• Own all aspects of the CRM platform across the business
• Head the development and implementation of the CRM roadmap, including establishing a tactical plan with a corresponding activity plan
• Design strategic CRM proposals and management reports in a clear, concise, and convincing way
• Visibly position the value of new and emerging CRM best practices and the CRM system by providing strategic guidance to CRM strategies that drive maximum ROI
• Be updated on new technologies and advise on new technical solutions and upgrades in line with company needs
• Project manage the implementation of Marketing for Dynamics add-on in collaboration with external vendors ensuring resource and cost-efficient delivery to agreed deadlines
• Continuously operate, maintain and optimizeCRM platform and ecosystem across Arenas, Marcomms, and Business Development activities
• Oversee Xynteo's data protection strategy and implementation (GDPR)
• Provide relevant data the business needs for processes and events
• Oversee data management and workflows and create protocols for all CRM processes
• Monitor the system for security issues, evaluate and oversee timely updates of the software
• Manage user access in liaison with HR and vendors
• Run onboarding for all new CRM users
• Lead efficient testing of new features systematically
• Have full ownership of all CRM related costs and budget 

Skills: CRM Platform Management, Strategic Planning, Proposal Design, Emerging Technologies, Project Management, Data Protection Strategy, System Security Monitoring, Budget Oversight

• Responsible for developing the strategy, optimisation and roll out of all customer campaigns for BOTS. 
• Manage the campaign strategy and execution for all BOTS communications
• Develop campaigns that increase engagement, retention, and usage across the base
• Work with the product & tech to ensure that fully aligned with roadmap
• Be an advocate for data-driven marketing, working closely withdata team on modelling, segmentation & behavioural principles
• Craft & develop weekly & monthly reports/dashboards that clearly articulate campaign performance against core commercial KPI's, providing context of results and plans forward
• Introduce comprehensive & iterative test & learn methodologies across the team
• Strive for campaign excellence - comprehensive checks are in place, copy & design are relevant & powerful, and each communication is relevant
• Work closely with the brand manager and content manager to ensure the tone and image of the brand is tightly adhered to
• Work with tech & data to establish the best tools
• Form and develop strong relationships with core stakeholders to ensure all strategic requirements are understood and deadlines are met.
• Empower and educate staff and support the independence and self-reliance of team members to support client deliveries
• Secure and optimized integration within ecosystem of digital tools. 
• Implementing new tools and features related to projects and products and requires cross-functional collaboration

Skills: Campaign Strategy, Engagement Optimization, Data-Driven Marketing, Performance Reporting, Test & Learn Methods, Cross-Functional Collaboration, Stakeholder Engagement, Tool Integration

• Develop and execute multi-channel contact strategies based on customer behavior that provide relevant, timely, response-driving messaging to customers
• Collaborate on content and aligning strategy & messaging across platforms, including email, blog, social, PR and where possible events & store programming
• Continuously optimize CRM strategies and programs to drive sales, increase customer retention, and improve ROI by generating customer engagement, improving brand affinity, and meeting the changing needs/expectations of the customer
• Initiate test & learn concepts to continue improving the customer experience and generate new sales drivers
• Collaborate in establishing the annual and seasonal plans related to CRM as an integral component of the business planning process
• Refine processes to ensure capability and scalability to support the CRM marketing vision
• Identify, recommend, and implement process improvements to enable automation and efficiency, segmentation enhancements, and triggered/multi-step campaign opportunities
• Coordinating on-site campaigns, promotions and promo codes with CRM initiatives to provide a seamless customer experience.
• Working with the Sales & Marketing team, support ongoing and campaign led marketing activity through the management, growth and optimisation of the customer and prospective database. 
• Ensuring consistent health and insight of the database will be key, alongside the execution of strategic activity such as direct mail and email to achieve revenue KPIs, as well as retention and growth objectives.
• Competitor tracking and results of objectives will be required to be shared with the wider business, in which this should support the development of touch points and comms across all applicable sales and marketing channels, ensuring there is consistency and cohesion in communications and messaging.
• Manage the quality and consistency of data capture across all customer touch points online
• Generate CRM & Campaign reports as per agreed frequency with Brands

Skills: Multi-Channel Strategy, Content Collaboration, CRM Optimization, Testing & Learning, Annual Planning, Process Refinement, Automation Implementation, Data Management

