• Act as the primary interface with retailers, marketing departments and the agency partners
• Identifying key brand objectives for activation at retail and providing funding recommendations
• Gather/analyze data to recognize gaps and thus create new opportunities
• Owns the planning and execution of strategic customer programs
• Lead the annual planning process for OMNI Marketing based on insights and deliver programs with agility, leveraging a test and learn approach and iterating based on feedback and data
• Works closely with Unilever Digital and the Omni Account Team to integrate program elements on the shopper path to purchase
• Create concise, compelling and relevant messages by translating insight into selling stories to influence action. 
• Use retailer digital platforms and retail media to convert shoppers to buyers
• Target and optimize media to reach target consumers at the right time in their planning and purchase cycle for the category/brand
• Manage the ongoing communication of program performance and budget utilization to key stakeholders across the organization
• Actively participate in the Unilever and customer annual joint business planning process
• Complete the full path to purchase by converting impressions into buyers

Skills: Retail Strategy, Data Analysis, Program Management, Omni Marketing, Digital Integration, Storytelling Skills, Media Optimization, Budget Management

• Develop, execute, coordinate and measure assigned integrated campaigns that address core markets, competencies, customers and regions.
• Coordinate across key business groups to leverage cross-company expertise and success stories in campaigns.
• Work with the wider Communications team and subject matter experts from across the business to develop messaging that targets audiences with the optimal messages, using a variety of marketing tactics and channels.
• Partner with experts both inside and outside the organization to create compelling cross-format content and assets.
• Leverage technology to ensure campaigns are properly managed, related projects and tasks, campaigns stay on track and are completed on time.
• Report on assigned campaign metrics and ROI, demonstrating tangible successes to the organization.
• Stay up-to-date on changes to the market, industry trends, and competitor activities, adjusting.
• Budget management, ensuring program costs are within the assigned budget

Skills: Campaign Management, Cross Collaboration, Message Development, Content Creation, Project Coordination, ROI Reporting, Market Awareness, Trend Analysis

• Create impact for the brand and the business through excellence in content strategy, content development and integrated execution across channels, including retail, web, social, email, in-product and partnerships.
• Partner with Business Planning, GTM (go-to-market)/Product Marketing team as well as Channel teams to align on the business brief and go-market-plan utilizing customer research, data and insights as well as defined KPIs.
• Identify content needs to define the asset BOM, production approach, and budget for each initiative, based on core business priorities, Channel Strategy, and previous learnings.
• Write clear and insightful creative briefs, utilizing critical business inputs, audience research, benefit-driven value proposition, channel insights and requirements.
• Support the development of the creative strategy and process for asset and motion production, working closely with internal Creative Studio as well as external agencies to ensure creative is on strategy and delivered on time/within budget.
• Drive the imagery brief, imagery asset reviews with various stakeholders, and provide clear guidance on how to leverage seasonal and evergreen assets.
• Work with cross-functional partners in Brand, Legal (CELA), GeoPol, Accessibility, and other functions to ensure that developing experiences and campaigns that meet privacy, legal, policy, and customer experience standards and requirements.
• Deliver content and marketing execution guidance to ensure cohesion, consistency, and integration across all consumer channels.

Skills: Content Strategy, Creative Briefs, Campaign Execution, Cross Collaboration, Data Insights, Asset Management, Brand Alignment, Channel Integration

• Plan and execute a quarterly marketing calendar that incorporates monthly campaign initiatives and product launches spanning key marketing channels (email, sms, social, display, paid search, events, etc).
• Lead the driving force of bootcamps and product offerings optimizations by partnering with admissions to understand the impact of marketing on conversion, enrollments, retention and completion.
• Lead the build out of seasonal integrated campaign plans across all phases, from strategy to execution, implementation and performance measurement.
• Drive and manage the integrated planning process cross-functionally, collaborating with Marketing Strategy, Product Marketing, Content Marketing, Brand and Creative, Marketing Ops, Performance and channel owners to bring complex, multi-channel initiatives to life that effectively drive customer acquisition, engagement, and retention.
• Oversee the creative development process, including concepting, copywriting and creative development to ensure campaign assets and collateral deliver on the defined business objectives
• Ensure the brand identity, voice and tone of partners are upheld and reflected across all consumer-facing touch points.
• Ensure that all messaging and communications strategies are consistent across channels and are centered around key audience segments in a way that is going to drive brand and business growth.
• Maintain an expert understanding of product offerings, unique selling propositions, and customer personas.
• Represent the voice and needs of  customers internally and externally to ensure delivery of world-class marketing tactics and experiences that transform the lives of customers

