INSIGHTS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Sep 12, 2025 - The Insights Manager drives research strategy and execution across product development, from concept to launch, using both qualitative and quantitative methods. This role demands strong program management, advanced data analysis skills, and fluency in tools like Excel, PowerPoint, and Tableau. The manager also collaborates with cross-functional teams to turn insights into compelling narratives, grounded in market, digital, and sponsorship metrics.

Essential Hard and Soft Skills for a Standout Insights Manager Resume
  • Data Analysis
  • Market Research
  • Research Design
  • Project Management
  • Insight Reporting
  • Dashboard Development
  • KPI Tracking
  • Survey Design
  • Statistical Modeling
  • Data Visualization
  • Strategic Thinking
  • Cross Collaboration
  • Insight Storytelling
  • Stakeholder Engagement
  • Communication Skills
  • Team Leadership
  • Business Awareness
  • Problem Solving
  • Client Relationship
  • Innovation Mindset

Summary of Insights Manager Knowledge and Qualifications on Resume

1. BA in Sociology with 10 years of Experience

  • Seasoned experience in customer insight roles, managing qualitative customer research projects.
  • Solid analytical experience with the ability to initiate and use market and customer data strategically to drive change.
  • Experience in advanced digital analytics tools that cover website and CRM usage, plus customer analytics (e.g., Qualtrics or similar).
  • Experience presenting analysis/category management recommendations to retailers.
  • Business Objects, Microsoft Access, and/or relational database experience.
  • Good understanding of technology developments and emerging consumer and industry trends.
  • Excellent ability to interpret data and research from multiple sources to concisely answer complex business questions.
  • Excellent storytelling skills and can communicate and influence analytical and non-analytical audiences.
  • Strong relationship-building and stakeholder management skills.
  • Team player with the ability to connect, engage and flex with all levels in the business.

2. BS in Statistics with 14 years of Experience

  • Work experience executing qualitative and quantitative research methodologies that drove business results.
  • Market research agency experience.
  • Foundational, expert knowledge of market research methodologies - both qualitative and quantitative.
  • Knowledge of market research vendor management, agency practices and conflict-resolution skills.
  • Solid understanding of product management and marketing principles.
  • Unique mastery and recognized authority on relevant subject matter knowledge, including technologies, theories and techniques.
  • Be able to capture, analyze and drive understanding of the current and emerging customer/market trends impacting the business and industry.
  • Strong project management skills to deliver projects on time and on budget.
  • Demonstrates curiosity and a growth mindset through ongoing adoption of best practices.
  • Ability to interface with senior executives.

3. BA in Psychology with 11 years of Experience

  • Experience in progressively complex market research.
  • Experience in market research/consumer insights, ideally with both client and agency experience.
  • Experience includes exposure to ad hoc quantitative and qualitative techniques for new product/market launches and management of existing brands.
  • Category or pharma industry experience.
  • Experience with market size estimation, trend forecasting, volume forecasting, and advanced analytics.
  • Experience in statistical modeling companies or at a brand/marketing consultancy.
  • Strong shopper insights background (assisted in JBP with sales/TM).
  • Team player with strong networking skills.
  • Strong analytical skills, ability to interpret data, generate insights and make recommendations.
  • Strong presentation and communication skills to deal with broad stakeholders, ability to tell a story through data, identify opportunities and drive action plans.
  • Good business and financial acumen.
  • Ability to work autonomously, with speed, and to synthesize and present complex findings under very tight deadlines.

4. BS in Marketing with 8 years of Experience

  • Experience in research/insight, either research/media agency or client side.
  • Excellent knowledge of research and analytics methodology and execution.
  • Knowledge of the youth digital ecosystem globally.
  • Proven track record of using multiple survey platforms/data portals to assimilate large data sets into stories and insights.
  • Exceptional organisational skills.
  • World-class presentation and communication skills.
  • Demonstrated ability to work cross-functionally and with varying levels of seniority.
  • Willingness to get involved in everything, a multi-tasker to be able to apply themselves to the various functions within Insight.

