SENIOR CUSTOMER INSIGHT ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 11, 2024 - The Senior Customer Insight Analyst boasts deep expertise in market research and marketing within the foodservice and CPG industries. Equipped with advanced Microsoft Office skills, particularly in Excel for data manipulation and PowerPoint for impactful presentations. Demonstrates robust analytical capabilities using statistical tools and methodologies, complemented by excellent communication, strategic thinking, and a proactive approach to managing complex projects and client relationships.

Essential Hard and Soft Skills for a Standout Senior Customer Insight Analyst Resume
  • Data Analysis
  • Statistical Modeling
  • Market Research
  • Excel Proficiency
  • SPSS Competence
  • SQL Knowledge
  • CRM Software Expertise
  • A/B Testing
  • Predictive Analytics
  • Data Visualization
  • Strategic Thinking
  • Communication
  • Problem Solving
  • Time Management
  • Attention to Detail
  • Leadership
  • Adaptability
  • Collaboration
  • Project Management
  • Client Relations

Summary of Senior Customer Insight Analyst Knowledge and Qualifications on Resume

1. BA in Advertising with 4 years of Experience

  • Thrives in a hands-on, dynamic, agile environment.
  • Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
  • Demonstrates empathy and patience and adapts style to audience.
  • Attention to details and able to grasp the big picture.
  • Adept at presenting complex findings in an easy to understand and actionable way.
  • Research experience in qualitative and quantitative custom research (Market Research Position).
  • Exposure to the CPG industry 
  • Training and experience in moderating focus groups and one-on-one interviewing
  • Good client service skills and able to communicate and write effectively in English and Cantonese
  • Proficient user of SQL and Excel, other tools will be taught

2. BA in Marketing with 3 years of Experience

  • Experience in market research, marketing, or product management
  • Knowledge of foodservice or restaurant industry, CPG experience
  • High proficiency with Microsoft Word and PowerPoint with strong charting and typing skills
  • High proficiency with Excel - pivot tables, conditional formatting, v-lookups, and filters
  • Proficiency with statistics, research methodology, and data analysis (e.g., SPSS or cross tab)
  • High internal client service orientation and ability to collaborate with colleagues
  • Excellent communication and writing skills
  • Strong time management skills with the ability to juggle multiple projects and priorities
  • Must have attention to detail and be highly organized
  • Self-starter with curiosity to learn, an innovative worker, and a strategic thinker

3. BA in Statistics with 5 years of Experience

  • Experience in marketing research. 
  • Significant experience in the analysis of data from IRI, Nielsen, or other syndicated data providers 
  • Ability to demonstrate professional oral and written communication skills.
  • Working knowledge of Microsoft Excel and Power Point.
  • Working knowledge of marketing best practices.
  • Ability to analyze and evaluate data.
  • Ability to synthesize disparate information sources into cohesive recommendations.
  • Excellent analytical, and coordination skills
  • Proactive and strive for excellence and a good team player
  • Proficient in Google Spreadsheet & Slides
Relevant Information
Senior Customer Experience Manager Skills, Experience, and Job Requirements
Senior Customer Experience Specialist Skills, Experience, and Job Requirements