• Part of the CRM team, responsible for delivering email marketing results for Singpost E-commerce’s Client Brands
• Co-own KPIs with clients like Open Rate, Click Through Rate, customer database growth, ROAS etc.
• Execute 360 degree email marketing strategies for Brand Partners following the completion of a full customer segmentation analysis.
• Manage CRM platform relationships and help drive favourable commercials for Singpost E-Commerce
• Manage Brand Partners’ CRM spends and propose best features’ adoption
• Manage the scheduling, testing and deployment of all Brand Partners email campaigns using different CRM platforms and ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring.
• Develop a testing strategy to identify the optimal deployment times for emails and provide insights to the clients
• Ongoing management and continued segmentation of email database to identify and target actives, lapsers and dormants with specific campaigns
• Manage the delivery of response data for lifecycle email campaigns to facilitate the measurement of targeted tactical on-boarding, reactivation and retention campaigns
• Assist commercial team to grow revenue in the area of email marketing by supporting new Business estimating team efforts according to required scope etc
• Keep up to date with latest email marketing trends and technologies and run regular workshops with Brands to educated them on best practices
• Provide leadership and recommendations to improve email marketing performance for ecommerce and marketplaces
• Utilise popular analytical tools (Google analytics, Adobe analytics, Marketplace Business Advisors etc) to generate insights and CRM user journey analysis in order to help drive business growth for Client Brand Partners
• Manage & maximize on-site CRM marketplace tools like push notification, followers messages, etc.
• Co-create email marketing campaigns and incentive mechanics with Brand, Marketplace Channel & SPEC Commercial Team as applicable

Skills: Email Marketing, KPI Management, CRM Platform Management, Campaign Testing, Database Segmentation, Trend Analysis, Analytical Tool Proficiency, On-Site CRM Management

• As part of the MRR tribe (Monthly Recurring Revenue), will primarily work on Lukos growth via the acquisition & retention of new customers. 
• Responsible for creating diverse advertising campaigns, building new partnerships and creating Luko brand that represents as: reliable, caring, committed, accessible and ever evolving.
• Work directly under the supervision of Luko's Chief Marketing Officer to build a stellar client relationship, unique in the Insurance sector.
• Design and implement the CRM holistic strategy and deploy across channels, to activate, onboard, engage, educate, upsell, and retaincustomers
• Guarantee one face to the client across Luko teams by ensuring unified CRM efforts , all along the customer journey, from acquisition to on-boarding, run and retention, cross-sell and referral
• Keep 360 view on all CRM actions from the Business, Ops, Finance, Product team to customers to monitor CRM communications's timing, consistency, tone of voice (with the Brand team) and frequency
• Lead automated customer journey flows across all available channels (email with Autopilot, sms with Twilio, chat with Intercom, in-app push, pop-ups)
• Manage end-to-end development and execution of campaigns, from the creative brief to designers & copywriters, to defining target audiences and capturing feedback from all relevant stakeholders
• Own and enrich the CRM tool, across all teams (Business, Ops, Finance, Product, Data)
• Build the strategy and methodology to identify, test and assess new channels opportunities, both online and offline
• Keep improving performance through AB testing and benchmarking vs competitors' actions and industry best practices
• Work with the Acquisition, Conversion and Customer Success teams to leverage customer insights in order to personalize communication (messages, channels, tone of voice)
• Enable increased personalisation of email content and better audience targeted.
• Creation of a strategic CRM vision for the 2K Label including concrete milestones. 
• Management of the team’s delivery against this strategy.
• Represent the CRM funcion in key cross-functional meetings.

Skills: Customer Acquisition, Partnership Building, CRM Strategy, Journey Coordination, Automation Mapping, Campaign Execution, CRM Optimization, Team Leadership

• Management of the database, working with wider business to ensure processes such as data capture points, data collection and data cleansing supports overall marketing activity and objectives.
• Continue to grow and develop the database to support marketing activity and customer engagement levels with products and the brand.
• Manage and coordinate ongoing CRM campaigns alongside marketing team for product and brand campaigns, whilst supporting continuing comms to customers and prospects.
• Develop the overall CRM strategy supporting the current product mix and the introduction of new products.
• Provide the wider business with a high level of insight into the database, detailing comprehensive analysis of the performance of customer engagement and specific segment implementation.
• Challenge and optimise CRM practices within the business to support channel and team KPIs.
• Work with the Marketing team to develop insight into customer profiles and use them to provide opportunities with future campaigns.
• Manage and develop the creative execution for CRM activity, covering, for example, emails, direct mail and product inserts.
• Support the wider business with CRM insight and results to develop consumer comms and engagement for pre and post purchase activity.
• Responsible for all promotional and transactional communication channels, with a strong focus on commercial success and growth.
• Building scalable automations targeting customers via email, sms, push and other channels.
• End-to-end planning and execution of campaigns, activation, retention, loyalty programs, experiments, across different channels, segments and markets.
• Closely monitor campaign performance and react to deviations from plan quickly.
• Collaboration with multiple teams (marketing, sales, support, product, tech, data), plan and develop processes and solutions to improve overall customer experience but also operational efficiency.

