DIRECTOR OF SALES AND MARKETING RESUME EXAMPLE

Updated: Dec 04, 2023 - The Director of Sales and Marketing serves as the primary senior interface for the existing and planned customer base, crafting strategic marketing and sales plans to meet ambitious revenue forecasts across multiple time horizons. Leads the integration of market trend analysis and competitive positioning into actionable strategies, driving the development and implementation of pricing models and new products to capitalize on market opportunities. Engages actively with cross-functional teams to align marketing strategies with manufacturing and engineering efforts, ensuring optimal product cost management and overall sales performance.

Tips for Director of Sales and Marketing Skills and Responsibilities on a Resume

1. Director of Sales and Marketing, Greenway Technologies, Asheville, NC

Job Summary: 

  • Drive a data-driven methodology for assessing, identifying and penetrating target market segments
  • Deploy effective short-term and long-term KPIs to drive a growth-oriented mindset
  • Drive a customer orientated culture in the Sales and Marketing Team and throughout the business
  • Provide leadership and direction to the team and motivate the individuals to succeed.
  • Ensure that the team are working effectively and efficiently to maximise the return for the business ensure effort is prioritised appropriately.
  • Set individual and team sales targets
  • Continually assess the individual needs of team members and produce development plans for each in order to assist them to achieve improving sales figures
  • Manage individual’s performance and recruitment activity
  • Manage the teams travel plans and ensure that all team members coordinate travel plans to maximise market coverage and results from customer visits
  • Review travel itineraries with individuals to ensure efficient use is being made of travel expenses. 
  • Ensure each customer visit is effectively planned using a rigourous methodology and followed up with a visit report clearly identifying follow up actions required and ensure that any actions get closed out in a timely fashion
  • Keep resources under review to ensure have adequate and appropriate external sales resource and internal support resource
  • Ensure team members understand responsibilities and accountabilities and they are managed to achieve these


Skills on Resume: 

  • Market Segmentation (Hard Skills)
  • KPI Development (Hard Skills)
  • Customer-Centric Culture (Soft Skills)
  • Leadership (Soft Skills)
  • Sales Target Setting (Hard Skills)
  • Performance Management (Soft Skills)
  • Travel Coordination (Hard Skills)
  • Action Planning (Hard Skills)

2. Director of Sales and Marketing, Horizon Enterprises, Boulder, CO

Job Summary: 

  • Oversee implementation of the marketing strategy including campaigns, events, digital marketing and PR
  • Undertake continuous analysis of competitive environment and ongoing marketing activities in the achievement of business targets in terms of sales, branding as well as guest experience
  • Represent the group profile brands in person and in events
  • Drive a department and team of marketing professionals, including but not limited to Brand / Marketeers, Social-Digital Gurus, Event Sales personnel and Creative
  • Lead with an example and motivate subordinates
  • Encourage employee engagement
  • Train a high performing team
  • Comply with company policy and channel of command
  • Ensure to comply with legal and work ethics
  • Give advice for improvement and suggestions for solution
  • Build trusting relations and team work within the company
  • Train, motivate and lead others
  • Analyze problematic situations and suggest solutions
  • Keep abreast of the markets and industry trends
  • Use tracking results and annual marketing plan to reevaluate strategy.
  • Develop and implement a customer service training to regularly in-service new and current staff members.
  • Maintain professional personal appearance and adhere to dress code as outlined in employee manual.


Skills on Resume: 

  • Competitive Analysis (Hard Skills)
  • Brand Representation (Soft Skills)
  • Team Leadership (Soft Skills)
  • Employee Engagement (Soft Skills)
  • Training and Development (Soft Skills)
  • Compliance Management (Hard Skills)
  • Problem Solving (Soft Skills)
  • Market Trend Analysis (Hard Skills)

3. Director of Sales and Marketing, Apex Dynamics, Tucson, AZ

Job Summary: 