5. BA in Anthropology with 9 years of Experience

  • Applicable experience within the consumer-packaged goods industry.
  • Experience with the beverage and alcohol industry.
  • Experience with syndicated POS data and panel data.
  • Experience in managing competing priorities and meeting deadlines.
  • Experienced in project management best practices and frameworks.
  • Experience in Microsoft Office Suite, Access, and VBA.
  • Strong knowledge of and experience with financial analysis and reporting.
  • Familiar with NielsenIQ tools, applications, and platforms.
  • Strong analytical aptitude, including expertise in category management and consumer insights.
  • Highly proficient in a variety of software solutions and digital technologies, including Microsoft applications such as Power BI, Excel, and PowerPoint.
  • Excellent oral and written communication skills and strong presentation skills, particularly with customers.
  • Be able to develop purposeful insights to help clients make action-oriented business decisions.

6. BS in Data Science with 7 years of Experience

  • Research experience delivering client-facing project work.
  • Analyst experience working with behavioural data within the corporate or financial services industry or at a data marketing/analytics agency.
  • Working knowledge of CPG, retail, and/or shopper insights industries.
  • Strong practical and theoretical knowledge of quantitative research design, including questionnaire development, estimating incidence, data analysis, etc.
  • Excellent data visualisation and storytelling skills.
  • Proficiency in Excel and PowerPoint (SQL).
  • Dynamic communication and interpersonal skills, including the ability to effectively collaborate between different disciplines and personality types.
  • Strong presentation skills and the ability to command a room.
  • Ability to deliver multiple projects against competing deadlines, top-notch organizational skills and attention to detail.
  • Openness to coaching, ongoing feedback, and continual improvement.
  • Eagerness to contribute to a culture of camaraderie, recognition, and innovation.

7. BA in Communications with 5 years of Experience

  • Full-time experience in marketing and marketing research.
  • Experience in programming surveys and running tabulations using software (e.g., Survey Gizmo, Qualtrics, etc.).
  • Experience in the media industry and deep knowledge of the media landscape.
  • Exceptional stakeholder management skills and the ability to foster strong relationships with internal and external stakeholders.
  • Advanced knowledge in MS-Excel and MS-PowerPoint.
  • Understanding of the principles of study design and statistical analysis.
  • Strong attention to detail and commitment to superior quality work.
  • Excellent written and oral communication skills.
  • Be able to effectively communicate and exhibit a professional demeanor.
  • Be able to work in a fast-paced environment and juggle multiple deadlines.

8. BS in Business Analytics with 15 years of Experience

  • Industry experience in medical affairs, e.g., TA brand team, medical information, customer-facing medical, study operations, pharmacovigilance, and R&D function of a global pharmaceutical company.
  • Experience with digital/innovation needs of an MA&PV or R&D function and in working across cultures, geographies, and functions.
  • Experience in the transformation of complex data structures to unlock business value from data.
  • In-depth understanding of the Google Cloud Platform and enterprise-scale data warehousing methodology.
  • Knowledge of a wide variety of Sky business areas, particularly service, but also including product, billing, commercial, etc.
  • Understanding or having an interest in agile methodology, as well as laws and regulations applicable to medical affairs and pharmacovigilance, combined with a strong business understanding of the pharmaceutical industry.
  • Strong knowledge and capabilities in handling scientific and/or commercial pharma information and knowledge management, as well as familiarity with data science and/or machine learning concepts for the retrieval, analysis and scaling of data/evidence.
  • Excellent SQL skills and familiarity with different SQL syntax, experience across a wide variety of databases (particularly Google BigQuery, Netezza, SQL Server).
  • Strong ability to take initiative and to establish new concepts and relations in a complex environment, combined with the ability to influence others and to work in an arena with high ambiguity, e.g., scope and processes.
  • Excellent command of English, both written and spoken.
  • Ability to develop a deep understanding of Sky's data estate, enabling the ability to articulate data-led solutions to complex business problems.
  • Ability to translate data into meaningful insight and deliver complex information in an easily digestible manner to non-technical audiences.
  • Reliability and decisiveness in business decisions, combined with creativity and the ability to design and implement innovative and sustainable processes.