Skills: Database Management, CRM Campaign Coordination, CRM Strategy Development, Data Analysis, CRM Optimization, Creative Campaign Management, Multichannel Marketing, Cross-Functional Collaboration

• Lead and manage the CRM team in driving customer database growth and member sales
• Design and drive CRM strategies and tactics to acquire and retain customers via a loyalty Reward Program and CRM lifecycle programs to achieve business goals
• Work closely with brand marketing team, and retail marketing and ecommerce team to execute CRM plans, and provide timely post-campaign evaluation and reviews
• Monitor and report regularly all programs performance and KPI achievement, provide promptly insights, recommendations and action plans for continuous improvement  
• Proactively exploit joint CRM promotion opportunities with external partners to grow customer database and sales
• Work with IT & other partners for system enhancement across all CRM solutions
• Keep abreast of the latest CRM development and trend in the market, and give recommendation and insight to the company
• Monitor and manage yearly budget control
• Work closely together with CRM team to identify new opportunities for further growth
• Coordinate and work closely with creative and country teams to launch best-performing email marketing campaigns 
• Use CRM software to create & schedule multi-channel campaigns: Push Notifications, Emails, Facebook Earth Notifications
• Collaborate with multiple Product teams to ensure flawless promotion of in-game events, sales and new developments
• Coordinate CRM activities efficiently and within tight schedules
• Keep up to date with competitors and market trends through comprehensive research
• Stay on top of the latest CRM developments and suggest innovative marketing ideas

Skills: CRM Leadership, Strategy Design, Cross-functional Collaboration, Performance Monitoring, Partner Engagement, System Enhancement, Trend Analysis, Budget Management

• Drive the planning & implementation of CRM activity, ensuring coordination with key stakeholders within the local teams
• Work with the CRM function within Local marketing teams to plan activity and execute CRM strategy and toolkits across APAC markets, in order to build engagement and loyalty with customers
• Champion and deliver a consistent approach across CRM through planning between central and local functions
• Deliver, train and support new central CRM functionality across local teams
• Capture requirements for additional CRM functionality from local teams and feed into CRM product roadmaps
• Specify, communicate and measure against key CRM KPIs to drive improvements across CRM performance
• Build and drive test and learn programs to develop & optimise CRM best practices
• Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
• Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently 
• Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide future ideas
• Responsible for GDPR as DPC, steering the processes according to GDPR guidelines in both countries CH & AT, training and information of all involved and relevant stakeholders about the process
• Owns the capture rate improvement targets in the markets
• Manages the annual CRM and marketing books forecasts so that all global CRM campaigns and Programmes are implemented using the global assets
• Provides Regional CRM with a post-activity report and qualitative feedbacks for every CRM activation, latest 3 months after the 

Skills: CRM Strategy Implementation, Stakeholder Coordination, CRM Training Delivery, Functional Requirement Analysis, KPI Management, Test and Learn Development, Data Analysis, GDPR Compliance

• Develop, implement, and own retention marketing strategies that support strategic business growth objectives
• Analyse data from retention marketing campaigns and report insights on performance to ensure strong engagement and ROI, and recommend improvements.
• Be passionate about sales and own all key retention metrics in the business.
• Co-ordinate and project manage with third parties including printers, mailing houses etc to plan and negotiate multiple print and digital campaigns.
• Support and provide direction to the E-Commerce Director for strategic planning and budgetary decisions
• Develop the VIP loyalty programme ensuring it is bedded into operations and campaigns
• Develop creative briefs and work with designers and copywriters to create compelling creative that drives results
• Create art requests for the various campaigns (emails, push notifications, etc.) and coordinate with the Art team to ensure execution and implementation
• Write compelling copy, and have a good understanding of how to create marketing messages that sell
• Implements the brand CRM programs: initialization, organization, follow-up, analysis of success according to brand guidelines
• Establishes the annual CRM plan for the markets following the brand guidelines, including event coordination
• Presentation of client activation programs at meetings, analysis and conclusions of results
• Analyze results to increase engagement and conversion, ongoing optimization.
• Work closely with the D2C marketing activation tribe to deploy and activate communications.
• Drive engagement and CRM Excellence in markets