  • Work with strategy, product, finance amongst others to develop programmes, plans and go to market strategies which ensure that predictability of revenue improves, growth becomes inevitable and costs of capture reduce as scale. 
  • Building out marketing and sales team through recruitment, training, coaching and mentoring.
  • Build and maintain market and customer insights to ensure have a clear understanding and evolving picture of Ideal Customer Profile (ICP)
  • Share and communicate this across the business supporting others in work. 
  • Reflect, identifying where improvements can be made based on feedback to enhance customer journey’s and experience. 
  • Improve customer satisfaction by anticipating customer needs and support how the business and its product teams react to this.
  • Find ways to integrate, collaborate virtually and face to face that support the creation of high performance revenue generating teams. 
  • Used data to anticipate and course correct. 
  • Focus on achieving and enabling success in others developing product sales capability amongst sales directors and sales executives and wider business.
  • Ensure that customers and markets understand Gen and how can solve problems, recognizing Gen as the go-to provider of sustainability focused asset management software. 
  • Accountable for ensuring that across the board take a structured and systematic approach to engaging the market and sales development. 
  • Giving the business and stakeholders the confidence that demand is understood, and putting in place the right skills and capacity to close with success
  • Facilitate monthly marketing meetings with the department head staff of community.
  • Leads Sales Department functions by marketing to prospective residents


Skills on Resume: 

  • Revenue Strategy Development (Hard Skills)
  • Team Building (Soft Skills)
  • Market Research (Hard Skills)
  • Customer Insights (Hard Skills)
  • Continuous Improvement (Soft Skills)
  • Data-Driven Decision Making (Hard Skills)
  • Sales Capability Development (Soft Skills)
  • Stakeholder Communication (Soft Skills)

4. Director of Sales and Marketing, Orion Strategies LLC, Madison, WI

Job Summary: 

  • Develop and lead the Sales and Marketing Departments.
  • Create annual sales and marketing plans and present them to the leadership team.
  • Manage all marketing efforts, internally and externally.
  • Manage the sales pipeline(s) to generate qualified new revenue opportunities.
  • Consulting and collaborating with the Head of Operations and executive team
  • Develop KPI reporting and present progress against established objectives.
  • Review sales commission structure.
  • Implement a cadence for sales quotas.
  • Oversee sales operations, responsible for the assessment of sales strategies, processes, training, lead generation, and all related pipelining activity.
  • Create predictive forecasting models and KPI’s for the sales team.
  • Attend trade shows and other industry events to further expose the markets to brands and service offerings.
  • Conduct Monthly Sales meetings with all relevant parties to clearly articulate sales and marketing progress, growth trajectory, and any other related topics.
  • Support the growth of estimating department.
  • Training and onboarding sales team members.
  • Greet and interview prospective residents, conduct tours, and secure move-ins
  • Network with referral sources and other senior living professionals to promote the brand and build mutually beneficial referral relationships
  • Host events, special occasions, and other outside marketing efforts to draw the prospective residents to the community and increase community exposure within the demographic


Skills on Resume: 

  • Sales and Marketing Leadership (Soft Skills)
  • Sales Pipeline Management (Hard Skills)
  • KPI Reporting (Hard Skills)
  • Sales Strategy (Hard Skills)
  • Forecasting (Hard Skills)
  • Team Training and Onboarding (Soft Skills)
  • Networking (Soft Skills)
  • Event Management (Hard Skills)

5. Director of Sales and Marketing, Summit Solutions, Fargo, ND

Job Summary: 

  • Lead & direct the development and implementation of strategic sales plans and initiatives to deliver exceptional revenue growth
  • Identify the correct source of business for various products and markets
  • Develop and implement the marketing and online strategies to drive increased sales & performance
  • Lead and motivate a team - training, developing and motivating them
  • Functions as the leader of The Restoration Asheville Sales department.
  • Focuses on building positive, long-term, value-based customer relationships that enable achievement of the hotel’s sales objectives.
  • Develops and implements strategies to deliver products and services to exceed the expectations of guests.
  • Speak and interact with others with clean and professional language.
  • Establish sales action plans and execute accordingly to achieve revenue goals.
  • Works with peers across the Human Capital Leadership Team tmake strong, interdependent decisions that benefit clients, employees, and business.
  • Increases marketplace presence and brand recognition via an entrepreneurial approach tGTM strategy, product development, and other opportunities.
  • Leads all aspects of the sales team including hiring, onboarding, training, coaching, all other aspects of the employee experience.
  • Manages all aspects of the sales plan including the full pipeline of converting marketing leads intstrong opportunities intwell scoped proposals inthealthy wins.
  • Activates Salesforce as a power tool tdrive efficiency and effectiveness with the team via automation of workflow, prioritization of work, reporting, and accurate forecasting.
  • Works with Marketing to build strategy, prioritize initiatives, and align the sales team via quarterly plans that grow market presence, create competitive differentiation
  • Supports lead generation initiative of driving revenue through in-bound and paid leads.
  • Positions products, talent, and thought leadership via planned and integrated efforts with branding, GTM, SEO, social media presence, sponsorships, events, etc.


