Published: Sep 25, 2025 - The Integrated Marketing Coordinator develops and executes strategic, on-brand marketing initiatives across digital, print, events, and in-store channels, ensuring consistent messaging and campaign alignment. This role involves collaborating cross-functionally with media, creative, PR, ecommerce, and sales teams to drive ROI-positive campaigns while managing timelines, pitch decks, reports, and milestone tracking. The coordinator also leverages research and data insights to continuously optimize marketing efforts and maximize brand visibility and sales opportunities.

Tips for Integrated Marketing Coordinator Skills and Responsibilities on a Resume
1. Integrated Marketing Coordinator, BrightWave Media, Austin, TX
Job Summary:
- Assist and implement a comprehensive marketing strategy using the web, digital, social, print and events.
- Provide analytical reports across all digital channels (social, web, app) and actionable takeaways
- Assist the Marketing Manager in organizing special events and community outreach programs that promote the Happy Valley brand.
- Assist the Marketing Manager in all wholesale marketing needs
- Prepare and maintain public relations, media, and informational materials
- Provide input and ideas around website content creation along with the SEO agency.
- Help identify marketing trends and key opportunities for innovation
- Undertake daily administrative tasks to ensure the functionality and coordination of the Marketing Department’s activities.
- Prepare and deliver marketing presentations.
- Conduct market research and analyze customer ratings and questionnaires.
- Provide a forum for in-store patient education programs and customer/patient feedback.
- Participate in trade shows, activations, local events, and wholesale pop-ups.
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Data Analysis (Hard Skills)
- Event Planning (Soft Skills)
- Public Relations (Hard Skills)
- Content Creation (Hard Skills)
- Trend Identification (Hard Skills)
- Team Collaboration (Soft Skills)
- Presentation Skills (Soft Skills)
2. Integrated Marketing Coordinator, NovaPath Solutions, Denver, CO
Job Summary:
- Act as the Knowledge Manager for Corporate Marketing, maintaining a cohesive suite of marketing collateral and templates and a central source for statistics and rankings
- Maintain profiles (headshots and bios) and locations on Berkadia.com, as well as the company's intranet site
- Manage corporate gift program, closing gift program and holiday store
- Maintain inventory and budget, and constantly seek opportunities to improve Berkadia's internal eCommerce efforts
- Continuously research suppliers and vendors for the corporate gift program
- Manage print vendor relationships and the corporate print store
- Manage the day-to-day handling of all social media channels, adapting content to suit different channels, including planning and curating post content, engaging with relevant content, and monitoring activity
- Track, analyze, and report on social media performance
- Research and evaluate the latest social media strategies and tactics
- Serve as key strategic marketing partner for Hotels and Hospitality, Student Housing, and Manufactured Housing, leading account-based marketing strategies in support of business objectives
- Provide marketing support for Tier 3 conferences and events
- Manage meetings, timelines and budgets related to integrated marketing projects, all while collaborating with Creative and Communications partners to execute
Skills on Resume:
- Knowledge Management (Hard Skills)
- Content Maintenance (Hard Skills)
- Vendor Management (Hard Skills)
- Budget Management (Hard Skills)
- Social Media (Hard Skills)
- Data Reporting (Hard Skills)
- Strategic Marketing (Hard Skills)
- Project Coordination (Soft Skills)
3. Integrated Marketing Coordinator, BlueArc Studios, Portland, OR
Job Summary:
- Create, execute and oversee production of brand collateral, including marketing materials, brand communications, print, digital, email and/or social campaigns.
- Conceptualize and write strategic integrated marketing presentations and proposals
- Collaborate cross-functionally with Digital, Creative, Client Success, and Customer Experience teams to develop compelling and ROI-driven marketing campaigns
- Assist with various projects that help with brand storytelling
- Collaborate with the Creative team on the execution of brand and client projects
- Support all aspects of email communications, including copywriting, creation, deployment, communications calendar, and analysis
- Communicate with all levels of management on the status of all projects, changes in strategy, standards, initiatives, priorities and resources.
