Growth Marketing Manager Skills, Experience, and Job Requirements

GROWTH MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Reviewed under Editorial Standards by Lam Nguyen

Updated: Oct 07, 2025 - The Growth Marketing Manager drives user engagement and retention through strategic digital marketing campaigns, with a deep understanding of subscription and recurring revenue models. This role requires expertise in lifecycle marketing, push notifications, email, and in-app messaging, along with a proven ability to analyze campaign performance, integrate machine learning models, and collaborate with international teams. The manager also excels in cross-functional leadership, thrives in high-pressure global projects, and communicates insights effectively across all levels of the organization.

Essential Hard and Soft Skills for a Standout Growth Marketing Manager Resume

Campaign Management
Channel Optimization
A/B Testing
Performance Reporting
Budget Management
Lead Generation
Growth Strategy
Attribution Modeling
SEO Optimization
Data Analysis

Cross-Functional Collaboration
Stakeholder Communication
Creative Collaboration
Sales Collaboration
Team Management
Agency Collaboration
Project Management
Relationship Building
Cross-Channel Alignment
Media Relationship Management

Summary of Growth Marketing Manager Knowledge and Qualifications on Resume

1. BS in Business Administration with 6 years of Experience

Growth marketing/performance marketing experience, preferably experience in media and/or subscription business
Experience with managing large budgets
Experience with managing a team
Knowledge and experience of major advertising platforms (Facebook Business Manager, Google Ads, etc.)
Strong track record in thriving in a hyper-growth environment with a roll-up-your-sleeves approach
Enjoy working on both the analytical and creative sides of marketing.
Curious and hungry to grow, and have the ability to learn new skills or technology on the fly
Must be a team player, taking satisfaction in the success of something larger than yourself
Enthusiastic about owning projects and having an entrepreneurial spirit with a track record of taking initiative
Excellent written and verbal communication skills
Strong organization skills and ability to balance numerous projects while meeting tight deadlines

2. BA in Marketing with 4 years of Experience

Previous marketing experience
Proven track record of collaborating with large sales teams to achieve mutual goals
Experience with designing and executing A/B tests
Excellent Excel and data analysis skills, ideally familiar with Domo and Mixpanel
Highly curious, motivated, proactive, and adaptable to a fluid environment
Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
Interest and ability to focus on innovation and experimental strategies to drive incremental revenue and grow the business
Knowledge of general user lifecycle KPIs and optimization strategies
Background in CRM and digital marketing, product marketing, or product management at an internet startup (particularly a marketplace)

3. BA in Communications with 5 years of Experience

Direct experience managing paid marketing channels at scale across channels, including Google, while exceeding specific KPIs
Deep experience running growth marketing ads in Google channels (app, search, display)
Experience managing mobile user acquisition
Ability to define a 6-12 month roadmap with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
Highly quantitative and drives decisions using data, from A/B testing to sound data modeling.
Experience with SQL and Excel
Strong cross-functional skills and experience working with product, engineering, creative, and analytics teams
Ability to create informative documents and present them directly to Senior Leadership at Angi and external partners
Creative problem-solver with excitement to work on cross-functional teams and projects

4. BA in Advertising with 7 years of Experience

Diverse experience across in-house, agency, and publisher organizations
Experience with B2B and/or marketplace brands
Work experience at a high-performing, data-driven agency or marketing organization, preferably managing audio campaigns
Highly analytical problem solver who is comfortable working with messy data to arrive at actionable insights
Able to effectively communicate with partners (internal and external) to determine, execute, and report on campaign strategy
Innovative and open to championing new strategies, processes, methods, or vendors
Capable of owning campaigns from start to finish and staying accountable to objectives
Thrive in a fast-paced environment and be comfortable juggling multiple projects at once
Detail-oriented and organized management style that produces high-quality work
Collaborative mindset, with a blend of humility and confidence, consistently seeking feedback on how to improve, and able to respectfully challenge others on the team
Strong familiarity with MS Excel, Google Docs, and the rest of the MS Office Suite
Experience working with SQL

5. BS in Data Science with 6 years of Experience

Relevant experience, preferably in the B2B technology with a technical audience
A tremendous attention to detail with a focus on driving measurable results
Demonstrated knowledge of B2B marketing in the areas of demand generation, field marketing, and/or marketing operations
Proven ability to design and lead campaign strategies
Desire and ability to collaborate with diverse, global teams in a fast-paced environment
Ability to toggle between strategy and execution
Hands-on experience developing campaigns with an enterprise email marketing automation system such as Pardot, Eloqua, or Marketo, and working with Salesforce.com
B2B software industry experience
Experience managing agencies and contractors
Excellent verbal and written communication skills

