INSIGHTS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mar 31, 2026. The Insights Manager possesses strong experience in data analytics, quantitative research, eCommerce, and consumer insights across multiple industries, with expertise in tools like SQL, Python, and advanced statistical methods. This role requires deep business acumen, project management capability, and the ability to translate complex data into actionable strategies while collaborating with cross-functional teams and stakeholders. The manager also needs excellent communication, leadership, and storytelling skills, along with a proven track record of driving insights, managing teams, and delivering measurable business impact.

Essential Hard and Soft Skills for a Standout Insights Manager Resume

  • Consumer Insights
  • Market Analytics
  • Data Integration
  • Statistical Analysis
  • Research Design
  • Data Visualization
  • Dashboard Development
  • Predictive Modeling
  • SQL Analytics
  • A/B Testing
  • Data Storytelling
  • Stakeholder Management
  • Strategic Thinking
  • Critical Thinking
  • Cross-functional Collaboration
  • Communication Skills
  • Problem Solving
  • Influencing Skills
  • Business Acumen
  • Decision Making

Summary of Insights Manager Knowledge and Qualifications on Resume

1. BA in Sociology with 10 years of Experience

  • Seasoned experience in customer insight roles, managing qualitative customer research projects.
  • Solid analytical experience with the ability to initiate and use market and customer data strategically to drive change.
  • Experience in advanced digital analytics tools that cover website and CRM usage, plus customer analytics (e.g., Qualtrics or similar).
  • Experience presenting analysis/category management recommendations to retailers.
  • Business Objects, Microsoft Access, and/or relational database experience.
  • Good understanding of technology developments and emerging consumer and industry trends.
  • Excellent ability to interpret data and research from multiple sources to concisely answer complex business questions.
  • Excellent storytelling skills and can communicate and influence analytical and non-analytical audiences.
  • Strong relationship-building and stakeholder management skills.
  • Team player with the ability to connect, engage and flex with all levels in the business.

2. BS in Statistics with 14 years of Experience

  • Work experience executing qualitative and quantitative research methodologies that drove business results.
  • Market research agency experience.
  • Foundational, expert knowledge of market research methodologies - both qualitative and quantitative.
  • Knowledge of market research vendor management, agency practices and conflict-resolution skills.
  • Solid understanding of product management and marketing principles.
  • Unique mastery and recognized authority on relevant subject matter knowledge, including technologies, theories and techniques.
  • Be able to capture, analyze and drive understanding of the current and emerging customer/market trends impacting the business and industry.
  • Strong project management skills to deliver projects on time and on budget.
  • Demonstrates curiosity and a growth mindset through ongoing adoption of best practices.
  • Ability to interface with senior executives.

3. BA in Psychology with 11 years of Experience

  • Experience in progressively complex market research.
  • Experience in market research/consumer insights, ideally with both client and agency experience.
  • Experience includes exposure to ad hoc quantitative and qualitative techniques for new product/market launches and management of existing brands.
  • Category or pharma industry experience.
  • Experience with market size estimation, trend forecasting, volume forecasting, and advanced analytics.
  • Experience in statistical modeling companies or at a brand/marketing consultancy.
  • Strong shopper insights background (assisted in JBP with sales/TM).
  • Team player with strong networking skills.
  • Strong analytical skills, ability to interpret data, generate insights and make recommendations.
  • Strong presentation and communication skills to deal with broad stakeholders, ability to tell a story through data, identify opportunities and drive action plans.
  • Good business and financial acumen.
  • Ability to work autonomously, with speed, and to synthesize and present complex findings under very tight deadlines.

4. BS in Marketing with 8 years of Experience

  • Experience in research/insight, either research/media agency or client side.
  • Excellent knowledge of research and analytics methodology and execution.
  • Knowledge of the youth digital ecosystem globally.
  • Proven track record of using multiple survey platforms/data portals to assimilate large data sets into stories and insights.
  • Exceptional organisational skills.
  • World-class presentation and communication skills.
  • Demonstrated ability to work cross-functionally and with varying levels of seniority.
  • Willingness to get involved in everything, a multi-tasker to be able to apply themselves to the various functions within Insight.

