Job Summary: 

• Lead management of local Media Agency relationship, including media strategy, scenario planning, targeting optimisation and in-market activation
• Lead in-market process for defined programs of activity to deliver contextually relevant and locally optimised consumer marketing programs in FRITES activity
• Own channel planning and delivery in line with key consumer calendar moments
• Work with Program Leads to ensure FRITES insights are reflected in toolkit development
• Support the budget planning process by providing insight-led recommendations
• Surface Geo-specific commercial opportunities and strategies to shape consumer marketing calendar underpinned by local insights into Consumer trends and Competitor landscape
• Lead Owned Social activations in partnership with the Global Social team, and lead Geo Influencer plans and execution as part of Paid Media activity for all programs
• Campaign management and local execution for FRITES, including key program localisation efforts

Skills on Resume: 

• Media Strategy (Hard Skills)
• Scenario Planning (Hard Skills)
• Targeting Optimisation (Hard Skills)
• Budget Planning (Hard Skills)
• Consumer Insights (Hard Skills)
• Commercial Awareness (Soft Skills)
• Influencer Management (Hard Skills)
• Collaboration Skills (Soft Skills)

Job Summary: 

• Collaborates closely with marketing teams (organic social, performance marketing, lifecycle marketing, PR) and key cross-functional partners (in-house creative, ethnic storefronts, product, merchandising, supply chain) to execute brand initiatives
• Lead development and execution of integrated brand marketing plans to meet marketing objectives. 
• Partner with other marketing and CF team members to ensure all tactics ladder up to strategic objectives and executions reflect brand identity and purpose
• Collaborate with the merchandising team on vendor marketing-related programs and creative materials, such as design and messaging, to deliver against vendor and company objectives.
• Develop and execute strategic brand partnership plans to support brand strategy and marketing objectives
• Partner with the Director on brand research to monitor brand health and identify growth opportunities.
• Conduct/maintain in-depth category, consumer, and competitive analyses to identify opportunities throughout the consumer experience. 
• Develop and share best practices to drive continuous innovation in DTC experience.
• Guide CF teams and storefronts to steward on-brand executions that ladder up to brand strategy and adhere to the brand expression system and strategic messaging
• Deliver weekly reporting on social media metrics and brand metrics

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Integrated Planning (Hard Skills)
• Cross Collaboration (Soft Skills)
• Vendor Management (Hard Skills)
• Brand Partnerships (Hard Skills)
• Market Research (Hard Skills)
• Creative Alignment (Soft Skills)
• Data Reporting (Hard Skills)

Job Summary: 

• Gather industry-specific feedback and information, and apply it to the campaigns
• Understand sales’ needs and prioritize marketing activities, based on demand and budget
• Effectively lead a cross-functional, matrixed organization that does not report to you
• Interact with sales regularly to ensure all programs are properly communicated
• Manage all sales/client requests to ensure timely and appropriate responses
• Develop efficient ways to communicate with sales and customers
• Take initiative to contribute to the team’s success by constantly looking for ways to improve processes and service offerings
• Be an expert and advocate in NCR solutions and channels
• Create a clear ROI for each marketing program

Skills on Resume: 

• Industry Knowledge (Hard Skills)
• Sales Alignment (Hard Skills)
• Team Leadership (Soft Skills)
• Client Management (Soft Skills)
• Process Improvement (Hard Skills)
• Communication Skills (Soft Skills)
• Product Expertise (Hard Skills)
• ROI Analysis (Hard Skills)

Job Summary: 

• Create, plan, and execute on integrated marketing initiatives
• Drive communications cohesion and consistency across multiple channels and platforms
• Make project-related recommendations as the subject matter expert, while driving accountability to project deadlines, status updates and effective communication
• Ensure efficiency as various partners work towards multiple marketing project goals and objectives
• Conduct research and analysis on competitive strategies, target markets and identify unique attributes and competitive advantages
• Develop key messaging and talking points for marketing initiatives
• Work closely with various business units and stakeholders to drive results, building strong relationships to ensure accountability and high performance
• Drive the development, planning and maintenance of the Marketing calendar, proactively ensuring resources are in place to meet calendar and departmental objectives through workback planning
• Maintain supporting documents, resources and relationships to drive Marketing campaigns and initiatives forward

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Channel Management (Hard Skills)
• Project Management (Hard Skills)
• Research Analysis (Hard Skills)
• Message Development (Hard Skills)
• Stakeholder Relations (Soft Skills)
• Calendar Planning (Hard Skills)
• Collaboration Skills (Soft Skills)

Job Summary: 

• Collaborates closely with marketing teams and key cross-functional partners (in-house creative, marketing, merchandising, etc.) to execute brand initiatives.
• Helps develop and execute integrated brand marketing plans to meet marketing objectives.
• Helps track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position Ashley Stewart as a brand leader in the industry.
• Communicates trends and relevancy to respective internal/external teams to ensure they are incorporated into brand initiatives and marketing plans.
• Partner with other marketing and e-commerce operation team members to ensure all tactics ladder up to strategic objectives and executions reflecting the brand identity and purpose.
• Collaborate with the merchandising team and creative team on product marketing-related programs and creative materials to deliver against company objectives.
• Help develop and execute strategic brand partnership plans to support brand strategy and marketing objectives.
• Deliver recaps and reporting on marketing initiatives and trends on a regular basis.

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Integrated Planning (Hard Skills)
• Trend Analysis (Hard Skills)
• Competitive Research (Hard Skills)
• Cross Collaboration (Soft Skills)
• Product Marketing (Hard Skills)
• Brand Partnerships (Hard Skills)
• Data Reporting (Hard Skills)

Job Summary: 

• Develop and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further business transformation
• Use data, analytics, and segmentation to find opportunities and insights, and translate needs into executable coordinated marketing plans that improve performance and deliver on objectives
• Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget
• Partners with line of business, integrated marketing peers, and internal creative teams on the creation of world-class communications and collateral that speak to the audience and campaign objectives
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
• Lead/mentor other managers and influence cross-functional teams
• Supports team initiatives and creates an inclusive environment
• Establish specific KPIs and ensure vital reporting is in place to measure effectiveness and optimize results.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Data Analytics (Hard Skills)
• Segmentation Skills (Hard Skills)
• Campaign Management (Hard Skills)
• Creative Development (Hard Skills)
• Performance Tracking (Hard Skills)
• Team Leadership (Soft Skills)
• KPI Reporting (Hard Skills)

Job Summary: 

• Play an active role in delivering the brand experience, voice, and visuals across all marketing channels
• Collaborate with Product and Segment Marketers to understand business goals and strategies, market sizing and insights, and product positioning
• Understand customer insights and be able to apply them within campaign strategies
• Apply journey-development strategies, along with targeting and segmentation principles (leveraging automation tools), to target the right message to the right person at the right time
• Create and execute campaign plans that bring an audience-focused spotlight across the enterprise, including business units, service areas, and therapeutic areas
• Understand key campaign metrics and analyze information to track success and proactively make recommendations to optimize campaign, channel, and tactical performance
• Guide content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with Product and Segment Marketers
• Project managed a diverse content array on time and within budget
• Work across organizational structures gracefully, including the marketing team, sales, and operations, in decision-making

