GROWTH MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Oct 07, 2025 - The Growth Marketing Manager drives user engagement and retention through strategic digital marketing campaigns, with a deep understanding of subscription and recurring revenue models. This role requires expertise in lifecycle marketing, push notifications, email, and in-app messaging, along with a proven ability to analyze campaign performance, integrate machine learning models, and collaborate with international teams. The manager also excels in cross-functional leadership, thrives in high-pressure global projects, and communicates insights effectively across all levels of the organization.
Essential Hard and Soft Skills for a Standout Growth Marketing Manager Resume
- Campaign Management
- Channel Optimization
- A/B Testing
- Performance Reporting
- Budget Management
- Lead Generation
- Growth Strategy
- Attribution Modeling
- SEO Optimization
- Data Analysis
- Cross-Functional Collaboration
- Stakeholder Communication
- Creative Collaboration
- Sales Collaboration
- Team Management
- Agency Collaboration
- Project Management
- Relationship Building
- Cross-Channel Alignment
- Media Relationship Management


Summary of Growth Marketing Manager Knowledge and Qualifications on Resume
1. BS in Business Administration with 6 years of Experience
- Growth marketing/performance marketing experience, preferably experience in media and/or subscription business
- Experience with managing large budgets
- Experience with managing a team
- Knowledge and experience of major advertising platforms (Facebook Business Manager, Google Ads, etc.)
- Strong track record in thriving in a hyper-growth environment with a roll-up-your-sleeves approach
- Enjoy working on both the analytical and creative sides of marketing.
- Curious and hungry to grow, and have the ability to learn new skills or technology on the fly
- Must be a team player, taking satisfaction in the success of something larger than yourself
- Enthusiastic about owning projects and having an entrepreneurial spirit with a track record of taking initiative
- Excellent written and verbal communication skills
- Strong organization skills and ability to balance numerous projects while meeting tight deadlines
2. BA in Marketing with 4 years of Experience
- Previous marketing experience
- Proven track record of collaborating with large sales teams to achieve mutual goals
- Experience with designing and executing A/B tests
- Excellent Excel and data analysis skills, ideally familiar with Domo and Mixpanel
- Highly curious, motivated, proactive, and adaptable to a fluid environment
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
- Interest and ability to focus on innovation and experimental strategies to drive incremental revenue and grow the business
- Knowledge of general user lifecycle KPIs and optimization strategies
- Background in CRM and digital marketing, product marketing, or product management at an internet startup (particularly a marketplace)
3. BA in Communications with 5 years of Experience
- Direct experience managing paid marketing channels at scale across channels, including Google, while exceeding specific KPIs
- Deep experience running growth marketing ads in Google channels (app, search, display)
- Experience managing mobile user acquisition
- Ability to define a 6-12 month roadmap with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
- Highly quantitative and drives decisions using data, from A/B testing to sound data modeling.
- Experience with SQL and Excel
- Strong cross-functional skills and experience working with product, engineering, creative, and analytics teams
- Ability to create informative documents and present them directly to Senior Leadership at Angi and external partners
- Creative problem-solver with excitement to work on cross-functional teams and projects
4. BA in Advertising with 7 years of Experience
- Diverse experience across in-house, agency, and publisher organizations
- Experience with B2B and/or marketplace brands
- Work experience at a high-performing, data-driven agency or marketing organization, preferably managing audio campaigns
- Highly analytical problem solver who is comfortable working with messy data to arrive at actionable insights
- Able to effectively communicate with partners (internal and external) to determine, execute, and report on campaign strategy
- Innovative and open to championing new strategies, processes, methods, or vendors
- Capable of owning campaigns from start to finish and staying accountable to objectives
- Thrive in a fast-paced environment and be comfortable juggling multiple projects at once
- Detail-oriented and organized management style that produces high-quality work
- Collaborative mindset, with a blend of humility and confidence, consistently seeking feedback on how to improve, and able to respectfully challenge others on the team
- Strong familiarity with MS Excel, Google Docs, and the rest of the MS Office Suite
- Experience working with SQL
5. BS in Data Science with 6 years of Experience
- Relevant experience, preferably in the B2B technology with a technical audience
- A tremendous attention to detail with a focus on driving measurable results
- Demonstrated knowledge of B2B marketing in the areas of demand generation, field marketing, and/or marketing operations
- Proven ability to design and lead campaign strategies
- Desire and ability to collaborate with diverse, global teams in a fast-paced environment
- Ability to toggle between strategy and execution
- Hands-on experience developing campaigns with an enterprise email marketing automation system such as Pardot, Eloqua, or Marketo, and working with Salesforce.com
- B2B software industry experience
- Experience managing agencies and contractors
- Excellent verbal and written communication skills
6. BA in Public Relations with 4 years of Experience
- Excellent understanding of the full marketing mix, from digital advertising to buying of non-traditional media and guerrilla tactics
- Data-driven thinking and obsessed with business impact and growth
- Have a sense of urgency, pragmatism, and a solution-oriented approach to problem solving
- Strong planner with excellent project management
- Strong problem-solving skills, communication capabilities, and people skills with tolerance and ambiguity
- Client-focused and good business acumen
- Ability to work under pressure and with a rapid turnaround time
- Strong prioritization and decision-making skills with proven ability to manage multiple priorities and projects with deadlines
- Experience in web analytics tools (Google Analytics), social media marketing applications (Hootsuite, etc.)
