WHAT DOES AN INTEGRATED MARKETING MANAGER DO?

Published: Sep 29, 2025 - The Integrated Marketing Manager drives seasonal marketing strategies and go-to-market plans informed by customer insights and business priorities. This role leads cross-divisional alignment on campaign development, creative reviews, and execution to ensure cohesive, high-impact marketing across channels. The manager also oversees process improvements, reporting, and team development to strengthen workflows and stakeholder collaboration.

A Review of Professional Skills and Functions for Integrated Marketing Manager

1. Integrated Marketing Manager Duties

  • Strategic Planning: Develop strategic roadmaps and annual plans
  • Campaign Management: Conceptualize, plan and execute exciting results-driven integrated marketing campaigns
  • Project Management: Manage multiple projects from conception to completion by working closely with team members and management
  • Timeline Oversight: Produce and manage timelines and ensure deadline and budget adherence
  • Leadership Development: Act as a leader within the office with an eye towards positive company culture
  • Influencer Relations: Work with influencers at all levels for events, brand awareness campaigns and gifting
  • Partnership Management: Develop and maintain strategic partnerships and sponsorships on behalf of The Brand Guild’s clients
  • Activation Strategy: Manage and conceptualize consumer activations (both virtual and in-person), including programming, digital marketing, influencer relations, and event logistics
  • Creative Thinking: Bring a creative mindset to help meet clients’ goals and business objectives
  • Client Relations: Act as a key client contact to foster a positive client-agency relationship
  • Collaboration Support: Work closely with senior leadership on collaborative client projects

2. Integrated Marketing Manager Details

  • Marketing Planning: Be responsible for the development and execution of marketing and promotional plans
  • Team Collaboration: Collaborates with tour directors, talent buyers, and the marketing director to plan and oversee the marketing spend
  • Initiative Development: Develop and roll out long-term marketing initiatives with the assistance of the marketing team
  • Digital Partnerships: Create and manage digital cross-promotional opportunities and partnerships
  • Budget Management: Generate and adhere to the marketing budget
  • Media Buying: Book and account for all advertising and media, ensuring funds are allocated to the correct partners
  • Advertising Settlements: Prepare advertising settlements for each show
  • Social Media: Oversee, design, build and maintain social media presence, research current trends and apply current promotions
  • Account Setup: Run point for setting up account access with artists
  • Trend Monitoring: Keep up with current social trends to ensure social strategy remains current

3. Integrated Marketing Manager Responsibilities

  • Ad Copywriting: Develop ad copy and implement ad schedules to appeal to a specific demographic and target customer
  • Performance Evaluation: Oversee and evaluate show's performance market-by-market, making adjustments to meet the marketing strategy in changing market or competitive conditions
  • Campaign Analytics: Measure and report performance of all digital marketing campaigns and assess against goals, KPIs and ROIs
  • CMS Management: Manage Content Management System (CMS), which supports the management of content of web pages, DoubleClick by Google, etc.
  • Agency Collaboration: Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions
  • Promotional Partnerships: Develop promotional and advertising partnerships with websites that can reach targeted demographics
  • Tech Research: Research new technological companies and develop personal relationships with them
  • Media Promotions: Develop and pitch promotions to media outlets
  • Radio Coordination: Contact the radio and schedule radio time and set up giveaways

4. Integrated Marketing Manager Job Summary

  • Contract Negotiation: Negotiate rates and contracts with various media outlets
  • Ad Buying: Buy ad space via the internet/apps (YouTube, Google, Yahoo, Pandora, Spotify, etc.) for shows, festivals, venue advertisements and tours
  • Sales Growth: Develop additional marketing opportunities to increase ticket sales
  • Trend Analysis: Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events
  • Audience Strategy: Work with the marketing team and artist management to strategize new ways to market shows and reach the correct audience
  • Graphic Design: Create graphics for e-cards, banners, posters, social media posts, radio station needs and e-mails
  • Staff Recruitment: Recruit, interview, hire and train marketing staff
  • Staff Scheduling: Schedule and approve hours worked and time off requested for marketing staff
  • Street Team Coordination: Coordinate efforts with the street team to make sure they have the materials needed and are marketing to the right audience
  • Intern Management: Oversee the hiring, training and delegating to department interns

