• Work with internal and external stakeholders to produce multi-channel engagement and customer acquisition strategies
• Develop buyer personas and shape content to be focused on communicating to these personas with the right messaging to nurture them through the sales process
• Refine messaging to be consistent with brand voice, style and tone
• Work with the Digital Marketing manager to identify, capture and amplify customer voice using case studies and video testimonials
• Produce useful and engaging digital content optimised for SEO, including lead magnets, white papers, research summaries (both proprietary and in collaboration with partners)
• Conduct regular usability tests to gauge content effectiveness
• Gathering data and handling analytics (working with a Digital Marketing Specialist) and adjusting content based on those results
• Develop and manage a content calendar adhering to content standards and branding guidelines, forward-planned for a minimum of 4 weeks
• Create a lead scoring process that enables sales prospecting and persona development
• Monitor, track, and document content results using necessary CMS platforms to analyse user engagement metrics (WordPress, Hubspot, Google Analytics)
• Distribute and amplify content across all channels such as web, social, eDM, and PR

Skills: Content Strategy, Buyer Personas, Brand Messaging, SEO Content, Usability Testing, Data Analysis, Content Calendar, Lead Scoring

• Formulate and implement specific marketing strategies and tactical plans that outline clear commercial targets, priorities and key success factors to contribute to effective and efficient GBU strategy/business plan implementation and goal realization
• Assist in the development of prospect research, brand awareness and lead generation initiatives and new program launches for targeted market segments to support business initiatives in obtaining maximum commercial effectiveness
• Responsible for the development, execution, and measurement of content strategy for targeted segments
• Integrated marketing campaign planning and further embedding digital marketing tactics
• Leverage Marketing Automation Platforms for the development of customer journeys, segmentation, and marketing campaigns
• Ensure identification and translation of end-user, dealer and vendor requirements into new concepts and product/service ideas, aiming at the improvement of the competitive position and the product/market portfolio of the Business
• Initiate and participate in Program performance improvements to increase portfolio, penetration and conversion rates, profitability, and customer/partner satisfaction
• Provide input to the annual GBU-specific marketing budget and monitor ongoing spend with the target
• Liaise with regions and countries to ensure a balance between regional and GBU priorities
• Ensure ROI of marketing activities
• Develop and coordinate initiatives to enhance customer experience
• Coordinate, initiate, and monitor market research for the GBU to create awareness of market developments and trends, signal business opportunities and threats, and deliver the information to management
• Reports to the CT&I Global Strategic Marketing lead and regularly collaborates with regional commercial leaders and program and sales managers/ members, regional/local country marketing members, as well as Group Communications and Global Strategic Marketing functions

Skills: Marketing Strategy, Lead Generation, Content Strategy, Campaign Planning, Marketing Automation, Product Development, Budget Monitoring, Market Research

• Build and implement PH2 marketing solutions, including digital marketing and brand awareness, in line with the business strategy
• Manage the go-to-market strategies and marketing campaign plans including ROI analysis
• Develop demand gen campaigns across digital, live, and virtual events, advertising, content and partner channels
• Recommend new products and market opportunities and prepare business cases based on market research, competitors, and business intelligence
• Manage the marketing budgeting process to ensure resources are optimally allocated, used, and tracked across brand, campaign, insights, events, and partnerships
• Collaborate with and manage commercial relationships with external agencies
• Measure, report and optimise marketing performance

Skills: Digital Marketing, Brand Awareness, Campaign Planning, Demand Generation, Market Research, Budget Management, Agency Collaboration, Performance Reporting

• Develop a demand generation marketing strategy and identify new lead gen channels, drive existing ones forward and expand the strategy to support the growing international customer base
• Own, operate and optimize Forto’s customer acquisition campaigns and build multi-channel marketing campaigns and initiatives to drive pipeline
• Coordinate these initiatives with other parts of the marketing team - product marketing, digital and performance, marketing operations, and brand
• Monitor and adjust the success of initiatives to reach acquisition targets
• Partner with sales and business development to create streamlined lead journeys and set up internal follow-up processes
• Drive optimizations through testing of funnel setups, ad copies and segmentations

