Job Summary:

• Lead and develop content strategy in coordination with Product Marketing, Demand Generation, and Digital Marketing aligned with short-term and long-term marketing targets
• Collaborate with Digital Marketing to plan and develop website content
• Produce content and write copy for digital marketing, demand generation campaigns, and other marketing campaigns, including paid ads, landing pages, emails, videos, and microsites
• Create compelling email content in support of Demand Generation programs
• Edit, proofread and improve content submissions from subject matter experts
• Liaise with internal and external content sources to ensure brand consistency
• Partner with Digital Marketing to optimize content according to SEO goals and metrics
• Leverage Marketing Operations to analyze website traffic and users’ engagement metrics
• Liaise with outside agencies to manage content distribution to online channels and social media platforms to increase web traffic
• Work with strategic communications team to refine product positioning and messaging and to differentiate in the market.

Skills on Resume:

• Content Strategy (Soft Skills)
• Copywriting (Hard Skills)
• SEO Optimization (Hard Skills)
• Email Campaigns (Hard Skills)
• Web Content (Hard Skills)
• Brand Management (Soft Skills)
• Content Distribution (Hard Skills)
• Metrics Analysis (Hard Skills)

Job Summary:

• Develop and execute the global content marketing strategy for major markets and products
• Build up a global content and translations delivery network
• Coach and help to further develop the in-house editorial team
• Ensure all content adheres to quality and brand standards
• Build up content that leads to an invested audience, driving brand awareness and loyalty, which will ultimately impact and drive profitable customer interactions
• Develop an editorial calendar and ensure consistencies with Marketing deliverables throughout the year
• Ensure compliance with the law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

Skills on Resume:

• Content Strategy (Soft Skills)
• Global Network (Soft Skills)
• Team Development (Soft Skills)
• Quality Control (Hard Skills)
• Audience Engagement (Soft Skills)
• Editorial Planning (Hard Skills)
• Legal Compliance (Hard Skills)
• Innovation (Soft Skills)

Job Summary:

• Develop the overall content strategy along with the company CEO
• Select, hire and train all members of the content marketing team
• Directly produce critical content, such as website narrative and copy, company announcements, ...
• Assign content to writers, graphic designers, photographers, etc.
• Define content promotion strategies, guide the team of social media marketers and growth hackers that will implement them
• Track content circulation (impressions, conversions, website visits, search rankings, content engagement, ...)
• Develop and guide the execution of a localization strategy
• Plan and supervise external events attendance, plan and supervise Capsule's events
• Select and set up all channels and properties required (websites, social media pages, podcasts, newsletters, ...)

Skills on Resume:

• Content Strategy (Soft Skills)
• Team Management (Soft Skills)
• Content Creation (Hard Skills)
• Task Assignment (Soft Skills)
• Promotion Strategy (Soft Skills)
• Content Analytics (Hard Skills)
• Localization Strategy (Soft Skills)
• Event Planning (Soft Skills)

Job Summary:

• Lead, coach and develop the Marketing team in all aspects of strategy, brand relevance and Marketing execution so they are set for success understand their priority focus areas
• Work with direct reports to set and review performance/development goals, discuss feedback regularly throughout the year, and formally summarize during performance reviews  
• Direct the brand's marketing efforts through the development of editorial content, social strategy, and video
• Partner with the Creative team and Marketing leadership to build plans for seasonal marketing efforts
• Enhance social media presence and editorial direction through effective content
• Work with Commercial team and brand partners to provide compelling product merchandising content that helps us achieve business goals
• Oversee the development of all BOA's copy, including catalog, signage, eCommerce, emails, and packaging
• Manage the online experience consumers have with brand, segments and brand partner products, contribute to site enhancement efforts 
• Manage Marketing’s campaign budgets

Skills on Resume:

• Team Leadership (Soft Skills)
• Performance Management (Soft Skills)
• Brand Strategy (Soft Skills)
• Content Development (Hard Skills)
• Social Media (Hard Skills)
• Product Merchandising (Hard Skills)
• Copywriting Oversight (Hard Skills)
• Budget Management (Hard Skills)

Job Summary:

