Job Summary: 

• Manage the team, strategies, and direction of plans for the clients.
• Assist in developing and implementing plans and goals for the agency.
• Work with the team to coordinate and supervise specific projects.
• Ensure compliance with regulations and internal policies.
• Support the design of presentations, proposals, and reports.
• Create strategies or campaigns for the agency’s clients as part of a brainstorming session.
• Support on the execution of campaigns.
• Work with the team closely to execute project details.
• Contribute to the execution of content and creative marketing strategy, using cross-channel tactics to put work in front of the audience it’s intended for.
• Come up with innovative content ideas for a range of different platforms, as part of a wider content strategy.
• Professionally communicate with account managers, clients, vendors, media, graphic designers, production, and digital staff.
• Direct, create, oversee, and execute paid ads marketing strategies with the agency's Social Paid Director and creative team.
• Execute monthly client reports.

Skills on Resume:

• Team Management (Soft Skills)
• Strategic Planning (Hard Skills)
• Project Coordination (Soft Skills)
• Regulatory Compliance (Hard Skills)
• Proposal and Report Design (Hard Skills)
• Creative Campaign Development (Soft Skills)
• Cross-Channel Marketing Execution (Hard Skills)
• Client Communication (Soft Skills) 

Job Summary: 

• Develop social strategies that include objectives, tone, content plans, channel plans, and KPIs
• Write social briefs and guide creative development
• Be the face of the agency’s social capabilities, developing strong client relationships
• Build strong internal relationships and work cohesively with cross-functional teams
• Bring social thought leadership to the agency
• Aid in growing social business with current and prospective clients
• Social media reporting and analysis
• Attend and aid in social content production
• Research and stay on top of new social platforms, trends, and best-in-class example/case studies
• Develop and manage a team to support the range of client needs within the realm of social media

Skills on Resume:

• Social Strategy Development (Hard Skills)
• Creative Brief Writing (Hard Skills)
• Client Relationship Management (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Social Thought Leadership (Soft Skills)
• Business Development (Soft Skills)
• Social Media Reporting and Analysis (Hard Skills)
• Social Content Production Support (Soft Skills) 

Job Summary: 

• Own the development of a strategic social media marketing plan and its associated budget across campaigns (paid & owned) and channels.
• Foster a strong working relationship with the brand Creative department to ensure the brand content requirements for social media are consistently met
• Manage an innovative social media content calendar across Jo Malone London’s global channels
• Work alongside regional teams to manage brand accounts on local channels (e.g. Weibo, WeChat, Line)
• Propose innovative campaigns to extend brand presence socially, drive traffic, and increase engagement and loyalty.
• Mentor and develop global, regional, and market teams on social media
• Ensure strategic investment and KPIs are met
• Oversee and manage social media reporting globally to ensure visibility of content and social metrics.
• Advise on all influencer partnerships in partnership with Global Communications
• Lead the social commerce strategy working with online and broader marketing functions
• Act as the guardian of brand equity across social, ensuring that all content is on-brand, and consistent in terms of style, quality, and tone of voice.
• Manage the social media team of three individuals.
• Provide support, direction, and coaching to the social media team to maximize their productivity, development, and job satisfaction.
• Define the Customer Care social media strategy in conjunction with the broader Consumer Marketing team
• Manage external agencies and publishing partners for that which the company cannot do internally.

Skills on Resume:

• Social Media Strategy (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Content Management (Hard Skills)
• Regional Social Media (Hard Skills)
• Campaign Innovation (Soft Skills)
• Team Development (Soft Skills)
• Social Reporting (Hard Skills)
• Influencer Management (Soft Skills) 

Job Summary: 

• Maximize video views via YouTube, IGTV, and Facebook Watch
• Know the latest trends and algorithm updates across the various platforms
• Interpret social media metrics and implement updated strategies based on results
• Understand how to utilize social media effectively to fulfill company-wide strategies and goals
• Utilize social media for network and brand marketing efforts
• Leverage social media to drive referral traffic to websites or YouTube
• Client promotion/advertising best practices
• Identify the appropriate ratio of organic content versus sales/marketing and promotion posting
• Manage social media and specialist staff
• Ensure staff is implementing best practices and procedures
• Educate the team on the latest trends and algorithm updates
• Oversee all posting schedules and requirements are followed by the staff
• Take responsibility for social media expense budget management

Skills on Resume:

