Job Summary: 

• Create and manage communications to the Instructor segment of the membership program to grow engagement and sales
• Own the global rollout of the trainer network platform
• Manage and execute the marketing efforts for trainers in local and global markets
• Provide global markets with strategy, communications, and content for the trainer network.
• Create the trainer marketing and development strategy as it pertains to the loyalty program and overall CRM strategy
• Support the Director Consumer Engagement and Personalization in the day-to-day management
• Ensure successful development, launch, and ongoing marketing operations.
• Lead ongoing marketing operations of the membership and CRM program.
• Ensure all project deliverables are completed according to the project plan and quality standards, including business process monitoring for the Reebok membership program.
• Own technical documentation of current and new marketing operations.
• Manage the implementation and testing of the global CRM programs and functionalities using the global CRM platform.
• Work directly with Product Squads to ensure rewards for the CRM program are being operationalized and delivered on an ongoing basis.
• Run and communicate weekly reports for CRM and testing plans to improve program efficiency as in a higher ROI, higher CTR, and a higher LTV. 
• Support the development, management, and analysis of tests for optimization to meet business goals.
• Manage full-cycle CRM promotions including planning, budget, and risk management, through execution and post-promotion analysis

Skills on Resume: 

• Communication Management (Hard Skills)  
• Global Rollout Coordination (Hard Skills)  
• Marketing Strategy Development (Hard Skills)  
• Project Management (Soft Skills)  
• CRM Program Implementation (Hard Skills)  
• Technical Documentation (Hard Skills)  
• Performance Reporting (Hard Skills)  
• Full-Cycle Promotion Management (Hard Skills)  

Job Summary: 

• Responsible for implementing AFRY’s new CRM Marketing tools and processes, marketing automation and CRM concepts.
• Integrate Marketing CRM and Sales CRM in collaboration with experts within Sales and Business Development.
• Support key talent acquisition and lead generation campaigns with best in class activities.
• Develop and leverage community management and support talent aquistion.
• Responsible for maintaining clarity, structure and high quality content, adhering to AFRY's visual guidelines and tonality.
• Responsible for CRM Training Program sharing best practice, providing advice, guidance and training on how to manage and execute CRM to a virtual, CRM community.
• Combine customer data and analytics, consumer insights and market research to understand areas of opportunity to develop CRM programs
• Develop learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities
• Integrate customer forecast process into marketing spend decisions and revenue forecasting
• Oversee planning, forecasting and development of CRM programs with cross-channel partners across multiple marketing channels
• Develop analysis, reports and hind sights to share with key stakeholders
• Recommend segmentation, targeting, lifetime value, and personalization tactics to improve response & conversion and maximize marketing ROI
• Drive personalization across email, site, and display through custom audiences, journeys, and customer lifecycle stages
• Participate in developing and optimizing commercial processes, and support these throughCRM ecosystem
• Work with the Tribe Interaction and Logistics Lead to ensureCRM system supports all event and impactful communication requirements

Skills on Resume: 

• CRM Implementation (Hard Skills)
• Data Analysis (Hard Skills)
• Community Management (Soft Skills)
• Training Development (Soft Skills)
• Market Research (Hard Skills)
• Personalization Strategy (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Content Creation (Hard Skills)

Job Summary: 

• Strategize, build and manage labels’ and artists’ owned media channels, including fan acquisition, engagement and retention and the execution of multi-channel campaigns
• Use Salesforce Marketing Cloud, Salesforce CRM and associated tools to create and continuously enrich a 360° view of the fan through demographic, behavioral, and transactional data
• Collaborate with CRM team members across the Sony Music business, freely impart knowledge and share experience for collective furtherance
• Acquire and engage fans through the creation of digital mechanics (competitions, sign up forms, social tools) and set up associated marketing automation workflows
• Create cross-marketing opportunities and regular plays via streaming partners, all in accordance with Data Protection legislation and law
• Represent CRM at artist planning and label meetings.
• Offer sound CRM strategy to ensure CRM is a core strategic component in all digital marketing campaigns
• Strategic and creative thinker with the ability to drive and manage integrated marketing campaigns to execution autonomously
• Comfortable with using multiple technologies and conceiving complex marketing automation workflows
•  Accurately segment the customer database and develop appropriate messaging for each consumer based on behavior, spend, geography, etc.
• Increase engagement by improving customer communications across Email, Facebook fan page, push notifications, and In-App messaging
• Set up lifecycle communications plans and accurately report campaign ROI
• Develop automated and personalized messages
• Develop retention features within products
• Develop and maintain a creative roadmap
• Devise and implement the company's CRM strategy

Skills on Resume: 

• Media Channel Management (Hard Skills)  
• Salesforce Proficiency (Hard Skills)  
• Collaboration Skills (Soft Skills)  
• Fan Engagement Strategies (Hard Skills)  
• Cross-Marketing Opportunities (Hard Skills)  
• CRM Strategy Development (Hard Skills)  
• Segmentation and Messaging (Hard Skills)  
• Lifecycle Communication Plans (Hard Skills)  

Job Summary: 

• Be the Product Owner for the Salesforce CRM system, owning the product Roadmap and Backlog, capturing requirements and creating user stories, prioritizing backlog items, and performing testing to ensure solutions deployed are fit for purpose.
• Develop and deliver ongoing training and communications plan to drive consistent and effective use and understanding of the CRM across teams.
• Manage integrations between the CRM and other marketing, sales, production, and finance systems.
• Capture requirements for the digital and print production system that integrates with the CRM.
• Work closely with colleagues in marketing and technology in implementing a successful lead generation and renewal program.
• Be responsible for recording, prioritizing, and solving any CRM issues either directly or through IT colleagues across the business and via external partners.
• Oversee the CRM steering group and regular stakeholder meetings to ensure that knowledge is shared amongst different departments.
• Work with the senior leadership team to maximize the value derived from the CRM.
• Create customer programs that would drive traffic to the site and create customer loyalty.
• Understand and provide insights on customer behavior on website, application, and overall eCommerce business.
• Review product and client satisfaction and recommend action points based on data and business strategy.
• Monitor website sessions, new customer ratio, return on an ad, bounce rate, app download acquisitions.
• Ensure that Today’s Pick Up articles are executed.
• Monitor progress coupon distribution, management, and analyze results for reporting.
• Provide analysis and monitor EDM Subscriber.

