Job Summary:

• Builds strategic vision for the Direct Mail channel to drive customer response and provide a personalized customer experience through ownership of the Direct Mail channel.
• Responsible for positive customer growth and response through targeted and personalized direct mail campaigns
• Create a roadmap in partnership with related business units to get from current state to a personalized communication approach for direct mail that falls within brand parameters and aligns with other marketing channels
• Create a learning agenda to continually drive customer engagement and response
• Evaluate campaign performance to create a playbook that outlines key drivers of direct mail performance overall
• Apply customer analytics and extensive knowledge of customer journeys, lifecycle campaigns, triggered campaigns, awareness initiatives and aligning Direct Mail strategy to drive customer behavior
• Manage relationships with various stakeholders to gain consensus and drive deliverables, even in the face of ambiguity
• Apply experience and customer analytics to choose the right products, categories, and layout, using customer data insights, to drive the optimal customer experience
• Provide strategic direction to partners by writing creative briefs and providing thoughtful creative direction
• Utilize strong analytical skills and experience using data to translate results into recommendations
• Prioritize and manage multiple projects simultaneously with superior attention to detail, and the ability to identify the biggest opportunities based on experience and past performance products, categories, promotions, etc

Skills on Resume: 

• Strategic Visioning (Soft Skills)
• Customer Data Analytics (Hard Skills)
• Campaign Performance Evaluation (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Creative Direction (Soft Skills)
• Customer Journey Mapping (Hard Skills)
• Project Management (Hard Skills)
• Stakeholder Management (Soft Skills)

Job Summary:

• Act as a thought leader with internal partners such as Creative Services and UI/UX to build and optimize templates to improve performance and increase efficiency
• Create alignment with integrated marketing campaigns and touchpoints across the channel
• Regularly monitor and proactively report on performance, drive decision-making to optimize campaigns, and prioritize analytics requirements to internal partners
• Ensure that all campaigns are optimized towards key performance metric, have a clear definition of success defined ahead of the campaign launch, and collaborate on the measurement plan
• Brainstorm new ideas around the incorporation of targeted audience personalization and data science models
• Align channel goals with Objectives & Key Results (OKRs)
• Present strategy and updates in team, department and company meetings
• Partners with CRM, E-Commerce, Brand Marketing, Merchandising and Creative groups to ensure cohesive execution of demand plan and marketing strategy.
• Proactively manages team and individual performance against goals
• Process mail files using Accuzip software
• Understand and verify postal regulations will be met on printed materials
• Own the company's relationship with the Post Office

Skills on Resume: 

• Thought Leadership (Soft Skills)
• Integrated Marketing Alignment (Soft Skills)
• Performance Monitoring (Hard Skills)
• Campaign Optimization (Hard Skills)
• Audience Personalization (Hard Skills)
• OKR Alignment (Hard Skills)
• Presentation Skills (Soft Skills)
• Postal Regulations Knowledge (Hard Skills)

Job Summary:

• Supervise Mail Services staff and ensure that they are carrying out job responsibilities. 
• Communicate to all staff expectations professionally and courteously.
• Actively promote and champion a team atmosphere.
• Maintain a clean and orderly department.
• Ensure that staff is adhering to all company policies, goals, objectives and expectations.
• Ensure that staff is adhering to all safety policies and procedures.
• Ensure that staff is fully trained and is adhering to Standard Operating Procedures. 
• Conduct and document periodic audits.
• Conduct yearly performance reviews on all staff. 
• Meet with each staff member every quarter to ensure individualized goals and objectives are being met as documented.
• Review and edit Monarch data collection each day to ensure accuracy. 

