• Work with e-commerce, brand, and retail to maintain a strong marketing calendar that communicates with and grows existing and prospective customers/segments
• Deploy email marketing and sustain a regular cadence of emails that deliver online revenue and in-store footfall
• Coordinate the Cubitts blog/journal and keep it up-to-date with great content that drives online engagement
• Manage data quality, duplicate checking and merging
• Checking and resolving data change tickets
• Monitor of all new contacts and approve/reject as necessary
• Working with the Marketing & Business Development teams to develop CRM into a position for use in business development initiatives
• Set up and configure new joiners or deactivate accounts for leavers
• Acts as an advocate for effective CRM system use
• Assist the Marketing team with the execution of campaigns and mailings
• Providing new joiner training on InterAction to ensure effective use
• Providing troubleshooting and day-to-day support for the Business Development team, fee earners and secretaries
• Participate in additional ad hoc projects in conjunction with the Marketing/BD and IT teams

Skills: Email Marketing Strategy, Content Management, Data Management, CRM Proficiency, Training and Support, Cross-Functional Collaboration, Campaign Execution, Project Management

• Devise and execute compelling and highly targeted campaigns including newsletters, sale announcements, surveys and educational content.
• Develop and create specific and personalized communications that direct sellers to address specific actions on accounts.
• Plan, implement and optimize automated journeys to onboard, engage, inform and retain Vinterior's seller audience.
• Take full ownership of the campaign delivery process including content briefing, setting up campaign emails and automation in Ometria, audience selection and reporting.
• Work closely with the Content and Creative teams to bring the campaigns to life.
• Implement effective test and learn strategies to optimize seller CRM activity.
• Deliver weekly and monthly reporting on all the campaigns
• Support in building and executing customer journeys through the CRM system for emails, SMS and push notifications
• Working with the Senior CRM Execs use insights, and data and test and learn to find opportunities for optimization
• Coordinate feedback ensuring all stakeholders provide comments/sign off at different stages
• Ensuring all comms delivered have been through a comprehensive QC process
• Attention to detail is key in ensuring all comms delivered have been through a comprehensive QC process
• Monitor performance of the activity and report back to team proposing improvements and enhancements to creative and messaging where appropriate

Skills: Campaign Strategy Development, Personalized Communication Creation, Automated Journey Planning, Campaign Delivery Process Management, Collaboration with Creative Teams, Test and Learn Strategy Implementation, Performance Reporting and Analysis, Quality Control and Attention to Detail

• Support Continual Development of the Salesforce.com
• Work with teams around Brakes to gather and document Salesforce Continuous Improvement needs,
• Work with the wider CRM team to plan development into upcoming 'Sprints' and support Sysco's Salesforce development team to really understand these requirements,
• Undertake any relevant Salesforce configuration work within Salesforce.com,
• Support in testing the sandbox at the end of every sprint.
• Manage General Administrative Duties
• Act as the frontline queries from users.
• Run day to day admin tasks (user support, new user requests, profile changes, data loads etc)
• Ensure and drive user adoption of Salesforce.com
• Support the communication and management of the businessfacing CRM Super Users,
• Support with the ongoing adoption of salesforce by creating and delivering a variety of different training (e.g. classroom, creating learning documents etc),
• Ensure Brakes has the best possible understanding of the capabilities of Salesforce.com
• Work with Sysco to understand how Salesforce is used across the globe,
• Complete modules and projects in Trailhead to acquire additional Salesforce skills and knowledge,
• Ensure an understanding of industry news relevant to Salesforce.com

Skills: Salesforce Continuous Improvement, Requirements Gathering, Sprint Planning, Salesforce Configuration, Quality Assurance Testing, User Support, User Adoption, Continuous Learning