Skills: Demand Generation, Lead Channels, Customer Acquisition, Campaign Management, Team Coordination, Funnel Optimization, Sales Partnership, Performance Monitoring

• Responsible for the website interaction, conversion optimization and marketing insights
• Plan, implement and manage campaigns to drive customer acquisition and retention
• Focusing on supercharging the growth of brands through various platforms and marketing channels
• Experiment and implement new growth strategies to boost customer acquisition and retention
• Collaborate with teams responsible for blogging, email and social media
• Find and test new customer acquisition channels
• Develop original and innovative content and strategies to improve SEO and increase brand awareness

Skills: Conversion Optimization, Campaign Management, Brand Growth, Growth Strategies, Team Collaboration, Channel Testing, Content Development, SEO Improvement

• Working collaboratively with the Senior Marketing Manager and wider teams, manage the coordination, delivery and roll out of the agreed plans across all platforms (digital, PR, social, sales enablement, events, webinars…)
• Consult the business development teams to design and create targeted marketing assets and collaterals for different direct and online touchpoints throughout the customer journey for identified target audiences and product groups
• Implement and amplify thought leadership, adjusting strategy and content to the market needs to improve brand performance
• Manage and update the digital platforms
• Create strategic content, including direct and online marketing, development of collaterals, print products, and case studies
• Writing suitable posts in the social media channels, organizing customer events and creating videos with a storytelling approach
• Close collaboration with the wider EMEA and Hub marketing team, as well as external agencies
• Comprehensive planning, analysis and reporting of key activities

Skills: Plan Coordination, Asset Creation, Thought Leadership, Platform Management, Content Development, Social Media, Team Collaboration, Activity Reporting

• Build brand awareness through different channels
• Plan and execute digital and traditional marketing plans
• Develop and localize global marketing campaigns
• Prepare and execute marketing plans to increase brand value and performance, including budget, liaising with photographers, stakeholders, and suppliers
• Manage project timelines, and ensure the overall process is efficient to ensure deliverables
• Implement seasonal and promotional campaigns for ANZ
• Liaise with media agencies to promote the brand
• Liaise with international distributors
• Provide support on brand, pricing, packaging, trade, merchandising, training, advertising, and promotional strategies
• Participate in the development and deployment of samples
• Monitor and report on the effectiveness/ROI of marketing communications via pre/post-campaign analysis

Skills: Brand Awareness, Campaign Execution, Marketing Localization, Budget Management, Project Coordination, Promotional Planning, Media Liaison, ROI Analysis

• Supporting with the build and management of a new website
• Producing podcasts and TED Talk video content every month
• Taking ownership of Social Media sites as well as working closely with team members to help set up new social media accounts, assisting with putting together content for articles, etc
• Supporting team members across Restore with the branding of signs, uniforms, and vans
• Working on brand research projects
• Creating monthly newsletters, circulating internal communications to the business unit and creating Marketing news feeds
• Provide support to the Sales Team formatting of proposal documents, the creation/editing of proposal documents
• Creating high-quality, on-brand customer presentations

Skills: Website Management, Content Creation, Social Media, Brand Support, Market Research, Internal Communication, Proposal Support, Presentation Design

