• Collaborate with the events team to identify relevant industry events for speakers throughout the year, and handle opportunities and logistics.
• Build speaker presentations and content to showcase expertise, research, insights, partnerships, solutions, case studies, and more.
• Work with business development and data teams to feature insights and examples that will be relevant based on event region, vertical, etc.
• Coordinate with communications teams on current messaging and reactive guidance.
• Build clear calls-to-action and collaborate on event-specific landing pages featuring relevant content to drive engagement and leads.
• Work with analytics to evaluate engagement metrics and performance, test and optimize ways to improve results.
• Run a speaker library that connects with marketing strategy to scale the program.
• Build and offer scalable speaker training and refresh courses to continue to develop speaker skills.

Skills: Event Planning, Content Development, Team Collaboration, Presentation Design, Marketing Alignment, Data Analysis, Content Management, Speaker Training

• Design GTM strategies and project manage for industries and use cases solutions.
• Drive platform sales in collaboration with demand generation and sales teams.
• Responsible for market research and engaging with customers to understand their challenges, solutions and business needs.
• Develop positioning, building storylines and creating compelling content.
• Drive customer and market research to uncover unique buyer attributes, platform requirements and inform packaging.
• Work cross-functionally with sales, sales enablement, customer success, content, product marketing and demand generation teams.
• Support customization of customer marketing programs for a relevant and consistent customer experience.
• Report on performance and business outcomes for defined segments.

Skills: Go-to-Market Strategy, Project Management, Platform Sales, Market Research, Content Creation, Cross-Functional Collaboration, Customer Engagement, Performance Reporting

• Design, create and execute the marketing strategy for the manufacturing market segments.
• Collaborate with cross-functional teams to implement marketing programs from content creation to campaign execution.
• Monitor, measure, and report on campaign effectiveness.
• Work with senior industry customer executives and partners to share Laserfiche thought leadership, speak at industry events and drive business opportunities.
• Lead and deliver industry-specific solutions training to the Laserfiche sales team and resellers.
• Drive industry trade show strategy, conduct marketing webinars and generate marketing qualified leads for the manufacturing industry.
• Gain insight from customer engagement on product features and needs.
• Collaborate with product marketing and product development to prioritize and incorporate into the Laserfiche product roadmap.

Skills: Marketing Strategy, Campaign Execution, Performance Monitoring, Executive Engagement, Sales Training, Event Marketing, Customer Insights, Product Collaboration

• Responsible for creating awareness, demand and revenue for producing industries (discrete and process manufacturing, automotive, pharma and life sciences, oil and gas) through integrated marketing programs that enable field sales, partner and marketing teams to achieve ambitious growth targets.
• Ultimate accountability for developing and delivering a fully integrated marketing campaign in the target industries.
• Support business objectives and drive to established growth KPIs, setting strategy, developing forecasts, evaluating appropriate budget levels, including campaign ideation, creation, deployment, testing, optimization, analysis, and reporting on results.
• Collaborate with functional marketing experts in product marketing, content and brand marketing, PR and communications, digital marketing, partner marketing and field marketing as well as sales teams, business development teams and partner management teams.
• Constantly monitoring trends, challenges and conversation topics in target industries and working closely with the broader marketing, product, and sales teams.
• Ensure that campaign messaging resonates with desired audiences.
• Create and manage alignment with Sales teams and create feedback loops between teams.
• Constant assessment of planned and active marketing campaigns outside of their alignment to the area with the objective of identifying further opportunities for a target audience or potential conflicts.
• Partner with marketing operations to manage campaigns, streamline and simplify processes.
• Drive frictionless, uncompromisingly simple campaign execution to ensure they deliver on the campaign plan and meet or exceed SLAs.

Skills: Integrated Marketing, Campaign Management, Growth Strategy, Cross-Functional Collaboration, Industry Insights, Messaging Alignment, Sales Enablement, Marketing Operations

• Manage the development of campaign assets, tools and targeted content to drive awareness in the industry, including infographics, ebooks, articles, blogs, videos and other customer-facing materials to build awareness, drive demand generation and arm the sales team.
• Work closely with customers, the customer marketing and content team.
• Build compelling content for high-profile speaking engagements, customer case studies, videos, branding campaigns, etc., in the target industry.
• Manage integrated campaign calendar for multiple geographies.
• Drive campaign testing and optimization efforts, regularly sharing out performance results, best practices and key learnings with stakeholders.
• Coordinate plans, tactics and efforts for various geos to ensure a consistent customer experience for target audiences and campaign success across all touch-points.
• Bring an audience-centric approach to planning and overseeing campaign strategy, designing the buyer's journey throughout the life of a campaign.
• Develop testing approaches to drive campaign optimization with the digital team.
• Collaborate with the Analytics team to define, report, and interpret analytic results for all channels.
• Leverage analytical insights to drive effective decisions.
• Ensure end-to-end execution, strong digital support, well-integrated outbound, inbound, webinar and event strategy skills.
• Advise on the right mix of marketing channels, drive omni-channel marketing campaigns with a strong focus on inbound.