• Conduct keyword research and build an SEO-focused content strategy with the goal of growing organic traffic over time
• Find distribution channels for content, including but not limited to ads, existing patient communities, social media, news media, and others
• Create original content and collaborate with in-house researchers, writers, and content experts to translate complicated scientific concepts into easily digestible and actionable consumer experiences targeted at laypeople. 
• Form and lead a team of freelance writers who are subject matter experts in their own domains (e.g., mindfulness, sleep stories, stress management).
• Build, own, and optimize the whole content creation process.
• Test and track the efficacy of various types of multimedia content to build a comprehensive content marketing strategy.
• Track news and social conversion to create relevant content that follows the real-time interests of the audience
• Ensure flawless on-time and on-budget execution of marketing content creation which is tightly coordinated with the product team and integrated into the Aivo user acquisition strategy.
• Analyze content performance and lifecycle, and use data to iterate and increase both pageviews and conversion

Skills on Resume:

• SEO Strategy (Hard Skills)
• Content Distribution (Hard Skills)
• Content Creation (Hard Skills)
• Team Leadership (Soft Skills)
• Process Optimization (Soft Skills)
• Content Testing (Hard Skills)
• Audience Engagement (Soft Skills)
• Data Analysis (Hard Skills)

Job Summary:

• Partner with the broader global Marketing organization to identify content needs - from awareness building and lead generation, to competitive plays and feature adoption 
• Design content experiences to support business goals.
• Work with subject matter experts to craft clear and compelling solution messaging and copy to be used across the website and marketing assets.
• Manage internal content writers and coordinate external writing subcontractors, videographers, designers and other creative experts to produce a variety of content assets and campaigns.
• Become deeply knowledgeable about Cybereason target audiences and buyer/user personas, and create personalized content experiences.
• Collaborate across Marketing, Research, Customer Success, and Sales Enablement teams to build a content architecture for all content assets and campaigns that ensures each piece of content is easy to find and use by the right people at the right time.
• Develop success measures and track content KPIs in order to continuously evolve content strategy and help us plan/prioritize the publishing calendar.
• Develop and own a multi-format content strategy and editorial calendar, leveraging blog posts, ebooks, white papers, case studies, guides, infographics, emails, podcasts, videos, and more, to attract and engage the diverse community of Event Experience Leaders serve.
• Partner closely with Marketing, Revenue, and Product leaders to orchestrate regular content campaigns that serve the full customer journey, driving brand affinity, pipeline, and product adoption.

Skills on Resume:

• Content Strategy (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Content Design (Hard Skills)
• Copywriting (Hard Skills)
• Team Management (Soft Skills)
• Audience Targeting (Hard Skills)
• Content Analytics (Hard Skills)
• Campaign Execution (Soft Skills)

Job Summary:

• Create compelling content designed to inform and engage audience of premium digital publishers across owned and paid channels
• Develop copy highlighting CafeMedia’s benefits and strategic differentiators
• Partner cross-functionally to uncover insights and package them creatively into case studies, infographics and white papers
• Stay abreast of the ever-changing digital media landscape, incorporating industry updates into messaging strategy
• Partner with Publisher Development and Product Marketing to create collateral and support sales enablement initiatives
• Define metrics and leverage data to optimize and inform future marketing strategies
• Contribute to broader CafeMedia branding and marketing efforts
• Build and manage a team of content marketers, editorial managers, and copywriters.
• Track, analyze, and regularly share updates on content performance and its impact on revenue.
• Be a crucial translation point for customers and buyers. 

Skills on Resume:

• Content Creation (Hard Skills)
• Copywriting (Hard Skills)
• Collaboration (Soft Skills)
• Digital Awareness (Soft Skills)
• Sales Support (Soft Skills)
• Data Strategy (Hard Skills)
• Team Management (Soft Skills)
• Performance Analysis (Hard Skills)

Job Summary:

• Own brand marketing for Audible offerings, partnering with global teams to ensure brand alignment and execution based on overall direction. 
• Create plans that will be rolled out across all marketing channels, based on in-depth marketing research and customer insights. 
• Building communication approaches that will be tested in the market to reach the best result.
• Own brand partnerships strategy to drive top of funnel awareness and deliver additional new customers to Audible.
• Oversee the team to plan and promote the local and global content slate in India. 
• Maximize talent promotion through creation of promotional assets and dissemination over partner channels with a goal to grow awareness and engagement via earned media (social and PR).
• Work with existing creative and PR agencies to develop creative and effective plans for driving awareness of and engagement with brand as well as trade messaging and engagement. 
• Develop and manage PR campaigns to drive consumer awareness.
• Manage an external public relations agency on strategy and tactics.
• Manage external creative agencies 
• Manage development of artwork for content releases and assets for promotion of titles that may / may not involve talent imagery and marketing commitment.
• Work with international partners to deliver audience, service and content-related research. 
• Support on brand-tracking, UX/CX research and other streams defined in conjunction with the newly-created International Research team.