5. BA in Anthropology with 9 years of Experience

  • Applicable experience within the consumer-packaged goods industry.
  • Experience with the beverage and alcohol industry.
  • Experience with syndicated POS data and panel data.
  • Experience in managing competing priorities and meeting deadlines.
  • Experienced in project management best practices and frameworks.
  • Experience in Microsoft Office Suite, Access, and VBA.
  • Strong knowledge of and experience with financial analysis and reporting.
  • Familiar with NielsenIQ tools, applications, and platforms.
  • Strong analytical aptitude, including expertise in category management and consumer insights.
  • Highly proficient in a variety of software solutions and digital technologies, including Microsoft applications such as Power BI, Excel, and PowerPoint.
  • Excellent oral and written communication skills and strong presentation skills, particularly with customers.
  • Be able to develop purposeful insights to help clients make action-oriented business decisions.

6. BS in Data Science with 7 years of Experience

  • Research experience delivering client-facing project work.
  • Analyst experience working with behavioural data within the corporate or financial services industry or at a data marketing/analytics agency.
  • Working knowledge of CPG, retail, and/or shopper insights industries.
  • Strong practical and theoretical knowledge of quantitative research design, including questionnaire development, estimating incidence, data analysis, etc.
  • Excellent data visualisation and storytelling skills.
  • Proficiency in Excel and PowerPoint (SQL).
  • Dynamic communication and interpersonal skills, including the ability to effectively collaborate between different disciplines and personality types.
  • Strong presentation skills and the ability to command a room.
  • Ability to deliver multiple projects against competing deadlines, top-notch organizational skills and attention to detail.
  • Openness to coaching, ongoing feedback, and continual improvement.
  • Eagerness to contribute to a culture of camaraderie, recognition, and innovation.

7. BA in Communications with 5 years of Experience

  • Full-time experience in marketing and marketing research.
  • Experience in programming surveys and running tabulations using software (e.g., Survey Gizmo, Qualtrics, etc.).
  • Experience in the media industry and deep knowledge of the media landscape.
  • Exceptional stakeholder management skills and the ability to foster strong relationships with internal and external stakeholders.
  • Advanced knowledge in MS-Excel and MS-PowerPoint.
  • Understanding of the principles of study design and statistical analysis.
  • Strong attention to detail and commitment to superior quality work.
  • Excellent written and oral communication skills.
  • Be able to effectively communicate and exhibit a professional demeanor.
  • Be able to work in a fast-paced environment and juggle multiple deadlines.

8. BS in Business Analytics with 15 years of Experience

  • Industry experience in medical affairs, e.g., TA brand team, medical information, customer-facing medical, study operations, pharmacovigilance, and R&D function of a global pharmaceutical company.
  • Experience with digital/innovation needs of an MA&PV or R&D function and in working across cultures, geographies, and functions.
  • Experience in the transformation of complex data structures to unlock business value from data.
  • In-depth understanding of the Google Cloud Platform and enterprise-scale data warehousing methodology.
  • Knowledge of a wide variety of Sky business areas, particularly service, but also including product, billing, commercial, etc.
  • Understanding or having an interest in agile methodology, as well as laws and regulations applicable to medical affairs and pharmacovigilance, combined with a strong business understanding of the pharmaceutical industry.
  • Strong knowledge and capabilities in handling scientific and/or commercial pharma information and knowledge management, as well as familiarity with data science and/or machine learning concepts for the retrieval, analysis and scaling of data/evidence.
  • Excellent SQL skills and familiarity with different SQL syntax, experience across a wide variety of databases (particularly Google BigQuery, Netezza, SQL Server).
  • Strong ability to take initiative and to establish new concepts and relations in a complex environment, combined with the ability to influence others and to work in an arena with high ambiguity, e.g., scope and processes.
  • Excellent command of English, both written and spoken.
  • Ability to develop a deep understanding of Sky's data estate, enabling the ability to articulate data-led solutions to complex business problems.
  • Ability to translate data into meaningful insight and deliver complex information in an easily digestible manner to non-technical audiences.
  • Reliability and decisiveness in business decisions, combined with creativity and the ability to design and implement innovative and sustainable processes.