6. BA in Public Relations with 4 years of Experience

Excellent understanding of the full marketing mix, from digital advertising to buying of non-traditional media and guerrilla tactics
Data-driven thinking and obsessed with business impact and growth
Have a sense of urgency, pragmatism, and a solution-oriented approach to problem solving
Strong planner with excellent project management
Strong problem-solving skills, communication capabilities, and people skills with tolerance and ambiguity
Client-focused and good business acumen
Ability to work under pressure and with a rapid turnaround time
Strong prioritization and decision-making skills with proven ability to manage multiple priorities and projects with deadlines
Experience in web analytics tools (Google Analytics), social media marketing applications (Hootsuite, etc.)
Experience working with e-commerce, technology, or online brands/clients
Self-motivated, able to work independently as well as part of a team

7. BS in Statistics with 3 years of Experience

Experience in a performance-oriented media buying role at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups.
Expertise in two or more of the following channels: Facebook, TikTok, Google, Snapchat, Twitter, and DSPs
An ability to constantly optimize audiences and creatives, to hit ROAS targets.
Bias towards analytics and measurement with a track record of beating revenue and ROAS goals.
Insatiable curiosity, constantly asking questions to identify and improve upon every aspect of the channel's management.
Have a holistic view of the marketing funnel and understand the role of each channel.
Advanced Excel and/or SQL user.
Experience working with Looker
Above-average communication skills

8. BS in Economics with 10 years of Experience

Experience in marketing, with a track record of increasing responsibility, including managing high-performing and growing teams.
Experience building and leading teams.
Experience in demand generation, including experience working closely with global sales teams and the demand management team.
Digital marketing experience with knowledge of channels like email, Facebook, and Instagram ads, in-product, offline, etc., as well as an understanding of customer segmentation and lifecycle marketing.
Demonstrated experience achieving marketing results against org objectives, at a global scale.
Analytical experience and experience working with analytics/data science team on defining KPI, experimental design, and cross-channel measurement.
Experience working with in-house infrastructure, e.g., marketing targeting and delivery infrastructure, reporting, etc.
Proven leadership experience including influencing and communicating direction across cross-functional teams.
Experience driving step-changing demand generation strategy for tenured programs.
Experience getting insights and influence on new program ideas or offers.
Experience working with a global team, including direct reports working remotely.
Experience working with or in support of diverse communities - Avid Facebook/Instagram/WhatsApp user

9. BS in Computer Science with 6 years of Experience

Experience in the Australia/New Zealand Affiliate Industry with established industry and publisher relationships.
Comprehensive knowledge of the affiliate landscape and tracking platforms (e.g., Impact Radius)
Experienced in media buying and large-scale budget handling
An understanding of all types of affiliate reward models
Platform proficient, with strong IT skills, including Excel, PowerPoint, and Google platforms
Excellent communication and relationship management skills with internal and external stakeholders, as well as form relationships with members of remote teams.
An ambitious hustler and "go-getter" who proactively thinks of solutions and workarounds to blockers and challenges.
Able to translate high-level company objectives into a detailed channel strategy using data, critical thinking, and creative ideas
Proactive and motivated with a "continuous improvement" mindset
Passionate about fast-growing, tech-enabled businesses
Proactive, ambitious, assertive, and motivated by being part of an extremely fast-paced team
Entrepreneurial and can make things happen

10. BS in Information Technology with 5 years of Experience

Experience in Demand Generation/Growth/Inbound marketing for a B2B technology company
Passion for growth marketing and driving customer adoption
A track record of building and scaling high-performing customer acquisition machines from the ground up.
Have a deep understanding of paid marketing channels and B2B pipeline activities
Have a strong foundation of B2B SaaS metrics
Be well-versed in best practices and the changing landscape of digital marketing
Have an analytical mindset in order to elevate marketing campaigns and allow the company to take full advantage of data.
Strong interpersonal, communication, and presentational skills
Solid software skills, including Salesforce, Hubspot, Google Analytics, Google Ads, paid social, Excel, SQL

11. BS in Marketing Analytics with 8 years of Experience

CRM experience in a consumer-facing, fast-paced ecommerce company, preferably with product management experience
An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats
Solid track record of successfully managing and executing large-scale, complex, high-volume B2C email campaigns and cross-functional projects, preferably with experience with top-tier ESP
Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e., tracking, marketing tech stack, tooling)
Exceptional project management and organization skills, with meticulous attention to detail
Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of information architecture
Results-driven marketer with proven quantitative and analytical skills, extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau, preferably with SQL skills
Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking
Proactive and independent, always looking for ways to take initiative and improve existing programs/processes
Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
Eye for user flow and visual design
Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
Passion for CRM and user engagement, as well as a strong sense of ownership and entrepreneurial spirit

