Job Summary: 

• Act as subject lead for Marketing related aspects within CRM and own the Salesforce elements that improves marketing use efficiency
• Leverage CRM with special focus on Marketing Processes in close collaboration with key business stakeholders from Marketing
• Act as sparring partner to define CRM requirements for Marketing processes
• Define integrations from marketing tools to CRM to drive end-to-end campaigns (such as integration of apps or landing pages into CRM, including Sales Cloud / Service Cloud Marketing Cloud interfaces & data flows)
• Build the bridge in CRM from Marketing to Sales & Service, ensuring integrated processes that are aligned with Sales & Service elements, data, processes
• Lead / drive / support key strategic initiatives & projects
• Provide CRM Business Support to Wholesale Group Companies and stakeholders including trainings
• Run Release Cycles as change catalyst for CRM, in close collaboration with business stakeholders (e.g. CRM key users in Sonova Group Companies) and CRM IT
• Customer data analysis and clustering.
• Customer segments lifecycle definition and management: marketing activities and promotions planning for caring, churn prevention, retention and upsale.
• Briefing and coordination of external agencies for creative materials and content.

Skills on Resume:

• CRM Marketing Integration (Hard Skills)  
• Stakeholder Collaboration (Soft Skills)  
• CRM Requirement Definition (Hard Skills)  
• Process Integration (Hard Skills)  
• Strategic Project Leadership (Hard Skills)  
• CRM Training Provision (Hard Skills)  
• Customer Data Analysis (Hard Skills)  
• Agency Coordination (Soft Skills)  

Job Summary: 

• Work with the development teams to extract and structure data from core systems to fulfil the marketing team's marketing automation goals.
• Work with the marketing team to design & implement an audience-centric segmentation strategy ensuring market and regional specific needs are met.
• Develop the marketing automation platform to fulfil cross channel communication including but not limited to email, SMS & direct marketing.
• Implement and manage processes for identifying opportunities, prioritising, designing, building & optimising marketing and service journeys.
• Support the build and maintenance of email templates, ensuring they are responsive and follow best practice.
• Accountable for user management, permissions, creation and access. Accountable for ensuring we adhere to market specific data regulations including but not limited to GDPR.
• Work with Analytics teams to develop and enhance marketing reporting capability that enables self-service reporting focused on delivering actionable insight.
• Drive training & delivery into the marketing teams, define and document processes and apply shared best practice.
• Implement the Webinars strategy for all targets (brokers, developers and users) as well as coordinate attendance attraction efforts
• Execute the email marketing strategy for sales conversion (new, renewals and lost win back)
• Campaigns definition: activities, creatives and targeting for automation.

Skills on Resume:

• Data Structuring (Hard Skills)  
• Segmentation Strategy (Hard Skills)  
• Marketing Automation (Hard Skills)  
• Process Management (Hard Skills)  
• Email Template Design (Hard Skills)  
• Regulatory Compliance (Hard Skills)  
• Reporting and Analytics (Hard Skills)  
• Training and Documentation (Soft Skills)  

Job Summary: 

• Develop strategic plans and briefs leveraging CRM/owned channels across the business for key stakeholders
• Review and provide feedback on creative assets to ensure they leverage best practices
• Ensure flawless execution of CRM campaigns by doing quality assurance of programs prior to launch
• Execute a cohesive testing plan across workflows and promotional campaigns to drive conversion optimization and additional learnings
• Be responsible for all CRM marketing and loyalty / customer lifecycle campaign
• Execute customer promotions independently according to the CRM plan, and coordinate with various channels including ATL, instore, social platform and member communication channel
• Develop and implement content / copy for online and social communications
• Assist eCommerce team to implement communication on social platforms to build brand awareness and drive sales
• Work closely with cross-functional teams for system setting and maximize customer communication channel
• Maintain information on website to promote campaigns
• Analyze all marketing activities, drive efficiency and optimize campaigns

Skills on Resume:

• CRM Strategy Development (Hard Skills)  
• Creative Asset Review (Hard Skills)  
• Quality Assurance (Hard Skills)  
• Testing and Optimization (Hard Skills)  
• Campaign Execution (Hard Skills)  
• Content Development (Hard Skills)  
• Cross-functional Collaboration (Soft Skills)  
• Campaign Analysis (Hard Skills)  

Job Summary: 

