Job Summary: 

• Lead the design and development of comprehensive assets and unique content built for conversion to marketing qualified leads (MQL)
• Work with a cross-functional team to plan and help execute digital, field, and channel marketing campaigns in concert
• Translate revenue and pipeline goals into demand generation targets, including the number of sales qualified opportunities (SQL)
• Identify a measure of success and provide regular updates on performance metrics for growth marketing activities and campaigns
• Collaborate with the digital marketing team to ensure a unique experience for prospects with high engagement rates
• Find, identify, and scale new demand generation channels and optimize existing channels, based on feedback on MQL quality 
• Track and report on the effectiveness of campaigns against defined KPIs on MQL to SQL conversion, per source, and campaign costs
• Set an innovative strategy that leverages data, invests in scalable automation, and ensures consistency across sales regions
• Build a trusted relationship with inside sales and field sales teams, and serve as a liaison between sales and marketing
• Work closely with the field and inside sales teams to communicate marketing campaigns and gain feedback on the quality of leads
• Plan and execute integrated marketing campaigns, including digital campaigns, product-led tactics, and field and channel engagements

Skills on Resume: 

• Asset Development (Hard Skills)
• Campaign Execution (Hard Skills)
• Demand Generation (Hard Skills)
• Performance Metrics (Hard Skills)
• Channel Optimization (Hard Skills)
• Data-Driven Strategy (Hard Skills)
• Sales Collaboration (Soft Skills)
• Cross-Functional Teamwork (Soft Skills)

Job Summary: 

• Develop the Search Acquisition strategy, including roadmaps and long-term forecasting.
• Build and manage Search campaigns for current and new products.
• Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition, and more.
• Own scaling and optimizations for all products to hit the channel growth goals.
• Relentlessly test new segments, strategies, and messaging, as well as work with the Web team to coordinate tests for on-site optimizations.
• Provide regular channel performance reports and ad hoc reports.
• Report key learnings and major takeaways to internal and external stakeholders.
• Assist in SEO, referral, content marketing, and email marketing efforts, ensuring alignment in strategy and measurement across channels

Skills on Resume: 

• Search Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Performance Analysis (Hard Skills)
• Channel Optimization (Hard Skills)
• A/B Testing (Hard Skills)
• Reporting Skills (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Cross-Channel Alignment (Soft Skills)

Job Summary: 

• Set up and manage the execution of paid campaigns across multiple digital channels, including search, social, and programmatic 
• Produce routine reporting and insights for visibility on marketing efforts for both internal and external stakeholders
• Utilize best practices for conversion rate optimization to improve marketing’s impact on lead generation and overall customer acquisition
• Develop custom audiences for advertising purposes using 1st party data via CDP, CRM, and analytics platforms
• Own the build and management of multi-touch attribution reporting to measure marketing effectiveness and adjust the marketing mix
• Build campaign landing pages and set up multivariate testing to improve conversion rates
• Assist in measuring CPL/CAC and develop recommendations for improvement
• Develop creative briefs and work closely with the creative team to strategize and develop conversion-driven creatives 
• Assist in budget forecasting and manage daily pacing across channels
• Drive continuous improvement through experimentation across all elements of advertising, such as ad copy, CTAs, landing pages, etc.
• Explore emerging channels and experiment with new growth marketing tactics to reach and acquire new customers

Skills on Resume: 

• Paid Campaigns Management (Hard Skills)
• Marketing Reporting (Hard Skills)
• Conversion Optimization (Hard Skills)
• Audience Segmentation (Hard Skills)
• Attribution Reporting (Hard Skills)
• Landing Page Testing (Hard Skills)
• Budget Management (Hard Skills)
• Creative Collaboration (Soft Skills)

Job Summary: 

• Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
• Drive audience sizing, spend allocation, budget optimization, cadence, channel mix, and overall prioritization of all paid campaigns
• Optimize spend to deliver ROI and set up reporting on LTV, ROAS, etc.
• Build and define the A/B testing framework to drive ongoing campaign optimization
• Be responsible for the weekly, monthly reporting cadence
• Identify new channels, placements, and other opportunities to drive brand, product, and growth objectives
• Build and optimize the Marketing and sales funnel 
• Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline

Skills on Resume: 

• Digital Acquisition (Hard Skills)
• Budget Optimization (Hard Skills)
• ROI Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Performance Reporting (Hard Skills)
• Channel Expansion (Hard Skills)
• Funnel Optimization (Hard Skills)
• Campaign Experimentation (Hard Skills)

Job Summary: 

• Lead strategy, management, optimization, and execution of all paid media activity, including Google Ads, Facebook, Instagram, and more 
• Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)
• Analyze channel performance to form and test hypotheses, develop and launch new creative, and target growth strategies week-to-week
• Responsible for optimizing costs and budget management of growth marketing spend
• Integrate existing brand-building and content development efforts into the overall growth strategy
• Own, drive, and report on key metrics related to customer acquisition cost, channel/campaign LifeTime Value (LTV), and overall channel growth
• Manage relationships with agency partners to consistently improve channel and campaign-level metrics
• Collaborate with analyst partners to develop weekly channel performance measurement reporting
• Partner with the Growth Marketing Manager (SEO) to lead the strategy and execution of changes that drive client growth and retention

Skills on Resume: 

• Paid Media Management (Hard Skills)
• Channel Scaling (Hard Skills)
• Performance Analysis (Hard Skills)
• Budget Management (Hard Skills)
• Content Integration (Hard Skills)
• Metrics Reporting (Hard Skills)
• Agency Collaboration (Soft Skills)
• Cross-Functional Partnership (Soft Skills)

Job Summary: 

• Create and execute annual marketing plans, provide day-to-day marketing support, and generate new, innovative ideas that promote business, brands, and products.
• Increase the engagement and loyalty of customers with advertising, strong branding, clear and concise communications, enticing promotions, and effective marketing programs.
• Collaborate with external resources and internal stakeholders to increase the effectiveness and visibility of all projects.
• Propose and complete market research initiatives to generate customer insights in support of improving marketing strategies and communications.
• Develop compelling and creative marketing materials, and determine the media mix in which the message should be delivered. 
• Develop tools and resources for sales teams to use. 
• Facilitate seamless execution of all marketing initiatives, including website development/maintenance and all aspects of KV’s online and offline presence.
• Generate new leads, accelerate the sales cycle, and build/strengthen relationships with the customer base through personalized engagement programs.
• Coordinate and run joint sales and marketing meetings. 
• Establish a financial budget required to support the marketing strategy for each business unit. 

Skills on Resume: 

• Marketing Plan Execution (Hard Skills)
• Customer Engagement (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Market Research (Hard Skills)
• Creative Development (Hard Skills)
• Sales Enablement (Hard Skills)
• Website Management (Hard Skills)
• Budget Planning (Hard Skills)

Job Summary: 

• Develop, test, and iterate on strategies to grow platform adoption and user revenue growth using a variety of tactics and tools
• Launch and scale numerous ad networks and content affiliates, while surpassing ROAS targets
• Take a data-driven approach to campaign strategy, focusing investment on the most impactful outcomes and specific KPIs
• Work with product, creative, user research, and marketing to brainstorm and deploy tests
• Work with compliance, design, and the broader marketing team to ensure all tests are compliant
• Get into an agile and iterative cycle of hypothesizing, testing, and learn to uncover and unlock campaigns’ growth levers (target audience, creative message, campaign set-up, etc.)
• Take initiative in supporting new channels as the company further diversifies its marketing mix
• Measure, track, and provide detailed reporting on the impact of growth marketing efforts
• Analyze customer data and external research to inform the company’s growth strategies and tactics.
• Share insights across the department, and contribute to overall UA strategy, creative development, and best practices, making the world-class performance marketing team even stronger

Skills on Resume: 

