Published: September 9, 2024 - The Customer Insights Manager develops and coordinates insights to enhance service delivery, using data analysis and customer feedback to shape business improvements. Oversees research projects and customer satisfaction surveys, ensuring compliance with new legislation and fostering collaborations. Synthesizes findings to promote safety, customer service, and operational efficiency, actively influencing the broader strategic directives.
Tips for Customer Insights Manager Skills and Responsibilities on a Resume
1. Customer Insights Manager, Bright Solutions Inc., Austin, TX
Job Summary:
- Generate actionable insights from customer data to propose, develop, and implement initiatives/campaigns to drive KPIs
- Collaborate with Brand Marketing teams and other critical functions to uncover key insights to drive business strategies
- Lead and run trend and data analysis to support understanding of the business and consumer
- Partner with Brand Marketing to drive optimization of campaigns and communications through tracking and measurement of performance
- Prepare and lead regular sales and campaign performance reviews
- Build and update sales dashboards and reports, as well as oversee any other ad-hoc data/report requests
- Ensure accuracy and consistency of customer data from different sources and channels
- Manage system enhancements of the dashboard and resolve bugs/issues in close collaboration with relevant departments
- Oversee and manage deployment of Email & SMS Marketing communications for all brands
- Build feedback reports and executive level presentations for various functional areas of the business
- Identify and implement new research techniques, efficiencies, and approaches to improve speed and depth of customer insights
- Analyze quantitative and qualitative customer feedback data from multiple sources to develop a narrative around customer issues and requests
- Establish strong, collaborative working relationships with stakeholders across functions, including product, support, customer services, operations, sales, and marketing
- Design and execute quantitative and qualitative research studies utilizing both traditional and innovative methodologies (including but not limited to surveys, focus groups, customer journey mapping, segmentation studies)
Skills on Resume:
- Data Analysis (Hard Skills)
- Campaign Management (Hard Skills)
- Performance Tracking (Hard Skills)
- Dashboard Development (Hard Skills)
- Data Integration (Hard Skills)
- System Management (Hard Skills)
- Research Methodology (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
2. Customer Experience Insights Manager, Green Fields Co., Atlanta, GA
Job Summary:
- Build collaborative relationships with internal stakeholders to deliver meaningful and actionable insights to improve customer experiences
- Work with internal partners to connect to other data sources as necessary to tell a holistic customer story
- Support the development and implementation of the overall VOC vision and strategy
- Create simple visualizations of complex data to communicate key insights
- Collaborate with internal clients understand needs and deliver business-influencing analysis
- Propose new programs or enhancements to produce insights for business needs/gaps
- Manage multiple project and priorities to meet competing deadlines in a fast-paced environment
- Develop communication strategies for distribution of information from VOC programs
- Present the Voice of the Customer programs, strategy, and capabilities at the peer to executive-level
- Coach and mentor analysts to expand thinking around analytics and storytelling
Skills on Resume:
- Stakeholder Collaboration (Soft Skills)
- Data Integration (Hard Skills)
- VOC Strategy Development (Hard Skills)
- Data Visualization (Hard Skills)
- Business Analysis (Hard Skills)
- Program Development (Hard Skills)
- Project Management (Hard Skills)
- Communication Strategy (Soft Skills)
3. Customer Insights Manager, River Tech, Portland, OR
Job Summary:
- Contribute to strategies throughout the business assisting to improve performance at a customer level.
- Assist in identifying links between customer segments and the products they engage with.
- Building and enriching customer profiles.
- Trending and analysing customer segments and sensitivities to changes both on a micro and macro-economic front.
- Working with product teams to identify target markets.
- Working with product to identify new potential products.
- Drive continued research and development projects on customer segments.
- Build and drive various strategies at every customer segment with various business partners within the group.
- Report and provide strategic planning / insights to support the commercial team
- Be involved In special projects to understand grocery categories
- Provide insights around the management and performance of grocery items commercial performance
- Produce data and reports around the customer journey and user behaviour
- Create and update dashboards and storytelling to allow the Commercial team to make data-driven decisions
- Communicate and present findings back to stakeholders across Buying, Supply Chain, Strategy, Brand, Growth and International teams
Skills on Resume:
- Performance Strategy Development (Hard Skills)
- Segment Analysis (Hard Skills)
- Customer Profiling (Hard Skills)
- Market Trend Analysis (Hard Skills)
- Research Coordination (Hard Skills)
- Strategic Reporting (Hard Skills)
- Dashboard Creation (Hard Skills)
- Cross-Functional Communication (Soft Skills)
4. Customer Insights and Research Manager, Summit Enterprises, Phoenix, AZ
Job Summary:
- Understands internal stakeholders business objectives and needs.
