Job Summary: 

• Build, handle and measure brand-to-demand campaigns that drive awareness, engagement and funnel for the business.
• Lead planning and execution of integrated campaigns coordinating a wide range of diverse partner groups to achieve a common objective.
• Partner with brand, demand, product and field marketing to define campaign objectives, personas, and key messages for the Market.
• Develop high-quality content to support campaigns, including gated and ungated assets, ads and drive-to banners, email nurtures, blogs, and more.
• Write/review copy for content assets and/or handle agencies for content development.
• Build and handle digital resources to support campaign execution
• Develop and execute events (offline and online) that support campaign effectiveness and audience engagement.
• Manage social media platforms and community engagement.
• Track and report on campaign performance and identify areas for optimization.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Integrated Marketing (Hard Skills)
• Collaboration (Soft Skills)
• Content Development (Hard Skills)
• Copywriting (Hard Skills)
• Digital Resource Management (Hard Skills)
• Event Management (Hard Skills)
• Social Media Management (Hard Skills)
• Analytics and Optimization (Hard Skills)

Job Summary: 

• Creating, managing and delivering end-to-end marketing campaigns to generate new leads and enhance audience engagement
• Developing digital and offline content to specifically target those audiences
• Building and executing an audience engagement model, incorporating digital and offline channels to identify leads and prospects
• Business analysis for finding the right TA, channels and promotion mechanism to help business growth
• Drive campaign (including brand campaign/mega sales, etc.) planning and execution to maximize the revenue and traffic
• Responsible for internal and external communication for proceeding projects
• Take responsibility for campaign result review and improvement
• Analyze and report on the performance of marketing campaigns, particularly on brand objectives, customer acquisition and retention efforts
• Consult and liaise with key internal and external partners, creative and media agencies, industry networks, and other parties to ensure effective campaigns

Skills on Resume: 

• Marketing Campaign Management (Hard Skills)
• Content Development (Hard Skills)
• Audience Engagement Modeling (Hard Skills)
• Business Analysis (Hard Skills)
• Campaign Planning and Execution (Hard Skills)
• Communication Skills (Soft Skills)
• Campaign Performance Analysis (Hard Skills)
• Stakeholder Management (Soft Skills)

Job Summary: 

• Developing an integrated marketing strategy to plan and execute marketing campaigns to support sales initiatives
• Partnering with the extended marketing team to build and implement content marketing techniques across campaigns
• Coordinating with a cross-functional team of field marketers to build and execute global campaigns in local geographies globally
• Innovating and testing marketing systems to drive and enhance campaign deliverables and results (measured by sales-qualified leads)
• Building and presenting executive-level campaign and pipeline reports with a demonstrated ability to take initiative
• Partnering with creative teams and advising on strategic direction to advance OpenText’s brand position in the market
• Take responsibility for gaining consensus through data analysis and influence
• Initiating and driving marketing strategy and brand vision in campaign creation and media planning
• Overseeing all marketing campaigns and media schedules across a range of offline channels

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Content Marketing Implementation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Marketing Systems Innovation (Hard Skills)
• Executive Reporting (Hard Skills)
• Creative Direction (Soft Skills)
• Data Analysis and Influence (Hard Skills)
• Campaign Oversight (Hard Skills)

Job Summary: 

• Establish and lead operational workflows and partner programs to enable expansion
• Develop the program strategy for all EU locales to support campaign development teams to achieve business goals.
• Establish goals, plans and related metrics, track progress, and manage through obstacles to achieve program objectives
• Develop and deploy customer data and dashboards to enable strategy and decision-making
• Manage weekly, monthly, and quarterly operational and project reporting to track progress, manage escalations, and continuously drive the organization toward goals.
• Perform complex analysis and create business-driving documents that surface key learnings and recommend new content business initiatives.
• Work cross-functionally with the content acquisition, product management, engineering, merchandising, and operations teams 
• Take responsibility for documenting and defining initiatives and driving them through execution.
• Monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.
• Coordinate with Field marketing teams to deliver an integrated demand plan that includes both globally and locally executed programs. 
• Introduce new marketing approaches, processes, and optimization techniques to better connect with customers in meaningful ways and thereby achieve results. 
• Proactively incorporate changes into planning and work with the regional team to both request and embrace change.