• Growth Strategy Development (Hard Skills)
• Ad Network Scaling (Hard Skills)
• Data-Driven Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Compliance Management (Hard Skills)
• Agile Experimentation (Hard Skills)
• Channel Expansion (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary: 

• Manages short- and long-term planning, including goal-setting for the marketing team
• Grows portfolio of paid marketing channels and programs through daily optimizations for scale and return on investment
• Finds new investment areas to expand marketing portfolio, owning test design, execution, analysis, and scaling the best opportunities
• Leverages campaign and creative testing results to uncover growth and optimization opportunities
• Conducts business and financial analysis to evaluate performance, determine and prioritize opportunities, and drive successful execution
• Rigorously tests hypotheses and uses data to drive decisions
• Implements the necessary analytical frameworks and reporting mechanisms to measure and drive success
• Partners with product, brand, digital, and business operations teams to launch new campaigns and initiatives

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Channel Optimization (Hard Skills)
• Opportunity Identification (Hard Skills)
• Creative Testing (Hard Skills)
• Business Analysis (Hard Skills)
• Data-Driven Decision-Making (Hard Skills)
• Analytical Reporting (Hard Skills)
• Cross-Functional Partnership (Soft Skills)

Job Summary: 

• Develop and drive growth experimentation, including new channels, creative, or audience targeting strategies, and execute tests quickly to support learning, added scale, and cost efficiency.
• Manage, optimize, and expand lead generation programs across paid search, paid social, direct mail, content marketing, email, and other channels.
• Develop go-to-market campaigns to pre-seed new geographies/markets with an eye to building supply and demand as quickly as possible in each new market.
• Collaborate with creative designers to develop rich, on-brand digital ads and landing pages that effectively communicate Uplift’s value offering and drive leads.
• Proactively forecast demand and coordinate with the operations team to balance demand and supply for each geographical market the company is in.
• Own the growth budget model and provide analytical insight into customer acquisition, CAC, and LTV for different client and therapist referral cohorts by channel.
• Drive data-driven decisions about how to optimize growth programs.
• Play a key role in evolving, defining, and driving acquisition KPIs, analytical systems, and business processes as the company scales, creating an accountable team culture that balances risk management and cost controls with speed-to-market and groundbreaking growth innovation.
• Partner with Product/Engineering and Operations teams and translate marketing insights into business improvements.

Skills on Resume: 

• Growth Experimentation (Hard Skills)
• Lead Generation (Hard Skills)
• Go-To-Market Strategy (Hard Skills)
• Creative Collaboration (Soft Skills)
• Demand Forecasting (Hard Skills)
• Budget Modeling (Hard Skills)
• Data-Driven Optimization (Hard Skills)
• Cross-Functional Partnership (Soft Skills)

Job Summary: 

• Own and manage the website as Modern Health's front door to ensure the brand and unique content assets are well represented, converting visitors into MQLs and SQOs
• Manage advertising performance across digital channels (AdWords, LinkedIn, YouTube, etc) and landing page optimization to generate inbound leads from a predefined target account list
• Manage SEO to grow new and repeat traffic to modernhealth.com
• Execute Mailchimp campaigns, trigger sequences, and newsletters to nurture prospective leads and help current clients onboard successfully in partnership with product, sales, and ops
• Own the marketing tech stack, including vendor evaluations and data synchronization to SFDC, Drift, Google Analytics, etc
• Build reports and dashboards to provide visibility into marketing results and campaign effectiveness, including lead and opportunity stages, pipeline contribution, multi-touch attribution, and ROI
• Drive tactics, prioritization, and execution of marketing optimization levers to achieve quarterly targets and KPIs, aligning with sales revenue targets at the target CAC/LTV ratio
• Manage third-party media relationships and contractor resources
• Evangelize a culture of rapid test and learn to discover new and innovative ways to scale revenue and improve ROI
• Be the in-house expert on marketing data analytics, coach and mentor team members on data-driven marketing and reporting frameworks

Skills on Resume: 