• Lead and inspire a high-performing team that drives sustainable business growth
• Input into annual business planning, forecasting, and steering of profitability for the portfolio
• Empower, guide and support the marketing team to own, develop and implement strong 3-year portfolio and brand plans for ANZ that build equity and unlock long-term category and business growth
• Build and encourage a deep understanding of macro, category and consumer trends and insights to drive innovative strategies and plans for long-term growth
• Foster an innovation mindset across the team, encouraging a test and learn culture, embracing new marketing techniques and compelling communication strategies (ATL advertising campaigns, media strategies and BTL activations)
• Establish and maintain strong collaborative relationships with key international stakeholders to ensure alignment with the ANZ Laundry portfolio strategy and brand-building initiatives
• Encourage and build a deep understanding of media trends, insights and principles to achieve innovative go-to-market plans and maximize portfolio and brand investment
• Lead, inspire, coach and develop team members, guiding the development and implementation of long-term marketing strategy and plans 
• Actively contribute to building a strong business and team culture that motivates and engages the marketing team, supporting career progression, talent development and fosters high performance to encourage local team tenure and develop future leaders

Skills: Team Leadership, Business Planning, Portfolio Strategy, Consumer Insights, Innovation Mindset, Stakeholder Alignment, Media Strategy, Talent Development

• Overall responsibility for increasing revenue and growth
• Own the relationship with the Marketing agency as they work to optimise paid marketing efforts and explore new channels to grow the marketing funnel
• Plan and test new ways to acquire customers in a profitable and repeatable way
• Improve conversion by planning, testing and sending regular communication to convert those in the funnel
• Test and build new promotions to generate revenue and increase conversion
• Test and improve landing pages and nurture sequences to improve conversion rates
• Optimise and improve the customer acquisition journey to improve conversion rates
• Build and maintain relationships with key partners around the world, working with the appropriate teams to generate sustainable funnels of customers
• Work with the product partner team to manage development and explore areas to adapt the product to generate new streams of revenue
• Take part in a variety of informal learning and networking events, which bring groups of people working in the same field together across ventures, charities and other external organisations

Skills: Revenue Growth, Agency Management, Customer Acquisition, Funnel Conversion, Promotion Testing, Landing Optimization, Partner Relations, Product Development

• Experience in marketing and public relations, including wide-ranging experience in website and social media management
• Leadership, organization, communication, exceptional writing, supervisory, and technology skills
• Familiarity with Adobe programs InDesign, Photoshop, and Illustrator
• Photography skills and an aesthetic eye for landscapes, flora, people, and events
• Familiarity with DSLR cameras
• Experience in marketing or digital (from an agency)
• Strong analytical skills/ results-driven
• Able to execute 360-degree communication campaigns
• Knowledge of performance marketing tools/metrics
• Experience with Microsoft Office Suite

Qualifications: BA in Media and Communication with 3 years of Experience

• Experience in the Consumer Packaged Goods Industry (CPG)
• Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
• Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer
• Experience developing strategic brand/product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales
• Experience connecting with cross-functional teams and leading agency partners
• Ability to influence and lead others, including those outside of the Marketing function
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation
• Deep understanding of total commercial spend and key P&L drivers
• Experience managing a large consumer marketing budget and media investment decisions
• Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results
• Experience leading marketing communication projects
• Action-oriented with the ability to think and react quickly to changing circumstances
• Strong sense of urgency, even when managing initiatives with long lead times, adaptability and flexibility to meet changing priorities and adjust to different management styles

Qualifications: BA in Marketing with 6 years of Experience

• Working experience in marketing
• Effective time management skills and the ability to multitask
• Strong copywriting skills and experience in building presentations
• Experience in social platforms, web platforms
• Experience in media relations
• Proven ability to manage budgets
• Professional and proactive work ethic
• High competence in project and stakeholder management
• Excellent interpersonal, written and oral communication skills

Qualifications: BA in Mass Communication with 3 years of Experience

• Demonstrable experience in marketing, together with the potential and attitude to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google AdWords campaigns
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Experience with managing a marketing budget and making media buys across multiple media sources (e.g., radio, TV, billboards)

Qualifications: BA in Advertising with 2 years of Experience

• Experienced in both strategic (brand building) and execution
• Strong team player, strategic and forward-thinking
• Independent, impactful communicator
• Excellent command of English
• Working experience in brand management
• Working experience in FMCG New Product Development
• Good application in Microsoft, eg, Excel, PowerPoint, etc.

