Job Summary: 

• Develop a compelling narrative and value proposition for the insurance industry.
• Participate in the GTM strategy, collaborating across the marketing organization and the Talkdesk community at large.
• Support the industry strategy and sales teams.
• Develop solution playbooks and marketing programs to create and accelerate the pipeline.
• Collaborate closely with demand gen teams to develop the promotional strategies.
• Create and develop content in close partnership with other teams such as Analyst Relations, Press Relations, Content and Social teams to ensure ongoing relevance in the market.
• Communicate effectively and often to ensure all stakeholders are aligned, including sales.
• Own the key insurance partnerships, including co-marketing with Guidewire, Pega, Duck Creek, and core insurance technologies.
• Fervently scour different news sources to always be up-to-date on insurance trends and updates.

Skills on Resume:

• Value Proposition Development (Hard Skills)
• GTM Strategy (Hard Skills)
• Team Collaboration (Soft Skills)
• Sales Support (Hard Skills)
• Content Creation (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Partnership Management (Hard Skills)
• Market Research (Hard Skills)

Job Summary: 

• Create best-in-class issue-based industry marketing programs that drive revenue growth.
• Oversee all go-to-market activities across the market through a single industry strategic plan that aligns both Service Line and Regional Sector plans to CB’s industry priorities and growth strategy.
• Work collaboratively to plan and execute external industry-focused sponsorships, webinars and podcasts that meet business goals and demonstrate the value proposition.
• Maintain up-to-date knowledge on industry issues, trends and long-term implications for CB’s brand.
• Understand the business, market and regulatory issues facing the key markets.
• Understand external buyers and effectively translate market insights into top-notch go-to-market industry programs.
• Assist in defining and shaping the business’s growth agenda as part of the Industry leadership team and managing stakeholders.
• Support other related marketing projects as defined by regions or service lines that intersect with Industry.
• Oversee marketing budget, ensuring compliance with planning, quality and risk management processes.

Skills on Resume:

• Industry Program Design (Hard Skills)
• GTM Strategy (Hard Skills)
• Event Execution (Hard Skills)
• Industry Insight (Hard Skills)
• Market Understanding (Hard Skills)
• Buyer Insight (Hard Skills)
• Stakeholder Management (Soft Skills)
• Budget Oversight (Hard Skills)

Job Summary: 

• Understand the components, tools, platforms, and technologies across the software stack.
• Understand key industry and developer communities.
• Work with the credibility to bridge the gap between industry stakeholders, product management, engineering, internal and external to Intel.
• Create and deliver HLSET content experience messaging, assets, and education based on the CX/DX journey and using a variety of content formats-blogs, podcasts, digital events, and social media.
• Lead market research, industry analysis, and strategy formulation to improve aptitude to improve customer adoption and accelerate of innovative solutions to market.
• Optimize and contribute to the success of end-user experience with data.
• Collaborate with corporate marketing teams, Developer Experience (DX), and Developer Enablement programs, leveraging and creating a vertical approach.
• Lead go-to-market (GTM) strategy with related products and channels.
• Drive the Center of Excellence for business unit marketing operations by leading intake, prioritization, budget/resource allocation, and measurement required for the execution.

Skills on Resume:

• Tech Stack Knowledge (Hard Skills)
• Community Insight (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Content Creation (Hard Skills)
• Market Research (Hard Skills)
• Data Optimization (Hard Skills)
• Vertical Marketing (Hard Skills)
• GTM Leadership (Hard Skills)

Job Summary: 

• Lead the execution of B2B campaigns with a heavy mix of event sponsorships and conferences that support B2B goals in the U.K. and the EU.
• Support the translation of sales content of all kinds (pitch decks, one-sheeters, and case studies) for upcoming retailer pitches or follow-ups to events in the relevant regions.
• Manage all regional internal stakeholders (Sales and Marketing) by creating an internal project management system that includes the scope of campaigns, tasks for each internal stakeholder, master campaign timelines, assets needed, and a results tracking system.
• Develop an industry marketing creative assets library with value prop messaging, image assets, and more, to make it easier to set up campaigns.
• Operate to regularly update and maintain the sales materials toolkit, keeping it fresh with the latest data points and content.
• Build a results tracking system that can compare the results across campaigns and allow for easy reference across the organization.
• Partner with Sales to strategize on account-specific sales.
• Strategize and customize supporting sales content appropriately.
• Manage POs and invoices for external agencies leveraged in industry marketing campaigns.