- Provide support to the VP, Marketing on various marketing, communications and research projects
- Perform all tasks and duties efficiently and safely.
- Remain flexible and adaptable in work schedules and work assignments to meet departmental and organizational needs.
- Represent Brandshare in a manner that conveys professionalism, confidentiality, courtesy, fairness, personal integrity, and respect for others.
Skills on Resume:
- Brand Collateral (Hard Skills)
- Marketing Proposals (Hard Skills)
- Cross Collaboration (Soft Skills)
- Brand Storytelling (Soft Skills)
- Email Marketing (Hard Skills)
- Project Communication (Soft Skills)
- Research Support (Hard Skills)
- Adaptability Skills (Soft Skills)
4. Integrated Marketing Coordinator, Mosaic Edge, Columbus, OH
Job Summary:
- Initiate and support marketing strategy/positioning/campaign timing
- Create, deliver and manage strategic, actionable, on-brand messaging with a consistent look and feel in all marketing channels while incorporating new ideas
- Collaborate cross-functionally, including with traditional and digital media, creative, visual, events, PR, ecommerce and store teams, to develop compelling and ROI driving marketing campaigns
- Generate, maintain, and share key campaign documents to ensure alignment across the marketing department and relevant internal teams.
- Develop marketing milestones and creating pitch presentations, to curating marketing highlights and vendor performance reports
- Ensure big ideas and exclusive marketing opportunities are pursued and products align with the central theme of each campaign
- Use actionable research and data to improve, optimize and drive future campaigns, incorporating a fail fast, fail cheap model of learning
- Cultivate relationships with sales and merchandising teams to deepen understanding of opportunities to maximize brand exposure and sales growth
- Develop and demonstrate a clear and persuasive presentation style and ensure presentation support materials are accurate and consistent with brand standards
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Brand Messaging (Hard Skills)
- Cross Collaboration (Soft Skills)
- Campaign Management (Hard Skills)
- Presentation Development (Hard Skills)
- Data Analysis (Hard Skills)
- Relationship Building (Soft Skills)
- Presentation Skills (Soft Skills)
5. Integrated Marketing Coordinator, Aurora Digital, Miami, FL
Job Summary:
- Support the Integrated Marketing team with the development and execution of marketing campaigns and activations.
- Creative brief development and input
- Result reporting, including data/results retrieval from various tools
- Support Catering marketing initiatives such as Campaigns, Contests, Field Team support, and Sales Team support.
- Catering Marketing Calendar development and maintenance
- Creative brief development and input
- Proofing and logistics with the Print Logistics team
- Manage field inquiries and requests from the Sales Team and the Field Team
- Data/results retrieval from various tools and creation of redemption reports with that information
Skills on Resume:
- Campaign Execution (Hard Skills)
- Creative Briefing (Hard Skills)
- Data Reporting (Hard Skills)
- Team Support (Soft Skills)
- Calendar Management (Hard Skills)
- Print Logistics (Hard Skills)
- Inquiry Management (Soft Skills)
- Redemption Reporting (Hard Skills)
6. Integrated Marketing Coordinator, Horizon Connect, Nashville, TN
Job Summary:
- Coordinate Catering marketing material orders
- Support culinary and category growth testing initiatives with on-premise marketing materials
- Develop, proof, and review creative materials
- Act as an interdepartmental liaison and manage the internal review process with various departments.