Skills: Marketing Strategy, Campaign Planning, Performance Measurement, Cross Collaboration, Creative Development, Brand Management, Audience Segmentation, Customer Insights

• Create and deliver an annual go-to-market plan, channel mix and budget.
• Develop, execute, and refine integrated marketing campaigns for the segment to build awareness, generate customer engagement, and drive sales pipeline and revenue.
• Manage all aspects of the email planning and segmentation process. 
• Build event-based triggers and lifecycle messaging across the customer lifecycle.
• Use digital marketing vehicles aggressively to get the message out, including managing the website, LinkedIn, Facebook, Twitter, etc.
• Determine KPIs and reporting, track program results, measure program success, report metrics and present to stakeholders and sales teams. 
• Recommend improvements based on results.
• Partner with cross-functional team members to ensure that all Red Lightning Group marketing efforts are on brand and align with the overall Parts Town marketing strategy.
• Maintain a forward-looking marketing calendar (weekly, monthly, quarterly) of marketing events, by product segment and vehicle. 
• Create a library of marketing campaigns that outline previous efforts and results.
• Research/maintain knowledge of up-and-coming trends that would fit the brand and/or segment
• Proactive thinker with superb analytical skills. 

Skills: Go-to-Market, Campaign Management, Email Marketing, Lifecycle Messaging, Digital Marketing, KPI Reporting, Brand Alignment, Market Analysis

• Support developing breakthrough, innovative, and effective creative marketing strategies, executions, and campaign development through a strategic lens on the consumer, idea, and touch points that meet both short and long-term brand and business goals.
• Develop inspiring creative briefs from brand, consumer, marketplace, and cultural insights, from various sources of data.
• Collaborate closely with partners of the global Facebook Reality Labs organization, including Marketing Insights, Analytics, Product Marketing, Creatives, Media, and Engagement team, to identify and measure mid and short-term value of work.
• Execution of the integrated marketing plan, create and optimize an effective marketing process for each campaign, together with the teams, to deliver the expected outcome
• Manage the editorial calendar and publishing process in social channels to support campaigns and evergreen content across key channels, ensuring work adheres to brand guidelines
• Create strong relationships with external agencies, using communication plans, briefs, message strategy, and analytic data to guide planning and execution
• Share best practices and learnings with the global team to enhance local marketing knowledge across the wider team
• Monitors competitive landscape, provides insight and recommendations to drive marketing programs forward.

Skills: Creative Strategy, Campaign Development, Insight Analysis, Cross Collaboration, Process Optimization, Editorial Management, Agency Relations, Knowledge Sharing

• Planning and prioritising the development of automated campaigns to customers, prospects, and anonymous web browsers that are integrated across the full range of marketing channels (e.g., PPC, social, email, outbound, digital advertising).
• Driving the delivery of integrated campaigns by working closely with marketing channel managers.
• Developing and driving the delivery of a full testing plan to maximise the efficiency and effectiveness of automated campaigns.
• Leading the review of existing trigger programmes and identifying opportunities to improve effectiveness and integrate across a wider range of channels.
• Championing a data-driven approach to marketing campaigns, working with the GMs for customer data and data science to maximise the use of the Single Customer View and identify opportunities to utilise and develop models, particularly in non-traditional Direct Marketing channels.
• Working with the Customer Database team to deliver a suite of reports on all integrated campaigns.
• Understand the full customer journey and identify opportunities where automated communications could improve the customer's experience.
• Identify opportunities for extending its use.
• Ensuring all channels communicate consistently and adhere to GDPR.
• Building and developing strong relationships with marketing channel owners to facilitate the maximisation of all automated campaigns.
• Building and developing strong relationships with the wider business.

