WHAT DOES A CONTENT MARKETING SPECIALIST DO?

Published: August 16, 2024 - The Content Marketing Specialist crafts and edits a wide range of communications and marketing materials to support strategic initiatives. Content is developed by gathering insights from students and alumni, ensuring alignment with broader marketing goals. This role maintains consistency in brand image and tone across all channels, while managing content calendars and collaborating with stakeholders to execute content strategies effectively.

A Review of Professional Skills and Functions for Content Marketing Specialist

1. Content Marketing Specialist Duties

  • Content Creation: Write, produce, and repurpose various types of content that will contribute to brand awareness, lead generation, and sales enablement.
  • Content Production Management: Manage the production of videos, infographics, and other visual content.
  • Team Recruitment: Recruit content creators within the larger Leaseweb team.
  • Sales Enablement: Develop sales enablement tools such as presentations, product sheets, and case studies.
  • Blog Management: Manage the main company blog and technical blog “Leaseweb Labs.”
  • Resource Management: Manage external resources and agencies, such as global PR agencies.
  • Social Media Management: Manage company social media accounts.
  • Content Planning: Plan and manage the content calendar.
  • Training & Assistance: Provide training and content writing assistance across departments.
  • Strategic Contribution: Help shape the worldwide marketing and business goals and success.

2. Content Marketing Specialist Details

  • Content Creation: Write, edit, and proofread new Marketing, Sales, and Product materials.
  • Team Collaboration: Collaborate with Marketing, Sales, and Product Teams in the creation of new materials and edit existing materials.
  • Editorial Management: Contribute to the blog editorial calendar on a regular basis.
  • Blog Management: Involve both writing blogs and managing/editing blogs from contributors.
  • Resource Development: Contribute to the development of new content resources, including e-books, whitepapers, infographics, and data sheets.
  • Content Promotion: Promote new content through corporate social media channels as well as third-party syndication sites.
  • Performance Tracking: Track and measure content performance across social and digital channels.
  • Content Administration: Oversee organization and administrative tasks involved with the content team including managing the content calendar and content inventory, as well as publishing and disseminating new content.
  • Social Media Management: Responsible for day-to-day social media management, including ownership of posts and performance tracking.

3. Senior Content Marketing Specialist Responsibilities

  • Buyer Journey Understanding: Develops and maintains a deep understanding of the buyer’s journey for assigned Customer Operating Unit(s) and business lines to ensure the right content is delivered at the right time.
  • Content Strategy Leadership: Leads the development of content and creative strategies for assigned marketing campaigns, identifying the content assets required to fuel campaigns and tactics.
  • Creative Direction: Provides direction to copywriters and digital content curators to guide the development of new content assets.
  • Derivative Content Development: Leads the development of derivative content, e.g., an infographic using a white paper or an article using a webinar recording.
  • Email Program Content Planning: Leads content planning for nurture and engagement email programs, and partners with Marketing Automation to optimize the performance of nurture and engagement programs.
  • Content Review: Reviews the final “content package” for campaigns to ensure brand compliance, consistency, and efficacy of assets created across functions before requestor approval.
  • Content Effectiveness Analysis: Analyzes, reviews, and reports on the effectiveness of content marketing strategies to make data-driven recommendations and decisions that optimize performance and maximize results.
  • Content Inventory Management: Maintains content inventory for assigned Customer Operating Unit(s) and actively promotes derivatives and localization to increase asset value.
  • Content Calendar Management: Plans and manages the content calendar for recurring tactics like blogs and newsletters.
  • Industry Monitoring: Monitors industry trends, the content marketing efforts of key competitors, and customer needs to develop content that is relevant and innovative.

4. Content Marketing Specialist Accountabilities

  • Content Development: Develop and execute on the content needs within the integrated marketing framework.
  • Social Media Strategy: Own social media strategy and execution.
  • Content Management: Create, curate, and manage all social content by translating campaigns into formats that work on social (videos, GIFs, etc.).
  • Content Promotion: Promote all content, including ebooks, webinars, and blog posts, on social to support company goals.
  • Viral Strategy: Develop strategies to increase viral sharing.
  • Social Engagement: Monitor, listen, and respond to users on social.
  • Performance Reporting: Own the reporting of social media performance.
  • PR Collaboration: Be the go-to for the PR team in getting content approved and routed internally.
  • Content Analysis: Analyze content performance and optimize accordingly.
  • SEO Optimization: Use SEO knowledge to optimize past and future content.

5. Content Marketing Specialist Functions

  • Content Strategy Optimization: Work with key stakeholders in retention, customer marketing, and demand generation to understand and optimize content strategy according to the overall customer lifecycle.
  • Copywriting: Craft compelling copy by persona that supports overall Litmus messaging and positioning to drive business goals.
  • Content Experience Creation: Create content experiences that will delight future customers, customers, and subscribers along their journey.
  • Project Leadership: Lead content projects, including running kickoff meetings, reviewing/editing drafts, collaborating with design, the delivery final content to design and interactive teams.
  • Brand Consistency: Obsessively ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for performance.
  • Content Management: Create and manage content initiatives across multiple channels and platforms to drive engagement, community, sales, retention, lead generation, and pipeline, with a particular focus on social media and SEO.
  • Content Creation: Create short-form and long-form content marketing and thought leadership, from whitepapers, scripts, and talking points to infographic copy and blog posts.
  • Thought Leadership: Build market reputation and brand through thought leadership that elevates compelling, key narratives.
  • Stakeholder Management: Manage multiple sets of stakeholders and thought leaders who feed into the content being developed with their expertise and deep understanding of the business, turning their insights into stories that resonate with target audiences.

