INSIGHTS MANAGER RESUME EXAMPLE

Published: Sep 12, 2025 - The Insights Manager delivers brand, market, and portfolio-level KPI reporting, translating data into actionable insights for stakeholders. This role involves explaining performance drivers, addressing ad-hoc data needs, and identifying optimization opportunities. The manager also ensures timely, high-quality reporting, supports process improvements, and helps build a reporting center of excellence.

Tips for Insights Manager Skills and Responsibilities on a Resume

1. Insights Manager, TerraNova Market Research, Asheville, NC

Job Summary: 

  • Bring to life with passion and conviction the consumer voice at the heart of the strategy
  • Interpret consumer feedback and make clear recommendations on how to improve all elements of the mix throughout the mix development process
  • Use understanding of consumer response to competitor mixes to drive competitive edge
  • Lead research studies that help build and sharpen the marketing mix and strategies for brands
  • Ensure deliverables are insightful and clearly address the business problem, leading to an actionable next step
  • Draw on a deep understanding of consumers and integrated data sources to identify major new insights and make recommendations to the business
  • Provide and manage market performance information
  • Analyze and apply market information, such as retail audit, consumer panel and brand health tracker, to identify opportunities for growth and guide business decisions
  • Make data come to life and use it to generate insightful recommendations


Skills on Resume: 

  • Consumer Insight (Hard Skills)
  • Market Analysis (Hard Skills)
  • Research Leadership (Soft Skills)
  • Data Interpretation (Hard Skills)
  • Strategic Thinking (Soft Skills)
  • Competitive Benchmarking (Hard Skills)
  • Communication Clarity (Soft Skills)
  • Growth Identification (Hard Skills)

2. Insights Manager, BrightPath Analytics Group, Bismarck, ND

Job Summary: 

  • Support customer-facing branding and communication initiatives through research to ensure consistent execution and alignment based on customer and consumer feedback and company goals and objectives
  • Apply agile research techniques and explore new ways to deliver rich insights in a fast-paced environment
  • Manage and execute end-to-end research projects, including requirement gathering, defining research approach and methodology, participant recruitment and questionnaire or discussion guide development to meet the insights needs of the business
  • Partner with insights colleagues, internal business owners (including but not limited to GAF and Siplast) and outside vendors to conduct relevant market research projects when an outside perspective is needed
  • Advocate research findings to diverse audiences at all levels of the organization through written reports and in-person presentations
  • Identify and onboard new partnerships and technologies in the ever-changing insights space to drive efficiencies in the insights team’s processes while helping to build and maintain a best-in-class insights practice that leverages advanced and modern tools, technologies and resources
  • Own the relationships with several secondary insights resources, managing the licenses, users, onboarding and education and the annual negotiation process in partnership with procurement
  • Manage and build and maintain relationships with other insights partners and vendors to conduct insights projects in need of outside expertise and resources


Skills on Resume: 

  • Brand Research (Hard Skills)
  • Agile Research (Hard Skills)
  • Project Management (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Insight Communication (Soft Skills)
  • Technology Adoption (Hard Skills)
  • Vendor Management (Hard Skills)
  • Partnership Building (Soft Skills)

3. Insights Manager, Urban Harvest Solutions, Santa Fe, NM

Job Summary: 

  • Lead the translation and packaging of customer data and insights to support the sales team in the market
  • Develop an expert understanding of the sources of data available across the business (e.g., internal platforms and partners)
  • Deliver end-of-campaign reporting for large major marketing activations only, insights that support key go-to-market programs (including MMA and event calendar), and data and insights-led collateral for the sales team
  • Build and foster internal relationships with research and insights teams across the organization to ensure access to essential and up-to-date customer data
  • Work with the comms team to develop thought leadership content to regularly engage target audiences across key channels, including website, socials, eDMs, trade press, events, etc.
  • Work with external agencies to develop bespoke research that supports and delivers engaging go-to-market programs, both qualitative and quantitative
  • Support the launch across new banners (e.g., Big W)
  • Ensure a consistent insight and data language and ensure information is distilled in such a way that it is both compelling and easy to use
  • Work with key contacts within the organization to attain approval to use internal sources of data and insights for external purposes


Skills on Resume: 

  • Data Translation (Hard Skills)
  • Insight Reporting (Hard Skills)
  • Market Understanding (Hard Skills)
  • Relationship Building (Soft Skills)
  • Content Development (Hard Skills)
  • Agency Collaboration (Soft Skills)
  • Program Support (Hard Skills)
  • Data Communication (Soft Skills)

4. Insights Manager, Creekstone Consumer Trends, Duluth, MN

Job Summary: 

  • Analyse various data sources to provide customer-specific insights (for example, their top talent sources, industry-specific thought leadership, etc.)
  • Support salespeople in mapping and developing customer strategies for the commercial teams to execute upon
  • Work together with various internal departments to identify which customers would benefit from data and insights, and ensure that this is aligned with internal sales strategy
  • Proactively bring a clear point of view and external perspective to sales approaches to identify sales opportunities
  • Support clients on the use of industry-leading data in a professional, accurate and timely manner via virtual and face-to-face meetings, email and phone
  • Build and develop strong, sustainable relationships with the result in improved customer satisfaction
  • Influence at all levels and take a view and challenge
  • Have a broad appreciation of macroeconomic and external business environment to build thought leadership credibility and reputation
  • Manage and escalate customer requests appropriately


Skills on Resume: 

  • Data Analysis (Hard Skills)
  • Sales Strategy (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Opportunity Identification (Hard Skills)
  • Client Support (Soft Skills)
  • Relationship Building (Soft Skills)
  • Influence Skills (Soft Skills)
  • Business Awareness (Hard Skills)

5. Insights Manager, Maple & Mason Data Co., Burlington, VT

Job Summary: 

  • Build and manage reporting standardization and cadence for website testing and optimization impact on KPIs
  • Manage A/B testing, site speed reporting, identify opportunities for improvements to the customer journey and drive measurable improvements in conversion, bounce and exit rates, lifetime value and other KPIs
  • Work closely with internal teams to identify customer research topics, methods and strategies
  • Work broadly across teams to help identify trade-offs between short and long-term project priorities and goals, and select the right mix of work to benefit the business and customer
  • Use data and analytics tools to provide quantitative insights to the product team to help identify, define and manage user personas
  • Share data points and insights that fuel ideation and evaluate current state experiences across the full life cycle of customer touchpoints
  • Conduct research using a wide variety of methods and interpret analysis through the lens of user experience and human-computer interaction
  • Collaborate closely with digital product team members to build shared knowledge
  • Communicate optimization results and illustrate suggestions in compelling and creative ways to inform and drive decision-making


Skills on Resume: 

  • Report Management (Hard Skills)
  • AB Testing (Hard Skills)
  • Journey Optimization (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Data Analytics (Hard Skills)
  • User Research (Hard Skills)
  • Experience Evaluation (Hard Skills)
  • Insight Communication (Soft Skills)

