Job Summary: 

• Consumer panel data provides insights into household purchase behavior, where consumers shop, what buy and demographics. 
• Help solve clients’ most pressing business questions by scoping, organizing, tracking and interpreting panel data. 
• Responsibilities include creating custom report specs and preparing inputs for processing
• Developing a mastery of panel metrics and SPINS’ proprietary tools
• Analyzing data for completeness and accuracy, interpreting the results and providing written summary of the recommendation
• Preparing reports by collecting, analyzing and effectively visualizing data in PowerPoint
• Identifying inconsistency in data patterns, reviewing and addressing any anomalies, cross referencing multiple systems to validate and document data.
• Understand, develop, prioritise and document marketing hypothesis for testing.
• Analyse and interpret data from differing customer segments.
• Design and manage the execution of robust test framework for customer audiences across channels.
• Maximising the opportunity to share knowledge, collaborate on campaigns and work towards the same customer goals.

Skills on Resume:

• Data Analysis (Hard Skills)  
• Report Development (Hard Skills)  
• Data Visualization (Hard Skills)  
• Problem Solving (Soft Skills)  
• Data Accuracy Verification (Hard Skills)  
• Hypothesis Testing (Hard Skills)  
• Collaboration (Soft Skills)  
• Strategic Communication (Soft Skills)

Job Summary: 

• Gather and synthesize data to draw insights from multiple audience measurement tools (e.g. TV, Radio, Print, Digital, Social Media etc.) and secondary sources
• Deliver meaningful insights, analysis and recommendations to drive advertising sales with data-enriched integrated advertising solutions
• Craft actionable sales kits/materials to enhance sales proposals cum execute media campaign performance reports
• Translate relevant digital campaign metrics and analytics into insights and action plans to drive transmedia buys
• Provide insights and analysis on content and market segments to track performance, identify opportunities and threats for content and product strategy planning
• Ensure timely delivery and accurate research deliverables to stakeholders
• Involve in research training sessions to enrich and enhance knowledge of Mediacorp staff
• Manage cross channel campaign/programme customer selections.
• Design customer objectives per segment.
• Work with marketing and e-com teams to design and execute objectives and plans.
• Advise adaptations based on learnings taken from data.

Skills on Resume: 

• Data Synthesis (Hard Skills)  
• Insight Delivery (Hard Skills)  
• Sales Material Development (Hard Skills)  
• Performance Analysis (Hard Skills)  
• Stakeholder Communication (Soft Skills)  
• Training Development (Soft Skills)  
• Strategic Planning (Soft Skills)  
• Cross-functional Collaboration (Soft Skills)

Job Summary: 

• Provide honest and robust analysis and insight to help improve understanding of customers and trends in customer base and wider market.
• Act as point person for designated areas of the business, building knowledge of business needs and processes to ensure that insight and solutions support these.
• Develop automated reporting solutions to give stakeholders access to the data that need in an efficient and scalable manner.
• Learn about new tools and technologies and how may benefit SAGE, making recommendations and developing use of these where applicable.
• Promote best practices in data analysis across the marketing department and wider business.
• Drive customer-centric marketing practices through collaborating with stakeholders and supporting the development and measurement of customer-centric KPIs.
• Drawing insights from data using SQL for manipulation, extraction and analysis to help understand the customer base and business problems
• Working closely with advanced analysts including data scientists to help predict customer behaviour to optimise customer targeting strategies
• Explaining actionable insights back to key stakeholders from both a technical and a non-technical background
• Conducting analysis on the customer journey from acquisition through to retention
• Conducting channel analysis to identify what channels customers are coming from to efficiently attribute marketing spend
• Identifying common customer characteristics who are likely to churn to prevent this from occurring

Skills on Resume: 

• Data Analysis (Hard Skills)  
• SQL Proficiency (Hard Skills)  
• Automated Reporting (Hard Skills)  
• Stakeholder Management (Soft Skills)  
• Trend Analysis (Hard Skills)  
• Collaboration (Soft Skills)  
• Strategic Recommendations (Soft Skills)  
• Customer Insight Development (Hard Skills)

Job Summary: 

• Identify key touchpoints in a customer’s interaction with brand, products and services, which may help to identify triggers for churn, drop offs in transactions and adverse customer experiences.
• Work with large and complex data sets to solve a wide array of challenging business problems, using the most appropriate statistical and analytical techniques.
• Design, develop and deliver data science solutions from roadmap development to implementation, working across a variety of sources in order to better inform business decision making. 
• Drive product cross sell and increase engagement throughout the customer lifecycle.
• Ensure any statistical models built are robust, statistically sound and fully productionable.
• Continuously seek to improve data quality, capture and understanding, collaborate with Data Management to ensure the data warehouse is fit for purpose.
• Drive the application of appropriate tests, utilising suitable tracking and KPI measurement methodology to continually learn and improve understanding of the customer.
• Work In partnership with Insight colleagues to ensure deploy a holistic approach to lifecycle communications throughout all customer touchpoints and life-stages.
• Collaborate with Risk and Compliance stakeholders to ensure the business adopts an insight-driven approach to the risk reward trade-off, when implementing customer strategy.
• Work with the Account Management team to ensure a merchant focus is applied to insight. 

Skills on Resume: 

• Data Analysis (Hard Skills)  
• Statistical Modeling (Hard Skills)  
• Data Science (Hard Skills)  
• KPI Development (Hard Skills)  
• Problem Solving (Soft Skills)  
• Collaboration (Soft Skills)  
• Strategic Thinking (Soft Skills)  
• Communication (Soft Skills)