Published: September 9, 2024 - The Senior Customer Insights Manager brings extensive experience in qualitative and quantitative research, strategic planning, and program management. Demonstrates exceptional capability in managing end-to-end research projects, deriving meaningful insights, and translating these into actionable business strategies. Possesses strong communication skills and a deep understanding of research methodologies, adept at navigating complex market scenarios and influencing cross-functional teams.
- Data Analysis
- Market Research
- Quantitative Research
- Qualitative Research
- Statistical Analysis
- Consumer Behavior Analysis
- CRM Software Proficiency
- Project Management
- Strategic Planning
- Advanced Excel.
- Leadership
- Communication
- Problem Solving
- Critical Thinking
- Adaptability
- Team Collaboration
- Decision Making
- Creativity
- Emotional Intelligence
- Persuasion.
Summary of Senior Customer Insights Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 7 years of experience
- Experience in market research or related field
- Deep knowledge of both qualitative and quantitative methodologies
- Advanced skills with analytical tools, including Excel and SPSS/SAS or other statistical package
- Experience in shopper insights and sales analytics (Nielsen, IRI), category, or merchandising management in support of a CPG or private label retail brand.
- Excellent business acumen, knowledge of retail practices and store environments
- Exceptional written and oral communication abilities
- Strong analytic skills with experience in statistical analysis
- Experience working with a sales-focused culture
2. BA in Psychology with 10 years of experience
- Experience in research (qual and quant), insights, strategic planning roles
- Program management experience and research experience
- Demonstrated ability to create and manage the end-to-end execution of research projects, generate customer and market insights, and translate insights into actionable business recommendations
- Excellent communication, presentation, and storytelling capability (both written and oral)
- Thorough knowledge of research methodologies/ practices.
- Ability to manage complex situations that involve multiple market segments/product offerings.
- Excellent interpersonal skills, ability to build, manage and influence virtual teams.
- Thorough knowledge of research methodologies/ practices.
- Both B2B and B2C experience
3. BA in Statistics with 9 years of experience
Experience in the market research field
Experience working with analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.)
Proven experience coaching others and operating as a team to drive business impact
Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)
Mastery of unique market research areas such as Marketing, In-Store Experience, Retail, etc.
Experience working in a retail environment
Strong communicator with excellent verbal and written presentation skills
Excellent influencing, consensus-building, and conflict-resolution skills.
Ability to interface effectively with all levels of management and functional disciplines.