Skills on Resume: 

  • Team Leadership (Soft Skills)
  • Customer Relationship Management (Soft Skills)
  • Sales Strategy (Hard Skills)
  • Communication (Soft Skills)
  • Sales Planning (Hard Skills)
  • Brand Building (Hard Skills)
  • Employee Development (Soft Skills)
  • CRM Utilization (Hard Skills)

6. Director of Sales and Marketing, Quantum Communications, Springfield, IL

Job Summary: 

  • Gathers pertinent data from existing resources at PHP to analyze the company’s position related to retail sales, outreach, visitation, audio and virtual reality rentals, and miscellaneous income and exposure.
  • In partnership with the Marketing Committee, using data and analytics, creates and implements sales and marketing strategy and programs for all existing income streams of PHP;
  • Works with Retail and E-Commerce to maximize wholesale and online sales;
  • Analyzes effectiveness of sales and marketing efforts through a closed loop marketing process to ensure revenue objectives are being met and if not why.
  • Produce an annual market plan for Pearl Harbor and the other PHP sites.
  • Works with Education Department and Committee to vastly increase the outreach to local, national, and international schools through marketing of educational products currently available
  • Provides tracking devices and reports for all marketing efforts to the Marketing Committee and to appropriate PHP departments to assist employees with the understanding of marketing efforts made on behalf of department
  • Partners with President/CEO to produce goals for each department based on reasonable efforts of each department to understand and participate in all marketing goals
  • Partners with President/CEO to produce assessment and ROI reports to be shared with all committees on the impact and effectiveness of all marketing and sales efforts
  • Responsible for all collateral materials supporting marketing efforts in conjunction with the Director of Communications
  • Manages the PHP brand, brand standards and brand guidelines and integrates it into all Sales and Marketing initiatives
  • Works with outside vendors, visitor attractions, transportation and tourist companies, and the visitor and tourism industry as w whole to inform them of the products make available to them and the value of the PHP brand
  • In cooperation with the Education department, produces and implements programs to involve all PHP employees of marketing efforts, and ensures that all PHP employees and Board Members are as knowledgeable as possible of the products and services available throughout PHP.
  • Represents PHP at the Travel Industry events locally
  • Attends all meetings of NPS and PHP and partners 
  • Assist with inventory and other special events that may be held outside of traditional worksites and work location.


Skills on Resume: 

  • Sales Strategy (Hard Skills)
  • Market Analysis (Hard Skills)
  • Brand Management (Hard Skills)
  • Campaign Tracking (Hard Skills)
  • Partnership Building (Soft Skills)
  • Goal Setting (Soft Skills)
  • Program Development (Soft Skills)
  • Vendor Relations (Soft Skills)

7. Director of Sales and Marketing, Elite Concepts, Reno, NV

Job Summary: 

  • Participates in corporate strategy development and fosters cross-functional execution as a member of the company leadership team.
  • Grows and enhances market share and customer attainment in current business and adjacent channels or other opportunities identified as priorities.
  • Anticipates changing market conditions including regulatory, competitive, market, channel, and customer-driven leverages knowledge to enhance corporate position.
  • In partnership with executive management, develops and executes the Sales portion of marketing and branding plans including budgeting, strategic imperatives, etc.
  • Develops and presents new product launch plans and associated sales materials.
  • Directly manages internal and external sales staff, sets attainable and realistic goals and objectives by region, channel, customer, and representative, manages same.
  • Administers and oversees incentive programs to motivate and compensate the sales team.
  • Assures consistent, reliable, sales processes that fully meet all internal policies and procedures.