- Experience working with e-commerce, technology, or online brands/clients
- Self-motivated, able to work independently as well as part of a team
7. BS in Statistics with 3 years of Experience
- Experience in a performance-oriented media buying role at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups.
- Expertise in two or more of the following channels: Facebook, TikTok, Google, Snapchat, Twitter, and DSPs
- An ability to constantly optimize audiences and creatives, to hit ROAS targets.
- Bias towards analytics and measurement with a track record of beating revenue and ROAS goals.
- Insatiable curiosity, constantly asking questions to identify and improve upon every aspect of the channel's management.
- Have a holistic view of the marketing funnel and understand the role of each channel.
- Advanced Excel and/or SQL user.
- Experience working with Looker
- Above-average communication skills
8. BS in Economics with 10 years of Experience
- Experience in marketing, with a track record of increasing responsibility, including managing high-performing and growing teams.
- Experience building and leading teams.
- Experience in demand generation, including experience working closely with global sales teams and the demand management team.
- Digital marketing experience with knowledge of channels like email, Facebook, and Instagram ads, in-product, offline, etc., as well as an understanding of customer segmentation and lifecycle marketing.
- Demonstrated experience achieving marketing results against org objectives, at a global scale.
- Analytical experience and experience working with analytics/data science team on defining KPI, experimental design, and cross-channel measurement.
- Experience working with in-house infrastructure, e.g., marketing targeting and delivery infrastructure, reporting, etc.
- Proven leadership experience including influencing and communicating direction across cross-functional teams.
- Experience driving step-changing demand generation strategy for tenured programs.
- Experience getting insights and influence on new program ideas or offers.
- Experience working with a global team, including direct reports working remotely.
- Experience working with or in support of diverse communities - Avid Facebook/Instagram/WhatsApp user
9. BS in Computer Science with 6 years of Experience
- Experience in the Australia/New Zealand Affiliate Industry with established industry and publisher relationships.
- Comprehensive knowledge of the affiliate landscape and tracking platforms (e.g., Impact Radius)
- Experienced in media buying and large-scale budget handling
- An understanding of all types of affiliate reward models
- Platform proficient, with strong IT skills, including Excel, PowerPoint, and Google platforms
- Excellent communication and relationship management skills with internal and external stakeholders, as well as form relationships with members of remote teams.
- An ambitious hustler and "go-getter" who proactively thinks of solutions and workarounds to blockers and challenges.
- Able to translate high-level company objectives into a detailed channel strategy using data, critical thinking, and creative ideas
- Proactive and motivated with a "continuous improvement" mindset
- Passionate about fast-growing, tech-enabled businesses
- Proactive, ambitious, assertive, and motivated by being part of an extremely fast-paced team
- Entrepreneurial and can make things happen
10. BS in Information Technology with 5 years of Experience
- Experience in Demand Generation/Growth/Inbound marketing for a B2B technology company
- Passion for growth marketing and driving customer adoption
- A track record of building and scaling high-performing customer acquisition machines from the ground up.
- Have a deep understanding of paid marketing channels and B2B pipeline activities
- Have a strong foundation of B2B SaaS metrics
- Be well-versed in best practices and the changing landscape of digital marketing
- Have an analytical mindset in order to elevate marketing campaigns and allow the company to take full advantage of data.
- Strong interpersonal, communication, and presentational skills
- Solid software skills, including Salesforce, Hubspot, Google Analytics, Google Ads, paid social, Excel, SQL
11. BS in Marketing Analytics with 8 years of Experience
- CRM experience in a consumer-facing, fast-paced ecommerce company, preferably with product management experience
- An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats
- Solid track record of successfully managing and executing large-scale, complex, high-volume B2C email campaigns and cross-functional projects, preferably with experience with top-tier ESP
- Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e., tracking, marketing tech stack, tooling)
- Exceptional project management and organization skills, with meticulous attention to detail
- Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of information architecture
- Results-driven marketer with proven quantitative and analytical skills, extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau, preferably with SQL skills
- Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking
- Proactive and independent, always looking for ways to take initiative and improve existing programs/processes
- Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
- Eye for user flow and visual design
- Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
- Passion for CRM and user engagement, as well as a strong sense of ownership and entrepreneurial spirit
12. BA in Digital Media with 7 years of Experience
- Experience in digital marketing, with a history of building and executing growth strategies in B2B or consumer internet companies that acquire customers online
- Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
- Experience with Adobe Experience Manager, Test & Target, Google Analytics, and Tableau, or similar technologies.