Skills: Content Development, Campaign Strategy, Demand Generation, Cross-Team Collaboration, Campaign Optimization, Audience Targeting, Analytics Integration, Omni-Channel Marketing

• Act as the primary Industry marketing interface across the wider UKIMESA region, working with other regional and global teams.
• Conduct research and provide insights to the market.
• Identify key segments and appropriate marketing objectives.
• Maintain strategic messaging architecture that conveys the right value statements for each target market.
• Drive selected HPE solutions portfolio elements.
• Create, activate and manage the Industry marketing plan based on an understanding of business objectives and customer funnels, from brand awareness and thought-leadership to tactical activity that drives short-term demand and revenue.
• Align closely with stakeholders and Channel Partner Marketing to activate campaigns and support key partners.
• Define metrics of success, and measure progress with key performance indicators.
• Align all stakeholders (executive sponsors, sales, subject matter experts, geography marketing, PR, and Corporate affairs) through a clear governance model to deliver the results.

Skills: Industry Marketing, Market Research, Segment Targeting, Messaging Strategy, Solution Promotion, Campaign Activation, Stakeholder Alignment, Performance Metrics

• Go-to-marketing lead for the EMEA marketing team.
• Responsible for supporting across EMEA but based in the UK, and will have a primary focus on the core regions (UK, France and Germany).
• Align closely with the Industry Principal to develop the go-to-market messaging.
• Support regional Field Marketing teams (FMM teams) (focus on core markets) with differentiated proposition messaging and content that effectively articulate the benefits of Snowflake to the Retail and CPG community.
• Work closely with the Field Marketing teams to provide guidance.
• Support to ensure their industry marketing needs are met to enable their campaign activities within countries and regions.
• Partner collaboratively with wider marketing team (events, programmes, demand gen, ABM) to support their programmes with relevant content and messaging.
• Partner and collaborate with the wider network of EMEA/Global marketing and functional experts.
• Develop engaging and relevant content that articulates Snowflake’s full value proposition to increase customer acquisition, support pipeline growth, and ultimately impact revenue.
• Leverage the full breadth of internal and external expertise.
• Ensure content is reflective of customer challenges, product proof points and is firmly aligned to key priorities of regional business objectives set out by the Field Marketing team.
• Monitor industry trends (i.e., technology trends, challenges) and terminology.
• Ensure content is highly relevant to drive demand and support pipeline goals.
• Ensure all messaging and content is on brand, consistent in style, quality and tone of voice and optimised for search and user experience for all channels.
• Make use of all data and insight tools and marketing intelligence teams.
• Make informed data-driven content decision-making and track performance against benchmarks and report return on investment to optimise furniture campaigns.

Skills: GTM Strategy, Regional Marketing, Messaging Alignment, Field Marketing Support, Content Development, Cross-Functional Collaboration, Industry Trend Analysis, Data-Driven Optimization

• Collaborate and inspire global industry cross-functional leadership with standard methodologies, training, content, and sales/services enablement aimed at transforming customers into new digital business models for increased agility, growth, and profitability.
• Create and handle an overall marketing strategy plan for digital and content creation in alignment with related global and regional sales and marketing teams.
• Shape Cisco industry-specific thought leadership targeting line-of-business executives and imperatives with agile industry-differentiated content creation.
• Execute robust, high-profile, real-time digital marketing activities for the industry, ensuring alignment with key marketing priorities and activities.
• Plan and execute external sales enablement and content creation within manufacturing and distribute content across digital channels.
• Drive global consistency across events, analysts, and press relations.
• Measure and run digital execution effectiveness across countries, ensuring digital execution is timely, current, and creative.
• Communicate the benefits and value of digitalisation with measurement technologies to the surveying, engineering and construction industries.
• Responsible for marketing communications for a set of geospatial measurement solutions.
• Responsible for multi-channel marketing communications for product launch and sustenance campaigns.
• Work together with product management and industry and regional marketing teams to support industry-focused campaigns.
• Produce compelling content and execute multi-channel marketing campaigns that resonate with industries that use geospatial measurement solutions.
• Responsible for being target-focused to deliver on time and on budget.