5. Integrated Marketing Manager Accountabilities

  • Seasonal Strategy: Be responsible for developing seasonal marketing strategies, driven by customer and business insight and in partnership with Brand and Marketing strategy teams
  • GTM Planning: Oversees and guides seasonal go-to-market (GTM) plans, including seasonal campaign story development through final execution
  • Creative Proofing: Oversees proofing of seasonal marketing creative to ensure accuracy and strategic alignment
  • GTM Development: Drives seasonal go-to-market development in partnership with cross-divisional partners, business owners and the integration team
  • Cross-Divisional Leadership: Leads cross-divisional partners in integrated go-to-market plan development, including campaign briefs, channel inputs, channel and creative kick-offs and working sessions, creative development, and acts as a consultant on final execution plans
  • Team Alignment: Be responsible for maintaining alignment with cross-divisional teams on seasonal prioritization and resourcing
  • Leadership Reviews: Accountable for leadership reviews, including seasonal strategy alignment, creative reviews and wall walks
  • Creative Oversight: Owns the creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in
  • Seasonal Reporting: Contributes and/or guides seasonal marketing recaps/reporting
  • Insight Consultation: Stays apprised and knowledgeable of foundational inputs (positioning, customer insights) and consults on developing foundational inputs when none exist
  • Process Management: Champions seasonal go-to-market process and workflow, proactively manages deliverables within each phase of work and communicates effectively for stakeholder adherence
  • Process Improvement: Be responsible for the seasonal marketing process and system health, functionality and the implementation of process improvements
  • Team Development: Facilitate empowerment and growth of direct reports

6. Integrated Marketing Manager Overview

  • Stakeholder Engagement: Engage with stakeholders to educate and drive organizational transformation to elevate marketing and build a 360-degree integrated marketing and sales mindset
  • Strategy Development: Develop and own Division integrated marketing strategy in alignment with business goals and marketing objectives
  • Program Ownership: Own Thailand end-to-end Integrated Marketing programs, from demand generation to lead nurture to sales conversion
  • Journey Mapping: Lead customer journey mapping and communication touch-points prioritization
  • Program Execution: Execute programs by working with the Digital Operations Team to ensure programs are implemented on time
  • Performance Tracking: Track the end-to-end funnel performance result and optimize effectively to deliver the best results possible
  • Program Briefing: Develop integrated marketing program briefs that articulate communication objectives and success criteria for vendors/agencies to ensure timely execution and quality outcomes
  • Platform Knowledge: Understand digital marketing platforms (incl. Facebook, LinkedIn, Google Ads, etc), marketing automation (Eloqua), CRM tools and leads/sales tracking platform (eg, SFDC) to build effective programs
  • KPI Setting: Set clear, measurable KPIs in line with business and country priorities, including digital and offline marketing, customer education and business sales targets
  • Campaign Optimization: Campaign optimization based on KPIs and deliverables
  • Media Optimization: Digital media optimization based on KPIs and deliverables
  • Website Prioritization: Define 3M local website priorities in cooperation with the Local and Area stakeholders
  • Portfolio Digitalization: Define the local product portfolio to be digitalized in cooperation with the local business team
  • Content Localization: Lead website content/experience translation in cooperation with the local business team

7. Integrated Marketing Manager Details and Accountabilities

  • Campaign Execution: Develop and execute end-to-end integrated marketing campaigns, driving key business objectives
  • Thought Leadership: Provide thought leadership and work cross-functionally to create innovative marketing campaigns, merchandising, Ecommerce, retail, digital marketing (Social, Email, Influencer), community, and PR
  • Plan Implementation: Execute NA marketing plans against global brand campaigns and large-scale regional campaigns that engage guests at all touchpoints across their consumer journey while defining and meeting marketing KPIs
  • Objective Definition: Define business objectives and develop briefs, communication plans, deliverables and creative concepts
  • Stakeholder Engagement: Engage stakeholders across all key gates, ensuring leadership alignment
  • Budget Management: Be responsible for the management of the marketing budget to maximize results
  • Performance Reporting: Measure, monitor, optimize and report on all marketing efforts or campaigns
  • Market Analysis: Understand and evaluate market landscape, competitor activities and category opportunities
  • Digital Strategy: Work closely with the Digital team to strategize and deliver success across the digital channels

8. Integrated Marketing Manager Roles

  • Content Creation: Lead all consumer content creation to support strategic marketing initiatives, including all digital content (website images and copy, social posts, video assets, etc.)
  • Social Campaigns: Support agencies to develop engaging social media campaigns that can grow social following and drive engagement, leads, etc.
  • Influencer Strategy: Lead development of influencer strategy and manage an influencer program with an “always-on” evergreen programming approach, research and identify potential partners, build relationships with prominent influencers, and develop “storytelling” ideas and creative briefs for content creation
  • Product Launch: Manage the Launch Process for new products
  • Cross-Functional Coordination: Coordinate all required inputs needed by cross-functional teams to develop content for innovation launches
  • Messaging Development: Review product messaging briefs to craft compelling product copy and content
  • Content Maintenance: Maintain and update product content, i.e., when updating features or messaging, which content needs to be updated to reflect the changes
  • Production Oversight: Oversee production of video and photography projects, including writing scripts, storyboarding, shot lists, sample procurement, and day-of coordination