Skills on Resume: 

• Staff Supervision (Soft Skills)
• Communication (Soft Skills)
• Team Building (Soft Skills)
• Organization (Soft Skills)
• Policy Adherence (Hard Skills)
• Safety Compliance (Hard Skills)
• Training (Hard Skills)
• Performance Review (Hard Skills)

Job Summary:

• Direct reports must be held accountable for logging in and out of jobs correctly.
• Review employee payroll hours daily to ensure accuracy. 
• Submit timely and accurate employee payroll hours and Time-Off Request Forms to Human Resources.
• Responsible for the quality being produced within the department and what is passed onto the next department. 
• Direct reports must be held accountable for not following clearly defined processes and procedures.
• Ensure defective product are not being passed along to the next department.
• Responsible for ensuring work is produced in an efficient manner striving for zero defects.
• Ensure 100% of reworks are identified and properly logged into the system.
• Proactively identify areas for improvement and offer corrective and preventative actions. 
• Work with staff, departments, fellow managers and senior management to implement.
• Assess work levels, and order temporary staff on a basis. 

Skills on Resume: 

• Job Accountability (Soft Skills)
• Payroll Accuracy (Hard Skills)
• Time Management (Hard Skills)
• Quality Control (Hard Skills)
• Process Adherence (Soft Skills)
• Defect Prevention (Hard Skills)
• Efficiency Improvement (Hard Skills)
• Staff Management (Soft Skills)

Job Summary:

• Ensure that each temporary worker has been signed in and that the requested numbers of temporary workers as well as specific workers requested are present.
• Minimize the use of temporary labor whenever possible.
• Keep overtime to a minimum.
• In accordance with the schedule, partner with fellow managers to ensure on-time delivery.
• Ensure that all operators are following the schedule based on the order of priority.
• Ensure that both FileMaker and Spire Storage Databases are updated.
• Prioritize schedule within the department and communicate any delays to appropriate staff.
• Communicate professionally to resolve issues and solve problems.
• Review estimates vs. actuals to evaluate performance against standards.
• Conduct a standards review with accounting and estimating on all Mail Services equipment.
• Maintain appropriate supply levels.

Skills on Resume: 

• Workforce Management (Soft Skills)
• Labor Cost Control (Hard Skills)
• Overtime Management (Hard Skills)
• Schedule Coordination (Soft Skills)
• Database Management (Hard Skills)
• Communication & Problem Solving (Soft Skills)
• Performance Evaluation (Hard Skills)
• Supply Management (Hard Skills)

Job Summary:

• Approve QA pulls from the operator.
• Ensure that postage is entered into Monarch daily.
• Ensure the finalized PostalOne paperwork is uploaded daily.
• Maintain an accurate stamp inventory.
• Quote and schedule freight pickups on as basis. 
• Ensure that all drop shipment paperwork is accurate and submitted properly.
• Review and approve invoices for Accounting.
• Review that equipment is being properly maintained.
• Ensure that employees are properly trained and cross-trained assuring as much redundancy
• Manipulate data using Microsoft Excel
• Oversee production of mailing jobs within the mailing department
• Prepare variable data files for production
• Maintain contact lists

Skills on Resume: 

• QA Oversight (Hard Skills)
• Postage Management (Hard Skills)
• Postal Documentation (Hard Skills)
• Inventory Control (Hard Skills)
• Freight Coordination (Hard Skills)
• Invoice Review (Hard Skills)
• Equipment Maintenance (Hard Skills)
• Staff Training & Redundancy (Soft Skills)

Job Summary:

