Job Summary:

• Responsible for weekly BAU emails
• Working with the CRM manager and key stakeholders to ensure a balance of brand story telling and trade-driven commercial messages
• Briefing creative, building and scheduling as well as carry out a test and learn approach to maximise engagement and revenue
• Oversee the implementation and running of Automated emails
• Build journeys in line with strategic objectives set by the CRM manager across customer journeys from welcome journeys to abandon checkout and post-purchase
• Regular testing and optimization to maximize engagement and revenue
• Supporting on send plan
• Assisting with audience segmentation based on customer behavior to enhance and personalize the customer experience, as well as maximize retention
• Monitor loyalty programs and execute initiatives to drive retention
• Support CRM Manager with supplier relationships, helping to coordinate where needed on key projects
• Assist with weekly and monthly reporting and monitor competitor analysis, sign-ups, email performance, etc.

Skills on Resume: 

• Email Marketing Strategy (Hard Skills)
• Creative Briefing (Soft Skills)
• CRM Software Proficiency (Hard Skills)
• Data Analysis (Hard Skills)
• Project Management (Soft Skills)
• Audience Segmentation (Hard Skills)
• Loyalty Program Management (Hard Skills)
• Reporting (Hard Skills)

Job Summary:

• Work closely with all departments to ensure the CRM works effectively for all aspects of the company, ensuring the right user receives the right message at the right time from the right channel.
• Design, implement & optimize (A/B test) engaging and innovative conversion and reactivation CRM campaigns across direct channels, ensuring the right user receives the right message at the right time from the right channel.
• Support in developing and implementing digital marketing and thematic campaigns to support e-commerce business goals and development
• Understand e-commerce competitiveness and customer behavior in respective markets via data analytics to maximize digital marketing efficiency
• Responsible for customer database management, delivering report analysis on a regular basis on digital marketing performance results, customer segmentation and online purchase behavior to support e-commerce digital marketing strategy and CRM enhancement
• Support in execution and end-to-end logistics of various digital CRM plans and programs by coordinating with internal departments on digital marketing communication composition such as eDM, SMS, social media communication, etc.
• Support the CRM Lead with weekly campaign reporting and analysis, confidently dissecting the data, and providing recommendations and key takeaways.
• Work closely together with the rest of the CRM team to manage workload, review processes and support on new and exciting projects.
• Develop and maintain a good relationship with core stakeholders (i.e. Promotions, Insights, Legal & Compliance).
• Use the data, analysis and recommendations provided by the Insights team to continuously optimise future campaigns.

Skills on Resume: 

• CRM Effectiveness (Hard Skills)
• A/B Testing (Hard Skills)
• Digital Marketing (Hard Skills)
• Data Analytics (Hard Skills)
• Database Management (Hard Skills)
• Cross-Department Coordination (Soft Skills)
• Campaign Reporting (Hard Skills)
• Stakeholder Management (Soft Skills)

Job Summary:

• Responsible for the delivery of BAU email, push and in-app communications across Marketing and Growth teams.
• Creation of email tests and audience segmentation via tools such as Looker, Mixpanel and Hubspot
• Catalog/report on BAU subject line testing in a structured and methodical manner
• Implement and report on AB campaign testing, ensuring tests are carried out in a measured way to ensure significance and fairness
• Advocate a customer-centric mindset across the business
• Work closely with the marketing and design teams to ensure briefs are submitted and completed
• Work closely with the product team to produce new educational content for future emails
• Work with the Senior CRM Manager to implement and optimize lifecycle marketing campaigns and workflows
• Develop initiatives to create personalized customer experiences across the customer funnel
• Support CRM customer retention campaigns focused on goals such as feature activation, engagement, retention and churn mitigation.
• Increase levels of engagement amongst existing subscribers including behaviourally-triggered CRM campaigns and customer journeys.

Skills on Resume: 

• BAU Communication Delivery (Hard Skills)
• Audience Segmentation (Hard Skills)
• Subject Line Testing (Hard Skills)
• A/B Campaign Testing (Hard Skills)
• Customer-Centric Mindset (Soft Skills)
• Collaboration with Teams (Soft Skills)
• Content Production (Hard Skills)
• Personalization Initiatives (Hard Skills)

Job Summary:

• Co-create CRM strategies in Decathlon Turkey
• Define the CRM priorities in order to implement new strategies for CRM
• Manage CRM-related fields with related teams
• Plan and deliver strategies across the organization with a view to retaining existing customers, increasing brand loyalty, and expanding the company brand
• Analyze customers to offer suitable products and services and analyze the needs 
• Manage CRM clusters such as running the operational CRM, BUILD the analytical CRM and exploring collaborative CRM
• Decide on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel
• Plan with direct marketing responsible, tactical customer lifecycle marketing campaigns via email marketing following the completion of a full customer segmentation analysis. 
• Implement CLV strategy with the data team 
• Work closely with DATA, ecommerce and store teams
• Work closely with other specialists and developers to integrate new tools and manage user databases, enabling a unified customer journey.
• Manage copy and translations.
• Create reports containing a robust description of activities, suitable advice, actionable recommendations and a clear summary of performance against KPIs and metrics.