Skills: Retention Strategy, Data Analysis, Project Management, Strategic Planning, Loyalty Program Development, Creative Design, CRM Implementation, Conversion Optimization

• Responsible for developing annual CRM strategy and scheme, operation
• Responsible for lifecycle communication and run loyalty program
• Design and drive execution of new user cultivation program upon marketing calendar
• Create omni channel segmented communication plan to drive conversion
• Generate Insightful CRM report to support cross function team (sale, product, trade, training…) for improvement action
• Design WeChat private domain eco-system and program, including WeChat Work, WeChat mini program…etc.
• Co-work with corporate team to promote new project (CDP/MA/CRM/ E WeChat Work…)
• Manage CRM budget and ROI evaluation
• Planning and building CRM communications programs, creating consumer journeys, driving engagement and customer lifetime value to be localized, and deployed into markets.
• Working closely with marketers in businesses and PH marketing clusters to design CRM programs and campaigns
• Define and lead activities to acquire consumers to the database through various channels (including social, apps, and product boxes)
• Defining campaign flows and use of campaign assets
• Developing testing strategies to ensure the most effective approach including design of A/B testing strategy
• Define campaign segmentation/targeting approach

Skills: CRM Strategy, Communication Management, Omni-Channel Marketing, Data Reporting, Budget Oversight, Team Collaboration, Acquisition Strategy, A/B Testing

• Experienced in a CRM role and experienced in data marketing and email marketing
• First-hand experience in the development and implementation of a successful CRM strategy with hands-on experience in building and executing a CRM program
• Strong understanding of database marketing, data segmentation, data modeling, and targeting
• Strong communicator able to engage stakeholders with simple and practical communication regarding often highly complex topics
• A relationship builder with good experience in managing both internal and external stakeholders
• Passionate about CRM and great communications skills, written and verbal
• Experience in using Salesforce CRM systems a distinct advantage
• Experience in databases and web analytics to drive business strategy
• Ability to analyze marketing campaigns and present strategies based on results
• Good planning, numerical and project management skills
• Competent user of Excel (formulae, graphs, etc)

Qualifications: BA in Advertising with 2 years of Experience

• Knowledge of Data Protection legislation and data management
• Solid spelling & grammar skills, fine attention to detail and happy to ‘push back’ 
• Well-versed in digital metrics, analytics (Google Analytics, Microsoft Excel, Einstein Analytics) and campaign tracking
• Consideration of consumer behavior on social channels and maximizing organic reach
• Passion for music, strong work ethic, and comfortable with a busy and varied workload
• Exceptional analytics skills and experience working in a metrics-driven environment
• A self-motivated go-getter who is driven to achieve results creatively
• Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
• Numerate with the ability to produce reports and derive valuable insights and analysis
• Good written and verbal communication skills
• Ability to be creative and use initiative to develop new ideas
• Bilingual: English and Spanish

Qualifications: BA in Customer Service Management with 4 years of Experience

• Strong CRM experience within eCommerce
• Exceptional at prioritizing tasks based on business value
• Extensive ESP experience essential (ideally across multiple platforms)
• Experience across several CRM channels (e.g. SMS, Email, Web push, Direct Mail) but with an exceptionally strong foundation in email marketing
• Proven track record delivering CRM campaigns and journeys that improve client retention
• Very strong project management skills
• Data-driven with an analytical mindset
• Excellent attention to detail
• Proactive and goal orientated, customer-centric
• Foresight to anticipate issues, balance competing agendas, set priorities, and proactively develop strong relationships both internally and externally
• Strong strategic and analytical skills

Qualifications: BA in Digital Marketing with 3 years of Experience

• CRM experience and working with interdisciplinary teams that are working globally in different locations
• Advanced CRM expertise and understanding of campaign management, data analysis, tools, and technical setup
• Excellent Project Management skills incl. experience in managing project teams of >10 stakeholders
• Highly customer- and service orientated, ideally with experience in retail and/or e-commerce 
• Excellent communication skills in order to explain complex matters adequately to the target audience
• Solution orientated thinking and proactive working style
• Fluent proficiency in spoken and written English
• Knowledge of Adobe Campaign, Adobe Analytics, Demandware Business Manager, Salesforce Marketing Cloud
• Strong presentation skills
• Attention to detail, a flexible work approach, and the ability to thrive in a fast-paced environment

