• Build the customer “journey” for both new and existing customers
• Interfacing with the regional marketing managers to support them through the roll-out, launch and successful use of AEM
• Manage the planning and day-to-day execution of the campaign marketing creation process 
• Building customer journey workflows, nurturing campaigns, developing content and calendars, quality assurance, deployment and reporting
• Maintain internal email and digital campaign communication and delivery tools
• Build requirements and participate in the choosing of the marketing automation technology platform
• Collaborate with the technology team to ensure all tools and data are streamlined
• Develop and execute campaigns that focus on refining design, messaging, and approach to drive improved engagement
• Provide campaign reporting and dashboards including recommendations for improving engagement results and the customer experience

Skills: Customer Journey Mapping, Marketing Automation Expertise, Project Management, Digital Marketing Skills, Analytical and Reporting Skills, Cross-functional Collaboration, Technology Integration, Creative Development

• Partner with cross-functional teams across the Digital Media business unit and Global Marketing organization to understand the product strategy and marketing priorities.
• Execute a marketing project by working closely with key functional teams, including PR, Social, Paid Media, Lifecycle Marketing, and Campaign.
• Take responsibility for developing credibility and relationships with internal partners.
• Build and execute custom email and digital campaign plans to achieve sales objective
• Work with Data Scientist to build customer targets, personas and appropriate list acquisition to build prospect lists for demand gen campaigns
• Manage process documentation, marketing data stewardship
• Proactively engage on enterprise information management best practices as they relate to marketing campaigns and digital initiatives
• Maintain Adobe marketing automation tool, as well as build emails, social templates, banners, etc.
• Report to the Campaign Marketing leader on the consumer campaign team to define and lead a specific, mission-critical project targeting an audience segment within the creative professional space.

Skills: Cross-functional Collaboration, Project Management, Relationship Building, Campaign Planning and Execution, Data Analysis and Targeting, Documentation and Data Management, Enterprise Information Management, Marketing Automation Tools

• Lead all company advertising, promotion, and communications projects from conception through final production.
• Manage all marketing analytics, and measure and improve marketing ROI.
• Design and manage the production of promotional materials, including fliers, direct mail pieces, brochures, posters, etc.
• Manage and review design drafts and proof all materials, ensuring all graphic design work meets corporate guidelines.
• Write complex technical marketing collateral.
• Oversee the logistics of packaging and distributing marketing materials.
• Develop and execute promotional campaigns.
• Recommend, design, and implement social media strategies and campaigns.
• Coordinate public relations, including press releases and trade interviews.
• Develop and implement customer surveys, and analyze and report results.
• Keep informed of new technologies and marketing tools.
• Supervise marketing staff, including review of work, scheduling, training, and performance reviews.

Skills: Project Management, Marketing Analytics, Graphic Design, Content Creation, Logistics Management, Campaign Development and Execution, Social Media Marketing, Public Relations Coordination

• Accountable for creative marketing campaigns across Northern Europe to drive leads, engagement, and new logo acquisition.
• Responsible for creating and executing cut-through campaigns by industry, persona, and pain points via marketing channels (e.g. email, direct mail).
• Support the team in developing automated lifecycle marketing programs
• Lead a bespoke, sales-driven ABM program targeting high-value accounts. 
• Work closely with the content manager to leverage client and industry content pieces for campaigns.
• Refine and grow marketing campaigns - create, test and execute strategy and campaigns, measure, report on, and adapt over time.
• Manage the creative resources including designers and other agency personnel.
• Manage budgets and track expenditures related to marketing communication projects to meet overall marketing budget goals.
• Develop and maintain working relationships with local printers, web developers, and other vendors 
• Contribute ideas and expertise to the company’s website strategy and assist in website maintenance, including design and content updates.

Skills: Strategic Marketing Campaign Management, Multi-channel Marketing Proficiency, Lifecycle Marketing Automation, Account-Based Marketing, Collaboration, Campaign Optimization, Budget Management, Vendor Relationship Management

• Lead shopper campaign strategies and shopper communication on online shops.
• Lead promotion strategies - both concept and implementation - in line with performance insights and sales targets.
• Maintain the campaign marketing calendar and implement digital marketing as well as brand campaigns on site and campaign sites. 
• Support omnichannel campaign execution via campaign sites and platforms.
• Implement a coherent global brand presence through strong alignment with Marketing and Sales teams as well as direct markets.
• Take responsibility for partnership management, e.g. agencies
• Support marketing and sales projects and the Schleich digital transformation agenda.
• Deliver analyses, derived insights and reports on shopper marketing and consumer marketing campaigns' best practices, and drive optimization cycles.
• Ongoing push for customer satisfaction, higher shopper conversion and innovation, with a proactive mindset for growth
• Support digital transformation by coaching colleagues on campaign performance insights and campaign

