Published: August 16, 2024 - The Content Marketing Manager orchestrates the global content calendar, ensuring alignment with key launches and campaigns across all stages of the customer journey. Develops and executes comprehensive communication strategies that integrate paid, owned, and earned media to maximize engagement. Drives the creation of impactful content that highlights unique value propositions while managing agencies and contractors to deliver high-quality results.
Tips for Content Marketing Manager Skills and Responsibilities on a Resume
1. Content Marketing Manager, Blue Horizon Media, Austin, TX
Job Summary:
- Craft corporate, product, and customer narratives.
- Collaborate closely with marketing team members on content production.
- Write, edit, and proofread all external and internal content.
- Ensure brand consistency, tone, and voice across all content.
- Embody storytelling in all written content.
- Research various topics and create impactful content and thought leadership pieces.
- Understand marketing funnel, audiences, and personas for tailored content creation.
- Develop content aiming for high engagement and conversion.
- Leverage metrics and testing to optimize content performance
Skills on Resume:
- Narrative Crafting (Hard Skills)
- Team Collaboration (Soft Skills)
- Content Editing (Hard Skills)
- Brand Consistency (Soft Skills)
- Storytelling (Soft Skills)
- Topic Research (Hard Skills)
- Audience Targeting (Hard Skills)
- Content Optimization (Hard Skills)
2. Content Marketing Manager, Nexus Growth Solutions, Raleigh, NC
Job Summary:
- Write blog posts, SEO articles, emails, website content, social media posts, and much more based on a thorough understanding of the PR and the social media industry
- Optimize existing blog posts or landing pages to boost organic traffic
- Strategize and coordinate SEO optimization (in collaboration with Digital Marketing team), cross-linking, and frequently analyzing content performance
- Provide critical editing for other employees
- Format and schedule articles on content management platform
- Surface ideas and provide recommendations for campaigns based on industry or keyword research
- Take ownership of the content production (end to end) to support newsletters
- Participating in planning and content development for product launches
Skills on Resume:
- Content Writing (Hard Skills)
- SEO Optimization (Hard Skills)
- Performance Analysis (Hard Skills)
- Editing (Hard Skills)
- Content Scheduling (Hard Skills)
- Campaign Ideation (Soft Skills)
- Content Production (Hard Skills)
- Launch Planning (Soft Skills)
3. Content Marketing Manager, Elevate Digital, Boulder, CO
Job Summary:
- Create landing pages that educate customers while ranking highly in Google Search results.
- Manage content calendar for the Heymarket blog by working with writers to develop and publish content.
- Create informative customer success stories by interviewing delighted customers
- Develop longer-form content such as whitepapers, surveys, and videos that highlight the advantages of messaging with customers.
- Work with outside parties to manage performance marketing campaigns.
- Own company presence on external comparison sites such as G2 and Capterra and partner application directories including Salesforce AppExchange, Zendesk Application Directory, and more.
- Track lead generation across content types and use the data to iterate and inform future content decisions.
- Work with a cross-functional team including Sales, Customer Success, and Design to generate valuable content that generates organic leads.
Skills on Resume:
- SEO Landing Pages (Hard Skills)
- Content Calendar (Hard Skills)
- Customer Stories (Soft Skills)
- Long-Form Content (Hard Skills)
- Campaign Management (Hard Skills)
- External Listings (Hard Skills)
- Lead Tracking (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
4. Content Marketing Manager, Green Valley Media, Portland, OR
Job Summary:
- Create and lead the content strategy aligned with short-term and long-term marketing targets.
- Develop a cross-platform content strategy.
- Manage content across all the platforms with a heavy focus on SEO Optimised digital content
- Oversee organic social and develop content for social media and produce social blogs, short snappy social copy, articles and web content
- Write, edit, and produce content that is both engaging and educating
- Continuously improve and optimise content across all channels.
- Set up and oversee a full content calendar across the business
- Develop the company’s voice and image in-line with branding
- Work with design, marketing and sales teams to plan and develop content and marketing strategies.
- Keep abreast of emerging social platforms, to identify new opportunities for content creation
- Analyse content reach and success of campaigns to present to the Senior management team
Skills on Resume:
- Content Strategy (Hard Skills)
- Cross-Platform Strategy (Hard Skills)
- SEO Management (Hard Skills)
- Social Media Content (Hard Skills)
- Engaging Writing (Hard Skills)
- Content Optimization (Hard Skills)
- Content Calendar (Hard Skills)
- Brand Voice (Soft Skills)
5. Content Marketing Manager, Sunrise Marketing Group, Tampa, FL
Job Summary:
- Orchestrate digital content strategies across all platforms.
- Collaborate with marketing teams to understand audience needs, and develop the right content for each business line.
- Drive traffic and engagement that translates to sales and brand promotion
- Measure results of marketing activity to inform future marketing campaigns.