Qualifications: BA in Economics with 5 years of Experience

• Experience in business administration, IT, finance, or accounting
• Knowledge of CRM systems, CRM Dynamics 365 
• High-level knowledge of SAP and Databases (SQL, Etc.)
• Highly proficient (advanced) in Power BI and Microsoft Excel
• Leadership and team management experience
• Project management and planning capabilities
• Continuous improvement mindset
• Ability to effectively work on multiple tasks to meet deadlines
• Proven effective communication skills at all levels within an organization
• Self-directed, work well independently and in a team environment

Qualifications: BA in Data Analytics with 10 years of Experience

• Experience with Google Analytics (mobile and desktop)
• Experience with other analysis tools including Adobe, Tableau, Salesforce, and/or Marketo
• Strong CRM and analytical skills and ability to learn new concepts and software applications
• Strong, decision-making, organizational, planning, problem-solving, and presentation skills
• Excellent communication skills and attention to detail
• Strong leadership and interpersonal skills
• Proven organizational, analytical, and decision-making abilities
• Has customer service mindset
• Technical knowledge of website and application management, data-driven, analytical and solution-oriented
• Proficiency in Microsoft Access, Excel, Word, PowerPoint and overall strong computer skills
• Basic understanding of HTML and CSS coding for emails
• Ability to analyse data issues and produce working solutions

Qualifications: BA in Management Information Systems with 5 years of Experience

• Ability to communicate progress, complete expected key results efficiently, and manage many projects.
• Experience with marketing automation including at least one-year implementing email marketing campaigns on a global level.
• Experience working within an e-commerce environment
• Experience working with tech CRM tools, such as Blueshift
• Knowledge of HTML and other coding experience 
• Proven ability to deliver a quantifiable impact across digital channels including a solid understanding of deliverability optimization.
• Proven track record of driving & improving performance marketing KPIs using a data-driven CRM system and strategy.
• Strong analytical skills: to analyze data and make decisions that affect projects and performance on a regular basis.
• Excellent communication and interpersonal skills. Fluency in English is a must, knowledge of additional languages
• Discipline to make things happen, responsibility, and accountability.
• Attention to detail and customer obsession.

Qualifications: BA in Public Relations with 5 years of Experience

• Have proven working experience as a CRM Manager, Project Manager, Data Analyst or Business Developer in the e-commerce sector
• Experience in planning and executing CRM email campaigns, its tracking and optimization
• Have strong knowledge of and experience with Google Analytics and Excel
• Have knowledge in programming languages, such as SQL or Python and experience with ESPs (eg. Exponea) 
• Have the ability to analyse, model and interpret data and derive data-driven measures
• Have strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy
• Fast thinking team player with a solution-orientated mindset
• Have excellent written and verbal communication skills in English. 
• Working knowledge of email marketing and marketing automation solutions
• Experience in CRM or loyalty program

Qualifications: BA in Communications with 3 years of Experience

• Experience in CRM, tech vendor/agency management and digital marketing, managing complex CRM implementation plans.
• Experience leading email marketing and retention strategies
• Experience developing and executing email marketing plans to deliver quantifiable impact across digital channels including solid understanding of deliverability optimization
• Experience working with workflows, database segmentation, and retention strategies
• Understand and have experience in planning, modeling, segmentation, targeting, execution and analysis of CRM campaigns including quantifying direct impact on sales
• Experience working in Direct-to-Consumer, data-driven environments. 
• E-commerce experience within healthcare and/or CPG experience 
• Proficiency using marketing automation tools including Salesforce Marketing Cloud, comparable multi-channel management systems to implement user journeys
• Strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced and dynamic environment
• Strong interpersonal and communication skills
• Strong analytical skills

Qualifications: BA in Business Administration with 6 years of Experience

• Solid B2C and B2B CRM experience leading a team to plan and execute campaigns.
• Experience working with Adobe, Salesforce Marketing Cloud and Google Analytics.
• Ability to manage multiple stakeholders at senior levels, and excellent influencing skills.
• Ability to balance customer insights and commercial outcomes.
• Analytical mindset.
• Experience and passion for coaching and developing others.
• Experience in CRM & Digital Marketing, Personalisation, Digital Transformation, Customer Segmentation
• Experience working in an Agile methodology
• Experience using SQL
• Experience with referrals and loyalty
• Strong experience in CRM management with proven ability in leveraging data to acquire and retain customers

Qualifications: BA in Marketing with 4 years of Experience