Published: Dec 05, 2025 - The Sales Engineer serves as a technical expert throughout the sales process, leading product demonstrations and articulating solution value to customers, partners, and prospects. This role involves collaborating closely with business development to assess client needs, championing customer interests, and ensuring alignment between product capabilities and external commitments. The engineer also communicates market insights to internal teams and identifies opportunities to enhance product offerings and customer experience.

Tips for Sales Engineer Skills and Responsibilities on a Resume
1. Sales Engineer, Inert Solutions, Amesbury, MA
Job Summary:
- Develop business and technical strategies that can help ensure the best chance to win business
- Provide support to prospects’ questions about the product, servicing, and other technical aspects of the platform, and respond to RFIs, RFPs, and RFQs
- Maintain breadth of knowledge and technical understanding of the products
- Stay up to date on competitors’ products, technologies, and services
- Develop and maintain strong customer relationships
- Demonstrate technical aspects of the product as a way to solve specific customer problems
- Provide day-to-day product/technical support to the sales team
Skills on Resume:
- Strategy Development (Hard Skills)
- RFP Responses (Hard Skills)
- Product Knowledge (Hard Skills)
- Competitive Research (Hard Skills)
- Customer Relationships (Soft Skills)
- Product Demos (Hard Skills)
- Problem Solving (Hard Skills)
- Sales Enablement (Soft Skills)
2. Sales Engineer, Koellmann Gear Corp, Waldwick, NJ
Job Summary:
- Clearly articulate, in both technical and business language, provide value to the customer while solving near-term defined pains
- Stand as the technical liaison, collaborate with internal sales, marketing, and product teams to develop customised presentations, demos, PoC’s and trials.
- Contribute to sales scripts, customer discovery, implement prototypes, share knowledge and expertise, and guide solution development/deployment
- Develop in-depth knowledge of the entire data stack, and quickly learn any new data systems to demonstrate a value proposition to customers to get them excited about working.
- Keep current on product releases and new features, assist in training new hires and colleagues.
- Respond to functional and technical elements of security questionnaires, RFP’s and RFI’s
- Provide proactive support to customers and prospects to ensure their successful adoption of the technology
- Keep current on product releases and new features, assist in training new hires and colleagues.
- Document and deliver both product feedback and new requirements from prospects to the product team
Skills on Resume:
- Value Articulation (Soft Skills)
- Technical Liaison (Soft Skills)
- Demo Design (Hard Skills)
- Solution Prototyping (Hard Skills)
- Data Stack (Hard Skills)
- Release Knowledge (Hard Skills)
- Security Questionnaires (Hard Skills)
- Customer Adoption (Soft Skills)
3. Sales Engineer, XLI Manufacturing, Wallingford, CT
Job Summary:
- Partner with Enterprise Account Executives to support opportunity qualification
- Deliver demonstrations of the platform and position the key value propositions with prospects
- Become a Subject Matter Expert to help guide prospects through the buyer's journey
- Conduct deep Q&A sessions with data science teams to understand the pain points across their workflows
- Structure and execute successful evaluation plans to ensure a holistic test case
- Train data science practitioners to facilitate a successful evaluation
- Work with the prospect's IT team to understand the implementation and integration requirements
Skills on Resume:
- Opportunity Qualification (Hard Skills)
- Platform Demos (Hard Skills)
- Product Expertise (Hard Skills)
- Pain Discovery (Soft Skills)
- Evaluation Planning (Hard Skills)
- Practitioner Training (Soft Skills)
- Integration Requirements (Hard Skills)
- IT Collaboration (Soft Skills)
4. Sales Engineer, Peterson CAT, San Leandro, CA
Job Summary:
- Visit new and existing customers and consultants to promote sales
- Assess customer needs and potential
- Provide technical assistance to customers and consultants
- Determine project cost and propose profit margin
- Develop contract, negotiate contract terms, and ensure contract terms meet company policies
- Follow up payment schedule, and propose a solution for any outstanding debt/overdue AR
- Provide reports on request
- Achieve sales and gross margin targets
- Complete profit calculation sheet, quotation
- Monitor the tender progress
- Meet customers’ needs and enhance the competitive position of the offer by cooperating with AE (Application Engineer), After-sales, and Sales Admin Department
- Ensure the timeliness of order approval and that the delivery schedule meets the customer’s needs
- Arrange Gen-set inspection
- Monitor the delivery schedule and guide the customer on customs clearance
- Visit customers, build and maintain positive customer relationships, receive and respond to any complaint
- Coordinate with relevant departments and suppliers for troubleshooting, to maintain and improve customer relationships