Skills on Resume: 

  • Corporate Strategy Development (Hard Skills)
  • Market Share Growth (Hard Skills)
  • Market Analysis (Hard Skills)
  • Sales Planning and Execution (Hard Skills)
  • Product Launch Management (Hard Skills)
  • Team Management (Soft Skills)
  • Sales Motivation and Incentives (Soft Skills)
  • Process Management (Hard Skills)

8. Director of Sales and Marketing, Pioneer Digital, Montgomery, AL

Job Summary: 

  • Owns sales operating procedures and policies, creating, refining, updating, and training as needed to address opportunities and maintain regulatory compliance.
  • Assures effective cross-functional integration to meet internal customer needs while minimizing wasted effort.
  • Working with the sales team members maximizes customer retention and satisfaction while maintaining overall profitability and driving growth.
  • Develops and utilizes fact-based, metrics-driven customer, product, and channel portfolio analyses to identify opportunities and focus efforts for maximum benefit.
  • Leads development and presentation of line review documentation as requested by customers.
  • Coordinates work schedules to meet company needs, leads recruiting, appraisal, and performance management processes for all affected employees.
  • Identifies opportunities for advancement and sponsors growth through mentoring and training.
  • Partners with Marketing to execute customer-facing initiatives prepares and coordinates tradeshow presentations and associated activities to enhance sales and market position.
  • Working with the legal support team, leads customer contract negotiations, management, and execution.


Skills on Resume: 

  • Sales Operations Management (Hard Skills)
  • Cross-functional Integration (Soft Skills)
  • Customer Retention (Soft Skills)
  • Data-driven Analysis (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Recruitment and Performance Management (Soft Skills)
  • Mentorship and Training (Soft Skills)
  • Contract Negotiation (Hard Skills)

9. Director of Sales and Marketing, Nexus Marketing Group, Providence, RI

Job Summary: 

  • Build strong working relationships with both vertically integrated and external customers to continuously improve customer experience.
  • Primary senior interface with the existing and planned customer base
  • Develop forecasts for short, medium and long-range sales revenue based on market segment analysis.
  • Create and implements strategic marketing plans and sales plans 
  • Achieve forecasted results through proper implementation and direction of Marketing policies and procedures
  • Direct inside sales activities and sets performance goals accordingly
  • Establishes and recommend appropriate pricing models by monitoring costs and competitor’s activities and pricing strategies
  • Evaluate market trends and gather competitive information, identify trends that affect current and future growth and recommending areas for product development to meet market demands
  • Interface with engineering firms on both new project development and technical support
  • Develop and deliver presentations to customers, engineers and municipalities.
  • Share sales and product insights and feedback with the product management team to facilitate new products, features and updates.
  • Serve as liaison between Marketing Department and other departments
  • Working closely with Manufacturing and Engineering to reduce actual vs quoted cost variance
  • Provides leadership, management of sales and marketing for employees.
  • Achieve sales operational objectives through implementation and management of action plans.
  • Responsible for overall sales performance and attainment of monthly, quarterly and annual sales goals.
  • Maintain and maximize customer sales by training, coaching, developing, motivating and supporting customers and sales representatives


Skills on Resume: 

  • Customer Relationship Management (Soft Skills)
  • Sales Forecasting (Hard Skills)
  • Strategic Marketing (Hard Skills)
  • Pricing Strategy (Hard Skills)
  • Market Analysis (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Leadership (Soft Skills)

10. Director of Sales and Marketing, Beacon Creative Labs, Charleston, WV

Job Summary: 

  • Manage, mentor and develop the sales team
  • Develop and execute a clear sales and marketing strategy, based on a deep understanding of product, value proposition, competitors, and analytics
  • Own annual sales targets and lead the team to consistently hit or exceed targets, including helping the team demo and close deals
  • Optimize sales process and develop a playbook for the team
  • Leverage data to drive decision making
  • Refine and own the team’s incentive compensation plans
  • Own the Sales and Marketing P&L with the CRO
  • Drive ARR growth and improve Sales and Marketing Efficiency
  • Lead marketing efforts to enhance and optimize lead generation
  • Improve funnel data collection and metrics, keep a strong pulse on leads
  • Establish a clear voice and marketing message
  • Build and maintain personal relationships with key customers.
  • Manage customer service efforts, providing leadership and direction relating to product and project applications.
  • Develop a service, and aftermarket program through key customers to provide a North American support system for all customers
  • Responsible for addressing and resolving sales channel conflicts
  • Responsible for the warranty claims process and addressing warranty-related issues
  • Directly manages 2 to 4 direct employees within the department with indirect reporting of 2 to 4 contract outside sales representatives.