12. BA in Digital Media with 7 years of Experience

Experience in digital marketing, with a history of building and executing growth strategies in B2B or consumer internet companies that acquire customers online
Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
Experience with Adobe Experience Manager, Test & Target, Google Analytics, and Tableau, or similar technologies.
Ability to learn technologies and how they can be implemented into new and existing strategies
Familiar and comfortable with performance tracking, measurement, and attribution
Proven ability to work effectively with diverse cross-functional teams, specifically with Product, Data Science, Engineering, and Marketing
Highly analytical, structured thinker who can glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders
A global perspective and empathy for customers and regional marketing partners, ideally based on experience working with international teams
Organized, motivated, and thorough with strong attention to detail and process discipline
A growth mentality, including both the ability to guide and explain as well as learn and take initiative
Experience in a people manager role
A sense of humor, and an interest in working with a team and a company that #LovesWhereTheyWork

13. BS in Applied Mathematics with 4 years of Experience

Relevant acquisition and growth marketing experience, preferably growing a significant mobile customer base in a startup environment
Strong knowledge of and experience with marketing attribution, conversion tracking, Google Analytics, and other Growth tools
Working knowledge of copywriting and HTML
Deep passion for and understanding of the path to purchase and customer journey
Have a strategic, metrics-driven mindset
Ability to work efficiently, prioritize, and manage multiple projects under tight deadlines
Biased to action in iterative processes, willing to tackle problems hands-on, and get things done
Excellent verbal and written communication skills
Analytical expertise and knowledge of SQL

14. BA in Business Communication with 3 years of Experience

Have a mix of creative and analytical skills with a strong bias to action/execution.
Proven track record of growing quality traffic through a mix of organic and paid strategies and tactics, leveraging disciplines like social media, content marketing & lead generation, SEO, PPC, email marketing, etc.
Passionate about the customer and always puts them at the forefront of thinking.
Experience setting up and managing paid media campaigns in self-serve ad platforms (e.g., Facebook Ad Manager, Google Adwords).
Experience with tracking and measurement of digital marketing campaigns (e.g., URL and pixel tracking).
Comfortable compiling and analyzing data from various sources, with experience in using Google Analytics.
Analytical skills, preferably some knowledge of SQL to help make analysis faster.
Excellent communication skills, preferably 2nd language (used for translation)
Curious to learn, instinctively interested in the newest tools, technologies, and products

15. BA in International Business with 6 years of Experience

Highly knowledgeable in DTC eCommerce or Subscription growth marketing with hands-on experience in Paid Social, Streaming/OTT, Programmatic, and Paid Search
Experience managing web analytics tracking, events, funnels, and multi-touch attribution (preferably experience with Amplitude, Google Analytics, and Segment)
Experience creating automated performance dashboards using Google Data Studio, Tableau, or similar platforms
Must have experience with landing page best practices and A/B testing
Must have experience using SQL for marketing reporting
Prior management experience
A data-driven decision-maker, but can still appreciate the need for creativity
Obsessed with growth marketing and keep up to date on the latest trends and technologies in the industry
Love to share knowledge with others and have a teacher/helper style of leadership
Passionate about the company's mission to eliminate food waste and create a better food system for all

16. BS in Statistics and Analytics with 5 years of Experience

Experience operating LinkedIn Ads, Facebook Ads, and Google Ads at a large scale internationally
Experience working in marketing
Strong ad copy, landing page copy, and other writing experience
Extensive landing page testing experience and creative optimization experience
Experience with full-funnel ad campaigns
Marketing localization experience
Experience with or a passion for the cloud tech space
Experience with Marketo or a similar automation tool
Experience with account-based marketing
A self-starter who thrives in a non-structured environment
Strong written and verbal communication skills with a proven ability to influence others

17. BA in English with 3 years of Experience

Recent marketing experience
Experience in Paid Social Media (preferably Facebook and Instagram) ad campaigns for eCommerce, Customer Acquisitions, or Direct Response brands
Experienced and highly adept at managing, optimizing, and scaling ad campaigns with a minimum of $50K+ monthly budgets.
Skilled at writing copy and producing creative that drives conversions.
Proven account management skills and ability to manage multiple partner communications
History of success and resilience in the face of tough challenges
TikTok, Snapchat, YouTube, Google, and Bing experience
Startup or agency experience
Excellent communication and copywriting skills
Strong analytical skills to set up targeted campaigns and test programmes, analyse performance metrics, and make the necessary iterations