Skills on Resume:
- Customer Visits (Soft Skills)
- Needs Assessment (Hard Skills)
- Technical Support (Hard Skills)
- Cost Estimation (Hard Skills)
- Contract Negotiation (Soft Skills)
- Accounts Follow-up (Hard Skills)
- Tender Monitoring (Hard Skills)
- Delivery Coordination (Soft Skills)
5. Sales Engineer, First Call Computer Solutions, Missoula, MT
Job Summary:
- Run value-driven solution presentations and demonstrations
- Provide pre-sales technical assistance and product education
- Ensure success with customers and strategize with their sales counterparts to steer customers towards a commercial relationship
- Articulate technical challenges and how to solve them
- Establish and strengthen relationships with prospects and customers
- Identify key challenges that prospects are facing, and correlate said challenges to how to solve them throughout all stages of the sales process
- Eliminate sales obstacles through creative and adaptive approaches
- Maintain and grow personally relevant knowledge in the fields related to K8s, CI/CD, GitOps, and new emerging technologies
Skills on Resume:
- Solution Presentations (Soft Skills)
- Product Education (Hard Skills)
- Customer Success (Soft Skills)
- Technical Problem-Solving (Hard Skills)
- Relationship Building (Soft Skills)
- Challenge Discovery (Soft Skills)
- Obstacle Removal (Soft Skills)
- DevOps Knowledge (Hard Skills)
6. Sales Engineer, US Air Conditioning Distributors, Salt Lake City, UT
Job Summary:
- Serve as a technical expert for the solutions suite throughout the sales process
- Lead technical presentations of the products to customers, partners, and prospects
- Provide best practices and guidance to customers to optimize their experience with the products
- Champion customers, understand their needs, and ensure external commitments always align with the suite of products and capabilities
- Identify opportunities to improve the product and service offerings
- Communicate market needs to Product Owners, Development, Marketing, and Support teams
- Work closely with the business development team, conducting on-site business assessments to understand the needs of the customer or partner.
- Interface with Support, Implementation, and Product Management teams to demonstrate how the Enterprise Solution suite of products can solve a customer or partner’s issues
Skills on Resume:
- Technical Expertise (Hard Skills)
- Technical Presentations (Hard Skills)
- Best Practices (Hard Skills)
- Customer Advocacy (Soft Skills)
- Opportunity Identification (Hard Skills)
- Market Communication (Soft Skills)
- Business Assessments (Hard Skills)
- Cross Teaming (Soft Skills)
7. Sales Engineer, Miura America Co., Ltd., Azusa, CA
Job Summary:
- Use engineering skills to understand technical requirements from customers, build prototypes, and troubleshoot issues.
- Use the sales skills to give presentations and demos.
- Travel and work with people from all over the world.
- Understand technical requirements from customers and assess feasibility on the platform
- Build custom integrations between client systems and the platform
- Participate in client onboarding and demos
- Troubleshoot issues with client onboarding and setup
- Communicate with clients about technical issues and resolution
- Deliver reporting on metrics and performance
Skills on Resume:
- Requirements Analysis (Hard Skills)
- Prototype Building (Hard Skills)
- Issue Troubleshooting (Hard Skills)
- Sales Presentations (Soft Skills)
- Technical Feasibility (Hard Skills)
- Systems Integration (Hard Skills)
- Client Onboarding (Soft Skills)
- Performance Reporting (Hard Skills)
8. Sales Engineer, Geopier/CMC, Sacramento, CA
Job Summary:
- Build and lead relationships for complex customer accounts
- Conduct customer needs analysis to understand requirements and project scope
- Prepare detailed product specifications to enable the sale of the high-end products and solutions
- Deliver high-impact presentations at customer facilities
- Verify operability of sophisticated product and service configuration within the customer’s environment
Skills on Resume:
- Account Management (Soft Skills)
- Relationship Building (Soft Skills)
- Needs Analysis (Hard Skills)
- Scope Definition (Hard Skills)
- Product Specifications (Hard Skills)
- Technical Writing (Hard Skills)
- Onsite Presentations (Soft Skills)
- Configuration Testing (Hard Skills)
9. Sales Engineer, Great Lakes Industrial, Beaverton, OR
Job Summary:
- Qualify the commercial viability of leads, moving them through the pipe to the proposal stage
- Audit brands’ marketplace performance (predominantly Amazon) and identify areas of improvement across content, CX, marketing, and international
- Develop a robust understanding of the EU and UK marketplace opportunities and how effectively the brand can perform in each market
- Understand competitor activity, ecommerce and retail trends in each market, and assess local market brand awareness
- Analyse previous sales data at a SKU level and work with the Merchandising team to ensure the correct Marketplace assortments by market
- Develop, improve, and use tools to model data that will enable an accurate ‘size of the prize’ analysis across Europe