• Website Management (Hard Skills)
• Digital Advertising (Hard Skills)
• SEO Optimization (Hard Skills)
• Email Campaign Execution (Hard Skills)
• Marketing Tech Stack (Hard Skills)
• Reporting & Analytics (Hard Skills)
• Media Relationship Management (Soft Skills)
• Team Coaching (Soft Skills)

Job Summary: 

• Deeply understand clients and partners, and create strategies on how to target them
• Build and execute the go-to-market strategy for each target client group, working closely with the product team and the Founder/CEO.
• Design and develop a growth strategy that combines a combination of online and offline channels.
• Drive acquisition through both paid and organic channels.
• Create new email sequences that are optimised towards meetings booked.
• Build a nurturing flow for cold leads to re-engage (or sunset) old/cold leads.
• Work with the Product Manager to identify in-product actions and build onboarding guides and nurturing emails that help prospective clients understand and benefit from Goodsted
• Dive into both qualitative and quantitative data to identify user actions and engagement rates and optimize acquisition and retention flows.

Skills on Resume: 

• Client Targeting Strategy (Hard Skills)
• Go-To-Market Execution (Hard Skills)
• Growth Strategy Design (Hard Skills)
• Channel Acquisition (Hard Skills)
• Email Sequence Development (Hard Skills)
• Lead Nurturing (Hard Skills)
• Onboarding Optimization (Hard Skills)
• Data-Driven Insights (Hard Skills)

Job Summary: 

• Act as the voice of the customer for product teams by collecting customer, competitor, and market insights to help prioritise upstream development, ensuring product-market fit
• Work with the whole team to drive product improvements and continuously optimize customer journeys and conversions.
• Manage the marketing strategies and campaigns from end to end to drive product discovery, awareness, acquisition, engagement, and retention within the relevant audiences. 
• Set, monitor, and optimize towards critical metrics and revenue targets.
• Develop and manage relationships with PR partners and influencers.
• Preparing marketing/press materials to keep them informed of product features and new services. 
• Update the team on marketing performance weekly.
• Stay up-to-date on industry trends, new advertising products, and new features within existing platforms

Skills on Resume: 

• Customer Insight Gathering (Hard Skills)
• Product Optimization (Hard Skills)
• End-to-End Campaigns (Hard Skills)
• Metrics Monitoring (Hard Skills)
• PR Relationship Management (Soft Skills)
• Press Material Preparation (Hard Skills)
• Performance Reporting (Hard Skills)
• Industry Trend Awareness (Hard Skills)

Job Summary: 

• Help deliver and exceed the new customer acquisition targets for all direct response marketing channels, within the agreed budget and CPA target.
• Brief the in-house creative team on campaigns across all acquisition channels, trafficking all briefs from the initial concept stage, through approvals, and delivering assets on time.
• Contact with the digital arm of the media agency, an event and telephony agency, and an affiliate partner.
• Work hand in glove with the media agency, managing channel optimisations to drive cost-efficient channel performance
• Follow best practices from external sources and agencies to ensure effective digital marketing execution
• Manage and grow affiliate marketing programs and third-party partnerships as a key acquisition channel for the company
• Grow relationships with key affiliates, identifying opportunities for growth
• Recommend and implement A/B tests and improvements to drive conversion rate
• Work with the call centre and events agency to maximise the conversion of demand into sales
• Plan discount offers, freebie incentives, and creative content and formats

Skills on Resume: 

• Customer Acquisition (Hard Skills)
• Creative Briefing (Hard Skills)
• Agency Collaboration (Soft Skills)
• Channel Optimization (Hard Skills)
• Digital Marketing Execution (Hard Skills)
• Affiliate Program Management (Hard Skills)
• Relationship Building (Soft Skills)
• A/B Testing (Hard Skills)

Job Summary: 