18. BA in Media Studies with 4 years of Experience

Experience in growth marketing or demand generation for an SMB audience.
Ability to develop and optimize marketing campaign strategies across paid social, email, events, SEO/SEM, and web properties.
Solid project management skills with the ability to lead campaign execution and collaborate with creative, performance marketing, and cross-functional teams.
Customer-focused, and the ability to glean customer insights from quantitative and qualitative sources, communicate them internally, and iterate on strategy based on findings.
Strong communication, collaboration, and writing skills, and can build consensus across internal teams and influence external audiences with ease.
Ability to operate and excel at strategic as well as tactical levels to get the job done.
A self-starter who is resourceful and makes things happen in a fast-paced environment.
Passion for advancing mental health treatment and research
Understanding of the healthcare ecosystem.
Experience marketing to healthcare providers.
Familiarity with Hubspot

19. BA in Anthropology with 2 years of Experience

Experience in the field of paid acquisition campaigns in a growth marketing team
An analytical mind and a mastery of campaign A/B testing.
Can take a data-driven approach to derive insights and adjust strategy accordingly.
Excellent Excel and data analysis skills
Understanding of how to analyze and improve campaign KPIs across all channels
Experience in working in a healthcare setting or being exposed to medical
Excellent organisational and prioritisation skills
Excellent communication, interpersonal, and teamwork skills
Proven data management skills to support segmentation and reporting

20. BS in Software Development with 3 years of Experience

Experience working on performance marketing channels across multiple markets with large budgets.
A hands-on platform knowledge of Snapchat and TikTok, with a key focus is to leading AR growth
Have a test and learn mindset, know how to plan, launch, and analyze lift studies and A/B tests.
Basic statistics knowledge and proficiency in Excel, preferably SQL
Creative mindset, excited about content, and can connect consumer insights to design concepts, which translate into creative briefs for designers
Excited about the opportunities opened by the rise of social commerce, AR, and the creator economy
Structured and independent way of working, hands-on mentality, and solution-oriented working style
Ability to assess performance, define strategy, optimize, and prioritize tactics to drive growth and profit

21. BS in Management Information Systems with 4 years of Experience

Experience developing a range of marketing materials and content for community or business audiences
Hands-on experience with pertinent marketing-related software and platforms
Previous marketing or user acquisition and growth experience with consumer-facing digital products and services
Strong verbal and written communication skills
Must have excellent presentation skills
Strong material preparation skills
Experience designing and executing campaigns on relevant social media platforms
Prior experience thinking strategically and creatively, analyzing, synthesizing, recommending, and taking action
Have an entrepreneurial spirit
Passion for building, bringing to market, and scaling digital products and services
Passion for growth marketing and driving customer adoption

22. BS in Digital Marketing with 5 years of Experience

Experience in Marketing operations within the subscription-based service industry
Experience with marketing CRM systems such as Salesforce or others
Proven skills in building and improving campaigns to drive value
Experience with Excel and/or tools to perform analysis and reporting
Experience working in an environment with users at scale and high-stakes
Track record of changing the status quo with data and strong execution across multiple groups
Phenomenal cross-group collaborator, self-starter, and big-picture problem solver
Solid technical and design skills to create professional-grade and high-impact marketing materials.
Excellent problem-solving abilities, including good judgment, creativity, and research skills.

23. BA in Economics with 3 years of Experience

B2B demand generation or marketing experience at a high-growth startup.
Strong skills within ad platforms and tools, such as LinkedIn, Google Ads, HubSpot, etc.
Deep analytical knowledge in ad platforms and with Google Analytics for the website.
Experimentation and optimization mindset, get things out and test them vs. work on them until they're perfect.
Above-average communication skills and ability to distill complex concepts into "explain like I'm a 5-year-old" language.
Demonstrated impact on revenue in current or past roles, with clear explanations of the methods and strategies used to achieve results.
Ready to work at an early-stage, fast-growing startup.
Not expecting a “how to do the job” playbook to be provided.
Understanding of how to work with teams like Product, Sales, and Customer Success.

24. BA in Marketing with 6 years of Experience

Proven experience in a B2B demand generation/growth role
Sound understanding of drivers of performance across internal and external marketing channels to achieve awareness, engagement, acquisition, conversion, and retention goals
Deep experience with marketing automation tools, and a knowledge of the best tools on the market to augment the Martech stack.
A data-driven and analytical mindset, with the ability to create required reports to track campaign performance and manage spend
A strategic, collaborative, and inclusive approach.
Ability to build a strong partnership with the Sales team.
Experience managing third-party vendors, including agencies and contractors.
An entrepreneurial and execution mindset focused on delivering results.
Strong communication and presentation skills.
Excellent project management skills and the ability to manage multiple streams of work at once
SaaS/tech industry experience, with a solid understanding of B2B marketing.