- Generate accurate marketplace trading revenue forecasts for prospects, based on data
- Create PowerPoint presentations with audits of current marketplace performance and commercial projections,
- Support international finance teams with preliminary pricing analysis for target accounts
Skills on Resume:
- Lead Qualification (Hard Skills)
- Marketplace Auditing (Hard Skills)
- Market Research (Hard Skills)
- Competitive Analysis (Hard Skills)
- SKU Analysis (Hard Skills)
- Data Modeling (Hard Skills)
- Revenue Forecasting (Hard Skills)
- Pricing Analysis (Hard Skills)
10. Sales Engineer, AssembledHQ, Inc., San Francisco, CA
Job Summary:
- Answering customer complaints
- Defining and performing strategies for the increase of order intake
- Founding and expanding the contact base to decision makers of existing and potential customers continuously
- Developing sales strategies jointly with the Product Management
- Establishing and pursuing sales priorities by identifying major potential
- Analysing competitors’ activities
- Developing potential customers in agreement with marketing and sales management
- Budgeting and control of order intake and margin for the assigned key customer list, as well as in total for the sales team
- Budgeting and control of the personal expenses (travel costs, investments, customer entertainment, promotional gifts, etc.), as well as the total for the sales team
- Reporting of the activities with assigned customers
- Supporting marketing, service, and distribution
- Abiding strictly by contracts, agreed plans, gain orders, and company rules
Skills on Resume:
- Customer Complaints (Soft Skills)
- Order Strategies (Hard Skills)
- Contact Expansion (Soft Skills)
- Sales Strategy (Hard Skills)
- Priority Setting (Hard Skills)
- Competitor Analysis (Hard Skills)
- Customer Development (Soft Skills)
- Budget Control (Hard Skills)
11. Sales Engineer, The Mortgage Office, Huntington Beach, CA
Job Summary:
- Be responsible for the sale of the equipment/product, with a focus on sales opportunities with focus on new business growth
- Develop and apply knowledge of products and services to drive JCI to be the preferred supplier
- Focuses on assigned areas of the business
- Prepares and issues tenders and proposals to customers with accurate cost estimation
- Seeks out and follows up on projects and opportunities pipeline, qualifies and converts them to actual sales, always in accordance with a specific focus on new business growth and the company’s direction.
- Produce reports and forecasts, including project pipelines and sales action plans.
- Be aware of competitor activities and identify relevant threats and opportunities.
- Liaise closely with the BoD team when calling on prospective customers at the early engagement, in order that the JCI product specification can be adopted.
- Build and maintain an extensive contact database to use as a direct resource in developing new sales, identifying potential customers, and identifying potential project sales
- Builds and maintains long-term customer relationships and ensures customer satisfaction, loyalty, and performance by providing valuable sales support to customers, e.g., application consultation, specifications, design, pricing, as well as after-sales support
- Partners with other sales team members, as well as contractors, or owners from assigned accounts
- Refers leads to other business segments
- Develops and applies knowledge of products and services to drive JCI to be the preferred supplier with direct and indirect customers.
- Utilizes applicable sales tools to plan and document progress
- Focuses on large, more complex opportunities and will also have a significant sales target
- Ensures compliance with internal policies and processes relating to channel management
- Address customer objective/needs and requirements, recommend a solution, and link customer objectives to the company's solution and competitive advantage
- Represent the company to customers with a professional appearance, maintain consistent communication with customers as well, and establish long-term relationships with them
Skills on Resume:
- New Business (Hard Skills)
- Product Knowledge (Hard Skills)
- Tender Proposals (Hard Skills)
- Cost Estimation (Hard Skills)
- Pipeline Management (Hard Skills)
- Sales Forecasting (Hard Skills)
- Competitive Awareness (Hard Skills)
- Customer Relationships (Soft Skills)
12. Sales Engineer, US‑based defi AUTO LLC, Pierre, SD
Job Summary:
- Work safely every day and safeguard property within established procedures
- Meet or exceed assigned revenue and profit targets
- Execute on new account initiation according to the set targets
- Maintain a daily call ratio at or above 4 per day
- Update and stay active in the CRM tool daily
- Keep a good teamwork spirit
Skills on Resume:
- Safety Compliance (Hard Skills)
- Revenue Targeting (Hard Skills)
- Profit Management (Hard Skills)
- Account Initiation (Hard Skills)
- Cold Calling (Hard Skills)
- Call Productivity (Hard Skills)
- CRM Updating (Hard Skills)
- Teamwork Spirit (Soft Skills)
13. Sales Engineer, Flow Engineering, San Francisco, CA
Job Summary:
- Visit consultants, architects, main contractors, and installers in order to identify projects.