Skills on Resume: 

• Operational Workflow Management (Hard Skills)
• Program Strategy Development (Hard Skills)
• Data Analysis and Decision-making (Hard Skills)
• Reporting and Communication (Soft Skills)
• Business Analysis and Documentation (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Initiative Documentation and Execution (Hard Skills)
• Marketing Strategy and Optimization (Hard Skills)

Job Summary: 

• Working collaboratively with the creative team and 5 other marketing team members 
• Drive audience and candidates through the appropriate channels to their career page and opportunities
• Creating, drafting and posting copy and content to their social channels about open career opportunities
• Creating paid and targeted social media campaigns, focusing on US distribution
• Reporting on campaign performance and analytics regarding applicants and event attendees
• Tracking performance metrics while analyzing campaign costs and demographics
• Joining weekly check-in calls and strategy sessions with the enterprise marketing team
• Provide counsel and insights from past performance both within the region and globally to help design initiatives relevant to markets. 
• Align with the relevant teams to deliver exceptional experiences to the target account set and contacts within that account set.
• Identify the strategic goals, target audience, assignments, timeline, key messaging, calls to action, proof points, insights, etc.
• Work in conjunction with the creative services team to develop/modify campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs. 

Skills on Resume: 

• Collaborative Teamwork (Soft Skills)
• Audience Engagement (Hard Skills)
• Content Creation (Hard Skills)
• Social Media Advertising (Hard Skills)
• Analytics and Reporting (Hard Skills)
• Strategic Thinking (Soft Skills)
• Market Insight (Hard Skills)
• Campaign Development (Hard Skills)

Job Summary: 

• Establish and seek agreement to the annual marketing plans for pipeline progression. 
• Establish plans that deliver account level and segment level pipeline targets that lead to achieving bookings targets. 
• Implementing innovative marketing approaches to improve return on marketing spend will be crucial to success.
• Help position Adobe as a leader in demonstrating its own set of capabilities. 
• Work in partnership with the campaign, experience, and executive engagement teams 
• Build and then showcase innovation marketing technology adoption and usage.
• Develop a forward-thinking, demand-generating marketing campaign calendar. 
• Work with global and cross-functional teams to develop campaign briefs 
• Collaborate with the Digital and Marketing Communication Insights teams 
• Coordinate with the Corporate Communications teams to time campaigns appropriately for effective go-to-market launches.

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Innovative Marketing Approaches (Hard Skills)
• Brand Positioning (Hard Skills)
• Collaboration (Soft Skills)
• Marketing Technology Adoption (Hard Skills)
• Campaign Planning and Execution (Hard Skills)
• Cross-functional Communication (Soft Skills)
• Strategic Timing (Soft Skills)

Job Summary: 

• Partner with Group Marketing and Communications leadership on the identification and design of end-to-end strategic marketing campaigns.
• Support the Group Campaign Lead and an active member of the Marketing Effectiveness (growth) team and wider CoE team.
• Develop and deploy program content in collaboration with CoE teams.
• Contribute to the development of buyer personas, targeting and segmentation, client journeys, trends, research, and other data to create impactful and unique campaigns.
• Develop clear project briefs and work collaboratively with Creative Services Studio, regional marketing team members and brand agencies. 
• Respond to questions that arise during campaign implementation.
• Manage effective and efficient execution of campaigns, working across CoE teams.
• Analyze data to monitor the success of campaigns and programs to optimize activities based on data-driven insights, implement improvements
• Create a thought leadership strategy that drives deep engagement and participation.

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Project Management (Hard Skills)
• Content Development (Hard Skills)
• Data Analysis and Insights (Hard Skills)
• Collaboration and Teamwork (Soft Skills)
• Marketing Effectiveness (Hard Skills)
• Audience Segmentation (Hard Skills)
• Thought Leadership Strategy (Hard Skills)

Job Summary: 

• Coordinate with Sourcing Teams to fulfill brand contracts and deliver high-quality, exciting, and effective marketing services to partners.
• Manage relationships with brand partners, ensure agreed services are delivered on time, to a high standard and add value to subscribers’ experience.
• Take responsibility for the completion and distribution of fulfillment forms and customer survey questions.
• Compile Feedback Reports for brand partners, demonstrate the strength of the campaign and present results (via call or in person).
• Develop the marketing services menu, adapting to the competitive subscription landscape and building case studies to support the Sourcing Team in securing future contracts.
• Manage the local e-commerce and digital marketing functions, and ownership of all campaigns with support from PR and commercial marketing teams
• Ensuring E-commerce, CRM, Affiliate, Influencers and Social Media channel owners are equipped for success, bringing the campaigns to life accurately
• Regularly monitor campaign and marketing performance according to sales and churn targets, reporting insightfully to relevant stakeholders.
• Use customer feedback, website, and marketing channel data to measure Subscribers’ satisfaction, and drive forward new initiatives
• Building and reporting on customer surveys, and sharing insights with a wider team to develop services.