6. Insights Manager, Horizon Roots Research, Boise, ID

Job Summary: 

  • Use a variety of systems and approaches to perform data analysis and produce recurring and ad-hoc reporting for effective business decisions, summarize and communicate trends, patterns, and predictive information found within talent acquisition data using various analytical and statistical techniques
  • Assist in the build-out and maintenance of new analytics materials, dashboards, and products
  • Own the day-to-day production of high-quality complex data analysis and reporting work,
  • Prepare charts, tables and diagrams to assist in analyzing problems using various business or statistical techniques
  • Make recommendations for process improvements and implement automated solutions that result in more efficient collection, analysis, and reporting of information, creating more capacity for strategic analysis and decision support
  • Complete ad-hoc data and research requests that are prioritized by strategy and analytics leadership
  • Help to define modeling frameworks and approaches to capture the essential features of a business situation,
  • Build, evaluate and improve models that require a large number of inputs
  • Build trust and maintain solid working relationships with key business partners
  • Seek opportunities to provide valuable insights and look for continuous improvement and feedback from business partners


Skills on Resume: 

  • Data Analysis (Hard Skills)
  • Dashboard Development (Hard Skills)
  • Report Production (Hard Skills)
  • Process Improvement (Hard Skills)
  • Model Building (Hard Skills)
  • Automation Solutions (Hard Skills)
  • Partner Relationships (Soft Skills)
  • Insight Generation (Soft Skills)

7. Insights Manager, Echo Ridge Analytics, Athens, GA

Job Summary: 

  • Coordinate with internal stakeholders, including the product, data and sales teams, to ensure that methodological choices meet needs across the company
  • Aid in the sales process by generating tailored data reports that help a potential client understand the power of products
  • Design and conduct surveys to maximize customer revenue potential while complying with accepted research standards
  • Drive all client-facing communication that requires methodological or survey representation, including the generation of all outgoing data reports
  • Create and identify unique research opportunities that result in published studies and white papers
  • Maintain partnerships with media vendors who are integrating data to secure data integrity
  • Interpret data, formulate reports, and make recommendations for enhancements
  • Remain fully informed on market trends and industry research, and implement best practices
  • Effectively leverage appropriate analytical or presentation software to summarize results to customers or internal stakeholders
  • Serve as a source of educational knowledge for the data and product teams


Skills on Resume: 

  • Stakeholder Coordination (Soft Skills)
  • Data Reporting (Hard Skills)
  • Survey Design (Hard Skills)
  • Client Communication (Soft Skills)
  • Research Innovation (Hard Skills)
  • Vendor Management (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Knowledge Sharing (Soft Skills)

8. Insights Manager, Marlowe Strategic Insights, Des Moines, IA

Job Summary: 

  • Take full ownership of project managing multiple projects, delegating to SREs and communicating clearly with the Ops team
  • Champion and deliver high quality across client service, data collection, analysis and delivery
  • Independently manage the workload of the team across multiple projects, flagging issues to the RD
  • Delegate effectively operational aspects of insight creation
  • Develop insight skills and ensure clear and rewarding growth plans are in place
  • Ensure timelines are kept, and end deliverables meet the brief
  • Review and develop with the team discussion guides, analysis plans, accurate and impactful insight stories and proposals
  • Lead presentations, workshops, reporting edit creation, increasingly unaccompanied by an RD
  • Understand client issues, proactively suggest solutions and design winning proposals
  • Take ownership of moderation, travelling to clients or fieldwork unaccompanied
  • Look and seek opportunities to create impactful innovation and improve business outcomes
  • Ensure the blueprint is followed on all projects
  • Ensure projects are accurately costed and run on budget
  • Be responsible for accurate reporting of financial data into sales overview, and accurate timeline, PO and invoicing instructions to accounts
  • Proactively identify unmet needs with clients, including for future innovation


Skills on Resume: 

  • Project Management (Hard Skills)
  • Team Leadership (Soft Skills)
  • Insight Development (Hard Skills)
  • Client Solutions (Soft Skills)
  • Timeline Management (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Financial Reporting (Hard Skills)
  • Innovation Focus (Soft Skills)

9. Associate Insights Manager, Insight Junction Inc., Topeka, KS

Job Summary: 

  • Work collaboratively with product, marketing, and design teams to prioritize insights projects and determine research requirements, strategies, and project timelines
  • Develop and deploy research and analysis designs
  • Lead qualitative and quantitative customer research focused on trend identification, market segmentation, brand positioning, and new product development
  • Design questionnaires and discussion guides
  • Manage day-to-day coordination with external research vendors, partners and consultants engaged to execute projects
  • Use business knowledge and critical thinking skills to help direct the interpretation, use, and implications of research to improve business decisions and knowledge base for future strategic planning
  • Leverage communication skills to transfer analysis and insights from research into an effective presentation format, and present findings and recommendations to business partners and senior management
  • Manage multiple projects simultaneously with agility and flexibility (manage timelines, budget, deliverables)
  • Collaborate with the director to develop strategies to recommend priorities for future research and knowledge development
  • Commit to learn about the industry and staying abreast of significant industry research to anticipate emerging topics and ideas
  • Collaborate with other insights professionals within various business units


Skills on Resume: 

  • Research Design (Hard Skills)
  • Customer Research (Hard Skills)
  • Vendor Management (Hard Skills)
  • Critical Thinking (Soft Skills)
  • Insight Communication (Soft Skills)
  • Project Coordination (Hard Skills)
  • Strategic Planning (Soft Skills)
  • Industry Awareness (Hard Skills)

10. Insights Manager, DeltaPoint Behavioral Insights, Mobile, AL

Job Summary: 

  • Business partner to in-cluster leaders and their teams, representing the voice of the consumer and customer at key decision-making forums
  • Accountable for delivering insights relating to business planning, performance management (including strategic pricing investments), and forecasting and brand insights
  • Collate and prioritise insight needs amongst business stakeholders, working with the head of insights to deliver priority needs, and identify resourcing and capability requirements
  • Translate business needs into robust insight requirements that can be used to shape the design and execution of insight projects
  • Make best use of central, self-serve resources such as the global insight hub, best-practice toolkits, reporting templates, etc., developing an expert understanding of how these work
  • Articulate how insights contribute to the achievement of strategy, individual team and market strategies, as well as in delivering a clear view of consumer needs and commercial economics to aid decision making
  • Provide actionable, commercially sound and data-driven recommendations
  • Assist stakeholders with next steps, e.g., refining solutions, building business cases, etc.
  • Be responsible for delivering consistently high-quality insight outputs, in accordance with centrally set standards and within agreed delivery timescales and terms of the SLA
  • Support the head of cluster insights in leading the cluster insight team, developing talent and coaching insight business partners


Skills on Resume: 

  • Business Partnering (Soft Skills)
  • Performance Insights (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Requirement Translation (Hard Skills)
  • Resource Utilization (Hard Skills)
  • Strategic Communication (Soft Skills)
  • Data Recommendations (Hard Skills)
  • Team Coaching (Soft Skills)

