• Planning, preparing and delivering regular marketing newsletters to subscribed customers in Finland.
• Managing and optimizing automated marketing campaigns.
• Creating effective sales promotions to support the achievement of revenue growth and customer retention targets.
• Working with Graphic Designers to develop appropriate campaign banners and imagery.
• Developing a high level of subject-matter expertise regarding pet ownership and the products we sell.
• Ongoing monitoring of competition, market and industry best practices
• Developing marketing tactics from insights gained.
• Performing data-based product and campaign analysis and reporting on results.
• Planning and optimizing the campaigns of the brands VOGUE, GLAMOUR, GQ and AD for the acquisition of new subscribers in print (ads, inserts, postal mailings), telemarketing (support of an external agency) as well as affiliate marketing
• Responsible for the creation and maintenance of reports that show the success of measures.
• Implementation and support of B2B cooperations and partners, ensure additional new customer acquisition in the subscription area
• Overview of the budget for the subscription area and are in close contact with the team leader regarding budget use and optimization.

Skills: Email Marketing Campaigns, Automated Campaign Optimization, Sales Promotion Strategy, Creative Collaboration, Market Research and Insights, Data Analysis and Reporting, Subscription Acquisition Campaigns, Budget Management

• Plan and deliver regular email marketing activity and one-off campaigns to retain existing and recently converted Wellcome and Wellcome Collection audiences
• Continuously improve the user journey for target audiences, particularly in optimizing the frequency of email sign-up and use of dynamic content
• Support the Digital Marketing Lead to build and manage digital marketing campaigns
• Identify target audiences and grow Wellcome and Wellcome Collection's lists in line with best practices
• Create email newsletters using existing copy and stories generated by Wellcome and Wellcome Collection communications and marketing teams
• Analyse email campaign performance, generate reports and suggest improvements
• Brief the CRM Data Specialist on generating email lists, data tagging and creation of dashboards
• Contribute to the creation and development of a diverse and inclusive culture across the organization, collaborating across departments
• Undertake work per Wellcome policies and principles.
• Work closely with cross-functional teams including marketing, digital sales, content, compliance and legal to ensure consistency, accuracy, and alignment on all home loan marketing efforts.
• Assist with special marketing projects
• Travel to and attend PenFed-sponsored events requiring company representation or marketing materials.

Skills: Email Marketing Campaigns, User Journey Optimization, Digital Marketing Campaign Support, Audience Segmentation, Content Creation, Performance Analysis, CRM Collaboration, Cross-Department Collaboration

• Lead the planning, development, and execution of direct mail and email marketing campaigns.
• Implement marketing and demand generation campaigns needed to achieve volume and revenue objectives for Mortgages.
• Act as a liaison between the product teams, compliance, internal creative marketing services, and external partners to develop and execute campaigns.
• Direct the efforts of internal and external partners to ensure that requirements are met and that campaigns launch on schedule.
• Development of robust test-and-learn strategies to guide optimization of campaigns.
• Manage direct mail and email marketing budget within allowable targets.
• Successfully collaborate with and influence internal marketing partners and external vendors to execute strategies and campaigns.
• Adjust marketing campaigns to meet changes in market dynamics and competitive landscapes and maintain an understanding of the full marketing mix.
• Actively follow industry trends, assess opportunities, produce creative ideas, and recommend new marketing strategies and approaches.
• Support the Home Loans marketing team in delivering against a range of KPIs to drive awareness, consideration, and volume.
• Develop creative briefs and provide analysis on campaign effectiveness with internal departments and external partners. 
• Recommend improvements and enhancements to existing campaigns.

Skills: Campaign Planning and Execution, Demand Generation, Cross-functional Collaboration, Project Management, Test-and-Learn Strategy, Budget Management, Vendor Collaboration, Market Trend Analysis

• Responsible for CRM system & action management (tools: Salesforce, Sailthru, Treasure Data)
• Co-responsible for the strategic development of existing customer marketing and communication (journey building, campaign planning and offer creation)
• Independent implementation and support of all subscription newsletter campaigns
• Planning and coordination of digital advertising measures for the acquisition of new subscribers such as social media paid ads, display home ads, Google paid ads, newsletters
• Close cooperation with the performance marketing team
• Monitoring of relevant KPIs (CPC, CPO, CTR, OR)
• Support of the subscription store store.condenast.de
• Support in the creation of campaign plans and budget allocation
• Responsible for community management on the subscription advertising playouts
• Manage the Direct Marketing team to execute and manage broadcast and automated campaigns within Salesforce Marketing Cloud (SFMC), primarily through email and SMS
• Identify, develop and implement opportunities for new automation to improve sales based on consumer behaviors
• Work closely with other members of the Offline team and wider Brand & Channel Marketing team to ensure multi-channel campaigns are coordinated.