- Identifies customer insights & trends information needed to provide strategic input to short and long-term marketing, communication, customer experience or product development plans.
- Select and recommends the most appropriate and cost efficient external sources of data and research methodology and techniques needed to uncover customer insights & trends and based on sound understanding of business needs and priorities.
- Actively seeks, collect, synthetize and analyze customer insights & trends information from both primary and secondary sources that are already available (including online)
- Consolidates all external sources of customer insights & trends data.
- Manages all external research efforts within the Customer & Marketing organisation and even outside (e.g. supports product & service development).
- Supervises all research projects from the beginning of briefing out research agencies till the summary and internal deployment (lead, manage, execute, report).
- Aligns and cooperates with Digital BI teams to ensure relevant research data is integrated into digital dashboards to ensure easy and flawless accessibility of data any time.
- Reviews and recommend changes to the Marketing Power BI Dashboard in order to best serve relevant business decision makers needs.
- Takes a consultative approach with business partners, helps to articulate and prioritize information needs and translating business needs into ‘researchable’ objectives.
- Is accountable for research projects and ensures are delivered on time and within budget along with written reports and presentations.
- Leverages digital tools and systems to ensure the efficiency of research work and ensures its scalability to the rapid growth of the business.
- Uses internal research capabilities instead of external whenever relevant to ensure cost efficiency.
- Leads both quantitative and qualitative research ongoing projects (like Brand Awareness, Customer Satisfaction Survey) and adhoc projects (like FGDs, Price Perception surveys).
- Makes business oriented recommendations.
Skills on Resume:
- Stakeholder Understanding (Soft Skills)
- Trend Identification (Hard Skills)
- Research Method Selection (Hard Skills)
- Data Synthesis and Analysis (Hard Skills)
- Project Management (Hard Skills)
- Dashboard Integration (Hard Skills)
- Consultative Approach (Soft Skills)
- Cost Management (Soft Skills)
5. Customer Insights Manager, Horizon Strategies, Denver, CO
Job Summary:
- Undertake regular, relevant, and actionable data analysis, including programme/initiative evaluation, customer profiling and opportunity scoping analysis, developing dashboards and reports, interpreting the results, impact and presenting key findings back to the business
- Responsible for the discovery and analysis of customer service & experience data and the impact it has on the customer onboarding experience, retention, product use and long-term value
- Build and foster relationships with key stakeholders ( e.g.: Customer Service, Marketing, Product teams) to provide a view of the main pain points the customer may experience with products and services and opportunities for further growth.
- Through data analysis, identify and drive initiatives helping the business to deliver better service, marketing and product offerings to consumers
- Support the design and evaluation of Customer Research surveys and ways to enrich the understanding of customers via analysis of the customer, transactional and survey data
- Work with Marketing and Data Management team to scope opportunities for marketing campaigns, understand and advocate focus on key metrics that drive customer and revenue growth and evaluate campaign analysis
- Work closely with the wider Customer Insights team to discover ways how customer service data can be used at the different stages of the customer journey, be it for the event driven and tactical campaigns or for customer segmentation/propensity model development and embedding
- Support business with the ongoing ad-hoc requests
- Build understanding and insight into clients customer base, using finding to give input into business decisions and projects
- Advise on research approaches and assist stakeholders apply insights into action
- Identify consumer and market trends
- Design and implement research, tracking, data extraction, surveys and other tools to gain insight
- Present findings and data to various parts of the business
- Consult and collaborate with other business teams on customer insight and engagement plans
Skills on Resume:
- Data Analysis (Hard Skills)
- Stakeholder Relationship Building (Soft Skills)
- Dashboard Development (Hard Skills)
- Survey Design and Analysis (Hard Skills)
- Campaign Scope Planning (Hard Skills)
- Insight Application (Soft Skills)
- Research Methodology (Hard Skills)
- Presentation Skills (Soft Skills)
6. Customer Insights Manager, Echo Ventures, Charlotte, NC
Job Summary:
- Analyse and report on a programme of surveys, research and insight nationally and regionally, helping to identify trends and opportunities.
- Work with internal stakeholders to develop project scopes to ensure results provide timely and valuable insight on key strategic initiatives.