Skills: Campaign Automation, Integrated Marketing, Testing Strategy, Trigger Optimization, Data-Driven Marketing, Customer Insights, Compliance Management, Stakeholder Collaboration

• Partner with SMC senior leadership stakeholders to understand key segment priorities
• Influence USCMO to ensure central campaigns will support SMC needs
• Align with the Global Demand Center (GDC) on Account-Based Marketing (ABM) programs
• Ensure all relevant SMC customers have contactability and are included in central integrated campaigns
• Monitor SMC customer engagement (Highly Engaged and ABM signals) and advocate for correction
• Execute targeted down-funnel campaigns to fill any potential interest signal gap from central integrated campaigns
• Equip SMC sellers with the necessary understanding of marketing support
• Drive accountability from sales mgt and sales excellence to maximize interest signals (HE, ABM, and 3rd parties) conversion to pipeline
• Ensure cross-segment best practice sharing and feedback to the headquarters team to maximize signal conversion

Skills: Stakeholder Management, Campaign Alignment, ABM Strategy, Customer Engagement, Targeted Campaigns, Sales Enablement, Pipeline Conversion, Best Practices

• Work closely with division marketing to identify growth opportunities on an effective demand generation integrated marketing strategic plan aligned with division growth priorities.
• Design, build and deliver digital and integrated marketing campaigns from proposal development and budget plan to flawless execution on content creation and artwork/video design, paid media and own media plan and KOL co-op, campaign-site developing and traffic driving across all platforms, including 3M.com, WeChat, TikTok, and eCommerce sites.
• Explore novel media trends and functionalities.
• Propose innovative and tactical marketing technologies, platforms, and tools aligned to business strategy.
• Build and develop a digital capabilities stack under the China digital ecosystem, like WeChat and TikTok.
• Seek synergies across business teams to maximize marketing efficiency, like content management.
• Manage and operate internal and external platforms/solutions like the official website, livestream, SCRM, and content center
• Cooperate with social operations to build a digital marketing automation process via SCRM.
• End-to-end data collection, processing, storing, management and visualization
• Utilize analytical skills/tools to deliver insights into the comprehensive customer life cycle, decoding trends of customer behavior, preferences and patterns

Skills: Demand Generation, Campaign Management, Paid Media, Digital Innovation, Marketing Technology, Content Management, Data Analytics, Customer Insights

• Working with the Director, Brand and Trade Marketing, develop the editorial calendar and messaging to drive integrated communications to the Trade across channels (catalog, social, email, PR, site, etc.)
• Align with the merchandising team on key brand and product messaging that is relevant to the Trade customer
• Working with marketing channel leads and/or agencies, develop strategies and programs designed for the Trade audience to acquire and retain Trade customers
• Partner with the site team to ensure Trade partners receive a differentiated and optimized site experience
• Develop a view of the customer journey across sales and marketing, and partner with the Trade Sales team to deliver a seamless customer experience across sales and marketing
• Own coordination, timeline, and execution plan of multiple projects across channels
• Submit briefs to the creative team for Trade-specific projects, and track the progress of those projects. 
• Participate in QA and the launch of projects
• Develop and prepare monthly reporting to track Trade's new customer acquisition and retention, revenue by channel, and the impact of Trade's marketing initiatives
• Monitor industry and competition to identify new marketing and testing opportunities

Skills: Editorial Planning, Trade Marketing, Customer Acquisition, Site Optimization, Journey Mapping, Project Coordination, Performance Reporting, Market Research

• Be responsible for the development and execution of integrated marketing plans that define product messaging, positioning and strategy, and drive awareness and demand for CPA.com’s products and partner technology solutions.
• Lead a team of motivated, smart marketers to create and implement holistic marketing and communications plans, from strategy through to execution, working closely with sales, social media, public relations, events, and agency partners to execute.
• Reach, connect, engage, and convert leads by delivering unique, relevant content via the use of multiple online and offline marketing channels. 
• Oversee the development of compelling customer-centric content and collaterals (i.e., webinars, blogs, videos, case studies, whitepapers, webpages) that support each phase of the buyer’s journey.
• Incorporate a multi-channel approach, including social media strategies, influencer/partners strategies, paid searches, ABM, segmentation, and speaking engagements/trade shows to drive qualified demand.
• Collaborate actively with CPA.com’s internal teams, including product, revenue operations, social media, public relations, and sales, on product-specific goal setting and execution tactics.
• Design and implement lead generation and nurture campaigns to drive MQLs and SQLS through the marketing funnel, and leverage learning and testing to optimize conversion rates and lead scoring.
• Collaborate with revenue operations teams to create best-in-class tracking and reporting around the marketing funnel that allows for better forecasting and benchmarking.
• Manage the effectiveness and reporting of key marketing channels (web traffic, SEM, ABM, email, content, events).
• Forecast, measure, analyze, and report on the impact of marketing activities on sales pipelines, revenues, and sales cycle lengths. 
• Determine and report on the ROI and effectiveness of marketing plans/campaigns.
• Lead a team of 5 employees in the Marketing/Communications team. 
• Delivers regular coaching and performance appraisals to grow the skillset of the team.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. 

