• Responsible for defining and managing the marketing team content calendar
• Develop and support PR initiatives including thought leadership concepts
• Responsible for producing customer acquisition content across the entire customer journey
• Work with SEO manager to develop and maintain the company blog
• Develop research and data needed to provide insight and support campaigns
• Coming up with ideas for exciting content for text, video and visuals 
• Maintain and manage the content and editorial calendar to drive sales and build brand. 
• Project manage content development for email, social media, and website, including graphic design work, photography, animation, video, audio, copy, etc.
• Manage multiple deadlines and projects from quick turnarounds to longer, in-depth projects.
• Continually evaluate and improve content strategy across platforms. 

Skills: Content Strategy, Project Management, Calendar Management, PR Initiatives, SEO & Blogging, Acquisition Content, Creative Production, Content Optimization.

• Work with segment strategists in Marketing to localize positioning and messaging for EMEA and APAC, making country-level distinctions 
• Prioritize scale by drawing on global messaging and tactics wherever possible, pursuing localization only when it is a strategic imperative
• Develop EMEA and APAC-focused content in the form of news articles, email campaigns, sponsored editorial, LinkedIn posts and other assets that build brand, harvest new contacts and generate leads
• Build and maintain a library of case studies that illustrate how EMEA and APAC-based clients get value from the solutions they buy
• Develop and maintain relationships with key industry organizations and media outlets in EMEA and APAC to grow visibility in the region through events, paid media and earned media
• Oversee the expansion of EMEA and APAC-based contacts, while complying with European privacy regulations
• Proven track record of continually developing new skills and closing knowledge gaps, with a lifelong learner mindset
• Take ownership of marketing results in EMEA and APAC

Skills: Localized Messaging, Strategic Localization, Regional Content Creation, Case Study Development, Media Relations, Contact Expansion, Continuous Learning, Marketing Ownership.

• Work closely with the Director of Marketing to develop and lead content strategy
• Manage and develop a blogging strategy to grow the subscriber base
• Use metrics to measure the success of a marketing campaign
• Conduct and report analysis of website traffic
• Lead the conception and development of content that promotes and educates prospects on products.
• Help the sales team generate new leads and close deals with engaging, educational, and actionable content.
• Set content objectives and metrics based on business goals and use data to make recommendations and drive optimization.
• Analyze market research and consumer trends in order to translate results into actionable insights for the marketing team.
• Collaborate with team leads across marketing and sales – and outside vendors as needed – to make decisions for what content to run based on business needs.
• Create content that helps in goal of growing organic and branded traffic to the website.

Skills: Content Strategy, Blogging Management, Campaign Metrics, Traffic Analysis, Content Development, Lead Generation, Data-Driven Optimization, Market Insight Analysis.

• Manage all social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube) with support from the Director of Marketing, Marketing Manager and Public Relations Manager, ensuring all channels are current, engaging and aligned with regional campaigns and initiatives.
• Actively monitor all channels and engage with followers in a timely manner
• Create social media content schedule/plans for all stakeholders (Destination, F&B, Golf, Spa, Rooms)
• Work closely with the Director of Marketing and Director of Special Events to promote events on social media and create live/real time content during each event
• Ensure the tone is consistent throughout all posts, engagement and responses, embodying Fairmont brand standards, and the enthusiasm for unique destination
• Take proactive actions to limit negative engagement, increase traction and followers by monitoring and influencing online conversations
• Produce online and content marketing including blog posts, social media ads and e-blasts
• Analyze past performance on social media platforms to see what type of content the public responds to, isolating trends – reporting on this monthly
• Liaise with Director of Digital and Social Media on SEO optimization for new website content
• Organize and update all approved hotel photography for various sites
• Provide on-going support to the Director of Marketing as well as the regional marketing team
• Build and maintain relationships with key partners and community members including Marmot Basin and Tourism Jasper

Skills: Social Media Management, Content Scheduling, Event Promotion, Brand Consistency, Audience Engagement, Performance Analysis, SEO Optimization, Stakeholder Relations