9. Integrated Marketing Manager Additional Details

  • Brief Development: Develop marketing briefs and drive best-in-class marketing writing and graphic design, engaging with in-house designers and external agencies
  • Editorial Leadership: Lead with an editorial mindset that understands the target audience and how to speak to them
  • Message Consistency: Provide editorial oversight, ensuring consistency in external messaging and brand voice
  • Content Writing: Write short-form marketing content for website, webinars, and social media posts
  • Budget Management: Manage content project budgets, and contracted designers and agencies
  • Content Merchandising: Work with the digital team to merchandise created content through various channels, including the Zep-owned web and social media sites, as well as retailer, distributor, and partner sites
  • Behavior Analysis: Work with the digital team to analyze consumer behavior and adjust campaign content and messaging accordingly
  • ROI Tracking: Build and track benchmarks for measuring success and ROI

10. Integrated Marketing Manager Essential Functions

  • Sales Partnerships: Partner with sales, client services, branded content and production teams to proactively and reactively prepare advertising sales opportunities that drive revenue for Who What Wear
  • Ideation Planning: Plan brainstorm ideation meetings for proposal preparation and RFP responses in the pre-sale phase of the sales process alongside the Sales leader, Client Services partner and Branded Content partner
  • Proposal Creation: Implement creation of proposals, including digital and social content strategy from pre-sale ideation through to post-sale execution, collaborating with internal teams on timelines and talent agreements
  • Client Solutions: Develop high-quality proposals and presentations that deliver multi-platform client-focused solutions while leveraging media, promotional and activation concepts, social, and sponsorship opportunities
  • Campaign Management: Project lead and manage multiple campaigns with internal departments such as branded content, client services, social, influencer and sales teams for custom campaign elements, production, approvals, etc
  • Client Engagement: Work with a wide range of clients from a variety of categories, including fashion, retail, luxury, jewelry/watch, beauty, tech, lifestyle, CPG, auto, spirits, and more
  • Negotiation Support: Partner with Sales colleagues to respond to client requests for optimizations of ongoing proposals during negotiations
  • Cross-Team Collaboration: Work interdepartmentally across Branded Content, Editorial, Influencer, Experiential, Brand Marketing, and Planning Teams to craft strategic program packages in pre-sales and execute campaigns in post-sales
  • Trend Analysis: Follow industry and media trends to identify prospective partnership opportunities

11. Integrated Marketing Manager Role Purpose

  • Campaign Oversight: Actively guide the development of cross-functional campaign execution and ensure that all campaign elements contribute to achieving KPIs, including the development of creative briefs
  • Launch Planning: Work closely with the Director of Integrated Marketing in planning activity timing as it relates to campaign and product launches, experiential marketing, PR, email, and holistic on-site experience
  • Channel Strategy: Drive strategy and execution of marketing initiatives through all channels to ensure on-brand messaging, including digital marketing, email, social media, packaging, product display, etc.
  • Digital Collaboration: Work with creative and growth teams to help the digital channels execute on campaigns
  • Merchandising Strategy: Work closely with the email and merchandising teams to build merchandising strategy and product story narratives to create growth opportunities
  • Idea Generation: Proactively brainstorm creative marketing ideas and ways to capitalize on untapped channels
  • Message Alignment: Work with B2C and B2B teams to uncover consistent key messaging that can be used across both channels
  • Team Infrastructure: Help build out the infrastructure needed to drive communication, collaboration, and productivity across the marketing team and key cross-functional partners
  • Performance Analysis: Track and analyze marketing performance, analyze/evaluate program effectiveness, and integrate into future marketing activities
  • Collateral Development: Work collaboratively with Creative partners to develop marketing collateral/assets in line with brand identity

12. Integrated Marketing Manager General Responsibilities

  • Strategy Support: Support the Head of Marketing in developing the annual marketing strategy and plan, including competitive monitoring and marketing program assessment
  • Plan Execution: Execute the annual marketing plan, ensuring achieve goals and launch dates across channels and tactics
  • Team Leadership: Lead and influence the cross-functional teams to deliver integrated marketing plans and support new product launches and GTM
  • Budget Tracking: Track the overall marketing budget and timelines from kick-off to execution
  • Influencer Program: Evaluate and refine influencer program (paid, affiliate, brand ambassador) strategy and plan, execute outreach and negotiations
  • Performance Analysis: Track and analyze marketing performance, gather consumer insights, analyze/evaluate program effectiveness, and integrate into future marketing activities
  • Digital Planning: Partner closely with eCommerce and Amazon leads to create holistic digital marketing and media plans with a constant eye towards measurement and optimization
  • Collateral Development: Work collaboratively with Creative partners to develop marketing collateral/assets in line with brand identity
  • Team Mentorship: Manage and mentor a social media manager
  • Content Development: Drive content development for website, e-mail, and digital programs in collaboration with creative, social media, and eCommerce leads
  • Opportunity Identification: Identify new “test and learn” marketing opportunities for driving brand awareness and engagement
  • Agency Management: Manage relationships with external agencies, vendors, or consultants