Skills on Resume: 

• Brand Management (Hard Skills)
• Market Insights (Hard Skills)
• Customer Understanding (Soft Skills)
• Journey Development (Hard Skills)
• Campaign Execution (Hard Skills)
• Performance Analysis (Hard Skills)
• Content Strategy (Hard Skills)
• Project Management (Hard Skills)

Job Summary: 

• Assist the executive director of marketing in collaboration with the sponsorship team to develop Esports/multi-brand team assets to drive incremental revenue.
• Develop and manage emails, landing pages, and social media assets.
• Ensure that fan and content deliverables are developed and fully leveraged through social media channels by monitoring and leveraging data analytics to expand and grow connections to fans and sponsors and to optimize performance. 
• Create and communicate analytics across KPIs and make data-driven decisions.
• Coordinate logistics of digital ad campaigns, including determining priorities, meeting deadlines, working with the digital/creative department on design, copywriting for fan-facing content, as well as sponsorship-focused material, file delivery, and communications with vendors.
• Keep up with and thrive in a fast-paced, deadline-driven environment.
• Work within brand voice and tone, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization.
• Help develop marketing plans with an emphasis on digital and social strategy
• Execute social distribution of content on key platforms and have an in-depth knowledge of those platforms (Twitter, Instagram, TikTok, Twitch, Facebook, etc.).
• Export and analyze social data to identify trends and help inform strategy

Skills on Resume: 

• Digital Marketing (Hard Skills)
• Social Media (Hard Skills)
• Data Analytics (Hard Skills)
• Content Creation (Hard Skills)
• Campaign Management (Hard Skills)
• Copywriting Skills (Hard Skills)
• Time Management (Soft Skills)
• Trend Analysis (Hard Skills)

Job Summary: 

• Manage the development and execution of an integrated marketing strategy that drives customer engagement.
• Collaborate with the business teams to create and implement effective go-to-market strategies for new products.
• Collaborate with product marketing/management, regional marketing and business teams on matters of significance to the company messaging, brand, or organization.
• Coordinating and executing PR campaigns, social media, ads, tradeshows, magazine articles, new product launches and content for websites, including building the digital elements of regional campaigns in collaboration with global colleagues.
• Coordination and direction of asset generation with external and internal agencies
• Coordination of virtual or onsite events.
• Monitors and analyzes digital operational metrics to ensure campaigns are deployed successfully.
• Assist in determining branding and ensure all activities are branded correctly
• Work across functional groups to assure consistent company communications and in-depth product positioning.
• Recommend the media best suited to sell specific products or Marketing Communications services.
• Interact with vendors to produce promotional Marketing Communications materials.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Go-to-Market (Hard Skills)
• Public Relations (Hard Skills)
• Event Management (Hard Skills)
• Asset Coordination (Hard Skills)
• Digital Analytics (Hard Skills)
• Brand Management (Hard Skills)
• Vendor Management (Hard Skills)

Job Summary: 

• Work with the Business Lines and Regions to identify need, opportunity, and market demand.
• Create and support the creation of marketing and communications plans for each business line and region to work proactively.
• Develop and execute comprehensive marketing campaigns tailored to specific audiences
• Partner with product and regional marketers, product owners, and sales teams to develop integrated marketing strategies and plans to support product and regional activities.
• Manage kick-off meetings, identify needs and methods to achieve goals and marketing/creative brief and collaborate with internal and external services to deliver.
• Orchestrate the creation and execution of global integrated campaigns, considering demand generation and ROI.
• Strive for continual performance optimisation on all campaigns, continually learning from previous campaigns and striving for a tangible ROMI
• Ensure projects are delivered on time, on budget and aligned to the overall marketing plan.
• Execute the brand vision through careful execution of the design, messaging, voice and approach to all projects.
• Stay on top of industry best practices and immediate competition to stay relevant and remain competitive with all projects.

Skills on Resume: 

• Market Analysis (Hard Skills)
• Campaign Development (Hard Skills)
• Integrated Strategy (Hard Skills)
• Project Management (Hard Skills)
• Demand Generation (Hard Skills)
• Performance Optimisation (Hard Skills)
• Brand Execution (Hard Skills)
• Competitive Awareness (Hard Skills)

Job Summary: 

• Plan integrated marketing campaigns by coordinating and sequencing marketing tactics by bringing together specialized marketing teams (social and digital media, demand generation, analytics, sales tools, tradeshows and associated content creation) to time the launch of their tactics
• Work with team members to create customer contact strategies and leads.
• Work with Sales leadership and CRM administrators to create processes and alignment, effectively and efficiently identify and prioritize interactions with marketing leads.
• Work with content managers and writers to plan supporting content that will be used in all facets of the campaign.
• Lead all stages of creative development for each tactic within the campaign. 
• Create tactical briefs and scope of work, and manage participant utilization and budgets. 
• Provide project status updates/recaps to key stakeholders.
• Drive targeted communications production process for email campaigns and triggers. 
• Creative/marketing asset management, proofing and approval deadlines to stakeholders, and the main point of contact. 
• Review assets, links and audience to ensure alignment.
• Develop briefing documents that distill campaign strategic objectives and clearly inform the motivations and thinking of all participants executing on the campaign. 
• Help present plans to senior leadership to gain alignment and support
• Work with the marketing analytics manager to track campaign success. 
• Use KPIs and metrics to interpret outcomes in order to make continuous improvements to campaign strategy and targeting. 
• Track company successes with customers and leverage those case studies in campaign marketing tactics.
• Work with the Director of Demand Generation to plan, manage, and surface leads to the sales force for the specified campaign.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Lead Generation (Hard Skills)
• Sales Alignment (Hard Skills)
• Content Planning (Hard Skills)
• Creative Development (Hard Skills)
• Budget Management (Hard Skills)
• Email Marketing (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Conceive, present, and execute marketing programs tailored to advertisers’ needs, including custom advertorials, high-impact units, native programming, print and digital contests/sweepstakes, custom events, and integration into Texas Monthly signature events, and “big ideas” across all media outlets (print, digital, social, radio, experiential, etc.).
• Collaborate with assigned Senior Sales Representatives to generate high-impact media campaigns.
• Travel and attend client/agency meetings with the assigned Senior Sales Representative
• Ensure client wishes are being met and give constant communication
• Work with Project and Event Managers to manage all brand integration for assigned advertisers into Texas Monthly's signature events
• Act as the main project manager for smaller turnkey programs
• Create sponsor content and online programs in WordPress
• Work with project managers to manage and reconcile program budgets
• Work closely with internal business or audience development teams to establish, meet, and measure the marketing and business objectives of programs