Skills: Shopper Marketing Strategy, Promotion Strategy Development, Digital Marketing Implementation, Campaign Management, Omnichannel Execution, Partnership Management, Analytical Skills, Customer Focus and Innovation, Coaching

• Ability to convert conceptual ideas and complex business concepts into compelling, marketable programs that support the firm’s and the sector’s goals
• Deep knowledge of digital content channels and concepts of content and thought leadership marketing, including lead generation techniques.
• Demonstrated ability to plan and lead multiple projects, with flawless execution that drives results and delivers to tight deadlines
• High energy with the ability to collaborate and build strong relationships across the organization and thrive in a fast-paced environment
• Strong research, editing and proofreading skills, especially in thought leadership and digital formats
• Understanding or experience working in a professional services firm
• Excellent communication, organizational and presentation skills
• Knowledge of marketing technologies, specifically Pardot and marketing automation
• An understanding of CRM, social media platforms, and Google Analytics. 
• Proficiency in Microsoft Office and Adobe Creative suite

Qualifications: BA in Marketing with 8 years of Experience

• ROI-driven email marketing campaign management experience, in a fast-paced e-commerce or retail environment or at an email service provider.
• Ability to manage multiple tasks at once, organize and prioritize a significant workload, and move quickly to demonstrate progress
• Start-up working experience building and creating email processes
• Experience executing email marketing campaigns with enterprise Email Service Providers (ESPs).
• Professional understanding of iterable and Sengrade 
• Familiarity with platform and client rendering tools such as Litmus or Email on Acid
• Strong experience with audience and list segmentation
• Strong experience with A/B testing, reporting, and optimization
• Basic knowledge of API development and HTML coding
• Knowledge of email regulations and best practices
• Have impeccable attention to detail and quality assurance

Qualifications: BA in Business Administration with 5 years of Experience

• Experience in e-mail marketing using tools such as Adobe Experience Manager, Salesforce Marketing Cloud, and Photoshop.
• High proficiency in understanding the Data Modelling capabilities of using Journey Builder
• Proficiency in working with HTML, ranging from minor tweaks to adding, editing, or removing elements
• Understanding of how Data Flows from one system to the other along with how the integration works from cross-connected platforms
• Must have Marketing Cloud certifications such as SF MC Email Specialist, Admin, Developer, or MC Consultant
• Demonstrate strong time management and organizational skills 
• Experience in managing numerous projects while simultaneously working with project management tools
• Ability to work both independently and cooperatively in a very hands-on and fast-paced environment
• Highly collaborative and adaptable with strong communication skills working effectively across different teams
• Must have an understanding of the meaning of customer-centricity
• Excellent analytical skills and data-driven thinking
• Reliable, and focused, with demonstrated ability to consistently meet goals and deadlines

Qualifications: BA in Communications with 6 years of Experience

• Excellent written skills, with a proven editorial track record
• Background in marketing, communications, or general business
• Knowledge of software marketing, government communications, or high-touch sales
• Experience working in email automation systems, such as Hubspot, Marketo, Pipedrive, Constant Contact, etc.
• Have training or certifications in marketing systems, such as Google Analytics, Marketo, Salesforce, AdWords, etc.
• Solid project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
• The ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team is equally important
• Be a self-starter with the curiosity to expand the scope of assigned projects and tasks
• Be passionate and/or experienced in working with public sector entities
• Have experience working remotely and with distributed and international teams

Qualifications: BA in Advertising with 7 years of Experience

• Experience working in marketing across all channels and/or publishing, as well as managing a budget
• Strong knowledge of social media marketing, influencer marketing, and digital advertising across third-party and owned channels
• Innovative and creative, as well as well-organized and able to prioritize
• A strong design eye, with experience in creating eye-catching marketing assets
• Excellent copyrighting skills as well as attention to detail
• The ability to manage a heavy workload with maximum attention to detail
• Excellent interpersonal, communication, and team-working skills
• The ability to quickly learn a range of IT systems
• A passion for education, children’s books, and home learning resources

Qualifications: BA in Public Relations with 6 years of Experience