Skills on Resume: 

• Project Management (Hard Skills)
• Relationship Management (Soft Skills)
• Communication (Soft Skills)
• Analytical Skills (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• E-commerce and Digital Marketing Expertise (Hard Skills)
• Performance Monitoring (Hard Skills)
• Customer-Centric Approach (Soft Skills)

Job Summary: 

• Collate feedback from product reviews, demographic data, Social Media channels and Customer Services to build a full picture of all aspects of the experience.
• Working together with the Global Brand team to deliver campaign photography and video content for monthly and global Limited Edition campaigns.
• Composing photography and videography briefs for each campaign.
• Managing campaign deliverables and distributing them to the team effectively.
• Organizing sample collection and delivery to and from Studios.
• Regular analysis of campaign assets to evaluate effectiveness and drive improvements globally.
• Design, lead and execute localised Limited Edition campaigns
• Bring added value to both subscribers and brands, introduction tutorials, Live presentations, competitions, and replenishment offers.
• End-to-end management of campaigns from box design and sampling to creative campaign concepts for imagery to planning marketing calendar and delivering contracted brand services.

Skills on Resume: 

• Data Analysis (Hard Skills)
• Content Creation (Hard Skills)
• Brief Writing (Hard Skills)
• Project Management (Hard Skills)
• Analytical Thinking (Hard Skills)
• Campaign Planning (Hard Skills)
• Value Addition (Soft Skills)
• End-to-End Campaign Management (Hard Skills)

Job Summary: 

• Local media plans and local input into central digital marketing planning and activation of brand and car launch campaigns
• Leverage the strategies, guidelines, content and competence in HQ as well as external stakeholders
• Localization and translations of global content and for any local content for digital channels including the web
• Follow-up, analysis and optimization of local media investments and activation
• Analyze and report results to other team members, managers and stakeholders.
• Evaluate and monitor KPIs and provide suggestions to reach target goals
• Provide suggestions for improving content, campaign performance and other online activations based on data.
• Collaborate with other team members to further make campaigns more efficient.

Skills on Resume: 

• Local Media Planning (Hard Skills)
• Strategic Collaboration (Soft Skills)
• Localization and Translation (Hard Skills)
• Performance Analysis (Hard Skills)
• Reporting and Communication (Soft Skills)
• KPI Evaluation (Hard Skills)
• Content Optimization (Hard Skills)
• Team Collaboration (Soft Skills)

Job Summary: 

• Lead campaign planning and own the end-to-end execution to ensure top-notch results within the defined KPIs.
• Analyze KPIs for continuous optimization of marketing efforts across all platforms to achieve volume, quality and reach ROI goals.
• Work with external departments and vendors to maintain relationships and provide industry insights.
• Developing campaign strategies and delivering them to meet key metrics such as lead generation and brand affinity
• Developing market segmentation to deliver maximum campaign ROI
• Coordinating campaign execution with relevant internal stakeholders
• Briefing external agencies and coordinating the development of marketing content
• Analyzing and reporting on campaign performance, and developing opportunities for ongoing improvement

Skills on Resume: 

• Campaign Planning and Execution (Hard Skills)
• KPI Analysis and Optimization (Hard Skills)
• Relationship Management (Soft Skills)
• Campaign Strategy Development (Hard Skills)
• Market Segmentation (Hard Skills)
• Stakeholder Coordination (Soft Skills)
• Agency Briefing and Content Development (Hard Skills)
• Performance Analysis and Improvement (Hard Skills)

Job Summary: 

• Implement weekly lead-generation efforts through inbound and outbound marketing campaigns
• Working closely with Content Marketing, build and manage a library of compelling content that attracts defined buyer personas to owned properties
• Outlines methods to source new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content
• Optimize marketing automation and lead nurturing processes through email and content to increase conversion rates
• Use weekly campaign data to drive decisions, leveraging analytics to continually refine and improve content and processes
• Stay up on industry news and trends, identifying event opportunities
• Collaborate with the marketing operations manager for the execution of the campaign.
• Work together to analyze campaign results, draw insights, and make data-based adjustments to improve performance and key learnings.
• Project manage end-to-end annual webinar programs and work collaboratively to develop content, promotional messages, event logistics, and analysis.
• Lead the development of storyboards and scripts for video content creation.

