INTEGRATED MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Nov 11, 2025 - The Integrated Marketing Manager develops and executes cross-functional campaigns, drawing on both in-house and agency experience to deliver measurable results. This role requires expertise in managing partners, co-creating issue-focused initiatives, driving new business, and using analytics to optimize strategies. The manager also excels at communication and organization, engaging high-profile stakeholders while leading teams and balancing multiple priorities in a fast-paced environment.

Essential Hard and Soft Skills for a Standout Integrated Marketing Manager Resume
  • Marketing Strategy
  • Campaign Management
  • Brand Strategy
  • Data Analytics
  • Content Strategy
  • Project Management
  • Market Research
  • Social Media
  • Influencer Management
  • Budget Planning
  • Cross Collaboration
  • Team Leadership
  • Client Relations
  • Communication Skills
  • Stakeholder Management
  • Creative Alignment
  • Time Management
  • Commercial Awareness
  • Customer Understanding
  • Agency Collaboration

Summary of Integrated Marketing Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 8 years of Experience

  • Work experience in integrated marketing, creative program management, or agency account management with proven ability to manage large-scale marketing campaigns.
  • Experience operating within complex organizations with many stakeholders
  • Experience working with an in-house creative team
  • Understanding of KPIs and campaign performance metrics across marketing channels
  • Background working with traditional and digital media
  • Excellent project management skills and strong attention to detail, with the capability to work on multiple campaigns/priorities simultaneously
  • Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
  • Ability to drive projects forward in an environment that could be ambiguous
  • Willing to move through the clutter to get to an output quickly and efficiently

2. BA in Business Administration with 7 years of Experience

  • Experience within a campaign-specific role, particularly within digital campaign management, with demonstrable experience in delivering results-driven campaigns.
  • Knowledge and experience in developing testing strategies and plans.
  • Knowledge and experience of using marketing automation tools to deliver exceptional campaigns
  • Strong understanding of GDPR laws.
  • Strong reporting and data analysis skills.
  • Excellent influencing and people skills, able to engage and build relationships.
  • Strong presentation skills and comfortable presenting to senior management.
  • Strong organisation and planning skills.
  • Flexible and thrives in a fast-moving environment.
  • Strong attention to detail.

3. BA in Communications with 9 years of Experience

  • Marketing experience, including agency and in-house experience.
  • Experience leading large cross-functional teams on major projects or initiatives.
  • Experience managing agency partners and projects on time and on budget.
  • Experience co-creating issue-focused campaigns with partners/clients.
  • Proven track record of developing integrated marketing campaigns with strategies and tactics connected to tangible metrics and outcomes.
  • Track record of using data and analytics to improve results.
  • Demonstrated success in leading new business opportunities.
  • Exceptionally strong written and verbal communication skills.
  • Ability to communicate effectively with multiple high-profile donors and board members.
  • Strong organizational skills, with the ability to manage multiple priorities and deadlines.
  • Ability to think creatively and problem-solve in a fast-paced work environment.
Relevant Information
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