- Coordinate logistics with the print vendor for on-time delivery
- Maintain tracking spreadsheets and processes to facilitate the distribution of materials to bakery-cafes
- Communicate with and act as a “Go To” person for bakery-cafe managers and field management with questions or issues concerning POP
- Manage LTO (Limited Time Offer) Code Setup and Maintenance for Catering and Delivery
- Using the LTO tool, set up all the needed codes accurately and get them approved by the manager
- Assist with competitive research and provide clear readouts
- Collect data and prepare data sheets for the Insights Team
Skills on Resume:
- Material Coordination (Hard Skills)
- Growth Testing (Hard Skills)
- Creative Review (Hard Skills)
- Process Management (Soft Skills)
- Vendor Logistics (Hard Skills)
- Data Tracking (Hard Skills)
- Team Communication (Soft Skills)
- Competitive Research (Hard Skills)
7. Integrated Marketing Coordinator, LumenBridge Marketing, Milwaukee, WI
Job Summary:
- In alignment with the other marketing team members, actively support various multi-channel initiatives, including earned, owned, and paid media
- Creatively contribute to the development of large and small marketing assets
- Conduct, distill, and communicate industry-related or prospect-related research for competitive analysis and content creation
- Collaborate closely with client success, product, sales, business development, human resources, and data analytics teams
- Help orchestrate and execute demand generation campaigns through thoughtful, responsible experimentation
- Assist in connecting the dots between business development/channel partners, vendors, and the marketing team
- Ensure consistency in project logistics, communication, and tracking
- Work with the creative lead to refresh existing collateral
Skills on Resume:
- Multi-Channel (Hard Skills)
- Asset Development (Hard Skills)
- Competitive Research (Hard Skills)
- Cross Collaboration (Soft Skills)
- Demand Generation (Hard Skills)
- Partner Coordination (Soft Skills)
- Project Logistics (Hard Skills)
- Collateral Refresh (Hard Skills)
8. Integrated Marketing Coordinator, Veritas Collective, Charlotte, NC
Job Summary:
- Partner closely with integrated team members to support the execution and reporting of seasonal cross-channel campaigns that engage an audience of high-net-worth individuals and interior designers
- Support strategic brand, seller, and charitable/third-party partnerships, help with proposals, and keep live projects on track, ensuring deliverables are met
- Help grow the recent Auctions business, collaborating with senior team leaders on guest curation, promotions, and ongoing marketing campaigns
- Work with channel owners to ensure the timely delivery of campaign assets and the smooth functioning of the campaign process
- Partner with channel owners and/or Analytics to document campaign impact, optimize performance, and marketing channels
- Run cross-functional meetings, gathering agenda topics, and tracking follow-ups
- Leverage research, industry insights and market trends to help inform campaign strategy, topics, and partnerships, and uncover opportunities
- Develop relationships with cross-functional partners across Marketing, Supply, Product and Operations to support campaign management
Skills on Resume:
- Campaign Execution (Hard Skills)
- Partnership Support (Soft Skills)
- Business Growth (Hard Skills)
- Asset Coordination (Hard Skills)
- Performance Optimization (Hard Skills)
- Meeting Management (Soft Skills)
- Market Research (Hard Skills)
- Relationship Building (Soft Skills)
9. Integrated Marketing Coordinator, Pinnacle Reach, Salt Lake City, UT
Job Summary:
- Work cross-functionally to determine how strategic promotions fit within a specified department's overall strategy and develop detailed plans to execute and recap the initiatives accordingly
- Support the creation of innovative, integrated marketing plans that fulfill internal team needs by identifying key shoppable moments throughout the year and around the world
- Develop, execute, coordinate, and measure select integrated marketing campaigns tied to core markets
- Maintain a comprehensive cross-functional marketing calendar to help enforce timely campaigns and promotions
- Coordinate recurring European marketing meetings
- Connect the customer mindset, industry timeline, and product initiatives through all marketing channels (i.e., promos, push, editorial, email, social, video, etc.)
- Directly work with internal partners (merchandising leads, global marketing teams, country managers, etc) to understand marketing needs.
- Engage internal resources and partners for project/campaign planning and work to keep all efforts working in a timely and efficient manner.
- Draft campaign briefs based on a tiered approach
- Run reports on post-campaign retros and provide regular look-backs to provide year-over-year learnings
- Help to optimize strategic initiatives based on prior executions and learnings
- Working with the Creative Team and the International team to coordinate banner requests for content, products, promotion, and other campaigns
- Manage and coordinate translation requests with agency and global marketing partners
Skills on Resume:
- Promotion Planning (Hard Skills)
- Marketing Strategy (Hard Skills)
- Campaign Management (Hard Skills)
- Calendar Management (Hard Skills)
- Meeting Coordination (Soft Skills)
- Customer Insight (Hard Skills)
- Project Collaboration (Soft Skills)
- Data Reporting (Hard Skills)
10. Integrated Marketing Coordinator, EmberWave Group, Orlando, FL
Job Summary:
- Support the Integrated Marketing Managers in all facets of the planning and execution of seasonal marketing campaigns, stories and supporting workstreams.