9. BA in Political Science with 4 years of Experience

  • Experience to an intermediate or advanced level with PowerBI.
  • Experience to an intermediate or advanced level with Microsoft Flow.
  • Experience creating and monitoring dashboards.
  • Experience in developing insight from a variety of data sources.
  • Experience in structured thinking and logical reasoning.
  • Experience using CRMs such as Salesforce, SAP Hana, DS365, etc.
  • Experience with Google Analytics and Google Data Studio.
  • Highly IT literate with sales and marketing software and typical data sets.
  • Excellent problem-solving and influencing skills.
  • Ability to maintain motivation whilst working alone and yet be collaborative to aid progress.
  • Ability to translate analysis into intelligence, e.g., dashboards for consumption across the business, including governance meetings.

10. BS in Information Systems with 6 years of Experience

  • Program management experience.
  • Experience in design research, innovation research, or product insights.
  • Experience bringing a product to market, from concept to development to launch.
  • Experience conducting quantitative and qualitative research.
  • Experience in plotting research roadmaps and managing research budgets.
  • Experience working with multiple cross-functional stakeholders and partnering with product managers on the development process.
  • Understanding of not only research data but also digital and social metrics.
  • Understanding of the sports and sponsorship marketplace.
  • Advanced numeracy skills, a love of data and the curiosity to want to know why.
  • Excellent Excel and PowerPoint proficiency.
  • Good project management skills.
  • Ability to build and populate online dashboards, e.g., Tableau.
  • Ability to design, set up, process and analyze data for market research studies.
  • Ability to analyze multiple data sets from market research, sponsor exposure and social/digital metrics.
  • Ability to communicate data into a streamlined, cohesive narrative with clear recommendations, and work with agencies for creative storytelling that brings insights to life.

11. BA in International Relations with 8 years of Experience

  • FMCG experience in consumer and shopper insight, marketing, or category management.
  • Qualitative and quantitative research experience, including agency selection.
  • Experience in influencing key stakeholders.
  • Experience in working in a deadline-driven, fast-paced marketing/insight environment.
  • Experience of using Nielsen, IRI, Dunnhumby, Kantar, etc. to deliver the ‘so what’.
  • Attention to detail and strong organisational skills.
  • Ability to thrive in an open and highly communicative team, which has less of a focus on structure and more focus on collaboration.
  • Positive can-do approach, and enjoy finding solutions to problems.
  • Confident to discuss briefs and challenges with senior stakeholders across the client’s business.
  • Ambition to progress in the role and across wider agency opportunities.
  • Confident communicator who is clear and concise and prioritises key information.

12. BS in Computer Science with 12 years of Experience

  • Experience working on the agency side or client-side, managing large global programmes.
  • Experience in working with fieldwork-only partners to get projects done at a pace.
  • Expert in crafting questionnaires/writing surveys, analysing data and report writing with clear summaries and recommendations.
  • Experienced analyst with an established track record in consumer insights, interpreting data into meaningful information and actions.
  • Strong understanding of working with commercial data and tying this into survey data (knowledge and/or experience of modeling).
  • Knowledge of research software (Q and Qualtrics) and other tools such as PowerBI.
  • Understanding marketing principles and how brands are managed to grow.
  • Adept at uncovering useful insights and converting customer insights and market research into actions.
  • Ability to provide insight into both formative and evaluative research questions through quantitative and qualitative research methods.
  • Ability to quickly establish and maintain effective internal and external stakeholder networks, particularly with senior-level stakeholders.
  • Highly proficient consumer researcher displaying a broad and diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative and quantitative, continuous and ad hoc).
  • Highly numerate with advanced analytical skills and the ability to prepare reports and presentations to tight deadlines.

13. BA in Media Studies with 9 years of Experience

  • Experience in setting up and independently running quantitative market research projects.
  • Experience in designing, managing, and delivering market research projects.
  • Experience with tools for statistical analysis (e.g., SPSS, STATA, Q).
  • Good understanding of digital brands and their specific challenges in performance and brand marketing.
  • Expertise to build compelling and visually impressive stories with clear recommendations based on data.
  • Strong numerical and data interrogation skills.
  • Excellent communication and influencing skills, with the ability to challenge and stretch ideas.
  • Strong problem-solving skills and the ability to work under pressure to meet short deadlines.
  • Highly effective leadership skills.
  • Proficient user of the typical Microsoft Office applications.
  • Comfortable with both quantitative and qualitative methodologies.