Skills on Resume: 

• Salesforce Management (Hard Skills)  
• User Story Development (Hard Skills)  
• Training Development (Soft Skills)  
• System Integration (Hard Skills)  
• Lead Generation Implementation (Hard Skills)  
• Issue Resolution (Soft Skills)  
• Stakeholder Engagement (Soft Skills)  
• Behavior Analysis (Hard Skills)  

Job Summary: 

• Lead on the creation and development of the annual business CRM strategy
• Aimed at driving acquisition, increasing conversion, improving retention and stimulating loyalty and lifetime value.
• Assist in the development of the Single Customer View database and providing insight into customer behavior.
• Build collaborative relationships with the online and offline marketing teams 
• Increase understanding of the customer base through insight, segmentation and data analysis.
• Assist in the delivery of utilizing CRM to drive customer experience improvements through deployment across customer services and support functions and supplier.
• Management of data and external CRM support partner, resolving any issues that arise during the implementation of CRM campaigns and development.
• Develop links with external partners for customer acquisition through data partnerships
• Plan and implement campaigns based on segmentation to be defined or other triggers
• Develop systemic approaches to manage and maintain high-frequency campaigns
• Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion, retention, and revenue
• Work closely with other stakeholders to manage effectively the CRM budget
• Champion the CRM strategy with key stakeholders
• Create and collaborate with Marketing new Activities, App Download Campaign, EDM Campaign
• Regularly communicate with the Product team for asset sourcing, usage of the platform, and email reply.

Skills on Resume: 

• CRM Strategy Development (Hard Skills)  
• Customer Insight Analysis (Hard Skills)  
• Stakeholder Relationship Building (Soft Skills)  
• Data Management (Hard Skills)  
• Campaign Planning (Hard Skills)  
• Performance Analysis (Hard Skills)  
• Budget Management (Hard Skills)  
• Cross-Functional Collaboration (Soft Skills) 

Job Summary: 

• Take ownership of the retention strategy, define CRM action plans and ensure short, medium, and long-term projects are in the plan and aligned with the company’s objectives and key results.
• Come up with creative ideas for ad-hoc promotions and be fully responsible to plan and coordinate the monthly campaign calendar with all the relevant stakeholders in the team.
• Implement and continuously optimize all automated and transactional CRM journeys, making sure the player experience is smooth and consistent across all channels.
• Ensure all player lists are properly filtered and segmented.
• Be the main driver towards AB Testing improvements, analyze stats, and share results with the rest of the team.
• Liaise with all relevant stakeholders, including the content, design, dev team, etc., and understand the work involved by all the different members in order to get a campaign out.
• Ensure all content and imagery used in communications, meet advertising regulatory and legislative standards.
• Ensure all CRM campaigns are properly tracked, analyze results, and suggest ideas for continued optimization.
• Help with coming up with ways to improve and further optimize processes and internal tools.
• Segmenting and/or modeling data, developing 1:1 programs, managing multichannel touchpoints, building test and learn programs, visualizing and presenting data, and identifying and presenting insights for growth and optimization
• Work with various tools and data sets to build ROI-driven, personalized relationship management plans
• In conjunction with data management team, prepare data for analysis and reporting
• Develop and manage target segmentation, journey paths, personalization strategies, and next best engagements
• Develop test plans for optimization and growth
• Design, develop, maintain and present reporting dashboards
• Drive new processes and protocols for continued enhancement of CRM products and services

Skills on Resume: 

• Retention Strategy Development (Hard Skills)  
• Campaign Planning and Coordination (Hard Skills)  
• CRM Journey Optimization (Hard Skills)  
• AB Testing Improvements (Hard Skills)  
• Stakeholder Collaboration (Soft Skills)  
• Regulatory Compliance (Soft Skills)  
• Data Segmentation (Hard Skills)  
• Process Improvement (Soft Skills)  

Job Summary: 

• Plan global CRM Campaigns via different online & offline channels based on an analytical approach that aims at increasing customer value.
• Manage and deploy these campaigns self-reliant withincampaign management tool: campaign set-up, segmentation, timing, content creation, testing, delivery
• Take over responsibility for the business impact of campaigns by proper campaign controlling: calculation, reporting, interpretation of all relevant campaign KPIs in cooperation with team Analytics & Reporting
• Managing various internal stakeholders from different departments as well as external providers
• Lead the strategy for customer lifecycle programs, using data-driven insights to develop campaigns that encourage repeat purchase for new customers and win back lapsed customers
• Develop and implement automation strategies to surprise and delight active customers
• Support the team with testing plans for broadcast emails, whilst continually ensuring best practice is adhered to
• Research, develop and implement an effective customer loyalty program
• Own the relationship withCRM agency, ensuring utilizing the solution to its advantage to grow and refine performance
• Be the spokesperson for customer insight and analytics, educating the rest of the business about customer behavior and CRM strategy in relation to those insights
• Collaborate with the Performance Marketing Manager to ensure utilizing CRM data to execute cross-channel marketing initiatives
• Collaborate with the wider marketing and design teams to ensure Email comms and content are in line with the overall marketing communication plan
• Establish channel-specific performance benchmarks, summarise key insights, and recommend actions to improve performance. 
• Work with internal teams such as Database Marketing, Content, SEO, PPC, Display, and Product to deliver an aligned customer experience. 
• Develop the end to end email process
• Track campaigns in order to strategically drive CRM performance

Skills on Resume: 

• Global CRM Campaign Planning (Hard Skills)  
• Campaign Management (Hard Skills)  
• KPI Reporting and Analysis (Hard Skills)  
• Stakeholder Management (Soft Skills)  
• Customer Lifecycle Strategy (Hard Skills)  
• Automation Strategy Development (Hard Skills)  
• Customer Loyalty Program Development (Hard Skills)  
• Cross-Channel Collaboration (Soft Skills)  

Job Summary: 

• Implementing and overseeing the adoption of CRM best practice by the global sales and growth marketing team
• Manage pipeline and forecasting for business leaders ensuring data accuracy is constantly maintained and reviewed 
• Managing lead generation and quality across the various touchpoints coming from growth marketing
• Build and manage detailed reports & dashboards which provide management and sales with actionable insights 
• Configure CRM and create workflows that increase sales productivity and sales performance
• Design and own templates that drive sales effectiveness across the end to the end sales process
• Automate sales processes and customer insights to drive effective management of key accounts 
• Monitoring customer recency, frequency, and monetary value
• Expert interrogation and analysis of database to drive business revenues
• Optimizing customer segmentation and personalization for CRM activity
• Use of CRM platform for multi-channel customer communications
• Ensuring all CRM activity is legally compliant with company and requirements
• Support setting of all new customer, retention, and other associated KPIs
• Own the setup configuration of the CRM ensuring it is constantly evolving to meet the businesses needs

Skills on Resume: 

• CRM Best Practices (Hard Skills)  
• Pipeline Management (Hard Skills)  
• Lead Generation Management (Hard Skills)  
• Report and Dashboard Creation (Hard Skills)  
• Workflow Automation (Hard Skills)  
• Sales Process Optimization (Hard Skills)  
• Customer Segmentation (Hard Skills)  
• Legal Compliance in CRM (Soft Skills)  

Job Summary: 