13. Integrated Marketing Manager Key Accountabilities

  • Project Management: Managing all day-to-day details of ongoing projects and ensuring quality control of creative work
  • Internal Coordination: Serving as the primary internal point of contact for all project details
  • Process Improvement: Proactively seeking opportunities to improve processes on accounts
  • Team Accountability: Takes responsibility for the successes and failures of the internal team
  • Social Strategy: Overseeing and developing a social media strategy to achieve client goals
  • Content Creation: Writing and editing social media copy and providing creative direction
  • Community Engagement: Implementing social media strategy and community engagement best practices
  • Adaptability Skills: Navigating and adapting to different work styles and filling in the gaps
  • Client Relations: Understanding how to develop successful client relationships and proactively develop the account to allow for that success
  • Expectation Management: Managing client expectations about budgets, schedules, and project scope
  • Meeting Leadership: Leading creative meetings and client meetings
  • Team Collaboration: Working closely with the social media coordinator, content creators, and internal teams to help ensure projects meet deadlines
  • Risk Navigation: Managing the status of projects and budgets, proactively navigating risks
  • Deadline Management: Working closely with the team to ensure that projects meet deadlines
  • Problem Solving: Resolving problems associated with projects to ensure client satisfaction
  • Business Development: Supporting some new business pitches and direction

14. Integrated Marketing Manager Roles and Details

  • Calendar Management: Lead the planning, management, and execution of an integrated marketing calendar for Sydney, that includes Corp-initiated product and seasonal priorities, coupled with locally relevant opportunities and partnerships, targeting key audiences
  • Plan Execution: Implement and execute marketing plans, including visual merchandising, in-store events, experiences, social media and hyper-local advertising
  • Experience Activation: Partner across the marketing team to ensure key experiences/activations are brought to life across channels to maximize customer awareness and engagement, growing the destination profile of an Experience Center
  • Omnichannel Coordination: Serve as a central point of contact for omnichannel marketing execution for priority campaigns and outbound efforts for the physical and digital store channels
  • ROI Measurement: Initiate measurement methodologies and lead optimization efforts of all programs/campaigns to demonstrate ROI
  • Performance Communication: Communicate results and continue to evolve and mature segment focus in the Experience Center
  • Lead Nurturing: Partner across the business to optimize the lead nurturing processes through email, webinars, content, social channels, and paid advertising
  • Social Strategy: Partner with the social team to evolve the local social strategy and be a key channel to drive awareness and engagement of key activities
  • Agency Management: Lead local agency relationships to ensure quality executions and agility to respond to changing business needs
  • Global Collaboration: Work with HQ Marketing Teams to leverage key campaigns and best practices, while delivering thought leadership to guide international best practices and evolving consumer standards
  • Process Development: Development of workflows, processes, and procedures to enable seamless and coordinated execution of marketing campaigns
  • Forward Planning: Forward-thinking to multitask and manage current executions, while planning 3-6 months out for future campaigns and experiences
  • Brand Alignment: Ensure brand communications align with corporate brand strategy, brand voice, and guidelines

15. Integrated Marketing Manager Responsibilities and Key Tasks

  • Attribution Tracking: Support the launch of new lead attribution and tracking process on Salesforce and across marketing automation platforms
  • Campaign Direction: Create, edit and provide direction regarding campaign execution and content production for email marketing, use cases, sell sheets, webinars, thought leadership, display advertising, paid search, retargeting, SEO, database and direct marketing, website, PR/social media, etc.
  • GTM Strategy: Collaborate with cross-functional teams to help develop go-to-market strategies for new products
  • Loyalty Marketing: Develop and manage a loyalty marketing program that harnesses CRM, email and social channels
  • Advertising Strategy: Develop and deploy both traditional and digital advertising strategies, campaigns and sales promotions in conjunction with larger marketing initiatives
  • Content Personalization: Provide input on personalized content related to demand generation campaigns, including a mix of triggered, targeted and broad promotional campaigns
  • A/B Testing: Bring continuous learning from A/B version testing to improve open, click-through, click-to-call, and purchase rates
  • Lifecycle Marketing: Create end-to-end lifecycle marketing initiatives—from awareness to purchase via CRM, automation, and email platforms
  • Campaign Management: Establish goals, objectives, timelines, budgets and optimization ideas for all campaigns
  • Cross-Functional Relations: Maintain positive and productive relationships with sales, operations, HR and other teams to ensure brand-right, compliant messaging and messaging effectiveness
  • Performance Tracking: Manage, track and present program performance by channel/product line
  • Testing Programs: Design metrics and multi-variant testing programs
  • Data Analysis: Analyze and report performance, insights and improvement recommendations for churn, growth, and engagement of databases to improve conversion efficacy and conversion rates