• Work closely with the Marketing Manager to develop CRM leads and hence the local database from all sources (retail, web, ecommerce, regional team, corporate)
• Work on CRM calendar, planning and execution with the Marketing manager
• Implement recruitment action and tools (customer cards, website, digital hits, internal customer database etc)
• Review, assess, and analyze the quality of the internal client database. 
• Provide data analyses specific to the store to support on all client's activities to drive sales in each store
• Drive customer loyalty and retention through the delivery of insights and targeted campaigns and exclusive events
• Execute, and analyze historical marketing strategies and campaigns to drives future campaign messages and implement segmentation, lifecycle and behavioral marketing messages
• Reporting of post-campaign performance and overall effectiveness including summarizing the key insights/findings and offering recommendations
• Work closely with store managers to review/ identify areas of opportunities to drive traffic and sales to stores
• Monitoring market trends and providing regular competitors feedback
• Create any CRM program/campaign deployment and monitoring
• Conduct training for the sales team
• Monitors and communicate CRM results to management and Corporate
• In charge of supporting the development of CRM tools/ launch of new CRM tools/troubleshooting of issues for CRM tools etc

Skills: CRM Lead Development, CRM Calendar Planning, Recruitment Tools Implementation, Database Quality Assessment, Data Analysis for Sales Support, Customer Loyalty and Retention, Campaign Performance Reporting, CRM Training and Support

• Coordinate materials for product campaigns (e.g. product launches, content refresh), leading to successful online and in-store product campaigns
• Work with design to deploy excellent creative in marketing campaigns, maintaining a consistent and memorable brand
• Report back on channel performance clearly and consistently, and use that data to continually improve the execution and results of campaigns
• Work with the Creative, Marketing and E-Commerce teams to create and execute email campaigns and content.
• Work across multiple channels including email, SMS and app.
• Review, devise and improve on existing customer retention strategies.
• Monitor, report & improve on targets and make recommendations for future campaigns.
• Manage and update templates for automated and triggered email campaigns.
• Take on exciting projects and explore new ways to enhance customer experience.
• Research and monitor competitor analysis.
• Following performance results, suggest areas for improvement as well new clienteling tactics
• Work with sales professionals/ retail team for gifting, special occasions, etc. to drive sales and clients retention and engagement
• Manage the CRM gifting plan and gift inventory management and budget

Skills: Campaign Coordination, Creative Collaboration, Performance Reporting, Multi-Channel Execution, Retention Strategy Improvement, Target Monitoring, Template Management, Competitor Research

• Creation of promotional emails and push notifications across multiple concepts and territories in English and Arabic.
• Development and testing of segmentation, content, automated, trigger-based and promotional campaigns across multiple brands and territories in order to increase conversion and customer lifetime value.
• Identifying new trends in digital marketing, evaluating new tools, and ensuring the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Quality checks on campaigns, proofreading them for clarity, grammar and spelling
• Email campaigns are fully optimized for all devices and email clients. 
• Emails all follow industry best practices.
• CRM subscriber growth strategy including data integration with Shukran, loyalty card.
• Adhering to brand guidelines.
• Working with stakeholders and copywriting team/graphic design team/concepts to ensure effective delivery of campaign briefs.
• Working closely with CRM Manager and CRM Executives to ensure we are able to fulfil the requirements of multiple concepts to an excellent standard.
• Reporting and recommendations on a weekly, monthly and quarterly basis.
• Report on sales revenue generated from multiple channels analyzing campaign performance and suggesting improvements.
• Develop, execute and track the efficiency of AB tests and multivariant testing across campaigns and provide key areas of improvement on how to optimize communications by brand.

Skills: Email and Push Notification Creation, Segmentation and Campaign Development, Digital Marketing Trend Analysis, Campaign Quality Assurance, Email Optimization, CRM Subscriber Growth Strategy, Stakeholder Collaboration, Performance Reporting and Analysis

• Coordinate and manage the global email marketing calendar
• Build, proof and deploy campaigns using ESP (Salesforce Marketing Cloud)
• Define and build customer segments for campaigns
• Produce weekly and monthly reporting on customers and campaign performance
• Support the introduction of new mobile marketing channels and manage them after launch
• Support the Senior CRM Manager on the wider CRM strategy and ranging from in-store retail initiatives and clienteling to digital campaigns that drive loyalty
• Support the development of personalised and automated CRM campaigns including working with the BI Team and other partners on customer data work
• Work closely with 3rd party technical partners to deliver CRM projects and development. 
• Manage and prioritize tickets in line with business/CRM objectives
• Build relationships with multiple teams (Ecommerce, Retail, Editorial, Business Intelligence) to ensure GANNI CRM campaigns are executed effectively
• Provide support on CRM topics to new hire orientation on CRM
• Provide CRM reporting for monthly Store Manager meeting
• Incentive-driven related campaigns to drive sales for retail
• Support any CRM initiatives driven locally or by Corporate