- Develop content marketing strategies for cyclical, singular and evergreen narratives
- Collaborate with digital marketing team members to ensure maximum value from content initiatives across all channels
- Analyze and evaluate content marketing initiatives and deliver reporting
- Stay up to date with content marketing trends and technologies, educating the team on new opportunities
- Create social media plans and digital assets to support the dissemination of all outputs
- Maintain and update existing content pages on the website
- Take ownership for the constant improvement and upgrade of the website, working with the digital marketing team
Skills on Resume:
- Digital Content Strategy (Hard Skills)
- Audience Collaboration (Soft Skills)
- Traffic and Engagement (Hard Skills)
- Marketing Analytics (Hard Skills)
- Content Planning (Hard Skills)
- Cross-Channel Collaboration (Soft Skills)
- Content Evaluation (Hard Skills)
- Website Management (Hard Skills)
6. Content Marketing Channel Manager, Peak Performance Strategies, Denver, CO
Job Summary:
- Lead the strategy for digital content on public websites to support the goal of creating a single destination for investor education.
- Facilitate the collection and analysis of web data and leverage it to inform content strategy and content development.
- Driven by user and data insights, align the content calendar with marketing strategy and editorial plan to achieve SEO and content publication goals.
- Ownership and accountability for generating visitors and driving engagement.
- Act as a key partner for content strategists, engagement planners, channel managers, and other key marketing partners.
- Develop editorial governance so content is consistent with brand voice, style and tone.
- Develop channel governance to ensure digital content is useful, findable, and aligned to business and user needs.
- Develop and test content initiatives to further support key performance indicators.
Skills on Resume:
- Digital Content Strategy (Hard Skills)
- Data-Driven Insights (Hard Skills)
- SEO Content Planning (Hard Skills)
- Visitor Engagement (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Editorial Governance (Soft Skills)
- Channel Governance (Hard Skills)
- Content Testing (Hard Skills)
7. Content Marketing Manager, Evergreen Content Co., Seattle, WA
Job Summary:
- Developing thought-leadership articles and pieces which express Mach49’s point-of-view, tailored to the APAC environment
- Creating and executing programs to increase awareness of Mach49’s activities and strengths in APAC
- Brainstorming with the APAC leadership and Global Marketing on topics and angles to highlight
- Working with the journalist community to build awareness of what do
- Capitalizing on APAC client engagements and events to create new content pieces
- Acting as a general evangelist supporting APAC-executed activities with Mach49 frameworks and approaches
- Creating, and iterating on, a comprehensive content strategy across online and in-person channels to build the Mach49 brand
- Writing content for multiple channels, fully understanding the difference in audiences and most effective voices
- Track performance of content initiatives and know when, why, and how to switch gears
- Assisting in the alignment of Mach49’s methodology across a variety of formats to ensure consistency, maintaining exceptional standards of writing and design
- Enhancing the quality, organization, and evolution of Mach49’s solutions and methodology content across platforms
- Connecting with teams to gather learning objectives, content requirements, and assess learning delivery and communications processes
- Working with key stakeholders to define, implement, and document processes for content creation and knowledge management
- Supporting learning content projects through the design lifecycle from scoping, research and analysis, design, development, to launch
- Aid the evaluation / implementation of content creation and management tools
- Creating positive working relationships with team, organization, and stakeholders.
Skills on Resume:
- Thought Leadership (Soft Skills)
- Content Strategy (Hard Skills)
- Collaborative Ideation (Soft Skills)
- Media Relations (Soft Skills)
- Multichannel Writing (Hard Skills)
- Performance Analysis (Hard Skills)
- Knowledge Management (Hard Skills)
- Project Coordination (Soft Skills)
8. Content Marketing Manager, Horizon Point Marketing, Nashville, TN
Job Summary:
- Be the go-to writer for the marketing team, helping to make brand voice more consistent and cohesive across platforms
- Create strategies to authentically grow Sora’s social media following, and drive lasting brand and business results
- Plan and manage the development, posting, and ongoing optimization of Sora’s social media calendar, with a core focus on Instagram, Facebook, Twitter, LinkedIn, and TikTok
- Write, edit, and review work to ensure content is being disseminated properly on all channels
- Ensure clear, concise, and grammatically correct copy is used on the website
- Work closely with PPC marketing manager to ensure landing page templates and associated campaigns have clear, consistent messaging
- Identifying content topics and opportunities, scoping out blog posts, and delivering world-class articles
- Develop and maintain an editorial content calendar that addresses the needs of customer-facing teams and the seasonality of admissions
- Develop content that supports all stages of the admissions funnel, helping drive awareness, nurture new leads, and ultimately convert leads
- Work with marketing, admissions, and design to incorporate content across Sora communications, including email, social, collateral, and more
- Create and manage content for Sora’s web presence with an emphasis on web conversion performance and driving traffic
Skills on Resume:
- Brand Voice Consistency (Soft Skills)
- Social Media Growth (Hard Skills)
- Content Planning (Hard Skills)
- Content Review (Hard Skills)
- Copywriting Quality (Hard Skills)
- Campaign Alignment (Soft Skills)
- Blog Writing (Hard Skills)
- Editorial Calendar Management (Hard Skills)
9. Senior Content Marketing Manager, Infinite Reach Digital, Columbus, OH
Job Summary:
- Work right alongside design, revenue and other teams across the business to develop really consumer-first content
- Conceiving and developing ideas for ad campaigns, sales pitches, website copy and short-form, multi-platform content.
- Produce exciting content that takes quite complex products and methodologies and makes them super easy to understand.
- Help deliver a strategic content marketing strategy and plan, briefing writers and managing projects to drive quality output.