16. Integrated Marketing Manager Duties and Roles

  • Global Strategy: Oversee and drive global marketing strategies, programs, and activities to deliver business results
  • Content Strategy: Lead and execute product and eCommerce content strategy for customers, prospects, and the sales channel that will increase awareness and generate demand
  • GTM Collaboration: Collaborate with global, world area, product teams, and digital eCommerce to define the message and go-to-market strategy to support marketing and sales plans
  • Stakeholder Collaboration: Foster a collaborative, integrated working relationship across key stakeholders to jointly achieve business strategy and growth
  • Product Launch: Actively collaborate with global, world area, digital customer experience, and product management to launch new products and promote Emerson’s customer value
  • Program Measurement: Measure program effectiveness and provide feedback data to relevant marketing and product organizations
  • Matrix Collaboration: Work in a matrixed environment to collaborate on business and communications strategies, digital strategies, campaign planning, and resource utilization
  • Funnel Development: Partner with the Americas Marketing Technology team to develop a consistent, end-to-end digital consumer funnel and build out a holistic 1P data strategy
  • Operating Plan: Contribute to the Annual Operating Plan, focusing on driving integration and roll-out of the latest key digital marketing initiatives

17. Integrated Marketing Manager Duties

  • Digital Strategy: Define and manage digital strategy for performance marketing and full-funnel brand/product campaigns
  • Program Optimization: Develop and drive testing/optimization programs alongside creative and communication teams to increase performance across the full marketing funnel
  • Creative Support: Support creative teams in elevating creative craft across digital channels
  • Best Practices: Implement channel best practices, identify optimization opportunities using data, and architect ambitious test plans across targeting, creative/ad copy, platforms, etc.
  • Data Insights: Brainstorm and identify new optimization and creative opportunities by leveraging campaign data and analysis
  • Cross-Functional Alignment: Partner closely with cross-functional teams across all work streams to influence and align on optimization and creative efforts
  • Agency Collaboration: Work with internal teams as well as external media and creative agencies
  • Strategic Alignment: Ensure all projects are aligned with the established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline
  • Timeline Management: Manage timelines and continuously monitor the pulse of all program details and have knowledge and ability to report on the status of any deliverable at a given point in time

18. Integrated Marketing Manager Details

  • Campaign Management: Design, execute and measure the impact of integrated, multi-channel marketing campaigns that address each stage of the buyer’s journey
  • Target Selection: Select targets, determine the tactic mix, design offers and calls to action, set individual program goals, and measurement criteria
  • Testing Strategies: Implement testing strategies to enhance the demand creation process, including response and conversion rates
  • ABM Execution: Execute account-based marketing strategies and personalized experiences
  • Sales Enablement: Aid in sales enablement efforts for campaign programs
  • Budget Management: Help manage and communicate about spending and planned budget allocations
  • Team Communication: Educate, collaborate, and communicate results to the broader marketing team
  • Integrated Campaigns: Lead the development and execution of fully integrated campaigns (in close collaboration with content, precision, analytics, PR and product teams)
  • Trend Monitoring: Keep a pulse of the key trends shaping industry and customer behavior/mindset to proactively recommend plan adjustments

19. Integrated Marketing Manager Responsibilities

  • Product Launch: Deliver projects supporting new product and proposition launches through designing and delivering effective integrated marketing campaigns across key channels
  • Team Collaboration: Work closely with the wider teams and partners, to ensure the requisite engagement, support, approvals and scheduling of activities takes place across key channels
  • Campaign Development: Translate marketing briefs into successful campaigns, agreeing objectives with key stakeholders and developing success metrics, through to campaign workflow, design and delivery
  • Creative Briefing: Generate and communicate creative briefs to design and media agencies and internal departments in the business
  • Campaign Analysis: Monitor and report campaign results, providing insightful analysis for future campaigns/activity
  • Creative Testing: Work with the insights team to test creative/products against core customer groups
  • Compliance Management: Work closely with the business to foster collaborative relationships and work with legal and regulatory teams to ensure marketing is compliant
  • Best Practices: Develop and implement best practices that connect team members with new ideas and innovative tactics to complete the Value Proposition
  • Digital Leadership: Provide thought leadership around digital marketing within each client engagement

