Job Summary:

• Provide thoughtful insight to executives relating to customer and campaign performance.
• Audit data, trends and processes as they relate to marketing campaigns and industry news.
• Communicate complex topics for executive management clearly and concisely.
• Improve reporting procedures and accuracy through automation and query optimization.
• Support marketing planning and production processes.
• Owns processes and dataflows that support Direct Marketing efforts, including data processing, enhancement, cleansing and delivery to third-party providers.
• Works closely with the data science team to further develop and enhance selection methodologies and models, ensuring that we are always working to maximize the return on investment of direct marketing initiatives.
• Work in collaboration with the marketing team to define experiments and tests, that help us to understand performance and size opportunities, and then analyze these tests and feedback results and recommendations to the business.
• Develop a suite of reporting and regular insights that keep the business updated on current performance, and ensure regular feedback is provided to business teams who need to take actions from the insights.
• Work with the analytics team to define, build, implement, and provide insight on different customer groups, allowing Lands’ End to effectively target and treat customers according to preferences, wants and needs.
• Identify opportunities for standardization & automation of existing solutions and processes to enable Lands’ End to realize the maximum potential of teams.

Skills on Resume: 

• Data Analysis (Hard Skills)
• Automation (Hard Skills)
• Communication (Soft Skills)
• Collaboration (Soft Skills)
• Process Management (Hard Skills)
• Data Processing (Hard Skills)
• Segmentation (Hard Skills)
• Process Improvement (Hard Skills)

Job Summary:

• Analyze and interpret customer engagement response metrics for email, SMS, and direct mail.
• Create test and control groups to construct new tactical initiatives and customer insights.
• Work with data scientists to develop and implement models across marketing channels.
• Work with internal and external resources to coordinate email, SMS, and direct mail production and execution.
• Coordinate with Email Service Provider to monitor and optimize email deliverability.
• Execute direct mail circulation segmentation/selection/processing in coordination with predictive analytics, mail processing, and print partners.
• Maintain and report email, SMS, and direct mail program expense allocations and histories.
• Analyze large data sets for ad hoc analyses.
• Manage marketing programs

Skills on Resume: 

• Data Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Collaboration with Data Scientists (Soft Skills)
• Project Management (Soft Skills)
• Email Optimization (Hard Skills)
• Direct Mail Campaigns (Hard Skills)
• Budget Management (Hard Skills)
• Data Processing (Hard Skills)

Job Summary:

• Support the implementation of a Managed Services strategy in the Country
• Create and execute Managed Services projects delivery under the management of the market lead with a focus on financial performance and impact
• Implement digital marketing solutions including data-driven digital campaigns, marketing automation, and card lifecycle management initiatives designed to address a wide range of business needs and customer challenges as acquisition, launch, activation, usage, cross and up-selling, retention and loyalty.
• Support local Mastercard Marketing team to leverage and monetize Sponsorship Assets
• Achieve operational project execution within agreed project milestones and budget
• Work with external marketing-related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of business.
• Manage creative development, media planning and execution guaranteeing high standards of quality and coherence versus client needs.
• Apply best practices across countries
• Influence colleagues and clients on the added value of Managed Services projects to support the sales of digital marketing projects.

Skills on Resume: 

• Strategy Implementation (Hard Skills)
• Project Delivery (Hard Skills)
• Digital Campaigns (Hard Skills)
• Sponsorship Monetization (Hard Skills)
• Budget Management (Hard Skills)
• Partner Management (Soft Skills)
• Creative Development (Hard Skills)
• Client Influence (Soft Skills)

Job Summary:

• Manage day-to-day execution of acquisition and portfolio direct mail programs across the two US consumer brands, which includes data flows between external vendors, weekly performance reporting (marketing pitch), 
• Building schedules and campaigns, internal cost tracking, and maintaining accurate, and up-to-date campaign tracking.
• Implement creative/targeting testing strategies for future campaigns. 
• Responsible for monitoring and reporting test performance to key stakeholders.
• Track and optimize campaign performance to recommend growth strategies, and proactively identify data trends to help guide decision making
• Work with external suppliers, including data/print vendors
• Collaborate cross-functionally with multiple departments (including BI/DS, and marketing analytics) to build, develop and maintain reporting
• Continually looking for new ways to improve CX to improve overall conversion
• Work closely with internal teams to execute projects that contribute to the overall success of the Direct mail channel

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Data Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Creative Testing (Hard Skills)
• Campaign Optimization (Hard Skills)
• Vendor Collaboration (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Experience Improvement (Soft Skills)