• Generating and retaining customers, carrying out effective email marketing strategies, promoting brands through communication channels
• Analysis and creation of valuable audience insights to help inform on CRM and customer engagement/retention strategy
• Testing and implementation of email campaigns, developing automation of emails, and ensuring optimization of results
• Building out audience, focussing on effective communications and promotions
• Develop and execute the customer lifecycle and contact strategies to deliver an increase in customer value, engagement, and retention
• Work with internal stakeholders to scope the design and integration of a seamless registration and email sign up process
• Manage the briefing process for campaigns to ensure all campaigns are delivered on time and on brief
• Maintain customer data to segment users and deliver appropriate messaging to recruit, retain, convert and loyalize users per strategic objectives
• Present reports and insights to the wider team and senior stakeholders
• Creating in-store CRM strategies to target clientele of different level
• Training and grooming retail sales staff to improve service standard
• Planing and executing new initiatives in client engagement to build loyalty
• Consolidating data and providing data report to improve the effectiveness
• Manage and develop one direct report
• Support with weekly and monthly reports to highlight performance in relation to CRM KPIs

Skills on Resume: 

• Email Marketing Strategies (Hard Skills)  
• Audience Insights Analysis (Hard Skills)  
• Automation Implementation (Hard Skills)  
• Customer Lifecycle Management (Hard Skills)  
• Stakeholder Collaboration (Soft Skills)  
• Customer Data Segmentation (Hard Skills)  
• CRM Strategy Development (Hard Skills)  
• Team Training and Development (Soft Skills)  

Job Summary: 

• Responsible for the implementation of the Proactive Customer Care blueprint solution regarding all CRM systems.
• Work closely with the Proactive Customer Care project team to identify the requirements and align on the rollout sequence.
• Detailing the requirements from the business point of view.
• Based on the rollout plan define together with all CRM systems the implementation details.
• Support the creation of the user training materials, and the user acceptance tests.
• Support with planning/managing the implementation of the CRM strategy in line with the overall brand and digital strategy
• Increase customer loyalty through online & offline marketing channels
• Drive repeat purchase through campaigns and new initiatives
• Develop automation triggers and events for in the moment messaging
• Work with the global team to understand key content plans, promotions, and initiatives
• Management and development of the group email marketing channel
• Launch innovative, best in class CRM programs to acquire new customers, retain/reward existing customers and re-engage with lapsed customers across channels
• Lead CRM reporting on a customer, channel and program performance on a weekly, monthly, and ad-hoc basis
• Managing client experiences, gifting and personalised services
• Working closely with the managers in the store to achieve brand targets

Skills on Resume: 

• CRM Implementation (Hard Skills)  
• Project Collaboration (Soft Skills)  
• Requirement Gathering (Hard Skills)  
• User Training Support (Soft Skills)  
• Customer Loyalty Strategies (Hard Skills)  
• Campaign Management (Hard Skills)  
• Automation Development (Hard Skills)  
• CRM Performance Reporting (Hard Skills)  

Job Summary:  

• Have full ownership of the CRM comms calendar on the digital touchpoints (delivering CRM strategies, reviewing CRM communication plan, activating campaigns, reviewing the performance)
• Working with other channel leads (PR, Social, and Brand)
• Optimize the creatives using data & insights, deliver relevant and distinctive content tocustomers to increase engagement
• Work in cross-functional teams (CX, E-commerce, Commercial) to unlock new App functionalities or CRM services for customers.
• Drive the testing plan forward, from forming hypotheses, implementing tests to measuring the results, with support from the BI team.
• Own the reporting and performance management for the CRM, and cascade this to the rest of the business.
• Input and support the annual brand plan process, and review and define the CRM strategy & activation plan.
• Monitor key competitors' activities and share the best practices back with the broader business
• Responsible for achieving country targets and contribute actively to the development ofmarketing channel in the DACH market
• Create a locally relevant marketing strategy and optimize the entire customer journey
• Plan, set-up and execute push notifications, in-app messages and web push notifications
• Analyze, test and optimize performance to improve customer experience
• First-hand experience in the development and implementation of a successful CRM strategy and loyalty programme launch with back-end system knowledge. 
• Manipulate and integrate large levels of data on a global scale in order to derive insight and build effective retention campaigns. 
• Build a Global database, in collaboration to have a true 360 view of customers including but not limited to travel retail, Stores, online and within Distributor led countries wherever possible.  

Skills on Resume: 

• CRM Calendar Management (Hard Skills)  
• Cross-Channel Collaboration (Soft Skills)  
• Data-Driven Content Optimization (Hard Skills)  
• Cross-Functional Teamwork (Soft Skills)  
• Test Plan Implementation (Hard Skills)  
• Performance Reporting (Hard Skills)  
• Competitor Analysis (Soft Skills)  
• Customer Journey Optimization (Hard Skills)  

Job Summary: 

• Defining requirements together with business and IT stakeholders
• Proactively search and identify improvement potentials (for CRM and other relevant systems) and initiate concrete actions
• Develop innovative and future-proof solutions, implement them with focus on maximizing commercial & organizational value
• Develop strategy and roadmap for the CRM system and derive concrete action points
• Manage projects independently and proactively
• Represent business interests as the interface to IT
• Manage any integration requirements between Salesforce and other applications.
• Organise quarterly meetings for the CRM steering committee
• Ad-hoc reporting and analysis to support decision making
• Plan, set up, and manage promotions and releases in allinternational markets
• Create new automated campaigns based on behavioral triggers
• Set up regular A/B test for emails as well as other channels to improve conversion
• Develop a technical understanding that helps find opportunities for automation and personalization
• Work closely together with the Design Team to create stunning assets, with the IT Team to implement campaigns and conversion levers, and with the Performance Marketing Team to create synergies between all channels
• Implement product-specific email journeys, reducing time to repurchase

Skills on Resume: 

• Requirement Gathering (Hard Skills)  
• Process Improvement (Soft Skills)  
• Solution Development (Hard Skills)  
• CRM Strategy Planning (Hard Skills)  
• Project Management (Soft Skills)  
• IT Collaboration (Soft Skills)  
• Salesforce Integration (Hard Skills)  
• A/B Testing Implementation (Hard Skills) 

Job Summary: 

• Lead the transformation of customer data analytics approach.
• Devise and implement a market-leading CRM strategy for the end to end consumer lifecycle through acquisition, engagement, retention and reactivation.
• Planning, managing and delivering cross channel CRM strategy across the launch territories 
• Own the end to end consumer data journey, ensuring customers receive a superior experience, to drive increased customer conversion, a unique personal experience & brand loyalty.
• Take the lead for CRM on various cross-functional and partnership growth projects to create and deliver optimal customer journeys, both online/in-app, and through POS and group communications.
• Collect & understand all data relating to customer interactions and bring insights together to build an accurate view of the customer experience. 
• Define data architecture, commerce systems & processes are required to provide customers with a superior, seamless experience.
• Build and deliver a collaborative single customer view across all La Perla customers inclusive of all retail, partner and umbrella companies. 
• Define and deliver all required reporting and communications regarding the 360 customer experience across online, loyalty, email and POS putting in place s strategy to identify and recognize loyal and repeat guests.
• Analysis and improvement of data collection strategies across the group. 
• Unifying processes to build a strong and robust database of digital and in-store customer communications. 
• Define the overall CRM architecture to check the coherence of data coming from the integrated systems. 
• Full accountability to ongoingly maintain the delivery and implementation of all data, GDPR and privacy regulations by region. 
• Define objectives and KPIs for area and implement reporting to support. 
• Work closely with digital marketing agency to build effective campaigns and engagement. 