Skills: Digital Marketing Strategy, Cross-Functional Leadership, Content Creation, Thought Leadership, Sales Enablement, Multi-Channel Campaigns, Industry Communications, Performance Measurement

• Develop a deep understanding of a diverse range of healthcare customers, their growth needs and challenges.
• Craft and deliver compelling value propositions and benefits.
• Plan and implement an integrated marketing communications program that connects with healthcare technology decision-makers and builds trust.
• Support sales channel lead generation and nurturing with effective collateral and compelling marketing campaigns.
• Ensure sales teams remain current on industry trends through regular briefings and training sessions.
• Collaborate closely with Product Strategy and Development.
• Identify new solution opportunities and prioritize industry requirements in the Laserfiche product roadmap.
• Develop a comprehensive digital branding and marketing strategy for the Group and will be the link for various stakeholders to communicate with.
• Plan, design, and lead campaigns across all marketing channels, including digital and traditional media, community, events, mobile and email marketing, paid search, etc..
• Drive traffic and lead generation for increased revenue.
• Support sales and lead generation efforts through the different marketing channels, and increase sales activation through marketing automation.
• Utilize social media marketing and SEM/SEO and be an advocate of the Group's brand in social media spaces, engaging in dialogues and answering questions.
• Manage external stakeholders such as marketing agencies, media, and government authorities.

Skills: Healthcare Marketing, Value Proposition Development, Integrated Communications, Lead Generation, Industry Training, Product Collaboration, Digital Branding, Multi-Channel Campaigns

• Proven experience in Marketing, Sales, Business Planning, Operations, or Quality.
• Effective communication skills (written and oral).
• Demonstrated ability to think critically and make logical judgments.
• Good Microsoft PowerPoint and Excel.
• Ability to work in a highly matrixed organization and foster cross-functional teamwork.
• Marketing, sales, or management consulting experience, with demonstrated proficiency in crafting creative, inspiring, solution-driven stories that communicate complex concepts simply.
• Experience in creating and implementing new approaches to marketing strategy.
• Strong sense of urgency in solving problems, as well as a comfort in managing through ambiguity.
• Able to fast-paced and dynamic environment.
• Able to track record working effectively with cross-functional teams and prioritizing short- and longer-term strategic initiatives.
• Able to show a passion for understanding the customer and digging in to identify client needs and solutions.
• Additional requirements include outstanding communication, teamwork and interpersonal skills.
• Proficiency in MS Office and other productivity and research tools.

Qualifications: BA in Public Relations with 8 years of Experience

• Industry knowledge of the event organizers and associations.
• Strong core skill know-how to ramp up quickly in the industry.
• Experience with industry or product marketing.
• Experience with sales material and content creation is ideal.
• Experience in message development for key solutions to address customer needs + challenges.
• Hands-on capability to create a range of marketing assets, including demos, pitch-decks, event/webinar content, collateral, etc.
• Self-starter with a high level of creativity, attention to detail, and project management skills.
• Strong skills in communication, writing, and the ability to work well cross-functionally.
• Outstanding organizational skills to define and run multiple projects with tight deadlines effectively within a fast-paced environment.
• Experience working with sales, product management, enablement, and other stakeholders.

Qualifications: BS in Economics with 5 years of Experience

• Experience in digital lead generation marketing in the education, healthcare and manufacturing industries, market research, campaign design and implementation.
• Demonstrated ability to learn and apply technology innovation and solution development in the vertical markets.
• Good understanding of business practices and value chains in the industry.
• Ability to foster relationships with executive-level prospects and partners.
• Excellent communication, presentation and interpersonal skills when collaborating with cross-functional teams.
• Excellent organizational and project management skills with a proven ability to meet deadlines.
• Demonstrated ability to solve complex problems with independence.
• Strong PC skills and knowledge of Microsoft Word, Excel, and PowerPoint.
• Prior working experience with CRM.
• Experience working in the education, healthcare, or manufacturing industry and/or Cloud technology sectors.
• Working knowledge of FERPA, HIPAA, ISO standards and other regulatory compliance areas in the industry.
• Ability to work flexible hours to accommodate traveling for marketing events.

Qualifications: BA in Marketing with 7 years of Experience

• Proven experience in digital marketing, content marketing, or marketing communications.
• Preferably with Financial Services, Retail and/or Manufacturing industry experience.
• Connected sales and marketing experience.
• Strong understanding of sales priorities and motivations.
• Ability to advocate for marketing in conversations with sales organizations to ensure optimal customer experiences and success.
• Able to demonstrate a strong growth mindset, inspiring optimism and focused on the business outcomes.
• Strong leadership presence, experience working with sales leadership and a track record of marketing impact and influence.
• Ability to navigate through a complex matrixed organization to lead process changes and deliver execution excellence.
• Must be a data-driven marketer.
• Must be comfortable reading and analyzing data, using it to inform marketing plans and prioritize investments and leading data discussions with key business stakeholders.
• Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.
• Experience working at a large global multinational corporation.