Skills on Resume: 

  • Sales Management (Soft Skills)
  • Marketing Strategy (Hard Skills)
  • Data-Driven Decision Making (Hard Skills)
  • Process Optimization (Hard Skills)
  • Leadership (Soft Skills)
  • Customer Relationship Management (Soft Skills)
  • P&L Management (Hard Skills)
  • Lead Generation (Hard Skills)

11. Director of Sales and Marketing, Horizon Event Solutions, Charleston, SC

Job Summary: 

  • Develop, implement, and execute sales, marketing, and pricing strategies
  • Perform objective market analysis and validation for new product launches.
  • Develop pre-sales launch plans for new products that includes quantitative leading indicators, marketing objectives, sales process, pricing models, forecasting, Beta site planning & objectives, and early adopter sales strategy.
  • Assess clients’ needs, provide clinical workflow analysis, and redesign solutions to improve process inefficiencies.
  • Identify opportunities with clients to reduce costs, maintain regulatory compliance, and facilitate achieving clients’ strategic goals.
  • Manage all aspects and departments of the business.
  • Price build ups and quotes on all products.
  • Manage & participate in continuous improvement initiatives.
  • Ensure Customer Service and deliveries are of paramount importance.
  • Build, manage and continue to develop the sales and marketing teams
  • Create and deploy the company sales and marketing strategy
  • Ensure occupancy, revenue and profitability targets are consistently met
  • Manage the sales and marketing media, non-working and overheads budgets
  • Implement best in class data tracking and reporting of sales and marketing key data


Skills on Resume: 

  • Sales Strategy Development (Hard Skills)
  • Market Analysis (Hard Skills)
  • Workflow Analysis (Soft Skills)
  • Regulatory Compliance (Hard Skills)
  • Team Management (Soft Skills)
  • Pricing Models (Hard Skills)
  • Continuous Improvement (Soft Skills)
  • Data Tracking and Reporting (Hard Skills)

12. Director of Sales and Marketing, Summit Advertising Group, Denver, CO

Job Summary: 

  • Work with the ELT to establish sales goals to support and meet the company's sales, revenue and strategic growth targets
  • Lead market analysis and monitoring, competitive analysis and development/implementation of go-to-market strategies and tactics
  • Lead the new customer acquisition process and develop/manage performance objectives, sales targets and critical milestones for weekly/monthly/annual periods
  • Lead the Sales team in assessing, clarifying and validating client needs on a regular basis
  • Lead the account management function focusing on retention and basket growth, particularly with major accounts and within key customer segments
  • Stay well-connected with customers to ensure broad market needs are being incorporated into the product development and enhancement cycle
  • Own the brand strategy and associated marketing initiatives
  • Review current sales processes and systems, and oversee the implementation of a sales effectiveness program and CRM upgrade/implementation
  • Attract, train and retain top sales and marketing talent, and build a performance driven culture
  • Day to day management of the sales and marketing teams
  • Leading the development and execution across all marketing channels including digital/performance marketing, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)


Skills on Resume: 

  • Sales Strategy Development (Hard Skills)
  • Market Analysis (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Account Management (Hard Skills)
  • Brand Strategy (Hard Skills)
  • CRM Implementation (Hard Skills)
  • Talent Management (Soft Skills)
  • Marketing Channel Management (Hard Skills)

13. Director of Sales and Marketing, Riverstone Hospitality, Austin, TX

Job Summary: 