Skills: CRM System Management, Customer Journey Development, Newsletter Campaign Implementation, Digital Advertising Campaign Planning, Performance Marketing Collaboration, KPI Monitoring, Budget Management, Team Management and Coordination

• Develop strategies that put customer lifetime value at the center
• Create a communications cadence and contact strategy with Customer Success that optimizes communication with customers
• Ensure the data treatment and opt-in/out legislations are followed. 
• Ensure we treat data as an asset, collecting and protecting it at every opportunity
• Define, design and implement every automated/trigger journey for Certn with support from the wider marketing community
• Develop a referral program and clear upsell/cross-sell strategy
• Comfortable with CRM tech such as Hubspot, Salesforce
• Lead the churn understanding within the business and implement programs that mitigate
• Improve time to revenue through sales and customer success pipeline management
• Define, communicate and measure key metrics around lifecycle attrition, churn, dormancy
• Manage the budget on a monthly basis and work with the wider channel owners to optimize between channels.

Skills: Customer Lifetime Value Strategy, Customer Communication Strategy, Data Protection Compliance, Automated Journey Design, Referral & Upsell Strategy, CRM Systems Proficiency, Churn Mitigation, Pipeline Management

• Proven experience in an email marketing-related role, such as a loyalty specialist or CRM specialist
• A background using broadcast channels including email, Facebook ads, and SMS
• Experience in testing and optimization
• Hands-on experience using Salesforce Marketing Cloud, or a similar platform, ideally for a large retailer with both digital and bricks-and-mortar stores
• Ability to analyze campaign data to monitor results and key performance metrics
• Excellent stakeholder, communication skills, and negotiation skills
• Extensive knowledge of Google Analytics, its functions, and capabilities.
• Excellent oral and written communication skills
• Ability to work under pressure, manage frequent overlapping demands and high attention to detail.
• Experience managing and developing a team of direct reports

Qualifications: BA in Marketing with 6 years of Experience

• Experience working with donor databases.
• Experience in nonprofit fundraising managing multiple projects effectively and efficiently.
• Experience collaborating with others in a complex, matrix-structured, multinational, dynamic organizational environment.
• Strong analytical skills and experience reviewing reports.
• Exceptional communication and relationship-building skills, including the ability to write and speak clearly and effectively, with excellent listening skills.
• Passion for and commitment to the Habitat for Humanity mission.
• Strong technology skills and experience that ideally includes an understanding of large-scale database management, nonprofit constituent relationship management systems, and web application development processes.
• Self-starter with an entrepreneurial and creative approach to problem-solving, and the ability to take advantage of emerging opportunities and trends.
• Excellent project management skills with the ability to handle multiple projects and tasks concurrently.
• Office and computer equipment skills (internet, Excel, email, electronic calendar, word processing, electronic forms, project management software, Microsoft Environment)
• Experience working in a federated organization with chapters or affiliates

Qualifications: BS in Business Administration with 5 years of Experience

• Capable of running ROI analysis to inform future marketing investments.
• Able to craft strategies and sell them to others.
• Ability to serve as a change agent to drive for superior results and efficiency
• Experience leading and managing creative agencies and writing compelling creative briefs
• Experience in negotiating with and managing various vendor partners, including ad agencies, printers, letter shops and list vendors.
• Ability to manage multiple, concurrent projects in a changing environment
• Ability to prioritize work accordingly
• Multi-channel marketing and direct response experience, including direct mail and digital
• Passion for data, metrics, insights, emerging technology and marketing trends
• Excellent communication skills and ability to work in a team

Qualifications: BA in Communications with 6 years of Experience

• Excellent time management, planning, troubleshooting, and communication skills
• Must be detail-oriented, able to prioritize and manage multiple projects
• Able to work well under pressure while meeting multiple deadlines
• Excellent writing and editing skills
• Proficiency in Microsoft Office
• Experience in or understanding of direct mail processes
• Familiarity working with databases
• Understanding of direct mail processes.
• Experience in monitoring and setting budgets in a direct marketing context.
• Experience in creating effective mass supporter journeys to improve engagement with supporters.
• Successful track record in managing a team.

Qualifications: BS in Advertising with 4 years of Experience

• Proven digital marketing and technical experience
• Demonstrated experience in leveraging social media to drive consumer/business engagement and sales.
• Solid understanding of contemporary SEO practices
• Understanding of digital marketing KPIs (CTR, ROAS, CR, etc.)
• Superior writing and editing skills, the ability to cut through the clutter
• Strong verbal communication skills
• Working knowledge of content management systems
• Demonstrated ability to work in a highly matrixed environment
• Outstanding skills in commercial strategy development and execution across channels and platforms
• Experienced in the management of integrated/multi-channel marketing and from creation to implementation with a particular focus on digital channels
• Excellent Project Management skills and demonstrated ability to function as a digital leader within a cross-functional organization.
• Solid understanding of the Hong Kong digital marketing landscape.

Qualifications: BA in Public Relations with 6 years of Experience