Skills on Resume: 

• CRM Strategy (Hard Skills)
• CRM Prioritization (Hard Skills)
• Team Coordination (Soft Skills)
• Customer Retention (Hard Skills)
• Needs Analysis (Hard Skills)
• CRM Management (Hard Skills)
• Lifecycle Marketing (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary:

• Deploying and managing email marketing campaigns including weekly sends, automated sends and strategic campaigns that all contribute to the targeted session, revenue and conversion figures.
• Managing database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed.
• Ensuring the database is growing according to the target and that appropriate activity is in place to constantly increase the database.
• Reviewing and learning from database growth activity to analyse results in order to constantly learn, test, improve and learn.
• Gaining a detailed understanding of the JD Sports customer lifecycle to implement regular testing in order to optimise communications across all channels and at all touch points of the customer lifecycle.
• Defining, proposing and implementing segmented and promotional email and app communication plans in line with trade, brand campaigns, JD campaigns and market-relevant messages.
• Assist with the implementation of new business tools in order to develop the CRM output and return.
• Suggesting, testing and implementing measures to successfully reactivate lapsed and dormant customers across both email and app.
• Working with the market multichannel team, merchandising teams and brand teams to plan promotional email and app campaigns promoting key product areas and brand messages.
• Continued analysis and measurement of email and app performance and benchmarking against market competitors and leading retailers to define market trends, customer behavior and industry best practices.
• Develop a full testing plan for across the entire email funnel in order to derive improvements for each stage of the journey to improve performance across all CRM KPIs.
• Manage 3rd party review services including Feefo and Trust Pilot to derive meaningful actions that aim to improve the customer experience and remove any customer pain points.

Skills on Resume: 

• Email Management (Hard Skills)
• Database Health (Hard Skills)
• Database Growth (Hard Skills)
• Data Analysis (Hard Skills)
• Customer Lifecycle (Hard Skills)
• Segmentation Planning (Hard Skills)
• Tool Implementation (Hard Skills)
• Performance Measurement (Hard Skills)

Job Summary:

• Responsible for coordinating in a multi-channel and multi-vertical environment across multiple brands, handling both automated player lifecycle programs and all ad hoc communications on a global and local level
• In partnership with the Head of Lifecycle Management and other key stakeholders, develop multichannel contact strategies, lifecycle marketing plans, and tactical plans guiding campaign execution
• Messaging frameworks, segmentation and targeting, behavioral triggers, test planning and learning agendas to drive business growth.
• Analyse and interpret the performance of marketing programs to identify key opportunities for improvement
• Use internal data, research, industry insights, and a variety of quantitative tools at disposal to become intimate with and advocate for players.
• Support in the creation of the brand's email communications, across the full customer lifecycle with ongoing optimization.
• Support in the management of CRM workflows and triggers in marketing automation platform, considering both digital (ECRM) and offline communication channels including direct mail and outbound call trigger
• Producing wider customer communications to ensure customers remain updated and are able to understand the latest travel requirements
• Build on existing and introduce new loyalty programs including “surprise and delight” activities for priority clients
• Producing weekly and monthly reports for senior leadership, with clear actionable takeaways or recommendations for new communications/content
• Manage the weekly app communication plan to ensure the notifications effectively drive traffic, convert and feature relevant messages that support trade, brand and marketing initiatives.

Skills on Resume: 

• Multi-Channel Coordination (Soft Skills)
• Lifecycle Marketing (Hard Skills)
• Messaging Frameworks (Hard Skills)
• Performance Analysis (Hard Skills)
• Data Insights (Hard Skills)
• Email Creation (Hard Skills)
• CRM Management (Hard Skills)
• Reporting (Hard Skills)

Job Summary:

• Liaise between the clients and the CRM designers
• Build email campaigns within 3rd party ESP (Responsys)
• Monitor and report on email performance to clients
• Run analysis on email performance and provide clients with recommendations based on these results
• Develop relationships with FPS clients
• Launch new automated personalized CRM campaigns, working with BI, Data Science and Product teams on data requirements
• Work together with the FPS product team based in Portugal to determine and prioritize the CRM tech development roadmap
• Forecast and monitor revenue through new tech developments
• Work together with the tech teams to implement new programmes and technical solutions (e.g. retargeting campaigns)
• Educate the CRM team and implement processes related to new tech developments
• Manage the fascia’s NPS surveys & strive to achieve a higher score each week including the monitoring and setting up of feedback requests to and from NPS respondents
• Constantly stay up to date with new technology, competitor initiates and JD performance in order to highlight potential opportunities within CRM.