11. Insights Manager, Artisan Insights Group, Missoula, MT

Job Summary: 

  • Research and understand customer needs, and collaborate with internal cross-functional teams to enable best-in-class and actionable insights via the platform
  • Drive the end-to-end process for ad measurement solutions deployment, from initial kick-off to insights delivery
  • Manage multiple concurrent projects and customers, working autonomously with the necessary members of the extended ad measurement team to deliver solutions on time, with high quality, and within budget
  • Leverage learnings from the front lines to materially contribute to ongoing product enhancement roadmap
  • Contribute to improving delivery processes and KPIs
  • Participate in key initiatives with sales, analytics, product, and other relevant functions to drive performance and customer satisfaction
  • Help build and adopt data visualization capabilities using tools like Looker, Metabase, Tableau, etc.
  • Help establish automation of insights by leveraging transformed data flows


Skills on Resume: 

  • Customer Research (Hard Skills)
  • Project Management (Hard Skills)
  • Insight Delivery (Hard Skills)
  • Product Contribution (Soft Skills)
  • Process Improvement (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Data Visualization (Hard Skills)
  • Insight Automation (Hard Skills)

12. Insights Manager, PerchView Analytics, Green Bay, WI

Job Summary: 

  • Execute market, portfolio, and brand-level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
  • Provide business performance explanations, incorporating considerations beyond data into the reporting
  • Explain business performance, drivers, and optimization opportunities
  • Monitor key channel, customer, competitor and emerging player performance and execute reporting at required intervals
  • Respond to ad-hoc follow-ups when double-click (additional questions) are required with tables, charts, and stories using relevant data
  • Deliver against the needs of stakeholders, requestors and end service users
  • Support processes for output adherence and delivery to the agreed scope in line with the agreed timelines, aligned templates and content management
  • Be responsible for managing multiple priorities, being able to manage deadlines and deliverables
  • Monitor and act upon regular feedback inputs from end-users and business partners for deliverables
  • Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
  • Support communication processes with reporting vertical leaders and business partners (project planning, workflow monitoring, quality checks, ongoing changes)
  • Help reporting vertical leadership develop and fine-tune internal center of excellence processes (workflow mapping, pain points and bottlenecks management), both related to service delivery and internal center operations
  • Improve existing processes based on a frequent end-user and business partner feedback loop
  • Support efforts to establish a reporting sub-team within the service center as a delivery point of contact for all regular reporting needs for business partners
  • Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)


Skills on Resume: 

  • KPI Reporting (Hard Skills)
  • Performance Analysis (Hard Skills)
  • Data Storytelling (Soft Skills)
  • Competitor Monitoring (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Process Adherence (Hard Skills)
  • Risk Monitoring (Hard Skills)
  • Process Improvement (Soft Skills)

13. Insights Manager, Plumstone Research Partners, Scranton, PA

Job Summary: 

  • Collect, structure, analyze, organize and maintain raw data from various data sources needed for creating predictive models in structured databases to ensure faster model building
  • Design, build and codify data structures in an efficient way to periodically feed in raw data from various internal and external sources and also manage and house model outputs for quick input to businesses
  • Build data systems and pipelines as per business needs and objectives, in this case, prepare data to feed specifically to MMM and media measurement models or any descriptive or prescriptive analysis
  • Actively scout new partnerships, concepts, and technologies that can be scaled across the portfolio
  • Promote data consistency globally to support common standards and analytics
  • Partner with functional teams, agencies and third parties to build a seamless process for acquiring, tagging, cataloging and managing all media, Nielsen and internal data periodically in a structured format for measurement statistical models
  • Establish periodic data verification processes to ensure data accuracy
  • Engage in R&D to try new data streaming and housing techniques to ensure faster and better answers to business problems
  • Build new technologies and algorithms to optimize any business process around the creation and maintenance of databases or data lakes, running of batch processes for data updation
  • Use large data sets to resolve major business and functional issues while improving data reliability, efficiency and quality
  • Optimize processes by implementing new technology and automations


Skills on Resume: 

  • Data Management (Hard Skills)
  • Database Design (Hard Skills)
  • Pipeline Development (Hard Skills)
  • Technology Scouting (Soft Skills)
  • Data Standardization (Hard Skills)
  • Process Integration (Soft Skills)
  • Data Verification (Hard Skills)
  • Algorithm Development (Hard Skills)

14. Insights Manager, Tidefall Strategy Group, Eugene, OR

Job Summary: 

  • Work collaboratively and build relationships with stakeholders to embed as part of the team (e.g., through co-location, attending team meetings)
  • Share insight updates and relevant work from across the wider insight team
  • Proactively challenge back to stakeholders on prioritisation and the best approach to answering their questions
  • Identify any support needed from other stakeholders across the business
  • Encourage the use of customer insight across the teams within the department or division by training and embedding self-service tools into the relevant teams
  • Use both agency and internal resources to support the delivery of the brief
  • Support the trading team on all aspects of their category, from highly strategic long-term projects to fast turnaround and smaller pieces of work
  • Inform this using the wide selection of data sources in existence (e.g., globaldata, GfK, Barclays, or Cardlytics data, etc) and use self-serve heavily through the team to help answer category questions


Skills on Resume: 

  • Stakeholder Engagement (Soft Skills)
  • Insight Sharing (Soft Skills)
  • Priority Management (Soft Skills)
  • Cross Collaboration (Soft Skills)
  • Insight Training (Soft Skills)
  • Brief Delivery (Hard Skills)
  • Category Support (Hard Skills)
  • Data Utilization (Hard Skills)

15. Insights Manager, Sparkline Data Strategies, Little Rock, AR

Job Summary: 

  • Lead the analytics and storytelling from the insights, being a strategic thinking partner of CPGs
  • Architect, analyst, and storyteller to drive data-actionable insights enabling the optimization of campaigns and brand performance within the platform
  • Drive the interpretation of the results to go beyond what and identify why and how to solve
  • Build and manage the post-promotional event analytics database to leverage historical learnings against future events
  • Convert complex analytical results into simple and succinct stories
  • Conduct regular routines with CPG partners to share the report and co-create the lead of the next opportunities
  • Analyse and report the business performance, monitor key metrics and alert the business on potential issues
  • Partner with the management and cross-functional teams to deep dive into core issues and use the data to find the answers
  • Perform ad-hoc business analysis to drill down on certain business challenges, providing conclusions and advice based on data analysis
  • Find data and analytics solutions within the platform's capabilities
  • Partner with the data team on the ideation of metrics and reports to provide better insights into business performance and campaign performance


Skills on Resume: 

  • Insight Storytelling (Soft Skills)
  • Strategic Thinking (Soft Skills)
  • Result Interpretation (Hard Skills)
  • Database Management (Hard Skills)
  • Data Simplification (Soft Skills)
  • Partner Collaboration (Soft Skills)
  • Performance Monitoring (Hard Skills)
  • Business Analysis (Hard Skills)