• Coordinate between multiple internal stakeholders to ensure the successful operational execution of campaigns
• Identify opportunities for process improvements and ensure the rapid resolution of any issues as they arise
• Identify and develop new channel opportunities to increase new customer acquisitions
• Monitor acquisition sign-ups against forecast targets and act quickly to make up any gaps that can be foreseen.
• Work with the analysis team to review campaign performance and take these learnings forward to improve future campaigns.
• Conduct ongoing competitor industry research, identifying new trends in digital marketing and eCommerce
• Support the Growth Marketing Lead in managing budgets across all accounts and work closely with finance on creating POs, invoice tracking, and month-end accruals.
• Provide general support to the Growth Marketing Lead on a variety of other initiatives and projects
• Make all decisions with social and environmental impact in mind and look for opportunities, no matter how small, to use business as a force for good.

Skills on Resume: 

• Stakeholder Coordination (Soft Skills)
• Process Improvement (Hard Skills)
• Channel Development (Hard Skills)
• Target Monitoring (Hard Skills)
• Campaign Analysis (Hard Skills)
• Competitor Research (Hard Skills)
• Budget Management (Hard Skills)
• Sustainable Decision-Making (Soft Skills)

Job Summary: 

• Manage day-to-day operation and optimization of Magic Spoons' direct-response marketing program across paid social, search, retargeting, affiliate, and influencer marketing.
• Develop and scale new channels quickly and efficiently to drive acquisition
• Optimize existing channel growth
• Produce analysis, insights, and visibility on performance (be willing to roll up their sleeves and do some of the work themselves)
• Build various overarching models that ensure the company is running a tight business (LTV and attribution)
• Innovate across the broader Magic Spoon Marketing arm to drive cross-functional initiatives that improve DTC experience (e.g., holiday, partnerships, in-box opportunities)
• Build and grow partnership programs for the company's acquisition, including affiliate, influencer, and recruitment marketing
• Identify, acquire, and cultivate new partners that will help the company reach relevant audiences and drive measurable results
• Actively work with affiliate and recruitment partners to optimize campaigns and programs towards performance goals

Skills on Resume: 

• Direct-Response Management (Hard Skills)
• Channel Scaling (Hard Skills)
• Channel Optimization (Hard Skills)
• Performance Analysis (Hard Skills)
• Attribution Modeling (Hard Skills)
• Cross-Functional Innovation (Soft Skills)
• Partnership Development (Hard Skills)
• Partner Cultivation (Soft Skills)

Job Summary: 

• Own the entire merchant funnel from page visitors to signups to engaged transacting users
• Design, execute, and analyse A/B tests, including landing pages, marketing emails, dashboard notifications, growth tools, etc
• Own the metrics of retention of existing business and revival of churned merchants through data-driven interventions across their lifecycle
• Take care of all merchant lifecycle communication to optimize funnels via emails, sms, push notifications, and more
• Strategize, design, plan, and implement growth experiments, from generating ideas to analyzing experiment results
• Collaborate and drive automated cross-sell campaigns across the different products of RazorpayX
• Experiment with marketing automation tools and create viral loops
• Stay up to date with the latest changes and trends in digital marketing and UI/UX

Skills on Resume: 

• Funnel Management (Hard Skills)
• A/B Testing (Hard Skills)
• Retention Strategy (Hard Skills)
• Lifecycle Communication (Hard Skills)
• Growth Experimentation (Hard Skills)
• Cross-Sell Campaigns (Hard Skills)
• Marketing Automation (Hard Skills)
• Digital Marketing Trends (Hard Skills)

Job Summary: 

• Generate A/B test ideas to help improve key metrics (e.g., acquisition, activation, etc.).
• Own and project manage multiple A/B tests each quarter, working closely with designers and developers.
• Analyze A/B test results and iterate on new experiments based on the data’s learnings.
• Communicate and present progress and results to peers and management.
• Work with Sales leadership to launch experiments and optimize key enterprise metrics.
• Expand the understanding of the developer's experience with Auth0 through running surveys, conducting qualitative research (usability, interviews), and monitoring behavioral analytics reports.
• Collaborate with the Data Analyst to develop dashboards and sound reporting of metrics and key KPIs.
• Be a business owner for channels, managing budgets and forecasts, measuring performance, and optimizing for results
• Support new areas of growth for the company by launching inbound campaigns for new geographies, product lines, and industries