Skills on Resume:

• B2B Campaigns (Hard Skills)
• Content Localization (Hard Skills)
• Stakeholder Coordination (Soft Skills)
• Project Management (Hard Skills)
• Asset Library Management (Hard Skills)
• Toolkit Maintenance (Hard Skills)
• Results Tracking (Hard Skills)
• Sales Partnership (Soft Skills)

Job Summary: 

• Develop an industry segment marketing plan that aligns with business strategies, covering industry segmentation, client needs and persona analysis, Amazon Web Services offerings and value propositions, marketing initiatives across the entire marketing function, program spend allocation and measurement of success.
• Develop and execute dedicated industry marketing programs tailored to ITMs/BDMs/C-level/developer audience within the allocated budget.
• Manage end-to-end program execution from design to lead follow-up, develop and maintain industry association and user community cooperation.
• Accountable for the success and outcomes of the program.
• Work with other marketing functions, including digital marketing, product marketing, partner marketing, and social marketing.
• Develop and execute industry-related marketing programs to engage customers and prospects, generate leads and acquire contacts.
• Take responsibility for the overall marketing contribution of all programs to the priority industries by establishing mechanisms.
• Coordinate end-to-end program execution of marketing, sales and telemarketing teams.

Skills on Resume:

• Industry Marketing Plan (Hard Skills)
• Program Execution (Hard Skills)
• Audience Targeting (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Lead Generation (Hard Skills)
• Marketing Ownership (Soft Skills)
• Cross-Team Coordination (Soft Skills)
• Performance Measurement (Hard Skills)

Job Summary: 

• Assess and execute the lead generation, sales enablement, and brand building requirements to achieve C3 AI’s business objectives.
• Segment the market and identify key companies for targeted marketing campaigns.
• Develop role-specific personas and value messaging for targeted accounts.
• Identify and execute the tactics, such as search, social media, e-mail, events, webinars, advertising, PR, and others, that will achieve C3 AI marketing goals with the greatest efficiency and effectiveness.
• Create detailed marketing plans with strategic C3 AI alliance partners that leverage joint Market Development Funds to build a pipeline.
• Develop the content and creative material required to execute the tactics identified in the marketing plan.
• Examples include paid search ad copy, social media posts, web copy and design, thought leadership articles, explainer videos, e-mail copy and design, and sales presentations.
• Design and implement nurture campaigns using content-based marketing techniques.
• Design and execute detailed event plans in collaboration with C3 AI strategic partners for important industry events, as well as events organized by C3 AI and its strategic partners.
• Support major announcements with activities such as PR, media interviews, joint announcement videos, alliance webpages, analyst briefings, advertising, social media, joint pitches, sales enablement content, and employee communications.
• Monitor engagement with target accounts and provide information to sales.
• Conduct regular analysis of program success and provide monthly and quarterly reports using campaign analytics and success metrics.

Skills on Resume:

• Lead Generation (Hard Skills)
• Market Segmentation (Hard Skills)
• Persona Development (Hard Skills)
• Tactic Execution (Hard Skills)
• Partner Marketing (Hard Skills)
• Content Creation (Hard Skills)
• Campaign Nurturing (Hard Skills)
• Event Planning (Hard Skills)

Job Summary: 

• Leverage Microsoft’s narrative for manufacturing and automotive.
• Create a marketing execution strategy, including shared goals and objectives, audience targeting, content, assets and programs.
• Deliver against the marketing goals for the industry (in partnership with manufacturing and automotive field marketing).
• Lend industry expertise with a passion for customers.
• Understand manufacturing and automotive trends.
• Lead with digital storytelling skills to increase Microsoft’s market relevance in manufacturing and automotive.
• Engage the buying committee across the buying lifecycle and across customer segments.
• Create a content map aligned to business outcomes and cross-solution plays.
• Work collaboratively across the integrated marketing engines to acquire new business contacts and engage customers.
• Provide manufacturing and automotive thought leadership by partnering closely across a v-team (manufacturing field marketing, automotive field marketing, solution marketing, partner marketing, digital and events) to land execution across paid, earned, and owned channels.