Skills: Marketing Strategy, Team Leadership, Content Development, Multi-Channel Marketing, Lead Generation, Funnel Optimization, Performance Reporting, ROI Analysis

• Lead marketing strategy for innovative Horizon 2 and 3 thought leadership and tech within the SMT portfolio, inclusive of telecommunications technologies, quantum and prioritized growth scenarios.
• Imagine, build and bring compelling multi-touch campaigns to life with target audiences with the overall goal of driving perception of Microsoft as a leader in innovation and the future of the cloud.
• Create, maintain, review and own integrated marketing plans and customer journeys that support thought leadership and revenue generation objectives for multiple business units within SMT, including telecommunications and quantum, ensuring that all engagement points and communications are injected with key messaging and narratives provided by product marketing managers associated with business areas. 
• Identify market needs based on business objectives and customer pain points to architect the end-to-end content BOMs needed to support customer journey, inclusive of email comms and sales and marketing enablement materials, ensuring messaging is aligned with developed narratives.
• Partner with social/digital lead to advise on social assets and timing needed to support media plan.
• Create assets or work with agencies to create BOM assets.
• Drive ongoing executional excellence by leading regular data-driven planning and optimization discussions to drive deep understanding across marketing and seller insights, information on MEI, and data from social/digital, influencer/community, and experiential engagements.
• Conduct audience research to identify and understand audience personas and segmentation at the market level and at the account/role level to support IM plans.
• Work with Business Operations to define appropriate account segmentation, identify and track engagement against key accounts within these segments.
• Develop and co-own specific sets of ABM plans with sellers, customer journeys, campaigns, and engagements against these priority accounts.

Skills: Marketing Strategy, Thought Leadership, Campaign Development, Customer Journey, Content Management, Data Optimization, Audience Research, ABM Planning

• Respond to RFP, RFI, and general sales requests, including concept and formulate large- and small-scale, custom, marketable programs for specific client initiatives and KPIs
• Collaborate and brainstorm with sales
• Contribute to the development of new sales opportunities, leveraging events, content/programming and emerging ad platforms from all divisions
• Create, update and distribute presentations, programming one-sheets and sales support materials with accurate information and data
• Effectively communicate and evangelize company products and offerings as they relate to client goals
• Coordinate with Legal and Business Affairs to secure appropriate letters of agreement/contracts, contest rules and regulations
• Help educate the sales organization on product and content offerings
• Travel to and attend Client and Sales meetings/presentations
• Manage and own department premiums and swags
• Manage and own the department award process and submissions
• Comply with Network and Urban Ones mandatory trainings and adhere to related course deadlines

Skills: Proposal Development, Sales Collaboration, Opportunity Generation, Presentation Design, Product Evangelism, Contract Management, Sales Training, Event Coordination

• Develop impactful marketing strategies and drive the implementation of all initiatives
• Create messaging and positioning frameworks for STEM-focused marketing efforts
• Collaborate with internal clients and related departments to define customer needs, marketing goals, initiatives, campaign ideas, and strategic marketing briefs
• Work with digital and social media teams to develop and execute effective customer-focused marketing initiatives
• Create and analyze key performance metrics and make recommendations for ongoing optimization
• Partner across the enterprise to develop and manage integrated marketing plans to support the business
• Ensure all programs have performance metrics identified and are analyzed post-campaign
• Drive collaborative communication with internal and external resources to develop innovative and effective campaigns with clear and concise execution
• Analyze internal and external marketing trends to identify new market opportunities
• Maintain knowledge of the business operations, capabilities, customer needs, and competitive landscape

Skills: Marketing Strategy, Messaging Frameworks, Campaign Development, Digital Marketing, Performance Analysis, Integrated Planning, Trend Analysis, Market Insights