- Ability to learn technologies and how they can be implemented into new and existing strategies
- Familiar and comfortable with performance tracking, measurement, and attribution
- Proven ability to work effectively with diverse cross-functional teams, specifically with Product, Data Science, Engineering, and Marketing
- Highly analytical, structured thinker who can glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders
- A global perspective and empathy for customers and regional marketing partners, ideally based on experience working with international teams
- Organized, motivated, and thorough with strong attention to detail and process discipline
- A growth mentality, including both the ability to guide and explain as well as learn and take initiative
- Experience in a people manager role
- A sense of humor, and an interest in working with a team and a company that #LovesWhereTheyWork
13. BS in Applied Mathematics with 4 years of Experience
- Relevant acquisition and growth marketing experience, preferably growing a significant mobile customer base in a startup environment
- Strong knowledge of and experience with marketing attribution, conversion tracking, Google Analytics, and other Growth tools
- Working knowledge of copywriting and HTML
- Deep passion for and understanding of the path to purchase and customer journey
- Have a strategic, metrics-driven mindset
- Ability to work efficiently, prioritize, and manage multiple projects under tight deadlines
- Biased to action in iterative processes, willing to tackle problems hands-on, and get things done
- Excellent verbal and written communication skills
- Analytical expertise and knowledge of SQL
14. BA in Business Communication with 3 years of Experience
- Have a mix of creative and analytical skills with a strong bias to action/execution.
- Proven track record of growing quality traffic through a mix of organic and paid strategies and tactics, leveraging disciplines like social media, content marketing & lead generation, SEO, PPC, email marketing, etc.
- Passionate about the customer and always puts them at the forefront of thinking.
- Experience setting up and managing paid media campaigns in self-serve ad platforms (e.g., Facebook Ad Manager, Google Adwords).
- Experience with tracking and measurement of digital marketing campaigns (e.g., URL and pixel tracking).
- Comfortable compiling and analyzing data from various sources, with experience in using Google Analytics.
- Analytical skills, preferably some knowledge of SQL to help make analysis faster.
- Excellent communication skills, preferably 2nd language (used for translation)
- Curious to learn, instinctively interested in the newest tools, technologies, and products
15. BA in International Business with 6 years of Experience
- Highly knowledgeable in DTC eCommerce or Subscription growth marketing with hands-on experience in Paid Social, Streaming/OTT, Programmatic, and Paid Search
- Experience managing web analytics tracking, events, funnels, and multi-touch attribution (preferably experience with Amplitude, Google Analytics, and Segment)
- Experience creating automated performance dashboards using Google Data Studio, Tableau, or similar platforms
- Must have experience with landing page best practices and A/B testing
- Must have experience using SQL for marketing reporting
- Prior management experience
- A data-driven decision-maker, but can still appreciate the need for creativity
- Obsessed with growth marketing and keep up to date on the latest trends and technologies in the industry
- Love to share knowledge with others and have a teacher/helper style of leadership
- Passionate about the company's mission to eliminate food waste and create a better food system for all
16. BS in Statistics and Analytics with 5 years of Experience
- Experience operating LinkedIn Ads, Facebook Ads, and Google Ads at a large scale internationally
- Experience working in marketing
- Strong ad copy, landing page copy, and other writing experience
- Extensive landing page testing experience and creative optimization experience
- Experience with full-funnel ad campaigns
- Marketing localization experience
- Experience with or a passion for the cloud tech space
- Experience with Marketo or a similar automation tool
- Experience with account-based marketing
- A self-starter who thrives in a non-structured environment
- Strong written and verbal communication skills with a proven ability to influence others
17. BA in English with 3 years of Experience
- Recent marketing experience
- Experience in Paid Social Media (preferably Facebook and Instagram) ad campaigns for eCommerce, Customer Acquisitions, or Direct Response brands
- Experienced and highly adept at managing, optimizing, and scaling ad campaigns with a minimum of $50K+ monthly budgets.
- Skilled at writing copy and producing creative that drives conversions.
- Proven account management skills and ability to manage multiple partner communications
- History of success and resilience in the face of tough challenges
- TikTok, Snapchat, YouTube, Google, and Bing experience
- Startup or agency experience
- Excellent communication and copywriting skills
- Strong analytical skills to set up targeted campaigns and test programmes, analyse performance metrics, and make the necessary iterations
18. BA in Media Studies with 4 years of Experience
- Experience in growth marketing or demand generation for an SMB audience.
