Job Summary: 

• Act as a Director for the various CRM Teams
• Analysing data to inform business development and campaigns
• Driving and owning CRM initiatives and overseeing execution of projects
• Performing end-to-end monitoring of projects execution & performance.
• Assist in prioritizing projects to ensure business critical deadlines are always met as a priority.
• Planning and delivering CRM strategies across the board, encouraging customer retention, customer loyalty, customer satisfaction and overall brands reputation.
• Plan and ensure CRM campaigns’ consistency, attractiveness, cost efficiency and alignment across company’s goals.
• Monitoring and maximizing customer lifetime value strategies, ensuring maximum profitability.
• Acting as a liaison between the R&D, BI and CRM teams to identify consumer pain points to be alleviated. 
• Working closely with the R&D, BI and Marketing teams to manage CRM systems and data warehousing
• Partnering with different stakeholders to keep them informed about upcoming management initiatives.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Data Analysis (Hard Skills)
• CRM Management (Hard Skills)
• Project Monitoring (Hard Skills)
• Strategic Prioritization (Soft Skills)
• CRM Strategy Planning (Hard Skills)
• Value Optimization (Hard Skills)
• Cross-departmental Collaboration (Soft Skills)

Job Summary: 

• Build a strategy for customer retention, engagement, and loyalty and develop reporting of customer data and engagement metrics.
• Build bottoms-up financial targets that roll into larger demand and acquisition targets
• Ability to leverage customer data to build sophisticated and nuanced segmentation/targeting strategies across owned channels to ensure communications are relevant to the customer’s lifecycle
• Identify opportunities to build LTV
• Track the weekly performance of email and SMS KPI’s against the weekly and monthly targets and communicate the performance of emails to internal stakeholders.
• Develop a regular and meaningful testing strategy to strengthen creative, sends, messaging, targeting, and other tactics
• Run regular workshops with brand creative team to educate them on best email practices (optimizing email for mobile, learnings from tests, etc)
• Partner regularly with the Data Analytics team to develop a deep understanding of customer base
• Identify new opportunities with Product leads to enhance site experience and capture more emails and SMS sign-ups
• Develop an opt-out / down and preference center to determine best communication practices for subscribers
• Partner closely with acquisition to develop continuity between acquisition funnel and repeat funnel

Skills on Resume:

• Strategy Development (Hard Skills)
• Financial Forecasting (Hard Skills)
• Data Segmentation (Hard Skills)
• Performance Tracking (Hard Skills)
• Testing Strategy (Hard Skills)
• Workshop Facilitation (Soft Skills)
• Data Analysis (Hard Skills)
• Cross-functional Partnership (Soft Skills)

Job Summary: 

• Develop a new refer a friend or loyalty program for the business
• Develop, map, and execute the lead, member, and retail customer life cycle and develop the global CRM strategy across all touchpoints, including segmented lists, campaigns, and offers, developing loyalty incentives, and programming key membership touchpoints.
• Partner with Finance to drive annual customer KPI’s including Lead to Member Conversion, Repeat Purchase, and LTV goals.
• Develop strategies and continuously test into increasing customer LTV and minimizing customer churn.
• Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and consistently share results.
• Partner with Acquisition and Marketing teams on the customer life cycle, to drive customer acquisition, repeat purchase rates, and VIP membership enrollment.
• Co-Own the marketing/CRM calendar with strong telling that maps back to the marketing, CRM & merchandising initiatives.
• Collaborate with the Marketing team to align key monthly and seasonal messages and with Merchandising to support product plans in order to provide a cohesive customer experience
• Oversee formal performance recap process, ensuring optimization of marketing spend and driving continual improvement on key performance metrics including open rate, lead conversion, sales, profitability, retention, frequency, response, etc.
• Partner with Analytics team to ensure have the necessary information to provide results to the CRM team, design strategic tests and learn plans and develop new predictive models to enhance success.
• Maintaining and improving consumers lifecycle processes and accuracy

Skills on Resume: 

• CRM Strategy (Hard Skills)
• Loyalty Programs (Hard Skills)
• KPI Management (Hard Skills)
• Customer Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Cross-functional Teamwork (Soft Skills)
• Marketing Integration (Hard Skills)
• Predictive Modeling (Hard Skills)

Job Summary: 