25. BS in Computer Science with 2 years of Experience

Experience in marketing or communications
Able to deliver as part of a matrixed team, ability to show and communicate the effectiveness of the work.
Creative capabilities with a basic understanding of design
Understanding of how to be a strong partner to commercial teams
Hands-on, natural leadership, and the demeanor, business maturity, intellect, and integrity to establish credibility with partners and business leaders
Execution oriented with a collaborative mindset
Strong skills to convey complicated concepts in innovative ways
Strong presentation skills and expert use of PowerPoint and design, with a knack for writing messages people understand and absorb.
Effective project management skills, including the capability to define goals, develop plans, and measure progress/success measurement
Strong commercial acumen

26. BA in Communications with 9 years of Experience

Experience driving strategy and execution of impactful organic search initiatives
Strong track record of leading successful projects across in-house or agency roles, working on a site with a high proportion of traffic coming from organic search
Deep expertise across the three pillars of SEO (on-page, off-page, technical) and experience across B2C, B2B, and B2B2C audiences
Proactive, organized, curious, entrepreneurial problem solver with a “can-do” attitude and a testing-and-learning mentality
Strong cross-functional collaboration and communications skills, with the ability to contextualize SEO strategy within broader business goals
Experience with SEO, web analytics, and optimization tools, such as Google Search Console, SEMRush, DeepCrawl, Optimizely, Looker, and Hotjar.
Ability to be both strategic and have strong attention to detail
Strong organization, project management, and time management skills, with the ability to react to shifting priorities
Experience with conversion rate optimization, including running A/B tests
Experience with international SEO
Background in finance, mobile apps, ecommerce, or payments industries

27. BS in Business Administration with 4 years of Experience

Proven digital marketing experience
Experience working with and/or managing cross-functional teams
Background in Growth Marketing (for an app or subscription service)
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Think big mentality with an ability to sell their ideas
Experience with marketing automation and lifecycle marketing
App marketing experience
Brand management experience

28. BA in Advertising with 8 years of Experience

Proven track record in marketing management and team management with demonstrable impact on pipeline growth and revenue
Highly experienced in B2B marketing and demand generation in an international environment
Full understanding of the latest in marketing, including growth marketing, inbound and marketing automation (HubSpot), account-based marketing, and conversion rate optimization
Highly organized with good time management skills, able to structure and organize key activities, resources, and budget
Familiarity with an agile way of working (Sprints, Lean/Scrum)
Excellent communication and collaboration skills, including a strong grasp of the English language
Affinity with innovation, technology, and artificial intelligence
Analytical, a data-driven professional
Great fit with a startup culture
Curious to learn, instinctively interested in the newest tools, technologies, and products
Comfortable with collaboration and productivity tools like Slack, ClickUp, Toggl, and Google Drive

29. BS in Data Science with 7 years of Experience

Experience in growth marketing/demand generation program management, and execution
Experience building and executing growth marketing campaigns against a new generation of audiences with brand new solutions
Highly analytical approach to implementing, testing, and analyzing campaigns
Deep understanding of early-stage enterprise B2B marketing and different stages of growth for startups
Experience within the IT networking, cloud software, and enterprise applications technology segments
Proven track record delivering integrated demand generation campaigns to both end customers and the channel
Excellent communication and collaboration skills with an engaging personality to work with sales and marketing teams
Hands-on experience with multiple digital channels (e.g., SEM, programmatic, affiliates, content syndication)
Proficient working across a Mar-Tech and sales enablement tools, including Salesforce and Zapier
Creative thinking and the ability to test out-of-the-box solutions

30. BS in Information Technology with 5 years of Experience

Related experience in marketing and marketing strategy with proven ability to deliver results
Strong quantitative and analytical abilities
Experience writing SQL queries and proficiency with data visualization tools (Tableau)
A penchant for translating skills to new channels and projects - tackle new challenges and channels strategically, and carry over best practices or ideas from previous campaigns
Familiarity with mobile advertising and marketing channels, i.e., paid ads, SEO, DM, email, as well as concepts, i.e., attribution, LTV, CAC, return on investment, payback periods, etc.
Advanced knowledge of the assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and budget
Proficient computer navigation skills using a variety of software packages