Skills on Resume: 

• Client Liaison (Soft Skills)
• Email Campaign Management (Hard Skills)
• Performance Monitoring (Hard Skills)
• Data Analysis (Hard Skills)
• Relationship Development (Soft Skills)
• Automated Campaign Launch (Hard Skills)
• Technical Roadmap Prioritization (Hard Skills)
• NPS Management (Hard Skills)

Job Summary:

• Review the setup and categorization of triggered comms and make improvements
• Produce regular reporting and monitoring of trigger comms to ensure all comms are sending with no errors
• Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
• Work with the Analytics team on gaining insights beyond open and click e.g. link to segmentation
• Manage any errors or changes with the IT team
• Review the creative to ensure designs are consistent and on-brand
• Set up new lifecycle email programs to maximize customer retention and reduce churn.
• Manage promotional emails, from content planning to creation, testing, on-time deployment and analysis
• Build emails using simple drag-and-drop email editor tool
• Manage all CRM campaigns and set up relevant CRM campaigns
• Manage all reports relating to promotional comms and CRM activity to determine effectiveness - open, click, opt-outs, sessions, revenue etc.
• Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance

Skills on Resume: 

• Communication Review (Hard Skills)
• Reporting and Monitoring (Hard Skills)
• Performance Benchmarking (Hard Skills)
• Data Insights Collaboration (Hard Skills)
• Creative Review (Hard Skills)
• Lifecycle Program Setup (Hard Skills)
• Email Management (Hard Skills)
• CRM Campaign Management (Hard Skills)

Job Summary:

• Support the CRM Manager on the building of camp aigns that deliver a customer-centric CRM strategy
• Delivering accurate, timely and relevant communications, applying a multi-channel approach to all customer initiatives and segments
• Specific ownership of marketing automation in particular transactional messaging,  ensuring they are current in content, optimised to continuously improve performance
• Work closely with colleagues across the Digital Marketing team and the business (specifically trade, brand, store) ensuring all necessary levers are being pulled to meet customer objectives
• Ensuring the integrity of data sources being generated
• Support the CRM team with the growth of the customer database and help develop programs to nurture each segment
• Specifically through continuously developing knowledge of Sales Force Marketing Cloud, building email solutions such as automated journeys, dynamic content and personalization via the use of SQL and Ampscript.
• Be proactive and will help optimize all CRM processes
• Ensure all campaigns deployed are accurate, compelling and without errors.
• Weekly reporting such as both at the campaign and customer level
• Continuously make recommendations on optimization and implement learnings to improve CLTV.
• Run an active test and learn program and maximise the potential of the Marketing Technology stack

Skills on Resume: 

• Campaign Support (Soft Skills)
• Multi-Channel Communication (Hard Skills)
• Marketing Automation (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Data Integrity (Hard Skills)
• Customer Database Growth (Hard Skills)
• SalesForce Marketing Cloud (Hard Skills)
• Reporting and Optimization (Hard Skills)

Job Summary:

• Managing CRM campaigns from the planning stage up until execution and then reporting.
• Managing content creation with the help of the creative department.
• Ensuring the Betway website is up to date across all platforms (mobile & desktop).
• Troubleshooting issues raised by customers.
• Making the most of a range of communication tools – email, SMS, push notification, in-app messaging etc.
• Reviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance.
• Scheduling the campaign calendar(s) with stakeholders in the same regional team.
• Profiling customers to create specific segments and offers.
• Ensuring the Mexico CRM team as a whole is making the most of the personalization tools we have.
• Continual tests to optimize all campaigns.
• Analyse, monitor and test push notification and message center results from send times, message formats and segments to ensure constant improvement is made to the communication plan.
• Create and implement an app download plan to reach targeted app downloads each week.
• Understand in detail effective mechanisms, channels, advertising and initiatives that can be used to increase the visibility of the app to drive downloads and usage amongst the target JD consumer.

Skills on Resume: 

• CRM Campaign Management (Hard Skills)
• Content Creation Coordination (Soft Skills)
• Website Maintenance (Hard Skills)
• Customer Troubleshooting (Soft Skills)
• Multi-Channel Communication (Hard Skills)
• Campaign Analysis (Hard Skills)
• Customer Segmentation (Hard Skills)
• Personalization Optimization (Hard Skills)

Job Summary:

• Constantly improve and develop customer experience and communication - based on data, insights, sales performance and a never-ending drive to exceed customer’s expectations.
• Set annual CRM strategic and operational targets together with the Global CRM team, such as recruitment, member share, member frequency, member CLV and performance targets for activities and communication performance among others.
• Track and monitor performance vs targets during the year and proactively suggest activities and way of working in order to meet these.
• Plan and execute the local annual CRM activity plan, aligning with the global CRM plan and according to the global commercial execution plan.
• Coordinate all aspects with relevant departments, such as Customer  Service, Merchandising, Ecommerce and Retail among others.
• Collaborate with global and local teams in the execution of miscommunication, ensuring the overall GANT brand platform, as well as the CRM visual and tonality guidelines, are adhered to.
• Produce, implement and execute CRM activities in CRM tool, Salesforce, Marketing Cloud
• Evaluate KPI’s towards targets for the activities and suggest improvements.
• Identify and define new target groups within the database and set communication strategies to increase engagement and sales for these groups.
• Be a key player in driving new CRM collaboration, and partnerships and plan consumer events
• Review and translate GANT Academy training material for instore staff and suggest new additional training material 