• Define and continuously fine-tune communication blueprint across buying stages
• Ongoing management of audience segmentation and tactical lifecycle email campaigns (writing, scheduling, testing, and deployment)
• Set up nurturing flow to convert cold leads into potential customers
• Generate demands through personalized campaigns based on the buying stages of leads
• Set up performance dashboard and provide weekly progress reports based on defined metrics
• Support email marketing needs of other stakeholders
• Work with other stakeholders to Integrate CRM marketing programs to ensure consistency of campaigns & messaging across channels
• Implementing the email marketing strategy both for B2B and B2C marketing efforts in classifieds and transactional businesses
• Execute effective communications with all real estate professionals, to strengthen relationships and promote the value of as the most important and effective real estate marketing tool
• Implement a calendar of strategies to engage real estate professionals with brand for increase lead generation and sales growth in classifieds business.
• Work closely with marketing leadership and act as a liaison to Product Management, Marketing and Sales

Skills on Resume: 

• Communication Strategy Design (Hard Skills)  
• Audience Segmentation (Hard Skills)  
• Lifecycle Campaign Management (Hard Skills)  
• Performance Reporting (Hard Skills)  
• CRM Integration (Hard Skills)  
• Email Marketing Implementation (Hard Skills)  
• Stakeholder Collaboration (Soft Skills)  
• Strategic Planning (Hard Skills)  

Job Summary: 

• Gather, identify, and analyze program data to incorporate into the marketing and data software
• Monitor data quality, data migration, and data integration, including data accuracy and completeness across accounts, contacts, opportunities, etc.
• Develop the creation of long-term strategic goals for high data quality and appropriate data use
• Provide data reports, dashboards and analyses to program and marketing staff
• Automate data capture and customize inputs, such as custom URLs and landing pages
• Develop the setup of inquiry form and lead and case assignments
• Configure and maintain the automated communication in various mediums
• Gather and generate campaign results and statistical reports
• Evaluate and configure data and marketing systems, and create process documentation and data directories
• Setup CRM architecture, and integration of Print Tech databases for automated processes and applications
• Develop and implement functional tests for customized fields and objects, and maintain CRM for daily usage

Skills on Resume:

• Data Analysis (Hard Skills)  
• Data Integration Management (Hard Skills)  
• Strategic Data Planning (Hard Skills)  
• Reporting and Dashboarding (Hard Skills)  
• Automation Development (Hard Skills)  
• CRM Configuration (Hard Skills)  
• Process Documentation (Hard Skills)  
• Functional Testing (Hard Skills)  

Job Summary: 

• Gathering requirements for email campaigns from the CRM and Engineering teams
• Write technical specs while testing and executing email programs according to business needs
• Assist the CRM team with translations requests and testing of CRM programs and initiatives
• Assist with projects as needed from the CRM management team
• Develop and execute email campaign strategy across all markets
• Design high-performing campaign emails partnering with design & content team
• Analysis and segmentation of user groups and creation of personalized customer journeys
• Drive email campaign performance with experimental methods e.g A/B tests
• Configure security settings and automated processes
• Troubleshoot technical issues and devise immediate and long-term solutions
• Manage and work to eliminate duplication in accounts, contacts and/or processes

Skills on Resume: 

• CRM Integration (Hard Skills)  
• Technical Specification Writing (Hard Skills)  
• Email Campaign Strategy (Hard Skills)  
• Data Segmentation (Hard Skills)  
• A/B Testing (Hard Skills)  
• Security Configuration (Hard Skills)  
• Problem Solving (Soft Skills)  
• Process Optimization (Hard Skills)  

Job Summary: 

• Oversee day to day production of email campaigns, including: email build, deployment, and performance monitoring
• Collaborate with Marketing leadership and team members to create national, regional, and segment-based communication strategies for acquisition, lead nurturing, customer cross-sell/up-sell, and customer retention
• Create emails from templates hosted within marketing automation solution, HubSpot
• Code, develop, and QA responsive HTML emails to ensure multiple email client compatibility
• Collaborate with internal customers to create and or repair HTML emails from code provided by external clients
• Assist marketing with A/B and other testing methodology for assigned campaigns to enhance engagement and deliverability
• Troubleshoot rendering errors and adjust problematic code 
• Responsible for maintaining integrity of campaign lists and Hubspot data
• Responsible for developing insightful HubSpot reports, and processes to continuously spot ways to improve engagement
• Analyze email trends, spot patterns, and suggest ideas to improve campaigns to be on par with best practices and advancing email marketing strategies
• Utilize Adobe Creative tools to manipulate and optimize image assets

Skills on Resume: 