• Video View Maximization (Hard Skills)
• Trend and Algorithm Awareness (Hard Skills)
• Social Media Analytics (Hard Skills)
• Social Media Strategy Alignment (Hard Skills)
• Brand Marketing (Soft Skills)
• Traffic Generation (Hard Skills)
• Client Promotion Best Practices (Hard Skills)
• Team Management (Soft Skills) 

Job Summary: 

• Oversee and operate the company’s social media presence across platforms
• Directly manage 1-3 producers on the Social and Publishing Team
• Lead creative for social executions and projects
• Set strategy for audience development and distribution goals
• Manage day-to-day social projects and content ideas
• Collaborate across departments to ensure all projects are released seamlessly
• Compile key learnings and report insights, to develop audience development strategies
• Communicate closely with platform representatives to keep up to date on changing trends and capabilities
• Identify new social trends and emerging platforms to develop innovative approaches and social strategy
• Plan and execute campaign executions for branded and sponsored content releases
• Generate and implement strategies for content marketing of podcasts and original franchises

Skills on Resume:

• Social Media Management (Hard Skills)
• Team Leadership (Soft Skills)
• Creative Direction (Soft Skills)
• Audience Development Strategy (Hard Skills)
• Project and Content Management (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Social Media Reporting (Hard Skills)
• Trend and Platform Awareness (Hard Skills) 

Job Summary: 

• Work with team to plan, implement, schedule, publish, and analyze video and distributed content across multiple YouTube, Facebook, Instagram, Twitter, Snapchat, and TikTok accounts
• Completely and wholly owns their initiatives from a publishing point-of-view, has all the answers and if they don't, they will own finding the answer
• Establishes a consultative relationship with stakeholders, including executives
• Focus on the growth of audiences using a variety of techniques both paid and organic
• Monitor discussions, posts, and comments across multiple social media channels
• Keep an eye on emerging trends acting as an incubator for new ideas across social for the team
• Regularly look at workflows across social and publishing with an eye for removing roadblocks and further developing content performance
• Advise on platform best practices ensuring that the company stays within each platform-specific terms of service
• Manage both internal resources and external agency partners
• Manage and lead the global/HQ Social Media team
• Plan, create, and execute the company’s global social media strategy (content, messaging, guidelines, approach, campaigns, and so forth) across Instagram, Facebook, YouTube, LinkedIn and TikTok

Skills on Resume:

• Social Media Content Management (Hard Skills)
• Initiative Ownership (Soft Skills)
• Stakeholder Relationship Management (Soft Skills)
• Audience Growth Strategy (Hard Skills)
• Social Media Monitoring (Hard Skills)
• Trend Awareness and Innovation (Soft Skills)
• Workflow Optimization (Hard Skills)
• Global Strategy Execution (Hard Skills)

Job Summary: 

• Develop and refine social content strategy derived from customer insights
• Oversee business briefs and creative briefs (where applicable) to initiate projects
• Liaise with the media team to identify strategic platforms and alignment KPIs
• Responsible for regular reporting, ‘state of social’, and strategic recommendations to senior leadership
• Collaborate with leaders of other disciplines within the company to bring to life the process and engine to fuel an always-on publishing effort across major social media platforms
• Own the editorial calendar collaborating with key partners to create a compelling set of assets closely aligned with customer strategy
• Oversee and manage internal documentation of social best practices, “one-pagers” and guidelines for distribution to brand editorial and sales team
• Lead the moderation efforts across media relations, customer service, and agency
• Identify best practices by platform to message effectively
• Lead in-house social discipline including strategy, creativity, and moderation (internal/external)
• Lead and inspire team to pursue new ideas and creative territories
• Lead efforts with external social partners, vendors, and 3rd party platforms to execute against a diverse set of high-priority social initiatives

Skills on Resume:

• Content Strategy (Hard Skills)
• Brief Management (Hard Skills)
• Media Collaboration (Soft Skills)
• Social Reporting (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Editorial Calendar (Hard Skills)
• Best Practices (Hard Skills)
• Team Leadership (Soft Skills) 

Job Summary: 

• Develop and execute social storytelling programs around company initiatives such as brand, business milestones, company culture, and recruitment, industry thought leadership, and technology and product innovation.
• Build and implement social media engagement strategies in support of the company’s executive team and their key speaking events.
• Create compelling and timely ‘social-first’ content that drives engagement with company stakeholders and target audiences, delivering measurable business outcomes.
• Develop and execute social activations for company news and events.
• Partner closely with the broader Marketing and Go-To-Market teams
• Ensure alignment between company and marketing content, as well as company engagement and marketing demand-generation strategies across all social channels.
• Manage social media tools and platforms to gather insight into conversations and trends relevant to the company, industry, and influential communities.
• Lead the evolution of social measurement and reporting, driving a consistent view into both quantitative and qualitative impact.
• Oversee global governance of all aspects of the social media team (internal and agency), channels, policies, and yearly operating budget.
• Manage an integrated social media editorial calendar for the company, ensuring alignment of content and its publication schedule.