Skills on Resume: 

• Customer Experience Improvement (Hard Skills)
• Target Setting (Hard Skills)
• Performance Tracking (Hard Skills)
• Activity Planning (Hard Skills)
• Department Coordination (Soft Skills)
• Omni-Channel Execution (Soft Skills)
• Salesforce Proficiency (Hard Skills)
• Target Group Identification (Hard Skills)

Job Summary:

• Research local trends, customer behavior and new local opportunities
• Ensure industry best practice is adopted and seek new ways to optimize communication by monitoring trends and competition
• Plan and set up communication including customer segmentation, dynamic content, and data-driven journeys in the marketing automation tool Marketing Cloud based on global CRM guidelines.
• Assist the development, update and activate all Lifecycle emails
• Plan and execute omni-channel campaigns for web, email, mobile and social.
• Monitor and track campaign performance and suggest improvements
• Identify new opportunities to grow our customer base, including online and offline channels.
• Identify potential new development and business requirements needed for the Nordics and give input to the Global CRM roadmap prioritization.
• Support in testing and release of new functionality and tools.
• Support in sharing valuable customer insights internally Ensure local consumer data is managed in compliance with regulations, in cooperation with the Global CRM team
• Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
• Work closely with the wider marketing teams to coordinate promotional messaging across the business.
• Review, map and improve customer journeys across purchasing, claims, refunds, rebooks underpayments, live chat etc. 

Skills on Resume: 

• Trend Research (Hard Skills)
• Best Practice Optimization (Hard Skills)
• Communication Planning (Hard Skills)
• Omni-Channel Campaign Execution (Hard Skills)
• Campaign Performance Monitoring (Hard Skills)
• Customer Base Growth (Hard Skills)
• Compliance Management (Hard Skills)
• Customer Journey Mapping (Hard Skills)

Job Summary:

• Defines CRM roadmap to support brand equity and growth
• Partners with brands, DCM and Retail & Commercial teams to define the consumer journey (triggers definition, marketing pressure, relational program, loyalty program,…)
• Establishes key KPIs to measure success, and customer lifetime value, improve retention rate and campaign ROI and drive best-in-class analysis
• Manage, design and coordinate campaign and communication operation
• Find, identify and decide the best set of customers for smart campaign targeting
• Coordinate daily communication plan of campaigns by channels (Push Notification, SMS, Email and inbound channels, etc.)
• Partners with CI team to gather, analyze and present complex datasets across various platforms to provide key insights on consumer preference, define optimal consumer segments, campaign performance and market competition
• Analyze and learn from data, always improve campaign results
• Act as a key interface between the affiliate brand teams and the regional CRM / CI team to implement Global / Regional CRM / CI strategy in the affiliate
• Share DCM and the Retail&CS teams to negotiate sharing of CRM data and insights with 3/PP & retailers
• Partners with regional and local teams to deploy new CRM tools, and methodologies and trains local teams to ensure adoption and to build CRM culture in the organization

Skills on Resume: 

• CRM Roadmap Definition (Hard Skills)
• Consumer Journey Mapping (Hard Skills)
• KPI Establishment (Hard Skills)
• Campaign Management (Hard Skills)
• Customer Targeting (Hard Skills)
• Communication Coordination (Hard Skills)
• Data Analysis (Hard Skills)
• CRM Tool Implementation (Hard Skills)

Job Summary:

• Understand churn points and make suggestions on how the business can improve
• Monitor CS pain points and ensure the business has adequate comms to combat these
• Collaborate with the CRM Manager to manage, create and deploy CRM campaigns to improve member acquisition, retention, and other business objectives
• Coordinate with the CRM team to manage, create and execute multi-channel campaigns across CRM tool.
• Build html emails, push notifications and in-app messages.
• Execute A/B testing across several campaigns.
• Define target audiences and campaigns via CRM and marketing tools.
• Coordinate the production of marketing materials (copy and image assets) for campaigns.
• Conduct post-campaign reporting and handle customer enquiries
• Work with several data streams for segmentation.
• Support execution of loyalty program and handle membership issues
• Work closely with the wider marketing and brand teams to coordinate promotional messaging across the business and develop efficient customer communications plan through data analysis and customer segmentation
• Produce regular reporting, monitor trigger communications and evaluate campaign results

Skills on Resume: 

• Churn Analysis (Hard Skills)
• Pain Point Monitoring (Hard Skills)
• CRM Collaboration (Soft Skills)
• Campaign Coordination (Hard Skills)
• Email Creation (Hard Skills)
• A/B Testing (Hard Skills)
• Audience Definition (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary:

