CUSTOMER INSIGHTS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 9, 2024 - The Customer Insights Manager has experience in establishing and operating within a Project Management Office, structuring compelling stories, and creating impactful presentation decks to influence executive decisions. Proficient in leading cross-functional teams and navigating fast-paced environments, adept at prioritizing projects and making swift decisions. Skilled in working with large datasets, utilizing Microsoft Office tools, and employing customer journey mapping to advocate effectively for customers with data-driven insights.

Essential Hard and Soft Skills for a Standout Customer Insights Manager Resume
  • Data Analysis
  • Statistical Modeling
  • Market Research
  • Data Visualization
  • CRM Software Proficiency
  • Project Management Software
  • Advanced Excel Skills
  • SQL Programming
  • Business Intelligence Tools
  • A/B Testing.
  • Strategic Thinking
  • Problem-Solving
  • Effective Communication
  • Persuasive Presenting
  • Team Leadership
  • Cross-Functional Collaboration
  • Adaptability
  • Customer-Centric Mindset
  • Decision-Making
  • Negotiation Skills.

Summary of Customer Insights Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 2 years of Experience

  • Experience in management consulting, corporate strategy, or equivalent project management experience in the cloud industry.
  • Experience in data analysis, building dashboards, and visualization with tools (e.g., SQL. Python, R, Tableau, Looker, etc.).
  • Experience working in or building a Project Management Office.
  • Ability to structure a compelling storyline and build presentation decks/briefing documents that support the narrative.
  • Ability to influence executive stakeholders and lead cross-functional teams across matrixed organizations.
  • Ability to navigate a fast-paced environment with limited direction, manage priorities/simultaneous projects, and make decisions quickly.
  • Ability to advocate for customers using data-driven insights.
  • Ability to work with large datasets and synthesize insights to recommend actions.
  • Familiarity with customer journey/empathy mapping
  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook, and Visio

2. BA in Business Analytics with 7 years of Experience

  • Experience in business research, business intelligence, or customer insights positions.
  • Experience in acquisition and interpretation customer insights.
  • Experience in medical/clinical facilities desired
  • Experience with Design Thinking and/or User Centered Design is highly desired.
  • Experience with building and executing quantitative and qualitative research models using different methodologies such including but not limited to: In-depth interviews, surveys, focus groups, UAT, U&A studies.
  • Ability to turn data into digestible insights, engaging audiences beyond facts and numbers
  • Comfort with change, and are an energetic self-starter
  • Working knowledge of Medallia XM platform or similar VOC/E platforms (i.e., Qualtrics, Confirmit, Clarabridge, InMoment, etc.)
  • Experience in identifying the right tools and approaches to answer key strategic business questions
  • Skilled at coaching others on research methods

3. BA in Psychology with 7 years of Experience

  • Experience in a Consulting organization or Consumer industry setting with a demonstrable depth of knowledge
  • Experience working in the retail industry (merchants, buyers, planners, specialty apparel, footwear, large food or drug stores, big-box stores) corporate or retail environment.
  • Experience with pricing, promotions, trade effectiveness, trade promotion, trade optimization, category management, strategic revenue management, joint business planning.
  • Understanding of merchandising driven growth strategies, including driving customer behaviors with basket size, trip frequency, and share of wallet strategies
  • Understanding of cross-channel customer purchase decision considerations and data-driven customer insight, and relevant impact to retail decisions on pricing, promotion, trade-fund management, joint planning, and channel strategies.
  • Strong project management and delivery experience, including budget oversight and staffing of project teams including time management.
  • Strong problem solving and troubleshooting skills with the ability to exercise mature judgment.
  • Previous experience mentoring, training and developing junior members of the team
  • Experience in employee performance reviews.
  • Strong oral and written communication skills, including presentation skills (MS Visio, MS PowerPoint). 

4. BA in Sociology with 6 years of Experience

  • Experience in Market Research, Marketing Research, Behavioural Research, Policy Research, Urban / Mobility Research, Consumer Insights or a related field
  • Possess specialised factual and theoretical knowledge (e.g., principles, processes and concepts) in market research methods including surveys (and the tools required to analyse them, such as SPSS, Qualtrics, etc.), field experiments, concept testing, tracking studies, interviews, diary studies, ethnographic research, and competitive analysis
  • Exceptional organisational skills and attention to detail that allow to effectively manage multiple simultaneous projects
  • Strong ability to communicate ideas and insights in a persuasive manner
  • Strong stakeholder management skills, with a proven ability to build relationships
  • Working knowledge and experience of MS Office applications and training development tools.
  • Ability to work independently and manage multiple task assignments.
  • Experience in project management, must be highly organised and deliver on time and to agreed specification
  • Ability to build effective working relationships with a range of diverse stakeholders from customers to Senior Managers (internally and externally with clients)
  • Experience in analysis programs such as Q, SPSS and/or ASTEROID also desirable

5. BA in Statistics with 4 years of Experience

  • Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible
  • Experience in Customer Analytics, ideally in a retail or luxury environment.
  • Strong analytical skills, excellent attention to detail and good business judgment, with a broad understanding of Customer trends and digital channel landscape.
  • Excellent communication, presentation, and interpersonal skills
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to build strong internal and external relationships and interact with people at all levels.
  • Knowledge in statistical / data science (e.g. segmentation, decision-trees)
  • Web analytics platform reporting experience.
  • Flexible and able to adapt to change.
  • Experience in research or related field, ideally with some Client-side experience
  • Advanced Microsoft Excel and PowerPoint skills. 

6. BA in Economics with 5 years of Experience

  • A full understanding of customer experience disciplines and functions that extend beyond research
  • Broad and deep knowledge of a variety of research techniques and methods to include both quantitative and qualitative experience
  • Clearly demonstrates superior questionnaire design and report writing skills
  • Clearly demonstrates the ability to succeed in a modern, fast-paced environment while managing multiple projects simultaneously
  • Clearly demonstrates data analysis skills using SPSS or similar statistical programs
  • Understand the elements of distribution service to the automotive industry, and how to use customer insights to help build products, craft messages, and deliver on company objectives
  • Excellent consultative skills in working with internal partners, ability to work collaboratively
  • Excellent data visualization skills
  • Strong analytical skills, comfortable interpreting quantitative and qualitative data and translating that into actionable insights and business recommendations
  • Ability to understand the differences between data from different countries/cultures and to bring back objective findings to avoid making generalized assumptions.
  • Experience in informing short- and long-term brand forecasting.