Skills on Resume: 

• Customer Data Analytics (Hard Skills)  
• CRM Strategy Development (Hard Skills)  
• Cross-Channel CRM Management (Hard Skills)  
• Customer Experience Optimization (Soft Skills)  
• Data Architecture Design (Hard Skills)  
• Customer Journey Collaboration (Soft Skills)  
• Data Collection Analysis (Hard Skills)  
• KPI and Reporting Implementation (Hard Skills)

Job Summary: 

• Use best practices on the market combined with Temenos needs to maintain Salesforce security model, including roles, profiles, sharing rules, workflows and groups.
• Manage users, licenses and Salesforce setup.
• Track the critical updates of Salesforce and take ownership of implementing them.
• Build custom reports, dashboards and business rules.
• Upgrade and maintain 3rd party applications in Salesforce.
• Create and maintain training materials.
• Deliver or support delivery of training for new and existing users.
• Take ownership of the Case management module.
• Evaluate new releases of Salesforce and provide concise presentation of key changes which will impact Temenos Salesforce and its users.
• Run Salesforce Optimizer regularly in order to reduce technical debt and optimize configuration.
• Communicate to users whenever new functionalities are deployed.
• Continuously identify areas where system functionalities can be implemented to ease up or improve data quality.
• Manage any ad hoc activities, customizations or project related tasks as required by the business.
• Increase conversions and customer lifetime value through multi-channel personalization on all digital digitals, and develop campaigns accordingly for paid media, email, telemarketing, push and inbound.
• Set up outbound calling approach, develop scripts and guide external telemarketing partner

Skills on Resume: 

• Salesforce Security Management (Hard Skills)  
• User and License Management (Hard Skills)  
• Custom Report Building (Hard Skills)  
• Third-Party Application Maintenance (Hard Skills)  
• Training Delivery (Soft Skills)  
• Case Management Ownership (Hard Skills)  
• Salesforce Optimization (Hard Skills)  
• Multi-Channel Personalization (Soft Skills)  

Job Summary: 

• Managing a jam-packed CRM calendar, planning, developing and optimising CRM communications for John Lewis across email, push notifications and direct mail to deliver against customer, commercial and brand objectives.
• Interface with the wider marketing, trading and product teams, juggling multiple briefs, coordinating requests, and planning responses that balance customer insights and commercial outcomes.
• Ambassador for personalisation, using data and insight to develop targeted, relevant communications and customer lifecycle journeys (including Onboard, Retention and Winback).
• Oversee and implement a test and learn approach, driving constant innovation and optimization across activities. 
• Identify opportunities for improvement and develop new initiatives to deliver a market-leading CRM experience.
• Ensure that all communications are customer-centric, timely and delivered with a high degree of accuracy.
• Work in close collaboration with the wider CRM & Loyalty Marketing Managers to ensure alignment behind strategic outcomes.
• Ensure team of CRM executives have all the information they require to deliver brilliant campaign activity
• Foster collaborative culture, supporting the team to deliver exceptional results.
• Champion and embed the adoption of Salesforce Marketing Cloud Self Serve ambition within the CRM team, and support the implementation of a new/enhanced campaign management tool.
• Be comfortable analysing data and identifying opportunities to improve engagement and commercial performance 
• Comfortable sharing insight and recommendations with the team and wider business.
• Play an active role in developing the CRM & Loyalty contact and content strategies, using CRM expertise and customer insight to shape outputs.
• Continuously monitor analytics platforms and other tools to monitor and analyze the outcomes from the tests.
• Identify and test new technologies and practices to improve conversion rate and customer engagement

Skills on Resume: 

• CRM Campaign Management (Hard Skills)  
• Personalization Strategy (Hard Skills)  
• Data Analysis (Hard Skills)  
• Team Collaboration (Soft Skills)  
• Test and Learn (Soft Skills)  
• Salesforce Marketing Cloud (Hard Skills)  
• Customer-Centric Communication (Soft Skills)  
• Innovation and Optimization (Soft Skills)  

Job Summary: 

• Plans and implements CRM strategy, as part of the UNIQA Group CRM community, contributing to the development of best practices for prioritizing and implementing CRM activities locally
• Manages and coordinates customer acquisition, cross-selling, up-selling and retention activities according to the company's strategy
• Develops and monitors customer loyalty programs, in strict collaboration with Customer Experience Department
• Takes an active role in the CRM system implementation project
• Designs and implements customer segmentation strategy and concept
• Constantly monitors customer reports (current portfolio structure and main portfolio KPIs evolution) and drives initiatives for portfolio development
• Designs, coordinates, implements, and monitors sales campaigns including CRM suport actions, online sales campaigns (end-to-end digital campaigns), Product Marketing support activities, tele-sales campaigns (creates the strategy for internal tele-sales projects)
• Monitors campaigns performance and proactively recommends and implements improvement measures, if things are going off-track
• Promotes actively campaign results to sales force and other internal stakeholders within the company
• Creates campaigns and build lists for multi-channel campaigns including email, direct and online sales, SMS, telesales etc.
• Evaluates campaign results and monitors ROI of campaigns, in close collaboration with internal Sales Controlling team.
• Collaborates and manages projects with internal and external communication/marketing agencies to meet campaign milestones/objectives
• Plan, prepare and implement automated and personalized always on CRM campaigns across various channels and touchpoints in close alignment with local channel marketing

Skills on Resume: 

• CRM Strategy Development (Hard Skills)  
• Customer Segmentation (Hard Skills)  
• Loyalty Program Management (Hard Skills)  
• Sales Campaign Coordination (Hard Skills)  
• Cross-Functional Collaboration (Soft Skills)  
• Performance Monitoring (Hard Skills)  
• Project Management (Soft Skills)  
• Campaign Optimization (Soft Skills)  

Job Summary: 