• Be accountable for the day-to-day production of multi-channel communications whilst ensuring results are delivered in a timely manner. 
• Scope out project requirements and brief creative and content teams
• Using a wealth of consumer knowhow to strategize, create, test and manage CRM workflows in order to automate legitimate customer lifecycle journeys
• Highlighting areas of the process that would benefit from improvements to make TOWER’s overall process of creation more efficient
• Have a keen eye for identifying new opportunities for automated CRM programs.
• Implementing calculated measures to reinvigorate the customer base through the reactivation of lapsed or dormant customers
• Recommending plans for divesting old, now-unusable data In any role, job and environment
• Build solid relationships with cross-functional teams embedded within TOWER’s marketing department, enable a consistently successful deliverance of projects
• An ability to examine past campaigns with ease, highlighting key periods of trade for CRM performance evaluation then make recommendations as to how improvements can be made
• Support TOWER’s marketing team in developing proven tests and learning strategies to optimize effectiveness.
• Developing a proven multi-touch, multi-channel communications strategy spanning emails, SMS, push notifications, digital marketing outputs and other relevant channels
• Visual reporting of CRM activities on both a weekly and monthly basis, underlining areas of positive outcomes and solutions to short-falling

Skills on Resume: 

• Project Management (Hard Skills)
• CRM Strategy Development (Hard Skills)
• Process Improvement (Hard Skills)
• Opportunity Identification (Soft Skills)
• Customer Reactivation Strategies (Hard Skills)
• Data Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Performance Analysis and Reporting (Hard Skills)

Job Summary:

• Coordinate and execute engaging CRM campaigns and communications across multiple channels
• Assist with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
• Work with marketing and creative teams to develop highly effective, original, and targeted creative concepts and content
• Help to optimize the players’ journey
• Measure and report on all key KPI in both lifecycles such as Conversion, Upsell, cross-sell and Churn, Channel
• Delivery, Open & Click rates, and Customer such as bonus adoption, player days, Average Deposit etc
• Work with the Product and Marketing teams to ensure all content and promotions are captured and supported via CRM in an optimal way and that USP’s are promoted adequately
• Create long lasting relationships with players
• Deliver high-quality campaigns in a timely manner
• Ensure promotional campaigns use all available marketing tools
• Analyse industry trends and competitors
• Deliver highly engaging and effective retention marketing campaigns and programs

Skills on Resume: 

• CRM Campaign Coordination (Hard Skills)
• Promotional Design Briefs (Hard Skills)
• Creative Concept Development (Hard Skills)
• Player Journey Optimization (Soft Skills)
• KPI Measurement and Reporting (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Relationship Building with Players (Soft Skills)
• Retention Marketing Analysis (Hard Skills)

Job Summary:

• Manage Email Marketing Automation campaign.
• Analyze lead quality and develop a campaign plan for lead nurturing.
• Identify potential client’s background and develop Customer Persona.
• Develop a strategic plan to increase the rate of conversion in sales pipeline.
• Involved in doing market survey/market research to understand potential client’s behavior and identify market demand.
• Proactively identify and contact prospective client based on CRM System and marketing plan.
• Attracts potential customers by answering product and service questions and suggesting information about other products and services.
• Qualify Leads by providing & justifying mandatory information.
• Transform open leads into qualified leads.
• Assists consultant in setting an appointment for a consultation session.
• Keeping track of customers who have been contacted and those who do not want to be contacted in the future.
• Following up on previous customers for potential sales.

Skills on Resume: 

• Email Marketing Automation (Hard Skills)
• Lead Quality Analysis (Hard Skills)
• Customer Persona Development (Hard Skills)
• Sales Conversion Strategy (Hard Skills)
• Market Research (Hard Skills)
• Prospect Identification (Soft Skills)
• Customer Engagement (Soft Skills)
• Lead Qualification (Soft Skills)

Job Summary:

• Answer incoming user requests on Intercom (CRM tool) and other digital platforms
• Coordinate, prioritize and delegate user requests to the right people within the team
• Track, monitor and advocate for technical bugs and new feature requests from users
• Respond to a large community of followers on social media
• Reply thoughtfully to App Store reviews
• Create and update English content for the Chatterbug help section and similar documents
• Ideate and carry out special projects to turn fans into super-fans (e.g. branded merch)
• Plan, create, execute and analyse eCommerce emails
• Update and schedule on-site experiences and content
• Help manage the omnichannel experience as part of the team by planning, coordinating and analysing channels primarily onsite campaigns, email, and trigger campaigns in order to maximize revenue & retention for the business.
• Ensure flawless execution, making sure the communications are optimized for direct response, for business and customer needs, and based on performance analysis.
• Responsible for coordinating with stakeholders across the business, such as designers, developers, customer service, and the acquisition team, to create coherent and fully supported campaigns and customer experience.
• Continuous test & learn across all CRM touchpoints, use of personalization & incentives

Skills on Resume: 

• User Request Management (Hard Skills)
• Task Delegation (Soft Skills)
• Bug Tracking (Hard Skills)
• Social Media Response (Soft Skills)
• Content Creation (Hard Skills)
• Project Execution (Soft Skills)
• Email Marketing (Hard Skills)
• Experience Coordination (Hard Skills)

Job Summary:

• Provide accurate, friendly B2B customer service in a timely fashion
• Respond to questions regarding product color and presentation
• Research, and process returns for customers if the product does not meet expected requirements
• Support business development and client referral goals by actively cross-selling and referring customers
• Manage the fielding and sending of important written business correspondence
• Order entry of new orders and information
• Answering and returning phone calls
• Email correspondence regarding product questions and concerns
• Similar blended customer service and account management duties
• Completing customer surveys to obtain information about potential customers.
• Recommends potential products or services to management by collecting customer information and analyzing customer needs.