- Create things to brief in line with tone of voice that drive results with help from creative teammates.
- Ensure all projects are delivered to deadline, liaising with other content producers in various teams to maintain consistency, and ensure the right results.
- Writing short, snappy copy that immediately grabs the reader’s attention, helping to fine-tune copy for presentations, email, internal and external meetings, development of creative ideas and more.
- Manage a dedicated headcount, offering leadership and support to help them succeed and progress.
Skills on Resume:
- Team Collaboration (Soft Skills)
- Creative Ideas (Soft Skills)
- Content Simplification (Hard Skills)
- Strategy Execution (Hard Skills)
- Voice Consistency (Soft Skills)
- Deadline Management (Hard Skills)
- Snappy Copywriting (Hard Skills)
- Team Leadership (Soft Skills)
10. Digital Content Marketing Manager, Red River Media, Richmond, VA
Job Summary:
- Develop and lead content marketing initiatives that leverage industry trends and market brand and solution-focused value propositions that drive traffic, engagement, and qualified leads.
- Prioritise multi-channel customer-centric campaigns that take Access Learning personas on a journey through the content marketing funnel.
- Campaigns could include email, social media, digital PR, and link acquisition activities etc.
- Plan and execute content ideas which help support Access Learning campaign messaging to be used in the wider customer marketing programmes.
- Content could include blogs, video, podcasts, white papers, ebooks, reports, webinars, infographics, etc.
- Work closely with digital (SEO, web leads and UX teams) to ensure all content marketing initiatives and activities are aligned with search engine marketing (SEM) and SEO best practice.
- Collaborate with marketing and digital teams to develop and oversee an editorial calendar that defines the creation, maintenance and optimisation of high quality content that supports the search-first agenda and Access Learning KPIs.
- Contribute to search engine optimisation (SEO) initiatives based on input from key stakeholders in the forms of audits, keyword research, content recommendations and detailed copy production and optimisation briefs.
- Analyse and define audience segments to drive content campaign plans.
- Work closely with the internal data, design, product owners, and sales teams to utilise internal expertise and resource wherever possible when curating and creating content.
Skills on Resume:
- Content Leadership (Hard Skills)
- Multichannel Campaigns (Hard Skills)
- Content Creation (Hard Skills)
- SEO Alignment (Hard Skills)
- Calendar Management (Hard Skills)
- SEO Strategy (Hard Skills)
- Audience Analysis (Hard Skills)
- Team Collaboration (Soft Skills)
11. Content Marketing Manager, Summit Content Solutions, Salt Lake City, UT
Job Summary:
- Plan, coordinate and manage a variety of content streams for the company
- Producing live and pre-recorded webinars, podcasts/audio interviews, blog content, white papers, and videos
- Manage, research, script, direct, produce, coordinate, write and more – improvising, adapting and overcoming
- Colleague wrangling, client ushering, executive whispering, and general wizardry related to getting-the-take and getting-things-done
- Transform client stories and colleague anecdotes into foundational pieces of content
- Build lasting value for company and will have transformative potential for future customers
- Identify areas for improvement in current processes, analyze past and future content, and run points on improvement
- Developing the right content plan to reach target personas and integrates with digital, social, print and event marketing channels
- Creative direction of external resources, and much hands-on creation of content
- Establishing and monitoring metrics for measuring engagement and content success
- Ensuring brand identity and voice across marketing content and sales materials
- Participating in planning and content development for product launches
Skills on Resume:
- Content Coordination (Hard Skills)
- Multimedia Production (Hard Skills)
- Creative Scripting (Hard Skills)
- Stakeholder Management (Soft Skills)
- Storytelling (Soft Skills)
- Process Improvement (Hard Skills)
- Content Strategy (Hard Skills)
- Brand Consistency (Soft Skills)
12. Content Marketing Manager, Clear Path Marketing, Kansas City, MO
Job Summary:
- Research and create search-optimized content including blog posts, website copy, white papers, sales collateral, customer success stories, video scripts and more
- Support a consistent voice for content that ties to brand style and point of view on the market
- Own a content calendar that aligns with messaging strategies, ideal target personas, and campaign efforts.
