INTEGRATED MARKETING COORDINATOR SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Sep 25, 2025 - The Integrated Marketing Coordinator develops and executes digital media plans across multiple platforms, with hands-on experience in media buying, omni-channel campaigns, and social media strategy. This role requires a detail-oriented multitasker who excels at prioritizing, demonstrates proficiency in Photoshop, Keynote, PowerPoint, and video editing, and has strong communication skills with a proactive, team-oriented mindset. The coordinator also blends creative thinking with analytical acumen to optimize performance and deliver exceptional marketing outcomes across digital touchpoints.

Essential Hard and Soft Skills for a Standout Integrated Marketing Coordinator Resume
  • Marketing Strategy
  • Campaign Management
  • Data Analysis
  • Content Creation
  • Social Media
  • Email Marketing
  • Project Management
  • Asset Coordination
  • Budget Management
  • Event Planning
  • Cross Collaboration
  • Team Communication
  • Creative Collaboration
  • Relationship Building
  • Presentation Skills
  • Adaptability Skills
  • Client Relations
  • Inquiry Management
  • Team Support
  • Process Management

Summary of Integrated Marketing Coordinator Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Experience with marketing automation and Email Service Provider (ESP) platforms
  • Experienced in hands-on implementation and results measurement
  • Digital marketing experience (Google Adwords, SEO, SEM, Facebook Ads, Google Analytics)
  • Experience in marketing and public relations planning, and execution
  • Working knowledge of customer segmentation and analytical tools such as Excel, SAS, SQL
  • Knowledge of Adobe Photoshop and the ability to perform common graphics creation and modification
  • Basic Knowledge of HTML and the ability to code email templates
  • Strong understanding of usability within mobile, email, social, digital, and web channels.
  • Proficiency with the Salesforce CRM system
  • Knowledge of the various data privacy laws that impact email marketing
  • Demonstrated communication skills, including written, verbal, and listening.
  • Ability to prioritize workload, take ownership, and project manage multiple overlapping initiatives.

2. BA in Communications with 6 years of Experience

  • Integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions for Ad Sales
  • Expertise in PowerPoint, strong Microsoft Office skills, and Custom Show experience 
  • Exceptional writing, storytelling, and communication skills with a keen understanding of how to craft and evolve narratives for client pitches
  • Strong command of digital and social platforms with a proven track record in driving cross-platform monetization
  • Outstanding project management skills, including organization, planning, multi-tasking, and time management
  • Strong communicator, comfortable with presenting in front of groups and/or clients
  • Ability to work independently and with a team in a fast-paced work environment
  • Entrepreneurial, self-starter with a hands-on approach
  • Ability to adapt, be flexible, and solution-oriented in an environment of constant change
  • Upbeat, can-do, proactive attitude, ability to remain calm under pressure

3. BA in Public Relations with 3 years of Experience

  • Experience with media buying, executing digital media plans, and omni-channel digital marketing
  • Experience in effectively managing multiple tasks simultaneously, excellence in organizing and prioritizing
  • Knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, TikTok, Snap, Pinterest, etc.), and how each platform can be deployed in different scenarios
  • Knowledge of social media and digital marketing initiatives and strategies
  • Exceptional written, verbal, and listening communication skills with a can-do attitude
  • Excellent Photoshop, Keynote, and PowerPoint skills, including MS Suite skills, and video editing knowledge
  • Must be detail-oriented with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
  • Ability to switch from the creative side of marketing to the analytical side, the ability to prove ideas are analytically sound
  • Excellent teamwork skills coupled with a service attitude toward fashioning top-notch customer experiences and supporting internal clients.

4. BA in Media Studies with 2 years of Experience

  • Experience in the tech industry, tech retail, digital marketing, or ad agencies
  • Understanding of marketing channels and the digital media landscape
  • Understanding of marketing frameworks for campaigns, including goal and objective setting, strategies, and tactics to bring campaigns to life
  • Familiarity with marketing KPI’s and measurement frameworks, testing, and optimization
  • Familiarity with desktop research and brief writing
  • Excellent written and verbal communication skills
  • Ability to work in technology platforms such as MS Office, and learn the internal Workflow System, Digital Asset Management System, and Discount Admin
  • Strong organizational skills with the ability to work in a fast-paced environment.
  • Flexibility to work a varied, non-standard schedule to include evenings, weekends, and holidays
  • Flexible personality that can thrive in a fast-paced environment
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