Skills on Resume: 

• B2B Customer Service (Soft Skills)
• Product Knowledge (Hard Skills)
• Return Processing (Hard Skills)
• Cross-Selling (Soft Skills)
• Business Correspondence Management (Hard Skills)
• Order Entry (Hard Skills)
• Phone Communication (Soft Skills)
• Customer Needs Analysis (Hard Skills)

Job Summary:

• Develop a CRM strategy that effectively welcomes new prospects, reactivates lapsed customers and drives repeat purchases
• Set the strategic and tactical goals for CRM and continue to evaluate and benchmark within the industry
• Manage the approach to delivery and development of all email campaigns including segmentation, welcome and re-engagement programs
• Ensuring a seamless customer experience from acquisition through to retention in order to maximize lifetime value
• Working with the CRM executive on developing engaging, impactful and personalised campaigns that drive retention and loyalty to meet commercial objectives
• Deliver a program of email content testing, including personalized dynamic content in all customer emails
• Manage the implementation of loyalty programs with a focus on member enrolment, member benefits, promotion fulfillment, and program reporting, performance and evolution.
• Working with senior management and team to raise the profile of CRM within the business through effective reporting and insight
• Provide service to consumers/members on credit files by updating accounts and personal information, creating investigations, providing adequate solutions to problems, providing information to pull credit reports, provide and sale credit score and other similar products,
• Assist and educate the consumers about the policies, procedures and information reported on the Equifax credit file and give the appropriate follow up to the members investigations.
• Contact for all external consumers/members of Equifax answering in-bound or out-bound calls regarding the credit report, credit information, products, policies, procedures and solving problems customers will present in interactions with services.
• Handle calls, requests and complains

Skills on Resume: 

• CRM Strategy (Hard Skills)
• Goal Setting (Hard Skills)
• Email Campaigns (Hard Skills)
• Customer Experience (Soft Skills)
• Campaign Personalization (Hard Skills)
• Loyalty Programs (Hard Skills)
• Reporting and Insights (Hard Skills)
• Customer Service (Soft Skills)

Job Summary:

• Develop and deploy CRM communications across the channels of email, SMS, push notifications, and in-app messaging which are 1:1 with the customer at scale.
• Ensure communications are prepared and tested before deployment with 99% on-time delivery of communications.
• Ensuring smooth communication management from briefing to testing to final deployment
• Proactively recommend and implement GCC CRM communication best practices with optimal user journey considered.
• Identify process and CRM execution operational optimization efficiencies
• Develop and deploy segmented hyper-personalized CRM communications with tailored content at scale.
• Selecting campaign opportunities for personalization of CRM communications with personalized and tailored content at scale.
• Identifying opportunities for MVT testing across data, content, and time-based testing across multiple channels over multi-markets.
• Ensure frequency limits per channel per customer are maintained ensuring the optimal customer communication experience
• Be the voice of the customer communication experience amongst various teams including marketing, trade, and content teams.
• Identifying opportunities for automated/triggered communications to be integrated within the customer lifecycle boosting customer CLTV and customer retention rates.

Skills on Resume: 

• CRM Strategy Development (Hard Skills)
• Project Management (Hard Skills)
• Communication Management (Soft Skills)
• Best Practices Implementation (Hard Skills)
• Data Analysis (Hard Skills)
• Segmentation (Hard Skills)
• Testing Methodologies (Hard Skills)
• Customer Advocacy (Soft Skills)

Job Summary:

• Produce plans to ensure that we provide market-leading offers for all major sporting events.
• Liaise with the Sports CRM Managers and other executives to ensure all promotions are set up correctly.
• Use various segmentation tools to ensure we are communicating to the right customers with the most appealing message.
• Carry out analysis and reporting on all promotions and projects to measure the ROI.
• Analyze and summarise large amounts of data to spot trends and patterns.
• Manipulate quantitative data and express it as graphs and charts.
• Take responsibility for promotions, ensuring that each step from planning to execution to analysis is completed to the highest standards.
• Develop competitor reports regularly and keep up to date with market trends to ensure the offering is in line with the marketplace.
• Troubleshoot issues (in conjunction with the Customer Support team).
• Different forms of analysis lead to strategic developments of the packages offered to customers. 
• Fully planned and analyzed in order to guide future campaigns.  
• Work in conjunction with other Retention and Marketing Communication Executives 
• Personalize offers based on the preferences and traits of customers.