- Responsible for ensuring that deliver frequent, quality content to the blog (1-2 posts/week)
- Monitor web traffic, engagement and social metrics to gauge best practices and performance
- Work with data science, product and customer success teams to uncover insights from customer data and create compelling content to highlight the insights
- Source various subject matter experts including internal resources and external influencers to develop content
- Create content and post to social media accounts, primarily LinkedIn and Twitter and help identify, track, post, and comment on trends and relevant conversations on social media
- Help build the content strategy for nurture and other communications programs that will generate and advance leads through the sales funnel
Skills on Resume:
- SEO Content Creation (Hard Skills)
- Brand Voice Consistency (Soft Skills)
- Content Calendar (Hard Skills)
- Blog Management (Hard Skills)
- Performance Monitoring (Hard Skills)
- Data-Driven Insights (Hard Skills)
- Expert Sourcing (Soft Skills)
- Social Media Management (Hard Skills)
13. Content Marketing Manager, Blue Sky Content, Charlotte, NC
Job Summary:
- Write content for all audiences across all stages in the funnel
- Copyedit content created by other teams to ensure compliance with tone and voice and brand personality
- Create content in simple and powerful language that is impactful and invokes an emotional response to take action
- Be brand police to ensure brand adherence and consistency
- Expert at long-form storytelling and short-form punchy copy
- Expert at top-funnel, thought leadership writing as well as conversion-focused writing for demand gen and digital
- Help evolve tone and voice guidelines to align with evolving needs
- Perform the research needed to develop the story, take a data-driven approach by testing to validate assumptions, and optimize copy for performance and growth
- Become an expert in product and audiences to create meaningful and actionable content that resonates with target personas
- Work closely and collaboratively with the design team to create compelling, creative, and impactful brand campaigns
- Create all types of content from blog posts, eBooks, video scripts, web pages, sales pitch decks, sales brochures and more
Skills on Resume:
- Funnel Content (Hard Skills)
- Copyediting (Hard Skills)
- Impactful Writing (Soft Skills)
- Brand Consistency (Soft Skills)
- Storytelling (Hard Skills)
- Conversion Writing (Hard Skills)
- Tone Evolution (Soft Skills)
- Research-Based Writing (Hard Skills)
14. Content Marketing Manager, Horizon Creative Group, Albuquerque, NM
Job Summary:
- Own the strategy and execution of content & thought leadership function.
- Collaborate with internal team members, external influencers, and industry experts to produce engaging content that engages the audience.
- Create dynamic content across multiple channels and through a variety of mediums.
- Everything from blogging, guest writing, ebooks, infographics, templates, guides, etc.
- Grow lead generation strategy to drive quality leads and break into new channels and industries.
- Manage SEO strategy, both on-site and working with advertising team.
- Optimize email and lead nurturing program to engage with the database and move people through the funnel.
- Developing the right content plan to reach target personas and integrates with digital, social, print and event marketing channels
- Creative direction of external resources, and much hands-on creation of content
- Establishing and monitoring metrics for measuring engagement and content success
- Ensuring brand identity and voice across marketing content and sales materials
Skills on Resume:
- Content Strategy (Hard Skills)
- Collaborative Content (Soft Skills)
- Multichannel Content (Hard Skills)
- Lead Generation (Hard Skills)
- SEO Management (Hard Skills)
- Email Optimization (Hard Skills)
- Content Planning (Hard Skills)
- Brand Consistency (Soft Skills)
15. Content Marketing Manager, Maple Leaf Media, Madison, WI
Job Summary:
- Lead the creation of thought leadership, collateral, email, and sales materials
- Develop strategic content that promotes organizational expertise and contributes to lead generation efforts
- Create a content development plan for products and target audiences that can be leveraged for various channels
- Develop, manage and maintain email campaigns using Pardot CRM platform
- Collaborate with communications digital strategy, sales and product management teams to develop content and campaign ideas and execution
- Use audience insights, personas, keyword research, messaging themes, competitive information and analytics
- Create engaging digital and print content that supports sales team and marketing initiatives
- Collaborate with marketing program owners and other teams to integrate and repurpose marketing content
- Assist in planning for distribution of content across all channels
- Contribute to SEO and search engine marketing initiatives with keyword optimization, content tagging and metadata management
- Assist in analyzing and reporting metrics including web analytics, CRM platform data and other measures to optimize ongoing content marketing plans
- Conduct testing and analysis, including A/B testing, analytics, response rates and other metrics to consistently improve response rates and build volume of qualified leads
Skills on Resume:
- Thought Leadership (Hard Skills)
- Strategic Content (Hard Skills)
- Content Planning (Hard Skills)
- Email Campaigns (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- SEO Optimization (Hard Skills)
- Content Creation (Hard Skills)
- Data Analysis (Hard Skills)
16. Content Marketing Manager, HarborView Strategies, Virginia Beach, VA
Job Summary:
- Creating demand-focused content (from the ground up or adapt existing content to seed demand) that aligns with the buyer’s journey and is informed by message, customer story and campaign direction
- Providing support via copywriting and content development for conversion for Field Marketing, Events, Integrated and Digital marketing teams
- Conducting ongoing measurements to gauge content effectiveness and make recommendations based on those results
- Working with content owners/influencers to revise and measure content/program goals to drive demand
- Working with a variety of content types - email copy, conversion copy for landing pages, video content for digital, ad copy, etc.
- Developing and executing lifecycle campaigns focused on acquisition
- Creating and managing actionable segmentation of prospective customer base to be able to push the right content to the right people at the right time
- Owning lifecycle flow execution from end to end: target selection, list segmentation, email compliance, email creation, workflow development, reporting, and performance optimization
- Working with revenue ops team to develop and execute strategy for monitoring and improving gaps in data health and marketing automation performance
Skills on Resume:
- Demand Content Creation (Hard Skills)
- Conversion Copywriting (Hard Skills)
- Content Effectiveness Analysis (Hard Skills)
- Content Collaboration (Soft Skills)
- Multichannel Content (Hard Skills)
- Lifecycle Campaigns (Hard Skills)
- Audience Segmentation (Hard Skills)
- Workflow Optimization (Hard Skills)
17. Content Marketing Manager, Emerald Coast Digital, Pensacola, FL
Job Summary:
- Building trusted relationships with internal marketing colleagues to understand the business strategy, business challenge or objectives, and timing for content needs
- Partnering with the Channel Marketing Team to understand the recommended channel marketing execution plans
- Developing the Manheim content marketing strategy, facilitating ongoing content planning needs, and managing the day-to-day execution of all content creation and editing
- Managing the development and execution of a wide variety of assets.