Skills on Resume: 

• Program Development (Hard Skills)
• Media Campaigns (Hard Skills)
• Client Relations (Soft Skills)
• Event Coordination (Hard Skills)
• Project Management (Hard Skills)
• Content Creation (Hard Skills)
• Budget Management (Hard Skills)
• Performance Measurement (Hard Skills)

Job Summary: 

• Role focused on leading the Social Marketing team, supporting the growing business needs for BBBY.
• Close partnership with internal channels, ensuring social content fully aligns with the company’s priorities. 
• Collaborate with outside agencies to provide social listening insights that will inform leadership on trending moments.
• Use insights to develop sound, fact-based marketing strategies to drive incremental ROI against business objectives
• Own annual marketing planning process and build the top-down omni-channel plans to accomplish the company’s goals
• Set the social strategy across all platforms, ensuring there is a monthly editorial calendar that supports marketing objectives and initiatives to drive ROI.
• Support in strategizing, testing and launching BBBY on new social platforms, along with developing new types of content and partnering with strategic vendor partners
• Actively shape the Integrated Marketing strategy to drive company initiatives
• Partner on developing and executing marketing campaigns to deliver or exceed stated volume objectives
• Serve as the primary point of contact for cross-functional teams and ensure alignment and integration with overall business objectives, key initiatives, and calendar
• Unify channel-specific performance tracking to develop a big picture view
• Track performance against annual objectives
• Quantify the business impact of integrated marketing programs and continue to enhance performance over time

Skills on Resume: 

• Social Strategy (Hard Skills)
• Marketing Planning (Hard Skills)
• Agency Collaboration (Soft Skills)
• Insight Analysis (Hard Skills)
• Omni Channel (Hard Skills)
• Campaign Execution (Hard Skills)
• Performance Tracking (Hard Skills)
• Cross Collaboration (Soft Skills)

Job Summary: 

• Develop valuable messages and materials in support of products and strategies, with a specific focus on existing channels and new opportunities in Retirement. 
• Partner with colleagues in Retirement Marketing and Retirement Business to identify critical business drivers, objectives of the various distribution channels (institutional and retail), and goals for diverse client audiences. 
• Build strategic marketing plans, coordinate, prioritize, and execute deliverables against aligned plans. 
• Serve as client and subject matter authority to help shape the direction and scope of PIMCO's broader U.S. marketing efforts
• Develop strategic marketing plans, lead and prioritize deliverables and calendar of events, as specified in the plans
• Improve PIMCO's visibility as a leader in Defined Contribution and Retirement (internally and externally), using paid media, digital, and social tools
• Provide lead management capabilities, identifying existing clients and prospects, and encouraging leads through digital journey frameworks
• Lead one associate with the responsibility of project management, distribution, and periodic updates of new and existing content
• Build and maintain meaningful relationships with colleagues across sales teams and business management
• Manage reporting, deliver actionable recommendations based on findings, and provide frequent updates to senior Retirement Marketing and Retirement Business leadership
• Use data, analytics, and marketing technology to improve the efficacy of messaging and client-targeting capabilities

Skills on Resume: 

• Message Development (Hard Skills)
• Strategic Planning (Hard Skills)
• Channel Marketing (Hard Skills)
• Client Relations (Soft Skills)
• Paid Media (Hard Skills)
• Lead Management (Hard Skills)
• Team Leadership (Soft Skills)
• Data Analytics (Hard Skills)

Job Summary: 

• Help define and own CCL's integrated campaign framework, including bringing in new processes and procedures to strengthen the Marketing team's campaign efforts
• Plan and execute effective integrated and brand marketing campaigns, collaborating with functional marketing leads across demand generation, public relations, content development, product marketing, event marketing, nomination marketing, partner marketing, design, video production, advertising, etc.
• Manage specific concentration around social media efforts to market the CCL portfolio of products, including day of events. 
• Anticipate the need/opportunity for strategic partnerships to support and/or grow CCL products and initiatives. 
• Develop, manage and execute trade partnership deliverables, cross-promotions and relationships
• Develop KPIs and metrics for campaigns to set clear goals and assess results at the campaign, activity, and channel levels to inform future campaign tactics
• Produce creative briefs that clearly communicate the purpose and goals of a campaign and help align cross-functional stakeholders around a shared commitment
• Write and produce ad sales promotion materials, including print and digital ads, email marketing, media kits, sales decks, and client proposals
• Work collaboratively with the sales manager and ad director to develop media kits, sales decks and client proposals
• Manage logistics, budgeting, and scheduling elements to campaigns, including project-managing cross-functional team members of various levels to drive expected timelines and outcomes
• Manage campaign reporting and optimization tactics, continually improving the campaign launch process and results
• Work collaboratively among the four-city marketing team, executing 4-city initiatives
• Oversee nomination program logistics, working with key newsroom stakeholders, consistently tracking submissions, adjusting marketing efforts to meet goals
• Stay up-to-date on Cleveland's competitive media landscape, putting a focus on brand recognition in the market, while regularly updating the leadership team

Skills on Resume: 

• Campaign Management (Hard Skills)
• Integrated Marketing (Hard Skills)
• Social Media (Hard Skills)
• Partnership Development (Hard Skills)
• KPI Tracking (Hard Skills)
• Creative Briefs (Hard Skills)
• Sales Support (Hard Skills)
• Project Management (Hard Skills)

Job Summary: 

• Plan, develop, secure approval, and execute relevant integrated campaigns across UK&I to promote Third-Party Risk and Compliance offerings, including but not limited to a mixture of direct marketing, nurtures, webinars, digital inbound, events, tradeshows, telemarketing, and social elements.
• Contribute to overall Go-to-Market activities, including planning and activation of marketing launch activities
• Partner with sales executives to analyse and recommend pipeline building programs that map to the attributes and account types of the third-party risk and compliance sales territory
• Coordinate cross-functional, cross-organisational teams and agencies in the development and execution of plans and budgets
• Recommend and drive marketing approaches to grow and accelerate revenue generation.
• Work with Global teams to ensure UK&I messaging and requirements are reflected in the value propositions, offering/segment messaging, and manage/monitor their delivery
• Work with the analytics team to develop/manage the third-party risk and compliance customer database/analytics. 
• Contribute to scorecard/dashboard and associated metrics/goals/benchmarks, track/report progress against them
• Follow closed-loop post-analysis for marketing programs and identify/execute indicated actions
• Perform marketing support activities, e.g., SFDC, PO/accrual management, collateral fulfilment
• Measure, analyse, and report on third-party risk and compliance pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment.
• Assist sales with the development of sales training materials with the Sales Enablement team
• Manage individual contractors, vendors, and strategic event partners to collaborate on projects to achieve business goals.
• Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains, and customer/partner engagement
• Ensure campaigns can be used by Partners.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Go-to-Market (Hard Skills)
• Pipeline Analysis (Hard Skills)
• Cross Collaboration (Soft Skills)
• Revenue Growth (Hard Skills)
• Data Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Vendor Management (Hard Skills)

Job Summary: 

• Lead the successful development and implementation of an integrated marketing communications plan.
• Manage the execution of marketing campaigns and collateral required for the IMC plan.
• Collaborate and engage multiple business areas to ensure alignment on planned marketing activities.
• Oversee the development of digital and print materials with the internal creative partners and vendors.
• Oversee the development of a new, program-specific micro-site (website).
• Support the development of new program processes, infrastructure, and assets.
• Collaborate on the refinement of the brand strategy, including market position, brand story, customer journey mapping, and brand architecture.
• Build strong internal partnerships to drive cross-company alignment.