20. Integrated Marketing Manager Accountabilities

  • Campaign Process: Define the campaign process, including brief, delivery timelines, and key processes, connecting the campaign ops deliverables necessary to build and execute campaigns across Creative, Content and Digital, and marketing agencies
  • Process Training: Train campaign owners on the campaign ops process, and partner closely with the Creative team to have a seamless and shared process between the two teams
  • Timeline Standards: Set standards for timelines and delivery and refine the process as the business scales
  • Event Activation: Build a process for campaign activation around speaking engagements/events
  • Calendar Management: Act as owner for the marketing campaign calendar across lines of business, including new requests and review of content
  • Agency Briefing: Brief media agency, internal media planners, content marketing, and other marketing teams on campaign objectives, tactics, and progress
  • Asset Development: Ensure the right creative asset development to support campaigns across social, web, paid ads, etc.
  • Playbook Creation: Create and maintain Playbook strategies for Launches/Collection Debuts, Holiday rollouts, Strategic Initiatives, and Lead Brand plans
  • Campaign Planning: Integrated Marketing Campaign planning with media mix input and roll-out to teams

21. Integrated Marketing Manager Functions

  • Marketing Strategy: Develop full-funnel marketing initiatives and go-to-market strategies for product launches and tentpole moments
  • KPI Tracking: Develop measurable KPIs and track the performance of campaigns to provide data-backed insights to optimize campaigns and/or identify new areas of opportunity
  • Agency Management: Manage creative agencies and organic social content, communicate campaign strategy, expectations/goals, timelines, and evaluate performance
  • Content Development: Work with internal and external creatives to develop disruptive content that is exciting, engaging, and tells a story
  • Content Needs: Identify content needs based on the appropriate moments/events in the user journey
  • Plan Communication: Develop presentations and other documents to communicate strategic plans to management, marketing leads, and agency partners
  • Audience Management: Closely manage target audiences through a highly data analytics lens
  • Content Marketing: Implement a strategic content marketing program for each audience segment

22. Integrated Marketing Manager Job Description

  • Vertical Planning: Developing strategic and tactical integrated vertical marketing communication plans based on an in-depth understanding of the target customer’s persona and buying journey to achieve corporate objectives
  • Team Alignment: Consolidating and aligning with strategic marketing and division marketing teams, especially those connected to activation, like integrated campaign and demand generation activities
  • Campaign Execution: Plan and deliver best-in-class marketing execution for vertical marketing integrated campaigns and marketing projects
  • Content Creation: Creating and maintaining content assets based on the vertical marketing plan and campaign needs
  • Media Planning: Planning and execution of all communications and media buying actions on all channels, including online, offline and social media, monitoring advertising space to ensure the best qualitative and quantitative Return On Investment
  • Cross-Functional Support: Partners with cross-functional colleagues to ensure key MKT activities are executed according to marketing strategy and are supported by investments in promotions and advertising
  • Event Activation: Working with the event team to activate campaigns and execute Marketing and Launch Plans and to support the vertical business growth
  • Asset Mapping: Execute with excellence by diligently mapping campaign assets to the strategic objectives, customer insights and desired customer experience
  • Performance Tracking: Partner with marketing analytics and cross-functional partners to track campaign performance and make recommendations for optimizations

23. Integrated Marketing Manager Overview

  • Strategy Leadership: Spearhead the development and execution of marketing strategies
  • Brand Awareness: Lead cross-functional teams with marketing initiatives by setting strategies that drive brand awareness
  • Video Production: Collaborate with external and internal teams to script, shoot, produce, and edit video stories
  • Content Writing: Write talking points, scripts, blog posts, and long-form pieces
  • PR Campaigns: Implement local and national PR campaigns
  • Brand Outreach: Identify and pursue opportunities to get the brand in front of influencers, media, and relevant industry audiences
  • Program Execution: Lead cross-functional teams to execute annual program and marketing strategies
  • Launch Communication: Coordinate internal communication of launches across the company, with a special focus on Sales and Customer Success teams
  • Performance Reporting: Analyze and report on campaign performance up to the executive level