- Ability to develop and optimize marketing campaign strategies across paid social, email, events, SEO/SEM, and web properties.
- Solid project management skills with the ability to lead campaign execution and collaborate with creative, performance marketing, and cross-functional teams.
- Customer-focused, and the ability to glean customer insights from quantitative and qualitative sources, communicate them internally, and iterate on strategy based on findings.
- Strong communication, collaboration, and writing skills, and can build consensus across internal teams and influence external audiences with ease.
- Ability to operate and excel at strategic as well as tactical levels to get the job done.
- A self-starter who is resourceful and makes things happen in a fast-paced environment.
- Passion for advancing mental health treatment and research
- Understanding of the healthcare ecosystem.
- Experience marketing to healthcare providers.
- Familiarity with Hubspot
19. BA in Anthropology with 2 years of Experience
- Experience in the field of paid acquisition campaigns in a growth marketing team
- An analytical mind and a mastery of campaign A/B testing.
- Can take a data-driven approach to derive insights and adjust strategy accordingly.
- Excellent Excel and data analysis skills
- Understanding of how to analyze and improve campaign KPIs across all channels
- Experience in working in a healthcare setting or being exposed to medical
- Excellent organisational and prioritisation skills
- Excellent communication, interpersonal, and teamwork skills
- Proven data management skills to support segmentation and reporting
20. BS in Software Development with 3 years of Experience
- Experience working on performance marketing channels across multiple markets with large budgets.
- A hands-on platform knowledge of Snapchat and TikTok, with a key focus is to leading AR growth
- Have a test and learn mindset, know how to plan, launch, and analyze lift studies and A/B tests.
- Basic statistics knowledge and proficiency in Excel, preferably SQL
- Creative mindset, excited about content, and can connect consumer insights to design concepts, which translate into creative briefs for designers
- Excited about the opportunities opened by the rise of social commerce, AR, and the creator economy
- Structured and independent way of working, hands-on mentality, and solution-oriented working style
- Ability to assess performance, define strategy, optimize, and prioritize tactics to drive growth and profit
21. BS in Management Information Systems with 4 years of Experience
- Experience developing a range of marketing materials and content for community or business audiences
- Hands-on experience with pertinent marketing-related software and platforms
- Previous marketing or user acquisition and growth experience with consumer-facing digital products and services
- Strong verbal and written communication skills
- Must have excellent presentation skills
- Strong material preparation skills
- Experience designing and executing campaigns on relevant social media platforms
- Prior experience thinking strategically and creatively, analyzing, synthesizing, recommending, and taking action
- Have an entrepreneurial spirit
- Passion for building, bringing to market, and scaling digital products and services
- Passion for growth marketing and driving customer adoption
22. BS in Digital Marketing with 5 years of Experience
- Experience in Marketing operations within the subscription-based service industry
- Experience with marketing CRM systems such as Salesforce or others
- Proven skills in building and improving campaigns to drive value
- Experience with Excel and/or tools to perform analysis and reporting
- Experience working in an environment with users at scale and high-stakes
- Track record of changing the status quo with data and strong execution across multiple groups
- Phenomenal cross-group collaborator, self-starter, and big-picture problem solver
- Solid technical and design skills to create professional-grade and high-impact marketing materials.
- Excellent problem-solving abilities, including good judgment, creativity, and research skills.
23. BA in Economics with 3 years of Experience
- B2B demand generation or marketing experience at a high-growth startup.
- Strong skills within ad platforms and tools, such as LinkedIn, Google Ads, HubSpot, etc.
- Deep analytical knowledge in ad platforms and with Google Analytics for the website.
- Experimentation and optimization mindset, get things out and test them vs. work on them until they're perfect.
- Above-average communication skills and ability to distill complex concepts into "explain like I'm a 5-year-old" language.
- Demonstrated impact on revenue in current or past roles, with clear explanations of the methods and strategies used to achieve results.
- Ready to work at an early-stage, fast-growing startup.
- Not expecting a “how to do the job” playbook to be provided.
- Understanding of how to work with teams like Product, Sales, and Customer Success.
24. BA in Marketing with 6 years of Experience
- Proven experience in a B2B demand generation/growth role
- Sound understanding of drivers of performance across internal and external marketing channels to achieve awareness, engagement, acquisition, conversion, and retention goals
- Deep experience with marketing automation tools, and a knowledge of the best tools on the market to augment the Martech stack.
- A data-driven and analytical mindset, with the ability to create required reports to track campaign performance and manage spend
- A strategic, collaborative, and inclusive approach.
- Ability to build a strong partnership with the Sales team.
- Experience managing third-party vendors, including agencies and contractors.
- An entrepreneurial and execution mindset focused on delivering results.
- Strong communication and presentation skills.