9. BA in Political Science with 4 years of Experience

  • Experience to an intermediate or advanced level with PowerBI.
  • Experience to an intermediate or advanced level with Microsoft Flow.
  • Experience creating and monitoring dashboards.
  • Experience in developing insight from a variety of data sources.
  • Experience in structured thinking and logical reasoning.
  • Experience using CRMs such as Salesforce, SAP Hana, DS365, etc.
  • Experience with Google Analytics and Google Data Studio.
  • Highly IT literate with sales and marketing software and typical data sets.
  • Excellent problem-solving and influencing skills.
  • Ability to maintain motivation whilst working alone and yet be collaborative to aid progress.
  • Ability to translate analysis into intelligence, e.g., dashboards for consumption across the business, including governance meetings.

10. BS in Information Systems with 6 years of Experience

  • Program management experience.
  • Experience in design research, innovation research, or product insights.
  • Experience bringing a product to market, from concept to development to launch.
  • Experience conducting quantitative and qualitative research.
  • Experience in plotting research roadmaps and managing research budgets.
  • Experience working with multiple cross-functional stakeholders and partnering with product managers on the development process.
  • Understanding of not only research data but also digital and social metrics.
  • Understanding of the sports and sponsorship marketplace.
  • Advanced numeracy skills, a love of data and the curiosity to want to know why.
  • Excellent Excel and PowerPoint proficiency.
  • Good project management skills.
  • Ability to build and populate online dashboards, e.g., Tableau.
  • Ability to design, set up, process and analyze data for market research studies.
  • Ability to analyze multiple data sets from market research, sponsor exposure and social/digital metrics.
  • Ability to communicate data into a streamlined, cohesive narrative with clear recommendations, and work with agencies for creative storytelling that brings insights to life.

11. BA in International Relations with 8 years of Experience

  • FMCG experience in consumer and shopper insight, marketing, or category management.
  • Qualitative and quantitative research experience, including agency selection.
  • Experience in influencing key stakeholders.
  • Experience in working in a deadline-driven, fast-paced marketing/insight environment.
  • Experience of using Nielsen, IRI, Dunnhumby, Kantar, etc. to deliver the ‘so what’.
  • Attention to detail and strong organisational skills.
  • Ability to thrive in an open and highly communicative team, which has less of a focus on structure and more focus on collaboration.
  • Positive can-do approach, and enjoy finding solutions to problems.
  • Confident to discuss briefs and challenges with senior stakeholders across the client’s business.
  • Ambition to progress in the role and across wider agency opportunities.
  • Confident communicator who is clear and concise and prioritises key information.

12. BS in Computer Science with 12 years of Experience

  • Experience working on the agency side or client-side, managing large global programmes.
  • Experience in working with fieldwork-only partners to get projects done at a pace.
  • Expert in crafting questionnaires/writing surveys, analysing data and report writing with clear summaries and recommendations.
  • Experienced analyst with an established track record in consumer insights, interpreting data into meaningful information and actions.
  • Strong understanding of working with commercial data and tying this into survey data (knowledge and/or experience of modeling).
  • Knowledge of research software (Q and Qualtrics) and other tools such as PowerBI.
  • Understanding marketing principles and how brands are managed to grow.
  • Adept at uncovering useful insights and converting customer insights and market research into actions.
  • Ability to provide insight into both formative and evaluative research questions through quantitative and qualitative research methods.
  • Ability to quickly establish and maintain effective internal and external stakeholder networks, particularly with senior-level stakeholders.
  • Highly proficient consumer researcher displaying a broad and diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative and quantitative, continuous and ad hoc).
  • Highly numerate with advanced analytical skills and the ability to prepare reports and presentations to tight deadlines.