16. Senior Insights Manager, Magnolia Metrics Co., Jackson, MS

Job Summary: 

  • Act as a thought partner to clients and internal teams, educating them about every step of the process, while developing trust and building lasting relationships
  • Manage project activities while achieving excellent financial results
  • Manage data collection, processing, tabulation, analysis, and reporting, and use findings to translate complexity into compelling stories
  • Act as an analytical consultant to other teams throughout the organization, leveraging digital analytics capabilities, on the execution and interpretation of results
  • Partner with marketing and data science team members to incorporate AI or machine learning analytics into behavioral datasets
  • Inform business decisions by learning and adapting to cutting-edge technologies that drive efficiency and insights activation
  • Work with software developers, technologists, and digital experts to create new digitally driven capabilities for the organization
  • Advise direct reports and share responsibility for their growth and development
  • Collaborate with other business leaders to develop growth and insights strategies critical to and clients’ shared success
  • Develop best practices, standard operating procedures (SOPs), and training materials for the organization
  • Work with the programming, design, data collection, marketing, software engineering, and data science teams


Skills on Resume: 

  • Client Partnership (Soft Skills)
  • Project Management (Hard Skills)
  • Data Analysis (Hard Skills)
  • Analytical Consulting (Soft Skills)
  • AI Integration (Hard Skills)
  • Technology Adaptation (Soft Skills)
  • Team Leadership (Soft Skills)
  • Process Development (Hard Skills)

17. Insights Manager, Novalith Insight Studio, Lincoln, NE

Job Summary: 

  • Proactively manage the insight agenda, managing and executing consumer and HCP research projects end-to-end and the corresponding research milestones
  • Support the annual planning process for priorities and budget
  • Use an internal stakeholder network to identify unmet insight needs and develop the appropriate plan to address these
  • Liaise directly with the central insight and marketing function to align research needs and outcomes
  • Deliver insight to the business collaboratively, selecting the appropriate format and forum to engage a broader network with research needs and outcomes, facilitating the appropriate commercial discussion
  • Own the agency roster, maintain strong agency ways of working to achieve strategic research objectives, and engage with new agencies to broaden the insight approach
  • Use an internal stakeholder network to identify unmet insight needs and develop the appropriate plan to address these
  • Support brand managers to mine existing research or resources to identify key insights across their brands
  • Use available data and insight sources to lead the identification of opportunities and trends for future brand growth and the synthesis of existing knowledge


Skills on Resume: 

  • Insight Management (Hard Skills)
  • Budget Planning (Hard Skills)
  • Stakeholder Networking (Soft Skills)
  • Research Alignment (Hard Skills)
  • Collaborative Delivery (Soft Skills)
  • Agency Management (Hard Skills)
  • Trend Identification (Hard Skills)
  • Brand Support (Soft Skills)

18. Insights Manager, Fireside Research Group, Roanoke, VA

Job Summary: 

  • Devise and deliver innovative thought leadership research projects that support key commercial strategies
  • Produce or commission white papers on the use of video in relevant industries
  • Work closely with other members of the marketing team to produce supporting collateral for research projects and insight pieces, for use by the sales team, on social media and in direct marketing
  • Work closely with the sales team to deliver key commercial and actionable insights, e.g., responding to agency briefs and providing insight for client proactive pitches
  • Manage research and data insight tools (e.g., GWI, TGI) and promote the benefits of these tools internally
  • Run the client satisfaction survey
  • Analyse data, write up results and draw insights and present research findings to internal and agency or client stakeholders
  • Provide data-derived recommendations back to the business for key decisions sourced proactively or, when engaged by the business, reactively
  • Leverage complex and analytical techniques to automate and optimise processes


Skills on Resume: 

  • Thought Leadership (Soft Skills)
  • White Papers (Hard Skills)
  • Content Collaboration (Soft Skills)
  • Sales Support (Soft Skills)
  • Tool Management (Hard Skills)
  • Survey Management (Hard Skills)
  • Data Presentation (Hard Skills)
  • Process Optimization (Hard Skills)

19. Insights Manager, Glassline Business Insights, Lansing, MI

Job Summary: 

  • Create and manage project plans, organise internal resources, status reports, and liaise with the client
  • Develop questionnaires, suggest improvements to existing data collection designs
  • Use Q software to analyse research data
  • Develop story-led outputs that reflect the wider context of the client's organisation and business activities
  • Develop strong client relationships, help them to identify key focus areas and ensure that insights are acted on
  • Maintain high-quality standards and ensure others do too
  • Support and mentor junior members of the team
  • Lead own projects and deliver insights to stakeholders
  • Manage key agency partners to ensure quality and timely work


Skills on Resume: 

  • Project Planning (Hard Skills)
  • Questionnaire Design (Hard Skills)
  • Data Analysis (Hard Skills)
  • Insight Storytelling (Soft Skills)
  • Client Relationships (Soft Skills)
  • Quality Assurance (Hard Skills)
  • Team Mentoring (Soft Skills)
  • Agency Management (Hard Skills)

20. Insights Manager, Clearcrest Metrics, Reno, NV

Job Summary: 

  • Support both qualitative and quantitative market research projects (study design, questionnaire development, fielding and analysis)
  • Help manage online insight communities for brands in South East Asia and beyond
  • Lead online and offline insight activities on forums, live chats, focus groups, surveys and occasionally workshops
  • Check and collect data and feedback from the activities, analyse and summarise findings for clients
  • Use images, photos, verbatim and other data to build stories
  • Guide clients through the process of creating and maintaining a community, developing a customised branded portal and managing the recruitment and recruited members
  • Turn insights into compelling stories, with a strong focus on storytelling to help clients better understand and activate findings
  • Lead on the first draft of research materials, such as discussion guides, down to the preparation of results and presenting
  • Keep up to date with current, new, and upcoming research techniques


Skills on Resume: 

  • Market Research (Hard Skills)
  • Community Management (Hard Skills)
  • Insight Activities (Hard Skills)
  • Data Analysis (Hard Skills)
  • Story Building (Soft Skills)
  • Client Guidance (Soft Skills)
  • Insight Storytelling (Soft Skills)
  • Research Materials (Hard Skills)

21. Senior Insights Manager, Pioneer Data & Insight, Fort Wayne, IN

Job Summary: 

  • Manage and oversee consultancy projects from the proposal stage through to client management and delivery
  • Ensure high standards are met and projects are delivered on time, managing both internal and external expectations
  • Plan and manage team capacity, matching tasks to capacity, availability and capability or areas of expertise
  • Own the report schedule for syndicated outputs to ensure the wider business is kept up to date
  • Review, feedback and quality control outputs created by more junior members of the team
  • Line manage and coach insight managers to develop their skills and careers
  • Confident communication and presentation skills, representing the insight team at internal events and being an ambassador for the brand and insights externally
  • Analytical, strategic, and a forward-thinking, creative problem solver, capable of working both within a team and independently


Skills on Resume: 

