CONTENT MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: August 16, 2024 - The Content Marketing Manager excels in crafting compelling narratives tailored to diverse customer segments, driving top-of-funnel growth through strategic content. Demonstrates expertise in leading comprehensive content campaigns, from defining objectives and KPIs to executing plans across multiple channels. Leverages in-depth knowledge of SEO, social media, and data analysis to optimize content impact and strengthen conversion funnels.

Essential Hard and Soft Skills for a Standout Content Marketing Manager Resume
  • Content Creation
  • SEO Optimization
  • Copywriting
  • Social Media Management
  • Data Analysis
  • Content Strategy Development
  • Campaign Management
  • Project Management
  • Graphic Design Tools
  • Web Analytics
  • Creative Thinking
  • Communication Skills
  • Attention to Detail
  • Time Management
  • Adaptability
  • Collaboration
  • Problem-Solving
  • Strategic Thinking
  • Empathy
  • Leadership

Summary of Content Marketing Manager Knowledge and Qualifications on Resume

1. BA in Journalism with 3 years of experience

  • Experience in content marketing required
  • Experience managing an editorial calendar and publishing tools
  • Has a good understanding of engagement and traffic metrics are, and how to impact them via various channels and tactics
  • Strong project management and prioritization skills
  • Experience across multiple media channels
  • Marketing automation tools – CRM, ESP, CMS, etc.
  • Succinct business and technical copywriting skills
  • Entrepreneurial and can-do attitude
  • Nuanced communication skills and good sense of humor
  • Medical, Dental, Vision, Accidental, STD, LTD, and 401K benefits
  • Tax-exempt commuter benefits

2. BA in Public Relations with 5 years of experience

  • Background in visual design and are able to present complex information in an engaging and concise manner
  • Excellent communication skills and can tell a great brand story through different media
  • Eager to take responsibility and solve it hands-on
  • Track record of clear, successful communications on complex topics
  • Creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven and actionable content
  • Fast learner with the ability to understand new technologies and implement process changes
  • Ability to work in a fast-paced, distributed team environment
  • Detail oriented with proven time management skits
  • Understanding of SEO, content categorization and structure, content development, distribution and measurement
  • Experience developing and managing editorial calendars and organization workflows

3. BA in Sociology with 2 years of experience

  • Experience in Content Marketing, preferably for B2B SaaS companies. 
  • Exceptional writing and editing skills, with a deep-rooted understanding of what it takes to engage readers with riveting content.
  • Experience writing and editing product marketing content and sales enablement materials
  • An understanding of the goals of content marketing role.
  • Comfortable in using data analytics to measure and continually improve the impact of content
  • Ability to work well within and across teams, and give and receive constructive feedback.
  • Native English speaker and writer 
  • Project management skills and understanding of how to manage the priorities of multiple stakeholders and lines of business
  • Strong knowledge of enterprise B2B marketing with experience
  • Ability to analyze and present performance data on content and content distribution
  • Ability to work cross-functionally with both upstream content subject matter experts and downstream content activators

4. BS in Interactive Media with 3 years of experience

  • Experience in Content Management and Copywriting
  • Familiarity with developer needs and an understanding of basic software engineering at the conceptual level (programming experience not required)
  • Strong skills in creating original content that targets a specific audience and meets business objectives
  • Expertise with using SEO best practices to write creative copy that includes effective keyword placement
  • Background in computer science and/or programming
  • Familiarity with multiple content management systems and analytics software
  • Having experience with communicating and collaborating with distributed teams
  • Strong work ethic and highly ambitious
  • Demonstrated ability to perform well in a highly dynamic, rapidly changing environment
  • High level of emotional intelligence and empathy
  • Passionate about creating great content

5. BS in Digital Media with 4 years of experience

  • Experience in content marketing or copywriting, B2B SaaS background 
  • Excellent copywriter and storyteller. 
  • Understand the nuance between different customers and how to craft compelling messaging that speaks to them, their needs, and where product fits in
  • Proven track record of driving top of funnel growth with content
  • Experience leading end-to-end campaigns or content projects, defining objectives and strategies, core KPIs, leading indicators, and executing a plan
  • In-depth knowledge of content creation, SEO, social media, content amplification, and full-funnel campaign management
  • Understand how to drive value from and measure the impact of content. 
  • Able to identify patterns in data, synthesize insights, and use them to make content and conversion funnels stronger.

6. BS in Advertising with 5 years of experience

  • Relevant content writing experience (B2B SaaS)
  • An eagle eye for grammar and extreme attention to detail
  • Disciplined and deadline-oriented, while communicating and coordinating across teams and multiple projects
  • Experience and comfort with informing and executing SEO best practices
  • Curiosity to learn the ins and outs of a new industry and become a true thought leader
  • Experience with HubSpot Marketing Hub or comparable content management platform
  • Familiarity with project management tools like Monday dot com, Asana, Trello, and Notion
  • Expert knowledge of Microsoft Office Suite, Google Suite, and content management systems
  • Must be able to handle multiple tasks simultaneously and make sound independent decisions
  • Innate ability to be self-directed
  • Ability to grasp and then translate industry specific concepts into understandable and engaging content writing in plain-English
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