DIRECT MAIL MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Mai 27, 2025 - The Direct Mail Manager manages diverse campaigns spanning prospecting, nurturing, and upsell/cross-sell with proven impact on sales and lifetime value through strategic execution. Expert in segmentation, targeting, and optimization, leveraging automated direct mail systems and large-scale campaign management. Proficient in analyzing customer behaviors and collaborating across marketing to establish foundational direct mail strategies for high-growth environments.
Essential Hard and Soft Skills for a Standout Direct Mail Manager Resume
- Direct Mail Campaign Management
- Data Segmentation
- Budget Management
- Vendor Negotiation
- Print Production Knowledge
- Mailing Regulations Compliance
- Analytics and Reporting
- CRM Software Proficiency
- A/B Testing
- Project Management
- Communication
- Attention to Detail
- Problem-Solving
- Leadership
- Time Management
- Team Collaboration
- Creativity
- Adaptability
- Decision-Making
- Customer-Centric Mindset


Summary of Direct Mail Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 5 years of Experience
- A passion for marketing to customers on a 1-to-1 level at scale
- Experience in developing and executing retention strategy
- Experience working with large customer files, data warehouses and customer data platforms to drive segmentation. SQL knowledge is a plus.
- Experience using sophisticated email service providers
- Extremely strong written and verbal communication skills
- Ability to analyze and interpret data to make sound recommendations
- Works well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
- Ability to make decisions and resolve problems while working under pressure
- Ability to manage and foster change
- Experience in all forms of production including catalog, direct mail, paper, fulfillment, mailing, etc.
- Proven ability to work in a cross-functional organization.
2. BS in Business Administration with 4 years of Experience
- In-depth knowledge of USPS Mail piece design.
- Ability to verify and upload mail.dat to PostalOne as necessary.
- Ability to troubleshoot and resolve mail. dat-related issues.
- Ability to estimate Postage requests.
- Ability to work with logistics partners to ensure proper in-home dates, rates and quotes.
- Ability to monitor and resolve any USPS Scorecard issues.
- Ability to keep on top of industry advancements, and implement as needed.
- Ability to educate and train Clients, Sales teams, Estimating, Account Management and Production on Mail Service.
- Knowledge/keep up to date on USPS changes, advancements, promotions and incentives, USPS requirements and practices.
- Strong knowledge of and/or ability to operate Pitney Bowes, Bell and Howell and other mailing equipment such as Mailstream Direct and Flowmaster.
- Attention to detail and strong organizational skills.
- Strong written and oral communication skills.
3. BA in Communications with 5 years of Experience
- Experience working with a robust segmentation model and key performance marketing metrics (ROAS, AOV, LTV)
- Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
- Strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Expertise in direct marketing (especially direct mail) with knowledge of production processes, key performance metrics and measurement/attribution methodologies
- Strong attention to detail balanced with the ability to think strategically
- Highly developed capacity for teamwork and a strong focus on the customer
- Exceptional leadership, communication and organizational skills
- Can work independently and develop recommendations autonomously
- Ability to manage all phases of multiple projects from beginning to end with sufficient autonomy
- Shows judgment and initiative and accomplishes job duties in a fast-paced environment
- Excellent communication skills, including presentations
- Able to articulate a point of view clearly and effectively.
4. BS in Advertising with 6 years of Experience
- Experience owning a variety of campaigns from prospecting to nurturing and upsell/cross-sell
- Experienced with a range of testing methodologies and analysis
- Work well with creative teams; good marketing intuition when it comes to evaluating email copy and imagery
- Demonstrated impact on sales and LTV through campaign work
- Hands-on experience with large-scale DM campaign/budget
- Experience with automated DM systems like LOB.com or Poplar
- Adept at segmentation, targeting, and optimization work
- Good communicator with a point of view on how to collaborate across marketing
- Excited to establish the foundational direct mail strategy at a fast-growing company
- Proven strategy formulation and the ability to translate into actions and outcomes.
- Proficient in understanding customer buyer behaviors, and tendencies, as well as all areas of Marketing channels and messaging.