- Excellent project management skills and the ability to manage multiple streams of work at once
- SaaS/tech industry experience, with a solid understanding of B2B marketing.
25. BS in Computer Science with 2 years of Experience
- Experience in marketing or communications
- Able to deliver as part of a matrixed team, ability to show and communicate the effectiveness of the work.
- Creative capabilities with a basic understanding of design
- Understanding of how to be a strong partner to commercial teams
- Hands-on, natural leadership, and the demeanor, business maturity, intellect, and integrity to establish credibility with partners and business leaders
- Execution oriented with a collaborative mindset
- Strong skills to convey complicated concepts in innovative ways
- Strong presentation skills and expert use of PowerPoint and design, with a knack for writing messages people understand and absorb.
- Effective project management skills, including the capability to define goals, develop plans, and measure progress/success measurement
- Strong commercial acumen
26. BA in Communications with 9 years of Experience
- Experience driving strategy and execution of impactful organic search initiatives
- Strong track record of leading successful projects across in-house or agency roles, working on a site with a high proportion of traffic coming from organic search
- Deep expertise across the three pillars of SEO (on-page, off-page, technical) and experience across B2C, B2B, and B2B2C audiences
- Proactive, organized, curious, entrepreneurial problem solver with a “can-do” attitude and a testing-and-learning mentality
- Strong cross-functional collaboration and communications skills, with the ability to contextualize SEO strategy within broader business goals
- Experience with SEO, web analytics, and optimization tools, such as Google Search Console, SEMRush, DeepCrawl, Optimizely, Looker, and Hotjar.
- Ability to be both strategic and have strong attention to detail
- Strong organization, project management, and time management skills, with the ability to react to shifting priorities
- Experience with conversion rate optimization, including running A/B tests
- Experience with international SEO
- Background in finance, mobile apps, ecommerce, or payments industries
27. BS in Business Administration with 4 years of Experience
- Proven digital marketing experience
- Experience working with and/or managing cross-functional teams
- Background in Growth Marketing (for an app or subscription service)
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Think big mentality with an ability to sell their ideas
- Experience with marketing automation and lifecycle marketing
- App marketing experience
- Brand management experience
28. BA in Advertising with 8 years of Experience
- Proven track record in marketing management and team management with demonstrable impact on pipeline growth and revenue
- Highly experienced in B2B marketing and demand generation in an international environment
- Full understanding of the latest in marketing, including growth marketing, inbound and marketing automation (HubSpot), account-based marketing, and conversion rate optimization
- Highly organized with good time management skills, able to structure and organize key activities, resources, and budget
- Familiarity with an agile way of working (Sprints, Lean/Scrum)
- Excellent communication and collaboration skills, including a strong grasp of the English language
- Affinity with innovation, technology, and artificial intelligence
- Analytical, a data-driven professional
- Great fit with a startup culture
- Curious to learn, instinctively interested in the newest tools, technologies, and products
- Comfortable with collaboration and productivity tools like Slack, ClickUp, Toggl, and Google Drive
29. BS in Data Science with 7 years of Experience
- Experience in growth marketing/demand generation program management, and execution
- Experience building and executing growth marketing campaigns against a new generation of audiences with brand new solutions
- Highly analytical approach to implementing, testing, and analyzing campaigns
- Deep understanding of early-stage enterprise B2B marketing and different stages of growth for startups
- Experience within the IT networking, cloud software, and enterprise applications technology segments
- Proven track record delivering integrated demand generation campaigns to both end customers and the channel
- Excellent communication and collaboration skills with an engaging personality to work with sales and marketing teams
- Hands-on experience with multiple digital channels (e.g., SEM, programmatic, affiliates, content syndication)
- Proficient working across a Mar-Tech and sales enablement tools, including Salesforce and Zapier
- Creative thinking and the ability to test out-of-the-box solutions
30. BS in Information Technology with 5 years of Experience
- Related experience in marketing and marketing strategy with proven ability to deliver results
- Strong quantitative and analytical abilities
- Experience writing SQL queries and proficiency with data visualization tools (Tableau)
- A penchant for translating skills to new channels and projects - tackle new challenges and channels strategically, and carry over best practices or ideas from previous campaigns
- Familiarity with mobile advertising and marketing channels, i.e., paid ads, SEO, DM, email, as well as concepts, i.e., attribution, LTV, CAC, return on investment, payback periods, etc.