• Led a team of 5 to project manage flawless execution of over 250 mailing campaigns totaling over 200 million in circulated catalogs and direct mail pieces annually. 
• Collaborate with the database modeling team to audit and execute customer modeling scores and prospecting strategies which optimize marketing program performance
• Identify and test new customer retention segmentation opportunities to improve performance and/or reduce expenses, with a drive to rapid growth in New Customer Retention
• Evaluate test results, report findings and determine solutions to improve performance
• Liaise with FullBeauty Brands’ private label credit company, Alliance Data, to integrate pre-approval segmentation and messaging in marketing campaigns
• Assist in the preparation of business plans and periodic business reviews including summarizing and writing the executive summary to present findings to the leadership team
• Collaborate with multiple departments to ensure that customer retention programs are complementary and maximize opportunity across all channels
• Liaise with peers in marketing, finance, merchandise, brand, and database modeling teams
• Develop campaign documentation, communicate creative strategy, monitor creative development process through internal and external reviews, and assemble mailing lists according to scheduled deadlines.
• Secure approvals of all proofs and data reports at all stages of creative and list development.
• Review and submit all invoices associated with the project and provide actualized cost commentary to stakeholders.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Database Collaboration (Hard Skills)
• Customer Segmentation (Hard Skills)
• Test Evaluation (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Business Planning (Hard Skills)
• Campaign Documentation (Hard Skills)
• Budget Management (Hard Skills)

Job Summary:

• Own the full company email strategy and build a function that meets revenue and customer value goals.
• Coming up with innovative campaigns and optimizing for results.
• Know how to connect the dots on the full picture of the consumer.
• Build something foundational in a fast-growing startup.
• Oversee the supporter acquisition program
• Taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse program mix
• Ensuring they are in the market on time, on budget and on brand. 
• Develop an annual plan of acquisition activity
• Monitoring and analyzing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement
• Making recommendations for future activity to effectively maximize income and ROI. 
• Prepare and manage the direct marketing acquisition income and expenditure budgets, produce financial reports, monitor income, prepare forecasts
• Accounting for variations in income and expenditure.

Skills on Resume: 

• Email Marketing Strategy (Hard Skills)
• Campaign Optimization (Hard Skills)
• Consumer Understanding (Soft Skills)
• Program Management (Hard Skills)
• Donor Acquisition (Hard Skills)
• Budget Management (Hard Skills)
• Data Analysis (Hard Skills)
• Strategic Planning (Hard Skills)

Job Summary:

• Plan, produce and automate DM campaigns to ensure that prospects 
• Nurtured throughout the funnel driving conversion, cross-sell, and ultimately LTV.
• Manage DM budget and optimize audience and production costs toward ROI.
• Build the DM strategy from end-to-end including segmentation, sequencing, and optimization.
• Establish the first-ever automated DM marketing program.
• Identify high-value prospects and develop innovative ways to get attention.
• Develop compelling messaging that gets prospective customers to engage with us.
• Work with creatives to develop assets that bring the brand personality to life and drive customers through the funnel.
• QA all deliverables to ensure tests are accurate prior to deployment
• Analyze and improve key metrics like response rate, conversion rate, and cost per response.

Skills on Resume: 

• Campaign Automation (Hard Skills)
• Budget Optimization (Hard Skills)
• DM Strategy Development (Hard Skills)
• Lead Segmentation (Hard Skills)
• Messaging Creation (Soft Skills)
• Creative Collaboration (Soft Skills)
• Quality Assurance (Hard Skills)
• Metrics Analysis (Hard Skills)

Job Summary:

• Understand the data requirements to achieve success.
• Work with Product Marketing, Channel Marketing, Partnerships
• Activate customers at every part of the journey.
• Get to understand what makes entrepreneurs tick,
• Support business goals, and how we can make life easier.
• Use that insight to drive great creativity and strategy.
• Support strategic programs like launches and partnerships by being the conduit between Next and the customer.
• Monitor all Laurel Road creative assets to provide consistency in cross-channel messaging
• Spearheaded channel-level reporting, maintaining dashboards and authoring insights to executive leadership.
• Collaborate with the partnerships team to support strategy and reporting.
• Adheres to compliance procedures and internal/operational risk controls by any applicable regulatory standards, requirements, and policies.

Skills on Resume: 

• Data Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Journey Activation (Hard Skills)
• Consumer Insight (Soft Skills)
• Creative Strategy (Soft Skills)
• Program Support (Soft Skills)
• Brand Consistency (Hard Skills)
• Compliance Management (Hard Skills)