31. BS in Information Technology with 4 years of Experience

Experience as a growth or performance marketer
Native-like level English skills, and/or German
Experience working for a fast-growth start-up and can demonstrate previous success across paid and unpaid channels to drive sales opportunities
Outstanding analytical skills and a creative mind that challenges traditional thinking
Solid project management skills, including the ability to lead and collaborate with cross-functional teams, prioritize high-impact activities, and keep complex projects moving forward
A passionate storyteller with experience in building powerful stories that connect industry solutions and products to human experiences
Excited about AI and Machine learning, and the tremendous benefits they can bring to customer service
Have a strategic, metrics-driven mindset
A demonstrated record of successfully delivering high-quality projects with independence and confidence
Experience with HTML, CSS, Google Analytics, Hubspot or equivalent marketing automation system, G-Suite, Hubspot, Adobe Creative Suite, Lingo, Asana, and Confluence

32. BA in Journalism with 6 years of Experience

Experience in demand generation for D2C or B2B healthcare companies
Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
Proven experience in managing the creation of marketing materials.
Experience influencing and communicating product offers to customers, prospects, and sales professionals
Excellent written (including copywriting and proofreading) and oral communication skills
Strong project management skills and experience with superb attention to detail.
Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Hubspot, Salesforce, Google Ads, Facebook Ads, etc.
Strong quantitative skills and aptitude
A team player who loves to collaborate with cross-functional teams.

33. BS in Statistics with 3 years of Experience

Marketing experience in a demand generation function, ideally gained in a tech company.
Sense of ownership and passion for all areas related to marketing, and especially related to campaign management and acquisition.
Ability to work with decision makers in a fast-paced, matrixed organisation, with partners across multiple time zones and offices.
Strong problem-solving and analysis skills, combined with the ability to effectively communicate results.
Strong interpersonal skills, with an emphasis on teamwork, initiative, and integrity.
Well-organised, meticulous, data-driven mentality.
Proficient in tools including Marketo, Salesforce, Adobe Experience Manager, and Drupal.
Strong communication and writing skills.

34. BS in Economics with 7 years of Experience

Experience in demand generation or marketing operations roles, preferably software-as-a-service marketing experience
Advanced understanding of marketing automation (Marketo specifically), preferably hands-on use of 6Sense, Drift, Engagio, and Uberflip
Demonstrated experience of building partner and other 3rd party relationships
Track record of success directly managing demand generation campaigns
A clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
Knowledge of best practices for sales and marketing operations, automation, and workflow processes
Understanding and experience with lead management, marketing automation, and demand generation with a focus on the success of impact/revenue
Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
Strong communication and writing skills

35. BS in Marketing Analytics with 4 years of Experience

Experience working in a quantitative-driven field (consulting, finance, investment banking, product management) or prior marketing experience
Strong problem-solving skills and comfort getting deep into the data
Experience building a strategy based on data-driven insights
High proficiency in Excel, SQL, or other analytical tools
Comfort in drawing conclusions from data and making recommendations based on imperfect information
Demonstrated experience owning and executing a strategy to drive tangible results across teams in a high-growth, entrepreneurial, and ambiguous environment
Effective verbal and written communication skills
Ability to leverage data from a multitude of sources to tell a persuasive story, tailor communication style based on the audience, and influence others
"Get stuff done" attitude, willingness to "roll up your sleeves" and engage deeply with analysts and managers, across multiple teams and agendas, to accomplish what needs to be done
Strong creative judgment, experience successfully collaborating with Creative teams

36. BS in Software Engineering with 1 year of Experience

Passionate about digital, enthusiastic, and curious
An ability to speak Spanish and Italian perfectly, having lived in one of those countries, and/or being a native speaker
Have a strong analytical mind
Organised and can deliver quality work quickly
Be autonomous on Google Ads, HubSpot, Salesforce, Facebook Ads or LinkedIn Ads, Unbounce, or an equivalent to generate landing pages
Have a first professional experience in a startup or a digital agency
Excellent interpersonal skills and are a good communicator (oral and written)
Must be creative and innovative

37. BA in Digital Media with 5 years of Experience

Work experience in payments at online commerce, financial services, or top-tier management consulting firms
Confidence in analyzing complex data sets using Excel
Working knowledge of SQL/CLM
Strong business sense and ability to focus on the bigger picture while not losing sight of details.
Comfort in articulating complex analysis to a wide range of audiences and translating insights into actionable conclusions.
Ability to multitask, meet deadlines, work in ambiguity, and thrive in a fast-paced environment.
Outstanding analytical skills and a data-driven approach to solving problems.
Ability to work on multiple projects across several time zones
Excellent communication skills
Ability to relay analytical insight to stakeholders