- Advanced knowledge of the assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Strong organizational, interpersonal, and team-building skills
- Excellent verbal, written, and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Proven ability to independently manage multiple projects and assignments that are completed on time and budget
- Proficient computer navigation skills using a variety of software packages
31. BS in Information Technology with 4 years of Experience
- Experience as a growth or performance marketer
- Native-like level English skills, and/or German
- Experience working for a fast-growth start-up and can demonstrate previous success across paid and unpaid channels to drive sales opportunities
- Outstanding analytical skills and a creative mind that challenges traditional thinking
- Solid project management skills, including the ability to lead and collaborate with cross-functional teams, prioritize high-impact activities, and keep complex projects moving forward
- A passionate storyteller with experience in building powerful stories that connect industry solutions and products to human experiences
- Excited about AI and Machine learning, and the tremendous benefits they can bring to customer service
- Have a strategic, metrics-driven mindset
- A demonstrated record of successfully delivering high-quality projects with independence and confidence
- Experience with HTML, CSS, Google Analytics, Hubspot or equivalent marketing automation system, G-Suite, Hubspot, Adobe Creative Suite, Lingo, Asana, and Confluence
32. BA in Journalism with 6 years of Experience
- Experience in demand generation for D2C or B2B healthcare companies
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Proven experience in managing the creation of marketing materials.
- Experience influencing and communicating product offers to customers, prospects, and sales professionals
- Excellent written (including copywriting and proofreading) and oral communication skills
- Strong project management skills and experience with superb attention to detail.
- Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Hubspot, Salesforce, Google Ads, Facebook Ads, etc.
- Strong quantitative skills and aptitude
- A team player who loves to collaborate with cross-functional teams.
33. BS in Statistics with 3 years of Experience
- Marketing experience in a demand generation function, ideally gained in a tech company.
- Sense of ownership and passion for all areas related to marketing, and especially related to campaign management and acquisition.
- Ability to work with decision makers in a fast-paced, matrixed organisation, with partners across multiple time zones and offices.
- Strong problem-solving and analysis skills, combined with the ability to effectively communicate results.
- Strong interpersonal skills, with an emphasis on teamwork, initiative, and integrity.
- Well-organised, meticulous, data-driven mentality.
- Proficient in tools including Marketo, Salesforce, Adobe Experience Manager, and Drupal.
- Strong communication and writing skills.
34. BS in Economics with 7 years of Experience
- Experience in demand generation or marketing operations roles, preferably software-as-a-service marketing experience
- Advanced understanding of marketing automation (Marketo specifically), preferably hands-on use of 6Sense, Drift, Engagio, and Uberflip
- Demonstrated experience of building partner and other 3rd party relationships
- Track record of success directly managing demand generation campaigns
- A clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
- Knowledge of best practices for sales and marketing operations, automation, and workflow processes
- Understanding and experience with lead management, marketing automation, and demand generation with a focus on the success of impact/revenue
- Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
- Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
- Strong communication and writing skills
35. BS in Marketing Analytics with 4 years of Experience
- Experience working in a quantitative-driven field (consulting, finance, investment banking, product management) or prior marketing experience
- Strong problem-solving skills and comfort getting deep into the data
- Experience building a strategy based on data-driven insights
- High proficiency in Excel, SQL, or other analytical tools
- Comfort in drawing conclusions from data and making recommendations based on imperfect information
- Demonstrated experience owning and executing a strategy to drive tangible results across teams in a high-growth, entrepreneurial, and ambiguous environment
- Effective verbal and written communication skills
- Ability to leverage data from a multitude of sources to tell a persuasive story, tailor communication style based on the audience, and influence others
- "Get stuff done" attitude, willingness to "roll up your sleeves" and engage deeply with analysts and managers, across multiple teams and agendas, to accomplish what needs to be done
- Strong creative judgment, experience successfully collaborating with Creative teams
36. BS in Software Engineering with 1 year of Experience
- Passionate about digital, enthusiastic, and curious
- An ability to speak Spanish and Italian perfectly, having lived in one of those countries, and/or being a native speaker
- Have a strong analytical mind
- Organised and can deliver quality work quickly
- Be autonomous on Google Ads, HubSpot, Salesforce, Facebook Ads or LinkedIn Ads, Unbounce, or an equivalent to generate landing pages
- Have a first professional experience in a startup or a digital agency
- Excellent interpersonal skills and are a good communicator (oral and written)
- Must be creative and innovative
37. BA in Digital Media with 5 years of Experience
- Work experience in payments at online commerce, financial services, or top-tier management consulting firms
- Confidence in analyzing complex data sets using Excel
- Working knowledge of SQL/CLM
- Strong business sense and ability to focus on the bigger picture while not losing sight of details.
- Comfort in articulating complex analysis to a wide range of audiences and translating insights into actionable conclusions.
- Ability to multitask, meet deadlines, work in ambiguity, and thrive in a fast-paced environment.
- Outstanding analytical skills and a data-driven approach to solving problems.
