MARKETING CAMPAIGN MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
The Marketing Campaign Manager with a robust background in brand marketing, blending strategic insights with execution prowess across various digital formats. This role requires proficiency in managing diverse deliverables, including events, social media, direct marketing, digital campaigns, and partner programs, particularly in the B2B tech sector. The manager demonstrates expertise in ERP and CRM systems marketing to mid-size and enterprise clients, excelling in campaign planning and execution across multiple channels, audiences, and geographies.
Essential Hard and Soft Skills for a Standout Marketing Campaign Manager Resume
- Data Analysis
- SEO/SEM
- Social Media Advertising
- Content Creation
- Email Marketing
- CRM Software
- Marketing Automation Tools
- Graphic Design
- Budget Management
- Web Analytics
- Creativity
- Communication
- Leadership
- Problem Solving
- Adaptability
- Collaboration
- Persuasion
- Attention to Detail
- Strategic Thinking
- Project Management
Summary of Marketing Campaign Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 6 years of Experience
- B2B marketing working experience with proficiency in SaaS
- A project management ace with hands-on in managing the process in cross-functional teams to ensure campaign success
- Understanding of various marketing channels including SEM, PPC, paid social, lead nurturing, marketing automation, SEO, webinars and events
- Proactive to find and take on new projects and ideas that support team goals
- Experience in marketing automation (Hubspot) and Salesforce automation
- Excellent promotional writing skills with a passion for ad copy, headlines and catchy emails
- Growth mindset with a results-driven approach to work (testing, measuring, iterating)
2. BA in Business Administration with 8 years of Experience
- Working experience in Brand Marketing with strategically minded and execution-focused.
- Solid understanding of design, creative development and creative production.
- Experience managing a broad spectrum of deliverables across different digital formats.
- Campaign planning with strong XF and GTM working experience.
- The ability to flex up to take on global including multi-channel, multi-audience, and multi-geography.
- Prior experience within a similar multi-channel campaign marketing role from a B2B tech background
- Working experience in marketing ERP or CRM systems to mid and enterprise clients
- Experience across a full suite of marketing channels including events, social, direct marketing, digital, and partner programs
3. BA in Communications with 7 years of Experience
- Experience with CRM and Marketing Automation tools, preferably Sugar CRM and Eloqua
- Demonstrable experience executing successful marketing campaigns
- Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
- Experience with various mediums/channels and best practices, online and offline
- Creative problem solver with excellent verbal and written communication skills
- Confident, self-motivated individual with a strong bias toward action
- Excellent interpersonal skills, including the ability to maintain effective working relationships