Skills on Resume: 

• Communication Planning (Hard Skills)
• Campaign Execution (Hard Skills)
• Cross Collaboration (Soft Skills)
• Material Development (Hard Skills)
• Website Management (Hard Skills)
• Process Development (Hard Skills)
• Brand Strategy (Hard Skills)
• Internal Partnerships (Soft Skills)

Job Summary: 

• Develop responses to RFPs from clients in the APAC region to ensure consistency, excellence and timely delivery
• Translate RFP proposals, materials, and custom programs to and from Japanese
• Create proactive, best-in-class marketing materials, including presentations, battle-cards, and sales campaigns
• Collaborate with sales and internal teams to conceptualize and create custom programs for the company’s largest advertising clients across a range of categories, including finance, B2B, tech, auto, travel and luxury
• Work with the sales team to define, document and manage custom programs, actively planning and executing all phases of the program
• Work alongside the internal production teams and external creatives
• Work alongside the internal design and development teams for web-building, media planners and ad ops for custom ad unit creation and execution, coordinate with third-party freelance writers, editors, designers, and videographers for content creation during post-sale activation
• Manage relationships with advertisers and agency contacts, internal key stakeholders within multiple Reuters units, as well as external vendors and contractors

Skills on Resume: 

• RFP Management (Hard Skills)
• Translation Skills (Hard Skills)
• Marketing Materials (Hard Skills)
• Program Development (Hard Skills)
• Campaign Execution (Hard Skills)
• Content Creation (Hard Skills)
• Stakeholder Management (Soft Skills)
• Vendor Coordination (Hard Skills)

Job Summary: 

• Develop content strategies to support fully integrated marketing plans in partnership with the PMM customer marketing team
• Understand and incorporate messaging and drive creative strategy to ensure consistency and alignment
• Manage external creative agencies in conjunction with the in-house design team and the development of new assets
• Act as the copywriter and copy editor for the team and the audience
• Partner across LTS Marketing (e.g., content, events, social) to develop holistic plans with strategies that ladder back to campaign objectives
• Lead recommendation and implementation of new strategies to improve the visibility of thought leadership to the audience.
• Interface and collaborate comfortably with cross-functional partners and external vendor agencies. 
• Drive towards alignment and decisions.
• Keep a pulse on the competitive L&D landscapes, and offer relevant insights to the broader team

Skills on Resume: 

• Content Strategy (Hard Skills)
• Creative Strategy (Hard Skills)
• Agency Management (Hard Skills)
• Copywriting Skills (Hard Skills)
• Holistic Planning (Hard Skills)
• Thought Leadership (Hard Skills)
• Cross Collaboration (Soft Skills)
• Competitive Insights (Hard Skills)

Job Summary: 

• Be responsible for the development and execution of integrated marketing and promotional plans for shows within the assigned region. 
• Collaborate with central marketing leadership and the local team to plan the marketing spend and roll out long-term marketing initiatives. 
• Generate and adhere to the marketing budget. 
• Book and account for all advertising and media, ensuring funds are allocated to the correct partners. 
• Oversee advertising settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for the best performance to drive ticket sales. 
• Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. 
• Compile relevant demographic data for marketing teams and talent buyers to drive the most profitable ticket sales and successful marketing campaigns.
• Work with central digital media buying, partnerships, CRM, and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Budget Management (Hard Skills)
• Media Buying (Hard Skills)
• Advertising Management (Hard Skills)
• Digital Marketing (Hard Skills)
• Campaign Optimization (Hard Skills)
• Market Analysis (Hard Skills)
• Data Reporting (Hard Skills)

Job Summary: 

• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
• Develop and pitch promotions to media outlets. 
• Contact the radio and schedule radio time, and set up giveaways.
• Be responsible for other duties on the day of the show, including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escorting media, coordinating meet and greets and guest list.
• Create email marketing campaigns and edit content to ensure a high open rate, CTR and conversions. 
• Oversee creation of graphics for e-cards, banners, posters, social media posts, radio station needs and emails. 
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics, including influencers.
• Build and maintain relationships with local businesses for promotional opportunities. 
• Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.

Skills on Resume: 

• Public Relations (Hard Skills)
• Media Outreach (Hard Skills)
• Radio Promotion (Hard Skills)
• Event Coordination (Hard Skills)
• Email Marketing (Hard Skills)
• Graphic Oversight (Hard Skills)
• Market Research (Hard Skills)
• Business Partnerships (Soft Skills)

Job Summary: 

• Support the development of Hill House Home’s always-on brand marketing strategy
• Act as a key stakeholder in the ideation and execution of brand campaigns
• Work with creative stakeholders on developing compelling and engaging content across all marketing channels for a cohesive look and feel
• Partner with the VP of revenue and the brand marketing director to drive ideation on key marketing challenges and develop structured strategic plans that create clarity on objectives and integrated tactics
• Develop cross-functional relationships and drive strategic alignment of key stakeholders
• Partner closely with the broader marketing team to ensure campaign calendar alignment
• Work with the brand marketing team to establish performance goals and track engagement throughout all channels to ensure campaign success and proactively flag any gaps or improvements needed
• Lead post-launch hindsightTrack and report back on campaign metrics and results to key stakeholders and leadership teams
• Monitor industry trends, consumer insights, and customer behavior and identify new and relevant ways to drive the brand forward

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Campaign Execution (Hard Skills)
• Content Development (Hard Skills)
• Strategic Planning (Hard Skills)
• Cross Collaboration (Soft Skills)
• Calendar Management (Hard Skills)
• Performance Tracking (Hard Skills)
• Trend Analysis (Hard Skills)

Job Summary: 

• Manage Collaboration partners for Korea and plan/execute local Collaboration activations
• Work with cross-functional and regional teams to decide on a plan
• Organize the campaign event for the press and consumers
• Integrated Marketing Communication (IMC)
• Create a communication strategy with the regional team, PR/Social media calendar, monthly pitching products, media lists to target, scorecards to maintain, and localize PR Social toolkits that come from the global team
• Identify local influencers and plan to use them with the Regional Marketing team
• Direct agency to organize photo calls, meetings with short-lead or long-lead media, and other press events
• Coordinate PR/Social content based on the regional/global directions and master copy
• Create country PR/Social content with agency aligned with regional/global guidelines
• Manage crises, legal issues, copyright/trademark-related permissions