Skills on Resume: 

• Lead Generation Strategies (Hard Skills)
• Content Management (Hard Skills)
• Conversion Optimization (Hard Skills)
• Marketing Automation (Hard Skills)
• Data Analytics (Hard Skills)
• Industry Awareness (Hard Skills)
• Collaboration (Soft Skills)
• Project Management (Soft Skills)

Job Summary: 

• Collaborate across teams to uncover and develop sharable content including case studies, white papers, web copy, etc.
• Develop end-to-end campaigns and programs from ideation to execution
• Managing an activity calendar, writing campaign emails, and managing content distribution aligned to campaign themes.
• Implement best practices in SEO and content marketing.
• Take a leadership role in stretching content channels by creating podcasts and video vignettes.
• Coordinate with freelance contributors to develop engaging content
• Work collaboratively to contribute to the annual campaign plan.
• Work in collaboration with the marketing team, as well as other teams across the organization to ensure material accuracy and approval.
• Develop and distribute differentiated content designed to promote and generate new leads for existing and new offerings

Skills on Resume: 

• Content Development (Hard Skills)
• Campaign Management (Hard Skills)
• Content Calendar Management (Hard Skills)
• SEO and Content Marketing (Hard Skills)
• Multimedia Content Creation (Hard Skills)
• Coordination and Collaboration (Soft Skills)
• Campaign Planning (Hard Skills)
• Quality Assurance and Compliance (Hard Skills)

Job Summary: 

• Manage and maintain marketing strategies to drive qualified online traffic using paid search, SEO, PPC, retargeting, programmatic, email, etc.
• Drive web traffic and generate new leads, while nurturing existing leads toward conversion
• Take responsibility for analyzing and reporting on Google Analytics data to identify key trends
• Work with the web team to optimize Innodata’s web marketing properties to improve conversion rate, user experience and SEO
• Execute paid search, paid social, and display strategies including campaign, ad group and ad structure, keywords, bidding, audience segmentation and geo-targeting
• Help craft and optimize landing pages for demand generation channels and campaigns on WordPress
• Develop, implement and track marketing programs and initiatives such as email, social media, or digital campaigns, and events
• Work with the Marketing Operations Manager to execute the designated marketing strategies to nurture leads over time.
• Assist in additional projects such as event planning, website updates and ­­­­­­and reporting, and work hand-in-hand with ­­­­­­­­­other team members

Skills on Resume: 

• Digital Marketing Expertise (Hard Skills)
• Analytical Skills (Hard Skills)
• Conversion Rate Optimization (CRO) (Hard Skills)
• Campaign Management (Hard Skills)
• WordPress Proficiency (Hard Skills)
• Marketing Program Development (Hard Skills)
• Collaborative Skills (Soft Skills)
• Project Management (Soft Skills)

Job Summary: 

• Manages marketing communications to attain business objectives in terms of attendee numbers, delegate revenue and sponsor/exhibitor sales revenue
• Employs existing and develops new marketing communications to exploit all possible revenue streams
• Plans audience development campaigns, forecasting and number reporting/tracking
• Executes event campaigns across all appropriate channels such as databases, emails, digital externals, media, social media, PR, etc. 
• Coordinates design collateral (brochures, media packs, social media, banners, digital) and website updates, and improves SEO
• Database management, including cleaning and building for the conference portfolio, plus strategic and operational activity to ensure optimal performance
• Identifies key data segments through research and builds personas to reflect the best customers
• Develop inbound marketing initiatives to extend the sales funnel and introduce progressive profiling and lead scoring to increase the quality of leads
• Manages content marketing calendar including research, editorial, design and promotional activities across all channels
• Manages digital marketing campaigns such as PPC, LinkedIn and Facebook 
• Take responsibility for ownership of SEO including keyword research and scoring
• Ensures all post-conference analyses and sector analyses are considered and reflected in every marketing plan

Skills on Resume: 

• Marketing Communications Management (Hard Skills)
• Revenue Stream Optimization (Hard Skills)
• Audience Development Planning (Hard Skills)
• Multichannel Campaign Execution (Hard Skills)
• Website Management (Hard Skills)
• Database Management and Segmentation (Hard Skills)
• Inbound Marketing Strategy (Hard Skills)
• Content Marketing Management (Hard Skills)