• Manage day-to-day communications with clients
• Conceptualize and drive social marketing campaigns for clients based on campaign priorities and RFPs
• Manage live/active influencer marketing campaigns and engagement opportunities documents in partnership with leadership and dedicated client partners
• Maintain an understanding of the influencer marketing space, including talent
• Assist in communication and contract negotiations with talent, agents and management teams
• Manage campaign content workflows (content and copy development, approvals, etc.) with internal team members (designer, editor, etc.) as well as with client partners. 
• Identify problematic and/or crisis content for escalation
• Create, plan, and execute integrated marketing campaigns and programs spanning digital, web, email, in-app messaging, content, social, and events for MURAL’s core audiences in support of the company’s business strategy
• Drive and manage the integrated planning process cross-functionally, collaborating with Product Marketing, Content Marketing, Brand and Creative, Marketing Ops, Partner Marketing, Customer Marketing, and channel owners
• Project manage programs from big picture strategy to detailed tasks
• Review and approve creative assets (emails, landing pages, ads)

Skills: Client Communication, Social Campaigns, Influencer Marketing, Contract Negotiation, Content Management, Crisis Escalation, Integrated Marketing, Project Management

• Experience across all the elements of the marketing mix, deep understanding of the role each element can play in executing a strategy based on strategic and executional factors
• Experience in Account-Based Marketing
• B2B marketing management experience, SAAS experience
• Experience working directly with Sales leadership to define objectives and strategies
• Direct experience in lead generation and Account-Based Marketing (database-driven, lead engagement and capture, content integration, sequenced messaging to move leads through consideration journey)
• Ability to establish credible, trust-based relationships with a variety of cross-functional stakeholders
• Proven ability to build effective multi-channel marketing programs that deliver quantified results
• Ability to understand business drivers and apply this understanding to shape marketing strategies
• Strong project management ability to organize and deploy resources, identify dependencies, and bottlenecks
• Comfortable developing and applying a metrics-first approach to understand performance and identify opportunities for and to develop support for Marketing across the organization
• Working fluency in all core elements of the marketing mix, including email, paid media/social, experiential, and site experience

Qualifications: BA in Marketing with 8 years of Experience

• Experience in software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development, or sales. 
• Experience in defining and executing go-to-market strategies.
• Knowledge of new Marketing development processes, go-to-market strategies, and Marketing life cycle management.
• Broad understanding of program management concepts and tools, including technical, innovation process, Marketing management, financial, and operations functions.
• Knowledge of financial drivers and experience in managing return on investment objectives. 
• Strong understanding of data services and products.
• Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain a resolution
• Ability to assess and implement successful, focused, integrated Marketing development plans.
• Strong verbal and written communication skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. 
• Ability to present compelling business cases to stakeholders.
• Ability to create forecasts, financial models, and budgets.
• Ability to influence, lead, and coach cross-functional teams and champion new concepts and ideas.

Qualifications: BA in Communications with 10 years of Experience

• Experience in a brand marketing, project management, or account management role for a leading agency or consumer brand
• Experience developing and representing a consumer brand voice and positioning through marketing
• Experience implementing campaigns across various channels (print, digital, social, PR, CRM)
• Prior vendor management experience
• Experience in analyzing data to measure the success of campaigns
• Experience writing marketing plans, briefs, and social media copy
• Ability to coordinate and execution of brand marketing, creative, and a clear understanding of the creative development process
• Strong organizational skills and an ability to manage multiple projects, with a comfort level moving throughout projects
• Strong project management skills
• Proficient in PowerPoint and Excel
• Diplomatic, effective communicator
• Self-motivated, organized, enthusiastic

Qualifications: BA in Public Relations with 5 years of Experience

• Experience running integrated marketing programs
• Experience in marketing developer solutions (i.e., app development, SDKs, etc.) and managing related content/experience
• Experience and success working in a cross-functional organization, and with a global mindset
• Experience in video or web conferencing in the cloud
• Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize
• Strong program/project management skills
• Team player with strong interpersonal skills
• Excellent verbal and written communication skills
• Strong strategic thinking, leadership, communication, and analytical skills
• Ability to thrive in a fast-paced, deadline-driven, high-growth environment

Qualifications: BA in Advertising with 6 years of Experience

• Experience working in marketing communications across a variety of marketing disciplines, such as RM, social, events, advertising, or public relations.
• Knowledge of modern marketing and paid media strategies
• Experience in working at a large global multinational and/or in the education industry experience
• Demonstrated work examples showcasing impactful creative approaches, the art of storytelling and outstanding verbal and written communication skills with the ability to clearly articulate complex issues
• Demonstrated track record of success in integrated marketing and communications, with effective writing samples.
• Strong organizational skills and examples of balancing competing projects and priorities
• Ability to deliver scalable marketing plans from concept to delivery, including an ability to prioritize and manage multiple projects, effectively driving to measurable results.
• Strong executive presence, cross-group collaboration, and communication skills that drive influence among the senior leaders across a highly-matrixed organization.
• Ability to work independently in ambiguous and changing environments, along with great listening, collaboration and partnering skills.