14. BS in Economics with 4 years of Experience

  • Experience using basic features of PowerPoint, Outlook and Excel (e.g., creating and formatting presentations, sorting and filtering data, creating graphs and tables).
  • Previous experience with 2nd and 3rd party tools such as Google Ads, Business Manager, GWI, TGI, social listening, SimilarWebPro, etc.
  • Web analytics (Google or Adobe) experience.
  • Direct experience or in an established mentoring capacity.
  • Basic understanding of cross-channel and cross-disciplinary.
  • Highly organised, with strong attention to detail and time management skills.
  • Strong ability to identify the key issues for clients and translate them into analytical briefs.
  • Deep communication/presentation, and interpersonal skills.
  • Ability to manage and lead a team of analysts.
  • Ability to design solutions (both standard and non-standard) to answer client business issues.
  • Be able to communicate effectively with clients and work as part of a team.
  • Data-oriented and analytically minded, with the ability to identify trends within datasets.

15. BA in Journalism with 9 years of Experience

  • Work experience in a quantitative business strategy role.
  • Experience using Excel and SQL to extract and manipulate data.
  • Experience working closely with sales or business development organizations.
  • Experience in mentoring or training more junior members of the team.
  • Full service experience, project management, as well as insight.
  • Broad understanding of the retail market.
  • Excellent stakeholder management skills, collaborating with local and regional teams.
  • Excellent technical understanding of the research and insights process.
  • Strong technical skillset and numerical literacy.
  • Outstanding communicator (written and verbal), with proven client management experience.
  • Ability to solve ambiguous problems by pulling and analyzing data, distilling it down to key insights, and packaging it up into clear and concise presentations.
  • Ability to quickly understand complex business concepts.
  • Ability to develop and land actionable insights for the clients.
  • Ability to think outside the box and look at the bigger picture.

16. BS in Mathematics with 7 years of Experience

  • Experience in a product management or data analyst role, with experience in F2P/games as a service games.
  • Working experience with visualization tools (Tableau, PowerBI, or similar).
  • Experienced in agile methodologies, able to create and help maintain a backlog of work.
  • Experience working as a data analyst, business intelligence analyst, or strategy and planning analyst in FMCG, technology, telecommunication, or a start-up.
  • Experience in preparing and developing a campaign report or various complex business reports.
  • Experience developing user segmentation and executing user nudging and CRM campaigns.
  • Strong understanding of marketing and analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing.
  • Proficiency in analytical tools such as Excel, SQL, Google Data Studio, Appsflyer, Tableau, and cloud infrastructure.
  • Proficient in directly querying data, with experience in Microsoft Data Explorer.
  • Ability to clearly and concisely communicate the results of the analytics project to influence key stakeholders.
  • Ability to assimilate relevant data from various sources and provide key insights that drive recommendations.
  • Ability to distill informal game or business requirements into problem definitions, dealing with ambiguity and competing objectives.
  • Ability to translate complex ideas into simple and intuitive communication, and balance deep analytical rigor with actionable insights.

17. BA in Market Research with 10 years of Experience

  • Experience working in a digital analytics role focusing on retail insight, within the e-commerce space.
  • Experience in industries with sound knowledge of the market and experience managing a team.
  • In-depth knowledge of analysis methodologies and has a good business sense with experience in recommending effective solutions in a B2B consultative selling environment.
  • Competent in/knowledge of research techniques.
  • Strong communication and presentation capabilities.
  • Technical skills, including data visualization, data analysis, and data interpretation.
  • Advanced MS Excel and any business analysis tools, such as Tableau.
  • Good project management skills, able to handle multiple tasks and manage priorities.
  • Strong web analytics skills (Adobe, Google Analytics).
  • Highly numerate and strong attention to detail.
  • Be able to communicate information clearly and concisely.
  • Ability to perform regression analysis/statistical modelling.
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