- Produce relevant reports, presentations and action plans that can be used by colleagues from across the business, helping them to utilise results to develop, monitor and improve safety, customer service, and delivery.
- Help co-ordinate and develop the use of insight to improve the way in which carry out services
- Collating and analysing the findings, identifying trends and best practice, and disseminating this throughout the organisation.
- Promote and evaluate the effectiveness of insight to support the three imperatives of National Highways.
- Assist and contribute to the development of the wider insight function across the Directorate and organisation.
- Planning and managing customer research projects and conducting data analysis
- Producing reports to allow the business to act on customer feedback
- Coordinating customer satisfaction surveys and logging outcomes
- Liaising with external survey providers
- Providing insights based on customer feedback to support business development and improve services
- Working closely with other Housing Associations to re-tender in line with new customer satisfaction legislation
Skills on Resume:
- Data Analysis (Hard Skills)
- Project Scoping (Hard Skills)
- Report Production (Hard Skills)
- Trend Identification (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Insight Utilization (Soft Skills)
- Research Coordination (Hard Skills)
- Feedback Integration (Soft Skills)
7. TPG Customer Insight Manager, Skyline Consulting, Minneapolis, MN
Job Summary:
- Conduct research within internal teams or with external partners to understand the customer and partner journeys
- Obtain insights and analyze data utilizing experience management and insights tools such as Qualtrics and Clarabridge
- Proactively find opportunities to reduce effort and increase satisfaction
- Own or be a member of initiatives delivering the voice of the customer that span across processes and products
- Collaborate across multiple teams on root cause analysis and delivering VoC insights
- Provide and present timely insights to support decision making for leadership team
- Stay on top of customer and partner preferences, technology trends, and market demands
- Make recommendations for operational improvements by analyzing quality performance
- Collaborate across TPG business units to develop predictive models, with an experience or effort lense
- Surface partner/customer challenges within the journey management process, in order to identify improvement opportunities and holistic impact
Skills on Resume:
- Research Coordination (Hard Skills)
- Data Analysis (Hard Skills)
- Insight Tools Proficiency (Hard Skills)
- VoC Initiative Management (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Trend Analysis (Hard Skills)
- Strategic Recommendations (Soft Skills)
- Predictive Modeling (Hard Skills)
8. Customer Insights Manager, Oceanic Dynamics, Miami, FL
Job Summary:
- Act as a research partner to TIER’s Public Policy team, ensuring that work is guided with consumer perspective
- Collaborate with the Consumer & Market Insights Lead to scope projects and determine priorities, using discretion to resolve problems and determine when support
- Manage a broad range of tactical and strategic research from inception and set-up through to execution, analysis, and delivery - with guidance from other team members
- Define key research initiatives and questions based on business and stakeholder needs
- Build and manage a network of reputable external research partners and help identify the best partner for each research project (e.g., craft RFPs, assess proposals)
- Lead research execution, typically managing external vendors to ensure timely and high quality delivery, but also doing hands-on research design and analysis on some projects
- Ensure research results are translated into relevant, compelling, and memorable communications that show a clear prioritisation of insights and provide actionable recommendations
- Full responsibility for the management and day to day running of the Customer Insight Community
- Develop and communicate ways of working with the broader internal business to promote value and to help keep the pipeline of research requests healthy, value adding and manageable
- Reviewing research objectives / questionnaires / discussion guides / presentations to ensure asking the right questions to the right people and communicating actionable output
- Collaborate closely with other parts of the customer insight team and other internal teams and have an appreciation for how other datasets use come together to enhance final recommendations
Skills on Resume:
- Research Partnership (Hard Skills)
- Project Scoping (Hard Skills)
- Research Management (Hard Skills)
- Network Building (Hard Skills)
- Vendor Coordination (Hard Skills)
- Insight Communication (Soft Skills)
- Cross-functional Collaboration (Soft Skills)
- Dataset Integration (Hard Skills)
9. Consumer & Customer Insights Manager, Urban Innovations, Detroit, MI
Job Summary:
- Leads the delivery all ad-hoc and continuous customer research activity across the Group, recommending appropriate methodologies and suppliers from key strategic programmes to tactical investments
- Manages the customer research workplan delivers insight that aligns to strategic pillars and is delivered within budget
- Market research techniques and manages delivery of projects either personally or via agencies
- Translate customer insights into actionable recommendations and engage stakeholders from across the business to ensure they understand and take action off the insight.
