CUSTOMER RELATIONSHIP MANAGEMENT MARKETING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 20, 2024 - The Customer Relationship Management Marketing Specialist brings extensive experience with content management systems and implementing multimedia digital strategies across diverse platforms. Skilled in SEO, Swedish and English communication, and adept at prioritizing tasks in dynamic settings. Possesses Salesforce Administrator Certificate and proficiency in Salesforce Pardot and APEX coding, enhancing stakeholder engagement and optimizing digital content management.

Essential Hard and Soft Skills for a Standout CRM Marketing Specialist Resume
  • Content Management Systems
  • SEO Optimization
  • APEX Coding
  • Salesforce Administration
  • Digital Marketing
  • Data Analysis
  • CRM Software Proficiency
  • Email Marketing
  • Multichannel Campaign Management
  • Web Analytics
  • Effective Communication
  • Stakeholder Engagement
  • Multitasking
  • Strategic Planning
  • Organizational Skills
  • Presentation Skills
  • Relationship Building
  • Adaptability
  • Team Collaboration
  • Creative Problem Solving

Summary of CRM Marketing Specialist Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Experience with content management systems
  • Experience implementing digital strategies with multimedia across multiple platforms
  • Experience managing digital content across multiple platforms, including website and blog
  • Experience implementing SEO strategies
  • Strong organizational skills
  • Excellent verbal and written communication skills
  • Experience in working with and building relationships with a broad cross-section of stakeholders and influencers
  • Exceptional written, oral, and presentation skills
  • Excellent skills in Swedish and English as spoken and written word.
  • Highly organised and skilled at prioritisation as well as able to multi-task and thrive in a fast-paced, high-growth environment.
  • Knowledge of Salesforce Administrator Certificate, Salesforce Pardot experience, APEX coding ability
  • Advanced Microsoft Excel expertise

2. BA in Business Administration with 3 years of Experience

  • Email marketing experience 
  • Hands-on experience with email campaign management tools. 
  • Strong preference for Salesforce Marketing Cloud, Cheetah Digital, Clutch.
  • Ecommerce, Retail, or Loyalty experience
  • Experience with HTML, CSS and Javascript 
  • Passionate about CRM marketing
  • Proven track record finding operational efficiencies to get messages to market faster and in a streamlined workflow.
  • A scrappy team player who is comfortable working in a fast-paced, high-growth environment.
  • Logical thinker who has a passion for data and customer experience and can navigate the technical back-end systems to help support campaign development and execution.
  • A clear, responsive communicator, verbally and in writing, with an energetic attitude.
  • Organized and highly attentive to detail with high standards of quality.

3. BA in Communications with 2 years of Experience

  • A strong desire to learn, grow and collaborate to build a meaningful enterprise in solving the biggest pain points in investing and wealth by leveraging technology
  • Self-motivated, diligent, collaborative and uplifting team player with a hunger to learn, contribute and take ownership
  • Strong analytical skills, attention to details and clarity of thoughts.
  • Candidate should have a comprehensive understanding of the marketing funnel and customer journey
  • CRM experience with platform knowledge (e.g Braze, Appsflyer, CleverTap, etc)
  • Be a strategic planner with strong logical thinking, comfortable with data and numbers
  • Strong communication skills, to work with multiple stakeholders from content writing to collaborating with internal teams
  • Eye for detail to manage integrity of CRM data
  • Work experience in marketing roles in the technology and/or financial services industry
  • Experience with data analytics and data extraction (SQL) 
  • Candidates should be fluent in both spoken and written English

4. BA in Digital Media with 3 years of Experience

  • Hands-on experience with any ESP but at least using Salesforce Marketing Cloud
  • A moderate working knowledge of email HTML
  • Excel / G-sheet competency and data handling, numerical and analytical skills
  • Ability to blend this semi-technical email marketing background with an entrepreneurial ‘high-growth’ mindset.
  • Comfortable working in a fast growth, where can assess and prioritise own work and liaise directly with a range of stakeholders across the business
  • Fluent English is essential and copywriting skills
  • Experience working in Financial Services and understanding of compliance and regulatory requirements 
  • Good problem-solving abilities and excellent communication
  • Proficiency in the Microsoft Office Suite, especially Word and Excel
  • Experience with project management software or other tracking tools to manage internal customer requests
  • Energetic with a ‘can-do’ attitude