Job Summary: 

• Take responsibility for optimizing the website for all devices
• Organizes call lists and lead lists for team members
• Utilizes all media including ads, banners, email, social media, etc.
• Review customer behavior to improve user experience and customer journey to increase conversion
• Conducts call with sponsors to ensure utmost ROI on investment and brand exposure
• Acquires new partners and extends current relationships with media partners and associations, executes deliverables.
• Works with the Delegate Sales team on briefing and scripts to ensure a strong approach to lead-type
• Take responsibility for exploring and negotiating additional marketing channels
• Generates and tests new marketing ideas and creative elements
• Ensures campaign evaluation and analysis to facilitate product development
• Undertakes ongoing budget management at a strategic and campaign level

Skills on Resume: 

• Website Optimization (Hard Skills)
• Organization (Soft Skills)
• Multimedia Marketing (Hard Skills)
• Analytical Skills (Hard Skills)
• Communication Skills (Soft Skills)
• Partnership Development (Soft Skills)
• Collaboration (Soft Skills)
• Innovative Thinking (Soft Skills)

Job Summary: 

• Take responsibility for arranging webinars and webcasts
• Work to strict deadlines and KPIs as set by the EMEA Strategic Initiatives Marketing and DACH teams
• Segment all marketing activities based on location and other criteria.
• Report on campaign return on investment and make recommendations.
• Plan a variety of marketing campaigns for the organization.
• Ensure all marketing campaigns are delivered on time and within budget.
• Project manage all campaigns from beginning to end, ensuring they meet the target objectives.
• Work closely with the rest of the marketing teams on campaigns.
• A/B test campaigns to trial new ideas for effectiveness.
• Achieving or exceeding business goals and strong marketing campaign execution knowledge

Skills on Resume: 

• Event Management (Hard Skills)
• Time Management and Adherence to KPIs (Hard Skills)
• Segmentation Strategy (Hard Skills)
• ROI Analysis (Hard Skills)
• Campaign Planning and Execution (Hard Skills)
• Budget Management (Hard Skills)
• Project Management (Hard Skills)
• Collaboration and Teamwork (Soft Skills)
• A/B Testing Proficiency (Hard Skills)

Job Summary: 

• Develop and adapt marketing campaigns including content generation
• Taking responsibility for the digital marketing strategy and its execution.
• Working alongside the Sales and IB team to identify, create and deliver campaigns to boost Sales Ready Leads.
• Team management and development, including coordinating the daily management of the tele lead gen team.
• Build brand recognition and increase the visibility of the market.
• Take responsibility for generating material for key PR/Advertising publications.
• Lead project management efforts on collateral development and coordinate with outside graphic agencies on appropriate artwork needed to supplement written pieces.
• Copywriting and production of marketing collateral for specific events and general portfolio promotional activity including all marketing collateral
• Support the design and execution of specific Marketing campaigns with emails, landing pages, database segmentation, campaign calendars, follow-ups

Skills on Resume: 

• Content Generation (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Sales Enablement (Hard Skills)
• Team Management (Soft Skills)
• Brand Building (Hard Skills)
• Public Relations and Advertising (Hard Skills)
• Project Management (Soft Skills)
• Copywriting and Collateral Production (Hard Skills)
• Campaign Execution (Hard Skills)

Job Summary: 

• Design and delivery of external customer content to articulate the benefits of the product to the campaign.
• Working with the sales, product, and partner teams to understand the target audience, the personas and the needs
• Building campaign plans to drive the awareness and leads required to hit sales targets aligned with global and regional growth goals
• Identifying the most impactful channels for the market, and building campaigns spanning these channels
• Bringing analytical rigor to marketing, with attribution and ROI at its core
• Take responsibility for managing the handover of leads to sales operations.
• Working with sales and partner teams to build targeted campaigns for key accounts, industries and market segments 
• Developing specific positioning and messaging that differentiates the product in the campaigns.
• Working with Sales Operations to be an expert on competition campaigns.
• Following and analyzing market trends to position the product and identify new campaign opportunities.
• Developing customer journeys involving multiple touchpoints, and implementing marketing automation platforms

Skills on Resume: 

• Content Design and Delivery (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Campaign Planning and Execution (Hard Skills)
• Channel Strategy (Hard Skills)
• Analytical Skills (Hard Skills)
• Lead Management (Soft Skills)
• Account-based Marketing (Hard Skills)
• Market Analysis and Trend Monitoring (Hard Skills)