Job Summary:

• Reporting to the portfolio marketing manager, responsibilities and job functions include but are not limited to the following:
• Execute and provide support in delivering the marketing communications activities for the assigned portfolio
• Work closely with cross-functional teams to manage day-to-day activities and when it comes to the execution of activities
• Provide administrative support to the manager to ensure projects are planned and executed on time
• Create relevant and timely communication to inform the field/team of upcoming campaigns, events, programs/offers to ensure the team has the required materials
• Develop and write effective project briefs.
• Support in coordination and execution of digital activities (in-app, web, social, etc.)
• Work with Marketing Communications, Product and Sales to creative strategic plans for overall email marketing programs for all outbound and nurture campaigns, aligning to integrated campaigns supporting customers.

Skills on Resume: 

• Project Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Communication Skills (Soft Skills)
• Creative Brief Development (Hard Skills)
• Digital Marketing Knowledge (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• Administrative Support (Hard Skills)
• Attention to Detail (Soft Skills)

Job Summary:

• Collaborate with the marketing automation team to create processes for governance, email segmentation, email timing, frequency, optimization and personalization
• Manage ongoing optimization of lifecycle-based drip campaigns, and nurture campaigns for lead generation.
• Gather and post content for social media
• Monitoring, tracking, and reporting campaigns and activities
• Ensure appropriate and timely communication is delivered to stakeholders and act as an ambassador for direct marketing activities.
• Facilitate relationships with internal/external partners in efforts to support day-to-day operations of marketing or advertising campaigns and expenses.
• Support overall direct marketing channel planning and execution processes as needed including reviewing creative pieces, placing purchase orders and tracking ad/list usage or placement.
• Track marketing costs, approve invoices and reconcile spending for budgeting purposes.

Skills on Resume: 

• Marketing Automation (Hard Skills)
• Campaign Optimization (Hard Skills)
• Social Media Management (Hard Skills)
• Data Analytics and Reporting (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Relationship Management (Soft Skills)
• Direct Marketing Execution (Hard Skills)
• Budgeting and Financial Tracking (Hard Skills)

Job Summary:

• Liaise with key internal stakeholders and external suppliers (print, data and creative agencies) to facilitate the delivery of the plan and business targets through direct communication channels, to ensure it is delivered on time, to quality and regulatory standards and to budget.
• Ensure there is robust and actionable tracking in place to understand direct marketing performance. 
• Drive the creation of detailed analysis in conjunction with the Marketing Activity Analyst to deliver KPI reporting. 
• Adopt a test-and-learn approach to drive performance and continuous improvement.
• Keep abreast of developments and opportunities in the field of direct marketing
• Make recommendations on testing opportunities such as data, creativity and media in order to drive performance and continuous improvement.
• Drive the collection of renewal data across the business to use in direct marketing campaigns via various channels and activities
• Report on the value of renewal data to obtain buy-in to drive this initiative further.
• Develop successful relationships with colleagues across the business to ensure that agreement to the plan is obtained. 

Skills on Resume: 

• Stakeholder Management (Soft Skills)
• Performance Tracking (Hard Skills)
• Data Analysis (Hard Skills)
• Continuous Improvement (Soft Skills)
• Market Research (Hard Skills)
• Testing and Optimization (Hard Skills)
• Data Collection and Management (Hard Skills)
• Relationship Building (Soft Skills)