- Support the consultants and the installers in designing the projects with Panasonic solutions
- Support the sales team on the projects
- Design the solution and submit it to the consultant and the installer.
- Follow up on the projects on Salesforce and follow up on the project pipeline every month
- Follow the project till the installation
- Identify the key installers and consultants at fairs and events
- Support the installers and the consultants with training on products and softwares
- Feed the market information to the domain company and reflect on its own strategy/tactics review and the future product development.
- Build up a strong relationship with specifiers to get as many specified projects
- Break and be aware of the most recent information
Skills on Resume:
- Project Identification (Hard Skills)
- Solution Design (Hard Skills)
- Sales Support (Soft Skills)
- Pipeline Tracking (Hard Skills)
- Installation Follow-up (Hard Skills)
- Event Networking (Soft Skills)
- Product Training (Hard Skills)
- Market Intelligence (Hard Skills)
14. Sales Engineer, Ziply Fiber, Beaverton, OR
Job Summary:
- Assist in all sales activities to develop, grow, and deliver the organization’s business goals by establishing relationships with potential clients, and arranging appointments to understand the client's individual needs and then tailor the solution offering to their requirements.
- Perform responsibilities in accordance with all company standards, policies, and procedures.
- Collaborate to grow end-user accounts through the identification of real solution problems and put together an integrated technology solution that delivers the desired performance, and set goals for customers
- Provide pre-sales engineering and in-depth on-site troubleshooting and solutions support to the region
- Project management and maintenance initiatives
- Actively developing solution design recommendations by studying infrastructure plans, technical specifications/requirements, and related customer documents, as well as other professional and technical personnel.
- Provide requests with value proposition and information by going through requirements analysis, technical specification, and system design of network-based solutions that integrate with 3rd party HR applications and access control, such as Lenel/S2, AMAG, Software House, S2 Security, Honeywell, and others that support
- Be responsible for the coordination of on-site proof of concept and trial installations
- Interface with Product Management/Engineering to conceptualize solutions and construct quality business cases to drive the product development roadmap.
- Be responsible for trade show solution planning, setup, and successful showcase
- Develop further professional technical knowledge by actively engaging with market sector experts, consultants, and key influencers network
- Work cohesively with regional and sales support
- Present at training seminars and technical presentations on-site and through webinars to potential customers and current users
- Execution of technical certification program to the reseller channel in the ASIA region and assist in formalization and maintenance of the program materials.
Skills on Resume:
- Client Relationship (Soft Skills)
- Requirements Analysis (Hard Skills)
- Solution Design (Hard Skills)
- Presales Engineering (Hard Skills)
- Onsite Troubleshooting (Hard Skills)
- Project Management (Hard Skills)
- POC Coordination (Hard Skills)
- Technical Training (Soft Skills)
15. Sales Engineer, W3Global Inc., Houston, TX
Job Summary:
- Create customized product demonstrations for prospective customers and partners (virtual and in person)
- Provided deep technical support to the sales team and customers throughout the sales cycle
- Identify customers’ technical challenges and needs to design a customized selling strategy
- Develop internal presentations for key stakeholders and senior executives
- Work with clients to identify problems and suggest appropriate corrective measures
- Respond to requests for proposals and requests for information from prospects and customers
- Provide customers with up-to-date information about the product, pricing, and licensing model
- Research competing products and provide competitor analysis reports to the marketing and development teams
- Generate, qualify, manage, and provide technical assistance to help close deals
- Produce and provide presentations at industry and corporate events
Skills on Resume:
- Custom Demos (Hard Skills)
- Technical Support (Hard Skills)
- Needs Discovery (Soft Skills)
- Stakeholder Presentations (Soft Skills)
- Problem Resolution (Hard Skills)
- RFP Responses (Hard Skills)
- Pricing Knowledge (Hard Skills)
- Competitive Research (Hard Skills)
16. Sales Engineer, Professional Recruiters (Industrial Automation), Boise, ID
Job Summary:
- Visit customers, research the market to find opportunities for selling the products.
- Define opportunities and approach customers to start the selling process
- Demo/training for the customer and finalize the deal, securing and renewing orders, negotiating prices, completing sales, and arranging deliveries.
- Update the sales call/customer visit on the Salesforce System.