- Supports the holistic drive for greater customer centricity by shaping and championing the voice of the customer through inclusion of external and internal research and data alongside front facing Colleague insight
- Leads the research and testing of innovation pipeline / programme with the Solutions team and plays an active role in screening ideas as improvements to the customer offer across segments, channels and categories
- Manages the set up and delivery of insight from the customer panel - using a panel to support the innovation and development teams is creating customer led propositions
- Leads the development of the Brand and Ad Tracker to showcase performance against brand strategy and customer goals, and drives change to build better outcomes across key awareness and consideration goals
- Manages the market research exec
Skills on Resume:
- Research Leadership (Hard Skills)
- Budget Management (Hard Skills)
- Market Research Techniques (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Customer Centricity Advocacy (Soft Skills)
- Innovation Testing (Hard Skills)
- Insight Generation (Hard Skills)
- Brand Strategy Analysis (Hard Skills)
10. Customer Insights Manager, Terra Firma Ltd., Salt Lake City, UT
Job Summary:
- Support initiatives to benchmark and improve the Amazon experience.
- Develop program scope, manage data collection and analysis, and identify best practices
- Understand business problems across business units, geographies and product lines to create meaningful insights that help Amazon improve customer experience
- Conduct tech assessments, deep dives and research to understand technology and underlying systems.
- Collaborate with technical services to improve data collection and analysis, as well as root cause potential customer experience barriers or gaps
- Identify, track, and monitor industry/experience trends and drivers of customer satisfaction.
- Develop new tools, methodologies, and/or standards for measuring customer experience
- Work cross functionally with peers/colleagues globally to support training, best practices, and shared opportunities.
- Work with other members of Customer Insight and Marketing colleagues to ensure the loyalty program CRM strategy works within a consistent and coordinated holistic approach to all lifecycle communications across all customer touchpoints and life stages
- Utilise predictive modelling, machine learning and segmentation techniques to develop robust multi-variate solutions to understanding customer data
- Through robust analysis help improve the performance and maximise revenue/longevity/satisfaction of VIP and High Value Customer base
- Collaborate with Loyalty Proposition and Customer Insights teams to devise the most appropriate CRM strategies for customers dependent upon life stage (e.g. acquisition, nurture, next best action and retention) as well as event driven and tactical campaigns
Skills on Resume:
- Program Development (Hard Skills)
- Data Analysis (Hard Skills)
- Tech Assessment (Hard Skills)
- Trend Monitoring (Hard Skills)
- Predictive Modeling (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Insight Application (Soft Skills)
- Strategic CRM Implementation (Hard Skills)
11. Customer Insights Manager, New Age Technologies, Richmond, VA
Job Summary:
- Research macroeconomic, societal, and industry trends and study how they relate to trends on Nextdoor
- Develop dashboards, templates, and processes to surface actionable insights for Nextdoor’s customers and partners
- Communicate complex quantitative data and research results to a general audience
- Explore collaborations with new third-party partners to provide industry thought leadership
- Partner closely with cross-functional partners such across Sales, Marketing, and Product Research to define the long term strategy for Nextdoor’s public-facing insights
- Work alongside the Loyalty Proposition team to report on the ongoing management and overall health of the loyalty program against set KPIs.
- Track loyalty program spend, engagement across regions, uptake and the relevance of rewards.
- Helping to inform and deliver the loyalty strategy against commercial and customer targets
- Undertake regular relevant and actionable data analysis, including program / initiative evaluation and ROI analysis, loyalty customer profiling and opportunity scoping analysis, developing dashboards and reports, presenting key findings back to the business, interpreting the results and impact on the business, helping to shape improvements to the loyalty progra
- Own the roll-out and further development of the group-wide customer satisfaction survey.
- Interact with multiple stakeholders in 40+ countries, train on new methods and support them in gaining and using customer insights.