38. BS in Applied Mathematics with 6 years of Experience

Experience in digital marketing driving growth (scale) and performance (efficiency)
Experience in overseeing the development and execution of integrated marketing programs leveraging a few of the following: SEM, social media, and email marketing
Experience in Google Analytics and comfortable with other analytics tools such as Mixpannel, Tableau.
Hands-on experience with paid acquisition channels (e.g., Google Ads, Facebook Ads Manager)
Expertise with email marketing platforms (e.g., Marketo, HubSpot)
Strong project management skills with the ability to work independently and cross-collaboratively in a fast-paced environment
Statistical approach in data-driven decision making
Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights
Previous work designing or building landing pages
Knowledge of SQL, and/or HTML, CSS, JavaScript
Ability to work in a fast-paced and agile development environment.
Genuinely excited about working in a startup, learning and solving problems without getting constrained by current knowledge or experience.
Motivated to drive tasks to completion and take ownership of projects.

39. BS in Computer Engineering with 2 years of Experience

Working experience in advertising.
Prior agency experience
Excellent organization and program management skills.
Ability to link advertising plans and activities to business results.
Strong analytic skills (measurement, ROI).
Solid planning, messaging, and communications skills (oral and written).
Solid understanding of HP and partner branding guidelines, and partner MDF programs.
Able to think both strategically as well as be able to change direction quickly
Enjoy coming up with new ideas and can easily explain rationale in a business sense (experience in making business cases)

40. BA in Business Communication with 3 years of Experience

Marketing experience in an entrepreneurial environment with a proven track record of growing a D2C business
Growth, performance marketing, or life-cycle experience
Expert level of Facebook Business Manager
Demonstrated ability to use insights and data to inform strategies, make decisions, optimize campaigns, and drive innovative thinking
Confident knowledge of Google Analytics
Strong quantitative and analytical skills.
Ability to use data to make decisions and optimize campaign performance
Disciplined time management and organizational skills
Ability to use SQL, Tableau, Adobe suite, and Google Tag Manager

41. BS in Statistics and Analytics with 4 years of Experience

Experience in growth marketing for a digital or tech company.
Experience owning growth marketing channels and driving demonstrable results, owning and achieving core growth KPIs.
Comfortable with HTML, BigQuery, SQL, and analyzing work.
Can understand artists, their teams, and the music ecosystem.
An ability to understand marketing funnels and know how to optimize and drive each stage.
Self-sufficient and have a good sense for design, copy, and behavioral psychology.
A great communicator with experience conveying ideas to end users and engineering teams alike.
Comfortable developing marketing strategies using both quantitative and qualitative insights.
Strong personal organization and project management abilities.

42. BA in International Business with 7 years of Experience

B2B SaaS marketing operations experience
Professional experience in the AdTech Industry
Professional experience working with hyper-growth startups or teams that have undergone rapid changes to their go-to-market plans.
Professional experience with social media management, presence, and employer digital brand.
A proven track record of developing compelling marketing materials, specifically email writing.
Experience performing marketing research and keeping up to date on industry trends.
A deadline-driven mindset and not being afraid to push for time adherence.
Thrives in a fast-paced startup environment with a high degree of independence.
Experience using G-Suite tools, including Google Docs, Google Sheets, and Google Slides.
Experience with ABM tools (e.g., 6sense or DemandBase) and Growth Hacking
Experience with Marketing Automation tools/CRM and marketing tools (HubSpot, Pardot, and/or Salesforce)
Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization.

43. BS in Management Information Systems with 4 years of Experience

Experience in marketing B2B enterprise technology
Previous experience in Martech, e-commerce, order management, or personalization
A passion for learning, asking questions, and needing to understand why.
A storyteller at heart with excellent oral and written communication, especially when it comes to producing materials for sales and marketing organizations
Detail-oriented with strong analytical and problem-solving abilities
Talent for building consultative and collaborative relationships with diverse internal stakeholders as well as external customers and partners.
Ability to understand and distill product capabilities into key customer requirements
Demonstrated ability to drive behavior change in some capacity, such as rolling out new organizational processes or introducing internal tools for other team members to use.
Smart, ethical, friendly, humble, hard-working, and has a can-do attitude.