13. BA in Media Studies with 9 years of Experience

  • Experience in setting up and independently running quantitative market research projects.
  • Experience in designing, managing, and delivering market research projects.
  • Experience with tools for statistical analysis (e.g., SPSS, STATA, Q).
  • Good understanding of digital brands and their specific challenges in performance and brand marketing.
  • Expertise to build compelling and visually impressive stories with clear recommendations based on data.
  • Strong numerical and data interrogation skills.
  • Excellent communication and influencing skills, with the ability to challenge and stretch ideas.
  • Strong problem-solving skills and the ability to work under pressure to meet short deadlines.
  • Highly effective leadership skills.
  • Proficient user of the typical Microsoft Office applications.
  • Comfortable with both quantitative and qualitative methodologies.

14. BS in Economics with 4 years of Experience

  • Experience using basic features of PowerPoint, Outlook and Excel (e.g., creating and formatting presentations, sorting and filtering data, creating graphs and tables).
  • Previous experience with 2nd and 3rd party tools such as Google Ads, Business Manager, GWI, TGI, social listening, SimilarWebPro, etc.
  • Web analytics (Google or Adobe) experience.
  • Direct experience or in an established mentoring capacity.
  • Basic understanding of cross-channel and cross-disciplinary.
  • Highly organised, with strong attention to detail and time management skills.
  • Strong ability to identify the key issues for clients and translate them into analytical briefs.
  • Deep communication/presentation, and interpersonal skills.
  • Ability to manage and lead a team of analysts.
  • Ability to design solutions (both standard and non-standard) to answer client business issues.
  • Be able to communicate effectively with clients and work as part of a team.
  • Data-oriented and analytically minded, with the ability to identify trends within datasets.

15. BA in Journalism with 9 years of Experience

  • Work experience in a quantitative business strategy role.
  • Experience using Excel and SQL to extract and manipulate data.
  • Experience working closely with sales or business development organizations.
  • Experience in mentoring or training more junior members of the team.
  • Full service experience, project management, as well as insight.
  • Broad understanding of the retail market.
  • Excellent stakeholder management skills, collaborating with local and regional teams.
  • Excellent technical understanding of the research and insights process.
  • Strong technical skillset and numerical literacy.
  • Outstanding communicator (written and verbal), with proven client management experience.
  • Ability to solve ambiguous problems by pulling and analyzing data, distilling it down to key insights, and packaging it up into clear and concise presentations.
  • Ability to quickly understand complex business concepts.
  • Ability to develop and land actionable insights for the clients.
  • Ability to think outside the box and look at the bigger picture.

16. BS in Mathematics with 7 years of Experience

  • Experience in a product management or data analyst role, with experience in F2P/games as a service games.
  • Working experience with visualization tools (Tableau, PowerBI, or similar).
  • Experienced in agile methodologies, able to create and help maintain a backlog of work.
  • Experience working as a data analyst, business intelligence analyst, or strategy and planning analyst in FMCG, technology, telecommunication, or a start-up.
  • Experience in preparing and developing a campaign report or various complex business reports.
  • Experience developing user segmentation and executing user nudging and CRM campaigns.
  • Strong understanding of marketing and analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing.
  • Proficiency in analytical tools such as Excel, SQL, Google Data Studio, Appsflyer, Tableau, and cloud infrastructure.
  • Proficient in directly querying data, with experience in Microsoft Data Explorer.
  • Ability to clearly and concisely communicate the results of the analytics project to influence key stakeholders.
  • Ability to assimilate relevant data from various sources and provide key insights that drive recommendations.
  • Ability to distill informal game or business requirements into problem definitions, dealing with ambiguity and competing objectives.
  • Ability to translate complex ideas into simple and intuitive communication, and balance deep analytical rigor with actionable insights.

