CONTENT MARKETING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: August 16, 2024 - The Content Marketing Specialist crafts compelling and insightful content across various formats, including whitepapers, case studies, and digital media. Expertise in digital marketing and graphic design ensures the creation of high-impact campaigns that resonate with target audiences. Demonstrates strong analytical and research skills, with a proven ability to translate technical knowledge into valuable content for diverse markets.

Essential Hard and Soft Skills for a Standout Content Marketing Specialist Resume
  • Content Creation
  • SEO Optimization
  • Data Analysis
  • Content Management Systems (CMS)
  • Social Media Marketing
  • Graphic Design
  • Email Marketing
  • Video Production/Editing
  • HTML/CSS Basics
  • Project Management
  • Creativity
  • Attention to Detail
  • Time Management
  • Communication
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Curiosity
  • Self-Motivation
  • Empathy

Summary of Content Marketing Specialist Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of experience

  • Familiarity with social scheduling tools, email campaign services and Google AdWords
  • Strategic thinker and pragmatic doer, with an ability to quickly learn, pivot, innovate, and drive results
  • Effective, clear communication skills in English, both written and spoken
  • Collaborative team player
  • Excellent project management skills
  • Highly accountable, strong sense of urgency and ownership
  • Experience with SaaS solutions in sales, marketing, or product management
  • Experience in the financial technology industry 
  • Experience in B2B (Small and Medium Business) customer segment
  • Highly organized, possessing effective coordination, time management and interpersonal skills
  • Hands-on experience working with Wordpress or similar CMS
  • Solid understanding of on-site SEO
  • Copy editing experience

2. BA in Communications with 3 years of experience

  • Demonstrated expertise in social media and mobile device communications environment with knowledge of social channels including but not limited to Facebook, Instagram, YouTube, and LinkedIn
  • Demonstrated ability to think creatively and critically in problem-solving and project implementation
  • Skilled, versatile writer and critical thinker capable of crafting compelling marketing messages and copy
  • Understanding of brand management and appropriate expression of brand and graphic identity in electronic communications
  • Strong grasp of design concepts and ability to tailor style to various brand guidelines
  • Ability to work independently, manage multiple projects simultaneously, organize workflow, set priorities, thrive in an extremely fast-paced environment, consistently meet deadlines, and adhere to brand identify and editorial standards
  • Ability to work with multiple teams and deliverables to maintain budget and timeline
  • Strong organizational skills and keen attention to detail
  • Independent thinker and producer who is creative and innovative
  • Exceptional writing, communication and presentation skills
  • Team player with strong people skills and ability to engage on all levels of the organization

3. BA in English with 3 years of experience

  • Content-related roles focused on writing and editing multiple types of content and managing social media.
  • Strong written and verbal communication skills and team collaboration skills.
  • Ability to research and understand a market and its priorities, challenges, opportunities, drivers and influencers.
  • Excellent strategic planning and project management skills
  • Able to organize work in a methodical and rigorous manner with the ability to manage multiple projects in an agile and deadline-driven environment.
  • Experience with the social good sector 
  • A capacity to write technical analyses and editorially
  • Strong communication with an ability to influence — internally and externally — across culture, level, geography, function, among others
  • Experience and consistent performance in deadline-oriented environment due to tight time restraints and volume of work
  • An analytical mindset who can think strategically about content as an input and output

4. BA in Journalism with 5 years of experience

  • Experience in content creation for online experiences, website, and other digital media
  • Knowledge of and experience in tactics to optimize content for SEO
  • Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
  • Some supervisory experience with freelance writers or content creators
  • Experience analyzing data to tell a story and make recommendations
  • Experience working independently and a track record of taking initiative in dynamic working environments
  • Hands-on content marketing experience with at least one year producing content for a financial services audience
  • Thorough understanding of the modern marketing technology stack, including WordPress or similar CMS, Adobe Creative Cloud, social media marketing software, among others
  • An ability to think like a publisher, understand the audience and deliver compelling content at relevant stages in the funnel

5. BA in Public Relations with 2 years of experience

  • Experience in content creation or content marketing, ideally B2B
  • Experience writing, editing, and creating various types of long- and short-form content, such as whitepapers, case studies, blog posts, emails, website pages, and landing pages
  • Strong written, verbal, analytical, research, and communication skills
  • Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
  • Meticulous attention to detail
  • Track record of designing and executing high-impact digital marketing initiatives and campaigns
  • Interest in building a deep understanding of technical services, and the ability to translate that knowledge into relevant and valuable content
  • Strong computer skills, including Microsoft Office and Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
  • Graphic design for digital and print content 
  • Video production and/or video editing 
  • Experience marketing environmental or consulting services to Healthcare, Life Sciences, Higher Education, or Industrial markets

6. BA in Advertising with 4 years of experience

  • Marketing experience with a heavy focus on creative writing and content creation
  • Experience in creating or outsourcing graphic design work used to enhance content
  • Experience in writing SEM enriched content 
  • Experience using Hootsuite 
  • Experience in Website Design & Development using WordPress, Drupal, Joomla, HTML, CSS, JavaScript, etc.
  • Experience with Hubspot philosophy
  • Experience managing professional (non-personal) social media accounts on Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • Inbound Marketing experience.
  • Ability to meet deadlines and handle multiple priorities.
  • Creative, decisive, responsive, able to work independently, and take responsibility for decisions and outcomes.
  • Knowledge of standard software tools (Word, PowerPoint, Excel, etc.).

7. BA in Media Studies with 2 years of experience

  • Hands-on content management experience
  • Proficiency with Adobe Creative Suite, specifically InDesign, Photoshop and Illustrator
  • HTML/CSS experience and understanding of how design will be implemented 
  • Demonstrates a strong sense of branding, typography, and layout applied to various campaigns across channels
  • Demonstrated ability to bring abstract concepts to life 
  • Strong problem-solver with a passion for creating and promoting great design
  • Strong visual design skills utilizing visual elements 
  • A willingness to learn and work with cross-functional teams 
  • Effective communication and the ability to present expectations and ideas to groups
  • Ability to multi-task, work within deadlines and shift gears in a fast-paced environment
  • Experience as a Content Marketer with demonstrated results and professional writing experience.
  • Excellent knowledge of content creation and distribution and naturally stay informed of the latest developments.
  • Natural storyteller and have outstanding written communication skills.
  • Ability to work with people at all levels in the organization to implement programs.
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