Skills: Email Marketing Calendar Management, Campaign Deployment using ESP, Customer Segmentation, Performance Reporting, Mobile Marketing Channel Support, Personalized CRM Campaign Development, Technical Project Coordination, Cross-Team Collaboration

• Owning the Bonus promotional and marketing campaign calendar for countries
• Assisting with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
• Executing, analyzing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
• Collate player statistics in a presentable and meaningful manner. 
• Utilise these stats to review current promotions and drive further profitability in the future
• Creating an email/mobile testing matrix, to optimize campaigns via A/B split testing.
• Develop an in-depth understanding of activity from all player segments
• Help in defining and building new customer segments
• Support the Online Country Manager on implementing customer journeys from pre-acquisition through to acquisition, retention and churn reduction and maximizing the PNL
• Marketing activities for all Editec brands including, copywriting, and campaign creation and analysis.
• Competitor analysis and market development
• Working closely with technology partners
• Creating, sourcing and publishing relevant and compelling CRM messaging
• Designing and briefing a range of multimedia content (video, GIFs and still images) to be distributed across different markets as well as landing pages.

Skills: Promotional Campaign Calendar Management, Cross-Departmental Coordination, Campaign Analysis and Reporting, Player Statistics Presentation, A/B Testing Optimization, Customer Segmentation Development, Customer Journey Implementation, Multimedia Content Design

• Supporting the Senior CRM Manager with all aspects of campaign development process across different channels (Email, Push, IAM) from building and execution to tracking performance and analysis. 
• Supporting the improvement and implementation of the Marketing Automation strategy and lifecycle streams.
• Support with the Braze (ESP) database administration, ensuring segments of customer audiences are accurate and up to date, making amendments to the data in line with the segmentation strategy requirements.
• Weekly reporting and tracking of key CRM metrics and WoW performance. 
• Act upon findings to maximize performance in line with the marketing team's OKRs and objectives.
• Collaborate with the marketing team to assist with the planning of campaigns, providing insight into data opportunities, such as segmentation, and customer profiles and seeking the best ways of testing and analyzing the success of results.
• Provide comprehensive daily and post-campaign analysis reports of all CRM-related activity – ensuring a breadth of input from the wider business and marketing team.
• Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency in data growth and retention.
• Work with the wider team to develop data acquisition opportunities alongside core marketing campaigns and in other sales channels.
• Report and provide insight into the use of in-house and external data, as well as monitoring competitor and channel activity.
• Introduce structured targeted data campaigns against business and department objectives.
• Ensure standards are monitored for following best practices, data quality management and compliance with statutory regulations such as GDPR.
• Manage the communication and health of in-house data by liaising with wider teams in the business, providing insight into data changes, shifts in metrics and impact of marketing activity. 

Skills: Campaign Development Support, Marketing Automation Strategy Implementation, Database Administration, CRM Metrics Reporting, Collaborative Campaign Planning, Campaign Performance Analysis, Data Acquisition Strategy Development, Data Quality Management

• Conceptualise and execute effective CRM strategies for different tiers of customer base across all concepts, monitor and analyze its effectiveness and ROI
• Actively involved in the functionality, design and user experience on CRM and e-commerce platforms
• Manage Crystal Jade Jadeite Membership Programme (e.g. Points, Rewards and Redemption policy) and ensure constant engagement with members
• Analyse customer data and develop customer acquisition and retention initiatives.
• Track and analyze CRM database for management reporting and develop more targeted marketing initiatives to drive sales
• Monitor market trends and competitors’ activities and propose countermeasures
• Support in organising targeted events for members including the top customers and different segments
• Overseeing direct communications with customers through offline and digital platforms including EDM, SMS, APP etc
• Manage Crystal Jade Mobile App and related activities
• Work closely with the Marketing Communications team to ensure alignment of plans and direction
• Manage the CRM Comms Calendar and briefing process including planning campaigns in alignment with overall marketing and CRM strategy as well as actively communicating with key stakeholders such as the content team, social and community.
• Building loyalty rewards propositions, new territory launches & ensuring all comms are legal and compliant.