Qualifications: BS in Business Administration with 10 years of Experience

• Proven digital marketing experience, preferably in technology marketing.
• Strong marketing operations background.
• Experience working at a large global multinational.
• Connected sales and marketing experience.
• Strong understanding of sales priorities and motivations.
• Ability to advocate for marketing in conversations with sales organizations to ensure optimal customer experiences and success.
• Strong leadership presence, experience working with Sales leadership and a track record of marketing impact and influence.
• Ability to navigate through a complex matrixed organization to lead process changes and deliver execution excellence.
• Must be a data-driven marketer.
• Must be comfortable reading and analyzing data, using it to inform marketing plans and prioritize investments and leading data discussions with key business stakeholders.
• Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.
• Must have fluent Business English.

Qualifications:  BS in Management Information Systems with 10 years of Experience

• Experience in or with the Telco industry.
• Successful track record of building and executing audience-specific marketing strategies with clear goals and objectives that align with business priorities and support revenue targets.
• Consistently demonstrated success in hands-on programs and campaign execution, and project management.
• Ability to work on multiple, simultaneous programs that require strategic thinking as well as high-speed tactical execution.
• Able to be interested in building programs and processes from the ground up and comfortable in ambiguous environments.
• Strong stakeholder engagement (internal and external) with the ability to influence.
• Marketing experience working in rapid-growth companies and industries.
• Knowledge about the cloud computing market and technologies.
• Skill to use BI tools, Salesforce, Marketo and other digital marketing tools.

Qualifications: BA in Media Studies with 7 years of Experience

• Content marketing experience, ideally in an industry-focused role.
• Able to write compelling content that speaks clearly and with authority.
• Persuasive writing style that encourages target audiences to act now.
• Passionate about writing, being creative and researching new ways of doing things.
• Self-sufficient, a self-starter, very experienced, resourceful and the ultimate team player.
• Strong experience in content marketing, ideally in B2B Retail and in IT/data.
• Extensive experience supporting the development of content materials with a detailed knowledge of the end-to-end process.
• Ability to repurpose and build content using strong copy editing and writing skills.
• Able to brief designers, copywriters and third-party agencies on content.
• Excellent attention to detail and accuracy.
• Strong understanding of data and insight analysis, customer-centric approach and focus.
• Knowledge of enterprise marketing and sales processes.
• Ability to work in a fast-paced business-led environment.
• Fluent English and one or more European languages.
• Flexible and able to effectively work with cross-functional teams and with different cultures and approaches and ways of working.

Qualifications: BA in Public Relations with 8 years of Experience

• Marketing experience as a product marketing manager or industry marketing manager, or in a field-facing role like field marketing, business development, sales, or inside sales.
• Superior written and verbal communication and presentation skills.
• Results-oriented, with an ability to take initiative and drive results with minimal supervision in a highly collaborative environment.
• Polished professional who thrives in fast-paced environments, with an ability to adapt to change.
• Excellent people skills with an upbeat, enthusiastic attitude and a professional maturity suitable for a B2B environment.
• Experience in software/services marketing communications, product marketing, or product management in one or more of the targeted industries.
• Experience and understanding of business process management principles and technology.
• Capable of utilizing strong interpersonal, verbal, presentation, and writing skills to successfully interact with subordinates, peers, and executive management.
• Excellent written and verbal communication skills.
• Experience in creating and delivering solution-oriented presentations, case studies, and white papers in the document output industry.

Qualifications: BS in Industrial Engineering with 9 years of Experience

• Experience as a marketer in advertising, streaming, media, or technology industries.
• Expertise in managing senior client/customer engagement programs.
• Ability to autonomously assess and strategically manage a range of competing priorities in coordination with stakeholders.
• Understanding of CMO and senior marketing leader personas, behaviors, and interests.
• Track record of measuring ROI and impact of marketing programs.
• Collaborative nature and track record of being an invaluable resource to sales, strategy, marketing, communications, and events teams.
• Project management and related marketing experience.
• Life sciences industry experience.
• Proven ability to solve problems creatively.
• Must have excellent analytical skills.
• Strong interpersonal skills and extremely resourceful.
• Proven ability to complete projects according to outlined scope, budget and timeline.
• Experience in product marketing/management in enterprise technology/cloud, and telco-related experience.
• Experience creating sales or marketing collateral.

Qualifications: BS in Management Information Systems with 7 years of Experience