24. Integrated Marketing Manager Tasks

  • Strategy Management: Manage the development and execution of the integrated marketing strategy for Beat Games that meets both short-term and long-term brand and business goals
  • Creative Briefing: Distill and craft inspiring creative briefs from consumer and cultural insights
  • Process Stewardship: Steward the global integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization
  • Agency Relations: Lead strong relationships with external agencies and internal creatives, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution
  • Executive Presentation: Confidently present to marketing leadership, cross-functional leadership and product leadership teams
  • Inclusive Leadership: Build a diverse and inclusive environment across the team, model inclusive behaviors and hold others accountable for ensuring the same
  • Cross-Functional Partnerships: Establish strong working relationships with Product Management, Product Marketing, Sales, Comms, and other key partners across the organization
  • Vendor Management: Manage and maintain relationships with external vendors and agencies
  • Relationship Building: Use relationship management skills to build rapport, influence, and deepen relationships with cross-functional team members

25. Integrated Marketing Manager Additional Details

  • Strategy Development: Develops and drives the marketing strategy for NPIs and strategic initiatives in the Z by HP and HP VR lines of business and executes against resulting plans and campaigns
  • Insight Generation: Develops insights to lead new product introduction campaigns and assets that directly tie into the business goals and objectives, which in turn demonstrate clear ROI and increased brand metrics
  • Value Proposition: Defines, writes and tests customer-facing value propositions by product, with a view of each product's position within the line, and drives consistent execution across the mix
  • Asset Creation: Drives end-to-end creation of all Omnichannel assets, inclusive of naming strategy, messaging, landing pages, photography, videos, emails, and social posts
  • Collaboration Management: Ensures close collaboration with business and marketing partners
  • Innovation Advocacy: Champions and continually drives the adoption of leading-edge innovative Marketing Communications techniques across the business
  • Campaign Strategy: Develop the strategy for integrated marketing campaigns to amplify brand narrative and support business goals throughout the year
  • Campaign Execution: Drive execution of integrated campaigns, aligning teams across all channels to extend brand messaging
  • Agency Direction: Partner with creative agencies to provide direction on strategic campaigns and campaign/company goals
  • Campaign Analytics: Set campaign metrics and goals, manage campaign analysis, and deliver data to key stakeholders across the business
  • Cross-Functional Alignment: Work closely with various cross-functional teams, including but not limited to growth, social, community, product, PR, and design

26. Integrated Marketing Manager Essential Functions

  • Campaign Strategy: Develop the strategy and oversee the execution of product/devices, service, and promo marketing campaigns that create awareness, generate leads, and drive conversions
  • Briefing Management: Manage the internal briefing process across the aforementioned launches and oversee the end-to-end tactics for the marketing approach
  • Opportunity Design: Identify and/or design themes and opportunities that enable Visible to break through and capture prospective consumers
  • Member Marketing: Develop marketing strategies and tactics that gain the interest of potential members, nurture high-fit prospects into members, and retain those members for the long term
  • Data Insights: Discover and create data-centric opportunities that allow more effective and efficient decisions for driving acquisitions through marketing channels
  • Relationship Nurturing: Develop strategies that nurture member relationships, drive continuous brand trust, and retain members
  • Sales Materials: Oversee the development and quality of all external-facing sales materials (proposals, sell sheets, write-ups, etc.) in response to RFPs and sales requests
  • Brand Partnerships: Develop best-in-class opportunities for brands to align with and integrate into DraftKings' growing slate of fantasy and sports betting games, content, and events
  • RFP Leadership: Spearhead the RFP response process by building strategic programs, organizing internal parties, and executing ideas in written and creative deck formats
  • Team Leadership: Lead a small team and support their work, day-to-day tasks, and career paths
  • Creative Direction: Help direct the Design Team to produce creative assets that complement and elevate proposals

27. Sr. Integrated Marketing Manager Role Purpose

  • Integrated Marketing: Lead integrated marketing activities including KPI-aligned strategy, creative and content development, copywriting, brand alignment, project and workstream management
  • Content Strategy: Support centralized content approach, including content strategy, asset development and management efforts across the team to ensure compelling and consistent messaging aligned to core narratives and priority customer journeys
  • Agency Collaboration: Enable collaboration and integration among agencies, teammates and cross-company stakeholders
  • Project Management: Drive end-to-end project management rhythms, including day-to-day contact, workback schedules, status meetings, communications, asset management, KPI monitoring and reporting in partnership with channel owners
  • Insight Reporting: Deliver midstream and wrap up collective insights that incorporate cross-team results and environmental factors, to drive optimization and post-activation learnings
  • Inclusive Culture: Support and model a culture where diverse perspectives are prioritized, and inclusivity is core to how work and achieve success
  • Proposal Development: Strategize, create, and write integrated marketing proposals
  • Program Oversight: Conceptualize, develop, and oversee partner-specific marketing programs, such as digital and social campaigns, customized events, and experiences
  • Proposal Communication: Communicate marketing concepts and programs by writing proposals, presentations, and one-sheets
  • Sales Collaboration: Collaborate with sales and marketing counterparts to develop sellable opportunities for Air Mail and attend client meetings
  • Proposal Management: Manage day-to-day proposal requests from the Sales Director and management
  • Budget Oversight: Work with the Marketing Director in managing project budgets, timelines, recaps/case studies, social reporting and metrics and client communications in relation to activated partnerships/programs and media buys

