Job Summary:

• Design and implement high-impact direct marketing campaigns based on a solid market and product understanding to achieve signing KPIs
• Communicate with external customers to collect gas demand and identify business opportunities, as well as with internal stakeholders to understand objectives and demands
• Work closely with local sales team to drive quality of lead generation, optimize conversion and improve workflows and processes.
• Develop and optimize new data sources, online platforms and other digital tools to improve lead generation efficiency
• Marketing Activity Support and Database Maintenance
• Execute leads qualification and results optimization of digital promotion, such as EDM, SEM, E-commerce and SCRM etc.
• Work with Segment Marketing on both online and offline marketing activities execution, after event follow-up and results tracking.
• Support market research of new entrances and products on the customer level by effective telemarketing if any.
• Regularly update prospect's information in CRM and manage the business cycle with the local sales team.
• Buildup and maintain a local competitive account database to support lead campaigns and market intelligence.
• Practicing sales pitch daily to perfection

Skills on Resume: 

• Direct Marketing (Hard Skills)
• CRM Management (Hard Skills)
• Lead Generation (Hard Skills)
• Market Research (Hard Skills)
• Sales Collaboration (Soft Skills)
• Digital Marketing Tools (Hard Skills)
• Event Follow-up (Soft Skills)
• Sales Pitching (Soft Skills)

Job Summary:

• Responsible for the coordination and execution of digital supplier projects, including onsite and offsite marketing tactics in a B2B environment
• Build best-in-class relationships with pet owners through communication
• Lead and continuously optimize existing lifecycle management (LCM) flows and implement missing LCM flows
• Create and implement strong content to help personalize health recommendations and communication at scale
• Create a Consumer Lifetime Value (CLTV) view on activations
• Generate insight from data, by analyzing the results of activations/activities
• Implement and improve new digital solutions/features such as digital vouchers
• Collaborate across pillars and functions ensuring maximum upside and ROI
• Run Test&Learns on set-up and content for optimization
• Best practice sharing towards global, regional and other markets

Skills on Resume: 

• Project Coordination (Hard Skills)
• Relationship Building (Soft Skills)
• Lifecycle Management Optimization (Hard Skills)
• Content Creation (Hard Skills)
• Consumer Lifetime Value Analysis (Hard Skills)
• Data Analysis (Hard Skills)
• Digital Solution Implementation (Hard Skills)
• Collaboration (Soft Skills)

Job Summary:

• Create marketing programs across all marketing channels, with a focus on online channels, based on analytical insights.
• Coordinates the scheduling of multiple projects simultaneously including marketing and media agencies.
• Work with the Director to create offer and communication matrix and variable layouts
• Responsible for planning and executing all direct marketing to internal databases (casino and resort) using mail, email, and EBS.
• Work with print house, and provide approval and revisions for all Direct Mail printed and digital proofs. 
• Manage all designers, agencies and translators, on all direct marketing pieces including promotion designs, the main point of contact for Canada Post, printer, and e-mail service provider, for all daily, weekly and monthly e-blasts. 
• Create all text versions, submit artwork and request clean lists for deployment
• Create internal communications about direct marketing promotions and programs
• Provide project briefs, daily tasks and work back schedules
• Reporting on campaigns every month

Skills on Resume: 

• Marketing Program Creation (Hard Skills)
• Project Coordination (Soft Skills)
• Offer and Communication Matrix (Hard Skills)
• Direct Marketing Execution (Hard Skills)
• Proof Approval (Hard Skills)
• Vendor Management (Soft Skills)
• Content Creation (Hard Skills)
• Campaign Reporting (Hard Skills)

Job Summary:

• Manage relationships and interactions with current and potential customers
• Measure and report results to initiate learnings and next steps.
• Coordinate with suppliers and various other teams to deliver projects.
• Oversee quality control of all projects through editing, proofing and the review process.
• Follow a "Continuous Improvement" style to reduce process obstacles and streamline production
• Provide exceptional customer service to generate new leads.
• Effectively deliver product/service information to customers utilizing specialized marketing tactics to generate leads
• Record customer information to build customer acquisition
• Build sustainable relationships and trust with customers through open and interactive communication
• Keep up-to-date with client information and product/services 
• Staying up to date on client's products, services, and promotions

Skills on Resume: 

• Customer Relationship Management (Soft Skills)
• Performance Reporting (Hard Skills)
• Project Coordination (Soft Skills)
• Quality Control (Hard Skills)
• Process Improvement (Hard Skills)
• Customer Service (Soft Skills)
• Lead Generation (Hard Skills)
• Customer Acquisition Tracking (Hard Skills)

Job Summary:

• Develop a direct-to-consumer and affinity marketing roadmap influencing overall strategy, testing, third-party data acquisition, audience segmentation, creative and customer journey optimization.
• Work with team to build skills, and expand understanding of best practices in planning and scheduling DM campaigns.
• Align direct mail plans, campaigns and pieces with broader corporate and marketing strategic objectives. 
• Create systems that maintain the flexibility and elasticity needed to seize new market opportunities quickly.
• Drive channel strategies for continued program improvement throughout the customer relationship.
• Facilitate channel/campaign optimization from cost to communication, data analyses, and develop, test, and measure campaign strategies that will drive desired customer behavior and results.
• Design and implement ways to integrate with complex, multi-wave, multi-channel, triggered communications using proprietary segmentation techniques, modeling and scoring.
• Drive key brand, communication, and digital marketing tactics aligned with the current marketing strategy for affinity partnerships. 
• Use people and communication skills to develop sales leads
• Handle incoming customer service inquiries to address all customer concerns
• Act as the brand liaison between clients, current customers, and future customers

Skills on Resume:  

• Direct-to-Consumer Marketing Strategy (Hard Skills)
• Campaign Planning (Soft Skills)
• Strategic Alignment (Hard Skills)
• Market Flexibility (Hard Skills)
• Channel Optimization (Hard Skills)
• Data Analysis (Hard Skills)
• Multi-channel Integration (Hard Skills)
• Brand and Digital Tactics (Hard Skills)