44. BA in Media Studies with 3 years of Experience

Track record in growth marketing, some B2B/or SaaS experience
User-centric, always build with the customer’s experience in mind.
Experience owning a digital program, including budget and growth goals
Technical expertise with multiple ad platforms, UTMs, and Google Tag Manager
Highly analytical, able to optimize programs through A/B testing and tools
Understanding of marketing and sales funnels and associated marketing practices.
Experience in Marketo and Salesforce
Self-motivated, able to work autonomously, be creative, efficient, and productive

45. BS in Finance with 2 years of Experience

Relevant experience in marketing management and/or demand generation
Experience with marketing automation and execution
Ability to work cross-functionally, specifically with Account Management
Results-driven, proactive, and take a hands-on approach in campaign management to hit key goals
Numerical literacy and comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience working at a high-growth startup
Thrive in a fast-paced, collaborative environment
Take initiative and be flexible

46. BA in Economics with 6 years of Experience

Relevant product or growth marketing experience with a developer-focused B2B SaaS product, or services built and delivered in a public cloud
Prior experience working at product-led growth companies, freemium business models, or analytics tools like Google Analytics, Heap
Outstanding written and verbal communication skills with attention to detail in the writing, dedicated to producing content that resonates with audiences
An ability to create new, persuasive narratives and measure user sentiment to discover effective pathways across user/buyer journeys.
Can test and iterate through data-driven experiments that make decisions and inform strategies
Ability to understand and balance the intersections of technical products, data, and privacy implications
Experience in marketing ML/AI, developer tools, data privacy, or highly technical audiences
Ability to work effectively and positively with various stakeholders, viewpoints, and topic areas
Ability to maintain focus and prioritize work in a startup environment, on fast-moving projects and teams

47. BS in Software Development with 4 years of Experience

Obsessed with growth and building things, while not being afraid to get your hands dirty
Actively examining and applying direct response best practices day-to-day
An expert in Facebook bidding, targeting, and optimization
Basic or more advanced knowledge about SEM (Google AdWords)
Familiar with traditional media channels, such as direct mail and techniques that maximize these channels
Solid understanding of testing approaches, including A/B tests as well as incrementality tests
Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, and LTV)
Relentless in pursuit of growth based on new insights, and bring a continuous learning mindset
Persistent and have a bias-to-action with a track record of performance
A natural hustler with a contagious “can-do” attitude
A great communicator and truly a team player

48. BS in Digital Marketing with 5 years of Experience

Proven experience in digital marketing, preferably in the travel industry or ecommerce
A strong understanding of digital marketing and optimization, and advanced, hands-on knowledge of at least one marketing channel, preferably SEO or Paid Media experience
Truly excellent web analytics skills
Working experience in demand generation or a similar role
Experience working in B2B SaaS
A strong track record delivering results across all online and offline demand generation channels
Highly motivated, self-starting nature
Strong project management skills with the ability to multitask and complete projects under tight project deadlines
Ability to pivot and adapt in a quickly changing environment
Propensity for researching, implementing, and optimizing marketing technologies
Familiarity with marketing platforms such as Salesforce and Marketo

49. BA in Marketing with 8 years of Experience

Performance/growth marketing experience at a media company.
Experience managing and running performance marketing campaigns, including Google, Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, podcasts, and apps, either with agencies or in-house with a brand focused on content marketing.
Keen understanding of consumer behavior on key channels and proven experience executing different strategies and tactics to scale existing channels, while testing new channels for opportunities.
Experience with FB Business Manager, Google Adwords, and other self-service paid media advertising
Fluency with analytics tools such as Google Analytics, FB Insights, YouTube Analytics, Looker, Mixpanel, etc.
A deep familiarity with tracking, attribution, and measurement solutions.
An expansive understanding of platform policies and changes that impact performance marketing efficiencies.
Adept capabilities of interpreting data and results from campaigns and is comfortable with providing actionable recommendations based on learnings.
Ability to creatively understand what content can/should be tested for each social platform
Top-notch communication skills and experience in building relationships with external agencies to drive efficiencies.
An entrepreneurial and inventive approach to growth opportunities and problem-solving.

50. BS in Business Administration with 6 years of Experience

Experience in digital marketing, with demonstrated success in achieving growth goals of user engagement and retention with a strong understanding of subscription and/or recurring revenue business models.
Independent, strategic problem solver with the ability to lead the development of cross-functional digital marketing campaigns and programs to support subscription services and one-time transactions with emphasis on growing repeat behaviors.
Experience leading lifecycle marketing programs, as it relates to building recency and frequency of purchases.
Track record of success in developing, testing, and optimizing push notification, emails, and in-app messaging marketing tactics.
Deep understanding of digital marketing analytics, tracking program performance, and testing results.
Experience working with data science teams and working to request and integrate ML models into automated campaigns.
Experience working globally with international markets and the ability to collaborate with international marketing colleagues to craft optimal marketing programs that reflect regional market opportunities and customer differences.
Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects
Results-oriented, detailed, energetic, and focused with a growth-mindset and desire to learn and succeed

Editorial Process

Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.

Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.

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