DIRECT MAIL MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 27, 2025 - The Direct Mail Manager manages diverse campaigns spanning prospecting, nurturing, and upsell/cross-sell with proven impact on sales and lifetime value through strategic execution. Expert in segmentation, targeting, and optimization, leveraging automated direct mail systems and large-scale campaign management. Proficient in analyzing customer behaviors and collaborating across marketing to establish foundational direct mail strategies for high-growth environments.

Essential Hard and Soft Skills for a Standout Direct Mail Manager Resume
  • Direct Mail Campaign Management
  • Data Segmentation
  • Budget Management
  • Vendor Negotiation
  • Print Production Knowledge
  • Mailing Regulations Compliance
  • Analytics and Reporting
  • CRM Software Proficiency
  • A/B Testing
  • Project Management
  • Communication
  • Attention to Detail
  • Problem-Solving
  • Leadership
  • Time Management
  • Team Collaboration
  • Creativity
  • Adaptability
  • Decision-Making
  • Customer-Centric Mindset

Summary of Direct Mail Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • A passion for marketing to customers on a 1-to-1 level at scale
  • Experience in developing and executing retention strategy
  • Experience working with large customer files, data warehouses and customer data platforms to drive segmentation. SQL knowledge is a plus.
  • Experience using sophisticated email service providers
  • Extremely strong written and verbal communication skills
  • Ability to analyze and interpret data to make sound recommendations
  • Works well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
  • Ability to make decisions and resolve problems while working under pressure
  • Ability to manage and foster change
  • Experience in all forms of production including catalog, direct mail, paper, fulfillment, mailing, etc.
  • Proven ability to work in a cross-functional organization.

2. BS in Business Administration with 4 years of Experience

  • In-depth knowledge of USPS Mail piece design.
  • Ability to verify and upload mail.dat to PostalOne as necessary.
  • Ability to troubleshoot and resolve mail. dat-related issues.
  • Ability to estimate Postage requests.
  • Ability to work with logistics partners to ensure proper in-home dates, rates and quotes.
  • Ability to monitor and resolve any USPS Scorecard issues.
  • Ability to keep on top of industry advancements, and implement as needed.
  • Ability to educate and train Clients, Sales teams, Estimating, Account Management and Production on Mail Service.
  • Knowledge/keep up to date on USPS changes, advancements, promotions and incentives, USPS requirements and practices.
  • Strong knowledge of and/or ability to operate Pitney Bowes, Bell and Howell and other mailing equipment such as Mailstream Direct and Flowmaster.
  • Attention to detail and strong organizational skills.
  • Strong written and oral communication skills.

3. BA in Communications with 5 years of Experience

  • Experience working with a robust segmentation model and key performance marketing metrics (ROAS, AOV, LTV)
  • Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
  • Strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
  • Expertise in direct marketing (especially direct mail) with knowledge of production processes, key performance metrics and measurement/attribution methodologies
  • Strong attention to detail balanced with the ability to think strategically
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Exceptional leadership, communication and organizational skills
  • Can work independently and develop recommendations autonomously
  • Ability to manage all phases of multiple projects from beginning to end with sufficient autonomy
  • Shows judgment and initiative and accomplishes job duties in a fast-paced environment
  • Excellent communication skills, including presentations
  • Able to articulate a point of view clearly and effectively.

4. BS in Advertising with 6 years of Experience

  • Experience owning a variety of campaigns from prospecting to nurturing and upsell/cross-sell
  • Experienced with a range of testing methodologies and analysis
  • Work well with creative teams; good marketing intuition when it comes to evaluating email copy and imagery
  • Demonstrated impact on sales and LTV through campaign work
  • Hands-on experience with large-scale DM campaign/budget
  • Experience with automated DM systems like LOB.com or Poplar
  • Adept at segmentation, targeting, and optimization work
  • Good communicator with a point of view on how to collaborate across marketing
  • Excited to establish the foundational direct mail strategy at a fast-growing company
  • Proven strategy formulation and the ability to translate into actions and outcomes.
  • Proficient in understanding customer buyer behaviors, and tendencies, as well as all areas of Marketing channels and messaging.