- Manage and support Distributors to make sure the distributors can achieve the monthly/quarterly/yearly targets.
- Prepare and develop presentations to explain the company's products or solutions to customers.
- Collaborate with marketing, technical teams.
- Help customers who have difficulties/problems in using/spending the product.
- Solicit and log client feedback and evaluate the data to create new sales and marketing strategies to target customers.
- Identify areas for improvement and communicate these issues, as well as possible solutions, to upper management.
- Set and achieve sales goals and quotas.
Skills on Resume:
- Customer Demos (Hard Skills)
- Sales Support (Soft Skills)
- Needs Analysis (Hard Skills)
- Selling Strategy (Hard Skills)
- Executive Communication (Soft Skills)
- Proposal Writing (Hard Skills)
- Pricing Literacy (Hard Skills)
- Competitor Analysis (Hard Skills)
17. Sales Engineer, Infravision, Austin, TX
Job Summary:
- Listening and understanding the customers’ requirements and helping them avoid potential issues
- Proposing cost-effective technical solutions to help with deployment and integration
- Spreading product knowledge by providing training sessions, product demos, technical articles, webinars, etc.
- Collaborating with the Sales team and the R&D team
- Using the knowledge of the customer's environment to influence the roadmap of products and solutions
Skills on Resume:
- Listening Skills (Soft Skills)
- Solution Proposals (Hard Skills)
- Deployment Integration (Hard Skills)
- Product Training (Soft Skills)
- Product Demos (Hard Skills)
- Technical Writing (Hard Skills)
- Team Collaboration (Soft Skills)
- Roadmap Influence (Soft Skills)
18. Sales Engineer, US Air Conditioning Distributors, Salt Lake City, UT
Job Summary:
- Present technology and vision to executives and technical contributors at prospects and customers
- Serve as product expert regarding best practices within the data platform, conducting pre-call planning and research to assist in client and prospect-specific materials and presentations
- Provide subject matter expertise on life sciences engagement, data capabilities, and general sales strategy
- Work hands-on with the internal commercial and client-facing teams, at a rep-by-rep level, to build presentation materials, talk tracks, and overall external commercial strategy
- Work hands-on with prospects and customers to demonstrate and communicate the value of technology throughout the sales cycle, from demo to integration deep dives and solutioning to data analysis projects
- Maintain a deep understanding of competitive and complementary technologies and vendors, and how to position in relation to them
- Collaborate cross-functionally to continuously improve solutions and messaging
- Own the process and collaboration for ensuring that sales, market, and competitive product functionality are prioritized with the Product team
- Work with Sales Enablement, Marketing, and Demand Generation teams to drive collateral creation, campaigns, and sales team training materials
- Co-speak and/or author thought leadership materials to drive strategic initiatives
Skills on Resume:
- Executive Presentations (Soft Skills)
- Product Expertise (Hard Skills)
- Precall Research (Hard Skills)
- Sales Strategy (Hard Skills)
- Value Demonstrations (Hard Skills)
- Competitive Positioning (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Product Prioritization (Hard Skills)
19. Sales Engineer, PEI‑Genesis, Elmhurst, IL
Job Summary:
- Focus on client growth through proactive sales and networking with new customers, as well as maintaining customer satisfaction with existing clients
- Negotiate new deals, contracts, terms, and conditions
- Gain understanding of customers' personal or business needs and apply the product/service to meet their expectations
- Manage and influence key decision makers at all levels, working with internal and external stakeholders
- Provide demonstrations, training, and presentations to help clients discover and understand products/services
Skills on Resume:
- Client Growth (Hard Skills)
- Deal Negotiation (Soft Skills)
- Needs Discovery (Soft Skills)
- Decision Influence (Soft Skills)
- Stakeholder Management (Soft Skills)
- Product Demos (Hard Skills)
- Client Training (Soft Skills)
- Sales Networking (Soft Skills)
20. Sales Engineer, Thermosystems, Elmhurst, IL
Job Summary:
- Prepare for and conduct software demonstrations along with the Sales team.
- Provide technical expertise by documenting processes and providing best practice recommendations for manufacturing organizations
- Consult with the sales team to provide solutions to customer requirements.
- Act as a liaison with the Product Managers to discuss potential product development.
- Conduct customer and prospect webinars.
Skills on Resume:
- Software Demos (Hard Skills)
- Process Documentation (Hard Skills)
- Best Practices (Hard Skills)
- Requirements Consulting (Hard Skills)
- Technical Expertise (Hard Skills)
- Product Liaison (Soft Skills)
- Webinar Delivery (Soft Skills)
- Sales Collaboration (Soft Skills)