Job Summary:

• Develop, manage, and lead strategy for Heifer’s existing donor file to retain and engage donors to meet organization revenue goals utilizing direct mail, telemarketing, texting, and other channels
• Lead and set strategies to implement creative and communication(s) to existing donor file to raise revenue
• Define communication streams based on donor segment and life cycle with the organization
• Manage donor activity and giving by donor segment and strategize with agencies on areas for growth and improvement
• Utilize donor insights from donor focus groups and surveys to create a donor-centric experience to increase revenue
• Develop and manage the donor experience in the execution of strategy and campaigns that support the overall objectives to convert, retain and grow the file
• Integrate with online channels for cross-messaging to donors by collaborating with email and digital teams to implement a strategy for cross-channel fundraising messaging
• Lead agencies and internal stakeholders to ensure integration and execution of donor group strategies in messaging
• Manage creative process with agencies and production partners on package development to final execution of programs while managing the expense budget
• Review key analytics to drive strategy and ensure revenue goals
• Interface with product marketing and sales owners on content needs

Skills on Resume:  

• Donor Relationship Management (Soft Skills)
• Strategic Planning (Hard Skills)
• Cross-Channel Marketing (Hard Skills)
• Data Analytics (Hard Skills)
• Creative Campaign Management (Hard Skills)
• Team Leadership (Soft Skills)
• Budget Management (Hard Skills)
• Performance Optimization (Hard Skills)

Job Summary:

• Set key strategies and define messaging for Heifer’s high-end donor program to retain and upgrade these donors and create a unique donor communication experience to keep these donors engaged
• Develop and build strategies for test plans and communications to improve KPIs and optimize results within segments
• Consistently monitor progress toward revenue and KPI goals and adjust strategy accordingly to ensure revenue goals are met or exceeded.
• Create specific catalog messaging for Heifer’s existing donor file to raise revenue
• Create specific catalog messaging for the acquisition file to raise revenue and acquire new donors
• Create and test messaging for the fourth-quarter acquisition program to raise revenue and acquire new donors
• Utilize data and insights from focus groups and donor surveys to tailor catalog and fourth-quarter acquisition messaging based on donor audience
• Collaborate with agencies and list brokers to manage list plans based on list performance to further Heifer’s fourth-quarter acquisition reach
• Collaborate with email and digital teams to create multi-channel communication
• Annual review of catalog program and donor segments to make recommendations for existing donors and fourth quarter acquisition and catalog acquisition programs, including list performance, product offers and creative messaging
• Contribute to retention strategy to drive efficiency with marketing campaigns while increasing customer retention and AOV

Skills on Resume: 

• Strategic Messaging Development (Hard Skills)
• Data Analysis (Hard Skills)
• Campaign Performance Monitoring (Hard Skills)
• Cross-Channel Collaboration (Soft Skills)
• Audience Segmentation (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Testing and Optimization (Hard Skills)
• Retention Strategy Development (Hard Skills)

Job Summary:

• Tailor communication to donor audiences based on catalog donor performance, both existing donor and acquisition including retention, communication and overall strategy
• Develop and build strategies for test plans and communications for both catalog programs to improve KPIs and optimize results within segments
• Promote catalog strategies including, but not limited to, telemarketing, texting, email and digital campaigns
• Stay current and informed of both the nonprofit and for-profit landscapes to maintain awareness of current and emerging trends for new opportunities to test creative and potential audiences
• Create strategies and define appropriate and motivating content for Tele-Town Halls, Webinars and Conference Calls
• Lead agencies and stakeholders in developing surveys, insights and donor feedback to learn and understand donor motivation for messaging development
• Conduct and define donor Telemarketing stewardship and thank you calls to identified donor groups
• Implement Neurolab learnings and insights to tailor donor communication by the audience and to keep donors engaged
• Utilize World Ark Magazine as a stewardship piece and define appropriate audiences to receive World Ark Magazine
• Identify and define a communication stream that updates the donor on direct impact of giving to ensure donor loyalty

Skills on Resume: 

• Targeted Communication Strategy (Hard Skills)
• Test Plan Development (Hard Skills)
• Multi-Channel Promotion (Hard Skills)
• Trend Awareness (Soft Skills)
• Content Strategy Development (Hard Skills)
• Donor Insights and Feedback (Soft Skills)
• Donor Stewardship (Soft Skills)
• Impact Communication (Hard Skills)

Job Summary:

• Analyze customer database and program results to create new direct marketing opportunities and optimize existing programs.
• Plan contact strategy, execution, and measurement of direct mail/email campaigns
• Work with Marketing Technology to build robust reporting dashboards
• Analyze the customer database to identify new strategies for increased lead generation and cross-sell/upsell campaigns
• Work with Marketing Operations to improve targeting and leverage models, outside lists, and artificial intelligence to optimize results
• Understand the design process and work with designers to execute the overall look and feel across customer touchpoints.
• Oversee multiple lead generation and remarketing campaigns, stage and schedule new campaigns, determine and segment audience targeting
• Track KPIs at regular intervals and present reports
• Analyze the company's existing strategy and suggest improvements
• Use a data-driven approach for campaign and strategy decision-making
• Monitoring send schedule and content to avoid spam traps and maintain a positive sender reputation