• Be the go-to contact for any CRM-related tasks.
• Develop contact strategies that maximise value forcustomers leveraging phone, email, SMS, chat and other touch points.
• Familiar with the CRM best practices and are able to translatecustomer contact strategy into a smooth operational CRM Strategy.
• Analyse, implement and maintainCRM contact strategies.
• Set up tracking and reporting to measure performance vs. targets.
• Work closely together with Operations and Marketing Teams and also collaborate with counterpart and Tech & Analytics teams to create a global contact strategy.
• Manage two email marketing specialists placing focus on long-term development with Ten.
• Work closely with in-house Content team to deliver on day-to-day CRM planning, management and implementation
• Act as the main point of contact for CRM in the region.
• Work closely with the Head of CRM and key stakeholders across relevant verticals to drive growth through tactical and strategic improvements to campaigns.
• Regularly analyze results and communicate digestible insights and recommendations back to the business.
• Implement a test and learn strategies to optimize the comms effectiveness across content, subject line and segmentation
• Feeding all insights gained from the results analysis back in to create a continuous process of testing and improvement
• Lead on the scoping, planning and execution of major data and automation initiatives.
• Act as a key point of contact with email service provider.
• Manage the email/SMS calendar for a company with a national footprint

Skills on Resume: 

• CRM Contact Strategy (Hard Skills)  
• Performance Reporting (Hard Skills)  
• Team Collaboration (Soft Skills)  
• Email Marketing Management (Hard Skills)  
• Data Analysis (Hard Skills)  
• Test and Learn (Soft Skills)  
• Content Strategy (Soft Skills)  
• Automation Initiatives (Hard Skills)  

Job Summary: 

• Planning, coordinating, delivering and tracking compelling campaigns across CRM channels that integrate with the larger marketing organization’s strategy.
• Developing & executing a best-in-class email marketing calendar, which includes writing creative briefs and applying global audience targeting on a CRM platform, which this person will choose and onboard.
• Developing personalized, scalable and automated marketing campaigns.
• Continuously reporting on performance, using comprehensive quantitative and qualitative analysis to provide insights for optimization.
• Suggesting and implementing regular A/B testing to increase conversion and overall program efficiencies.
• Conducting competitive research and identifying and adopting relevant technological innovations, translating those into actionable recommendations to scalemarketing capabilities.
• Formulating long-term retention marketing plans to increase the loyalty of current customer base.
• Manage the delivery of the CRM plan and roadmap
• Responsible for the end to end campaign planning and execution from brief stage through to post campaign analysis
• Delivering appropriate and relevant messaging based on customer segmentation to build brand affinity.
• Utilise insight, campaign analysis and existing customer feedback to optimise campaign performance
• Managing the business case process for new campaigns, ensure all CRM plans and campaigns have clear and measurable targets
• Working with the wider marketing team to integrate CRM across digital channels

Skills on Resume: 

• Campaign Coordination (Hard Skills)  
• Email Marketing (Hard Skills)  
• Automation Development (Hard Skills)  
• Performance Reporting (Hard Skills)  
• A/B Testing (Hard Skills)  
• Competitive Research (Soft Skills)  
• Retention Strategy (Soft Skills)  
• CRM Integration (Soft Skills)  

Job Summary: 

• Responsible for developing and executing end-to-end CRM strategies focused on promotional, educational, retention, and winback
• Incorporate promo strategy into nurture and retention campaigns to deliver against long-term growth goals
• Map out customer journey from sign up to churn and build corresponding personas/segments/audience
• Run CRM experiments to test creative, content, and frequency, and apply learnings to improving key performance metrics
• Establish, report on, and improve critical metrics for all campaigns / communications
• Collaborate with cross functional teams, including but not limited to: data science, product, operations, marketing analytics teams to ensure communications are on-brand, impactful, and relevant
• Work with deployment and creative teams to design and launch complex automated campaigns using marketing automation tools
• Translate customer journey into data mapping plan for product and engineering integrations 
• Own and manage data integration of marketing automation tools
• Analyse user behaviour to refine user segmentation
• Expert in communicating data & insights in an engaging way
• Create, develop, and execute the CRM & audience strategy across all customer segments
• Working closely with the content/commercial teams to address market- specific opportunities and customer nuances
• Responsible for leading any local promo and fully localized campaigns
• Develop bespoke service and marketing programs for top customer segment

Skills on Resume: 

• CRM Strategy (Hard Skills)
• Journey Mapping (Hard Skills)
• Performance Analysis (Hard Skills)
• Automation Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Creative Solutions (Soft Skills)
• Behavior Analysis (Soft Skills)
• Customer Segmentation (Hard Skills)

Job Summary: 

• Partner with Brand Teams and agencies to strategise, plan and implement local CRM campaigns and projects that integrate with the broader digital strategy
• Manage and monitor data acquisition and engagement initiatives in line with Group recommendation, with a focus on email marketing, personalised journeys and triggers.
• Drive a data-driven mindset and leverage data to define strategy and drive a range of targeted initiatives, including omni channel campaigns and precision marketing.
• Analyse touch points with CRM and Brand Teams to optimise commercial opportunities and digital marketing ROI.
• Ongoing management and development of CRM systems and infrastructure that is central for the organisation, ensuring robust and best practise systems and processes
• Conduct post campaign reviews
• Drive key CRM projects defined, to support ecommerce acceleration
• Upskill and transfer digital knowledge to broader marketing teams
• Act as a strategic business partner to various levels of stakeholders across the business divisions.
• Assist with CRM database strategy to ensure that the properties created support lead generation programmes and provide sales teams with "ideal customer personas"
• Collaborate with the necessary teams to implement and measure campaign lifecycles through acquisition, conversion, and retention.
• Review performance of lead acquisition and nurturing campaigns, optimising campaigns to improve ROI.
• Configure and maintain Pardot reporting dashboards which measure the performance of marketing and sales campaigns.

Skills on Resume:  

• CRM Strategy Development (Hard Skills)  
• Data Analytics (Hard Skills)  
• Omni-Channel Marketing (Hard Skills)  
• Pardot Proficiency (Hard Skills)  
• Stakeholder Engagement (Soft Skills)  
• Digital Knowledge Sharing (Soft Skills)  
• Campaign Optimization (Soft Skills)  
• System Management (Hard Skills)  

Job Summary: 

• Initial focus on Italy but with capabilities to extend the strategy on a global level
• Definition of a successful CRM, Loyalty and Customer Engagement strategy and methodology implementation of the correct platform to be used
• Responsible for the quality Customer Data Base
• Responsible for customer ecommerce lifecycle: eg. welcome, nurturing, loyalty, retention, re-activation, upselling and cross-selling
• Design and develop Consumer Insights to provide key stakeholders relevant analysis on consumer behavior to take actions and support business objectives
• Definition of a contact plan and support the team in the newsletter planning and operations
• Implementation of additional email triggers related to customer behaviour
• Planning and executing digital sales strategies to achieve online sales objectives
• Implement a personalized experience on website for customers (A/B tests), and push on lead generation
• Identify and be fully responsible for KPIs: CR, AOV, Traffic, Behavioural, Bounce rate, lead generation, RFM
• Analyze performance and impact of marketing initiatives on customer behavior
• Design of Dashboards to track ROI and main metrics related to ecommerce performance of customers part of CRM
• Collaboration with Legal department to implement the correct profiling strategy
• Responsible for Online Loyalty program and community creation and content to keep community active
• Coordination of external agencies in charge of marketing operations

