Updated: July 22, 2024 - The Brand Marketing Coordinator is responsible for organizing all product and sample requirements for photoshoots, managing the marketing sample room, and maintaining inventory documents to ensure operations are streamlined and efficient. This role also includes coordinating logistics for shoots, such as catering and equipment, and acting as the primary liaison for shoot-related inquiries, ensuring that each project aligns with the brand's messaging and operational goals. Additionally, the coordinator supports overall marketing operations by arranging special events, managing the brand's online presence, and fostering collaboration across departments to enhance brand engagement and effectiveness.


Tips for Brand Marketing Coordinator Skills and Responsibilities on a Resume
1. Brand Marketing Coordinator Resume Format
Job Summary:
- Assists in de definition, development, and guidance of the Brand Strategies, conducting presentations to communicate the plans.
- Supports the effective analysis of information (target markets, trends, etc.) to make consumption projections that estimate the evolution of the market and the Company's products.
- Supports defining strategies to conquer consumers regionally/nationally.
- Ensures control of the evaluation of each product/brand in the market for each of the channels.
- Supports brand management and trade marketing for the development and execution of point-of-sale materials in each of the temporalities.
- Monitoring activations, demos, and special events.
- Guarantees a correct portfolio strategy by channel and by region in support of the Brand Manager.
- Detects the needs of the Product and the Market to carry out effective market research.
- Ensures the implementation and development of efficient brand and regional strategies, achieving a greater market share and strengthening the brand positioning.
- Constant monitoring of the marketing budget and utilization of operational resources, in support of the Brand Management and the Administration and Finance Management.
- Manages outside promotional agencies and inquiries.
- Assist in creating materials used for proposals, correspondence, presentations, and reports.
Skills on Resume:
- Strategic Planning (Hard Skills)
- Market Analysis (Hard Skills)
- Regional/National Consumer Engagement (Hard Skills)
- Market Evaluation (Hard Skills)
- Trade Marketing (Hard Skills)
- Event Monitoring (Hard Skills)
- Market Research (Hard Skills)
- Budget Management (Hard Skills)
2. Brand Marketing Coordinator Resume Model
Job Summary:
- Collating all products and samples required for shoots and working closely with the Graphic Designer to set up a shot list
- Manage the marketing sample room ensuring all marketing shoot samples are kept tidy and organised
- Keep the marketing sample check-in and check-out document updated and order new samples
- Ensure all models and support staff from shoots are gifted with Boody post-campaign
- Create the photoshoot call sheet and share it with the shoot crew prior to the shoot and act as the main point of contact for any shoot-based questions related to times and locations
- Ensure smooth pack down of shoot and transfer of all assets and products back to relevant locations
- Manage any logistics and orders related to catering and act as a runner on the shoot day to facilitate any last-minute requests around props, food, etc
- Support marketing day-to-day operations including media campaigns, promotions, and projects.
- Arrange and coordinate special events, projects, and mailings
- Work collaboratively across all departments to ensure everyone is delivering on brand message
- Organizing and managing press, marketing, and brand events.
- Managing brand and e-commerce website
Skills on Resume:
- Organizational Skills (Hard Skills)
- Communication Skills (Soft Skills)
- Attention to Detail (Hard Skills)
- Time Management (Soft Skills)
- Problem-Solving Skills (Soft Skills)
- Interpersonal Skills (Soft Skills)
- Event Management (Hard Skills)
- Tech Savvy (Hard Skills)
3. Brand Marketing Coordinator Resume PDF Editor
Job Summary:
- Manage day-to-day line development for products with the cross-functional team to achieve corporate goals.
- Manage key milestones in the development process with supporting financials, PowerPoints and presentations.
- Ensure product line meets financial targets and brand budgets.
- Assist with the execution of business plans.
- Collect, analyze, and summarize data in support of brand development.
- Work closely with the Product Design, Packaging, and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
- Collaborate with global subsidiaries to address global needs and market feedback
- Support global information needs.
- Communicate franchise/brand and marketing strategies with all stakeholders including the internal cross-functional teams.
- Assist in the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups.
- Maintain data accuracy of product line documentation.
- Ensure consistency across the franchise/brand across assets and commercial deliverables.
Skills on Resume:
- Project Management (Hard Skills)
- Financial Management (Hard Skills)
- Presentation Skills (Hard Skills)
- Analytical Skills (Hard Skills)
- Collaboration and Communication (Soft Skills)
- Market Research (Hard Skills)
- Strategic Thinking (Soft Skills)
- Attention to Detail (Soft Skills)
4. Brand Marketing Coordinator Resume Template
Job Summary:
- Willingness to be a team player and partner with the different pillars of the marketing function to respond to and complete small to large-scale and cross-functional requests.
- Assist in the planning and coordination of marketing projects, and the maintenance and management of marketing platforms.
- Assist in the development and execution of social media and other forms of digital content.
- Assist in the development of external content including press releases, blog articles and sales collateral.
- Assist in the development of employee-focused content, including special interest pieces.