Qualifications: BA in Journalism with 8 years of Experience

• Experience in Microsoft Office software
• In-depth understanding of segmentation, prospecting, cultivation, solicitation and stewardship strategies
• Strong brand development knowledge
• Excellent content strategy skills
• Exceptional communication skills, particularly in crafting compelling, audience-appropriate copy
• Natural ability to winomely interact with PRM’s board and leadership, ministry staff, service guests and program participants, media, and community leadership
• Creative and logical problem solver
• Demonstrated ability to be a team player
• Highly proficient in industry-standard software (Microsoft Office, Adobe)
• Strong proficiency in software such as Basecamp, Dropbox, WordPress and other digital media platforms

Qualifications: BA in Media Studies with 4 years of Experience

• Work experience as an Integrated Marketing Manager, Senior Brand Marketing Manager, Marketing Lead, or similar role in a SaaS, technology, editorial, or publishing environment
• Background in communications planning, social media marketing, and/or digital marketing
• Experience in brand building and brand tracking, with a specific focus on entering new markets and targeting new audiences to drive signups and acquire new users
• Experience crafting emotional, creative, and empowering narratives to attract new users and increase signups
• Experience in marketing and in a role using multiple outreach channels
• Extensive experience leading teams and building a team of marketers
• Ability to create audience segmentation by developing strategic communication plans across various campaigns and teams
• Ability to view campaigns in a data-driven way and then translate these findings into creative solutions
• Strategic thinker to see the big picture and how to execute plans, and then delegate accordingly
• Comfortable with project management across multiple teams and able to track projects from briefing to launch

Qualifications: BA in Psychology with 9 years of Experience

• Experience with media buying, executing digital media plans, and omni-channel digital marketing
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, and Photoshop
• In-depth knowledge and understanding of Social Media platforms, and how each platform can be deployed in different scenarios
• Functional knowledge and/or personal experience with WordPress
• Knowledge of data analysis and budgeting
• Exceptional written, verbal, and listening communication skills with a can-do attitude
• Strong organizational skills with the ability to work in a fast-paced environment.
• Knowledge of social media and online marketing initiatives and strategies
• Creative, detail-oriented person who can juggle multiple tasks
• Ability to prioritize and balance workload to meet aggressive deadlines.
• Ability to work with colleagues at all levels of the organization.

Qualifications: BA in English with 4 years of Experience

• Experience working with agency partners
• Experience in selling to/marketing to enterprise/strategic accounts
• Extensive digital marketing and content strategy experience, including omni-channel marketing experience.
• Knowledge of communications, production, terminology, and strategies.
• Strong digital/e-Commerce expertise
• Strong Media expertise/knowledge
• Excellent project/program management skills
• Excellent communication and analytical skills
• Strong bias for action with a growth mindset
• Strong influencing and selling skills
• Ability to contribute, influence, and work effectively in a cross-functional matrix organization
• Self-starter, independent thinker, action-oriented, and passionate about marketing

Qualifications: BA in Sociology with 8 years of Experience

• Experience in managing and executing large-scale consumer campaigns that drive short and mid-term results through a diverse mix of channels and touch points (paid, earned, owned, broadcast and digital)
• Deep knowledge of the advertising/marketing industries in Japan, especially in digital marketing, including managing social channels
• Experience working in cross-functional and complex organizations, collaborating with other channel leads to execute multiple channel activations.
• Experience in accurately prioritizing and ensuring key initiatives move forward, managing multiple executions at the same time, and working with many different internal and external teams to make the flow run smoothly
• Experience in highly innovative consumer product categories and brands, such as consumer tech and/or AR/VR technologies, or related fields
• Experienced with International marketing
• Knowledge of third-party research tools (e.g., comScore, Ipsos)
• Strong influencing skills to build a diverse and inclusive culture team, and encourage the team to work in a diverse working environment
• Proficiency in Microsoft Office Suite Expert (PowerPoint and Excel)
• Ability to multitask and efficiently manage time and priorities in a fast-paced environment
• Big picture thinker and solutions-oriented
• Demonstrates strong performance in prior roles with increasing levels of responsibility
• Strong background in writing with the ability to communicate clearly and concisely in both written and oral presentations 