- Comfortable with producing copy, advertisements, video, tutorials, emails, etc
- Writing compelling creative briefs given business priorities, challenges, and product information
- Communicating features and benefits or new, existing, or enhanced Manheim products and solutions through engaging content
- Reviewing content editorial calendars with internal stakeholders for alignment and feedback
- Partnering with Brand team to ensure all content ladders up to the Manheim brand strategy and messaging hierarchy
- Presenting creative content to internal partners and consolidating feedback for improvement and iteration
Skills on Resume:
- Relationship Building (Soft Skills)
- Channel Collaboration (Soft Skills)
- Content Strategy (Hard Skills)
- Asset Management (Hard Skills)
- Copywriting (Hard Skills)
- Creative Brief Writing (Hard Skills)
- Product Communication (Soft Skills)
- Stakeholder Alignment (Soft Skills)
18. Content Marketing Manager, Desert Bloom Media, Phoenix, AZ
Job Summary:
- Lead the development of OneSignal’s content strategy and oversee marketing content including blogs, case studies, ebooks, webinars, social media and more
- Work closely with product and product marketing teams to develop and deploy content around new product announcements
- Partner with key stakeholders within and outside the marketing team to develop and deliver cohesive content campaigns across the website, email, social, paid advertising, events and other channels
- Drive MQLs and SQLs through the development of gated content assets and thoughtful content campaigns serve as a key content creator
- Encouraging and coordinating contributions from around the organization and external partners
- Arm the sales team with content that increases their effectiveness and closes more deals by identifying and producing sales enablement content
- Help develop a voice and tone style guide to create a strong and cohesive brand voice
- Work with partnerships team to create a partnership content program to bring outside content into the OneSignal blog, as well as place OneSignal writers on key partner properties
- Own and manage the content process and calendar, including ideation, assignments, editing, publishing and reporting
Skills on Resume:
- Content Strategy (Hard Skills)
- Product Collaboration (Soft Skills)
- Campaign Management (Hard Skills)
- Lead Generation (Hard Skills)
- Contribution Coordination (Soft Skills)
- Sales Enablement (Hard Skills)
- Brand Voice (Soft Skills)
- Process Management (Hard Skills)
19. Content Marketing Manager, Prairie Wind Marketing, Omaha, NE
Job Summary:
- Interest in trends and development of the healthcare industry
- Writing the company blog in accordance with the company's content marketing strategy
- Coordinating cooperation with external and internal authors
- Establishing relationships with new authors and influencers from the medical industry
- Creating high-quality content
- Developing a strategy for the promotion and distribution of blog content
- Setting and implementing content goals for the next quarters
- Collaborate with the content marketing team, social media specialists, ads specialists, designers
- Ability to create and edit blog content
Skills on Resume:
- Healthcare Industry Trends (Soft Skills)
- Blog Writing (Hard Skills)
- Author Coordination (Soft Skills)
- Influencer Engagement (Soft Skills)
- Content Creation (Hard Skills)
- Content Promotion Strategy (Hard Skills)
- Goal Setting (Soft Skills)
- Team Collaboration (Soft Skills)
20. Content Marketing Manager, Cascade Content Group, Portland, OR
Job Summary:
- Lead all content creation activities, write, review and optimize content efforts and ensure clarity and consistency of messaging
- Translate complex, technical content into simple meaningful messages.
- Communicate value propositions through various channels including web pages, emails, case studies, whitepapers and more (hands-on writing/content creation).
- Support the team by assuring accurate product representation in all marketing activities.
- Bring the perspective and insights of an experienced writer, content strategist, brand advocate, and Editor to the process.
- Work closely with revenue and product teams to leverage all of assets into impressive marketing campaigns.
- Write, review, edit and update content across a variety of platforms including but not limited to the website, blog, emails and SEM ads.
- Assist VP of Marketing in creation of long-form content such as white papers and think pieces
- Work with design team to create marketing materials for a variety of business touchpoints included but not limited to business development, sales, and events.
- Implement SEO best practices to increase site traffic.
- Become one of the main stewards of Rize’s brand and voice and carry that into each and every piece of content created.