- Route and collect feedback on campaign creative and plans (including feedback on go-to-market plans, tactical plans and work orders).
- Partner with Integrated Marketing Managers and marketing channel leads to compile key campaign performance metrics and assist with the presentation of performance share-outs.
- Support campaign photo and video shoots by working with Product Marketing to outline outfit recommendations and shoot considerations.
- Manage the timely delivery of information and products to creative partners to facilitate photo and video shoots.
- Partner with cross-functional teams to gather product details critical to kicking off campaigns with creative partners (i.e., product forecasts, exceptions, hero style/colorway details, etc.).
- Assist with compiling content for key cross-functional presentations.
- Contribute to the development of seasonal go-to-market campaigns by participating in relevant brainstorms and providing feedback on creative and messaging.
- Stay current on runner, fitness, and consumer trends as well as the competitive landscape and use this awareness to influence and the team’s work.
- Support the Integrated Team in keeping all marketing and calendars up-to-date and reflective of current plans
Skills on Resume:
- Campaign Planning (Hard Skills)
- Creative Feedback (Soft Skills)
- Performance Reporting (Hard Skills)
- Shoot Coordination (Hard Skills)
- Information Management (Hard Skills)
- Cross Collaboration (Soft Skills)
- Content Preparation (Hard Skills)
- Trend Awareness (Soft Skills)
11. Integrated Marketing Coordinator, ClearSky Creative, Raleigh, NC
Job Summary:
- Supports development of integrated marketing strategies and campaigns to maximize equity and demand generation for the Wrangler brand across key consumer touchpoints, including digital media, ecommerce, and brand marketing platforms
- Coordinates the fulfillment of brand media campaigns and collaborates with creative and media agency partners to bring campaigns to life, from brief to execution, enabling them to do their very best work.
- Leverages marketing analytics to identify opportunities, adjust strategies, and deliver against critical digital KPIs.
- Manages content production with a focus on digital channels to support brand and ecommerce priorities
- Coordinates and oversees seasonal photoshoots, including booking talent, confirming key looks with the cross-functional team, approving locations, stylists, and budget.
- Coordinates post-production for all creative assets and manages the distribution and organization of all assets
- Partners with the ecommerce and social media teams to manage the content production process with photographers, influencers, and content creators to develop assets outside of brand-managed shoots
- Collaborates with internal teams and agency partners to brainstorm creative content and campaigns
- Establishes timelines and calendars for alignment with internal stakeholders
- Partners with Sr. Manager, Integrated Marketing and the ecommerce team to deliver weekly, monthly and quarterly reports and insights.
- Assists with budget management, processing vendor invoices from submission to payment, ensures project budgets are on target, and partners with the Sr. Manager on budget reconciliation
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Campaign Coordination (Hard Skills)
- Data Analytics (Hard Skills)
- Content Production (Hard Skills)
- Photoshoot Management (Hard Skills)
- Asset Management (Hard Skills)
- Creative Collaboration (Soft Skills)
- Budget Management (Hard Skills)
12. Integrated Marketing Coordinator, Redwood Strategy Co., Sacramento, CA
Job Summary:
- Serve as an Activation point on RFP responses, including leading creative briefings and collaboration, vetting concepts with all necessary teams, developing campaign elements, confirming production budgets and assisting with presentation.
- Support all aspects of activation of assigned marketing programs after sell-in, including managing agency/client partners, liaising with Creative and channel teams on content production and delivery, managing timelines, crafting pre-pro materials, representing client needs on set, coordinating campaign launch, and collaborating with Media Activation and VCI teams on reporting
- Collaborate with integrated marketing pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas through appropriate Channel Team points on the Activation team
- Build and maintain campaign execution materials, including program decks, one-sheets, meeting agendas, production schedules, client timelines, scripts, and recap notes
- Collecting and prioritizing program assets, monitoring social media rollouts, and assisting on production shoots
- Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements
- Support campaign execution by overseeing content deployment, tracking product, working with external vendors, and ensuring budgets are managed.