Skills on Resume:

• Brand Marketing (Hard Skills)
• Strategic Planning (Soft Skills)
• Communication Strategy (Soft Skills)
• Partnership Development (Soft Skills)
• Team Oversight (Soft Skills)
• Talent Promotion (Hard Skills)
• PR Campaigns (Hard Skills)
• Creative Management (Soft Skills)

Job Summary:

• Lead the overall strategy for content marketing across web, social, and other channels, developing roadmaps and content calendars that align with global marketing campaigns.
• Produce industry-leading materials and thought-leadership pieces to drive awareness of planning challenges faced by business leaders, and ultimately adoption of Jedox software solutions.
• Plan and lead content research efforts including content audits, competitive audits, and best-in-class analyses that inform content strategy.
• Collaborate with marketing operations to extract valuable insights for content optimization.
• Develop and implement a global Jedox editorial voice.
• Experiment with content formats and develop new and innovative ways to best engage Jedox prospects, customers, and partners.
• Advise the campaign plans and briefs, in collaboration with product marketing, and business partners, that are aligned to overarching go-to-market strategies, marketing plans, and annual goals/priorities.
• Work with global Marketing leadership to shape campaign themes for quarterly and year-long time frames and ensure alignment and relevance across global regions (Americas, APAC, EMEA).

Skills on Resume:

• Content Strategy (Hard Skills)
• Thought Leadership (Soft Skills)
• Content Research (Hard Skills)
• Content Optimization (Hard Skills)
• Editorial Development (Hard Skills)
• Innovative Engagement (Soft Skills)
• Campaign Collaboration (Soft Skills)
• Global Alignment (Soft Skills)

Job Summary:

• Creating content that resonates with buyer persona and target market persona, using knowledge and reference from UX team to understand positioning and value propositions.
• Owning the end-to-end content production pipeline and manage one full-time content writer.
• Building, reviewing, and maintaining a content calendar, ensuring timely delivery with messaging that effectively communicates product value.
• Distinguishing and upholding customer tone of voice and messaging consistency across all properties and channels.
• Writing content pieces from scratch, using insights from internal subject matter experts and external references.
• Knowledge of how to craft web pages, sales enablement materials, case studies, blog posts, interviews, videos scripts, and webinars.
• Working closely with lead generation team to provide SEO keyword input.
• Hire the leadership to manage social media growth. 
• Implement the process to grow and monetize social media (YouTube, Facebook, Linkedin and other new channels as determined).
• Triple the pace at which YouTube audience is growing (10,000 new subscribers a month).
• Lead a redesign, re-architecting of Lurn Blog and launch it.

Skills on Resume:

• Content Creation (Hard Skills)
• Content Management (Hard Skills)
• Content Calendar (Hard Skills)
• Messaging Consistency (Soft Skills)
• SEO Optimization (Hard Skills)
• Social Media Growth (Soft Skills)
• Audience Engagement (Soft Skills)
• Blog Redesign (Hard Skills)

Job Summary:

• Work cross-functionally to build and lead all aspects of content strategy for Gloat’s buyer audience - HR leaders, particularly in Talent
• Evolve and optimize the existing content strategy and accelerate the development of thought leadership and demand gen assets to drive inbound pipeline based on historical data of what is working, including Blogs, White Papers, Email campaigns, and current Social presence.
• Expand the avenues and formats Gloat publishes in to include a more proactive cadence of webinars, videos audio podcasts, and anything else deemed effective 
• Take ownership of voice and tone across channels like Social and Email so that can drive even greater impact on audience
• Write, assign, and edit compelling, clear, and high-performing content to drive value across mediums including digital campaigns, content media partnerships video scripts, web pages, email, and others
• Set clear goals and KPIs rooted in business outcomes and actively manage the content strategy and team to those goals. 
• Own the planning and execution required for the team to execute on the strategy with exceptional project management and planning.
• Communicate the content strategy and timing across teams, with complete real-time alignment across Demand and the SDR/Sales team especially.
• Work with engineering to optimize Platform pages for SEO (public site) and also user generated content strategy - full plan and execution.
• Put all tracking and data systems in to track content marketing traffic and conversions 

Skills on Resume:

• Content Strategy (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Thought Leadership (Soft Skills)
• Multimedia Content (Hard Skills)
• Voice and Tone (Soft Skills)
• Project Management (Soft Skills)
• SEO Optimization (Hard Skills)
• Data Tracking (Hard Skills)