Skills on Resume: 

• CRM Strategy Design (Hard Skills)  
• Consumer Insight Analysis (Hard Skills)  
• Data Management (Hard Skills)  
• A/B Testing (Hard Skills)  
• KPI Management (Hard Skills)  
• Digital Sales Execution (Soft Skills)  
• Stakeholder Collaboration (Soft Skills)  
• Agency Coordination (Soft Skills)  

Job Summary: 

• Create, develop, and execute the YNAP CRM & audience strategy across all customer segments, globally. 
• Working closely with the regional marketing teams to address market- specific opportunities and customer nuances
• Work seamlessly with the HQ and ME Team to execute global and ME campaigns with a regional focus
• Responsible for leading any local ME promo and fully localized campaigns
• Optimise local events, holidays, and moments through a partnership with cross- functional teams such as Email Marketing, Channel Marketing, PR, Performance Marketing, Personal Shopping and Editorial to drive local engagement and brand awareness in ME
• Champion the voice of the ME customers, ensure all strategies and plans across teams integrate local customers and market insight
• Set and monitor KPIs for customer retention and Lifetime Value, working with wider Marketing teams
• Build multichannel programs to achieve these targets including email, push notifications, direct mail, customer care teams, paid social, personal shopping teams and onsite personalisation
• Work with the tech and infrastructure teams, constantly improve data access & integrity
• Working with the CRM Executive, project manage CRM initiatives for YNAP ME and elements of Group projects including requirements scoping, briefing, asset review and communication planning
• Develop bespoke service and marketing programs fortop customer segment (EIP’s) in conjunction with the Personal Shopping team
• Work hand in hand with the Personal Shopping team to drive EIP customer strategy and business across the region
• Provide strategic input into the scoping of marketing partnerships across the business globally
• Work with the Marketing Manager to develop customer behaviour targeted email programs to drive retention
• Manage and set the CRM budgets with a view to maintaining efficiencies and value

Skills on Resume:

• CRM Strategy Development (Hard Skills)  
• Multichannel Marketing (Hard Skills)  
• Data Integrity Management (Hard Skills)  
• KPI Monitoring (Hard Skills)  
• Budget Management (Hard Skills)  
• Cross-Functional Leadership (Soft Skills)  
• Strategic Partnership Development (Soft Skills)  
• Customer Insight Integration (Soft Skills)  

Job Summary: 

• Develop a comprehensive customer communication strategy for the assigned market and tailored to the brand/product/customer designed to achieve the business objective
• Initiate the requirement and manage the development process of global creative that has a laser focus on the customer insight and delivers customer engagement and response
• Lead on-going segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns
• Work closely with Product Marketing team to prioritise campaigns and offers from a customer perspective and ensure that communication strategy also best delivers objectives and expectations
• Develop and deliver local, personalised and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications and Social Media.
• Develop campaigns based on specific customer profile, behavioural or events and continually optimise through a test and learn approach
• Work closely with the CX team and the data team to initiate research projects, both qualitative and quantitative, to uncover customer insight
• Deploy the promotion budget profitably through robust planning, execution and analysis,
• Analyse historical revenue performance and forecast future program performance.
• Support triggered email program tests, including test setup, validation, and review
• Ensure that the campaign execution and delivery are completed as per plan and all the relevant stakeholders are informed of the volumes, performance and outcomes
• Monitor and champion adoption best practice in communication for the assigned market in the industry and wider consumer marketing
• Strategize, build, test/QA and launch email and sms patient journey communications and develop the end-to-end patient journey triggered communication series.
• Oversee all CRM segmentation for all campaigns that results in delivering the right message to the right prospect/responsible party/patient at the right time.
• Manage all core lead entries into Salesforce Core and develop lead email trigger series

Skills on Resume:

• Customer Segmentation (Hard Skills)  
• Campaign Management (Hard Skills)  
• Revenue Forecasting (Hard Skills)  
• Salesforce Utilization (Hard Skills)  
• Strategic Planning (Soft Skills)  
• Cross-Functional Collaboration (Soft Skills)  
• Data-Driven Decision Making (Soft Skills)  
• Creative Problem-Solving (Soft Skills)  

Job Summary: 

• Managing a team of passionate CRM execs. 
• Responsible for individual coaching and development.
• Work with agencies to manage the delivery ofglobal customer lifecycle and behaviour triggered marketing programme across the business globally.
• Owning and troubleshooting issues, identifying, and recommending solutions to the wider team.
• Communicating effectively with and gaining buy-in from a wide variety of team members ranging from Executive to Director, across product, data, BI, marketing, and operations.
• Work with agencies and stakeholders to approve technical designs and build.
• Managing the scheduling, testing, build and deployment of the global lifecycle campaigns using Salesforce MC + Pardot.
• Work closely with global content, CRM, Agency and project management teams to manage the collation of content for each campaign in all required languages.
• Maintain detailed documentation of journey / campaign / segmentation and design plans.
• Support the training of users globally as deliver each country into the new programme.
• Manage regional optimisations of both B2B & B2C programmes to ensure global programmes remain consistent and best in class.
• Increasing leads, decreasing MQL to SQL timeline and support customer retention.
• Work with other teams within marketing to implement new campaigns and programmes within Pardot across a variety of channels (e.g. websites email, SMS, social, PPC).
• Manage and maintain Pardot integration with all digital touchpoints.
• Build, maintain and monitor quality automated workflows across the customer lifecycle.