Skills on Resume: 

• Customer Data Analysis (Hard Skills)
• Campaign Execution (Hard Skills)
• Reporting Dashboard Creation (Hard Skills)
• Lead Generation Strategy (Hard Skills)
• Targeting Optimization (Hard Skills)
• Design Collaboration (Soft Skills)
• Campaign Scheduling (Hard Skills)
• KPI Tracking (Hard Skills)

Job Summary:

• Thinks and acts strategically about circulation and recommends strategies to drive new customer acquisition and increase productivity from a robust customer file.
• Develop, test and measure campaign strategies and tactics to drive desired customer behaviors and results.
• Analyze to determine the effectiveness of strategies and reasons for performance variances and adjust accordingly.
• Regular delivery of reporting and analysis on circulation data, performance and effectiveness of catalogs and direct mail campaigns.
• Constantly looks for improvements and shares best practices in tools, data sources, and analytic techniques to improve various aspects of marketing analytical and business needs. 
• Possess a working understanding of predictive modeling such as application, evaluation and improvement.
• Develops short and long-range circulation plans in line with strategy, goals and project schedule.
• Develops, monitors and manages budgets in line with the achievement of goals.
• Builds and maintains relationships and negotiates with list brokerage firms and list managers and related data service providers.
• Hires and retains skilled and motivated top talent through effective leadership approaches to selection, onboarding, performance management, development and coaching. 
• Recommends promotion and transfers.
• Partners with CRM, E-Commerce, Brand Marketing, Merchandising and Creative groups to ensure cohesive execution of demand plan and marketing strategy.
• Proactively manages team and individual performance against goals

Skills on Resume: 

• Strategic Circulation Planning (Hard Skills)
• Campaign Development and Testing (Hard Skills)
• Performance Analysis (Hard Skills)
• Reporting and Data Analysis (Hard Skills)
• Process Improvement (Soft Skills)
• Predictive Modeling (Hard Skills)
• Budget Management (Hard Skills)
• Cross-Department Collaboration (Soft Skills)

Job Summary:

• Own and deliver annual revenue and profit targets by brand/business segment
• Develop and execute go-to-market strategy for the direct brand.com and marketplace channels, inclusive of spend planning, marketing tactic execution (all media types), and agency management
• Determine product strategy and assortment curation
• Determine price strategy, inclusive of promotional activity
• Define the brand/consumer experience and leverage the insights team to measure, report KPI’s, identify gaps, and implement improvements
• Forecast revenue and inventory required to achieve the sales plan
• Report on business analytics such as business performance, campaign performance, eCommerce KPI assessment
• Translate digital insights into actionable plans for improvement tied to revenue growth
• Develop experimentation plans to test/scale marketing initiatives
• Own the social media strategy and execution for the brand
• Oversee/execute community management across active social platforms

Skills on Resume: 

• Revenue Target Management (Hard Skills)
• Go-to-Market Strategy (Hard Skills)
• Product Assortment Curation (Hard Skills)
• Pricing Strategy (Hard Skills)
• Brand Experience Definition (Soft Skills)
• Revenue Forecasting (Hard Skills)
• Business Analytics Reporting (Hard Skills)
• Social Media Execution (Hard Skills)

Job Summary:

• Lead, manage and hold Accountability for the Direct Marketing team
• Motivate, assist, guide, train & coach the Direct Marketing team to achieve goals
• Create and develop Direct Marketing scripts and guidelines to generate sales
• Create and develop strong long-term relationships with CEOs, GMs, COOs, Directors of HR, CFOs for LATAM or Regional HQs of large and mid-size multinationals
• Track the Direct Marketing team’s direct impact on Sales Revenue & Gross Margin ($) goals
• Develop solutions to add value to clients through staffing & recruiting
• Build and maintain the Direct Marketing team
• Work hand-in-hand with the recruiting team and Account Managers to guarantee quality of service, and deliverables and exceed client’s expectations
• Generate new business and meet sales goals
• Review & revise Lead Generation and marketing process to keep relevant, up-to-date and efficient
• Report all KPIs to top management on Weekly, Monthly, Quarterly and Annual meetings

Skills on Resume: 

• Team Leadership (Soft Skills)
• Team Motivation (Soft Skills)
• Direct Marketing Script Creation (Hard Skills)
• Executive Relationship Building (Soft Skills)
• Sales Tracking (Hard Skills)
• Client Solutions Development (Soft Skills)
• Team Building (Soft Skills)
• Business Development (Hard Skills)

Job Summary:

• Lead a team of 5 to project manage flawless execution of over 250 mailing campaigns totaling over 200 million in circulated catalogs and direct mail pieces annually. 
• Collaborate with the database modeling team to audit and execute customer modeling scores and prospecting strategies which optimize marketing program performance
• Identify and test new customer retention segmentation opportunities to improve performance and/or reduce expenses, with a drive to rapid growth in New Customer Retention
• Evaluate test results, report findings and determine solutions to improve performance
• Liaise with FullBeauty Brands’ private label credit company, Alliance Data, to integrate pre-approval segmentation and messaging in marketing campaigns
• Assist in the preparation of business plans and periodic business reviews including summarizing and writing the executive summary to present findings to the leadership team
• Collaborate with multiple departments to ensure that customer retention programs are complementary and maximize opportunity across all channels
• Collaborate with multiple departments to ensure that customer retention programs are complementary and maximize opportunity across all channels
• Liaise with peers in marketing, finance, merchandise, brand, and database modeling teams
• Create an outbound email copy for each title.
• Prep and send email campaigns (lists and campaign staff provided).
• Plan recurring / renewal marketing plans for key event series.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Database Collaboration (Soft Skills)
• Customer Retention Segmentation (Hard Skills)
• Test Evaluation (Hard Skills)
• Credit Company Liaison (Soft Skills)
• Business Planning (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Email Campaign Management (Hard Skills)

Job Summary:

• Manages planning and execution for direct marketing lead gen programs. 
• Demonstrating solid direct marketing skills to plan, develop and execute campaigns. 
• Analytics, research and research design, campaign design, campaign execution and management of direct marketing campaigns through traditional and new media. 
• Drive list selection/segmentation, list creation, develop test plans, and assess key metrics and results. 
• Manage creative development, and demonstrate the ability to drive marketing efforts forward working cross-functionally with internal teams and vendors.
• Oversees, executes, and analyzes all mail circulation-related activity. 
• Design, analysis and execution of direct marketing plans to meet traffic, demand, profit and customer acquisition goals. 
• Partners with analytics, marketing and merchant partners to achieve desired goals and is the primary lead for related external vendor relationships including contract and budget management.
• Work closely with internal and external stakeholders to maintain data integrity
• Assist with the translation of business problems into technical outcomes.
• Share learnings and insights with the wider team and identify opportunities for continual improvements and efficiency gains across direct marketing.
• Build excellent relationships with internal teams to deliver the objectives of the Offline Marketing team, including Brand, Audience Marketing and Proposition teams to brief on upcoming campaigns.

Skills on Resume: 

• Program Management (Hard Skills)
• Campaign Execution (Hard Skills)
• Analytics and Research (Hard Skills)
• List Segmentation (Hard Skills)
• Creative Development (Soft Skills)
• Mail Circulation Management (Hard Skills)
• Vendor Relationship Management (Soft Skills)
• Data Integrity (Hard Skills)

Job Summary:

• Devise and deliver offline marketing campaigns, aligned with the marketing strategy.
• Manage and deliver offline marketing campaigns across Direct Mail in line with planned budgets and targets, ensuring campaign deadlines are met.
• Build test plans and optimize campaign contact cycle to deliver efficiencies.
• Brief creative teams including 3rd parties on requirements including overseeing copy and artwork development through approvals to final print and production ensuring they are differentiated and engaging and make best use of performance tactics.
• Identify the best ways to align with local, community and pr plans to maximise efficiencies and amplify activity
• Manage the relationship with print partners
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Create the relevant reports required, working closely with the analyst team where needed to ensure all opportunities are identified and greater insight obtained
• Optimise campaigns to reduce CPA, increase response rates and achieve department KPI's including gross orders, net customer additions and revenue.
• Identify ways to optimize the delivery of campaigns through data understanding and potential automation.
• Ensure all campaigns are effectively tracked into a customer database
• Be a data and customer database champion with the channel team knowing how to extract the relevant information required for mailings.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Budget Management (Hard Skills)
• Test Plan Development (Hard Skills)
• Creative Briefing (Soft Skills)
• PR and Community Alignment (Soft Skills)
• Print Partner Management (Soft Skills)
• Campaign Reporting (Hard Skills)
• Data Optimization (Hard Skills)

Job Summary:

• Operate a direct response marketing philosophy, closely measuring the cost of acquiring new members from each marketing campaign, as well as the ultimate lifetime value.
• Working with an established network of magazines, online retailers and other partners that distribute the company’s inserts, as well as agencies that send out direct mail campaigns.
• Managing these relationships, negotiating with media owners, coordinating A/B tests of different creatives and offers, as well as scheduling print production and delivery.
• Manage all direct marketing activities for the company.
• Lead digital marketing campaigns including email and social media.
• Collaborate with vendors to executive plans.
• Strategize with the marketing team to ensure sponsor and partner benefits.
• Stay up to date with the latest trends, best practices and competitive activity.
• Research potential titles to determine competition and likely interest.
• Draft event agenda then invite potential speakers/panelists.
• Create a website and copy for each title.

Skills on Resume: 

• Direct Response Marketing (Hard Skills)
• Media Relationship Management (Soft Skills)
• Campaign Coordination (Soft Skills)
• Direct Marketing Management (Hard Skills)
• Digital Marketing (Hard Skills)
• Vendor Collaboration (Soft Skills)
• Competitive Research (Hard Skills)
• Content Creation (Hard Skills)