  • Project Oversight (Hard Skills)
  • Expectation Management (Soft Skills)
  • Capacity Planning (Hard Skills)
  • Report Scheduling (Hard Skills)
  • Quality Control (Hard Skills)
  • Team Coaching (Soft Skills)
  • Presentation Skills (Soft Skills)
  • Problem Solving (Soft Skills)

22. Insights Manager, Alpine Beacon Analytics, Provo, UT

Job Summary: 

  • Turn consumer trend and business performance data into compelling insights that are actionable and relevant
  • Collaborate with category and marketing teams, agencies and the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer-led decisions
  • Measure the impact of marketing by tracking brand performance, competitor activity and campaign evaluation
  • Find opportunities to drive further growth, including category development and innovation
  • Design, deliver and report on a range of continuous and ad hoc research, e.g., concept and copy tests
  • Manage key supplier relationships for the BU (IRI, Kantar, Ipsos)
  • Use syndicated data to answer business needs and drive growth
  • Collect, manipulate and report data, able to glean insights from core information
  • Manage processes to ensure data and insights requests are handled promptly and with effective SLAs


Skills on Resume: 

  • Insight Generation (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Brand Tracking (Hard Skills)
  • Growth Identification (Hard Skills)
  • Research Design (Hard Skills)
  • Supplier Management (Hard Skills)
  • Data Analysis (Hard Skills)
  • Process Management (Hard Skills)

23. Insights Manager, Riverstone Intelligence, Charleston, WV

Job Summary: 

  • Work closely with the head of marketing solutions to define revenue growth, seller life-cycle, and commercial and monetization strategies to drive the company's goals
  • Liaise closely with the commercial team, marketing team, and BI to learn best practices, aligning corporate directions in order to initiate winning strategies for the marketing solutions team
  • Be responsible for budget planning, monitoring, and working closely with the CFO and the finance team to ensure the delivery of KPIs
  • Assist each solution head to define seller segmentation, maximize ROI and solution penetration strategy for his or her execution plan
  • Support the account management team and operations team on producing seller incentive packages and growth strategies
  • Explore new business verticals or opportunities to grow revenue and seller adoption
  • Lead other marketing solutions insight initiatives
  • Manage a team of analysts, including mentoring, quarterly performance reviews and recruitment
  • Be responsible for coordinating and delivering a range of monthly reporting


Skills on Resume: 

  • Revenue Strategy (Hard Skills)
  • Cross Functional (Soft Skills)
  • Budget Management (Hard Skills)
  • Segmentation Strategy (Hard Skills)
  • Growth Support (Soft Skills)
  • Business Development (Hard Skills)
  • Team Leadership (Soft Skills)
  • Report Management (Hard Skills)

24. Insights Manager, Keyline Strategic Insights, Manchester, NH

Job Summary: 

  • Day-to-day responsibilities of the position include the management of several simultaneous research projects and working collaboratively across the research department
  • Coordinate and manage consumer research projects using both quantitative and qualitative methods to support marketing strategy and creative execution
  • Supervise and manage research vendors or partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, and data output, and troubleshooting issues as they arise
  • Be responsible for research design, questionnaire, data analysis, report writing and presentations
  • Synthesize and analyze data and translate it into actionable insights that are grounded in consumer knowledge
  • Collaborate and partner with other members of the consumer insights team
  • Execute most primary research methodologies (quantitative and qualitative)
  • Bring together different data sets to identify risk insights that can help shape the oversight plan
  • Use data to help join the dots across the oversight team, looking for themes or emerging issues


Skills on Resume: 

  • Project Management (Hard Skills)
  • Consumer Research (Hard Skills)
  • Vendor Management (Hard Skills)
  • Research Design (Hard Skills)
  • Data Synthesis (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Methodology Execution (Hard Skills)
  • Insight Identification (Soft Skills)

25. Senior Insights Manager, Sunridge Market Studies, Lubbock, TX

Job Summary: 

  • Drive growth of insight services to brand clients by being their strategic consultative interface and subject matter expert in relation to audience insights and segmentation
  • Contribute to all the critical stages of the insight projects (from sale to delivery), whether as part of a one-off project or of a subscription package
  • Work in a team with business development or account directors and supported by a project delivery team
  • Network with colleagues on common existing clients or prospects to share critical information and maximise sales opportunities
  • Support the sale process from opportunity generation, lead qualification, brief taking, solution design, proposal writing, pitches, quotation, negotiation and close
  • Elevate client conversations outside of the sole scope of projects delivered (e.g., by generating or curating thought leadership pieces or sharing expertise, running provocation sessions, etc.)
  • Remain involved at critical stages of project delivery with client and project team, including onboarding, mid-project, presentation of insights and recommendations, project review and assure commercial success and profitability
  • Compile and analyze data and create PPT charts or presentations to summarize key findings and learnings from clients’ projects and present learnings to clients
  • Lead consumer insight teams in analyzing demand estimations, scenario modeling, competitive analysis, and guest visitation behaviors to inform strategic decision-making


Skills on Resume: 

  • Strategic Consulting (Soft Skills)
  • Project Delivery (Hard Skills)
  • Sales Support (Hard Skills)
  • Client Networking (Soft Skills)
  • Proposal Writing (Hard Skills)
  • Thought Leadership (Soft Skills)
  • Insight Presentation (Soft Skills)
  • Data Analysis (Hard Skills)

26. Insights Manager, Bayridge Analytics Lab, Tallahassee, FL

Job Summary: 

  • Define and frame client situations into clear, answerable research and analytics questions
  • Create the most effective approach to conduct source-agnostic research and analysis
  • Use a combination of trend reports, client data, primary and secondary research, and other digitally sourced data (i.e., web, mobile)
  • Pull insights through an iterative process with the team to answer these questions and form strategic recommendations
  • Lead day-to-day problem-solving with both junior and senior team members, as well as with client teams
  • Manage vendors to execute and field often multi-faceted research and data sourcing
  • Mentor junior talent, participate in IP creation and practice building, contribute to firm initiatives and business development
  • Identify the key business drivers for partners, quantify their impact on the business, deliver business insights, and make actionable recommendations to grow the business
  • Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer


Skills on Resume: 

  • Problem Framing (Hard Skills)
  • Research Design (Hard Skills)
  • Data Integration (Hard Skills)
  • Insight Generation (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Vendor Management (Hard Skills)
  • Talent Mentoring (Soft Skills)
  • Business Recommendations (Soft Skills)

27. Global Insights Manager, PrairieView Insight Group, Fargo, ND

Job Summary: 

  • Contribute to the development and roll-out of global research and insight products
  • Ensure that the global strategy teams are fully supported in all cross-sell and upsell client discussions on insight, research, and communications measurement
  • Support media people in the markets with relevant knowledge about, and application of, global research projects and tools
  • Coordinate multi-market research and insight support for new business pitches
  • Have an understanding of digital and social metrics in addition to research data and methodologies
  • Maintain process and client communication initiatives
  • Be confident in maintaining and developing relationships and process initiatives for effective integration across the business
  • Monitor customer satisfaction, work with account managers, program managers, and line managers to proactively identify and address customer questions and issues
  • Promote and deliver a professional service, including in-depth analysis and recommendations of a high standard, both in the content and delivery