Skills on Resume:

• Industry Narrative Alignment (Hard Skills)
• Marketing Strategy (Hard Skills)
• Goal Execution (Hard Skills)
• Customer Focus (Soft Skills)
• Trend Awareness (Hard Skills)
• Digital Storytelling (Hard Skills)
• Buyer Engagement (Soft Skills)
• Thought Leadership (Hard Skills)

Job Summary: 

• Provide marketing leadership by designing a digital engagement journey that increases customer engagement, highlights customer stories and drives engaged influencers.
• Create strategic partnerships with industry third parties/associations to engage.
• Create and manage a personal learning plan to stay tightly connected.
• Manufacture and automo customers, partners, digital content, and influencers.
• Inspire optimism and focus on the business outcomes for manufacturing and automotive customers.
• Manage and support annual planning and budget processes.
• Create alignment and clarity.
• Ensure relevant marketing executions are properly set up in systems and tools for tracking and reporting.
• Lead Microsoft brand stewardship, ensuring GDPR compliance.
• Adhere to Microsoft Accessibility Standards and Diversity and Inclusion principles in all marketing executions.

Skills on Resume:

• Digital Engagement (Hard Skills)
• Partnership Building (Soft Skills)
• Continuous Learning (Soft Skills)
• Customer Focus (Soft Skills)
• Budget Management (Hard Skills)
• Strategic Alignment (Soft Skills)
• Marketing Compliance (Hard Skills)
• Brand Stewardship (Hard Skills)

Job Summary: 

• Drive leads and pipeline creation (Top and through the funnel), focusing on net new customers.
• Develop, own, and execute on the industry marketing plans within the Nordic region.
• Responsible for running events, webinars, paid and organic social, email programs, managing digital channels, public relations/communications, together with appropriate agencies.
• Collaborate with the central marketing team to build industry campaigns, and then own the localization and implementation in Nordics.
• Monitor, review and report on all marketing activity and results.
• Stay on top of market trends and industry developments.
• Produce and execute the right activities in the right channels with the right message.
• Plan, forecast and submit budget requirements.
• Manage external productions, deliveries and development of sales and marketing material.

Skills on Resume:

• Lead Generation (Hard Skills)
• Regional Planning (Hard Skills)
• Event Execution (Hard Skills)
• Campaign Localization (Hard Skills)
• Performance Reporting (Hard Skills)
• Market Awareness (Hard Skills)
• Channel Strategy (Hard Skills)
• Budget Planning (Hard Skills)

Job Summary: 

• Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery across specific industries.
• Provide industry-appropriate business writing skills and marketing expertise.
• Lead the development of campaign plans and marketing assets.
• Leverage marketing analytics and reporting platforms.
• Determine campaign success criteria.
• Manage campaign activity reports and ROI analytics.
• Effectively manage tactics and communications with cross-functional stakeholders.
• Prioritize and lead high-impact campaigns aligned with sector and company goals.
• Proactively work with internal and external customers.
• Identify, resolve, and escalate campaign risks and issues hindering the delivery of tactics.
• Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans.

Skills on Resume:

• Campaign Execution (Hard Skills)
• Marketing Writing (Hard Skills)
• Asset Development (Hard Skills)
• Analytics Utilization (Hard Skills)
• ROI Measurement (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Campaign Prioritization (Hard Skills)
• Risk Management (Hard Skills)

Job Summary: 

• Lead the development of a marketing program, including supporting content.
• Drive new business in a number of Blue Prism’s Tier 1 industries.
• Act at the central coordination point, aligning efforts across marketing teams, partners, and sales teams.
• Identify key industry-specific marketing opportunities, trade shows, customer events, editorial opportunities, etc.
• Develop use cases, solution briefs, demo videos and more for Tier 1 industries.
• Responsible for promotional strategy and tactics for vertical assets/content, including email, landing page and other marketing copy.
• Manage the execution or oversee the ongoing awareness and demand generation activities, including seminars, webinars, trade shows, on-site workshops, integrated online campaigns, partner enablement, etc.
• Tailor corporate marketing programs to vertical pain points and messaging.