Skills on Resume:
- Content Leadership (Hard Skills)
- Technical Simplification (Hard Skills)
- Value Communication (Hard Skills)
- Product Accuracy (Soft Skills)
- Content Strategy (Hard Skills)
- Team Collaboration (Soft Skills)
- SEO Best Practices (Hard Skills)
- Brand Stewardship (Soft Skills)
21. Content Marketing Manager, Gulfstream Media, Mobile, AL
Job Summary:
- Create & implement end-to-end content strategies, encompassing all relevant content products, using effective workflow techniques across projects in order to meet deadlines, managing workloads to a very high quality
- Drive strategic content solutions where possible leveraging first, second and third-party data to improve business results
- Understanding clients’ business challenges they face and aligning with clients leads to driving tangible business outcomes
- Collaborate and organise internal teams to formulate strategies and uncover new opportunities for clients
- Plan and allocate team resources across client portfolios
- Work with the SEO team, client servicing teams in order to ensure the strategy and planning process is adhered to
- Proven track record of managing & developing successful content campaigns
- Knowledge of connecting digital earned, owned and bought strategies
- Solid understanding of Public Relations and earned media tactics
- Industry experience in the digital space with a primary focus on content and audience development with a firm understanding of account management and data analysis
- Comfortable with main web analytics tools and analyzing data to derive insights
Skills on Resume:
- Content Strategy (Hard Skills)
- Data-Driven Solutions (Hard Skills)
- Client Alignment (Soft Skills)
- Team Collaboration (Soft Skills)
- Resource Allocation (Hard Skills)
- SEO Coordination (Hard Skills)
- Campaign Management (Hard Skills)
- PR and Media Tactics (Soft Skills)
22. Content Marketing Manager, Pine Ridge Marketing, Boise, ID
Job Summary:
- Manage social media and content team to ensure that client’s social media and content schedule is high-quality and on-time
- Provide responsive engagement using a consistent brand voice across all social media platforms, and sometimes via email or phone as well
- Monitor social media accounts using programs like Sprout Social to engage, educate, and address inquiries
- Assist customers with requests and needs for graphics, copywriting, or videos
- Work closely with internal marketing teams to streamline processes and coordinate the execution of new customer success strategies
- Monitor & analyze social media and website metrics to identify trends that may impact customer satisfaction
- Responsible for creating the content audience is looking for and optimizing the path to conversion
- Creating compelling user experiences through thoughtfully produced short and long-form content
Skills on Resume:
- Team Management (Soft Skills)
- Brand Voice Consistency (Soft Skills)
- Social Media Monitoring (Hard Skills)
- Customer Support (Soft Skills)
- Process Coordination (Soft Skills)
- Metrics Analysis (Hard Skills)
- Content Creation (Hard Skills)
- User Experience Design (Hard Skills)
23. Senior Content Marketing Manager, RiverStone Digital, Louisville, KY
Job Summary:
- Create and customize local original content as well as global top-down campaign content to build AWS thought leadership in the ENT market.
- Build inspirational C-suite video case studies and interview articles to showcase the value and business impact that AWS cloud technology drives for end customers
- Build thought leadership assets for Enterprise Business and IT Decision Makers which educate and help accelerate their Digital Transformation
- Develop a metrics dashboard to track impact, effectiveness and ROI.
- Enlarge and scalable high-profile event impact by digital initiatives.
- Work closely with the VP of Marketing to define the content strategy, based on customer needs and business objectives
- Write content marketing pieces, including survey reports, long form case studies, blog posts, and SEO content.
- Collaborate with internal and external subject matter experts to create meaningful content that will resonate with ideal customers
- Manage and own external relationships with marketing vendors, including with podcast production agency.
- Collaborate with design team to bring engaging and exciting copy to life.
- Use qualitative and quantitative data and feedback to continuously improve content and process, driving better results
Skills on Resume:
- Content Customization (Hard Skills)
- C-Suite Case Studies (Hard Skills)
- Thought Leadership Development (Soft Skills)
- Metrics Tracking (Hard Skills)
- Event Impact Expansion (Hard Skills)
- Content Strategy (Hard Skills)
- SEO Writing (Hard Skills)
- Vendor Management (Soft Skills)
24. Content Marketing Manager, Cedar Valley Media, Des Moines, IA
Job Summary:
- Responsible for the content writing and content marketing of the company
- Develop a comprehensive content marketing strategy to drive traffic, leads, engagement and retention
- Act as the gatekeeper of brand story and go-to-market message across internal and external communication channels, own the editorial calendar from strategy through execution
- Achieve effective web-marketing content that allows the business to generate leads in HNWI / high net worth market / high end market
- Creating bilingual content and writing for the website, social media channels, marketing materials, communication materials, etc.
- Drafting, editing and finalizing copywriting for marketing materials
- Developing and managing eDMs, newsletters and client-facing presentation content
- Create regular EDMs in campaignlogic, to promote research outputs
- Work in close collaboration with internal and external communications teams to ensure activity is considered and carefully planned for each output
- Plan and execute the cascade for flagship outputs with senior management
Skills on Resume:
- Content Writing (Hard Skills)
- Content Strategy (Hard Skills)
- Brand Messaging (Soft Skills)
- Lead Generation (Hard Skills)
- Bilingual Content Creation (Hard Skills)
- Copywriting (Hard Skills)
- eDM Management (Hard Skills)
- Collaboration Planning (Soft Skills)
25. Content Marketing Manager, Great Lakes Content, Grand Rapids, MI
Job Summary:
- Assisting in the development of an SEO-focused content marketing strategy
- Implementing SEO keyword strategy
- Creating & implementing targeted link-building strategy
- Leading content production & publication schedule (website copy, emails, blog posts, etc.)
- Quality assurance and oversight of consistent brand voice & tone
- Writing and editing new content
- Write digital marketing copy including website content, blogs, and display ads
- Edit drafts for spelling and grammar, as well as consistency of brand voice, tone, and style
- Partner with demand generation teams to position and promote content for brand awareness, demand generation, sales acceleration, and client retention
- Manage contractors and internal writing projects
Skills on Resume:
- SEO Strategy (Hard Skills)
- Keyword Implementation (Hard Skills)
- Link-Building (Hard Skills)
- Content Scheduling (Hard Skills)
- Brand Consistency (Soft Skills)
- Content Writing (Hard Skills)
- Copy Editing (Hard Skills)
- Team Collaboration (Soft Skills)
26. Content Marketing Manager, High Plains Marketing, Wichita, KS
Job Summary:
- Manage and develop the existing content team.