17. BA in Market Research with 10 years of Experience

  • Experience working in a digital analytics role focusing on retail insight, within the e-commerce space.
  • Experience in industries with sound knowledge of the market and experience managing a team.
  • In-depth knowledge of analysis methodologies and has a good business sense with experience in recommending effective solutions in a B2B consultative selling environment.
  • Competent in/knowledge of research techniques.
  • Strong communication and presentation capabilities.
  • Technical skills, including data visualization, data analysis, and data interpretation.
  • Advanced MS Excel and any business analysis tools, such as Tableau.
  • Good project management skills, able to handle multiple tasks and manage priorities.
  • Strong web analytics skills (Adobe, Google Analytics).
  • Highly numerate and strong attention to detail.
  • Be able to communicate information clearly and concisely.
  • Ability to perform regression analysis/statistical modelling.

18. BS in Statistics with 6 years of Experience

  • eCommerce experience in the Consumer and Professional Goods manufacturer or retail.
  • Experience in category management, shopper marketing, or trade marketing with renowned e-retailers, FMCG.
  • Understanding of eCommerce performance elements/dynamics/fundamentals, i.e., SEO, Taxonomy, and Enhanced content.
  • Strong understanding of the Amazon platform.
  • Experience in working with the Amazon account on eCommerce optimization.
  • Experience and understanding of the Manufacturer/Retailer eCommerce relationship.
  • Must have experience in Quantitative Research, ideally within a brand.
  • Must have full-service experience, Project Management, as well as Insight.
  • Exceptional communicator (written and verbal).
  • Must have proven client management experience.
  • Proven in developing and landing actionable insights for the client’s organisation.
  • Able to perform data analysis, from manipulation to design and delivery.
  • Tangible experience in looking at data and identifying patterns that can lead to actionable business decisions for clients.
  • Great communication skills.

19. BA in Marketing with 8 years of Experience

  • Expert knowledge of research techniques available, and able to recommend the right approach to answer business questions.
  • Understanding of typical data quality issues and shortcomings of specific methodologies and how this might affect outputs and interpretation.
  • In-depth understanding of consumer survey design.
  • Experience in scripting and analysing quant research.
  • Knowledge of statistical analysis and modelling techniques (e.g., factor analysis, cluster analysis, regression, etc.)
  • Experience in KPI and target setup.
  • Able to translate insights into actionable recommendations and engage stakeholders from across the business to ensure they understand and can implement the recommendations.
  • Excellent presentation skills underpinned by the ability to draw compelling narratives from vast amounts of data.
  • Experience of working with marketing, brand, creative, commercial and product teams in a consumer goods environment.

20. BS in Economics with 6 years of Experience

  • Must have a passion and a vision for generating insights for the marketing function.
  • Experience in an analytical role, and a degree in a quantitative field (e.g., statistics, economics, computer science).
  • Deep understanding of statistics and experience working with real-world data, as well as a strong business sense.
  • Skilled in the vital analysis tools (SPSS, R, Python).
  • Strong commercial/strategic competence and desire to work with insights partners across various functional areas.
  • Experience bridging the gap between quantitative and qualitative data streams.
  • Must have thrived in exploratory spaces where problems may lack definition.
  • Able to create a vision and frameworks that guide teams in solving user and business problems effectively.
  • Experience conducting global research and understanding how to interpret data within different cultural contexts.

21. BS in Data Science with 4 years of Experience

  • Insights or product/data analyst experience.
  • Track record of delivering projects from actionable insights.
  • Intermediate SQL experience.
  • Excellent communication and interpersonal skills.
  • Experience working in client-facing roles.
  • Able to work effectively under pressure and has a desire to learn rapidly.
  • Able to contribute and thrive in a fast-paced and adaptable team.
  • Able to deal with confidential information using discretion and judgement.
  • Experience with cloud-based (SaaS) technologies.
  • Experience with B2B2C or channel sales environment.
  • Experience with Mixpanel or a similar product.
  • Experience with Data Box or a similar product.