28. Integrated Marketing Manager General Responsibilities

  • Campaign Development: Work alongside the respective Director of Campaign Strategy and Brand Manager to thoroughly create and bring to life integrated campaigns across Brands and the Food Group Segment/Enterprise
  • GTM Planning: Develop and manage the front-end planning of the Go-to-Market process, partnering with outside agencies, Brand Managers, customer insights and analytics teams, to manage the Quarterly GTM Kickoffs and Campaign Plan Ideation
  • Seasonal Briefing: Work with Merchants to create Seasonal Brief Overviews for all brands, ensuring that teams are aligned on brand priorities and needs
  • Campaign Rollout: Brief the GTM Planning team and Brand Management for the integrated campaign rollout
  • Playbook Briefing: Work with the GTM Planning team and cross-functional partners on Playbook briefing
  • Audience Strategy: Define and integrate marketing strategies to develop an audience roadmap for growth
  • Journey Management: Drive across the customer journey, demand generation and drive audience loyalty
  • Retention Strategy: Define member retention, strategy, segmentation, and engagement
  • Automation Management: Manage marketing automation throughout the customer journey
  • Content Personalization: Customize and personalize content to meet the needs of the audience

29. Integrated Marketing Manager Roles and Details

  • Campaign Strategy: Devise an integrated marketing campaign strategy and plans with the primary aim of acquiring new clients to meet pipeline targets in the Healthcare and Manufacturing Verticals
  • Client Expansion: Depending on the focus of the business, focus on expanding current client relationships with new product launches or cross/upsell campaigns
  • Campaign Execution: Lead the execution of campaign plans, including objectives, segmentation, and messaging by persona and lifecycle stage, activation, sequence planning, performance metrics, and reporting
  • Performance Insights: Understand performance and frequently provide the right level of insights on results to stakeholders
  • Sales Partnership: Partner with sales teams to identify topics that are most relevant in industry verticals and speakers/SMEs that can represent The Dude on those topics
  • Channel Deployment: Assess and determine the best places to deploy them in marketing channels and programs
  • Brand Building: Driving integrated marketing campaigns across the region, delivering impactful brand building with a unique approach
  • Lead Generation: Lead generation as a direct result of marketing efforts
  • Cross-Functional Collaboration: Collaborate with the sales and support functions and ensure cross-functional objectives are delivered across the organisation
  • Agency Management: Working seamlessly with agencies to achieve the necessary outcomes and manage cost
  • KPI Measurement: Measure KPIs and return on investment at the campaign, channel, and aggregate-marketing levels to quantify successes and qualify takeaways

30. Integrated Marketing Manager Responsibilities and Key Tasks

  • Campaign Strategy: Develop a strategy for integrated marketing campaigns that extends brand narrative and supports business goals throughout the year
  • Program Execution: Drive execution of integrated marketing programs, aligning teams across owned and/or paid channels for amplification (e.g., creative, social, influencer, media, blog, and web/lifecycle marketing)
  • Campaign Analysis: Manage campaign analysis, reporting on program impact, and retrospective learnings
  • Message Alignment: Work with cross-functional partners to ensure alignment of marketing efforts across all external-facing communication channels, ensuring a clear, consistent message to the audience across all touchpoints
  • Calendar Management: Maintain an integrated marketing calendar for sales and marketing teams and executives to visualize all marketing efforts across all channels at any given time
  • GTM Strategy: Co-create comprehensive GTM strategies of NVIDIA AI software by collaborating with HQ PIC and local teams, including SA, Devtech, industry sales, and marketing teams
  • Program Optimization: Design, implement, and optimize marketing programs for the Chinese enterprise market, to increase brand awareness and preference for AI Software solutions in China
  • Objective Definition: Define campaign objectives, target audiences, strategies and optimal marketing mix across digital, PR/social, AR, PR influencers, and events
  • Event Leadership: Lead the company's AI Software marketing presence at key (digital) events, driving event strategy and execution before, during and after the event
  • Success Story Development: Develop an AI Software-based Success Story by partnering with local business teams and amplifying success stories via various marketing channels
Relevant Information
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