Skills on Resume: 

• CRM Strategy Development (Hard Skills)  
• Salesforce Proficiency (Hard Skills)  
• Pardot Integration (Hard Skills)  
• Campaign Management (Hard Skills)  
• Stakeholder Communication (Soft Skills)  
• Team Leadership (Soft Skills)  
• Problem-Solving (Soft Skills)  
• Cross-Cultural Collaboration (Soft Skills)

Job Summary: 

• Develop monthly and annual forecasts and report on performance against plan(s).
• Identify and optimize key customer segments and build strategies that maximize the revenue potential of each key segment, driving SIM card sales.
• Lead the development and execution of partner branding and demand generation initiatives, aligning closely with key stakeholders across sales, marketing and design, to create and coordinate campaigns that drive demand forpartners.
• Focus on developing and maintaining a comprehensive knowledge of TextNow’s market positioning, products and services to help ensure partner efforts and partner programs are aligned with the overall organizational goals and brand.
• Develop the reporting needed to evaluate and monitor campaign performance, including the health of segments, partnerships and overall strategic direction.
• Co-own the communication governance and policies for email and mobile channels (push, in-app, and app inbox).
• Recommend strategies for the continuous optimization of new product recommendations and cross-selling opportunities.
• Act as the Adobe CRM Lead, working with Marketing and Distribution to deliver high quality targeted campaigns
• Work with stakeholders to design appropriate targeting strategies to meet objectives, maximising customer reach and manage the delivery plan
• Inception, build and delivery of audiences for marketing campaigns across all marketing channels
• Create flawless customer audiences, crafted in collaboration with the wider marketing team, delivered expertly through Adobe Campaign to manage great customer experiences and manage risk to customers and Aviva
• Devise, build and implement clear and measurable programmes of campaigns ensuring continual test and learn to achieve performance improvement
• Liaise with the data teams, alongside the broader digital, IT and business to gain access to appropriate 
• Understanding of other CRM platforms and how can be used in partnership with or in place of HubSpot 
• Coach and manage any future direct reports in development and tactical execution and go-to-market efforts

Skills on Resume: 

• Forecasting Techniques (Hard Skills)  
• Segmentation Analysis (Hard Skills)  
• Campaign Coordination (Hard Skills)  
• Adobe CRM Expertise (Hard Skills)  
• Strategic Communication (Soft Skills)  
• Leadership and Coaching (Soft Skills)  
• Collaborative Problem-Solving (Soft Skills)  
• Continuous Process Improvement (Soft Skills)  

Job Summary: 

• Build, implement, test lifecycle journeys on CRM via multiple channels such as email, SMS, Push notification.
• Understanding and mapping of customer journeys from different touch points and attributes. 
• Strategize campaigns to increase loyalty and retention. 
• Build a pipeline of journeys that would be able to drive maximum commercial opportunities.
• Develop, improve, test and constant monitoring of the customer journeys to ensure CRM journeys are optimized. 
• Proactively work on different journeys for different customers segments leveraging on the data and analytics.
• Develop marketing strategies for CRM leveraging consumer behaviour and transactional behaviour. Responsible for ensuring these strategies are executed. 
• Segmenting and managing customer database. 
• Fully optimize each segments to it’s fullest potential. 
• Weekly/ monthly database monitoring and updating to ensure the segments are up to date to gain optimal commercial conversion. 
• Analyzing customers segments to be able to make data driven marketing decisions on driving conversions.
• Daily monitoring of all metrics such as open rates, click thru rates, conversion rates, opt-in rates, subscribe/ unsubscribe rates. 
• Identify what works and what does not work, and proactively make strategic changes.
• Conversion rate optimization (CRO) initiatives within the CRM scope. 
• Strategize recommendation strategies, cart abandonment strategies and other CRO initiatives to drive sales and conversions via CRM.

Skills on Resume:

• CRM Implementation (Hard Skills)
• Customer Journey Mapping (Hard Skills)
• Loyalty Campaign Strategy (Hard Skills)
• CRM Monitoring (Hard Skills)
• Data-Driven Segmentation (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• Database Management (Hard Skills)
• Conversion Rate Optimization (Hard Skills)

Job Summary: 

• Processing daily correspondence with customer via phone, fax, or email
• Ensure all customer orders are produced, shipped and billed correctly
• Develop and maintain customer relationships by answering questions and addressing complaints
• Build customer loyalty by developing and maintaining a customer recognition program
• Performing day-to-day administrative takes such as maintaining paperwork and filing
• Utilise insights to identify and address retention barriers
• Create engaging and personalised communication plans for customers
• Work across and collaborate with trade, merchandising, buying and Customer Hub to coordinate loyalty initiatives
• Develop and execute data-driven CRM strategies to drive customer acquisition and retention
• Advance the CRM strategy of the Group via managing internal and external stakeholders. 
• Internal strategic coordination with Marketing, Customer Service and E-Commerce teams, as well as management of vendors
• Oversee EDM, Push Notifications channels and ensure that they meet the guidelines and SOPs
• Work on new technology initiatives that advance the consumer strategy of the Group and contribute to overall business goals
• Define the customer data management strategy for Charles & Keith and charleskeith.com
• Responsible for the improvement and optimization of CRM transactional communications
• Lead an efficient and structured processes to maintain a high level data hygiene within the CRM database and communications infrastructure

Skills on Resume:

• Customer Order Management (Hard Skills)
• Relationship Management (Soft Skills)
• Program Development (Hard Skills)
• Administrative Skills (Hard Skills)
• Retention Analysis (Hard Skills)
• CRM Strategy (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Data Hygiene Management (Hard Skills)

Job Summary: 

• Development of a CRM strategy for Zinzino
• Improvement and development of company's existing CRM flows
• Creating, maintaining, and improving data management processes and accuracy to particular retain and win back customers as well acquire new customers/Partners
• Driving CRM initiatives and overseeing execution of campaigns
• Acting as a liaison between the IT and marketing team to identify consumer segments to be targeted for campaigns and communication send outs.
• Ensure CRM system provides an effective sales funnel for both business units (DSM and CA)
• Drive CRM initiatives, in close collaboration with Sales and Marketing teams
• Analyze data to identify opportunities in DSM and CA markets
• Provide training and documentation to all Sales and Marketing teams to ensure consistent and effective ways of working
• Maintain and optimize data management processes and accuracy
• Manage day-to-day tasks in CRM system
• Analyse and report tracking of campaign performance and manage CRM marketing budget
• Optimize landing pages and print collateral by designing A/B tests and analyzing results
• Manage email marketing processes from campaign planning, project management, creative review meetings, A/B testing, scheduling deployments, and sharing in-depth analysis of campaign results
• Devise and execute virtual focus group programs to develop a pulse of customer and her/his purchasing habits
• Various project management tasks to support many partnerships 

Skills on Resume:

• CRM Strategy Development (Hard Skills)
• Data Management (Hard Skills)
• IT-Marketing Liaison (Soft Skills)
• Campaign Analysis (Hard Skills)
• CRM Training (Hard Skills)
• Data Optimization (Hard Skills)
• Email Marketing Management (Hard Skills)
• Project Management (Soft Skills)

Job Summary: 