- Ability to work on multiple projects across several time zones
- Excellent communication skills
- Ability to relay analytical insight to stakeholders
38. BS in Applied Mathematics with 6 years of Experience
- Experience in digital marketing driving growth (scale) and performance (efficiency)
- Experience in overseeing the development and execution of integrated marketing programs leveraging a few of the following: SEM, social media, and email marketing
- Experience in Google Analytics and comfortable with other analytics tools such as Mixpannel, Tableau.
- Hands-on experience with paid acquisition channels (e.g., Google Ads, Facebook Ads Manager)
- Expertise with email marketing platforms (e.g., Marketo, HubSpot)
- Strong project management skills with the ability to work independently and cross-collaboratively in a fast-paced environment
- Statistical approach in data-driven decision making
- Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights
- Previous work designing or building landing pages
- Knowledge of SQL, and/or HTML, CSS, JavaScript
- Ability to work in a fast-paced and agile development environment.
- Genuinely excited about working in a startup, learning and solving problems without getting constrained by current knowledge or experience.
- Motivated to drive tasks to completion and take ownership of projects.
39. BS in Computer Engineering with 2 years of Experience
- Working experience in advertising.
- Prior agency experience
- Excellent organization and program management skills.
- Ability to link advertising plans and activities to business results.
- Strong analytic skills (measurement, ROI).
- Solid planning, messaging, and communications skills (oral and written).
- Solid understanding of HP and partner branding guidelines, and partner MDF programs.
- Able to think both strategically as well as be able to change direction quickly
- Enjoy coming up with new ideas and can easily explain rationale in a business sense (experience in making business cases)
40. BA in Business Communication with 3 years of Experience
- Marketing experience in an entrepreneurial environment with a proven track record of growing a D2C business
- Growth, performance marketing, or life-cycle experience
- Expert level of Facebook Business Manager
- Demonstrated ability to use insights and data to inform strategies, make decisions, optimize campaigns, and drive innovative thinking
- Confident knowledge of Google Analytics
- Strong quantitative and analytical skills.
- Ability to use data to make decisions and optimize campaign performance
- Disciplined time management and organizational skills
- Ability to use SQL, Tableau, Adobe suite, and Google Tag Manager
41. BS in Statistics and Analytics with 4 years of Experience
- Experience in growth marketing for a digital or tech company.
- Experience owning growth marketing channels and driving demonstrable results, owning and achieving core growth KPIs.
- Comfortable with HTML, BigQuery, SQL, and analyzing work.
- Can understand artists, their teams, and the music ecosystem.
- An ability to understand marketing funnels and know how to optimize and drive each stage.
- Self-sufficient and have a good sense for design, copy, and behavioral psychology.
- A great communicator with experience conveying ideas to end users and engineering teams alike.
- Comfortable developing marketing strategies using both quantitative and qualitative insights.
- Strong personal organization and project management abilities.
42. BA in International Business with 7 years of Experience
- B2B SaaS marketing operations experience
- Professional experience in the AdTech Industry
- Professional experience working with hyper-growth startups or teams that have undergone rapid changes to their go-to-market plans.
- Professional experience with social media management, presence, and employer digital brand.
- A proven track record of developing compelling marketing materials, specifically email writing.
- Experience performing marketing research and keeping up to date on industry trends.
- A deadline-driven mindset and not being afraid to push for time adherence.
- Thrives in a fast-paced startup environment with a high degree of independence.
- Experience using G-Suite tools, including Google Docs, Google Sheets, and Google Slides.
- Experience with ABM tools (e.g., 6sense or DemandBase) and Growth Hacking
- Experience with Marketing Automation tools/CRM and marketing tools (HubSpot, Pardot, and/or Salesforce)
- Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization.
43. BS in Management Information Systems with 4 years of Experience
- Experience in marketing B2B enterprise technology
- Previous experience in Martech, e-commerce, order management, or personalization
- A passion for learning, asking questions, and needing to understand why.
- A storyteller at heart with excellent oral and written communication, especially when it comes to producing materials for sales and marketing organizations
- Detail-oriented with strong analytical and problem-solving abilities
- Talent for building consultative and collaborative relationships with diverse internal stakeholders as well as external customers and partners.
- Ability to understand and distill product capabilities into key customer requirements
- Demonstrated ability to drive behavior change in some capacity, such as rolling out new organizational processes or introducing internal tools for other team members to use.
- Smart, ethical, friendly, humble, hard-working, and has a can-do attitude.
44. BA in Media Studies with 3 years of Experience
- Track record in growth marketing, some B2B/or SaaS experience
- User-centric, always build with the customer’s experience in mind.
- Experience owning a digital program, including budget and growth goals
- Technical expertise with multiple ad platforms, UTMs, and Google Tag Manager
- Highly analytical, able to optimize programs through A/B testing and tools
- Understanding of marketing and sales funnels and associated marketing practices.