• Collaborate with the Sales and Marketing teams to support the lead nurturing strategy through content creation and ensure Sales is aware of marketing tools to nurture leads in the funnel
• Project manage offline and digital campaign messaging and offers, ensuring that they support other sales and marketing efforts across the organization and are designed to be search engine optimized
• Develop ongoing creative testing and optimization plans, ensuring that new performance gains and insights from successful tests can be rolled out to all campaigns
• Manage partner creative agencies including the development of campaign strategy, messaging and graphic design
• Implement the digital marketing strategy with the support from Regional Marketing Manager. 
• Writing localised content, and working with a designer to develop visual marketing materials.
• Manage all Social Media for mobile app, publishing according to an agreed schedule.
• Partner with Customer Support Operator to monitor and respond to customer feedback on social media platforms, making sure responses are in line with agreed tone of voice.
• Research trends and undertake competitor analysis to make sure campaigns are cutting edge and in line with what users will find most appealing.
• Monitoring the success of past campaigns and updating future activities based on what we know works.

Skills: Lead Nurturing, Campaign Management, Creative Testing, Agency Management, Digital Marketing, Content Development, Social Media Management, Competitor Analysis

• Read, write, speak & comprehend English
• Adjust work schedule to meet deadlines
• Positive and enthusiastic attitude
• Excellent customer service skills and focus
• Experience in the energy efficiency industry or related engineering field is a plus
• Exceptional writing background that has resulted in being an editor who can work with writers to create content.
• Comfortable with WordPress and able to edit pages and posts to suit.
• Configure and run reports in Google Analytics to track performance.
• Familiar with SEO optimization tools such as SEMrush or Ahrefs.
• Basic design skills including wireframing in Sketch and providing design feedback with tools such as InVision.
• Able to create queries and reports in tools such as HubSpot, Salesforce, Marketo, and Redash.

Qualifications: BA in Marketing with 4 years of experience

• Content Marketing experience in the Technology or Internet Industry
• Ability to manage projects independently with cross-functional stakeholders and kickstart initiatives
• Able to understand and interview technical experts, and create content that presents technical and product-led details in a concise yet informative fashion
• Working knowledge of SEO, SEM and marketing analytics required
• Good knowledge of personas and the customer journey
• Ability to manage multiple projects simultaneously, meet tight deadlines and perform well under pressure
• Good interpersonal and communication skills
• Creative self-starter and resourceful individual
• Independent Highly articulate with an excellent command of written English
• Strong leadership skills, with the ability to excel in the management of cross-functional projects and initiatives

Qualifications: BA in Public Relations with 5 years of experience

• Technology or agency production experience in a content-related role
• Demonstrable understanding of various digital content formats and channels including, but not limited to: web, paid media, video, podcast, social, and contributed content
• Strong editing skills, meaningful experience applying those skills to B2B software marketing
• Understand audience (DevOps, Software Delivery), have experience marketing to software engineers
• Enjoy working cross functionally and continuously improving content as well as the peripheral functions
• Creative minded with an ability to conceive interesting ideas for new content
• Ability to work independently and lead projects and relationships remotely
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and social performance 
• Experience with CMS, Google analytics, and the top social channels
• Dynamic and strong team-player with a positive can-do attitude

Qualifications: BA in Journalism with 3 years of experience

• Marketing or scientific background in clinical diagnostics sciences required
• Technical (scientific) copy writing/editing and excellent written and spoken English
• Experience working with Content Management Systems (CMS), preferably Drupal
• Experience working with SEO tools, preferably Google Analytics
• Competent in Microsoft Office Word, Excel and PowerPoint
• Knowledge of Adobe design software
• Strong attention to detail and ability to work in fast-paced environment to set deadlines
• Excellent time management, organization, negotiation, problem solving and interpersonal skills
• Outstanding copywriting skills and excellent communication
• Highly creative and innovative while maintaining exceptional attention to detail
• Strong track record of success in a content management/brand strategy role

Qualifications: BA in Creative Writing with 4 years of experience

• Excellent English language skills
• Experience in a similar role where work had measurable business impact
• Great ability to communicate through text
• Focusing on growth during - 22 meaning anyone who gets on the train early has a good opportunity to grow their career with us
• A front-row seat to the recruitment technology space and trends by working closely with and reporting to one of the founders
• A thorough introduction and industry training
• Experience in Content, Communications or Marketing roles
• Experience with all aspects of building, sharing and distributing content to bring traffic and user engagement
• Understanding of current social media platforms and SEO best practices
• Excellent creative and copywriting skills, a creative mind that can easily come up with ideas.
• Experience in briefing graphic designers, writers and videographers

Qualifications: BS in Business Administration with 5 years of experience