Skills on Resume: 

• Partner Management (Hard Skills)
• Event Planning (Hard Skills)
• IMC Strategy (Hard Skills)
• Communication Strategy (Hard Skills)
• Influencer Marketing (Hard Skills)
• Agency Coordination (Hard Skills)
• Content Localization (Hard Skills)
• Crisis Management (Hard Skills)

Job Summary: 

• Supervise brand guidelines and ensure the execution of the GTM strategy
• Identify key accounts, support opportunities and plan for their activation
• Plan and implement retail marketing support programs
• Liaise with WS Sales Manager and key accounts on marketing planning and execution
• Liaise with the Retail Sales Manager and store managers for all retail promotions
• Manage press release creation as well as social media artwork for key accounts
• Manage GWP production and vendor sourcing
• Direct PR or local events agency to organize in-store consumer events for key accounts and retail stores
• Participate in the regional marketing communication strategy plan
• Develop and implement the country communication strategy and marketing calendar with the regional team
• Evaluation of all marketing activations based on KPI and ROI

Skills on Resume: 

• Brand Management (Hard Skills)
• Account Activation (Hard Skills)
• Retail Marketing (Hard Skills)
• Sales Collaboration (Soft Skills)
• Press Management (Hard Skills)
• Vendor Sourcing (Hard Skills)
• Event Coordination (Hard Skills)
• Performance Evaluation (Hard Skills)

Job Summary: 

• Lead seasonal marketing campaign development from brief-in to in-market asset creation.
• Lead a cross-functional team of global marketing channel owners to develop strategic cross-functional marketing plans that deliver on the seasonal business priorities. 
• Ensure alignment and integration of all plans.
• Drive development of a 6-month Global Marketing Calendar that defines the stories to tell as a brand globally, outlining prioritization and investment across the season.
• Organize and present seasonal marketing campaigns to key business stakeholders, including Sales Management, Marketing Leadership Team, and Executive Leadership Team.
• Manage communication around calendar updates/shifts to assure all stakeholders have a clear understanding and guidance on what stories to feature in their channels and how they ladder back to overall strategic priorities.
• Partner with the Senior Manager, Integrated Marketing, to develop strategic seasonal priorities.
• Oversee the development of all marketing campaign assets to ensure all messaging and visual representations ladder back to the overall strategic goals of the function, campaign, and/or consumer journey.
• Lead, coach, and mentor the Project Manager, Integrated Marketing, or Program Manager, Integrated Marketing by managing their career development and opportunities for growth within the organization.

Skills on Resume: 

• Campaign Development (Hard Skills)
• Cross Collaboration (Soft Skills)
• Strategic Planning (Hard Skills)
• Calendar Management (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Asset Development (Hard Skills)
• Team Leadership (Soft Skills)
• Mentorship Skills (Soft Skills)

Job Summary: 

• Act as a strategic resource for integrated communications planning and marketing activation across the organization.
• Lead client and partner management, inclusive of internal and external key stakeholders, which may include ad agencies, creative teams, email and media vendors, data platforms, and measurement solutions.
• Collaborate with Marketing and Sales teams to deliver cohesive paid and owned strategies and tactical plans tailored to business needs and objectives.
• Support media planning, execution, and performance optimization across all channels.
• Establish campaign goals and objectives, channel roles and responsibilities with KPIs, and learning agendas with testing and measurement plans.
• Collaborate with the Consumer Insights team on tagging, tracking, reporting, and insights.
• Partner with Marketing Automation, Brand Marketing, Social, and Digital Experience teams to provide an omnichannel and consistent experience to guests.
• Develop a cohesive audience strategy for campaigns, leveraging 1st and 3rd party data and martech tools (e.g., Salesforce/Marketing Cloud).
• Ensure digital touchpoints, inclusive of digital media, email, SMS and push notifications, align with brand communications calendars while adhering to best practices.
• Liaise with key internal stakeholders and external agency partners to ensure smooth workflow and timely delivery of materials
• Manage email/media production schedules and day-to-day deliverables.
• Manage end-to-end budget and billing process, including agency budget authorization, spend actualizations and tracking, and invoice processing.
• Provide thought leadership on trends, innovations, best practices, and industry standards, while maintaining a knowledge base on the competitive set.

Skills on Resume: 

• Communications Planning (Hard Skills)
• Client Management (Soft Skills)
• Media Planning (Hard Skills)
• Performance Optimization (Hard Skills)
• KPI Management (Hard Skills)
• Audience Strategy (Hard Skills)
• Budget Management (Hard Skills)
• Trend Analysis (Hard Skills)

Job Summary: 

• Drive a candidate-centric approach and positively impact the candidate's brand sentiment, affinity, consideration and engagement with Facebook
• Attract talent and manage execution efforts through targeted and segmented positioning, messaging, content, advertising, videos, event properties, communication templates and other innovative activations
• Support go-to-market execution for brand campaigns and industry marketing programming, displaying strong management and execution of marketing activations, including planning, research, production, vendor and partner management, and reporting
• Build and execute integrated and multi-channel (online and in-person) events and experiences that are boldly focused on improving the events engine through better targeting, spend, content, logistics, tactics, engagement, follow-through, management, etc.
• Develop audience-centric content that inspires and educates candidates. 
• Ensure content is compelling and integrated across channels, including Facebook ads, emails, landing pages, and more
• Manage brand activations with external recruiting partnership organizations
• Strategically use Facebook products and services as part of optimization plans
• Take direction and input to consult and develop effective go-to-market strategies that are inclusive, engaging, innovative, and memorable to achieve the organizational, brand, and campaign goals
• Evaluate metrics to map overall success and maximize ROI of marketing activations by consistently evaluating metrics and providing insight-based recommendations

Skills on Resume: 

• Candidate Experience (Soft Skills)
• Content Development (Hard Skills)
• Campaign Execution (Hard Skills)
• Event Management (Hard Skills)
• Audience Targeting (Hard Skills)
• Vendor Management (Hard Skills)
• Go-to-Market (Hard Skills)
• ROI Analysis (Hard Skills)

Job Summary: 

• Develop and manage a pipeline of global consumer campaigns across media, partnerships, experiential, editorial and creative.
• Lead the development of campaigns and go-to-market strategy for regional and global brand campaigns, Campaigns that bring WhatsApp Payments to markets and tentpole moments, that meet short and long-term business goals.
• Inform overall global brand strategy based on the performance of media, creative and media landscape in key markets.
• Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns
• Shape the strategic and execution vision for Marketing and Brand communications across markets.
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Track and measure campaign success [consumer data and subscription funnel data] with regular quant-driven check-ins with leadership.
• Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Go-to-Market (Hard Skills)
• Brand Strategy (Hard Skills)
• Integrated Marketing (Hard Skills)
• Performance Tracking (Hard Skills)
• Data Insights (Hard Skills)
• Strategic Vision (Soft Skills)
• Presentation Skills (Soft Skills)