• Email Campaign Management (Hard Skills)  
• Strategic Communication Planning (Hard Skills)  
• HubSpot Proficiency (Hard Skills)  
• HTML/CSS Coding (Hard Skills)  
• A/B Testing (Hard Skills)  
• Data Integrity Management (Hard Skills)  
• Analytical Reporting (Hard Skills)  
• Adobe Creative Suite (Hard Skills) 

Job Summary: 

• Collaborate cross-functionally with Design, Product, and Marketing Analytics to deliver compelling, personalized customer journeys
• Draft and execute retention and engagement-focused initiatives by leveraging personalized communication over email, push notifications, and in-app messages
• Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy
• Construct hypotheses based on the available data and frequently test and experiment to refine the overall retention strategy
• Implement complex lifecycle journeys across multiple retention channels, while demonstrating expertise in building smooth email templates using HTML and CSS
• Ownership of these journeys, from conceptualization to design, approvals, scheduling, and execution of relevant deployments
• Work closely with the design and creative team in the implementation and selection of communication to be pushed through channels
• Work with the marketing analytics team by leveraging data 
• Improve the performance of push, email, and in-app channels along the lines of segmentation, hygiene, deliverability, and optimal send times
• Track and reporting on email campaigns in order to guide improvements and ensure current best email practices in the industry are being followed
• Hypothesize and initiate multiple A/B tests and complex multivariate experiments to understand the impact and glean new insights

Skills on Resume: 

• Cross-functional Collaboration (Soft Skills)  
• Campaign Management (Hard Skills)  
• Data Analysis (Hard Skills)  
• HTML/CSS Proficiency (Hard Skills)  
• A/B Testing (Hard Skills)  
• Marketing Analytics (Hard Skills)  
• Process Ownership (Soft Skills)  
• Performance Optimization (Hard Skills)  

Job Summary: 

• Communicate the Five Star Products, Inc. value proposition to increase brand awareness, generate demand and position FSP as industry experts.
• Conceptualization, copywriting, and project management of print and digital content including collateral templates, brochures, sell sheets, PDFs, white papers, storyboarding, videos, infographics and other downloadable, digestible content.
• Day-to-Day maintenance, support, troubleshooting and training for Salesforce User Community.
• Oversee internal and external website content including updates, ensure search engine optimization, design of landing pages, microsites, quarterly blog, and report on analytics.
• Maintain document control for all literature, packaging, and labeling
• Work interdepartmentally to ensure technical accuracy of content development.
• Strict adherence to deadlines is critical.
• Communicate with various stakeholders related to email revisions, project requirements, and other production related topics
• Dispatch weekly reports to senior management, highlighting performance, improvement opportunities, and key learning areas
• Help create and implement processes to improve quality and efficiency across the agency.
• Understanding of development processes and capabilities for email

Skills on Resume:

• Brand Communication (Soft Skills)  
• Content Development (Hard Skills)  
• Salesforce Maintenance (Hard Skills)  
• SEO Optimization (Hard Skills)  
• Project Management (Hard Skills)  
• Interdepartmental Coordination (Soft Skills)  
• Analytical Reporting (Hard Skills)  
• Process Improvement (Soft Skills)  

Job Summary: 

• Understanding customer journeys and finding opportunities for growth of professional dealer base and private car customers.
• Creation of strategic and tactical plans to increase the activity and size of customer base.
• Development of campaign strategies, and drive execution through to completion with partners in the marketing and product teams utilizing both internal and external platforms and tools
• Measuring the impact of CRM initiatives on campaign KPI’s and contribution to annual objectives, and develop ways to optimize and scale them
• Working cross-functionally with business teams, product, engineering, and analytics to meet ambitious growth targets
• Drive all campaign retrospectives to continue iterating and improving processes
• Ensure all emails meet requirements for testing, tracking, branding, legal & compliance.
• Provide thoughtful feedback on email creative assets, including template designs, copy, and subject lines.
• Analyze and report on the effectiveness of email programs and campaigns against goals and KPIs.
• Recommend actions to improve engagement and response to email programs.
• Be the email expert for the internal businesses support, consulting on best practices, enforcing legal and compliance policies, and using expertise to continuously improve results.
• Leverage technology and partners to build more sophisticated and measurable email campaigns.

Skills on Resume: 

• Campaign Strategy Development (Hard Skills)  
• CRM Analytics (Hard Skills)  
• Cross-functional Collaboration (Soft Skills)  
• Strategic Planning (Hard Skills)  
• Email Marketing Compliance (Hard Skills)  
• Creative Feedback (Soft Skills)  
• Performance Reporting (Hard Skills)  
• Technology Integration (Hard Skills)