Qualifications: BA in Political Science with 10 years of Experience

• Experience crafting and orchestrating marketing programs across several digital touchpoints
• Experience in breaking down the user journey to build effective marketing programs
• Experienced with data and can operate in ambiguity and make decisions without all the information at hand
• Experience driving new ideas and hypotheses that improve business metrics
• Demonstrated track record of building and executing successful marketing programs for products that are live service
• Strong knowledge of contemporary digital media (social media, content marketing, influencers, video, mobile).
• Strong time and project management skills.
• Strong communication skills.
• Ability to multitask and thrive in a deadline-driven environment.
• Ability to work in a fast-paced setting under tight deadlines.

Qualifications: BA in International Relations with 6 years of Experience

• Experience with Pardot and Salesforce
• Work experience in a startup environment
• Experience in a B2B SaaS marketing role
• Have experience in designing, crafting, and organizing integrated campaigns such as webinars, email marketing, and digital across the entire customer lifecycle
• Demonstrated experience and comfort owning a revenue and pipeline number, thrive in an outcome-focused environment
• Demonstrated performance in creative brief writing, original and adapted advertising creative, and media plan development, and digital/social marketing savvy
• Strong interpersonal skills, able to interact comfortably with a wide range of levels in organizations, from senior executives to support staff within and outside of the company
• Strong oral and written communication skills, presentation skills
• Must be highly self-motivated, personally and professionally resilient, and capable of working independently and collaboratively
• Must be capable of planning, organizing, and prioritizing multiple and simultaneous projects and assignments
• Problem solver with a strong can-do spirit, comfortable working in a dynamic, fast-paced startup environment.

Qualifications: BA in Cultural Studies with 7 years of Experience

• Experience in B2C marketing
• Experience in managing agency relationships and developing high-impact strategic campaigns and channel strategy
• Marketing management experience in technology. 
• Experience in leadership and a strong drive to deliver revenue outcomes. 
• Experience in executing global marketing strategies and landing augmented breadth and depth efforts at a regional scale.
• Strong written and verbal communication skills.
• Adaptable and able to make changes quickly and efficiently.
• Strong attention to detail and ability to work within a team environment.
• Strong analytical capabilities to measure business performance and the ability to quickly make smart business trade-offs.
• Comfortable working with an array of web-based productivity tools such as Welcome, Miro, and Slack, and a quick learner.
• Outstanding team collaborator, open to idea/project iteration
• Strong ability to prioritize and execute on multiple work streams

Qualifications: BA in History with 9 years of Experience

• Marketing experience in authoring and executing digital marketing and communications plans across online and offline channels
• Solid understanding of digital marketing and experience, including content marketing, web, display, social, paid search, digital video, optimization, etc.
• Experience in data-driven marketing techniques and traditional database marketing.
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Have experience in a customer-facing, project management role or other related experience
• Excellent communication skills with the ability to present complex ideas in a structured and succinct way
• Excellent design judgment, attention to detail, and quality assurance
• Analytical mindset, intuitive about how to use and present data to inform marketing decisions.
• Ability to organize and lead cross-functional teams in campaign development, including strategy, segmentation, targeting, etc.
• Be able to provide examples of cross-functional integrated programs or campaigns that have been overseen and launched.
• Must be able to write clear and concise copy as well as have a good eye for editing

Qualifications: BA in Graphic Design with 7 years of Experience

• Creative agency experience as a direct employee of or the primary point of contact for an agency.
• Primary marketing experience is in Business-to-Consumer with a strong track record of digital campaign management.
• Demonstrated success in developing and implementing integrated marketing strategies and campaigns across digital and traditional B2C channels
• Deep knowledge of email, digital marketing, social media marketing, and direct marketing
• Strong written and oral communication skills
• Deadline-oriented, the ability to handle multiple tasks and complete work accurately and within a short timeframe
• Strong analytical abilities, including campaign testing experience
• Expert project management skills with high attention to detail
• Ability to navigate complex and time-sensitive matters
• Excellent organizational, planning, and project management skills, with exceptional time management skills and the ability to multitask

Qualifications: BA in Liberal Arts with 5 years of Experience