- Work with external influencers, partners, customers and ReCharge leaders to define and drive key messages for content.
- Craft thought leadership pieces and strategize content to drive ReCharge’s brand awareness.
- Work closely with the rest of the creative team to align brand messaging with relevant channels.
- Collaborate in crafting stories to promote products, generate leads and educate audiences.
- Manage external and internal resources to develop content pillars.
- Develop and execute short and long term content and amplification strategies.
- Asses overall content performance and identify current gaps and opportunities.
- Creating content/campaign calendars and tracking/reporting performance.
- Optimize content for SEO, lead conversion, and engagement.
Skills on Resume:
- Team Management (Soft Skills)
- Influencer Collaboration (Soft Skills)
- Thought Leadership (Hard Skills)
- Brand Messaging Alignment (Soft Skills)
- Storytelling (Soft Skills)
- Content Pillar Development (Hard Skills)
- Content Strategy Execution (Hard Skills)
- Performance Optimization (Hard Skills)
27. Content Marketing Manager, Coastal Breeze Media, Charleston, SC
Job Summary:
- Create engaging, non-traditional content that creates brand awareness and shares expert knowledge with the audience
- Identify guests, select topics that will resonate with the audience, and write show notes and blog posts based on each interview
- Develop the AlertMedia webinar program
- Identify guest speakers and experts can feature on content channels, and nurture those relationships
- Bring fresh concepts and themes to marketing team so we can execute cohesive campaigns cross-functionally
- Give new life to existing content in the form of new media (Ex. a blog post turned into a webinar)
- Compile research from a variety of sources to write accurate, engaging, and relevant content
- Work with internal stakeholders on their content needs, helping them execute on their marketing strategies across various programs and campaigns with a willingness to pivot when required
- Write traditional content when needed in partnership with lead writer (email copy, landing page copy, blogs, eBooks, etc.
Skills on Resume:
- Content Creation (Hard Skills)
- Guest Selection (Soft Skills)
- Webinar Development (Hard Skills)
- Relationship Building (Soft Skills)
- Campaign Ideation (Soft Skills)
- Content Repurposing (Hard Skills)
- Research and Writing (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
28. Content Marketing Manager, Sunbelt Content Group, Fort Worth, TX
Job Summary:
- Set and execute the overall content marketing strategy at Mable, by choosing what write about, how to write it and how to optimise it across different audience groups and channels
- Drive onsite and offsite SEO, ultimately increasing organic traffic
- Oversee content production of customer communications such as newsletters and nurture journeys
- Continue to identify, build and manage a panel of freelancers and content contributors with expertise
- Explore and generate new creative channels for content, such as podcasts, webinars, etc.
- Drive content partnerships to build credibility, amplify content, and create new audiences
- Implement and oversee an editorial workflow, including necessary reviews and approvals
- Apply sound SEO and CRO principles to the task of continually improving web pages - at scale, across a well built-out body of content
- Collaborate with stakeholders across the business to understand their success metrics and drive results
- Keep up to date with sector news and digital trends to influence content marketing approach
Skills on Resume:
- Content Strategy (Hard Skills)
- SEO Management (Hard Skills)
- Content Production (Hard Skills)
- Freelancer Management (Soft Skills)
- Creative Channel Exploration (Hard Skills)
- Content Partnerships (Soft Skills)
- Editorial Workflow (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
29. Social & Content Marketing Manager, Silver Oak Media, Sacramento, CA
Job Summary:
- Develop social media strategy, build social content plans and write posts on a country level
- Engage and build the community for social channels
- Ideate social media campaigns for the channels
- Lead and coordinate influencer marketing campaigns on social media
- Set KPIs and track performance of social channels
- Bring journalist capabilities to create culture/destination centric content that lives on the Pelago platform
- Write social media content for multiple markets on a monthly basis
- Set KPIs and assess impact of content on business and platform metrics
- Manage partner agencies and freelancers
Skills on Resume:
- Social Media Strategy (Hard Skills)
- Community Engagement (Soft Skills)
- Campaign Ideation (Soft Skills)
- Influencer Marketing (Hard Skills)
- Performance Tracking (Hard Skills)
- Content Creation (Hard Skills)
- Impact Assessment (Hard Skills)
- Agency Management (Soft Skills)
30. Content Marketing Manager, Ironwood Strategies, Birmingham, AL
Job Summary:
- Manage content creation process which include translation, editing, planning, and publishing educational forex-related content.
- Implement a comprehensive content strategy and calendar aligned with the business objectives and the marketing activities.
- Write and optimize complex articles which will be focused on trading (forex and CFDs) and managing daily news content.
- Manage SEO process and provide quality search engine friendly content.
- Adhering to the company’s brand guidelines, tone of voice, legal requirements and ensuring quality by conducting extensive proof reading.
- Create and edit marketing message for marketing campaigns by providing creative and engaging content for paid media channels and social media.