- Report on performance of campaigns both during and following completion, tracking relevant results and KPIs for post mortems.
- Help put together campaign wrap materials
Skills on Resume:
- RFP Management (Hard Skills)
- Program Activation (Hard Skills)
- Creative Collaboration (Soft Skills)
- Campaign Materials (Hard Skills)
- Asset Coordination (Hard Skills)
- Content Deployment (Hard Skills)
- Budget Oversight (Hard Skills)
- Performance Reporting (Hard Skills)
13. Integrated Marketing Coordinator, Apex Vision Agency, Kansas City, MO
Job Summary:
- Contribute to all phases and elements of planning and developing marketing campaigns that support the App Store’s marketing and business goals.
- Work closely with the larger Integrated Marketing team to align campaign and channel strategies across digital, direct marketing, and growth programs, as well as close collaboration with cross-functional teams across the App Store’s larger organization.
- Collaboration with Apple Marcom will be a key component of this role’s contribution to campaign design and execution.
- Ongoing work includes support for tasks in the planning and post-launch campaign phases, including the gathering of data and research, follow-up on asks from cross-functional teams, participation in brainstorms, and creation of campaign recaps that summarize performance insights and recommended optimizations.
- Have knowledge of, and a perspective on, digital communication channels (email, social and advertising, SEO), an ability to project manage, and acute attention to detail.
- Support the integrated marketing team in the development of omni-channel campaign strategies and execution of key initiatives over the holiday and registry peak season
- Partner with project management, creative, production, and operations teams to deliver targeted compelling messages that drive sales and customer response
- Monitor and report competitors' marketing and sales activities
- Effectively manage daily administrative tasks in support of the Integrated Marketing team, including updates to the marketing calendar
- Ensure adherence to the process to maintain the accuracy of communication and quality of marketing outputs while meeting deadlines effectively
- Identify and address production issues, timing conflicts, and communicate decisions to key stakeholders
Skills on Resume:
- Campaign Planning (Hard Skills)
- Cross Collaboration (Soft Skills)
- Campaign Execution (Hard Skills)
- Data Research (Hard Skills)
- Digital Channels (Hard Skills)
- Project Management (Hard Skills)
- Competitor Monitoring (Hard Skills)
- Administrative Support (Soft Skills)
14. Senior Integrated Marketing Coordinator, SilverLining Communications, Richmond, VA
Job Summary:
- Collaborate with leadership to establish marketing budget, goals and strategies for assigned accounts or projects
- Manage projects and timelines for multiple clients effectively, utilizing designated platforms
- Coordinate across departments and hold team members accountable for all responsibilities related to projects or deliverables
- Function as the day-to-day contact between the client and the agency
- Support account leadership by generating agendas, recaps, project estimates and purchase orders, reviewing billing and updating the billing tracker
- Ensure client’s brand, values and products/services are accurately and effectively communicated
- Support the Senior Integrated Marketing Manager with the rollout of integrated campaigns and marketing initiatives, all the way through from brief to execution.
- Manage and communicate end-to-end campaign planning, including key milestones, workback timelines and campaign rollouts.
- Ensure visibility and alignment across the team, maintaining relevant documentation throughout.
- Collaborate with cross-functional teams and channel owners to develop and scope out campaign rollouts, identifying all assets required and briefing the creative team.
- Partner with the creative team on campaign pre-production and post-production tasks.
Skills on Resume:
- Budget Planning (Hard Skills)
- Project Management (Hard Skills)
- Team Coordination (Soft Skills)
- Client Relations (Soft Skills)
- Account Support (Hard Skills)
- Brand Communication (Hard Skills)
- Campaign Management (Hard Skills)
- Creative Collaboration (Soft Skills)