22. BS in Business Analytics with 6 years of Experience

  • Strong data visualisation skills, preferably using Power BI.
  • Strong data analysis skills, including advanced Excel skills.
  • Experience managing large datasets using SQL.
  • Experiencing coaching and upskilling more junior team members from a technical perspective.
  • Experience in producing insight for senior stakeholders, including at the executive level.
  • Strong ability to translate complex data into meaningful insight for a non-technical audience, communicating with stakeholders at all levels of the organisation.
  • Track record of using data to produce insights for multi-disciplinary, cross-functional teams to challenge performance, and deliver tangible suggestions to improve service, highlight trends and recommend process and technological improvements.
  • Excellent understanding of support services operations, the processes and technological enablers.

23. BA in Business Administration with 7 years of Experience

  • Experience of generating insight in a customer-facing environment, ideally including contact centre environments.
  • Experience in managing service levels and quality measures.
  • Good understanding of the branch network, customers, Post Office and its operations.
  • Good understanding of financial and budgetary control data.
  • Good understanding of business strategy and key change programmes within support services operations.
  • Good understanding of the data sources available in support services operations.
  • Experience in using data sources, including SAP, Dynamics, Puzzel, and ServiceNow.
  • Line management experience, preferably including line management of analysts.

24. BS in Computer Science with 9 years of Experience

  • Must be able to guide and lead analysis and model development efforts.
  • Ability to write code to query and transform both unstructured and structured data (Python and SQL), and data visualization (Tableau and Spark).
  • Deep expertise in utilizing Advanced Analytics and statistical methods to transform data into useful insights, key performance measures, and actionable solutions.
  • Experience working with modern data technologies.
  • Strong familiarity with database modeling and data warehousing principles.
  • Excellent problem-solving, critical thinking, creativity, and interpersonal skills with a history of building and managing cross-functional partnerships and confirmed ability to handle multiple projects.
  • Strategic mindset with an aptitude to condense complex concepts, and analysis with Proven operational effectiveness with innovative, collaborative, product focus, and perspective to ''get things done''.
  • Experience leading analytics, reporting, and/or data science teams.

25. BA in Management with 7 years of Experience

  • Able to build strong team ties where team members keep developing and support each other.
  • Proven ability to manage in a matrix organization (cross-functional/cross-border).
  • Experience in developing and maintaining relationships with external suppliers.
  • Must have a mature, self-confident and self-managed personality.
  • Able to lead change and challenge the status quo.
  • Able to bring innovations to the tools and processes to ensure constant progress of insights development.
  • Must have a positive and constructive attitude.
  • Must have high drive and a results-oriented spirit.

26. BS in Market Research with 5 years of Experience

  • Experience in strategic/consumer insights/research/analytics.
  • Experience in executing insight initiatives, including creating content independently.
  • Ability to translate qualitative and quantitative findings into compelling presentations.
  • Market research and analysis experience.
  • Strong familiarity with and demonstrated ability to analyze data from key external sources (e.g., IRI, Innova, Euromonitor, others).
  • Proven ability to work effectively both independently and in a team-based environment.
  • Demonstrated willingness to be flexible and adaptable to changing priorities.
  • Ability to be well-versed in various marketing research methodologies, with equal comfort in qualitative and quantitative.
  • Ability to make strategic recommendations based on the business needs (designing, programming and analyzing questionnaires).
  • Ability to distill raw data into actionable insights, and create clear, concise and actionable reports.
  • Able to thrive on working collaboratively, inspiring others and bringing out the best in the wider team.
  • Excellent attention to detail.

27. BS in Information Systems with 6 years of Experience

  • Experience servicing multiple teams and adapting insights for each audience.
  • Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.
  • Demonstrated strong data and analytical skills, such as analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • Experience in leading and project managing cross-functional teams.
  • Able to self-starting initiative and comfortable navigating white space.
  • Able to make and meet commitments.
  • Able to accept responsibility.
  • Ability to work well with various levels within the organization.
  • Must be able to see the ''big picture'' and be able to relate findings across different studies.