Skills: CRM Strategy Development, User Experience Management, Membership Programme Management, Customer Data Analysis, Market Trend Monitoring, Event Organization Support, Direct Communication Management, Compliance and Legal Oversight

• Experience in the field of CRM or multi-channel marketing,
• Experience in GCC Region
• Familiarity with loyalty, retention programs and the customer life cycle concept,
• Proven experience in working with CRM and campaign management tools (knowledge with customer.io is a plus),
• Basic HTML knowledge,
• Deep knowledge of digital media platforms, best practices and market trend,
• Experience in analyzing and driving a mobile-first user conversion funnel,
• Ability to plan, create, introduce and develop successful new CRM campaigns
• Experience developing and executing A/B tests and translating the results into valuable business insights,
• Proven expertise in delivering analysis that yields new insights to increase efficiencies,
• Target-driven and ability to drive meeting of very aggressive targets

Qualifications: BA in Marketing with 5 years of Experience

• Experience of supporting and enhancing Microsoft Dynamics
• Experience of working on data research and development
• Understanding of data legislation and regulations
• First class communication skills and a methodical problem solver
• Advanced Excel skills are a must
• Ability to develop and maintain strong working relationships with stakeholders at all levels
• Experience of ‘internal customer service’
• Excellent time management skills and deadline driven
• Extremely well organised, able to plan, and execute several diverse projects at once
• Strong commercial awareness
• Excellent attention to detail
• High-growth start-up experience 
• Excellent written and communication skills in English.

Qualifications: BS in Business Administration with 1 year of Experience

• Good communication skill and easy-going personality
• Experience in CRM or membership data mining
• Skillful in Excel & PPT
• Strong data analysis skill with Excel pivot table, formula etc., can deal with giant excel sheet
• Project management experience to meet deadlines, achieve goals, and balance multiple priorities
• Strong analytical skills and process orientation.
• Nature of the work requires deep understanding of CRM promotions and tool mechanics, creative thinking to generate concepts, and analytical thinking to assess and optimise activities to drive commercial impact.
• Strong written and spoken English language skills and a good understanding of Romanian culture
• Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools.
• Experience within the online gaming industry.
• Ability to work in international and cross-functional teams and deliver results

Qualifications: BA in Communication Studies with 2 years of Experience

• Excellent modeling skills with an ability to understand and manipulate data
• Knowledge of CRM concepts and methodologies, with experience building comms strategies
• A proven track record of building strong rapport and relationships, particularly whilst working remotely
• Solutions-driven and achievement-oriented, with demonstrated ability to lead cross-functionally in a matrix organization with a positive and can-do attitude
• Eagerness to work efficiently and confidently, with recent experience spearheading initiatives cross-functionally
• Motivated by the concept of working in a fast-paced environment, with a knack for juggling multiple projects with ease
• Able to take an analytical approach to solve problems, thinking creatively when faced with an opportunity to improve processes and KPIs
• Experience and passion for delivering exceptional customer service
• Experience working in CRM Marketing with a good understanding of CRM fundamentals.
• Basic knowledge of HTML
• Familiar with CRM Marketing tools (such as Emarsys, Salesforce, Hubspot, Braze etc)

Qualifications: BS in Sales Management with 3 years of Experience

• Strong understanding of email marketing best practices, metrics and associated KPIs
• Familiar with dynamic content, segmentation strategy and technical data connections as it relates to email marketing
• Experience working within a team and with other teams
• Strong analytical skills and the ability to understand what is working, and what is not.
• A flexible personality that can thrive in the fast-paced environment of a rapidly growing scale-up company.
• Excellent project planning and execution skills
• Excellent time management and ability to multi-task
• Proactive and meticulous with an eye for details
• Data mining and analytical skills
• Able to work with multiple parties and independently
• Worked with marketing automation tools like SendGrid, Mailchimp, Microsoft Dynamics or similar.
• Exceptional knowledge of Excel with the capability to effectively manage databases