- Advise company business units on development and implementation of purpose-specific internal and external surveys
- Design, implement and own parts of the commercial KPI system which will enable fact-based decision making at the company
Skills on Resume:
- Trend Analysis (Hard Skills)
- Dashboard Development (Hard Skills)
- Data Communication (Hard Skills)
- Partnership Development (Soft Skills)
- Cross-functional Strategy (Soft Skills)
- KPI Management (Hard Skills)
- Stakeholder Interaction (Soft Skills)
- Survey Design (Hard Skills)
12. Customer Insights Manager, Pioneer Analytics, Albuquerque, NM
Job Summary:
- End-to-end management of key customer insights programs, including design, execution and delivery
- Development of strategic insights and management of secondary data investigations
- Project management of customer journey initiatives working closely with digital and other departments within the organization to establish and execute elements that enhance the customer experience through all points of the customer lifecycle
- Project management of Mystery Shop programs (sales and after sales)
- Innovative creation and distribution of all customer experience metrics and all available sources of information
- Analysis of data and output of insights to assist key stakeholders in enhancing the Audi customer experience
- Creation and distribution of Customer Experience metric scorecard
- Using knowledge of CRM systems and data analysis to continually evolve the capabilities of Salesforce
- Assist in building and maintaining vendor relationships
- Target customer sales/service process opportunities
- Identify gaps and provide recommendations to involved stakeholders to minimize/eliminate them
Skills on Resume:
- Program Management (Hard Skills)
- Data Analysis (Hard Skills)
- CRM Proficiency (Hard Skills)
- Insight Development (Hard Skills)
- Project Coordination (Soft Skills)
- Stakeholder Relations (Soft Skills)
- Innovative Solutions (Soft Skills)
- Vendor Relations (Soft Skills)
13. Customer Insights Manager, Future Insights LLC, Tulsa, OK
Job Summary:
- Helping to build Salesforce reporting and providing key insights to park sales teams and sales leadership team
- Designing, building and rolling out customer and owner questionnaires
- Analysing the responses gather from customers and providing insight into where can improve offer
- Work closely with other functions including the social media team and customer services to ensure gather a combined view of data and insights
- Working on projects, including customer segmentation and creating an SCV
- Proactively monitoring trends, macro insights and internal information and data to challenge and improve marketing
- Work closely with product teams to identify research questions, build a research plan that will answer them, and communicate insights clearly
- Identify the best method or mix of research methods based on research questions, timeline and resourcing
- Develop and execute research projects, including leading all project phases: methodology and study design, data gathering and manipulation, analysis, interpretation and presentation of results
- Understand different data types from different sources and perform quick but thorough data analysis in order to create insightful and actionable findings
- Run beta tests on new products or conduct behavioral research on existing products
- Coordinate with other internal research teams to get support for focus area of research (e.g. conjoint studies, behavioral research, customer surveys, etc.)
Skills on Resume:
- Salesforce Reporting (Hard Skills)
- Survey Design (Hard Skills)
- Data Analysis (Hard Skills)
- Research Methodology (Hard Skills)
- Project Management (Soft Skills)
- Trend Monitoring (Soft Skills)
- Collaborative Teamwork (Soft Skills)
- Strategic Communication (Soft Skills)
14. Customer Insights Manager, Crestpoint Solutions, Omaha, NE
Job Summary:
- Be part of the decision making through data-driven research insights
- Represent the voice of customers by conducting primary research to understand needs, motivations, gains and pains when using products
- Bring together the research output into actionable insights used by the product managers to influence feature development and the validation of new ideas.
- Employ and implement new research methods and techniques to engage with customers and allow to generate relevant insights
- Share insights within Vimcar to leverage innovation.
- Independently manage a variety of research projects that will contribute to the foundational understanding of consumer dynamics
- Utilize multiple tools to closely monitor consumer trends and competitive activity and synthesize that information into practical insights that can guide marketing and product development strategy on an ongoing basis
- Break down complex data sets across multiple studies to develop a simplistic, compelling story that drives actionable recommendations
- Develop monthly Customer Pulse report outs with key insights from multiple research inputs to share with the broader organization
- Provide recommendations to best understand customer motivations, barriers, personas, and use cases to guide product owners throughout new product and feature launches
- Create partnerships with key customer facing groups and establish closed loop feedback process
- Create engaging presentation that clearly communicate and defend complex analysis, recommendations, and alternatives
- Assist in building a true Voice of Customer program across the organization
- Managing direct report(s) including coaching and expanding research and analytics skillset, setting goals and duties, and regular meeting to prioritize, give direction, collaborate, etc.
Skills on Resume:
- Data Analysis (Hard Skills)
- Primary Research (Hard Skills)
- Consumer Trend Monitoring (Hard Skills)
- Presentation Creation (Hard Skills)
- Strategic Insight Development (Soft Skills)
- Project Management (Soft Skills)
- Cross-functional Collaboration (Soft Skills)
- Leadership and Coaching (Soft Skills)