Skills on Resume:

• Program Development (Hard Skills)
• New Business Generation (Hard Skills)
• Cross-Team Alignment (Soft Skills)
• Opportunity Identification (Hard Skills)
• Content Creation (Hard Skills)
• Promotional Strategy (Hard Skills)
• Demand Generation (Hard Skills)
• Vertical Customization (Hard Skills)

Job Summary: 

• Assess market landscape, trends and opportunities, and identify priorities within the industry.
• Set the strategic focus to further develop the Retail and Consumer Goods segment.
• Develop a deep understanding of the Tableau platform and leverage retail and consumer goods expertise.
• Identify customer needs, primary drivers, and top industry use cases.
• Develop detailed personas for this segment, capturing behaviors and sentiments.
• Manage overall messaging and positioning for retail and consumer goods customers.
• Support the Tableau Sales team with demos, playbooks, presentations and audience knowledge.
• Drive ‘Better Together’ integrated narrative and marketing motions with the Salesforce Retail and Consumer Goods team.
• Partner with Solutions Engineering, Sales Readiness and Salesforce to drive tightly orchestrated Sales Plays.
• Work with the customer evidence team to identify champions and capture customer stories that demonstrate the value of Tableau.
• Act as an industry subject matter expert, regularly monitor industry trends and developments (e.g., market climate, new regulations, technology trends), and engage in related associations and forums.
• Provide market insights and guidance that inform demand generation and thought leadership efforts.
• Serve as a primary content and subject matter expert.
• Work with partners to help develop and bring partner solutions to market.
• Present to audiences at live meetings, webinars, and a variety of events and trade shows.

Skills on Resume:

• Market Analysis (Hard Skills)
• Strategic Focus (Hard Skills)
• Platform Expertise (Hard Skills)
• Customer Insight (Hard Skills)
• Persona Development (Hard Skills)
• Messaging Strategy (Hard Skills)
• Sales Enablement (Hard Skills)
• Thought Leadership (Soft Skills)

Job Summary: 

• Develop a marketing plan to drive awareness, engagement, and sales for Amazon’s advertising opportunities, including defining value propositions and playbooks.
• Create compelling sales and marketing collateral to drive engagement for advertisers of all sizes.
• Guide the prioritization, development, and implementation of case studies and research.
• Communicate the benefits of Amazon’s advertising opportunities.
• Drive engagement globally using existing owned marketing channels and piloting new channels.
• Work cross-functionally with Marketing and Training teams, Sales, Analytics and Insights, Product, Retail, Legal, and PR to deliver content and channel initiatives.
• Support positioning and marketing plans.
• Serve as an internal advocate for customer needs.
• Ensure broad awareness of, and empathy for, customer pain points.

Skills on Resume:

• Marketing Planning (Hard Skills)
• Collateral Development (Hard Skills)
• Case Study Management (Hard Skills)
• Value Communication (Soft Skills)
• Channel Engagement (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Advocacy (Soft Skills)
• Positioning Support (Hard Skills)

Job Summary: 

• Develop and refine a global and regional Marketing strategy, driving the highest return on investment for both practices.
• Work collaboratively with the Practice leadership team, develop clear objectives to improve the Bain go-to-market approach.
• Identify and prioritize topics aligned with firm priorities for thought leadership creation (including topic and format recommendations, video, audio, infographic, article, etc.), focusing on go-to-market priorities.
• Develop content/IP strategy in partnership with the editorial team.
• Balance asset types to meet the overall budget.
• Responsible for optimizing search.
• Recommend distribution strategy, including an appropriate mix of owned digital channels, digital campaigns, events, PR, etc.
• Identify and focus on key stakeholders for the Practice to target (e.g., promoters, clients, prospects, influencers, alumni, reporters, etc.).
• Assess point of departure IP, content and marketing assets and their performance (leveraging analytics, e.g., web/email, campaign metrics).
• Define desired firm positioning and actions required to achieve.

Skills on Resume:

• Marketing Strategy (Hard Skills)
• GTM Planning (Hard Skills)
• Content Strategy (Hard Skills)
• Budget Management (Hard Skills)
• SEO Optimization (Hard Skills)
• Channel Distribution (Hard Skills)
• Stakeholder Targeting (Soft Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Advise on competitive position and external relevance/interest.
• Identify, prioritize, and project manage creative Marketing activities, including a thought leadership strategy aligned with commercial objectives.
• Select the best marketing activities and channels based on an optimal mix of topics/activities and schedule activities to optimize ROI.
• Develop events strategy and identify relevant 3rd party partnerships, sponsorships, and conferences/events, develop relations (initially with the support of Conferences and Events Center of Excellence) and manage the partnerships.
• Manage external vendors.
• Own and ensure relevance and permanent update of digital channels related to the practices webpages, partners’ profiles, LinkedIn bios, content distribution platform, etc. 
• Provide input on Industry Practice naming, branding, packaging, and messaging to correctly position the Practices vs. Bain competitors, and optimize for SEO.
• Manage launch of new offerings, including naming/branding and marketing plan to raise awareness and consideration.
• Manage media requests, working with the PR and External Communications Center of Excellence.
• Support an innovation-focused function with an agile, creative mindset.
• Ensure constant focus on innovation to bring new approaches and ideas.
• Increase use of digital (SEO, Social, Programmatic, Email marketing, etc.) and data-driven approaches.