- Experience in Marketo and Salesforce
- Self-motivated, able to work autonomously, be creative, efficient, and productive
45. BS in Finance with 2 years of Experience
- Relevant experience in marketing management and/or demand generation
- Experience with marketing automation and execution
- Ability to work cross-functionally, specifically with Account Management
- Results-driven, proactive, and take a hands-on approach in campaign management to hit key goals
- Numerical literacy and comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience working at a high-growth startup
- Thrive in a fast-paced, collaborative environment
- Take initiative and be flexible
46. BA in Economics with 6 years of Experience
- Relevant product or growth marketing experience with a developer-focused B2B SaaS product, or services built and delivered in a public cloud
- Prior experience working at product-led growth companies, freemium business models, or analytics tools like Google Analytics, Heap
- Outstanding written and verbal communication skills with attention to detail in the writing, dedicated to producing content that resonates with audiences
- An ability to create new, persuasive narratives and measure user sentiment to discover effective pathways across user/buyer journeys.
- Can test and iterate through data-driven experiments that make decisions and inform strategies
- Ability to understand and balance the intersections of technical products, data, and privacy implications
- Experience in marketing ML/AI, developer tools, data privacy, or highly technical audiences
- Ability to work effectively and positively with various stakeholders, viewpoints, and topic areas
- Ability to maintain focus and prioritize work in a startup environment, on fast-moving projects and teams
47. BS in Software Development with 4 years of Experience
- Obsessed with growth and building things, while not being afraid to get your hands dirty
- Actively examining and applying direct response best practices day-to-day
- An expert in Facebook bidding, targeting, and optimization
- Basic or more advanced knowledge about SEM (Google AdWords)
- Familiar with traditional media channels, such as direct mail and techniques that maximize these channels
- Solid understanding of testing approaches, including A/B tests as well as incrementality tests
- Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, and LTV)
- Relentless in pursuit of growth based on new insights, and bring a continuous learning mindset
- Persistent and have a bias-to-action with a track record of performance
- A natural hustler with a contagious “can-do” attitude
- A great communicator and truly a team player
48. BS in Digital Marketing with 5 years of Experience
- Proven experience in digital marketing, preferably in the travel industry or ecommerce
- A strong understanding of digital marketing and optimization, and advanced, hands-on knowledge of at least one marketing channel, preferably SEO or Paid Media experience
- Truly excellent web analytics skills
- Working experience in demand generation or a similar role
- Experience working in B2B SaaS
- A strong track record delivering results across all online and offline demand generation channels
- Highly motivated, self-starting nature
- Strong project management skills with the ability to multitask and complete projects under tight project deadlines
- Ability to pivot and adapt in a quickly changing environment
- Propensity for researching, implementing, and optimizing marketing technologies
- Familiarity with marketing platforms such as Salesforce and Marketo
49. BA in Marketing with 8 years of Experience
- Performance/growth marketing experience at a media company.
- Experience managing and running performance marketing campaigns, including Google, Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, podcasts, and apps, either with agencies or in-house with a brand focused on content marketing.
- Keen understanding of consumer behavior on key channels and proven experience executing different strategies and tactics to scale existing channels, while testing new channels for opportunities.
- Experience with FB Business Manager, Google Adwords, and other self-service paid media advertising
- Fluency with analytics tools such as Google Analytics, FB Insights, YouTube Analytics, Looker, Mixpanel, etc.
- A deep familiarity with tracking, attribution, and measurement solutions.
- An expansive understanding of platform policies and changes that impact performance marketing efficiencies.
- Adept capabilities of interpreting data and results from campaigns and is comfortable with providing actionable recommendations based on learnings.
- Ability to creatively understand what content can/should be tested for each social platform
- Top-notch communication skills and experience in building relationships with external agencies to drive efficiencies.
- An entrepreneurial and inventive approach to growth opportunities and problem-solving.
50. BS in Business Administration with 6 years of Experience
- Experience in digital marketing, with demonstrated success in achieving growth goals of user engagement and retention with a strong understanding of subscription and/or recurring revenue business models.
- Independent, strategic problem solver with the ability to lead the development of cross-functional digital marketing campaigns and programs to support subscription services and one-time transactions with emphasis on growing repeat behaviors.
- Experience leading lifecycle marketing programs, as it relates to building recency and frequency of purchases.
- Track record of success in developing, testing, and optimizing push notification, emails, and in-app messaging marketing tactics.
- Deep understanding of digital marketing analytics, tracking program performance, and testing results.
- Experience working with data science teams and working to request and integrate ML models into automated campaigns.
- Experience working globally with international markets and the ability to collaborate with international marketing colleagues to craft optimal marketing programs that reflect regional market opportunities and customer differences.
- Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization
- Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects
- Results-oriented, detailed, energetic, and focused with a growth-mindset and desire to learn and succeed