Job Summary: 

• Work with the Digital Content Director and Content Studio to deliver a cohesive owned experience for the Company and Brands
• Understand the different business/marketing goals vs. community/content goals and the key initiatives that will deliver them
• Execute content strategy across all ecosystems, including social, email, app, website and communities
• Assist with content briefs and calendars
• Execute brand content calendars across all GBUs on time and with excellence
• Work closely with the Media Activation and the Insights and Analytics teams to develop a deep knowledge of the target audience, routinely understand the effectiveness of marketing programs and promote a test and learn
• Execute key social/community growth initiatives like helping manage mission-critical community program, Instant Insiders
• Seek out creative opportunities to expand the impact and cultural relevance of the Instant brands
• Help streamline the internal creative development and production process, striving for efficiencies across brands
• Monitor and communicate POV on current marketing and industry issues.
• Track program delivery against a key set of KPIs
• Refine and deliver on brand promise, tone, voice, and personality
• Take work from concept to final execution within deadlines
• Collaborate with the Director on trends and best practices
• Develop a rich understanding of products and brands
• Adhere to brand guidelines, content standards and retailer requirements

Skills on Resume: 

• Content Strategy (Hard Skills)
• Calendar Management (Hard Skills)
• Audience Insights (Hard Skills)
• Community Growth (Hard Skills)
• Creative Development (Hard Skills)
• Process Improvement (Hard Skills)
• KPI Tracking (Hard Skills)
• Brand Management (Hard Skills)

Job Summary: 

• Lead the go-to-market strategy and development of marketing programs to grow Neat’s brand awareness, generate pipeline through lead capture and create new customer opportunities across the North America market. 
• Implement successful integrated marketing plans aligned with sales goals that encompass campaigns, live/virtual events, digital assets, organic/paid social, media influencers, and more. 
• Partner with the regional sales team to develop, manage and execute effective account-based marketing, social media selling and outbound communications to drive growth and retention through specific high-value businesses. 
• In collaboration with marketing teammates, develop campaign themes that support Neat’s overall messaging. 
• Adapt campaigns to address audience segments based on local/regional relevance. 
• Refine and iterate core messages for specific segments and/or personas based on results. 
• Track performance across all marketing initiatives to provide data-backed insights and results for optimization and to uncover new opportunities. 
• Partner with the Neat Sales Team to develop a quarterly marketing plan to meet pipeline development needs.

Skills on Resume: 

• Go-to-Market (Hard Skills)
• Integrated Marketing (Hard Skills)
• Account Marketing (Hard Skills)
• Campaign Development (Hard Skills)
• Message Refinement (Hard Skills)
• Audience Segmentation (Hard Skills)
• Performance Tracking (Hard Skills)
• Sales Collaboration (Soft Skills)

Job Summary: 

• Translate company narratives into complex, multi-channel integrated campaigns, design the strategy and activation choreography that delivers on KPIs to align with top-level business goals.
• Drive Intercom’s global solution awareness campaigns from start to finish, to increase solution awareness within Intercom’s key audience segments.
• Own the development of strategic and creative campaign concepts by partnering with the brand team and creative agencies, while ensuring buy-in across relevant teams.
• Lead channel owners across marketing to create a comprehensive activation strategy mapped to campaign goals.
• Develop global campaign playbooks to equip regional marketing teams.
• Manage multiple complex campaigns (targeting different audiences or initiatives) at the same time. 
• Ensure consistent communication with stakeholders and on-time execution.
• Partner with measurement leads to design measurement frameworks and report back on campaign performance. 
• Communicate results to all stakeholders and make recommendations for improvements based on performance.
• Build and maintain strong relationships across marketing, sales, brand design, program management, and R&D.

Skills on Resume: 

• Campaign Strategy (Hard Skills)
• Solution Awareness (Hard Skills)
• Creative Development (Hard Skills)
• Activation Planning (Hard Skills)
• Playbook Development (Hard Skills)
• Project Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Stakeholder Relations (Soft Skills)

Job Summary: 

• Build and run the process, leading the integrated marketing planning process and working extensively with cross-functional teams (including creative and channel leads) to produce cohesive, strategic marketing plans for campaigns oriented around key moments such as tentpoles, holidays, and other company priorities.
• Identifying the target audiences and key channels for promotion based on strategic insights and requirements/considerations from across the business. 
• Develop detailed project briefs which clearly communicate the strategy and all necessary info about a given initiative to the creative and channel teams, such that they can execute as best possible.
• Support evolving brand strategy by developing campaigns that ladder up to and align with brand promise and that create a consistent brand experience across all of touchpoints.
• Understand and identify dependencies and critical items and anticipate potential issues.
• Spearhead the creation of a strategic annual marketing plan, working with marketing operations and other cross-functional teams to ensure all teams stay aligned, coordinated, and on track from start to finish.
• Work directly with project managers throughout the development of campaigns to ensure alignment from start to finish and on-time execution
• Serve as the connective tissue between stakeholders across brand, creative, channel leads, product marketing, analytics, business operations, and others.
• Define clear goals and objectives for campaigns
• Partner with Business Operations and Analytics to size opportunities and prioritize decisions that will deliver material impact to the business
• Build strong relationships with teams across the organization to help push campaigns forward

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Audience Identification (Hard Skills)
• Project Briefing (Hard Skills)
• Brand Strategy (Hard Skills)
• Risk Management (Hard Skills)
• Annual Planning (Hard Skills)
• Cross Collaboration (Soft Skills)
• Goal Setting (Hard Skills)

Job Summary: 

• Research consumer mindset, customer journey, industry timeline, and product initiatives through all marketing channels (i.e., promos, events, editorial, email, social, video, etc.)
• Develop a marketing strategy and maintain a marketing calendar to help enforce timely execution and coordinate across internal and external resources 
• Create and execute innovative integrated marketing plans to fulfill local market needs by identifying key shoppable moments throughout the year and around the world
• Coordinate with global teams to create locally relevant content assets to drive the highest impact and return from the campaigns. 
• Track metrics and success criteria for all marketing initiatives and activities. 
• Analyze and measure the performance of activities on a test-and-learn basis, to maximize reach and effectiveness, and to continually improve performance
• Work closely with the culture marketing team to develop, plan, and implement brand and cultural marketing campaigns across earned, owned, and paid channels to drive brand awareness
• Support brand partnership efforts by identifying new local partners, vetting incoming requests, and ideating partnership concepts that will both build brand equity and increase brand awareness

Skills on Resume: 