Skills on Resume:

• Competitive Positioning (Hard Skills)
• Project Management (Hard Skills)
• Channel Selection (Hard Skills)
• Event Planning (Hard Skills)
• Vendor Coordination (Hard Skills)
• Digital Management (Hard Skills)
• Brand Strategy (Hard Skills)
• Creative Innovation (Soft Skills)

Job Summary: 

• Adopt new tools to constantly improve job efficiency and account management experience.
• Manage 1 Industry Practice marketer.
• Provide leadership and management to the practice marketing team of 1 Industry Practice marketer, supporting activities.
• Work collaboratively with the Industry Marketing team and other functions.
• Liaise with Capability and Account Marketing as well as other functions.
• Ensure plans are aligned/and complementary to achieve Bain Marketing’s goals, assembling the right resources to deliver against the plan at the right time.
• Share learnings on effective marketing with the broader practice marketing team to continue to improve processes and effectiveness.
• Collaborate and right positioning with many different stakeholders, including Practice teams, core marketing functions (including primarily account marketing, Capability Marketing, some Centers of Excellence, and local marketing teams).
• Monitor KPIs and performance to help optimize the Industry Practice Marketing and continuously improve processes and effectiveness.

Skills on Resume:

• Tool Adoption (Hard Skills)
• Team Leadership (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Stakeholder Alignment (Soft Skills)
• Resource Planning (Hard Skills)
• Knowledge Sharing (Soft Skills)
• Strategic Positioning (Hard Skills)
• KPI Monitoring (Hard Skills)

Job Summary: 

• Provide assessment and analytics on the performance of marketing against objectives, optimizing in real-time, and incorporate learnings into future recommendations and plans.
• Represent Marketing with the practice.
• Act as the single point of contact to firm and practice area leadership.
• Ensure delivery of the plan across marketing centers of excellence.
• Advise and partner with firm leadership to share with colleagues and recruiting audiences.
• Inform how best to share Bain’s experience as part of the conversation with clients and the global business community.
• Manage the Industry Marketing budgets and annual planning process.
• Provide guidance on optimal calendar, including sequencing of activities and relevant internal/external events.
• Assess the budget required and recommend future budget and resource needs.
• Manage global budget and annual planning process.

Skills on Resume:

• Performance Analytics (Hard Skills)
• Marketing Representation (Soft Skills)
• Leadership Liaison (Soft Skills)
• Plan Execution (Hard Skills)
• Executive Partnership (Soft Skills)
• Brand Communication (Soft Skills)
• Budget Management (Hard Skills)
• Strategic Planning (Hard Skills)

Job Summary: 

• Own the marketing plan for different verticals (primarily Finance, Retail and Public Sector).
• Build France industry-specific messaging/solution value propositions for target buying centres, including line of business.
• Oversee the delivery of omni-channel, industry-focused, digital marketing campaigns.
• Work closely with the French Integrated Marketing Campaigns Manager.
• Embed industry content/tracks into key events, e.g., Future of Work and Now at Work.
• Own and deliver 1:1 ABM plans for 1 or 2 of the largest strategic accounts within the industry.
• Drive the development of messaging, value propositions, marketing content, and go-to-market strategies for AWS for Advertising and Marketing Technology solution areas and services.
• Develop compelling, solution-specific messages and tools (videos, blogs, customer success stories, white papers, presentations, demos, how-to guides, etc.), to be used on the web, in live events, and other marketing channels.
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation, marketing distribution channels, and campaign schedules.
• Define business metrics, measurement, and testing plans for channels and campaigns.
• Work at both the strategic and tactical levels to champion bold and creative ideas for the industry.
• Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, press relations, analyst relations, and evangelists to achieve joint business goals.

Skills on Resume:

• Vertical Marketing (Hard Skills)
• Value Proposition (Hard Skills)
• Campaign Management (Hard Skills)
• ABM Strategy (Hard Skills)
• Content Development (Hard Skills)
• Digital Strategy (Hard Skills)
• Performance Measurement (Hard Skills)
• Cross-Team Collaboration (Soft Skills)