Skills on Resume: 

  • Product Development (Hard Skills)
  • Client Support (Soft Skills)
  • Research Coordination (Hard Skills)
  • Pitch Support (Hard Skills)
  • Digital Metrics (Hard Skills)
  • Process Management (Hard Skills)
  • Relationship Building (Soft Skills)
  • Customer Satisfaction (Soft Skills)

28. Insights Manager, Westbranch Insight Collective, Cheyenne, WY

Job Summary: 

  • Manage a team of insights analysts
  • Guide the optimal delivery model that meets customers’ needs
  • Manage resources and capacity
  • Hire new analysts to meet demand
  • Support and guide analysts’ creation and delivery of high-quality bespoke projects
  • Understand and leverage gold-standard scientific data to support and optimize the customer’s medical and brand strategies
  • Ensure profitable growth for the insights analyst team
  • Work closely with the insights strategists to solve customers’ problems
  • Support clients’ questions in a bespoke and creative manner
  • Support the sales process to help the sales team and customer realize the value of insights and provide examples of the support that can be offered


Skills on Resume: 

  • Team Management (Soft Skills)
  • Resource Planning (Hard Skills)
  • Talent Acquisition (Hard Skills)
  • Project Delivery (Hard Skills)
  • Data Utilization (Hard Skills)
  • Profit Growth (Hard
  • Insights Manager, GreenHollow Insight Lab, Columbia, SC

  •  Skills)
  • Problem Solving (Soft Skills)
  • Sales Support (Soft Skills)

29. Insights Manager, GreenHollow Insight Lab, Columbia, SC

Job Summary: 

  • Define and execute an insights strategy to accelerate the growth of the talent solutions business
  • Inspire a team of insights analysts to do their best work and, through active development and coaching, prepare everyone for the next step in their careers
  • Effectively source, interview, hire and onboard a strong, diverse team that holds a very high standard in everything they do
  • Proactively disseminate valuable insights to key stakeholders and create visibility around the impact of the insights team
  • Increase adoption and usage of data-driven insights in all stages of the sales process
  • Build, manage and maintain strong relationships with key stakeholders and cross-functional partners, including sales, customer success, sales operations and marketing
  • Play an active role in the insights global leadership team, driving collaboration and leverage across regions and teams
  • Analyze sales data and identify potential business opportunities
  • Provide consultative advice to sales and marketing teams on business challenges and solutions


Skills on Resume: 

  • Insight Strategy (Hard Skills)
  • Team Coaching (Soft Skills)
  • Talent Acquisition (Hard Skills)
  • Insight Communication (Soft Skills)
  • Data Adoption (Hard Skills)
  • Stakeholder Relations (Soft Skills)
  • Sales Analysis (Hard Skills)
  • Consultative Advice (Soft Skills)

30. Insights Manager, Lantern Data Strategies, Syracuse, NY

Job Summary: 

  • Deliver weekly written regional business insights to business influencers across management layers.
  • Create and present retail insight deep dives of current success stories to scale or challenges and risks to mitigate in weekly commercial huddle meetings with management.
  • Deliver regional data-based arguments to challenge assumptions in the S&OP process.
  • Facilitate and participate in cross-functional regional insights teams to support local management.
  • Share general retail insights from across the industry in a digestible and action-driven fashion for decision makers.
  • Lead insights sparing sessions with B2B colleagues where legally allowed (CSI).
  • Represent the region in global insights forums.
  • Collaborate with stakeholders across the business to determine new opportunities for measuring the impact of activities with clients and users.
  • Identify opportunities to optimize and improve insights and analytics activities.


Skills on Resume: 

  • Business Reporting (Hard Skills)
  • Insight Presentation (Soft Skills)
  • Data Argumentation (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Retail Insights (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Global Representation (Soft Skills)
  • Process Optimization (Hard Skills)

31. Insights Manager, Zephyr Insight Solutions, Lexington, KY

Job Summary: 

  • Build and manage stakeholder relationships to understand user priorities and barriers.
  • Collaborate on studies and actions to improve user experiences, and communicate user feedback to product owners.
  • Manage user research strategy and processes, including user study recruitment.
  • Partner with UX Research, Customer Support, and other user feedback teams to establish a reliable means of receiving and disseminating feedback about products from underrepresented communities.
  • In collaboration with the Product Accessibility Evaluation team members, manage user studies of digital products and media (e.g., web, mobile web, and native apps), partnering with product managers and developers to improve product accessibility and inclusion.
  • Gather insights about product user needs, attitudes, emotions, and behaviors to inspire and inform design.
  • Collaborate closely with fellow members of the Accessibility and Product Inclusion Team, as well as with the User Experience Research Team, engineering, and product management to create industry-leading products that exceed user expectations.
  • Provide commercial and business-related strategies, data sources, and KPIs for sales and marketing teams to ensure that projects are undertaken from inception through to release according to pre-agreed business specifications and requirements.


Skills on Resume: 

  • Stakeholder Management (Soft Skills)
  • User Research (Hard Skills)
  • Process Management (Hard Skills)
  • Feedback Integration (Soft Skills)
  • Accessibility Testing (Hard Skills)
  • Behavior Analysis (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Business Strategy (Hard Skills)

32. Insights Manager, Crescent Hill Research, New Haven, CT

Job Summary: 

  • Communicate insights with intensity and engaging narratives to all relevant stakeholders, helping to influence strategy creation and future pipeline that will drive value for the business and external customers.
  • Attend sector, category, and project meetings as a consumer and category champion, presenting recommendations to senior stakeholders.
  • Lead insight projects to improve consumer understanding and insight capabilities.
  • Act as the consumer expert point of contact, influencing customer thinking at a category level, both short and long term.
  • Interpret category insights and overlay customer shopper behaviors, attitudes, and trends to provide relevant and robust rationale to support business, customer, and category direction.
  • Create category performance insight presentations, distilling insight from multiple sources and presenting compelling and insightful content to relevant stakeholders.
  • Support pipeline creation and idea facilitation through clear communication of category insights to ensure consumer needs are clearly understood.
  • Influence proposition development via the regular communication of key shopper, category, competitor, food, and packaging trends and insights.
  • Ensure the voice of the consumer is represented in all decision-making moments.
  • Support the commercial on the category management process.
  • Understand the competitive position and identify and deliver on opportunities that exist to provide unique selling propositions to the total customer proposition.
  • Ensure relevant insight is held about consumers by briefing, conducting, and sharing research output to demonstrate consumer sentiment about category areas, highlighting relevant opportunities that exist.
  • Manage the workflow and requirements for the customer area, scheduling work to meet all internal and external requests.
  • Challenge and evaluate all requests smartly to ensure each project delivers optimally for all stakeholders.