• Consumer Research (Hard Skills)
• Marketing Strategy (Hard Skills)
• Campaign Execution (Hard Skills)
• Content Localization (Hard Skills)
• Performance Tracking (Hard Skills)
• Data Analysis (Hard Skills)
• Cultural Marketing (Hard Skills)
• Partnership Development (Hard Skills)

Job Summary: 

• Build a campaign support team by documenting the roles and responsibilities of the various functions of the campaign lifecycle. 
• Coordinate key functions as they are fulfilled in the programs that comprise a campaign, including reputation, demand creation, sales enablement, market intelligence, and digital tactics
• Engage with product, field and channel marketing teams to establish a common campaign framework for usage by all global marketing communities.
• Design and execute end-to-end demand creation programs based on target profiles that drive revenue through direct and indirect sales teams.
• Work with brand, product, marketing, and sales leadership to shape annual campaign themes
• Identify the customer journey through the key phases of awareness, consideration and conversion and develop the content required to achieve results (content funnel).
• Work with Paid Media, Web, Web Conversion Optimization and Content/Social teams to ensure that inbound traffic can be converted into known leads through a best-in-class digital experience
• Collect input from key stakeholders (field and channel marketing) and develop roll-out and communication plans and present to various internal teams to ensure campaign adoption and expansion.
• Contribute to and manage the end-to-end lead management process in conjunction with marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements
• Lead definitions, lead acceptance/rejection reasons, and disqualification reasons that feed into appropriate nurture streams
• Create emails, landing pages and social promo content.
• Analyze, measure success, evolve and share results.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Demand Creation (Hard Skills)
• Framework Development (Hard Skills)
• Content Funnel (Hard Skills)
• Digital Experience (Hard Skills)
• Lead Management (Hard Skills)
• Content Creation (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Individuals, businesses and churches in the community will be inspired to partner with the work of PRM through the creation and strategic delivery of powerful, compelling stories of transformed lives and community betterment through a variety of channels, thereby notably growing the donor base, donor engagement and donor revenues
• Emotive, attention-getting, omni-channel campaigns that elevate the PRM brand through strong storytelling and compelling calls to action are created and strategically executed
• Integrity and consistency throughout all internal and external channels
• Budgets and delivery timelines for marketing projects will be met on or ahead of time for internal and external department commitments
• Oversees the acquisition and distribution of ministry information from the direct-service staff to feed all marketing and donor communications with current, accurate, and inspiring stories that express clarity of services and outcomes, build brand integrity, and motivate donor response
• Oversee messaging content across all marketing channels in collaboration with the Director of Marketing and the Executive Director
• Produce compelling marketing copy, sharing the community impact of PRM’s work and the stories of the people served with accuracy, sensitivity and in line with PRM communication standards
• Provide direction for the creation and execution of website, email and social media marketing plans
• Lead the creation and execution of compelling presentations, events and messaging tailored to reach high-capacity partners and prospects who are open to investing significant resources in advancing PRM’s ministries, including financing of capital campaigns
• Conduct market research, including focus groups and various audience testing, to refine strategies to improve storytelling that will lead to the growth of PRM’s revenue in new markets in collaboration with the Chief Relationship Officer and the Executive Director
• Seek ongoing training or enrichment opportunities surrounding developing a marketing strategy to help PRM continually expand the target audiences and increase their response
• Participate in PRM’s Christ-centered ministry culture through actively engaging in staff worship and devotional opportunities, including sharing short devotionals on a rotating schedule

Skills on Resume: 

• Storytelling Skills (Hard Skills)
• Campaign Execution (Hard Skills)
• Brand Integrity (Hard Skills)
• Budget Management (Hard Skills)
• Content Oversight (Hard Skills)
• Copywriting Skills (Hard Skills)
• Event Management (Hard Skills)
• Market Research (Hard Skills)

Job Summary: 

• Ensure on-time, flawless execution of brand and marketing initiatives to deliver on the Marketing department’s OKRs.
• Plan and execute brand campaigns, identifying effective ATL and BTL opportunities for reaching target audiences. 
• Development and execution of content for advertising, promotion, collateral, and web programs.
• Oversees media planning, buying, and budget stewardship on media strategies to ensure support of brand/ad awareness goals. 
• Manage all external agency relationships, including brand budgets, invoicing, and billing structures
• Foster relationships and achieve brand objectives working cross-functionally across channels and teams
• Effectively translate user research into clear insights and actionable recommendations for marketing initiatives
• Unparalleled eye for detail, brand tone and voice, and ability to give clear guidance and feedback to graphic designers
• Oversee organic social media channels and overall content strategy, including blog

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Content Development (Hard Skills)
• Media Planning (Hard Skills)
• Agency Management (Hard Skills)
• Cross Collaboration (Soft Skills)
• User Insights (Hard Skills)
• Brand Guidance (Hard Skills)
• Social Media (Hard Skills)

Job Summary: 

• Develop and execute the integrated marketing plan for the focus area to deliver on Consumer Group, Business Group, and Sales priorities.
• Understand the audience, market, and competitive landscape to deliver differentiated programs by scenario.
• Leverage and localize global programs, positioning, messaging, and content. 
• Provide local feedback and insights to corporate marketing stakeholders.
• Continually optimize performance across the marketing mix and deliver insights and opportunities to Sales and BG.
• Partner closely with Events and Social to land execution across paid, earned, and owned channels.
• Work with the Partner organization to align marketing activities and incorporate relevant partner solutions into the plans
• Ongoing engagement with Sales to create and surface opportunities and support Sales objectives for the Solution Area.
• Align local marketing activities to modern marketing platforms and processes. 
• Ensure localization reviews are complete and accurate. Leverage global leading practices.
• Ensure relevant marketing executions are properly set up in systems and tools for tracking and reporting.
• Partner with offshore teams and Marketing Coordinators within the Marketing Service Desks (MSD). 
• Work closely with Marketing Service Central (MSC) for marketing execution capacity.
• Lead Microsoft brand stewardship, ensure GDPR compliance and adhere to Microsoft Accessibility Standards and Diversity and Inclusion principles in all marketing executions.