28. BA in Strategic Management with 5 years of Experience

  • Experience in influencing stakeholders within an organization.
  • Strong familiarity with customer intelligence software.
  • Ability to comprehensively understand and convert consumer, category, competitor, and channel/customer insights into actionable plans and recommendations.
  • Must have exposure to P&L and forecasting.
  • Must possess excellent written and verbal communication skills to be able to effectively communicate with others.
  • Highly organized and detail-oriented.
  • Ability to juggle multiple tasks and projects and set priorities to ensure deadlines are met or exceeded.
  • Able to monitor timelines and key milestones to ensure efficient, on-time delivery.
  • Able to anticipate the impact of change and can comfortably cope with change.
  • Able to use ingenuity to compensate without having the total picture and can rise to challenges, accepting risk and uncertainty as normal.
  • Able to obsession with making relevant customers happy and have strong opinions about good customer experience.
  • Proficient in MS Office Suite.
  • Strong Excel, PowerPoint and Outlook skills.

29. BS in Pharmaceutical Sciences with 10 years of Experience

  • Highly experienced in managing insights teams.
  • Able to respected leader among peers and employees.
  • Excellent people skills.
  • Highly experienced in understanding pharma customer needs.
  • Highly experienced in insights generation for pharma.
  • Deep and broad indication/therapy area knowledge.
  • Ambition for high-quality and self-motivated work.
  • Experience with KOL data.
  • Data analytics experience.

30. BA in Brand Management with 7 years of Experience

  • Excellent stakeholder management skills, as well as collaborating with local and regional teams.
  • Excellent technical understanding of the research and insights process.
  • Ability to think outside the box and look at the bigger picture.
  • Ability to be curious and drive to truly understand consumers.
  • Proven track record in brand marketing within the FMCG industry.
  • Highly collaborative working style.
  • Strategic planning and project management experience.
  • Must have an open, inquiring, and curious mind.
  • Advanced MS Office suite experience.

31. BS in Data Analytics with 6 years of Experience

  • Experience in user research, data science, strategy, data analytics, and product analytics roles.
  • Experience with qualitative/quantitative/competitive research in all stages of the process (scoping a research process, conducting in-context interviews, performing research, etc.).
  • Advanced proficiency in utilizing SQL/Python to extract, manipulate, and analyze datasets.
  • Experience with creating data visualizations.
  • Experience in generating user insights and converting them into business impact.
  • Strong project management skills with attention to detail.
  • Previous experience working in Trust and Safety, investigations, compliance, or risk management (preferably as part of a global workforce).
  • Must have a passion for social technology products and a curiosity to learn and grow with a fast-paced company.

32. BA in Media and Communications with 5 years of Experience

  • Must have media planning/buying experience, with some experience in the digital space.
  • Food and beverage experience or fast-paced agency experience.
  • Experienced in media planning tactics.
  • Detail-oriented and organized, with exceptional prioritization skills.
  • Programming skills (ability to hack together solutions).
  • Ability to effectively communicate with senior management, supervisors, and peers, internally and externally.
  • Excellent written and verbal communication skills.
  • Strategic understanding of traditional, digital, and social-specific media planning and buying, along with the proper metrics of success and measurement opportunities.

33. BA in Communication Studies with 3 years of Experience

  • Good social skills and talent to build strong business relationships.
  • Motivated and strong sense of project ownership.
  • Good communication and presentation skills with a consultancy-oriented attitude.
  • Must have a meticulous personality and be highly numerate.
  • Basic understanding of statistics.
  • Good working knowledge of Microsoft Office software.
  • Must have Salesforce experience.
  • Excellent written and spoken English and Cantonese.

34. BA in Sociology with 5 years of Experience

  • Proven experience in market research, particularly in qualitative research.
  • Comfortable with both quantitative and qualitative research methodologies and tools.
  • Ability to synthesise large volumes of information to produce specific and practical recommendations.
  • Comfortable addressing senior business partners, and the ability to tell compelling stories with data.
  • Highly organised and able to work on multiple projects at the same time.
  • Experienced in working with research agencies to deliver on objectives, from briefing to managing and final results.
  • Able to use (with appropriate manager and agency support) online quantitative platforms/tools for analysing research.
  • Good collaboration skills, particularly working with data analysts.
  • Able to think thoughtfully and be curious, particularly about wider consumer and market trends.
  • Experience working in a B2C business.