Skills on Resume: 

  • Insight Communication (Soft Skills)
  • Project Leadership (Hard Skills)
  • Consumer Expertise (Soft Skills)
  • Trend Interpretation (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Pipeline Support (Hard Skills)
  • Proposition Influence (Soft Skills)
  • Workflow Management (Hard Skills)

33. Insights Manager, Sierra Core Analytics, Modesto, CA

Job Summary: 

  • Translate a business problem into an analytical framework with a clear understanding of design and its limitations.
  • Provide insights and recommendations to business stakeholders along with an action plan to drive business value.
  • Design strategic analysis, deep dives, or tests to answer business-critical questions with reasonable confidence.
  • Organize and present data in a clear, concise manner.
  • Mentor team members on best practices, efficiencies, and driving innovation with the team.
  • Look out for opportunities for automation and standardization.
  • Create standard analytical solutions and ETL pipelines for segmentations and repetitive business analysis.
  • Work across functions to leverage expertise to propose well-grounded solutions (e.g., marketing, analytics, and research vendors).
  • Develop compelling narratives to drive insight-led recommendations to the business teams.
  • Gain a holistic understanding and appreciation for the consumer (needs, wants, and desires).


Skills on Resume: 

  • Analytical Framework (Hard Skills)
  • Business Recommendations (Soft Skills)
  • Strategic Analysis (Hard Skills)
  • Data Presentation (Hard Skills)
  • Team Mentoring (Soft Skills)
  • Process Automation (Hard Skills)
  • ETL Development (Hard Skills)
  • Insight Communication (Soft Skills)

34. Insights Manager, Ironwood Metrics Agency, Wichita, KS

Job Summary: 

  • Source, build, and manage relationships with internal business partners to ensure the customer view is taken into account in decision making.
  • Identify insight needs and respond to requests for insight.
  • Understand what insight is required and recommend the appropriate insight approach.
  • Show interest in and understanding of a variety of qualitative and quantitative research approaches.
  • Design, manage, and analyze quantitative research conducted with panels and tools, and design, facilitate, and analyze small pieces of qualitative research.
  • Show interest in and comfort with different sources of data.
  • Synthesize different data sources into a clear and coherent story.
  • Focus on ensuring insights tell the business what it needs to know clearly, succinctly, and in an engaging and compelling way.
  • Manage research and budget for the Off-Premise, maximizing research efficiency and effectiveness.


Skills on Resume: 

  • Relationship Management (Soft Skills)
  • Insight Identification (Hard Skills)
  • Approach Recommendation (Soft Skills)
  • Research Knowledge (Hard Skills)
  • Data Analysis (Hard Skills)
  • Data Synthesis (Hard Skills)
  • Insight Communication (Soft Skills)
  • Budget Management (Hard Skills)

35. Senior Insights Manager, Hearth & Field Insights, Peoria, IL

Job Summary: 

  • Develop and implement an integrated process for collecting and managing actionable insights across the lifecycle in collaboration with the leadership team.
  • Conduct research into buyer personas and buying committees to inform the creation of messaging, content, sales enablement, and customer experiences.
  • Maintain governance of the industry framework and go-to-market personas and serve as the go-to expert for stakeholders.
  • Work across functional teams to activate audience insights and personas within existing processes and systems.
  • Create communication plans to proactively share insights and deliverables across the organization.
  • Help build a culture of customer focus and an outside-in perspective for industry audience teams.
  • Lead stakeholder teams in the creation of a culture of participatory and success-oriented insight engagement.
  • Compile and present insights in an easy-to-digest manner that is suitable for varying audiences.
  • Engage with broader data teams across the group and networks to identify opportunities for innovation and facilitate insight creation.


Skills on Resume: 

  • Process Implementation (Hard Skills)
  • Persona Research (Hard Skills)
  • Framework Governance (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Communication Planning (Soft Skills)
  • Customer Focus (Soft Skills)
  • Stakeholder Engagement (Soft Skills)
  • Insight Presentation (Hard Skills)

36. Insights Manager, BlueSprout Research Group, Augusta, ME

Job Summary: 

  • Inspire innovation team, marketers, and cross-functional teams on ideation, concept, design, and product innovation through data and insights that drive new and disruptive thinking.
  • Explore strategic white space topics to define the innovation strategy and projects.
  • Help build a key opportunities pipeline for the next 2-3 years by being the voice of the consumer.
  • Lead, design, and implement research projects for innovation and manage research budgets and planning as well as improve the quality and cost efficiency of each project.
  • Explore and experiment with new methodologies and ways of tapping into the data ecosystem to stay on top of trends and ensure insights remain relevant.
  • Be a technical expert in SQL and either R or Python, as well as have advanced knowledge in statistics and be comfortable supporting and teaching others those technical skills.
  • Manage stakeholders and apply storytelling as key parts of the role when facing senior leaders.
  • Support the discovery, interpretation, and communication of meaningful patterns in data and the application of those patterns for effective decision making.
  • Support qualitative and quantitative market research projects (study design, questionnaire development, fielding, and analysis).
  • Help manage online insight communities for global brands.
  • Support online and offline insight activities on forums, live chats, focus groups, workshops, and surveys.
  • Check and collect data and feedback from the activities, analyze and summarize findings for clients.
  • Use images, photos, videos, verbatim, and other data to build stories.


Skills on Resume: 

  • Innovation Leadership (Soft Skills)
  • Strategy Development (Hard Skills)
  • Pipeline Building (Hard Skills)
  • Research Management (Hard Skills)
  • Methodology Innovation (Hard Skills)
  • Technical Expertise (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Data Storytelling (Soft Skills)

37. Insights Manager, InsightRise Consultancy, Anchorage, AK

Job Summary: 

  • Directly conduct qualitative research and be responsible for the entire process.
  • Design research, recruit interviewers via external agencies, prepare the discussion guide, conduct interviews, analyze verbatims, prepare the research report, identify insights, and present results to management with business recommendations.
  • Understand business needs and work with business teams to embed insight recommendations, responding to category and brand priorities.
  • Do meta-analysis and desk analysis on cross-category relevant topics (e.g., communication, packaging, promotion, loyalty, and direct marketing activities).
  • Train a group of managers in qualitative research techniques and work collaboratively with the team, ensuring the sharing of information and powerful insight generation through teamwork interactions.
  • Take the business lead in the production of exceptional and market-leading customer insights to drive commercial outcomes and support the Customer Value Proposition.
  • Gather, collate, translate, and package customer data and insights to support the sales team in-market, providing up-to-date and impactful customer metrics and insight support across category and seasonal events and product launches.
  • Work closely with the sales, product, and marketing teams to develop sales tools and collateral, allowing easy access and expertise.
  • Develop research and thought leadership content to regularly engage target audiences across key channels such as website, socials, eDMs, trade press, and events.
  • Ensure consistent insights and data language and distill information in a way that is compelling, commercial, and easy to use.


