BUSINESS MARKETING MANAGER RESUME EXAMPLE

The Business Marketing Manager oversees business, portfolio, and product management to enhance organizational growth and market presence. This role involves developing strategic initiatives and designing marketing campaigns tailored to diverse markets, leveraging both traditional and digital platforms. The manager also facilitates sales enablement and functional alignment, ensuring cohesive operations across global and local teams.

Tips for Business Marketing Manager Skills and Responsibilities on a Resume

1. Business Marketing Manager, Wells Fargo, San Francisco, CA

Job Summary: 

  • Work closely across functions (in particular Product, UX, and analytics) to map customer personas, use cases and ‘jobs to be done’ by industry and role type
  • Complete ongoing market and competitive analysis to determine how to evolve offering and positioning in the market to ‘win, keep and grow’ Small Businesses
  • Create messaging and positioning frameworks to attract, retain and grow Small Business customers
  • Build and segment a Small Business customer database with current and relevant marketing automation journeys
  • Partner closely with the Product and Content team to improve self-serve digital offerings for Small Businesses
  • Grow usage (by nurturing and nudging customers) and reduce churn through onboarding and the full customer lifecycle
  • Lead the creation of a brand strategy that aligns brands to Small Business customer segments and clear and differentiated value propositions
  • Create a measure for Customer Satisfaction for Small Business customers, and drive interventions to grow CSAT over time
  • Develop, agree, track and report on global Small Businesses optimizing the end-to-end funnel with a test-and-learn mindset
  • Work with Sales, Product and Customer Success to determine how the end-to-end customer journey will be integrating self-serve and human channels


Skills on Resume: 

  • Customer Persona Mapping (Hard Skills)
  • Market Analysis and Strategy (Hard Skills)
  • Messaging and Positioning (Hard Skills)
  • Marketing Automation (Hard Skills)
  • Collaboration (Soft Skills)
  • Customer Lifecycle Management (Soft Skills)
  • Brand Strategy Development (Hard Skills)
  • Performance Measurement (Hard Skills)

2. Business Marketing Manager, Lockheed Martin, Bethesda, MD

Job Summary: 

  • Facilitates quality, long-term partnerships with employers, establishing new relationships
  • Ensuring regular dialogues, maintaining existing relationships, and supporting Center staff in these efforts.
  • Supports employer outreach and job development efforts of the Employment Specialist team, including events.
  • Identify and develop connections with big employers to better understand their hiring needs and the skills required in their employees.
  • Research labor market trends and projections for industry needs.
  • Evaluate the effectiveness of employer outreach and relationships, including applying an equity lens to employment placement analysis.
  • Convene and attend employer round tables, association meetings, tradeshows, committees, task forces, and panels.
  • Works directly with Employment Specialists to monitor employer relations and provide support.
  • Participates in program planning and design to provide an employment-focused perspective.


Skills on Resume: 

  • Relationship Building (Soft Skills)
  • Communication Skills (Soft Skills)
  • Networking and Outreach (Hard Skills)
  • Market Research (Hard Skills)
  • Data Analysis (Hard Skills)
  • Equity and Inclusion Awareness (Soft Skills)
  • Event Management (Hard Skills)
  • Collaboration and Support (Soft Skills)

3. Business Marketing Manager, UnitedHealth Group, Minnetonka, MN

Job Summary: 

  • Support and handle the Business Marketing of the Dale Resistor Division within the American region.
  • Visits customers and distributors in this area to support and grow the business.
  • Work with Sr. Managers to define the regional strategy for the divisions 
  • Generate and increase business without compromising margins in alignment with the divisions.
  • Responsible for price administration, variable margins, forecasting, and business trend monitoring
  • Responsible for product development inputs, sales program, product training, and design-in support within the American region.
  • Build a positive voice in the market differentiating MessageMedia in the Small Business sector
  • Work closely with Sales, Customers, and Distributors and with Product Marketing on pricing guidelines, competitive analysis, alignment, and coordination of market segments/customers/distributors.


Skills on Resume: 

  • Business Marketing Strategy (Hard Skills)
  • Customer Relationship Management (Soft Skills)
  • Business Development (Hard Skills)
  • Financial Acumen (Hard Skills)
  • Product Management (Hard Skills)
  • Market Differentiation (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)

4. Business Marketing Manager, Comcast, Philadelphia, PA

Job Summary: 

  • Responsible for Business management, Portfolio Management and Product Management
  • Driving Strategic Initiatives to grow business, and designing Marketing campaigns
  • Driving Sales enablement initiatives, and functional alignment to enable various initiatives
  • Working closely with Global and Market counterparts
  • Professional and proactive sales activity by phone, email, WhatsApp, Zoho CRM and other platforms.
  • Schedule the appointments for direct discussions if the researcher/Technology entrepreneur wants to visit the head office.
  • Collaborate with the support team to ensure that the work is progressed into the work pipeline and provide high standards of customer service throughout.
  • Connect with and support prospective Researchers/Technology entrepreneurs for initial technical discussion, in their decision-making process, explaining how we work in a custom-made and personalized manner.


Skills on Resume: 

  • Business Management (Hard Skills)
  • Portfolio Management (Hard Skills)
  • Product Management (Hard Skills)
  • Strategic Initiatives (Hard Skills)
  • Marketing Campaign Design (Hard Skills)
  • Sales Enablement (Hard Skills)
  • Cross-functional Alignment (Soft Skills)
  • Customer Relationship Management (Soft Skills)