Skills on Resume: 

• A/B Test Generation (Hard Skills)
• Project Management (Soft Skills)
• Data Analysis (Hard Skills)
• Progress Communication (Soft Skills)
• Sales Collaboration (Soft Skills)
• User Research (Hard Skills)
• Dashboard Development (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Own paid marketing creative for key markets - creative ideation, writing briefs, and close coordination with the creative team in the assigned areas
• Manage creative designers and copywriters in the assigned areas to execute marketing campaigns, including presenting briefs, reviewing ads, and managing timelines (writing, design, legal approval, etc.)
• Communicate and collaborate with the HQ Marketing and Creative team to ensure alignment on campaign deliverables and dates
• Review key metrics and creative performance to inform future creative strategies and briefs
• Create and execute paid media plans for all key marketing brand campaigns throughout the year
• Report to the CEO and Head of Product, own customer acquisition, activation, and engagement for the company.
• Work closely with founders, product managers, sales, customer success, software engineers, and awesome advisors.
• Bring in outside contractors and drive massive success that can hire minions.
• Run paid advertising campaigns

Skills on Resume: 

• Creative Direction (Hard Skills)
• Team Management (Soft Skills)
• Cross-Regional Collaboration (Soft Skills)
• Performance Review (Hard Skills)
• Media Planning (Hard Skills)
• Customer Acquisition (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Paid Advertising (Hard Skills)

Job Summary: 

• Responsible for developing, planning, and executing growth marketing strategy and initiatives to drive inorganic user acquisition and improve conversion and repeat rates, ultimately accountable for related marketing KPIs
• In close partnership with commercials, build and maintain relationships with CPG and/or retail partners for user acquisition, including campaign planning, asset/message design, collaboration with partners/agency for in-store POSM production and execution, and lastly tracking and reporting with lessons learn
• Effectively collaborate with teams across the business, local and regional, and functions, e.g., marketing, commercial, operations, product, design, and engineering
• Manage relationships with agencies
• Work on various projects and collaborate with diverse, skilled team members
• Find creative and efficient ways to boost clients’ growth
• Experiment along the entire AARRR funnel
• Create content on social media, websites, and other relevant channels

Skills on Resume: 

• Growth Strategy (Hard Skills)
• Partner Management (Soft Skills)
• Cross-Team Collaboration (Soft Skills)
• Agency Management (Soft Skills)
• Project Management (Soft Skills)
• Creative Growth (Soft Skills)
• AARRR Funnel Experimentation (Hard Skills)
• Content Creation (Hard Skills)

Job Summary: 

• Design and execute a growth engine, managing all relevant digital marketing channels and tactics
• Define KPIs and campaign projections, meet/exceed quarterly targets, and grow freemium signups month-over-month
• Build marketing systems and operations from the ground up.
• Collaborate closely with Sales and Customer Success to hone targeting criteria, build growth playbooks and experiments, leverage the expert community of compensation experts, and create a feedback loop that continuously improves and optimizes lead hand-off processes, customer engagement, and up/cross-sell
• Maintain a data-first approach, own all-things-analytics to grow self-service model, target account engagement, campaign ROI, and sourcing and attribution
• Manage agencies to meet and exceed goals
• Define and own all testing methodologies associated with partners, including creative, content, and landing pages
• Partner internally to develop messaging, assets, and potential programs to engage partners and their users

Skills on Resume: 

• Growth Engine (Hard Skills)
• KPI Management (Hard Skills)
• Marketing Operations (Hard Skills)
• Sales Collaboration (Soft Skills)
• Data Analytics (Hard Skills)
• Agency Management (Soft Skills)
• Testing Ownership (Hard Skills)
• Partner Engagement (Soft Skills)