Skills on Resume: 

  • Qualitative Research (Hard Skills)
  • Insight Analysis (Hard Skills)
  • Business Alignment (Soft Skills)
  • Meta Analysis (Hard Skills)
  • Team Training (Soft Skills)
  • Customer Insights (Hard Skills)
  • Sales Support (Soft Skills)
  • Content Development (Hard Skills)

38. Insights Manager, Peakridge Metrics Group, Billings, MT

Job Summary: 

  • Present concise and insightful analysis to members of the senior management team.
  • Support senior stakeholders with actionable insight that drives the business forward, enhances customer experience, improves operational efficiency, and delivers commercial results.
  • Be responsive to urgent requirements of senior stakeholders, instilling confidence and robustness in response to their interrogation of the team's work.
  • Proactively identify business challenges and opportunities to improve business performance in customer experience, operating efficiency, and commercial results.
  • Coach, manage, and develop a team that gains a reputation for delivering high-quality actionable insight.
  • Provide visible leadership, give clear direction, and lead from the front.
  • Act as the subject matter expert for specific business analysis, provide input into the development of new products, and ensure consistently high-quality analysis is delivered to support the business.
  • Lead projects to deliver new reporting and analysis, from requirements capture to designing the content and output, and work with developers and data managers to analyze data and build the output.
  • Focus on process improvement and technology automation to improve customer experience and efficiency, driving deeper and extensive use of insight and analysis.
  • Deliver and own self-serve reporting solutions and dashboards that provide a deep understanding of products, business performance, and key drivers.
  • Set up, execute, and measure real-world retail and hospitality-based experiments to understand customer behavior and evaluate propositions.
  • Seek to glean new insights and information from available data, improve data sources, and make recommendations on how to improve.
  • Manage an experimentation calendar with retail partners to ensure a culture of continual learning.


Skills on Resume: 

  • Insight Communication (Soft Skills)
  • Stakeholder Support (Soft Skills)
  • Opportunity Identification (Hard Skills)
  • Team Leadership (Soft Skills)
  • Subject Expertise (Hard Skills)
  • Project Delivery (Hard Skills)
  • Process Automation (Hard Skills)
  • Experiment Management (Hard Skills)

39. Senior Insights Manager, Morninglight Data Services, Shreveport, LA

Job Summary: 

  • Design studies and surveys at both the pitching and execution stages and translate these briefs to fully-fledged insight projects.
  • Write and present insights for brand uplift and social insight reports with data visualization and storytelling.
  • Focus on brand uplift reports with strategic insight on how to optimize future campaigns.
  • Respond to ad hoc client requests, project-manage, and actively check in with stakeholders from the client side, such as sales, account management, and creative team members, to ensure smooth operations and that output is of utmost value.
  • Use proprietary software to create and analyze surveys and recruit responses by distributing and managing surveys on social media ads.
  • Lead across a range of projects, including regular trackers, ad hoc requests, bespoke analysis, and ad hoc commissioned research.
  • Proactively identify business and strategic needs and support the development of new business strategies and plans through ad hoc research, market analysis and segmentation, and product health checks.
  • Ensure channel, programming, and scheduling teams understand viewers and their content and channel perceptions and preferences to drive engagement on all linear and non-linear products amongst target audiences.
  • Be responsible for KPI target setting and viewing forecasting, including rights evaluation.
  • Continuously develop the methodologies employed to improve content and commercial decision-making.
  • Manage all aspects of qualitative and quantitative research projects from inception to completion.
  • Work with client teams to produce high-quality work and act as a first point of contact for clients.
  • Design research materials such as questionnaires, screeners, stimuli, and discussion guides.
  • Analyze quantitative data in Q-Research software.


Skills on Resume: 

  • Study Design (Hard Skills)
  • Insight Storytelling (Soft Skills)
  • Campaign Optimization (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Survey Analysis (Hard Skills)
  • Market Research (Hard Skills)
  • Business Strategy (Soft Skills)
  • KPI Forecasting (Hard Skills)

40. Insights Manager, BeaconRoot Insight Firm, Erie, PA

Job Summary: 

  • Analyze quantitative and qualitative customer feedback to develop a narrative around customer issues and requests.
  • Hire and manage a team of data-gathering professionals to supplement automated data with anecdotes and first-hand data.
  • Build thematic feedback reports and executive-level presentations for product and functional areas of the business that concisely explain the needs of the customer.
  • Partner with cross-functional stakeholders to prioritize customer feedback themes, develop plans, and get them executed via the product and other functional teams.
  • Represent the customer at business reviews, share insights and action plans, and influence teams to make data-driven decisions that drive strategic change.
  • Work across the entire marketing function, helping to collect, store, and analyze data to make the best use of it and to understand problems and questions that can be solved with data.
  • Be accountable for defining a data roadmap and setting processes for data analytics, including GDPR compliance.
  • Educate the marketing team through data to make the best decisions to grow the engagement and profitability of campaigns.
  • Stratify data from multiple sources, including digital, to provide robust solutions and insights.
  • Iteratively enhance existing monthly reporting (some of which uses SAS) and develop new reporting covering a range of risk-related topics.
  • Support the development of an existing SharePoint site, which is used for logging and reporting, real-time review, and challenge.
  • Support the wider professional practices team with planning, methodology developments, and rollout of training.


Skills on Resume: 

  • Feedback Analysis (Hard Skills)
  • Team Management (Soft Skills)
  • Report Building (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Customer Advocacy (Soft Skills)
  • Data Roadmap (Hard Skills)
  • Team Education (Soft Skills)
  • Report Development (Hard Skills)

41. Insights Manager, Cobalt Market Intelligence, Boise, ID

Job Summary: 

  • Optimize sales and playing time across all releases while laying the groundwork for ROI through the value chain.
  • Provide insight into activities and their impact in the various markets with local managers, ensuring that maximum value is created from campaigns.
  • Liaise with finance on AR and other key financial metrics, and follow up with the exhibition.
  • Understand how data, structured correctly, can drive many forms of value.
  • Apply analysis and insight, and present them in ways that add value to discussions, meetings, presentations, and decisions.
  • Align with one of the key pub channels (Destination Food, Locals, or Premium) to understand and influence their strategy and support research requirements around brands and products.
  • Support core functional teams such as food, drink, and digital to advance their product development agenda, optimize, and validate concepts.
  • Work closely with other areas of insight and other functions to ensure a clear, rounded, and holistic view is delivered to stakeholders.
  • Create effective ways of working across multiple divisions, utilizing and sharing relevant insights.
  • Provide strategic recommendations to support the client's business needs.
  • Field unique and custom brand and research projects to answer client critical business questions.
  • Evaluate client business and projects as a whole to assess trends and provide strategic recommendations.
  • Participate in quarterly business reviews, speaking to key use cases and learnings uncovered.
  • Execute work in a timely and efficient manner.


Skills on Resume: 

  • Sales Optimization (Hard Skills)
  • Market Insight (Hard Skills)
  • Financial Liaison (Hard Skills)
  • Data Structuring (Hard Skills)
  • Insight Presentation (Soft Skills)
  • Product Support (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Strategic Recommendations (Soft Skills)