6. K-Pop Content Marketing Specialist Overview

  • Content Planning: Develop ideas, oversee content plans and calendars.
  • Global Content Expertise: Possess a great understanding of global content and social media marketing nuances.
  • Content Strategy: Create bespoke content and drive content strategy across key projects through competitive research, benchmarking, messaging, and audience identification.
  • TikTok Campaign Management: Understand TikTok trends, lead and drive regional TikTok campaigns with markets, analyzing results.
  • Influencer Program Leadership: Lead and drive global influencer programs and campaigns with markets.
  • Cultural Awareness: Understand cultural nuances in SEA and which content, messaging, and channels resonate best.
  • Project Management: Organized, detail-oriented, with the ability to manage and coordinate timelines and project deliveries end-to-end.
  • Design and Production Skills: Design and video production skills.

7. Content Marketing Specialist Details and Accountabilities

  • Content Creation: Create actionable short- and long-form content that drives traffic, engagement, leads, sales, and customer retention.
  • Editorial Calendar Management: Own an editorial calendar that supports and extends marketing initiatives, aligning with the broader marketing calendar and company-wide strategic initiatives.
  • Knowledge Management: Lead knowledge management across the company, consistently looking to put in place processes and tools that capture IP for maximum impact.
  • Social Media Management: Manage the company’s social media profiles and presence, including Twitter, LinkedIn, and additional channels that may be deemed strategically viable.
  • Cross-Company Collaboration: Collaborate across the company to continuously stay on the pulse of industry trends, key challenges and opportunities, company-wide strategy, and goals.
  • Content Distribution: Partner with marketing leadership and PR to maximize content distribution and impact, regularly iterating on content deliverables based on marketplace feedback.
  • Content Initiative Leadership: Spearhead qualitative and quantitative content initiatives, including survey-driven studies, case studies, interviews, and third-party sponsored content.
  • Product Collaboration: Partner with the product team to turn client wins, product features, and VOC and product insights into actionable thought leadership.
  • ROI Tracking: Track, measure, and analyze all initiatives to report on ROI.

8. Content Marketing Specialist Tasks

  • Content Communication: Decide what and how message/content is to be communicated across external and internal channels (e.g., social media, prints, internal communication channels, events).
  • Social Media Management: Manage social media calendar, create organic social media strategy, and ensure it is always populated with creative and relevant ideas that help generate TWD business opportunities.
  • Video Production: Draft, film, and edit videos for TWD external and internal communications.
  • Recruitment Content Support: Work with the HR department and support marketing content for recruitment purposes.
  • Website Management: Help maintain the company website and create landing pages for campaigns.
  • Content Calendar Development: Develop content calendar, help manage content distribution, and ensure follower growth, user engagement, and increasing website traffic.
  • Trend Research: Keep up to date with current education and technology trends, researching industry-specific topics, and working with thought leaders, influencers, and students to create blog posts, reports, interviews, newsletters, automations, etc.
  • Content Editing: Draft, edit, and improve written content.
  • Brand Consistency: Create content for all different channels and ensure brand consistency.
  • Customer Engagement: Receive customer feedback and generate ideas to increase customer engagement.
  • Performance Measurement: Measure progress on all platforms using tools such as Google Analytics.

9. Content Marketing Specialist Roles

  • Copywriting: Write, edit, and develop copy for a variety of communications and marketing materials.
  • Story Gathering: Gather stories and information from students/alumni to shape content.
  • Marketing Strategy Support: Assist with the development of overall marketing strategies.
  • Content Goal Setting: Meet with the MSC team to indicate and define content goals.
  • Strategic Content Production: Produce content that aligns with overall strategic marketing plan goals.
  • Trend Research: Research content and higher education marketing trends to ensure content is relevant and appealing.
  • Content Calendar Management: Track the marketing content calendar to ensure content and marketing deadlines are met.
  • Content Creation: Create effective, high-quality marketing content for target audiences.
  • Content Accuracy: Ensure corporate and online content is accurate, consistent, and in line with COS guidelines.
  • Brand Consistency: Ensure the brand image and tone of voice are consistent across all content materials and communications.
  • Content Strategy Execution: Execute content strategy, initiatives, and guidelines in collaboration with various stakeholders.

10. Content Marketing Specialist Additional Details

  • Content Development: Develop content that is designed to deliver on clients’ goals and commercial objectives.
  • Copywriting: Craft compelling and high-performing copy across a range of topics for different marketing activities including search engines (SEO), social, email, digital ads, and other internal and external marketing collateral.
  • Direct Response Writing: Pen high-converting direct response copy for lead generation and e-commerce advertising campaigns.
  • Proofreading: Proofread and edit to ensure accuracy, originality, and credibility.
  • SEO Research: Conduct comprehensive keyword, audience, and topic research to inform SEO strategies and SEO copywriting.
  • Data Analysis: Analyze data, review results, and generate insights and recommendations to improve performance and drive growth.
  • Content Strategy Collaboration: Work with the Content Marketing Strategist to establish clear goals and objectives for clients’ content marketing activity and use these to inform content and copywriting.
  • Performance Reporting: Assist the Content Marketing Strategist in delivering weekly and monthly performance updates to clients, ensuring that insights and actions are accessible to a range of different stakeholders.
  • Interviewing: Interview internal and external thought leadership talent with journalistic curiosity.
  • Idea Pitching: Pitch ideas and ideate with Strategy and Field Marketers to influence target personas via customer-obsessed content writing.
  • Content Publishing: Publish content on Thomson Reuters’ thought leadership blogs for corporate, legal, and tax professional audiences according to on-page SEO best practices.
Relevant Information
What Does A Content Marketing Manager Do?