5. BA in Information Systems with 6 years of Experience

  • Expertise in the CRM software 
  • Experience with Microsoft Dynamics 365 (Including Dynamics 365 Marketing)
  • An ability to help build requirements for integrate the CRM with internal legacy platforms
  • The skill to understand functional CRM issues, and work with the technical CRM team to resolve them
  • Ability to manage requests for CRM enhancements and new features and liaise with the CRM team for implementation
  • Organizational skills, which help the CRM Marketing Specialist juggle competing requests/projects
  • Collaboration and patience serve as the bridge between marketing and sales
  • Strong writing skills to communicate with internal partners
  • Public speaking skills that allow them to train others on CRM software
  • Attention to detail, to manage the integrity of the CRM data
  • Ability to discern meaning from patterns and spot trends in data

6. BA in Marketing with 3 years of Experience

  • Hands-on experience with a CRM platform
  • Certification in Microsoft Dynamics 365 Marketing and Sales 
  • Experience in developing custom fields or templates for contacts, leads, account, tasks event, opportunity, activities etc.
  • Experience in delivering within the Agile Methodology/Framework
  • Strong project management and problem-solving skills
  • Excellent organizational skills and proven ability to execute deliverables
  • Ability to extract insights and meaning from data sets and spot trends as well as identify possible indicated actions and explain complex new technology and concepts
  • Strong business acumen and attention to detail with a consistent record of delivering results
  • Good problem solving and conflict resolution skills
  • Strong written and verbal communication ability
  • Ability to read, write and speak English proficiently

7. BA in Business Administration with 5 years of Experience

  • Experience from CRM position with documented experience in analysis work
  • Higher education within business, statistics, or other relevant area.
  • Advanced Excel user capabilities
  • Experience in digital communication
  • Experience with CRM database work (extra plus if experience with Salesforce)
  • Rigorous, analytical and detail-oriented
  • Strong focus on execution and delivering high quality on time
  • Curious and eager to continuously learn more about the data possess
  • Enjoys working with others
  • Excellent self-organisation capabilities
  • Good at prioritisation

8. BA in Communications with 3 years of Experience

  • Knowledge of a coding language (Javascript or similar) or templating language to a proficient level 
  • Intermediate/Advanced SQL knowledge used to build data processes and support reporting
  • Have experience interacting with APIs (REST APIs, SOAP APIs)
  • Deep knowledge of any of the marketing automation platforms preferably Salesforce Marketing Cloud, Braze and Leanplum
  • Can design and implement technology-enabled business solutions
  • Passionate about the digital landscape with desire for continuous learning and advancement and energy when both revenue and customer retention have gone up through the setup of fully-automated customer journeys.
  • Team player who can collaborate and support internal and external Salesforce Marketing Cloud, Braze, and Leanplum users
  • Fluent in English (company language)
  • Knowledge of HTML, XML, CSS and JavaScript
  • Experience with setting up push notifications, in-app and inbox messages
  • Knowledge of Web Services, PHP, java, Net-C# technologies

9. BA in Digital Media with 2 years of Experience

  • Experience in CRM and/or email marketing
  • Proven success creating and managing marketing relationship campaigns (PRM and CRM)
  • Good knowledge of emailing marketing
  • Knowledge of Klaviyo (CRM platform used within the company)
  • Adept at setup and management of CRM and multi-prong communication streams
  • Analytical skills with the ability to manage large data sets
  • Familiarity with standard reporting/dashboard tools.
  • High level of organization with strong project management skills
  • Exceptional collaborator, communicator and problem solver
  • Essential knowledge of marketing automation programs
  • Salesforce Marketing Cloud Partner Certification or Email/Social/Consultant Certification
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