Skills on Resume:

• Social Storytelling (Hard Skills)
• Engagement Strategy (Hard Skills)
• Content Creation (Hard Skills)
• Event Activations (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Social Media Insights (Hard Skills)
• Social Measurement (Hard Skills)
• Editorial Calendar Management (Hard Skills) 

Job Summary: 

• Establish, oversee, and execute strategy across a full spectrum of social media platforms, including Facebook, Twitter, LinkedIn, and Instagram
• Drive the company’s expansion into new and emerging platforms
• Lead and grow a best-in-class team of social media managers and specialists
• Cement, refine, and evolve internal and external social media guidelines for U.S. employees
• Create unique social media content and campaigns that enhance the company's brand standing and spark engagement with thought leadership, company accolades, and other marketing promotions and lead-generating initiatives
• Collaborate cross-functionally within corporate communications and across peer organizations, including brand, business communications, public relations, marketing, sales enablement, events, and diversity, equity, and inclusion
• Directly oversee hiring and budget needs for the social media team
• Oversee the company’s employee advocacy platform to ensure the best experience for field and corporate employees
• Optimize return on investment of current social media solutions and use of industry platforms
• Translate brand tone of voice and style into the social space where the creative is relevant to the channel but never off-brand
• Diverse experience with content formats, as well as with all social platforms both current and emerging/new
• Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the company and why.
• Participate in the conception, design, and development of creative and strategic solutions for the company.

Skills on Resume:

• Social Media Strategy (Hard Skills)
• Platform Expansion (Hard Skills)
• Team Leadership (Soft Skills)
• Social Media Guidelines (Hard Skills)
• Content and Campaign Creation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Budget and Hiring Management (Hard Skills)
• Brand Tone Translation (Hard Skills) 

Job Summary: 

• Develop a long-term and proactive social media strategy that establishes the company at the center of social conversations for and with the small business community.
• Establish the company as a trusted voice and resource for issues and conversations that impact local businesses, their challenges, and opportunities.
• Partner closely with cross-functional stakeholders across the organization to help champion customer stories and the company’s offerings, including paid campaigns
• Ensure the company’s journey and story are told to a broad audience and community, including customers, potential customers, consumers that patronize these businesses, investors, reporters, and current and new employees.
• Establish a customer-centric lens across all social programming and lead with social-first activation and execution.
• Work with the SEO team and other marketing partners to identify new opportunities to grow organic search as well as traffic to the company’s products across social media channels, including YouTube, Twitter, Facebook, LinkedIn, Instagram, and more.
• Build rigor and discipline around social media metrics and sentiment, that ultimately drive direct channel benchmarks, business impact, and growth.
• Monitor and stay on top of timely industry developments, creative trends, and culturally relevant moments to push forward social media efforts with speed and efficiency
• Set, analyze, and report social media activities and their impact against set KPIs across all social platforms/handles, and proactively optimize actions accordingly
• Support and help guide local company social media teams with regular guidance, feedback, suggestions, and performance monitoring
• Monitor community discussions, reply to customer (and potential customer) comments and questions online, and create positive company brand conversations online
• Build and execute organic and paid social media marketing campaigns across the company’s social media presences in collaboration with Business Product Managers and the wider company's Global Marketing team
• Develop (new) initiatives to tap into new target consumer communities that provide brand awareness and sales growth (e.g., ambassador and influencer marketing)
• Drive awareness, advocacy, storytelling, and campaigns to engage both current and prospective users

Skills on Resume:

• Social Strategy (Hard Skills)
• Community Engagement (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer-Focused Programming (Hard Skills)
• SEO and Traffic Growth (Hard Skills)
• Metrics and Analysis (Hard Skills)
• Trend Awareness (Soft Skills)
• Campaign Management (Hard Skills)