Job Summary:

• Manage customer databases, segmentation and data protection preferences ensuring GDPR compliance
• Develop leads, build email file and convert prospects into customers
• Develop SMS and retargeting campaigns
• Ensures all communications with the customer or prospect use optimal marketing messages and branding, to increase engagement, encourage repeat business, develop brand loyalty, and ultimately drive revenue
• Creating an effective customer journey
• Constantly test and monitor CRM campaigns to improve KPIs.
• Work with designers and copywriters to produce marketing collateral for campaigns, ensuring that brand and tone are consistent and effective.
• Works with other departments to develop campaigns based on business needs, i.e. driving sales, promoting new products, etc
• Supports broader team on CRM strategy, and CRM reporting

Skills on Resume: 

• Database Management (Hard Skills)
• Lead Generation (Hard Skills)
• Campaign Development (Hard Skills)
• Customer Engagement (Hard Skills)
• Journey Mapping (Hard Skills)
• Performance Monitoring (Hard Skills)
• Collaboration Skills (Soft Skills)
• CRM Strategy Support (Hard Skills)

Job Summary:

• Devise and deliver an ongoing program of communications for the customer base across Email, App, and Social 
• Scope, build and deploy campaigns, in Salesforce Marketing Cloud across Email, Push and SMS, working closely with internal and external stakeholders to scope out data and content requirements  
• Help achieve Email channel commercial targets by driving repeat job posts from Homeowners, and lead purchases from trade customers 
• Help drive the overall engagement and retention strategy for all owned and earned channels 
• Support the Senior CRM Manager and CRM Architect to develop the entire CRM communication strategy to help nurture and retain homeowner and tradesperson base including Welcome, Lead Alerts, Job Posts, Reactivation, Renewal, Reviews, plus regular newsletters and ad-hoc seasonal campaigns  
• Recommend exciting new ways to reach and engage the base, developing test strategies around those opportunities 
• Help to deliver a test plan for iterative improvements and new initiatives, constantly improving in areas where performance needs to meet commercial objectives  
• Work with stakeholders across the business to ensure a consistent customer experience including Marketing, Product, Sales, Operations, Finance, third-party suppliers  

Skills on Resume: 

• Communication Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Salesforce Marketing Cloud Proficiency (Hard Skills)
• Engagement Optimization (Hard Skills)
• CRM Strategy Development (Hard Skills)
• Testing and Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Experience Consistency (Hard Skills)

Job Summary:

• Plan, build and deliver data-driven, customer-focused email campaigns to onboard and retain customers
• Own the newsletter which is currently the 2nd biggest revenue driver
• Business operating in 4 markets- roadmap, testing, delivery, reporting, and optimization (supported by a team of talented copywriters and translators)
• Ownership of the email platform
• Drive forward and optimize the CRM program within newer markets that currently have basic CRM communications in place
• On-going optimization of all customer comms using various testing techniques
• Manage and develop the referral program
• Test new communication channels - SMS, web notifications, direct mail, in-the-box
• Unlock new opportunities with customers that will deliver against Retention KPIs
• Manage and develop a referral program
• Collaborate with Brand, Analytics, Tech, Acquisition and Customer Service teams to drive success

Skills on Resume: 

• Email Campaign Management (Hard Skills)
• CRM Optimization (Hard Skills)
• Data Analysis (Hard Skills)
• Testing and Experimentation (Hard Skills)
• Referral Program Development (Hard Skills)
• Cross-Channel Communication (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Market Expansion Strategy (Hard Skills)