  • Deliver team sales results to achieve forecasted sales in accordance with company vision and goals.
  • Direct and manage all vertical markets and the products sold into those markets to include creating and implementing a strategic plan in accordance with company vision and goals.
  • Direct and manage company image and marketing initiatives in accordance with company vision and goals.
  • Manage existing customer base and drive customer satisfaction to include fostering and maintaining strong relationships.
  • Drive new logo customer sales to expand company footprint.
  • Assists in managing ImageSoft partner relationships.
  • Communicates team successes and issues to company leadership team.
  • Identifies and keeps abreast of industry technologies and trends and communicates to company leadership 
  • Represents Sales and Marketing as a member of the Executive Leadership Team.
  • Responsible for overseeing strategic sales and marketing initiatives and developing long-range sales and marketing plans/programs to meet overall organizational objectives for Stanford University Press
  • Define and/or leverage the communication and brand strategy for the Press incorporating appropriate channels
  • Lead market research and analysis efforts. 
  • Guide the Press to use the results in strategic marketing direction, product segmentation and customer targeting.
  • Participate in Press-wide initiatives and cross-functional teams to establish the Press as a strategic partner and thought leader.
  • Responsibility for department operations including the recruitment, management, development, and retention of staff.


Skills on Resume: 

  • Sales Strategy (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Marketing Management (Hard Skills)
  • Customer Relationship Management (Soft Skills)
  • Business Development (Hard Skills)
  • Industry Trend Analysis (Hard Skills)
  • Leadership Communication (Soft Skills)
  • Market Research (Hard Skills)

14. Director of Sales and Marketing, Crestline Marketing Partners, Tampa, FL

Job Summary: 

  • Directs agents with the coordination and preparation of successful site openings on a per site basis.
  • Facilitate the Preparation of documents to ensure an easy process of signing deals.
  • Facilitate Preparation of Deposit spreadsheets on excel and give them to all required departments.
  • Facilitate Input of all deals with all the required information on an excel sheet and give it to all required departments.
  • Oversee all agents and make sure they are up to date with all required documents
  • Make sure the builder form agreements are in the correct signing order before given to agents.
  • Provide weekly feedback to President in regards to all sales of each site.
  • Hold agents accountable for conducting all agreed upon sales and step by step process of sales.
  • Answering a combination of phone calls and emails to provide any answers to clients and agents regarding sales
  • Adhering to the company procedures
  • Organize sales meetings on a weekly basis and make sure all required documents are ready and printed for the number of attendees for the meeting.
  • Spearhead all marketing campaigns and ensure deliverables from external agencies are readily available, on time.
  • In contact with Marketing company to make sure the dates are not missed and always staying on track with deadlines
  • Handle multiple projects at the same time as well as prioritize and manage time efficiently.
  • Set departmental budget, goals, and objectives in alignment with Press goals.
  • Select and oversee the department vendor relationships


Skills on Resume: 

  • Team Coordination (Soft Skills)
  • Document Management (Hard Skills)
  • Excel Skills (Hard Skills)
  • Accountability (Soft Skills)
  • Communication (Soft Skills)
  • Marketing Management (Hard Skills)
  • Time Management (Soft Skills)
  • Vendor Management (Soft Skills)

15. Director of Sales and Marketing, Evergreen Promotions, Portland, OR

Job Summary: 

  • Lead efforts to gain positive exposure in and around the community.
  • Create an advertising campaign through cash and trade partnerships with local media outlets.
  • Utilize relationships with team corporate partners to collect advertising elements and activate partnerships.
  • Enthusiastically participate in the team’s effort to generate revenue through the sales of corporate partnerships and ticket packages.
  • Create a proactive agency strategy that generates new revenue for various The Shade Room (TSR) offerings and platforms.
  • Present to clients and agencies the various TSR Programming / Content / Marketing Solutions/ Digital offerings available for advertisers.
  • Stay abreast of all programs/content developed by TSR for each platform to ensure that they are accurately represented to clients.
  • Develop a target list of advertisers and develop specific plans for generating and increasing advertising sales.
  • Provide regular updates, as required, to sales management and keep up to date information in Salesforce
  • Ensure that outstanding billings are accurate and collected in a timely manner.
  • Maintain positive and productive relationships with advertisers and agencies and ensure that all presentations contain accurate information.
  • Confirm all orders with sales management before closing deals.


Skills on Resume: 

  • Campaign Development (Hard Skills)
  • Media Partnerships (Hard Skills)
  • Relationship Management (Soft Skills)
  • Sales Strategy Development (Hard Skills)
  • Revenue Generation (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Salesforce Proficiency (Hard Skills)
  • Communication and Collaboration (Soft Skills)