• Assist the Digital Marketing Manager with the planning and strategy across all banners of business
• Drive personalized communication that increases consumers’ engagement with the brand and lifetime value
• Assist in the implementation of personalized, 1:1 communication fueled by preferences that increase engagement with the brand and lifetime value
• Create and manage the lifecycle of the customer as they grow through all brands
• Lead and educate internal team members
• Continual review of CRM business processes and channels, either by modifying existing processes/channels or creating new ones
• Support on QA of existing and new customer journey pre-purchase programs
• Develop and maintain relationships with cross-functional partners and vendors that support CRM systems and programs to understand application roadmaps, planned enhancements, and updates
• Contribute to the annual measurement plan
• Monitor, resolve and escalate issues as they arise and has knowledge of industry best practices, changing platforms and can identify how these changes impact existing programs
• Response to internal marketing team briefs with strategic recommendations based on KPIs and benchmarks

Skills: Digital Marketing Strategy, Personalized Communication, Customer Lifecycle Management, CRM Process Optimization, Cross-functional Collaboration, CRM System Management, Issue Resolution, Strategic Response Preparation

• Process design, implementation, and re-design expertise. 
• Creating new business process from scratch, but also taking something that isn’t working well and improving it
• Comfort talking to a technical team and partnering with them to make sure requirements are clear and understood
• Building marketing retention campaigns through the following steps: idea generation, proposal preparation, overseeing the production process, and overseeing execution.
• Spotting ways to improve usage of the CRM through automating basic everyday tasks
• Customizing and pulling marketing reports from the CRM
• Analyzing the marketing reports to determine what kind of customer trends the business should respond to
• Support with CRM budget management (e.g. invoicing, PO requests) and other CRM initiatives that include but are not limited to, briefings, timeline management, process documentation, and ongoing communication of program updates
• Partner with activation team to ensure flawless execution
• Organize and be able to make critical decisions to execute project activities without error.
• Support in the planning, consolidation, and implementation of all relevant consumer data into one single source of truth for all Toys R Us brands

Skills: Process Design and Optimization, Business Process Creation, Technical Collaboration, Marketing Campaign Development, CRM Utilization Improvement, Marketing Data Analysis, CRM Budget Management, Project Execution Leadership

• Develop and implement strategies that grow the customer base.
• Execute CRM strategies to engage & retain customer base.
• Manage the customer contact strategy, executing strategies to achieve business goals.
• Evaluate the customer satisfaction measure and take corrective action 
• Create and execute marketing campaigns within CRM platform.
• Test and optimize marketing campaigns to increase retention and customer value.
• Monitor campaign metrics and analyse customers’ behaviour.
• Establish and implement best practices for database marketing processes, measurement and evaluation.
• Evaluate properly the running campaigns in order to improve efficiency.
• Execute daily CRM marketing tasks to ensure the functionality of the department’s activities.
• Partners with the team to create reports and dashboards that document revenue generation, campaign effectiveness, consumer engagement and present them back to the business

Skills: Customer Base Growth, CRM Strategy Execution, Contact Strategy Management, Customer Satisfaction Analysis, Marketing Campaign Creation, Campaign Optimization, Behavioral Analysis, Database Marketing Best Practices

• Owner of all the communications sent out to global community of photographers: implement and manage all CRM channels (multi-channel & multi-lingual).
• Drive activation KPIs by scaling and tailoring onboarding programs
• Support team efforts in activating and retaining community for global clients by automating content flows as much as possible (workflows, campaigns)
• Use and develop segment approach by country/region to improve onboarding experience and accelerate activation
• Analyze the effectiveness of CRM campaigns providing actionable insights based on data-led & field discovery optimization
• Manage the briefing processes to deliver global communications requested by different teams. 
• Supported by a pool of creatives (copy-writer, designers) to ensure adherence to brand guidelines.
• Test and learn to refine all the CRM workflows
• Keep improving the data structure of the CRM platform
• Data legislation knowledge globally and education (GDPR, CASL, CANSPAM)
• Support in the management, solutioning and integration of CRM technologies including but not limited to, Salesforce Marketing Cloud and Microsoft D365 to support commercial and community programs

Skills: CRM Management, KPI Optimization, Content Automation, Segmentation Strategy, Campaign Analysis, Global Communication Coordination, Data Legislation Compliance, CRM Technology Integration