Skills on Resume: 

• Market Offer Planning (Hard Skills)
• Cross-Functional Liaison (Soft Skills)
• Segmentation Tool Usage (Hard Skills)
• ROI Analysis and Reporting (Hard Skills)
• Data Trend Analysis (Hard Skills)
• Data Visualization (Hard Skills)
• Promotion Management (Hard Skills)
• Competitive Market Analysis (Hard Skills)

Job Summary:

• Be responsible for the CRM campaign creation, optimization and execution.
• Work together with the CRM executives on planning, testing and analysis.
• Create the communications plan using a mixture of marketing channels where appropriate.
• Delivery of campaigns in a fast-paced environment.
• Coordinate campaign activity with the rest of the CRM team, ensuring no overlaps.
• Work closely with Insights, Copy, Creative and Legal to execute the campaigns efficiently.
• Brief creative copy and data requirements to the marketing/data teams
• Act as a point of contact between other teams in the business to keep projects on track.
• Report on CRM campaign results (open rates, CTR, engagement, ARPU, GW, etc.)
• Update customer support on all CRM campaigns, pre, during and post-campaign launch.
• Execute the testing strategy to ensure optimization remains at the heart of all communication.
• Help answer any customer support queries relating to CRM campaigns.
• Optimize campaigns to deliver against KPI’s. (retention, tier movement, active days, comp %, ARPU and GW)

Skills on Resume: 

• Campaign Management (Hard Skills)
• Analytical Skills (Hard Skills)
• Project Coordination (Soft Skills)
• Communication Skills (Soft Skills)
• Testing and Optimization (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Support Knowledge (Hard Skills)
• Time Management (Soft Skills)

Job Summary:

• Build and maintain successful relationships across all other Marketing departments, in addition to EMEA Region and Global CRM and Data teams
• Support the CRM Manager in driving new projects such as Loyalty, Personalization, Data Capture and SMS
• Take a customer-centric approach in messaging, when planning new initiatives and in all other aspects of the role.
• Own the Email calendar, aligning with Global campaigns and other departments including Social, Retail and VM.
• Co-lead weekly content alignment meetings.
• Lead the design, copywriting, product selection and approval of all email communications subject to review by the CRM Manager and Marketing Director
• Manage relationship and briefing with the design team, ensuring all assets are created on time and are fit for purpose in line with best practice
• Upload images, build and test emails in the CRM tool, manage the end-to-end process, including email broadcast, data workflow and segmentation
• Leverage global designed emails for the UK market localizing content where necessary
• Assist in the development of a robust email testing strategy, to include tests across all aspects including creative, copy, segmentation, product and messaging
• Work alongside Retail Marketing team to support with store-level email marketing to drive footfall, including localized offers and event invites
• Be the first point of contact for stores and Area Managers regarding e-receipts, including reporting, support, development, creative updates and installation in new stores
• Assist the CRM Manager with the automated email program strategy, for both retargeting and lifecycle emails, from data analysis to creative concepts, reporting, and optimization

Skills on Resume: 

• Relationship Management (Soft Skills)
• Project Management (Hard Skills)
• Customer-Centric Messaging (Soft Skills)
• Email Marketing Proficiency (Hard Skills)
• Content Development (Hard Skills)
• Creative Collaboration (Soft Skills)
• CRM Tool Proficiency (Hard Skills)
• Analytical Testing Strategy (Hard Skills)

Job Summary:

• Create and implement communication campaigns to be sent via all owned and operated communication channels
• Work closely with the Brand and Design Team to ensure that all customer communications comply with the Ding brand guidelines and copy bible
• Analyze data to optimize and improve all communication campaigns
• Use Excel and PowerPoint to present clear and meaningful information
• Create, manage and execute new and exciting promotions and moment in time campaigns to drive customer retention
• Create and maintain a calendar of communications to be shared with all stakeholders
• Assist the Social Media Specialist in the creation of social campaigns to drive engagement and fulfill other pre-decided goals
• Work closely with other members of the Marketing team to work towards a common objective
• Relevant 3rd-level qualification and 1-year work experience, preferably in a Marketing or IT role
• Strong desire to learn the ins and outs of communications platforms and other internal tools
• Work closely with Marketing, Brand, and the CRM team to share learnings.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Brand Compliance (Hard Skills)
• Data Analysis (Hard Skills)
• Presentation Skills (Hard Skills)
• Promotional Strategy (Hard Skills)
• Organizational Skills (Soft Skills)
• Social Media Acumen (Hard Skills)
• Team Collaboration (Soft Skills)

Job Summary:

• Work closely with the Head of Performance and the wider marketing team in the creation and ownership of CRM campaign plans for the UK and International markets.
• Manage the end-to-end process of email production, overseeing briefing, build, segmentation, scheduling, A/B testing and post-campaign analysis.
• Analyze channel performance and report to the team on a regular basis, highlighting key take-outs, test results, trends and customer lifetime value (LTV) growth opportunities.
• Own email testing plans to optimize the content, timing, offers, and segmentation interpret results, communicate to the team and use learnings to enhance future campaigns.
• Develop email design concepts from scratch, facilitating/ producing email banners and templates
• Use of data values for personalization, dynamic creative and offer variations, landing pages, and online forms.
• Be in-house CRM campaign expert as well as the main point of contact on email platforms used for Tech and Design/ Product teams.
• Conduct regular reviews of email tracking, making appropriate updates and checking set up is optimal for post-campaign analysis.
• Monitor CRM channel performance relative to spam complaints, bounces, spam traps, blacklisting and spam/junk filtering.
• Proof all email campaigns, ensuring rendering is correct.
• Establish best practices for exceptional email deliverability across multiple IPs and resolve any delivery issues.