• Initiate the planning, strategy, and execution of all promotional and automated campaigns across both email and through mobile app.
• Manage all steps of the communication process: create and maintain the deployment calendar, segmentation, content, analytics tagging, pre-deployment testing / quality control, HTML adjustments as needed, deployment through Salesforce Marketing Cloud platform, and post-campaign reporting.
• Build a roadmap for CRM optimizations and improvement, and manage the implementation of these changes. 
• Bringing in new partners, creating new automations and journeys, and implementing new segmentation and personalization opportunities.
• Coordinate with several other departments to develop email campaigns and other programs using expert knowledge of industry best practice, and emerging trends or tactics.
• Collaborate with peers and leaders to ensure project outcomes align with marketing priorities and messaging is consistent across all marketing platforms
• Develop, evolve and execute business processes across marketing channels to support business needs
• Explore industry insights and the competitive landscape to find ways to improve customer segmentation
• Research and resolve issues using appropriate resources
• Manage customer data platform (CDP), coupon engine, and resolve subscriber issues
• Evaluate customer data and create campaign targeting, segmentation and testing by using past analysis and data mining techniques
• Ensure flawless execution through detailed documentation, proofing and deadline management
• Review, decipher and interpret all analytics
• Ensure all campaigns are on target for budget management
• Work closely with COO  and CEO to support strategy and planning
• Build the future of the restaurant industry

Skills on Resume: 

• Campaign Management (Hard Skills)
• Salesforce Proficiency (Hard Skills)
• CRM Strategy (Hard Skills)
• Cross-Departmental Coordination (Soft Skills)
• Marketing Processes (Hard Skills)
• Trend Analysis (Hard Skills)
• Data Segmentation (Hard Skills)
• Strategic Planning (Soft Skills)

Job Summary: 

• Primary ownership of the email/SMS automation platform (Salesforce Marketing Cloud)
• Work as an integral member of a high-performing marketing team to develop and implement CRM marketing strategy
• Creation, maintenance and execution of engaging customer journeys through a variety of touchpoints including email, SMS/MMS, and server push notifications (App)
• Build dynamic and flexible email templates that can maximize ability to serve personalized and custom content
• Analyze email campaign performance and create visualizations to present data and proposed optimizations
• Deliver strategies to improve inbox placement, prevent spam filtering, and garner consumer and competitor information to optimize email performance
• Developing and managing audience / consumer acquisition strategy to generate data and insights on client audience
• Improve and oversee CRM programme to engage, retain and acquire new audience data
• Creating / utilising user segments to discover valuable audience insights to help inform on content, CRM and customer engagement strategy
• Leveraging communication with third parties and carrying out conversations with external partners, building out audience and focussing on outbound communications
• Work closely with brand and operations teams to help grow brands into household names.
• Manage various customer engagement channels, including email, social, and SMS
• Collect and analyze data to support key insights across the customer journey including: retention, repeat purchase rates, lifetime value, and AOV
• Plan, manage and deliver a CRM strategy, leveraging Salesforce, Pardot and customer understanding to improve acquisition, conversion and retention of customers across AHH group businesses
• Deliver Salesforce implementation projects, configuring Salesforce to meet the bespoke needs of each business and user. 
• Create, deliver, and optimise CRM Campaigns, acquire, analyse, segment and supply campaign data, liaising with the sales and marketing functions to validate targeted data selections and deliver on time
• Monitor Performance and reporting of key CRM metrics

Skills on Resume:

• CRM Platform Management (Hard Skills)
• Email/SMS Marketing (Hard Skills)
• Data Visualization (Hard Skills)
• Audience Segmentation (Hard Skills)
• Partner Negotiation (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Salesforce Implementation (Hard Skills)
• CRM Campaign Optimization (Hard Skills)

Job Summary: 

• Execute and lead the vision, strategy, execution and results for Email Marketing (Klaviyo) and SMS (Attentive) channel program, encompassing the marketing, transactional, and lifecycle email/SMS programs supporting growth and retention across business.
• Copywriting, art/design direction, and creative briefing
• Coordination of all technical implementation, and acting as PM for required landing page UX 
• Ensure high quality and error free implementation, testing, and QA 
• Own post-campaign reporting
• Drive further engagement with the platform, and improved customer retention through CRM channels.
• Set an analytical environment of data capture and interpretation for the Marketing team
• Design and deploy a scalable framework for continuous A/B testing and iteration across automations and campaigns
• Continuously write & A/B test email and SMS content to identify the most effective messaging for different customers and stages in lifecycle and improve subscriber engagement. 
• Understanding of metrics and analytics is required (LTV, CAC, Churn, etc.).
• Leverage access to highly personalized customer data to execute complex campaigns
• Bring innovative new ideas and explore growth opportunities that quantifiably extend customer LTV
• Be the expert on the customer journey, from onboarding to checkout to retention to referral to win-back
• Interview and survey customers to gather qualitative data
• Analyze both quantitative & qualitative data to hypothesize, experiment, implement, and measure acquisition and retention tests across email & SMS
• Unearth consumer insights to inform the development of plans for both paid and owned channel activations
• Maintain a strong understanding of trends, competitive landscape and how they relate to Alleyoop’s goals

Skills on Resume:

• Email and SMS Marketing Strategy (Hard Skills)
• Copywriting (Hard Skills)
• Project Management (Hard Skills)
• Quality Assurance Testing (Hard Skills)
• Data Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Customer Journey Mapping (Hard Skills)
• Consumer Insight Analysis (Hard Skills)

Job Summary: 

• Plan, launch, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design ing templates, calls-to-action, and content.
• Manage customer segmentation based on relevant levers such as behavio u r, value, engagement history, etc. 
• Develop an engaging campaign calendar for CRM and regularly monitor response fatigue/list decay to take corrective actions.
• Creat e and maintain dynamic email content and templates, including the use of data values for personalisation, dynamic creative and offer variations.
• Manage internal and external tracking applied to all campaigns
• Monitor email activity to proactively identify problems, and measure brand performance relative to spam complaints, bounces, spam traps, blacklisting and spam/junk filtering.
• Create an A/B roadmap to systematically grow LTV.
• Strategize and execute refer-a-friend /retention program s in collaboration with Customer Care lead.
• Partner with cross-functional teams as required ( Performance & Brand Marketing, Design/UX) to ensure business alignment and consistency with brand guidelines.
• Accountable for ongoing growth & retention KPIs for CRM/Retention/Virality channels, including reporting performance against plan, and driving insight to action from analysis
• Design and roll out automated CRM campaigns to drive customer engagement, loyalty and maximise lifetime value
• Ensure email content, design and delivery are continuously optimised for customer engagement and activation
• Analyse and report on insights, defining actions to report back to the wider business
• Optimise email marketing strategy to drive significant uplift in customer lifecycle value, retention and brand engagement
• Support in creating personalised and automated customer journeys across a complex and significant customer database

Skills on Resume:

• Email Campaign Management (Hard Skills)
• Customer Segmentation (Hard Skills)
• CRM Tools Proficiency (Hard Skills)
• A/B Testing (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Problem Solving (Soft Skills)
• Analytical Reporting (Hard Skills)
• Strategic Planning (Soft Skills)