• Supporting with the management of websites, reporting on and analysing campaign results with recommendations for optimisations and strategy improvement.
• Identifying and prioritising key opportunities to drive digital growth of the company in the and in the short to longer term 
• Identifying and setting up local strategic digital partnerships, and the localisation of internal Digital Commerce capabilities.
• Driving alignment of key stakeholders, help define implementation plans for prioritised initiatives and directly lead specific projects when relevant.
• Leading ongoing and ad-hoc Digital commerce market trends analysis, competitive landscape study, digital customer journeys and behavior analysis needed to identify and assess opportunities.
• Partner with paid media team members to ensure excellence across the entire customer journey and site- wide experience
• Establish clean testing frameworks to gauge success of on-page optimizations to increase conversion rate through the websites
• Partner with cross-functional teams to create and edit content for CRM & SMS streams, ensuring consisten 
• Own the distribution of content via Stackla on the website promoting customer testimonials and images from social media to promote brand reputation.
• Track,  analyze see, and report weekly on CRM and DX activity across the IRL websites.   
• Working closely together with the CRM manager to get CRM projects pushed forward and weekly broadcast campaigns sent out.

Skills: Website Management, Campaign Analysis, Digital Growth Strategy, Stakeholder Alignment, Market Trends Analysis, Media Partnership Coordination, Conversion Optimization, Content Management

• Able to manage multiple stakeholders at once, while working cross-functionally to meet business challenges head-on
• Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics
• Excellent written and verbal communication skills, detailed-oriented
• Excellent project management and communication skills 
• Ability to work both strategically and tactically across a variety of functions
• Have experience in CRM administration (preferably using Salesforce)
• Hands-on attitude and willing to learn
• Ability to clearly and efficiently communicate with difference stakeholders including suppliers and different departments within the company
• Understanding of B2B lead/funnel models and how data is used in the B2B sector

Qualifications: BA in Digital Media with 4 years of Experience

• Experience (or strong familiarity) with HTML coding
• Proficiency with Google Analytics
• Must be comfortable with a variety of email service providers (Mailchimp, Listrak, etc.)
• Ability to lead organization using project management skills, with great attention to detail
• Ability to work cross-functionally with a collaborative mindset and a positive attitude
• Familiarity with CRM systems such as SalesForce and Oracle
• A proactive, self-starter with a passion for marketing and communications
• Knowledge of outbound email communications policies
• Working knowledge of automated marketing techniques
• Excellent attention to detail and highly organized

Qualifications: BA in Communications with 2 years of Experience

• Strong written and oral communication skills 
• Working knowledge of Microsoft suite of products
• Working knowledge of Salesforce
• A background in marketing best practices, current trends, and desire to learn the industry at a fast pace
• Detail-oriented with excellent multi-tasking skills to oversee jobs throughout the entire marketing cycle
• Analytical and technical mindset and an ability to analyze and interpret data
• Working knowledge of non-proprietary email platforms strongly desired
• Capable of managing marketing projects, tracking and reporting of results independently
• Experience working with content strategy and content creators to effect change and improve results

Qualifications: BA in Business Administration with 5 years of Experience

• Experienced at coding, optimization, and QA of customer-facing marketing campaigns (email, SMS)
• Expert at building, maintaining, and optimizing CRM architecture and WYSIWYG logic that supports segmented customer experiences across multiple channels
• Experienced at building robust, cross-channel test & learn plans
• Excellent communication skills, thoughtful, decisive, and self-motivated
• Strong time management skills: ability to turn projects around efficiently and error-free, able to handle multiple projects with tight deadlines
• Hands-on experience within Bronto, JustUno, Attentive, and WhatCounts platforms (or similar)
• Strong familiarity with validation tools such as Email on Acid or Litmus + experience working with ESP support teams to ensure accuracy of email builds including client/device/browser compatibility
• Well-versed in email and SMS channel best-practices, and compliance (GDPR, CCPA, CAN-SPAM)
• Taken leading-edge tactics to optimize design, layout, messaging, deliverability, and tracking from concept to execution (Liveclicker, Movable Ink, Reflektion, Persado, Phrasee, AudiencePoint, etc.)

Qualifications: BA in Marketing with 3 years of Experience

• Demonstrated superior analytical and quantitative skills
• First-class attention to detail
• Demonstrated ability to learn quickly, be a team player, and manage change effectively
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Multi-task and work with a flexible approach to tasks
• Solid analytical background, and must be data-driven by demonstrating a sound knowledge of the relevant KPIs, and an execution champion to bring complex, data-backed campaigns to life
• Working knowledge of a comprehensive CRM/marketing automation system, like Salesforce Marketing Cloud, Braze, or Oracle (Responsys)
• Relevant marketing experience working across multi-channel engagement, loyalty and lifecycle programs
• Knowledge of segmentation, deliverability, and CAN-SPAM laws
• Fluent in HTML/CSS in order to build, test and debug emails
• Experience with Optimisely or similar tools for implementing website testing

Qualifications: BA in Information Systems with 6 years of Experience