DIRECT MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Mai 27, 2025 - The Direct Marketing Manager with extensive international experience in print marketing, direct mail, and door drops, with a strong focus on working in fast-growth subscription or e-commerce companies. Expertise in utilizing a range of fundraising channels, including digital, email, social media, direct mail, telemarketing, and SMS, while driving results through analytical and data-driven strategies. Proven leadership in managing revenue-generating teams, achieving six-figure acquisition income, and launching successful products, particularly within the health sector.
Essential Hard and Soft Skills for a Standout Direct Marketing Manager Resume
- Data Analysis
- Marketing Automation
- CRM Software
- Campaign Management
- Email Marketing
- Direct Mail Marketing
- SEO/SEM
- A/B Testing
- Marketing Analytics
- Budget Management
- Communication
- Leadership
- Problem-Solving
- Time Management
- Creativity
- Adaptability
- Collaboration
- Attention to Detail
- Critical Thinking
- Project Management
Summary of Direct Marketing Manager Knowledge and Qualifications on Resume
1. BS in Marketing with 7 years of experience
- Expertise in building mail plans and execution strategies.
- Knowledge of direct mail vendors and practices.
- Strong forecasting and quantitative skills
- Proficiency in performing analyses in Excel.
- Comfortable in a data-driven environment with an understanding of response measurement best practices, including testing, use of control groups, and response/conversion reporting.
- Strong analytical and statistical skills.
- Awareness of telephonic sales channel response processes.
- Ability to handle multiple projects in a deadline-driven environment.
- Strong analytical ability with experience evaluating data and campaign performance
- Experience with SAS or other Business Intelligence tools
- Strong adherence to the Association of Fundraising Professionals Code of Ethical Principles.
- Excellent communication, leadership, problem-solving and analytical skills.
2. BS in Business Administration with 6 years of experience
- Ability to develop and execute sales and marketing strategies
- Strong understanding of current digital marketing concepts, user experience, strategies and best practices
- Experience in ecommerce, SEO, Paid Search, e-mail marketing, and social media
- Experience in optimizing websites, landing pages, and user funnels, including knowledge of HTML and CSS
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Excellent written and verbal communication skills
- Experience working with agencies and suppliers to support the creation of campaigns.
- Proven track record of delivering and evaluating results.
3. BA in Communication Studies with 5 years of experience
- Experience in non-profit/non-governmental direct mail fundraising experience.
- Experience in mass marketing across multiple donor groups, programs, and platforms to increase revenue.
- Proven fundraising and multi-channel direct marketing experience.
- Proven experience in direct mail acquisition programs.
- Proven teamwork skills with the ability to train and work cooperatively with diverse staff, including staff in remote locations.
- Proven leadership in providing direction, strategic vision and creative thinking to direct marketing professionals.
- Proven direct marketing implementation with the understanding of what constitutes a persuasive case for giving leading to donor and revenue growth.
- Must have a passion for donor engagement and an ability to act as an ambassador for the donor.
- Strong interpersonal skills in a change environment with the ability to tactfully challenge the status quo, and effectively influence improvement.
- Demonstrate ability to manage multiple project timelines and manage vendors and budgets.
- Knowledge of the non-profit sector with awareness of the content in which non-profit organizations operate.
4. BS in Advertising with 4 years of experience
- Deep expertise with direct email tools, especially solutions for deliverability and multitouch outreach
- Mastery of AB test design and measurement
- Solid understanding of market segmentation and persona-building
- A proven track record of successful project management
- Ability to be comfortable with being managed to performance metrics
- Strong writing skills, especially for short form copy and subject lines
- Knowledge and understanding of marketing campaign analytics, KPIs, and reporting
- B2C direct marketing experience
- Experience with HubSpot
- Experience with marketing automation and ABM platforms
- Experience in the credit and/or AI space
- Experience working with credit bureaus
- Experience with SMS marketing
- Experience with Adobe Creative Suite skills, especially InDesign
5. BA in Public Relations with 5 years of experience
- Proven successful experience in managing large complex direct marketing budgets and campaigns.
- Proven strategic and financial planning experience
- Experience in analyzing and reporting on the performance of Direct Marketing campaigns.
- Experience in line management and performance management (not compulsory)
- Proficiency in the use of MS Office applications, particularly Excel and Word
- Experience in using databases for reporting
- Numerical and analytical skills
- Ability to critically assess concepts and copy
- Ability to work on own initiative as well as part of a team
- Communication and interpersonal skills with the ability to work with people at all levels
- Excellent project management skills
6. BS in Digital Marketing with 4 years of experience
- Experience owning a variety of campaigns from prospecting to nurturing and upsell/cross-sell
- Experienced with a range of testing methodologies and analysis
- Ability to work well with creative teams
- Good marketing intuition when it comes to evaluating email copy and imagery
- Demonstrated impact on sales and LTV through campaign work
- Hands-on experience with large-scale DM campaign/budget
- Experience with automated DM systems like LOB.com or Poplar
- Adept at segmentation, targeting, and optimization work
- Good communicator with a point of view on how to collaborate across marketing
- Excited to establish the foundational direct mail strategy at a fast-growing company
7. BA in Business Management with 5 years of experience
- Strong print marketing experience internationally, direct mail, and door drops are essential to the role
- Experience working in international markets
- Experience working in a fast-growth subscription or e-commerce-based company
- Analytical and data-driven
- Organized and have strong attention to detail
- Extensive experience in using a variety of fundraising channels including digital, email, social media, direct mail, telemarketing, and SMS.
- Proven experience in leading with external suppliers, and consultants, managing relationships, and attaining goals against budget
- Experience in leading a revenue-generating team, including the generation of six-figure acquisition income
- Experience in delivering successful new products to market and experience in creating and delivering digital engagement strategies
- Experience of work in the health sector