• Collaborate with the Marketing department to monitor the execution of marketing campaigns, suggest improvements with regard to the policy of generating business opportunities (scoring, nurturing, lead/opportunity journey tracking).
• Recommend additional avenues for creating opportunities for existing or new customers.
• Maintain effective reporting for all sales interactions with customers and internal services using CRM (data entry, monitoring of CRM development operations in connection with IT ).
• Drive change within sales and marketing to promote a culture of pro-active prospecting and customer relationship management.
• Develop and manage key aspects of the marketing mix across all sales channels - email marketing, advertising (digital and off-line), events, collateral and sales support tools (e.g brochures, guides), merchandise, sponsorship, budget management and administrative responsibilities.
• Execution of Customer Lifecycle Marketing activity 
• Ownership of key drivers to increase customer engagement and retention across all marketing channels
• Customer care supervision (first and second level)
• Configure SugarConnect email plugin for team members
• Upload Opportunities for Formstack, Virtual Proofs and other campaigns into CRM 

Skills: Campaign Monitoring, Opportunity Development, CRM Proficiency, Sales & Marketing Integration, Marketing Mix Management, Customer Lifecycle Marketing, Customer Care Oversight, CRM Tool Configuration

• Be a key member of the Digital Experience team and collaborate with multiple stakeholder teams to support the creation of high-value, high-performance email communications and customer journeys
• Help maximize Sonnet revenue opportunities, acquire new prospective customers, nurture relationships with existing customers and build brand advocacy and loyalty
• Support company-wide initiatives through a deep understanding of customer needs, customer and lead behaviour, and profitability
• Support the optimization of the CRM strategy and communication plans that leverage the customer journey to build authentic relationships with customers and drive business results
• Plan, test and build new lead/customer journeys in Salesforce Marketing Cloud to grow Sonnet’s profitable customer base
• Work with Content, Marketing and Design to plan and curate content for monthly newsletters
• Liaise with Marketing Performance, Business Development, Customer Care, Analytics and other cross-functional teams/agile pods to support effective and appropriate use of CRM in order to meet business objectives
• Build and test segmented, personalized emails and triggered journeys in Salesforce Marketing Cloud that align with Sonnet brand guidelines
• Manage timelines to ensure deadlines are met, and flag delays immediately if arise
• Provide reporting to ensure campaign optimization and learning for future campaigns is being captured
• Conduct accessibility testing and quality assurance testing on all campaigns prior to launch so they are optimized for the intended audience

Skills: Stakeholder Collaboration, Revenue Maximization, Customer Insight, CRM Strategy Optimization, Journey Building in Salesforce, Content Curation, Cross-Functional Liaison, Campaign Testing and Management

• Maintain collaborative & positive working relationships with internal stakeholders and external vendors/partners
• Coordinate regular touchpoints with the customer care team to help resolve customer issues and provide solutions
• Collaborate with Analytics and Pricing teams to set measurable campaign goals and objectives and ensure all data requirements are captured during ideation
• Integrate Google Analytics tracking URLs to enable real-time tracking of campaigns post-launch
• Apply industry research to support test & learn tactics (A/B tests) that enable effective email optimizations
• Conduct regular analysis of post-campaign key performance indicators (KPIs) and present findings in a clear and actionable way to internal stakeholders
• Create and execute CRM campaigns and bonus set-ups.
• Write copy, set-up communications and send them out through CRM channels across the customer life-cycle.
• Test the quality and functionality of CRM Campaigns.
• Evaluate campaigns using A/B tests and control groups and create basic reports.
• Build and optimize Email templates.

Skills: Relationship Management, Stakeholder Coordination, Campaign Management, Data Analysis, Google Analytics Proficiency, A/B Testing, CRM Campaign Execution, Email Marketing Optimization

• Manage, execute & test customer segmentation audiences for acquisitions and retention channels
• Draw insights & provide recommendations for a/b testing & optimization
• Collaborate with digital and retail marketing teams to execute & measure CRM strategies
• Function as the CRM day-today point of contact for internal Store teams
• Partner with Store operations to help support in store customer data capture to build the customer database and clienteling strategy
• Introduce and manage clienteling tools across all channels and track & share results with store and digital teams
• Create and govern targeted customer lists for store clienteling
• Manage store events customer list development for store activations
• Oversee process of collecting un-subscription customer request via surveys and importing them to Salesforce
• Communicate insights monthly &quarterly for presentations in addition to ad hoc business meetings across multiple teams
• Function as the day-to-day point of contact for omni-channel experience vendor (HERO)