• Overall strategic direction of “Customer” on Toyota, Talk Talk, Mars and at the wider agency helping T&P grow this capability
• Oversight of emerging Customer Experience capability including managing a CX Director and UX specialist
• Oversight of Customer on Talk Talk and Mars, supported by experience customer strategists
• On occasion, represent ‘Customer’ on new biz pitches and agency initiative
• Develop an understanding of the Toyota culture, organization and business priorities in order to help increase the prominence and power of customer marketing
• Helping set a roadmap for Customer for Toyota, reporting progress to senior management on a bi-monthly and quarterly basis
• With the support of a Senior Data Strategist and Senior Customer Strategist respond to both Integrated marketing communications briefs and specific Marketing automation briefs for Toyota and Toyota GB
• Develop a sufficient understanding of Toyota’s current data and tech capability (including an understanding of the capabilities of Salesforce Marketing Cloud) to help the client close the gap between current and potential
• Lead a ‘Centre of Excellence’ in Marketing Automation for Toyota to gain insight into best practice from leading markets
• Oversee a series of Masterclasses cascading best practice across all markets
• Lead a workstream to measure the performance of centrally driven marketing automation activity, with a view to continuous improvement
• Work closely with WPP partners in pilot products that push the boundaries of data-driven marketing and help make the case for greater transformation in this area (delivered by WPP agencies)
• Work closely with the client to help them communicate the value of this area of marketing internally and push for organizational change to deliver
• Respond to ad hoc client requests to support the client with internal communications

Skills on Resume:

• Strategic Planning (Hard Skills)
• Customer Experience Management (Hard Skills)
• Leadership and Team Management (Soft Skills)
• Pitch and Presentation Skills (Soft Skills)
• Industry and Cultural Insight (Soft Skills)
• Data Analysis and Strategy (Hard Skills)
• Marketing Automation Expertise (Hard Skills)
• Stakeholder Communication (Soft Skills)

Job Summary: 

• Delivering CRM strategies, Increasing/maximizing players retention, loyalty, and LTV.
• Ensuring the database is segmented effectively for targeted marketing and product/game activities.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company.
• Player Journey Mapping - Analyzing touchpoints within the game and capitalizing on product/game commercial opportunities.
• Email Marketing, Newsletters and Trigger marketing
• Constantly optimizing CRM journeys to identify future opportunities for growth.
• Consult and support the games studios with any Marketing/CRM/Social Media requirements or questions, to provide best-in-class service to internal customers
• Responsible for the successful implementation, management and day-to-day operation of the CRM activities and automation systems
• Monitoring results, reacting accordingly, and analyzing them, all while working closely with the studio, product marketing team, creative team, operations team, product owners and BA team.
• Drive to own and execute projects together with ambitious teams.
• Hands-on, proactive, and ready perform other tasks 

Skills on Resume: 

• CRM Strategy Implementation (Hard Skills)
• Database Segmentation (Hard Skills)
• A/B Testing (Hard Skills)
• Customer Journey Mapping (Hard Skills)
• Email Marketing (Hard Skills)
• Cross-functional Support (Soft Skills)
• Project Management (Soft Skills)
• Proactivity and Initiative (Soft Skills)

Job Summary: 

• Develop and build scalable, automated engagement programs leveraging email, SMS and direct mail
• Own key metrics around conversions, downstream engagement, deliverability and quality monitoring
• Work cross-functionally with leaders on product, engineering and analytics to unlock new, more sophisticated strategies for growth.
• Continuously analyze, scrutinize, and test to drive results including messaging, segmentation and creative testing
• Ownership of email calendar, testing roadmap and iterative process
• Own email creative/development pipeline and maintain best practices with email design
• Lead the operational, technical, and financial performance of CRM programs.
• Lead business development for large CRM implementations.
• Drive system and business transformations at Clients.
• Serve as PMO lead with the primary responsibility for risk mitigation and release planning efforts.
• Manage client relationships at key accounts across all Eventus business lines.

Skills on Resume:

• Data Analysis (Hard Skills)
• Project Management (Soft Skills)
• Risk Management (Soft Skills)
• Relationship Management (Soft Skills)
• Email Marketing (Hard Skills)
• Business Development (Soft Skills)
• Technical Skills in CRM Systems (Hard Skills)
• Cross-functional Leadership (Soft Skills)

Job Summary: 

• Create CRM strategy across retail and e-commerce. 
• Create weekly and monthly customer reports to help measure success of strategy and give insight into customers. 
• Create clienteling strategy and partner with store to create tools to enable additional high-touch opportunities.
• Manage CRM data architecture and partner cross-functionally with Retail, Digital Marketing and Ecommerce teams to build, maintain and optimize all CRM data pipelines. 
• Continuously monitor CRM data hygiene inputs from data warehouse/data sharing tools and outputs to end users, ensuring fluctuations do not fall outside of standard deviations.
• Own data activation roadmap and requirements to advance real-time, cross-channel and personalization use-cases.
• Support team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns.
• Employ data-driven insights and an iterative approach to optimize campaign builds, content modules, segmentation and testing constructs.
• Work cross functionally with all DTC partners to develop an in-depth understanding of the customer journey at Veronica Beard and identify churn behaviors that allow to implement strategies to maximize customer retention
• Provide Sr. Leadership Team & DTC business partners with insights on the health of customer base by using advanced analytical techniques and making recommendations for optimizations to assist with revenue and conversion goals.

Skills on Resume: 

• CRM Strategy Development (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Clienteling Strategy Development (Soft Skills)
• CRM Data Architecture Management (Hard Skills)
• Data Hygiene Monitoring (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Advanced Analytics (Hard Skills)
• Strategic Communication (Soft Skills)