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Market Analysis (Hard Skills)
• Content Localization (Hard Skills)
• Performance Optimization (Hard Skills)
• Channel Execution (Hard Skills)
• Sales Alignment (Soft Skills)
• Compliance Standards (Hard Skills)
• Stakeholder Feedback (Soft Skills)

Job Summary: 

• Spearhead marketing strategy planning and creative execution with collaborative input from cross-functional teams (marketers, project managers, designers, copywriters, creative directors, social and content).
• Develop quarterly/yearly strategic marketing plans with input from diverse teams across the business.
• Understand and identify key inter-dependencies and critical path tasks, as well as anticipate potential issues.
• Create detailed project briefs for campaign development, which outline Marketing business objectives and needs.
• Serve as project manager through the development of comprehensive project plans with milestones and schedules, ensuring project team and stakeholder alignment through execution.
• Manage clearances and licensing for footage, photos, and music in collaboration with cross-functional business teams.
• Define targeted, go-to-market strategies for thought leadership, awareness, conversion, and lead generation, while also leveraging customer successes, in support of Cadence goals and messaging
• Use data to enhance and refine tactics to achieve the go-to-market program goals
• Serving as a strategic partner to key business leaders in the company to advance Cadence’s market position, including working with the team to define market-differentiating messaging and establishing go-to-market goals.
• Manage and coordinate development of relevant content in support of go-to-market programs.
• Planning and managing the marketing spend for these programs.
• Interface with the global demand gen team to incorporate lead generation, account-based marketing, and field marketing requirements into programs

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Strategic Planning (Hard Skills)
• Project Management (Hard Skills)
• Creative Briefing (Hard Skills)
• Go-to-Market (Hard Skills)
• Data Optimization (Hard Skills)
• Content Development (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Partner with Brand Partnerships group (ad sales) to respond to RFPs with Whistle’s sponsored and branded content ideas, talent casting ideas, and media solutions to address prospective advertisers’ marketing objectives.
• Assist the senior team in architecting strategic proposals, creatively brainstorm campaign ideas with organic brand integrations that show a clear understanding and in-depth knowledge of the advertiser's marketing goals, target audience, and campaign objectives.
• Leverage Whistle consumer and audience insights to prove ‘Why Whistle’ is the right media partner for prospective advertisers
• Partner with the Marketing team to create compelling proactive sales materials and sponsorship packages by connecting Whistle’s research, insights, and upcoming content slate
• Ideate compelling campaign tactics in the formats native to Whistle’s original programming
• Ensure the on-time delivery of multiple quality-controlled proposals every week.
• Produce marketing materials beyond RFPs, including one-sheets, research highlights and case studies, all of which reinforce the value proposition
• Develop and execute the marketing efforts across all channels, both digital and offline, for the business unit
• End-to-end execution of events, both in-person and virtual, including development of presentation (PowerPoint) materials, pre- and post-event promotions, reporting/ROI and coordination of swag, booth properties, etc.
• Build and manage the digital experience for these businesses across the web, including social, email, content marketing, etc.
• Work closely with sales leaders and business development partners to create effective programs and campaigns that help drive shared revenue growth goals
• Oversee the marketing communications editing, and approval process of creative requests to ensure high-quality standards and brand alignment
• Closely manage deadlines and tightly monitor budgets across all marketing channels, including print, events, advertising, and sales enablement tools

Skills on Resume: 

• RFP Management (Hard Skills)
• Proposal Development (Hard Skills)
• Audience Insights (Hard Skills)
• Sales Materials (Hard Skills)
• Campaign Ideation (Hard Skills)
• Event Management (Hard Skills)
• Digital Marketing (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Create and drive the integrated marketing calendar across channels for the product area
• Instrument campaigns to measure their success and report on progress towards campaign goals
• Collaborate with channel owners to improve future campaigns based on data and trends
• Ensure all the parts are moving properly across channels like creative and content, communicating frequently so that they have what they need to execute
• Collaborate with the analytics team to report on marketing success and identify opportunities for optimization
• Partner with the integrated marketers and channel marketing owners (email, webinar, paid media, SEO, etc.) to build integrated campaigns that drive awareness and consideration
• Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further business transformation
• Leverage data, analytics, and segmentation to identify opportunities and insights and translate needs into executable, integrated marketing plans that improve performance and deliver on objectives
• Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
• Partners with brand strategy and internal creative teams, along with agencies, on the creation of world-class communications and collateral that speak to the audience and campaign objectives
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.

Skills on Resume: 

• Marketing Calendar (Hard Skills)
• Campaign Reporting (Hard Skills)
• Data Analysis (Hard Skills)
• Cross Collaboration (Soft Skills)
• Integrated Campaigns (Hard Skills)
• Marketing Strategy (Hard Skills)
• Creative Development (Hard Skills)
• Performance Tracking (Hard Skills)

Job Summary: 

• Develop end-to-end marketing plans for the Education segment, defining an acquisition strategy to deliver on revenue objectives
• Understand the market and customer trends and customize programs
• Partner with sales and marketing stakeholders to ensure the successful execution of campaigns
• Drive coordinated marketing initiatives, including building the campaign strategy, identifying acquisition channels and tactics, informing creative development, and owning project and workstream management in partnership with audience and product marketers
• Run experiments and measure performance to provide data-validated insights to optimize campaigns, find new opportunities, and deliver on overall performance against short and long-term objectives
• Oversee execution of marketing campaigns and end-to-end execution tactics for clients, including existing campaigns and new business opportunities.
• Leverage a deep understanding of digital marketing practices, usage patterns, emerging technologies, ROI analysis, etc., to bring innovative ideas, tactics, and analytics services to client campaigns.
• Ensure all campaigns are data-driven and executed flawlessly to maximize client budgets.
• Keep a pulse on industry trends for all marketing mediums to inform strategic engagements (PPC, SEO, SEM, Social Paid, Media planning, E-Commerce, Online Advertising, Landing Pages optimization, linking strategies, social media, A/B testing, among others).
• Collaborate with segment marketing leads to define campaign objectives and establish a strategic brief.
• Partner with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, legal) to refine campaign needs and finalize briefing needs.
• Author and own strategic briefs for multiple products and lines of business, targeting multiple audiences, from working team to executive-level overviews.

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Market Analysis (Hard Skills)
• Campaign Strategy (Hard Skills)
• Project Management (Hard Skills)
• Performance Optimization (Hard Skills)
• Digital Marketing (Hard Skills)
• Industry Trends (Hard Skills)
• Strategic Briefing (Hard Skills)

Job Summary: 

• Execute integrated marketing plans and optimize results via key channels to improve KPIs and drive demand/lead generation
• Activate cross-channel campaigns incorporating email, social, display, website, live/digital events, etc., while working in partnership with Content and Analytics teams
• Work with stakeholders to identify and test new growth opportunities across segments/channels
• Own the reporting cadence and discipline, measure performance based on the established measurement framework and provide optimization recommendations to stakeholders
• Collaborate with other team members across the organization so that all components of a campaign are orchestrated flawlessly, including strategy, messaging, branding, creative, trafficking, tagging, etc.
• Work with clients directly to understand their marketing needs and identify relevant data insights.
• Create innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities.
• Engage internal resources and partners for project/campaign planning and unified expertise.
• Draft proposals laying out integrated strategies and expected outcomes for client review.
• Report results and explain implications of executed strategies to clients.
• Analyze strategy results and make recommendations for optimization.

Skills on Resume: 

• Demand Generation (Hard Skills)
• Cross Channel (Hard Skills)
• Growth Opportunities (Hard Skills)
• Performance Reporting (Hard Skills)
• Campaign Coordination (Hard Skills)
• Client Engagement (Soft Skills)
• Marketing Strategy (Hard Skills)
• Data Insights (Hard Skills)