Skills: Customer Segmentation, A/B Testing, CRM Strategy Execution, Internal Coordination, Data Capture Management, Clienteling Tools Management, Event Coordination, Cross-functional Communication

• Develop the customer email marketing plan in line with the wider business marketing and content plan
• End to end execution of all emails for the Connection Group including BAU, trigger programs and retail communication
• Develop strategies to increase email acquisition and meet planned growth targets.
• Work with the eCommerce, buying and creative teams to develop commercially relevant, innovative and timely emails.
• Work with ESP and legal team to ensure the latest email marketing, opt-in and database regulations are adhered to both in the internationally.
• Work with IT, e-commerce platform and ESP to troubleshoot any data/email issues.
• Ensure all email communication, including service and 3rd party emails, is on brand and commercial. Including seasonal updates of copy and creative
• Recommend and manage improvements to email processes, templates & execution following industry best practices.
• Champion personalization in digital marketing campaigns and for onsite journeys for French Connection and Great Plains.
• Ensure database hygiene and relevancy and seek opportunities to minimize unsubscribe rates and improve deliverability.
• Update and optimize database fields and email segmentation plan when relevant.
• Work with digital marketing and content teams to optimize activities by supplying segmentation and audience insights

Skills: Email Marketing Strategy, Campaign Management, Team Collaboration, Regulatory Compliance, Data Troubleshooting, Brand Management, Process Improvement, Database Management

• Working knowledge of Microsoft Outlook, Word and Excel
• Familiarity with database structures, database terminology, database management, and database querying tools 
• Must possess excellent skills in project and people management
• Understands how to get things done and when to involve others in decisions.
• Understands how organization works. 
• Demonstrates an understanding of the key business metrics in world.
• Routinely looks to improve services, processes, and strategies.
• Knowledge and skills to do the job at a high level of accomplishment.

Qualifications: BA in Business Administration with 3 Years of Experience

• Experience in a relevant CRM/Retention role, ideally within iGaming
• Great attention to detail, excellent time management and strong organisational skills
• Fluent in English with excellent written and verbal communication skills
• Strong team player
• Knowledge of CRM tools including or similar to Optimove, Optimail, Silverpop/Acoustic
• Experience with markets, with focus on Japan
• Understanding of player lifecycles and customer segments
• Familiar with betting terminology, and betting psyche
• Comfortable being challenged and seeking challenge from colleagues and stakeholders
• Embraces change and has a self-learner attitude in order to adopt, structure and teach new processes
• Ability to think outside of the box, be innovative and come up with creative solutions to business challenges

Qualifications: BA in Marketing with 2 Years of Experience

• Bilingualism in French and English
• Excellent knowledge of Microsoft office package (Word, Excel, Outlook)
• Ability to produce pivot tables and manipulate data from CRM reports
• Ability to work accurately and effectively under pressure and to prioritize workload
• Understanding of confidentiality, discretion, and professional conduct in all aspects of the role
• Strong communication skills with the ability to provide concise and professional instructions to practitioners
• Ability to work effectively within the team as well as being able to work on own initiative 
• Thorough understanding of the business needs of practitioners to provide efficient service

Qualifications: BA in Advertising with 2 Years of Experience

• Experience measuring and sharing campaign results with internal stakeholders
• Understanding of data and statistical insights to drive personalized, automated communications
• Experience with execution using Salesforce Marketing Cloud or similar is desired
• Quality tertiary qualification in marketing, business, or related discipline
• Established CRM experience within a client or agency background
• Good understanding of CRM principles eg. segmentation / RFM analysis/lifetime values
• Email program management and optimization
• Excellent communication and presentation skills
• Good time management and prioritization of tasks
• Google Analytics and/ or other analytics packages eg Tableau, Fastsats 

Qualifications: BA in Communication Studies with 3 Years of Experience

• Experience in a CRM / online marketing position, focused on customer retention
• English proficiency both spoken and written
• Highly attentive to details, thorough, responsible and punctual
• Strong computer skills, ability to learn and operate multiple applications
• Ability to work under pressure
• Great time management skills
• Strong problem solving/troubleshooting skills
• Strong presentations skills
• Proactive and creative with the drive to improve and continuously learn
• Ability to thrive in a fast-paced, deadline-driven environment
• Demonstrates the ability to adapt to various Client corporate cultures
• Experience with CRM tools

Must be in English language as well as fluent in reading, writing and speaking.

Qualifications: BA in Business Administration with 1 Years of Experience