- Assist in the development of graphic assets including presentations, sales collateral, flyers, invitations, etc., in accordance with brand standards.
- Ensure content integrity, accuracy, timeliness and relevance is consistent with key messages.
- Consume, interpret and recommend action on marketing data.
- Implementation of marketing & social campaigns and ensuring message and content are within brand values and guidelines.
- Developing strategies and coordinating marketing campaigns across print, and online platforms to ensure that products and services meet customers' expectations and to build the credibility of the brand
- Identify appropriate new strategic marketing partnerships or campaigns to drive sales
Skills on Resume:
- Collaboration and Teamwork (Soft Skills)
- Project Management (Hard Skills)
- Digital Content Creation (Hard Skills)
- Content Development (Hard Skills)
- Graphic Design (Hard Skills)
- Content Management (Hard Skills)
- Data Analysis (Hard Skills)
- Campaign Coordination and Strategy (Hard Skills)
5. Brand Marketing Coordinator Resume Sample
Job Summary:
- Develop and recommend product positioning, messaging, and pricing/promotion strategy with a consistent omnichannel lens
- Assist in the development and own end-to-end execution of the 360-marketing plan from strategy and briefing to launch and reporting
- Own the go-to-market strategies for campaigns and NPD, ensuring cross-functionally the strategies, planning, and execution are done on time, seamlessly and with consistency
- Manage, ideate and execute marketing to support the overall content calendar and priorities across all channels
- Monitor key trends, brands and competitors’ performance across eCommerce and Brick and Mortar retailers
- Identifying ways to grow awareness, improve performance, drive reviews, or fill gaps
- Help lead PR vendor to drive overall brand awareness, award placements & amplification of the brand purpose
- Lead end-to-end partnership opportunities for the brand including overall strategy, planning, execution cross-functionally and cross-channels
- Ensure ideas and concepts align with marketing objectives and are completed in accordance with timelines
- Conduct research and analyze data on past campaigns to identify and define audiences.
- Present ideas and strategies to the team.
- Manage day-to-day brand team budget.
- Champion the brand and customer at all times.
Skills on Resume:
- Product Positioning and Messaging (Hard Skills)
- Pricing and Promotion Strategy (Hard Skills)
- 360-Marketing Plan Execution (Hard Skills)
- Go-to-Market Strategy (Hard Skills)
- Cross-Channel Marketing Execution (Hard Skills)
- Competitive Analysis (Hard Skills)
- PR and Brand Awareness (Hard Skills)
- Partnership Development (Hard Skills)
6. Brand Marketing Coordinator Resume Download
Job Summary:
- Understand and implement brand standards across all business lines and units.
- Develop content for distribution across internal & external platforms, ongoing asset maintenance and review.
- Aide the project management and approval process between internal stakeholders and the Strategy & Creative department.
- Work closely with the Strategy & Creative team on new business bid presentations and submissions.
- Anticipate project needs, discern work priorities, and meet deadlines with minor supervision.
- Assist in the development and execution of promotional events, client events and openings.
- Foster strong relationships and excellent collaboration with WPC teams and senior regional leaders.
- Support administrative duties including financial tracking, logistics, scheduling and product deliverables.
- Work closely with Senior Marketing Manager on cross-channel marketing efforts including strategic planning, execution, maintenance, and tracking.
- Own acquisition and retention campaigns, partnerships, and promotions from initial brief to post-live optimizations.
- Collaborate with the growth team and Influencer Marketing Manager to bring influencer content to life across the full Nutrafol integrated marketing experience.
Skills on Resume:
- Brand Management (Hard Skills)
- Content Development (Hard Skills)
- Project Management (Hard Skills)
- Presentation Skills (Soft Skills)
- Time Management (Soft Skills)
- Event Management (Hard Skills)
- Relationship Building (Soft Skills)
- Administrative Proficiency (Hard Skills)
7. Brand Marketing Coordinator Resume Online Editor
Job Summary:
- Support in the development and implementation of the marketing activation strategy in line with vision
- Work to ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects
- Ideates concepts for brand activations, collaborations and special projects along with the marketing team
- Write editorial pitches, product briefs and event collateral seasonally
- Pitch seasonal brand activation activity across all mediums
- Ideate and manage ‘Meet the VIP’ customer events across
- Manages all aspects of brand activations including production, logistics and invoicing
- Remain on top of identifying trends and cultural happenings and competitor analysis
- Creates strong partnerships with like-minded brands for co-activations, giveaways, events and more
- Help develop appropriate tactical marketing activity within the season.
- Consistently evaluate and monitor the impact of all marketing activity to ensure it is both relevant and cost-effective
- Support the Senior Director of marketing in the creation of the Marketing budget and ensure it is maintained
Skills on Resume:
- Marketing Strategy Development (Hard Skills)
- Brand Management (Hard Skills)
- Creative Ideation (Hard Skills)
- Copywriting (Hard Skills)
- Pitching Skills (Hard Skills)
- Event Management (Hard Skills)
- Project Management (Hard Skills)
- Market Research and Analysis (Hard Skills)