Qualifications: BA in Business Administration with 1 year of Experience

• Work experience in digital marketing, product marketing, or product/brand strategy for SaaS products or data companies
• Experience with marketing campaigns, digital strategy, SEO, integrated marketing, advertising, CRM and all other aspects of digital marketing campaigns
• Experience working in a fast-paced, startup environment
• Strong analytical ability paired with excellent written and oral communication skills
• Results-oriented self-starter with track record of excellent results in a fast-growth environment
• Creative/innovative thinker, organized /detail-oriented
• Must be a team player/ solution-oriented approach
• Keen understanding of leading-edge ecommerce segmentation methodologies and their respective role in marketing communications
• Forward-thinking, marketing/business development-focused individual
• Able to lead ecommerce revenue-generating solutions
• Strong analytical skills, proven ability to consume and understand data, work with decision analysts to get to clear results and analysis
• Exceptional skill in verbal and written communications
• Must also be an excellent listener
• Skilled manager of people and organizational leadership
• Skilled at promoting collaboration and driving problem resolution across all levels of a business including the C-suite

Qualifications: BA in Digital Marketing with 6 years of Experience

• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Experience with event management, international trade show experience 
• Proficiency with online marketing and social media strategy
• Experience in life science, food science, or other scientific industries

Qualifications: BA in Communication Studies with 3 years of Experience

• Experience must include channel management, business development and/or sales and marketing with a proven record in achieving project milestones under tight schedules
• Experience leading P&L to continually assess performance and take necessary actions to improve results
• Thorough understanding of marketplace dynamics including industry trends and assessment of key competitors’ programs
• Proven ability to develop and implement market-leading solutions to increase customer for product or solution
• Proven ability in financial acumen to develop business strategies and cases to drive implementation within a multi-channel setting
• Passion for servicing customers
• Ability to listen to customer needs and quickly act to solve their problems, go above and beyond to exceed their expectations
• Ability to work in a self-directed manner to identify needs of the organization and/or customer, articulate necessary proposals and see projects through to completion
• Strong analytical skills with demonstrated ability to pull data from assorted sources and synthesize in both graphic and verbal formats, so that it is easily understood by the target audience
• Proven track record to execute with speed and exhibit a bias for action mindset
• Highly organized with strong attention to detail, while also able to lead multiple priorities
• Ability to think outside the box, innovate, take risks and implement progressive, sustainable solutions
• Strong ability to lead and develop diverse, cross-functional project teams to achieve high levels of performance in a dynamic, changing environment
• Successful experience with collaborating and developing teams and working in a matrix environment
• Strong ability to present very well and convincingly in front of customers, as well as lead large-scale dealer meetings, conferences and conventions
• Advanced-level skills with Microsoft Office (Excel, Word, and PowerPoint)

Qualifications: BA in Marketing Management with 6 years of Experience

• Experience with PR and content writing
• Experience with marketing ideation and planning
• Knowledge of social media management and advertising
• Proven track record of developing and implementing brand partnerships
• Basic knowledge of design tools like Sketch, Adobe Illustrator, Photoshop, etc.
• Outstanding copywriting skills in both English and the local language
• Strong self-starter, get-things-done attitude and good collaboration skills
• Data-driven and customer-centric approach to tracking and analyzing campaign results

Qualifications: BA in Brand Management with 3 years of Experience

• Experience developing and implementing marketing strategies
• Experience working across different verticals within marketing
• Generalist marketing experience in a fast-paced environment
• Strong business acumen, structured thinker with project management skills and attention to detail
• Strong communication skills and the ability to bring to life the Uber brand in a way that is both consistent with global brand positioning but also meaningful to local culture and customs
• Strong customer-centric mindset 
• Ability to take the initiative in a constantly changing work environment and a willingness to adopt a generalist mindset
• Must have native-level proficiency in Japanese and business-level proficiency and English

Qualifications: BA in Consumer Behavior with 2 years of Experience