35. BS in Psychology with 3 years of Experience

  • Previous experience managing surveys, research, and data analysis projects and creating structured reports.
  • Experience in quantitative and qualitative data analysis.
  • Solid skills in Excel, SPSS, or other statistical analysis tools.
  • Solid organizational skills with attention to detail.
  • Ability to take things forward effectively.
  • Ability to participate in various projects at the same time, adapt to shifting priorities and collaborate with others.
  • Good written and verbal communication skills in English and Finnish.
  • Interest and willingness to learn about different aspects of diversity, equity and inclusion (e.g., unconscious bias and inclusive workplace practices).

36. BA in Digital Marketing with 4 years of Experience

  • Experience in display marketing (e.g., Paid Social, Facebook, Native and/or Display Marketing/RTA).
  • Knowledge of related tools and technologies (e.g., DSPs, FB Editor, PPC, Google Analytics).
  • Able to attitude and ability to get things done.
  • Proven commercial understanding.
  • Self-motivated, demonstrates tenacity and resilience, and strives to deliver results.
  • Ability to critically analyse and interpret social and content data, summarising findings into meaningful insights.
  • Strong written and verbal presentation skills.
  • Able to be attentive to trends in social intelligence and tool/product updates, which can improve the quality of work.
  • Able to be a culture enthusiast, keeping abreast of news and trends across a range of categories and wider culture.
  • Able to be cognisant of brand activities that are effective in driving audience engagement.
  • Driven to produce the best insights to fuel the best ideas and outcomes for clients.

37. BA in Advertising with 6 years of Experience

  • Experience in social media or at a digital or ad agency.
  • Demonstrated ability to engage communities across platforms.
  • Experience working in an active, fast-paced media environment.
  • Ability to multi-task and stay organized.
  • Interested in strategy as it applies to brands and communities.
  • Must be hyper-aware of the pulse of the internet.
  • Robust FMCG/Food Industry market research experience agency or client side, or significant experience working with data in a related function.
  • Highly numerate, with an ability to bring together data and information from multiple sources to form recommendations.
  • Strong communication skills, both written and verbal.
  • Experience in influencing senior stakeholders to act on recommendations.

38. BS in Applied Mathematics with 8 years of Experience

  • Must have powerful storytelling, specifically around communication and visualisation that brings insight to life.
  • Strong technical insight, generation and research background with qualitative and quantitative experience.
  • Experience in working with outside agencies and able to communicate requirements effectively.
  • Adept at bringing the customer voice and needs to life, alongside Analytics and Data Science teams.
  • Experience in analysing large amounts of data and communicating it to different stakeholders effectively.
  • People management experience or equivalent team leadership roles.
  • Must have a passion for developing high-performing teams and individuals.
  • Demonstrated excellence in data analytics or consulting.
  • Excellent communication, presentation skills and experience presenting to executive stakeholders.
  • Strong understanding of sales organizations and sales processes.
  • Must have a passion for delivering customer value.

Editorial Process and Content Quality

This content is part of Lamwork's career intelligence platform and is developed using structured analysis of real-world job data, including publicly available job descriptions, skill requirements, and hiring patterns.

Lam Nguyen, Founder & Editorial Lead, defines the research framework behind Lamwork's career intelligence platform, including job role analysis, skills taxonomy, and structured career insights.

All content is reviewed by Thanh Huyen, Managing Editor, who oversees editorial quality, content consistency, and alignment with real-world role expectations and Lamwork's editorial standards.

Content is developed through a structured process that includes data analysis, role and skill mapping, standardized content formatting, editorial review, and periodic updates.

Content is reviewed and updated periodically to reflect changes in skills, role requirements, and labor market trends.

Learn more about our editorial standards.

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