Qualifications: BA in Public Relations with 2 years of Experience

• Proven success in an insight-driven CRM role
• Basic knowledge of CRM metrics and analytics
• Experience with HTML, basic coding and editing
• Experience with email service providers
• Basic knowledge of Microsoft Excel and confident data skills
• Quality, accuracy and attention to detail
• Good communication skills, able to share ideas and findings clearly
• Ability to work to tight deadlines and prioritize work effectively
• Experience with A/B testing
• Experience with customer journeys
• Basic SQL knowledge
• Experience in Snowflake, Tableau or similar analytical/database environments

Qualifications: BS in Customer Relationship Management with 1 year of Experience

• Experience in CRM or loyalty program management, with a focus in data and analytics
• Experience in CRM platforms tools, e.g. Salesforce Marketing Cloud, Braze, Adobe Campaign (or similar Email Marketing platforms)
• Experience with email optimization solutions such as Litmus testing, Semrush keyword research, Adobe Analytics or equivalent
• Proven track record of delivering data-driven CRM campaigns and CRM growth strategies
• Hands-on SQL query building experience
• Ability to help figure out how to better integrate the CRM with internal legacy platforms
• Skill in resolving technical CRM issues including responding to customization requests
• Experience with Salesforce Einstein personalization and Datorama insights & optimization is desirable
• Knowledge of collaboration tools such as Slack, Team, Jira, Confluence and similar products
• Experience with working in an Agile process environment

Qualifications: BA in International Business with 5 years of Experience

• Experience in CRM, KPI & data driven and/or loyalty marketing experience
• Strong stakeholder management skills, someone not afraid to take the lead
• Experience in CRM journeys and help marketing teams understand the value of automation instead of ad hoc email campaigns
• Reporting and applying learnings to steer email campaign strategy
• Attention to detail, to manage the integrity of the CRM data
• Organizational skills to help juggle competing demands from marketing, data privacy, and technical data management
• Ability to pick up new systems and software quickly
• Detail-oriented, deadline driven, and able to multi-task
• Flexible attitude and ability to cope well with the demands of rapidly growing functions
• Experience with day-to-day management of CRM Campaigns including coming up with a concept/brief, to production and delivery of selected campaigns
• Ability to develop a testing strategy to identify how to get optimum email, SMS & app results.

Qualifications: BS in Hospitality Management with 4 years of Experience

• Experienced using CRM tools
• Knowledge of HTML 
• Results Driven and commercially aware
• Analytical and strategic thinking
• Good IT skills including strong experience with Microsoft Office & Adobe Creative Suite, (Photoshop, Excel, Word, Outlook etc)
• Experience of working with Content and/or Campaign Management Systems
• Experience managing email and CRM programs, ideally in the retail sector.
• Experience of Exponea by Bloomreach, or similar Customer Data & Experience Platforms (CDXP).
• Ability to adapt to new technology and work with both internal and external stakeholders to deliver results.
• Strong numerical and analytical skills.
• Able to fully utilize the relevant IT support systems, and to be conversant with standard business desktop applications, especially Excel and PowerPoint.
• Good understanding of GDPR.
• Strong Interpersonal skills with the ability to communicate with senior managers.

Qualifications: BA in Digital Marketing with 5 years of Experience

• Experience in managing emails and data analysis
• Experience using an Email platform
• Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
• Advanced level of computer literacy in Microsoft packages, particularly in Excel.
• Accurate, systematic and methodical.
• Numerate with the ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing strategy.
• Good knowledge of HTML, email creation and cross device testing
• Exposed Solutions is acting as an employment agency to this client.
• Experience using a top tier email service provider, proficient building, proofing, deploying and monitoring emails within the platform. 
• Experience Salesforce Marketing Cloud  other equivalent ESP
• CRM experience working on a high-profile multi-channel consumer brand with a sizeable customer database.
• Ability to balance between customer insights and commercial outcomes
• Execution experience using personalization/recommendations tools

Qualifications: BS in Economics with 3 years of Experience