- Partner with internal Localisation Team, external design agencies and native speakers to localise this content for key global markets
- Measure the success of this content and provide feedback to content creators
- Work directly with Content Lead and play a key role at the heart of all Marketing solutions
- Helping marketers globally bring new content to life in non-English markets.
Skills on Resume:
- Content Management (Hard Skills)
- Content Strategy (Hard Skills)
- Trading Content Writing (Hard Skills)
- SEO Management (Hard Skills)
- Brand Adherence (Soft Skills)
- Creative Copywriting (Hard Skills)
- Localization Collaboration (Soft Skills)
- Content Performance Analysis (Hard Skills)
31. EazyStock Content Marketing Manager, Granite State Media, Manchester, NH
Job Summary:
- Develop and deliver a content, editorial and social media plan
- Working alongside regional marketing managers - that helps drive web traffic, engagement, and the creation of leads
- Work closely with marketing, technical and customer success teams to research content topics and create content pieces
- Sometimes write, sometimes edit content (often technical) to ensure it’s of the highest quality and impact
- Gain a thorough understanding of technology and USPs, as well as key topics related to target markets
- Take content (in terms of editorial content, promotional content, social media and video) to the next level
- Ensure consistent application of tone of voice and, create guidelines and templates to future-proof content creation
- Build PR presence in target regions, sharing best practice with regional marketing managers
- Measure and evaluate content engagement and continuously experiment and improve approach to content marketing
Skills on Resume:
- Content Strategy (Hard Skills)
- Collaboration (Soft Skills)
- Content Research (Hard Skills)
- Content Writing/Editing (Hard Skills)
- Technical Understanding (Hard Skills)
- Content Enhancement (Hard Skills)
- Brand Consistency (Soft Skills)
- PR Management (Hard Skills)
32. Content Marketing Manager, Red Rock Digital, Las Vegas, NV
Job Summary:
- Develop content strategy that aligns with marketing targets both long term and short term.
- Collaboratively design and develop menu content for restaurant clients
- Responsible for producing customer acquisition content across the entire customer journey
- Optimize content and maintain up to date content platforms and promotions
- Use content management systems to analyze website traffic and users’ engagement metrics
- Increase web traffic across platforms by managing content distribution to online channels and social media
- Maintain current database and make analysis and solutions
- Creating and distributing content for digital channels including go-to-market strategy, thought leadership, technical blog posts, technical YouTube videos etc
- Crafting channel content to target different audience personas for platforms like Redidit, CNCF, Hackernews, InfoQ, Stack Overflow etc
- Posting on and further developing LinkedIn, Twitter presence and growing Facebook engagement
- Identifying new channels and audience targets and how to craft content tailored to them
Skills on Resume:
- Content Strategy (Hard Skills)
- Menu Content Design (Hard Skills)
- Customer Acquisition (Hard Skills)
- Content Optimization (Hard Skills)
- Analytics Management (Hard Skills)
- Content Distribution (Hard Skills)
- Database Management (Hard Skills)
- Audience Targeting (Hard Skills)
33. Content Marketing Manager, River City Marketing, Memphis, TN
Job Summary:
- Leading on content creation on assigned topic areas, including developing market-making and thought-leadership material
- Creating compelling content by translating technical papers and business innovation research
- Creating and managing content publishing plans
- Proactively developing new technical content that encourages key audiences to engage with projects and write with a high degree of accuracy
- Aligning with key internal and external stakeholders for input into content, which may include publications, interviews, blogs, reports, and infographics
- Assist with the build out and management of the content portal
- Proofreading copy and artwork before publication
- Inputting and insisting in promotional campaigns
- Oversee demand generation results ensuring monthly delivery of required qualified leads and improved prospect engagement
- Ensure sales and marketing team are aligned on live and planned campaigns to improve lead conversion
- Identify gaps and champion the development of new tools to support the sales process
Skills on Resume:
- Content Creation (Hard Skills)
- Technical Translation (Hard Skills)
- Publishing Management (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Content Portal Management (Hard Skills)
- Proofreading (Hard Skills)
- Demand Generation (Hard Skills)
- Sales Alignment (Soft Skills)
34. Content Marketing Manager, Magnolia Media, Jackson, MS
Job Summary:
- Foster compelling storytelling and messaging that builds a unique brand position for Universal Robots within industry and beyond.
- Manage the global content calendar and planning process, considering launches, campaigns, and general business priorities.
- Contribute to campaigns in line with annual activity calendar throughout all stages, from awareness to post-sales engagement.
- Coordinate paid, owned, earned communications plan.
- Lead marketing community content strategy and drive stakeholder execution.
- Actively contribute to an engaging and seamless experience throughout the customer journey through relevant and impactful copy and content.
- Develop inspirational communications focused on pains and gains and unique value propositions.
- Engage relevant audiences at different stages and platforms.
- Manage agencies and contractors to drive efficiencies and high-quality deliverables.
Skills on Resume:
- Brand Storytelling (Soft Skills)
- Content Calendar (Hard Skills)
- Campaign Support (Hard Skills)
- Communication Planning (Hard Skills)
- Content Execution (Hard Skills)
- Customer Experience (Soft Skills)
- Value Proposition (Hard Skills)
- Agency Management (Soft Skills)