Skills on Resume: 

• CRM Campaign Management (Hard Skills)
• Email Production Oversight (Hard Skills)
• Data Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Email Design (Hard Skills)
• Personalization (Hard Skills)
• CRM Platform Expertise (Hard Skills)
• Email Deliverability (Hard Skills)

Job Summary:

• Execute digital marketing plan on social media (Facebook, Twitter, Instagram and LinkedIn), Google Ads and corporate website.
• Engage with the existing merchant database and ensure that they are aware of the latest payment features available to them.
• Drive and coordinate all new initiatives such as launches of new products and services to existing and new merchants
• Champion internal communication with existing merchants through newsletters, social media and other tools
• Conduct industry, market and competitive research and provide intelligence and analysis
• Facilitate and support internal stakeholders on brand positioning, collateral development and other activities
• Ensure support for successful brand awareness when needed.
• Provide feedback and adaptations on Global automated campaigns for use in the local market.
• Day-to-day management of transactional emails to ensure all copy and creative is up to date
• Primary responsibility for both weekly reporting and longer-term campaign analysis using various reporting suites, including Adobe Analytics
• Compile notes for weekly trade meetings using various metrics to gauge email channel performance
• Work closely with the CRM Manager and Data Analyst to devise an optimization strategy

Skills on Resume: 

• Social Media Marketing (Hard Skills)
• Merchant Engagement (Soft Skills)
• Product Launch Coordination (Hard Skills)
• Internal Communication (Soft Skills)
• Market Research (Hard Skills)
• Brand Positioning Support (Soft Skills)
• Campaign Adaptation (Hard Skills)
• Data Analysis and Reporting (Hard Skills)

Job Summary:

• Develop and maintain strong relationships
• Identify opportunities to improve ROI through improved contact strategies.
• Think of innovative ways to target customers.
• Support change in the CRM team, and the Retention Marketing team.
• End-to-end handling of CRM campaigns and concept, brief, design, build, test, release & analyze.
• Governance of CRM systems for customer loyalty rewards.
• Conduct research and analyze data to identify and define audiences.
• Coordinate global campaigns across multiple teams and stakeholders.
• Devise new initiatives that support CRM core values, Acquisition, Retention, and Loyalty.
• Attend specific training courses and when required by the manager.
• Keep an open and continual dialogue with the manager with regard to workload.

Skills on Resume: 

• Relationship Management (Soft Skills)
• ROI Improvement Strategies (Hard Skills)
• Innovative Targeting (Hard Skills)
• Change Management Support (Soft Skills)
• CRM Campaign Management (Hard Skills)
• CRM Systems Governance (Hard Skills)
• Audience Research and Analysis (Hard Skills)
• Global Campaign Coordination (Soft Skills)

Job Summary:

• Support the CRM manager to plan the monthly CRM activity alongside business units, making recommendations and suggestions on how email, push notification and SMS can drive traffic and revenue to the websites
• Coordinate and deliver the weekly CRM trade summary, reviewing KPI performance and sharing results with business unit teams to support trade decisions for the weeks ahead
• Plan and deliver best-in-class member programs working closely with internal teams to build engaging communications (e.g. welcome, lapsing, VIP, birthday etc).
• Working closely with the content and design team to create relevant, story-led communications for members that are based on trends and insight
• Team up with the eCommerce team on new product launches and brand activity to ensure a clear customer journey across communications, to drive sales online and offline (Direct Mail, Push, SMS etc)
• Working with an in-house copywriter to brief copy for email, direct mail and SMS for key event periods (Valentine's Day, Mother’s Day, Christmas)
• Support the implementation of loyalty program projects with local BUs, taking ownership of actions and delivering them in a timely fashion
• Compile and analyze performance metrics using a test-and-learn approach.
• Use of THG software to create and implement email, SMS and push campaigns (training will be provided as necessary).
• Support of an excellent in-house creative team and focus on the creative elements of the email campaigns and really bring the marketing material to life.
• Help to plan, create, and optimize CRM campaigns in conjunction with promotional planners, sporting calendars, product launches and business objectives.
• Produce high-quality campaigns that are customer-centric, innovative, and relevant.

Skills on Resume: 

• CRM Activity Planning (Hard Skills)
• KPI Performance Review (Hard Skills)
• Member Program Development (Hard Skills)
• Content Creation Collaboration (Soft Skills)
• Customer Journey Coordination (Soft Skills)
• Copywriting Briefing (Hard Skills)
• Loyalty Program Implementation (Hard Skills)
• Campaign Performance Analysis (Hard Skills)